LocalVein exports an Instantly-format CSV — email, company, phone, website, and numbered custom-variable columns carrying the opportunity score, rating, and line type. Map them in Instantly and your sequences can open on the exact gap. Find and score local businesses here; send the campaign there.
Scan a city and vertical, sort by opportunity score, and keep the prospects with an email on file — email is the one field Instantly requires for every lead.
Choose the Instantly export. LocalVein writes email, company, phone, and website plus numbered custom-variable columns carrying the intelligence — opportunity score, rating, line type, and more.
In Instantly, open the campaign’s Leads tab and add the file. Instantly auto-detects the columns; map the extras as custom variables so you can reference them with {{variable}} tags in your copy.
Write sequences that pull in the signal — open with the no-website gap or the low rating instead of a generic intro. Instantly de-dupes against your other campaigns so a prospect isn’t emailed twice.
Standard fields auto-detect; the intelligence rides in as custom variables you reference with {{variable}} tags.
| LocalVein | Instantly column | Notes |
|---|---|---|
| Required — every Instantly lead needs one | ||
| Business name | company_name | Standard field |
| Phone | phone | Standard field |
| Website | website | Blank flags a no-website prospect |
| Pitch angle | pitch_angle | Set by ICP preset; use as {{pitch_angle}} |
| Opportunity score | custom1_vulnerability_score | Custom variable for copy |
| Rating + reviews | custom2_rating / custom3_reviews | Demand proof in the opener |
| Line type | custom4_line_type | Mobile / landline / VoIP |
Instantly is built for deliverability — inbox warmup, sender rotation, reply handling. It assumes you already have a good list. LocalVein is how you build that list: scored, deduplicated, and carrying the signals your copy needs.
Personalization is what lifts cold-email reply rates, and generic lists give you nothing to personalize on. Because every prospect arrives with an opportunity score and a named gap, your first line can be specific from the very first send.
Export the Instantly-format CSV from LocalVein, then in your Instantly campaign open the Leads tab, click Add Leads, and drop in the file. Instantly auto-detects the columns; map the intelligence columns as custom variables so you can reference them as {{variable}} tags in your email copy.
Yes — email is the one field Instantly requires for every lead, so LocalVein puts it first in the export and you should shortlist prospects that have one on file. Phone, website, and the scoring signals come along for personalization but the email is mandatory.
Yes. The export carries the opportunity score, rating, review count, and line type as numbered custom-variable columns. Map them in Instantly and reference them with {{variable}} tags — so your opener can name the exact gap instead of a generic line. Instantly allows up to 50 custom variables per upload, well above what the export uses.
Not by default. Instantly can skip leads that already exist in another campaign or list when you upload, so you avoid double-touching a prospect across campaigns. LocalVein hands you a clean, de-duplicated list to start from.
No — they do different jobs. Instantly is where you warm inboxes, send sequences, and manage replies. LocalVein finds and scores the prospects you load into it. Find and score here; send and reply there.
Score a market, export the Instantly-format CSV, upload and personalize. A free preview scan on launch markets, no card.