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Tutorial5 min read · 2026-05-19

How to Use LocalVein With Instantly.ai for Cold Outreach

A step-by-step guide for exporting LocalVein leads into Instantly.ai campaigns, including how to use opportunity score for personalization and list segmentation.


What You'll Need

  • A LocalVein account (any paid plan for CSV export; Free plan doesn't include CRM exports)
  • An Instantly.ai account (Basic or above for campaign sends)
  • 10 minutes for the initial setup

Step 1: Export Your Leads from LocalVein

After running a scan in LocalVein:

  1. Click Export → Generic CSV (the Instantly-compatible format)
  2. The CSV includes: business name, address, phone, website, rating, review count, vulnerability score, and — if you have Growth/Pro — line type

The export also includes a Reply Tracking (BCC) column with a unique BCC address per business. If you're sending from a custom domain and want reply attribution tracked back to LocalVein, BCC this address in your Instantly campaign. Replies will automatically sync to your LocalVein account.

Note: LocalVein exports phone numbers, not email addresses. Bring your own email finder (Hunter, Apollo, etc.) if your outreach is email-first, or use the phone data for direct call and SMS sequences in Instantly.

Step 2: Import into Instantly

  1. In Instantly, go to Leads → Import Leads

  2. Upload the LocalVein CSV

  3. Map columns to Instantly fields:

    • businessName → Company
    • phone → Custom variable (for personalization — or your primary dial field)
    • rating → Custom variable
    • reviewCount → Custom variable
    • vulnerabilityScore → Custom variable
    • website → Website
  4. Add a tag localvein-[vertical]-[date] to the imported leads for easy filtering


Get line type data on Growth and Pro plans: See LocalVein pricing →


Step 3: Set Up Personalization in Your Sequence

The vulnerability score and review count become powerful personalization variables. In your Instantly sequence, reference them:

Subject line options:

  • {{company}} — your {{reviewCount}} Google reviews vs competitors
  • Quick question about {{company}}'s online presence

First line options:

  • I noticed {{company}} has {{reviewCount}} reviews on Google — your top three competitors in the area have between 35 and 80.
  • {{company}} doesn't appear to have a website — I know that sounds basic, but it's costing you Google traffic.

This level of specificity is only possible because LocalVein pulls live data — not scraped-months-ago static information.

Step 4: Segment by Vulnerability Score

Don't send the same sequence to all leads. Segment by vulnerability score tier:

Score 70–100 (high vulnerability): Aggressive 4-step sequence. Call + voicemail + email + LinkedIn if available. These are businesses with the most to gain — they respond to directness.

Score 40–69 (medium): Standard 3-step email sequence. Focus on the specific gap (reviews, website, or line type insight). Less urgency, more value.

Score under 40 (low): Skip or de-prioritize. These businesses are relatively healthy — your pitch is harder, and the lifetime value potential may not justify the time.


Find leads in your vertical and city: Browse US markets →


Tips for Better Campaign Performance

Warm up your mailboxes first. Instantly's built-in warmup works, but give new mailboxes 3–4 weeks of warmup before sending to LocalVein lists. Cold lists from a new domain = high spam risk.

Lead with the insight, not the pitch. Your first email should be 80% insight, 20% CTA. "Here's what I found about your online presence" outperforms "I help businesses like yours grow" every time.

Keep sequences short. 3 steps max for this audience. Local business owners are busy — if they haven't responded after three touches, they're not interested right now.

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