We studied 44,493 U.S. home-services trades businesses — overwhelmingly plumbing and HVAC, plus electrical and roofing samples. The finding that frames everything else: 22.9% have no website at all (10,182 of 44,493). This is the share of an entire local economy that is effectively invisible online.
We compiled 44,493 U.S. home-services trades businesses in June 2026 and scored each one from public-web signals and public business listings. The headline no-website rate is measured across the full corpus. Every sub-metric reports on a smaller, clearly disclosed sample — so each figure on this page carries its own N.
N = 44,493
Full corpus.
N = 2,671
Subset with a measurable site.
N = 2,018
Sample run through line-type detection.
A note on LocalVein. LocalVein finds and scores prospects; it does not send outreach. This Index is published as open research.
10,182 of 44,493 trades businesses have no web presence at all.
83.8% of measurable sites (N=2,671) score below Google’s “good” threshold of 90.
Of sampled numbers (N=2,018), only 4.2% were traditional landlines. The business landline is nearly gone.
No-website rate runs from 28.2% for electrical down to 12.2% for roofing. Plumbing and HVAC dominate the corpus by volume, so their rates carry the headline figure.
N=432 · 4.67★ avg · 59 reviews avg
N=21,457 · 4.68★ avg · 194 reviews avg
N=21,918 · 4.77★ avg · 392 reviews avg
N=319 · 4.87★ avg · 87 reviews avg
| Trade | No website | N | Avg rating | Avg reviews |
|---|---|---|---|---|
| Electrical | 28.2% | 432 | 4.67★ | 59 |
| Plumbing | 26% | 21,457 | 4.68★ | 194 |
| HVAC | 20.2% | 21,918 | 4.77★ | 392 |
| Roofing | 12.2% | 319 | 4.87★ | 87 |
Among states with at least 300 sampled businesses, New Jersey (31.0%) and Connecticut (30.0%) top the list. California carries the largest single-state sample (N=9,221) at 27.7%.
| State | No website | N |
|---|---|---|
| New Jersey NJ | 31% | 667 |
| Connecticut CT | 30% | 689 |
| Louisiana LA | 28.4% | 306 |
| California CA | 27.7% | 9,221 |
| Iowa IA | 25.7% | 595 |
| Nebraska NE | 25.6% | 524 |
| Montana MT | 25% | 312 |
| Oklahoma OK | 25% | 428 |
| Massachusetts MA | 24.5% | 1,161 |
| Minnesota MN | 23.8% | 967 |
| Tennessee TN | 23.2% | 598 |
| Michigan MI | 22.9% | 972 |
States with fewer than 300 sampled businesses are excluded to keep per-state rates stable.
Across a sample of 2,018 published numbers, non-fixed VoIP (48.5%) and mobile (30.3%) account for nearly four in five lines. Traditional landlines have fallen to just 4.2% — a structural shift in how local trades businesses take a call.
Line type measured on a sample of N=2,018 via line-type detection. Percentages sum to 100% of the sampled numbers.
Of the 2,671 trades businesses with a measurable site, 83.8% score below 90 — Google’s “good” threshold — and 16.8% score below 50, the “poor” band. The median score is just 66.
The three statements below are written to be quoted verbatim. All figures are drawn from the corpus described in the methodology above.
Nearly one in four U.S. home-services trades businesses — 22.9% of 44,493 — has no website at all.
Among trades businesses with a measurable site, 83.8% score below Google’s "good" speed threshold of 90, and the median score is just 66.
The business landline is effectively dead in the trades: only 4.2% of sampled numbers were traditional landlines, while 48.5% were non-fixed VoIP.
LocalVein 2026 Local Business Digital Presence Index, localvein.com/research/local-business-digital-presence-index-2026
Data contact
Mateo — data contact, LocalVein
It is a June 2026 research study of the digital footprint of U.S. home-services trades businesses. The corpus is 44,493 businesses — overwhelmingly plumbing and HVAC, plus electrical and roofing samples — measured on whether they have a website, how that website performs against Google’s speed benchmarks, and what kind of phone line they publish.
We compiled 44,493 U.S. home-services trades businesses in June 2026 and scored each from public-web signals and public business listings. The no-website figure is measured across the full corpus (N=44,493). Site-speed scores are measured on the subset with a reachable, measurable site (N=2,671). Phone line type is measured on a sample run through line-type detection (N=2,018). Sub-metrics report on smaller samples than the headline, and each N is disclosed beside the figure.
Yes. The data is free to cite with attribution. Use: "LocalVein 2026 Local Business Digital Presence Index, localvein.com/research/local-business-digital-presence-index-2026." The three pull-quotes in the "For journalists" section are written to be quoted verbatim.
No. The scope is home-services trades only — overwhelmingly plumbing and HVAC, with electrical and roofing samples. It does not represent restaurants, professional services, retail, or any non-trades category, which have very different website-adoption rates. Read every figure as "U.S. home-services trades businesses", not "all businesses".
DNC and litigator-list status is a per-number compliance check that changes over time, so a single point-in-time percentage would be misleading and quickly stale. This study reports stable, structural signals — website presence, site performance, and line type. DNC scrubbing is a live, per-call check rather than a corpus statistic.
This Index is the macro view. LocalVein gives you the same intelligence on a single city and vertical — every business scored, the no-website ones flagged, phones line-typed. Free preview is one scan, no card.
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