How to Use LocalVein With Instantly.ai for Cold Outreach
A step-by-step guide for exporting LocalVein leads into Instantly.ai campaigns, including how to use opportunity score for personalization and list segmentation.
What You'll Need
- A LocalVein account (any paid plan for CSV export; Free plan doesn't include CRM exports)
- An Instantly.ai account (Basic or above for campaign sends)
- 10 minutes for the initial setup
Step 1: Export Your Leads from LocalVein
After running a scan in LocalVein:
- Click Export → Generic CSV (the Instantly-compatible format)
- The CSV includes: business name, address, phone, website, rating, review count, vulnerability score, and — if you have Growth/Pro — line type
The export also includes a Reply Tracking (BCC) column with a unique BCC address per business. If you're sending from a custom domain and want reply attribution tracked back to LocalVein, BCC this address in your Instantly campaign. Replies will automatically sync to your LocalVein account.
Note: LocalVein exports phone numbers, not email addresses. Bring your own email finder (Hunter, Apollo, etc.) if your outreach is email-first, or use the phone data for direct call and SMS sequences in Instantly.
Step 2: Import into Instantly
In Instantly, go to Leads → Import Leads
Upload the LocalVein CSV
Map columns to Instantly fields:
businessName→ Companyphone→ Custom variable (for personalization — or your primary dial field)rating→ Custom variablereviewCount→ Custom variablevulnerabilityScore→ Custom variablewebsite→ Website
Add a tag
localvein-[vertical]-[date]to the imported leads for easy filtering
Get line type data on Growth and Pro plans: See LocalVein pricing →
Step 3: Set Up Personalization in Your Sequence
The vulnerability score and review count become powerful personalization variables. In your Instantly sequence, reference them:
Subject line options:
{{company}} — your {{reviewCount}} Google reviews vs competitorsQuick question about {{company}}'s online presence
First line options:
I noticed {{company}} has {{reviewCount}} reviews on Google — your top three competitors in the area have between 35 and 80.{{company}} doesn't appear to have a website — I know that sounds basic, but it's costing you Google traffic.
This level of specificity is only possible because LocalVein pulls live data — not scraped-months-ago static information.
Step 4: Segment by Vulnerability Score
Don't send the same sequence to all leads. Segment by vulnerability score tier:
Score 70–100 (high vulnerability): Aggressive 4-step sequence. Call + voicemail + email + LinkedIn if available. These are businesses with the most to gain — they respond to directness.
Score 40–69 (medium): Standard 3-step email sequence. Focus on the specific gap (reviews, website, or line type insight). Less urgency, more value.
Score under 40 (low): Skip or de-prioritize. These businesses are relatively healthy — your pitch is harder, and the lifetime value potential may not justify the time.
Find leads in your vertical and city: Browse US markets →
Tips for Better Campaign Performance
Warm up your mailboxes first. Instantly's built-in warmup works, but give new mailboxes 3–4 weeks of warmup before sending to LocalVein lists. Cold lists from a new domain = high spam risk.
Lead with the insight, not the pitch. Your first email should be 80% insight, 20% CTA. "Here's what I found about your online presence" outperforms "I help businesses like yours grow" every time.
Keep sequences short. 3 steps max for this audience. Local business owners are busy — if they haven't responded after three touches, they're not interested right now.