New Brunswick city, NJ — demographic & market profile
New Brunswick city, NJ demographic + market profile in one place — population, household income, home value, owner-occupancy, housing age, and the LocalVein Market Opportunity Score derived from those signals.
The numbers
- Total population
- 55,744
- Median household income
- $60,248
- Per-capita income
- $25,693
- Median home value
- $316,800
- Median gross rent (monthly)
- $1,790
- Total housing units
- 17,071
- Owner-occupied units
- 3,462
- Homeownership rate
- 20.3%
- Median year built
- 1967
- Median age
- 24.5
- Market Opportunity Score
- 26
Source: publicly available demographic data, latest release ingested by LocalVein. Updated April 2026.
How the Market Opportunity Score uses these numbers
The Market Opportunity Score (0-100) compresses the demographic profile into one agency-prospecting question: does this market support local-services agency retainers? Higher household income lifts the ceiling on what businesses here can afford to spend on marketing. Higher owner-occupancy correlates with longer customer tenure, which correlates with higher CLV — which means the local plumber here can spend more per acquisition.
Median home value and median year-built layer in housing-stock signals: older homes in expensive markets generate more home-services demand per capita than newer homes in equivalent markets. Population sets the absolute size of the addressable customer base — but a low-population market with the right income profile can outperform a high-population market without it.
For the full methodology see the glossary entry and the playbook.
See every New Brunswick city prospect ranked by opportunity score
Free preview scan, no card. Phone numbers, line type, DNC status, and CRM-ready CSV unlocked on Starter.