TCPA Compliance
Adhering to the Telephone Consumer Protection Act — the federal law governing outbound calls and texts in the US, enforcing consent rules, calling-time windows, and DNC respect.
The TCPA (Telephone Consumer Protection Act, 1991, amended through 2024) is the federal law that governs phone-based outreach in the US. It enforces three big-impact rules for cold outbound: consent before auto-dialing or sending marketing texts, calling only between 8am-9pm in the recipient's local time zone, and honoring federal + state DNC registrations.
Penalties: $500 per violation without consent, $1,500 per willful violation. There's no per-claim cap, and class actions have settled in the tens of millions. State laws layer on top — Florida and Oklahoma have stricter rules than the federal floor.
B2B carve-outs exist but are narrow. Calls to business landlines for B2B sales purposes have a partial exemption from the auto-dialer prohibition; calls to mobile numbers do not. Most agencies operating at scale treat TCPA-compliant means: human-dialed only, DNC-scrubbed first, time-zone-aware, with one-step opt-out on every text.
Related terms
- DNC ScrubbingPre-checking phone numbers against federal and state Do-Not-Call lists before outbound dialing to avoid TCPA violations and known-litigator traps.
- Line Type DetectionClassifying a phone number as mobile, landline, or VoIP by querying carrier databases — critical for distinguishing dialable real numbers from defunct VoIP forwards.
- Litigator TrapA phone number registered to a known TCPA plaintiff who files lawsuits over unwanted calls — a one-call mistake costs $5,000-$50,000 in settlement demands.
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