Skip to content
Case study · Titan Pipelines

One agency, one quarter:from 6 to 47 retainer clients.

Titan Pipelines is a trades-focused marketing agency (HVAC, plumbing, electrical) running the Texas–Oklahoma–Louisiana corridor. From January 27 to April 21, 2026, it ran its entire prospecting stack on LocalVein. This is what happened, week by week.

Full disclosure: Titan Pipelines is owned and operated by Mateo Briosso, LocalVein’s founder. Titan started as LocalVein’s dogfooding environment and runs as a standalone business. Read these numbers with that in mind — they are Titan’s operational results, verified internally, not a third-party audit.

47
signed retainers in 12 weeks
baseline: 6 the prior quarter
$78,300
new MRR
$1,665 avg retainer · $939,600 annualized
6.3%
cold-to-close rate
~4× trades-agency industry median
$73
cost per booked meeting
down from $340 baseline
4.2 hrs
prospecting time per day
down from 7.5
The before

Buying lists, burning hours, closing at the industry average.

At the start of Q1 2026, Titan was doing what every trades-focused agency does:

  • Apollo + ZoomInfo lists — $2,400/mo on data alone
  • ~8 discovery calls booked per week
  • ~2 retainers closed per month at $1,200 average
  • 7.5 hours/day between list prep, dialing, and CRM hygiene
  • 27% cold-dial answer rate — the typical consequence of mixed mobile/landline/VoIP lists

The problem wasn’t lead volume. It was signal. Every call felt like a coin flip — and most of the time the coin landed “this number is a main-office ring group.”

The switch

One afternoon of setup. A new daily rhythm.

Week 1, Titan cut the purchased lists entirely and moved the full prospecting stack to LocalVein:

Time (local)ActionTool
07:00Morning call sheet loads — 20 prospects, rankedLocalVein /today
07:30–09:30Dial the top 8, talking points loaded per prospectMobile dialer + LocalVein side panel
09:30–10:30Push afternoon batch to GoHighLevel with vertical + vulnerability tagsLocalVein bulk push
Friday PMReview Pipeline Leaks, identify stale-stage dealsLocalVein /pipeline-leaks

The switch cost $299/month on the Growth plan (the Growth price during the Jan–Apr 2026 window; see current pricing). The recovered: $2,400/month previously spent on Apollo + ZoomInfo. Net line-item: Titan was saving $2,101/month before a single new retainer closed.

Results by week

86 scans. 743 dials. 134 meetings. 47 retainers.

WeekScans runProspects calledMeetings bookedRetainers closed
143851
265182
3864113
4758104
5972134
6865125
7760105
8978144
9760114
10866125
11770133
12661157
Total8674313447

Meeting-booking rate from dials: 18% · meeting-to-retainer close: 35% · end-to-end cold-to-retainer: 6.3%.

What actually moved the needle

Four mechanisms, in order of impact.

1. Mobile-only dialing stopped the landline burn

Twilio line-type detection meant Titan stopped wasting SMS budget on landlines and stopped wasting voice dials on VoIP ring groups. 68% of contacted prospects picked up on the first or second attempt — a 2.5× lift from the 27% baseline on purchased lists.

“Cold-dialing a landline that rings a main switchboard was the tax I didn’t realize I was paying. Once I stopped doing it, the whole rhythm of the day changed.”
— Mateo Briosso, Founder, Titan Pipelines

2. The vulnerability score sorted the list for us

Before: every call a coin flip. After: LocalVein ranked every business on 19 signals — rating trajectory, review count, website age, Wayback staleness, SSL status, ad-pixel presence, mobile page speed, tech stack, WHOIS age, competitor density, and more. Calls to businesses scoring 75+ booked a meeting 22% of the time — 3× the prior ratio. Anything under 40 didn’t even get picked up.

3. Trigger events turned cold calls into warm calls

When a prospect’s Google rating dropped, their website went stale past 18 months, their SSL expired, or their Facebook pixel dropped off, the trigger hit the next morning’s call sheet. Those calls closed at 12% — basically a different business from true cold.

“The best call I made this quarter started with “I noticed you got a 2-star review yesterday and they called out your response time. I can fix that.” Signed $2,400/mo, same week.”
— Mateo Briosso, Founder, Titan Pipelines

4. Pipeline Leaks killed a $4,200/mo leak

Three weeks in, Pipeline Leaks surfaced that 34 deals were stuck in “Proposal Sent” for more than 14 days. Titan wrote a single GHL workflow — 72-hour automated follow-up on any “Proposal Sent” opp — and recovered 11 of them. Average retainer $1,665: $18,315/month of otherwise-dead MRR, rescued.

The math

The tool paid for itself before the first close.

Growth plan (3 months, at the then-current $299/mo)$897
Former Apollo + ZoomInfo spend recovered (3 months)$7,200
Net cost to operate LocalVein($6,303) — saved before closing any new revenue
New retainers closed47
New MRR$78,300
Annualized run-rate ARR$939,600
Average payback on the monthly Growth fee< 1 customer dial
What I’d do differently

Three honest notes for anyone running the same play.

1. Start on Growth, not Core.

Titan started on the entry plan and upgraded to Growth at week 4 when the AI talking points started pulling their weight. Should have gone Growth day one — the upgrade paid for itself in three calls.

2. Set up the GHL push on day 1.

Titan waited three weeks to wire the bulk-push workflow. Every manual copy-paste was 2 minutes of friction — compounded across 700+ prospects, about 24 hours lost to sloth.

3. Daily Call Sheet is a habit, not a feature.

Miss a morning, and MRR dips about two weeks later. The rhythm is the product.

About Titan Pipelines

Titan Pipelines is a trades-focused marketing agency running in the Texas–Oklahoma–Louisiana corridor. Founder & CEO Mateo Briosso also runs LocalVein — he started Titan as a dogfooding environment for LocalVein and has kept running it as a standalone business ever since. Questions about how trades agencies operationalize prospecting? mateo@titanpipelines.com.

Titan Pipelines is owned and operated by Mateo Briosso, Founder & CEO of LocalVein. The results described reflect Titan’s operational experience during the period shown (2026-01-27 → 2026-04-21). Individual agency results will vary based on market, vertical, and sales execution.

The playbook is not a secret. The signal layer is the product.

Every mechanism above — line-typed call sheets, the 19-signal score, trigger events, Pipeline Leaks — ships in LocalVein today. The trial runs the same scored scans on the 7-day trial — card required, nothing charged until day 7.