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New Jersey cities ranked by market opportunity

LocalVein profiles 552 New Jersey cities, covering 6,011,886 residents across the state. The median Market Opportunity Score across New Jersey sits at 39 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

552

Total population

6,011,886

Median MOS

Businesses scanned

New Jersey cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Short Hills CDP	14,398	$250,001	$1,621,200	65
2	Spring Lake borough	2,782	$146,976	$2,000,001	63
3	Rumson borough	7,265	$250,001	$1,609,400	63
4	Sea Girt borough	1,978	$206,000	$2,000,001	63
5	Alpine borough	1,503	$250,001	$2,000,001	62
6	Saddle River borough	3,358	$236,985	$2,000,001	61
7	Upper Montclair CDP	12,279	$250,001	$968,200	60
8	Mountain Lakes borough	4,535	$250,001	$915,100	59
9	Glen Ridge borough	7,827	$248,016	$730,600	59
10	Essex Fells borough	2,320	$250,001	$976,300	57
11	Fair Haven borough	6,182	$237,132	$943,300	57
12	Mount Royal CDP	1,077	—	$417,400	56
13	Ho-Ho-Kus borough	4,230	$250,001	$1,032,800	56
14	Bay Head borough	1,201	$145,417	$1,679,000	55
15	Haddonfield borough	12,502	$190,882	$708,800	55
16	Glen Rock borough	12,082	$210,369	$817,300	55
17	Chatham borough	9,219	$250,001	$944,300	55
18	Ridgewood village	26,076	$217,250	$882,700	55
19	Mount Tabor CDP	1,127	$113,594	$415,600	54
20	Navesink CDP	1,904	$145,708	$695,300	54
21	Little Silver borough	6,096	$220,746	$870,700	54
22	Upper Saddle River borough	8,354	$246,719	$1,101,800	54
23	Englewood Cliffs borough	5,330	$222,192	$1,232,700	54
24	Haworth borough	3,321	$227,841	$815,300	54
25	Avon-by-the-Sea borough	1,801	$109,113	$1,349,000	54
26	Westfield town	30,760	$212,700	$930,500	53
27	Demarest borough	4,916	$175,078	$965,400	53
28	North Caldwell borough	6,622	$203,140	$906,100	53
29	Packanack Lake CDP	6,126	$196,343	$594,000	53
30	Stockton University CDP	2,801	—	—	53
31	Summit city	22,512	$199,107	$969,900	52
32	Oradell borough	8,197	$214,736	$702,400	52
33	Pleasantdale CDP	2,293	$158,661	$551,600	52
34	Franklin Lakes borough	11,011	$230,987	$1,217,500	52
35	Hopewell borough	1,828	$142,396	$561,900	52
36	Brookside CDP	1,287	$250,001	$892,500	51
37	Closter borough	8,544	$187,500	$820,100	51
38	Mountainside borough	6,967	$210,100	$755,600	51
39	Tenafly borough	15,252	$208,088	$974,300	51
40	Lambertville city	4,141	$106,236	$534,100	51
41	Harrington Park borough	4,883	$180,515	$709,200	51
42	Fairview CDP	3,950	$170,395	$595,000	51
43	Fanwood borough	7,714	$176,667	$610,600	51
44	Brookdale CDP	10,044	$150,489	$527,200	51
45	Hillsdale borough	10,086	$169,862	$656,800	50
46	Brielle borough	4,960	$167,754	$815,100	50
47	West Belmar CDP	2,682	$113,083	$490,000	50
48	Woodcliff Lake borough	6,097	$211,233	$901,800	50
49	Gillette CDP	2,739	$160,272	$634,400	50
50	Roosevelt borough	1,059	$112,614	$354,600	50
51	Emerson borough	7,263	$153,963	$626,000	50
52	Shrewsbury borough	4,162	$144,500	$735,900	50
53	Bernardsville borough	7,871	$231,006	$737,600	50
54	Waldwick borough	10,090	$155,526	$576,200	49
55	Pines Lake CDP	2,989	$177,750	$612,800	49
56	Cranbury CDP	2,304	$230,703	$794,500	49
57	Martinsville CDP	12,016	$206,839	$702,700	49
58	Riverton borough	2,771	$126,818	$354,900	49
59	Roebling CDP	3,591	$83,083	$185,500	49
60	Watchung borough	6,429	$166,536	$833,300	49
61	Wanamassa CDP	4,344	$167,712	$526,400	49
62	Manasquan borough	5,915	$156,542	$947,100	49
63	Leonia borough	9,300	$116,429	$634,500	48
64	Wenonah borough	2,248	$130,473	$341,300	48
65	Bedminster CDP	1,463	$123,289	$830,800	48
66	Oakland borough	12,700	$162,862	$567,200	48
67	Millington CDP	3,002	$202,604	$746,800	48
68	Barclay CDP	4,456	$162,241	$438,400	48
69	Bogota borough	9,110	$107,321	$443,400	48
70	River Edge borough	12,024	$155,827	$637,500	48
71	Kenvil CDP	1,719	$81,250	$338,800	48
72	North Haledon borough	8,757	$131,810	$517,200	48
73	Towaco CDP	5,627	$197,696	$690,900	48
74	Basking Ridge CDP	7,882	$200,378	$841,700	48
75	Cresskill borough	9,101	$173,293	$764,800	48
76	Oxford CDP	1,140	$77,188	$175,000	48
77	Fair Lawn borough	35,153	$147,952	$532,700	48
78	Island Heights borough	1,691	$107,308	$492,600	48
79	Paramus borough	26,500	$139,707	$736,000	48
80	Lyons CDP	5,444	$243,958	$936,000	48
81	Yorketown CDP	7,265	$163,375	$575,700	48
82	Cliffwood Beach CDP	3,044	$108,854	$340,600	48
83	Colonia CDP	18,294	$134,301	$473,200	48
84	Lincroft CDP	6,901	$168,945	$719,000	48
85	Menlo Park Terrace CDP	2,952	$111,111	$379,100	47
86	Shark River Hills CDP	3,035	$133,193	$482,800	47
87	Madison borough	16,464	$168,469	$882,900	47
88	Audubon borough	8,699	$116,900	$288,500	47
89	Bridgewater Center CDP	6,198	$201,250	$649,900	47
90	Springfield CDP	1,338	$177,045	$580,900	47
91	Pine Beach borough	2,378	$121,333	$438,300	47
92	Mendham borough	4,977	$223,750	$764,000	47
93	Park Ridge borough	9,218	$165,391	$666,200	47
94	Ringwood borough	11,600	$142,529	$434,800	47
95	Kinnelon borough	9,971	$178,102	$682,600	47
96	Pennington borough	2,798	$171,282	$608,200	47
97	Califon borough	1,065	$130,938	$416,900	47
98	Rutherford borough	18,748	$136,069	$580,800	47
99	Lake Telemark CDP	1,519	$107,065	$424,200	47
100	Ramsey borough	14,722	$164,767	$665,700	47
101	Haddon Heights borough	7,488	$126,055	$354,700	47
102	Leonardo CDP	2,342	$122,216	$432,200	47
103	Hewitt CDP	2,797	$182,516	$436,700	47
104	Montvale borough	8,625	$183,664	$688,500	47
105	Singac CDP	3,987	$116,136	$416,200	46
106	Brass Castle CDP	1,844	$144,865	$419,600	46
107	New Providence borough	13,577	$162,877	$734,300	46
108	Port Reading CDP	3,775	$142,986	$414,900	46
109	Peapack and Gladstone borough	2,547	$184,231	$843,400	46
110	Allendale borough	6,820	$156,992	$764,600	46
111	Midland Park borough	6,996	$140,063	$586,200	46
112	White Meadow Lake CDP	8,706	$150,042	$441,000	46
113	Union CDP	3,284	$127,411	$451,500	46
114	Moorestown-Lenola CDP	14,523	$134,167	$533,400	46
115	Ocean Grove CDP	2,916	$74,410	$764,200	46
116	Strathmore CDP	6,593	$155,048	$503,600	46
117	Oceanport borough	6,130	$156,196	$685,800	46
118	Stirling CDP	2,868	$158,043	$671,800	46
119	Medford Lakes borough	4,267	$151,190	$368,200	46
120	Old Tappan borough	5,896	$199,250	$910,600	46
121	Robertsville CDP	11,859	$204,421	$645,100	46
122	Princeton	30,451	$184,113	$1,040,400	45
123	Great Notch CDP	3,898	$151,705	$556,300	45
124	Whippany CDP	8,862	$153,725	$612,500	45
125	South Plainfield borough	24,231	$126,063	$443,900	45
126	East Vineland CDP	1,475	$98,231	$229,500	45
127	Troy Hills CDP	5,183	$180,618	$634,600	45
128	Succasunna CDP	9,866	$164,555	$483,300	45
129	Upper Pohatcong CDP	1,851	$101,338	$238,400	45
130	Dumont borough	18,072	$125,585	$469,900	45
131	Brooklawn borough	1,788	$55,882	$148,700	45
132	Morris Plains borough	6,214	$149,623	$609,700	45
133	Totowa borough	10,919	$114,177	$507,700	45
134	Maywood borough	10,042	$119,306	$495,700	45
135	Hamilton Square CDP	11,643	$135,694	$376,900	45
136	Beesleys Point CDP	1,476	—	$299,800	45
137	Kenilworth borough	8,339	$126,295	$521,100	45
138	Atlantic Highlands borough	4,409	$125,438	$615,300	45
139	Lake Hopatcong CDP	10,383	$111,614	$388,300	45
140	Byram Center CDP	2,018	$122,639	$349,300	45
141	Crandon Lakes CDP	1,258	$92,434	$279,500	45
142	Hasbrouck Heights borough	12,067	$118,670	$508,500	45
143	Allentown borough	1,926	$134,583	$397,100	44
144	Blackwells Mills CDP	10,220	$248,149	$736,000	44
145	Lake Mohawk CDP	9,116	$145,806	$418,800	44
146	Laurel Springs borough	2,025	$120,795	$254,600	44
147	Macopin CDP	2,305	$127,824	$370,300	44
148	Metuchen borough	14,982	$157,779	$565,400	44
149	Woodbury Heights borough	3,116	$130,101	$260,000	44
150	Frenchtown borough	1,609	$107,969	$368,700	44
151	East Freehold CDP	5,381	$195,804	$626,800	44
152	Kendall Park CDP	10,765	$175,361	$555,100	44
153	Union Beach borough	5,722	$128,400	$452,900	44
154	Bergenfield borough	28,269	$124,083	$469,200	44
155	Hawthorne borough	19,472	$118,093	$499,200	44
156	White Horse CDP	10,040	$100,896	$274,300	44
157	Oakhurst CDP	3,811	$142,727	$644,400	44
158	Pompton Lakes borough	11,010	$119,038	$411,100	44
159	Rutgers University-Busch Campus CDP	5,747	$118,750	—	44
160	Ashland CDP	9,437	$112,009	$305,700	44
161	New Milford borough	16,882	$113,513	$554,800	44
162	Northvale borough	4,782	$117,717	$577,300	44
163	Collings Lakes CDP	1,489	$86,359	$194,500	44
164	Pitman borough	8,834	$96,199	$258,400	44
165	Middlebush CDP	2,017	$178,125	$475,500	44
166	Ampere North CDP	4,968	$71,192	$358,000	44
167	Chester borough	1,359	$152,578	$640,400	43
168	Monmouth Beach borough	3,201	$140,074	$918,100	43
169	Mercerville CDP	13,693	$125,678	$330,500	43
170	Silver Lake CDP (Essex County)	4,034	$86,615	$483,700	43
171	Fords CDP	13,052	$116,250	$414,100	43
172	Gibbsboro borough	2,337	$99,881	$278,200	43
173	National Park borough	3,043	$81,507	$207,400	43
174	Merchantville borough	3,815	$91,607	$316,300	43
175	West Long Branch borough	8,576	$123,661	$631,300	43
176	Roseland borough	6,211	$160,644	$640,600	43
177	Hopatcong borough	14,470	$114,057	$318,600	43
178	Ridgefield Park village	13,167	$98,184	$459,400	43
179	Carlstadt borough	6,343	$94,854	$523,800	43
180	Milltown borough	6,994	$119,958	$423,000	43
181	North Middletown CDP	3,081	$146,650	$311,500	42
182	Wanaque borough	11,162	$112,326	$366,400	42
183	Hightstown borough	5,869	$107,431	$333,200	42
184	Westwood borough	11,221	$169,026	$587,700	42
185	Point Pleasant borough	19,158	$108,713	$523,400	42
186	Spotswood borough	8,112	$101,388	$359,000	42
187	Preakness CDP	18,538	$133,168	$603,200	42
188	Elmer borough	1,152	$92,757	$206,300	42
189	Oak Valley CDP	4,374	$90,563	$226,000	42
190	Oaklyn borough	3,934	$81,514	$245,000	42
191	Bloomingdale borough	7,686	$126,221	$398,000	42
192	Sewaren CDP	3,196	$106,926	$414,900	42
193	Point Pleasant Beach borough	4,826	$131,641	$813,500	42
194	Norwood borough	5,668	$164,766	$676,400	42
195	Newfoundland CDP	1,281	$127,674	$439,600	42
196	Belvidere town	2,526	$100,334	$269,200	42
197	Pine Brook CDP	6,017	$146,543	$686,300	42
198	Gibbstown CDP	3,494	$90,371	$228,800	42
199	Sewell CDP	3,065	$135,141	$303,900	42
200	Manville borough	10,870	$93,872	$321,100	42
201	West Freehold CDP	14,233	$120,570	$507,600	42
202	Clifton city	89,247	$99,003	$444,300	42
203	Linwood city	6,954	$135,904	$351,100	42
204	Northfield city	8,427	$104,042	$275,900	42
205	Laurence Harbor CDP	6,130	$89,500	$327,900	42
206	Waretown CDP	1,894	$118,450	$498,600	42
207	Milford borough	1,306	$88,295	$304,100	41
208	Bordentown city	4,006	$91,208	$322,300	41
209	Garwood borough	4,688	$100,948	$509,800	41
210	Collingswood borough	14,163	$83,917	$346,300	41
211	Highland Lakes CDP	3,941	$129,500	$291,200	41
212	Long Valley CDP	2,107	$106,528	$452,400	41
213	Presidential Lakes Estates CDP	1,927	$84,038	$221,800	41
214	Far Hills borough	1,004	$152,188	$798,900	41
215	Roselle Park borough	13,965	$104,418	$405,800	41
216	Rainbow Lakes CDP	1,376	$109,083	$531,700	41
217	Landing CDP	4,499	$125,407	$382,300	41
218	Old Bridge CDP	28,015	$106,934	$457,800	41
219	Forsgate CDP	2,094	$235,357	$645,400	41
220	Folsom borough	1,732	$112,857	$247,900	41
221	Groveville CDP	3,007	$108,362	$347,900	41
222	Middlesex borough	14,518	$107,063	$414,600	41
223	Ogdensburg borough	2,231	$104,946	$311,900	41
224	Stanhope borough	3,551	$134,583	$326,000	41
225	Rosenhayn CDP	1,066	—	$210,400	41
226	Wood-Ridge borough	10,094	$131,412	$532,900	41
227	Princeton Junction CDP	1,842	$219,375	$669,100	41
228	Butler borough	8,072	$110,375	$425,900	41
229	Dunellen borough	7,711	$84,789	$380,200	41
230	Phillipsburg town	15,251	$67,782	$180,700	41
231	Silver Ridge CDP	1,176	$35,056	$213,100	41
232	Belford CDP	2,039	$121,406	$491,100	40
233	Westmont CDP	13,870	$111,589	$374,300	40
234	South River borough	16,007	$101,853	$382,500	40
235	Newfield borough	1,811	$105,000	$238,600	40
236	Oak Ridge CDP	10,860	$118,718	$417,300	40
237	Pompton Plains CDP	10,766	$113,661	$488,200	40
238	Upper Greenwood Lake CDP	3,621	$124,297	$331,400	40
239	Hampton borough	1,127	$77,222	$298,000	40
240	Springdale CDP	15,672	$179,531	$454,200	40
241	Country Lake Estates CDP	4,700	$124,636	$226,000	40
242	Beverly city	2,489	$92,807	$190,100	40
243	Turnersville CDP	3,071	$156,176	$352,600	40
244	Sea Bright borough	1,657	$127,738	$815,400	40
245	Alloway CDP	1,473	$138,260	$282,500	40
246	South Toms River borough	3,701	$101,466	$269,200	40
247	Boonton town	8,803	$100,417	$475,300	40
248	Alpha borough	2,249	$83,125	$250,400	40
249	Auburn CDP	1,209	$201,648	$440,300	40
250	Kingston CDP	1,557	$86,712	$380,200	40
251	Ramtown CDP	6,410	$138,967	$452,500	40
252	Rutgers University-Livingston Campus CDP	3,041	—	—	40
253	Montclair State University CDP	2,177	—	—	40
254	Ramapo College of New Jersey CDP	2,163	—	—	40
255	Kean University CDP	1,359	—	—	40
256	William Paterson University of New Jersey CDP	1,240	—	—	40
257	Olivet CDP	1,647	$122,193	$299,000	40
258	Avalon borough	1,478	$143,482	$1,756,100	40
259	Neptune City borough	4,607	$82,872	$383,600	40
260	Yardville CDP	6,266	$100,776	$326,400	40
261	Elmwood Park borough	21,287	$100,852	$456,000	40
262	Glendora CDP	5,367	$94,792	$219,700	40
263	Iselin CDP	19,151	$112,615	$394,200	40
264	Liberty Corner CDP	1,789	$213,094	$964,800	40
265	Stratford borough	6,965	$100,735	$238,200	40
266	Ridgefield borough	11,439	$115,676	$609,700	40
267	Port Republic city	1,047	$130,417	$412,500	40
268	Woodbury city	9,992	$74,769	$207,900	40
269	West Berlin CDP	2,533	$75,000	$224,800	40
270	Linden city	43,614	$91,036	$387,200	40
271	Beckett CDP	5,072	$119,063	$279,300	40
272	Victory Lakes CDP	1,403	$97,273	$228,000	40
273	Malaga CDP	1,612	$107,875	$228,500	39
274	Deans CDP	1,166	$225,750	$712,700	39
275	Beachwood borough	11,002	$102,043	$307,500	39
276	Port Morris CDP	1,141	$65,070	$391,400	39
277	Somerdale borough	5,535	$79,101	$221,600	39
278	North Plainfield borough	22,667	$83,529	$350,700	39
279	Green Knoll CDP	6,664	$156,630	$581,600	39
280	Palermo CDP	2,667	$98,000	$393,900	39
281	Palmyra borough	7,447	$85,014	$216,600	39
282	Belmar borough	5,861	$92,859	$771,400	39
283	High Bridge borough	3,584	$116,424	$298,600	39
284	Moonachie borough	3,106	$108,359	$450,800	39
285	Burlington city	9,904	$78,009	$221,000	39
286	Prospect Park borough	6,286	$48,615	$391,500	39
287	Morganville CDP	5,544	$134,911	$575,900	39
288	Budd Lake CDP	10,106	$113,036	$437,200	39
289	Red Bank borough	12,864	$101,738	$477,000	39
290	Absecon Highlands CDP	1,512	$80,511	$284,900	39
291	Lake Como borough	1,660	$83,056	$614,500	39
292	Rockaway borough	6,589	$100,028	$427,800	39
293	Bradley Gardens CDP	14,315	$177,590	$508,800	39
294	Greentree CDP	11,024	$144,426	$419,800	39
295	Runnemede borough	8,310	$100,366	$217,500	39
296	Vauxhall CDP	5,875	$106,962	$354,300	39
297	Brownville CDP	2,267	$86,518	$368,100	39
298	Ramblewood CDP	6,542	$110,130	$376,900	39
299	Mickleton CDP	1,734	$125,430	$347,900	38
300	Leisuretowne CDP	3,244	$51,420	$220,800	38
301	Caldwell borough	8,898	$101,196	$563,000	38
302	Englewood city	29,342	$101,398	$497,500	38
303	Gloucester City city	11,465	$70,942	$180,100	38
304	Jamesburg borough	5,763	$117,719	$344,900	38
305	Sunset Lake CDP	1,341	$53,663	$539,200	38
306	Cranford CDP	1,783	$82,222	$550,000	38
307	The Hills CDP	10,732	$142,750	$570,100	38
308	Lincoln Park borough	10,901	$119,000	$419,500	38
309	Kearny town	40,570	$83,212	$431,700	38
310	Florham Park borough	13,134	$147,714	$722,700	38
311	South Dennis CDP	1,579	$137,083	$352,800	38
312	Rossmoor CDP	3,136	$54,367	$184,800	38
313	North Arlington borough	16,368	$101,493	$464,700	38
314	Mount Ephraim borough	4,648	$95,137	$223,800	38
315	Lavallette borough	1,836	$120,938	$1,045,200	38
316	Seaside Park borough	1,804	$83,333	$873,700	38
317	Greenwich CDP (Warren County)	2,615	$166,977	$457,500	38
318	Blackwood CDP	4,615	$81,154	$231,000	38
319	Leisure Knoll CDP	2,725	$61,875	$265,600	38
320	Dayton CDP	8,241	$141,308	$471,700	38
321	Pemberton borough	1,373	$88,333	$303,200	38
322	Lawrenceville CDP	3,947	$118,482	$413,600	38
323	Hopelawn CDP	2,986	$83,977	$349,500	38
324	Green Village CDP	1,040	$82,353	$763,000	38
325	Pine Lake Park CDP	9,251	$87,998	$377,200	38
326	Atco CDP	8,037	$101,976	$262,200	38
327	Garfield city	32,502	$75,701	$454,300	38
328	Lake Hiawatha CDP	10,406	$101,500	$402,500	38
329	Pennsville CDP	12,238	$75,162	$188,100	38
330	Woodland Park borough	13,284	$85,638	$475,400	38
331	Clinton town	2,784	$142,563	$407,800	38
332	Cherry Hill Mall CDP	14,827	$117,535	$313,000	38
333	Hillsborough CDP	22,302	$142,275	$411,400	38
334	Roselle borough	22,455	$82,967	$336,500	37
335	South Amboy city	9,714	$110,125	$365,000	37
336	Vista Center CDP	2,235	$131,194	$576,600	37
337	Heathcote CDP	6,689	$127,391	$563,500	37
338	Neshanic Station CDP	5,403	$213,682	$636,200	37
339	Magnolia borough	4,360	$89,489	$221,100	37
340	Woodlynne borough	2,899	$71,635	$129,900	37
341	Port Norris CDP	1,702	$42,635	$120,100	37
342	Panther Valley CDP	4,622	$128,484	$359,800	37
343	Ellisburg CDP	5,021	$91,272	$294,300	37
344	Clearbrook CDP	2,477	$34,958	$245,300	37
345	Plainfield city	54,515	$80,334	$383,300	37
346	Annandale CDP	1,751	$149,886	$482,700	37
347	White House Station CDP	3,758	$85,000	$426,200	37
348	Toms River CDP	93,915	$95,759	$377,800	37
349	Holiday Heights CDP	2,118	$56,796	$318,400	37
350	Paulsboro borough	6,213	$68,750	$169,400	37
351	Carteret borough	25,187	$87,553	$370,200	37
352	Holiday City-Berkeley CDP	12,896	$47,855	$237,200	37
353	Holiday City South CDP	4,294	$55,298	$244,300	37
354	Spring Lake Heights borough	4,866	$102,829	$648,500	37
355	Kingston Estates CDP	6,250	$103,056	$288,400	37
356	Ocean Gate borough	1,768	$75,278	$342,100	37
357	Bellmawr borough	11,678	$74,812	$216,500	37
358	Westville borough	4,285	$78,333	$183,500	37
359	Berlin borough	7,503	$101,008	$310,000	37
360	Regency at Monroe CDP	2,241	$95,724	$657,500	37
361	Passaic city	69,651	$56,780	$406,500	37
362	Netcong borough	3,543	$92,596	$344,300	37
363	Washington borough	7,287	$79,280	$260,200	37
364	Bradley Beach borough	4,264	$94,722	$857,200	37
365	Hammonton town	14,746	$83,044	$324,200	37
366	Whittingham CDP	2,516	$75,764	$386,600	37
367	West Park CDP	1,521	$73,397	$224,000	37
368	Raritan borough	8,192	$103,699	$449,200	37
369	Chesilhurst borough	1,340	$89,904	$215,100	37
370	Buena borough	4,500	$78,393	$249,100	37
371	Keyport borough	7,159	$79,036	$374,800	36
372	Dover town	18,420	$70,519	$347,100	36
373	Centre Grove CDP	1,371	$104,028	$209,300	36
374	Cedar Knolls CDP	4,754	$166,077	$610,100	36
375	Port Monmouth CDP	3,285	$106,677	$423,600	36
376	Franklin borough	4,938	$90,152	$253,100	36
377	Ocean Acres CDP	18,689	$117,739	$359,200	36
378	Somerset CDP	23,851	$113,603	$408,600	36
379	Rahway city	29,748	$90,852	$362,300	36
380	Stonebridge CDP	1,932	$119,732	$608,400	36
381	Villas CDP	9,897	$74,203	$290,000	36
382	Parsippany CDP	21,869	$102,152	$540,800	36
383	Hackettstown town	10,143	$91,250	$337,100	36
384	Surf City borough	1,225	$118,333	$967,900	36
385	Somerville borough	12,958	$103,869	$403,600	36
386	Newton town	8,336	$73,679	$282,300	36
387	Cliffside Park borough	25,580	$94,960	$577,200	36
388	Silver Lake CDP (Cumberland County)	1,447	$88,217	$304,800	36
389	Sayreville borough	45,237	$98,629	$407,600	36
390	Ten Mile Run CDP	2,288	$158,491	$652,400	36
391	Cedar Glen West CDP	1,654	$66,313	$67,400	36
392	Concordia CDP	2,724	$57,063	$298,500	36
393	Ledgewood CDP	5,150	$125,000	$454,100	36
394	South Bound Brook borough	4,833	$102,019	$345,300	36
395	Estell Manor city	1,612	$107,417	$288,200	36
396	Bound Brook borough	12,023	$80,876	$362,900	36
397	Lodi borough	25,946	$84,570	$449,200	35
398	Freehold borough	12,504	$82,183	$401,900	35
399	Leisure Village West CDP	4,070	$60,309	$203,700	35
400	Weston CDP	2,111	$86,595	$547,200	35
401	North Beach Haven CDP	2,282	$109,353	$1,070,900	35
402	Bayonne city	70,468	$81,285	$446,100	35
403	Richwood CDP	3,453	$206,685	$566,000	35
404	Forked River CDP	4,988	$87,455	$404,600	35
405	Fairview borough	14,920	$64,152	$512,100	35
406	Beach Haven borough	1,096	$114,868	$1,217,600	35
407	Swedesboro borough	2,720	$91,000	$247,500	35
408	Lakehurst borough	2,666	$80,458	$225,800	35
409	Matawan borough	9,636	$122,026	$447,000	35
410	Tinton Falls borough	19,252	$113,844	$458,300	35
411	Fort Lee borough	39,818	$105,535	$422,200	35
412	Cedar Glen Lakes CDP	1,509	$33,958	$97,000	35
413	Pine Ridge at Crestwood CDP	2,756	$61,563	$133,800	35
414	Haledon borough	8,936	$94,178	$347,700	35
415	Mullica Hill CDP	4,561	$133,750	$427,500	35
416	Absecon city	9,099	$77,516	$237,600	35
417	Florence CDP	5,027	$99,020	$270,100	35
418	Dorothy CDP	1,255	$104,102	$306,900	35
419	Williamstown CDP	14,855	$87,021	$255,000	35
420	Lawnside borough	3,124	$70,338	$215,100	35
421	Wallington borough	11,825	$82,422	$493,700	35
422	Woodstown borough	3,690	$101,855	$231,700	35
423	Hoboken city	58,340	$176,943	$872,100	35
424	Flanders CDP	8,949	$149,769	$492,600	35
425	Barrington borough	7,047	$84,334	$244,400	35
426	Farmingdale borough	1,399	$97,574	$401,000	35
427	Vineland city	60,692	$65,854	$218,200	35
428	Manahawkin CDP	2,359	$79,417	$399,500	35
429	Ship Bottom borough	1,009	$111,250	$910,000	35
430	Franklinville CDP	1,999	$117,847	$259,100	35
431	Clayton borough	8,867	$89,375	$244,800	35
432	Finderne CDP	5,968	$109,348	$391,700	35
433	Millville city	27,432	$67,190	$199,300	35
434	Erma CDP	2,039	$93,674	$378,000	35
435	Twin Rivers CDP	8,315	$98,831	$273,900	34
436	Whitesboro CDP	2,946	$94,145	$242,100	34
437	Browns Mills CDP	9,561	$71,975	$214,100	34
438	Wharton borough	7,254	$92,548	$348,100	34
439	Eatontown borough	13,537	$90,174	$454,300	34
440	Margate City city	5,260	$114,417	$645,200	34
441	Seaville CDP	2,678	$148,095	$437,300	34
442	Highland Park borough	14,981	$101,991	$463,600	34
443	Hamburg borough	3,293	$90,655	$258,200	34
444	Carneys Point CDP	7,945	$75,436	$180,600	34
445	Glen Gardner borough	1,702	$98,750	$280,000	34
446	Crestwood Village CDP	7,951	$38,396	$95,700	34
447	Little Ferry borough	10,942	$79,476	$388,500	34
448	Woodbridge CDP	20,086	$99,718	$361,200	34
449	Egg Harbor City city	4,378	$67,604	$182,100	34
450	Belle Mead CDP	6,772	$219,215	$777,600	34
451	East Franklin CDP	10,281	$105,363	$366,900	34
452	Keansburg borough	9,729	$87,484	$274,500	34
453	Highlands borough	4,575	$90,082	$394,800	34
454	North Cape May CDP	3,577	$82,198	$323,900	34
455	Watsessing CDP	7,944	$94,301	$418,500	34
456	Tuckerton borough	3,616	$78,934	$297,200	33
457	Leisure Village East CDP	4,309	$47,231	$211,600	33
458	Palisades Park borough	20,192	$101,295	$704,400	33
459	Bargaintown CDP	5,231	$127,734	$307,100	33
460	Mount Arlington borough	5,901	$99,511	$393,400	33
461	Gouldtown CDP	1,555	$53,281	$179,800	33
462	Mount Hope CDP	3,082	$87,927	$387,800	33
463	Cape May city	2,789	$57,230	$823,800	33
464	Sicklerville CDP	44,500	$102,881	$256,600	33
465	Marlton CDP	10,473	$94,160	$314,500	33
466	Morristown town	20,256	$115,409	$552,800	33
467	Six Mile Run CDP	3,185	$141,181	$495,200	33
468	Flemington borough	4,887	$74,213	$372,700	33
469	Barnegat CDP	3,367	$105,091	$398,900	33
470	Sussex borough	2,004	$72,601	$258,400	33
471	Asbury Park city	15,239	$71,080	$508,800	33
472	East Rutherford borough	10,154	$91,789	$453,500	32
473	Perth Amboy city	55,278	$58,490	$339,200	32
474	Laurel Lake CDP	2,514	$51,633	$138,100	32
475	English Creek CDP	2,275	$61,694	$284,800	32
476	Long Branch city	32,184	$73,381	$519,000	32
477	Marmora CDP	2,011	$94,621	$370,400	32
478	New Egypt CDP	1,949	$67,633	$356,200	32
479	Secaucus town	21,437	$134,746	$557,800	32
480	Ventnor City city	9,220	$74,619	$345,300	32
481	Paterson city	157,660	$53,766	$335,400	32
482	Elizabeth city	135,887	$63,874	$393,500	32
483	Helmetta borough	2,317	$104,143	$321,400	32
484	Smithville CDP	9,260	$72,875	$270,600	32
485	East Newark borough	2,529	$65,272	$277,700	32
486	Beach Haven West CDP	5,164	$116,949	$577,500	32
487	Cape May Court House CDP	5,375	$74,503	$355,500	32
488	Robbinsville Center CDP	3,808	$131,202	$515,400	32
489	Monmouth Junction CDP	9,457	$125,892	$497,100	32
490	Mystic Island CDP	7,616	$71,917	$290,000	32
491	Pomona CDP	8,141	$100,382	$244,500	32
492	Mays Landing CDP	6,178	$80,777	$236,500	31
493	Rio Grande CDP	3,285	$97,590	$311,900	31
494	Trenton city	89,966	$47,102	$122,500	31
495	Monroe Manor CDP	2,308	$160,833	$599,300	31
496	Camden city	71,471	$40,450	$100,400	31
497	Madison Park CDP	8,798	$76,396	$386,200	31
498	Salem city	5,315	$40,650	$69,300	31
499	Hackensack city	45,768	$82,212	$370,300	31
500	Riverdale borough	4,084	$96,667	$384,500	31
501	Pemberton Heights CDP	2,643	$70,403	$232,800	31
502	Pine Hill borough	10,762	$68,725	$182,200	31
503	Dover Beaches North CDP	1,599	$52,417	$738,000	31
504	Lebanon borough	1,664	$108,672	$377,300	31
505	Jersey City city	289,691	$94,813	$534,500	31
506	Union City city	66,375	$65,369	$446,800	31
507	Leisure Village CDP	6,307	$42,705	$127,000	31
508	East Orange city	69,183	$59,872	$315,500	30
509	Wildwood Crest borough	3,094	$82,143	$526,600	30
510	Avenel CDP	17,143	$95,935	$351,200	30
511	Englishtown borough	2,075	$101,736	$479,000	30
512	The College of New Jersey CDP	4,103	$8,493	—	30
513	Franklin Center CDP	5,770	$138,643	$565,200	30
514	Penns Grove borough	4,860	$43,889	$170,100	30
515	Somers Point city	10,461	$68,542	$277,500	30
516	Clementon borough	5,351	$69,536	$197,200	30
517	Bridgeton city	26,836	$46,124	$134,400	29
518	Princeton Meadows CDP	15,382	$124,065	$636,300	29
519	Pleasantville city	20,604	$52,403	$177,700	29
520	Plainsboro Center CDP	2,683	$117,363	$474,300	29
521	Woodbine borough	2,083	$45,179	$199,800	29
522	Seaside Heights borough	1,992	$58,988	$376,700	29
523	Golden Triangle CDP	4,893	$101,411	$280,800	29
524	West New York town	51,683	$67,139	$410,200	29
525	Glassboro borough	23,375	$80,388	$276,900	28
526	Sea Isle City city	2,079	$98,860	$1,019,500	28
527	Thorofare CDP	2,419	$87,344	$272,700	28
528	Dover Beaches South CDP	1,520	$105,536	$688,400	28
529	Beattystown CDP	4,479	$105,179	$367,800	28
530	Vernon Center CDP	1,490	$74,853	$160,300	28
531	Newark city	307,188	$48,416	$337,800	28
532	Edgewater borough	14,544	$137,847	$723,400	28
533	Franklin Park CDP	13,327	$111,508	$326,800	28
534	Brigantine city	7,702	$88,906	$485,000	27
535	Guttenberg town	11,638	$77,636	$360,700	27
536	Ocean City city	11,260	$101,782	$719,100	27
537	Lakewood CDP	69,884	$57,576	$618,400	27
538	Atlantic City city	38,486	$36,220	$189,600	27
539	Cologne CDP	1,023	$101,723	$330,500	27
540	Echelon CDP	13,577	$81,808	$288,000	26
541	New Brunswick city	55,744	$60,248	$316,800	26
542	North Wildwood city	3,620	$85,812	$446,400	26
543	Victory Gardens borough	1,891	$52,235	$224,800	26
544	Lindenwold borough	21,534	$55,099	$168,300	25
545	Wildwood city	5,140	$51,996	$361,200	24
546	Keasbey CDP	2,793	$65,948	$328,100	24
547	McKee City CDP	10,843	$81,667	$232,000	24
548	Harrison town	19,599	$82,290	$450,800	22
549	Fort Dix CDP	8,034	$98,259	—	21
550	McGuire AFB CDP	4,491	$79,423	—	21
551	Voorhees CDP	1,775	$66,927	$361,300	20
552	Seabrook Farms CDP	1,469	$43,815	$255,300	16

New Jersey by the numbers

New Jersey's largest profiled market is Newark city at 307,188 residents, while the median New Jersey city on LocalVein has a population of 5,424. About 92% of the New Jersey cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across New Jersey's profiled cities sits at $107K, with Short Hills CDP topping the ranking at $250K and The College of New Jersey CDP anchoring the other end at $8,493 — roughly a 29× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on New Jersey lists.

Across the 552 New Jersey cities in this table, the median Market Opportunity Score is 39 out of 100, and Short Hills CDP currently leads at 65. About 0% of New Jersey's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

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