Delaware cities ranked by market opportunity
LocalVein profiles 54 Delaware cities, covering 424,993 residents across the state. The median Market Opportunity Score across Delaware sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Delaware cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Bellefonte | 1,507 | $86,667 | $275,200 | Warning: 45 |
| 2 | Hockessin | 13,608 | $172,695 | $550,200 | Warning: 43 |
| 3 | Greenville | 3,100 | $139,541 | $1,003,100 | Warning: 41 |
| 4 | Wilmington Manor | 8,030 | $72,346 | $220,400 | Warning: 40 |
| 5 | North Star | 8,178 | $167,664 | $566,500 | Info: 39 |
| 6 | Delaware City | 1,976 | $78,333 | $245,500 | Info: 39 |
| 7 | Riverview | 2,412 | $85,833 | $287,700 | Info: 39 |
| 8 | Elsmere | 6,189 | $76,378 | $210,200 | Info: 38 |
| 9 | Highland Acres | 3,661 | $101,685 | $293,600 | Info: 38 |
| 10 | Rehoboth Beach | 1,388 | $141,250 | $1,238,400 | Info: 38 |
| 11 | Pike Creek | 7,185 | $135,703 | $414,700 | Info: 37 |
| 12 | Edgemoor | 6,671 | $79,572 | $291,000 | Info: 36 |
| 13 | New Castle | 5,519 | $92,565 | $262,100 | Info: 36 |
| 14 | Wilmington | 71,124 | $55,269 | $224,500 | Info: 36 |
| 15 | Lincoln | 1,639 | $74,712 | $261,400 | Info: 35 |
| 16 | St. Georges | 1,564 | $146,944 | $474,500 | Info: 35 |
| 17 | Blades | 1,055 | $62,596 | $209,600 | Info: 35 |
| 18 | Brookside | 15,262 | $72,031 | $264,800 | Info: 35 |
| 19 | Dagsboro | 1,350 | $64,250 | $285,000 | Info: 35 |
| 20 | Glasgow | 16,095 | $109,803 | $346,200 | Info: 35 |
| 21 | Millville | 2,059 | $93,409 | $453,400 | Info: 34 |
| 22 | Claymont | 9,543 | $75,808 | $262,900 | Info: 34 |
| 23 | Harrington | 3,805 | $72,606 | $222,100 | Info: 34 |
| 24 | Dover Base Housing | 3,026 | $71,181 | — | Info: 34 |
| 25 | Townsend | 2,792 | $153,083 | $433,400 | Info: 34 |
| 26 | Pike Creek Valley | 11,992 | $93,896 | $299,500 | Info: 33 |
| 27 | Kent Acres | 2,540 | $71,848 | $213,400 | Info: 33 |
| 28 | Newport | 1,209 | $59,833 | $230,900 | Info: 33 |
| 29 | Lewes | 3,415 | $92,375 | $806,700 | Info: 33 |
| 30 | Wyoming | 1,789 | $66,815 | $263,000 | Info: 33 |
| 31 | Clayton | 4,086 | $103,211 | $343,700 | Info: 32 |
| 32 | Cheswold | 1,833 | $75,000 | $290,500 | Info: 30 |
| 33 | Rodney Village | 1,318 | $40,341 | $161,500 | Info: 30 |
| 34 | Middletown | 24,071 | $115,252 | $399,500 | Info: 30 |
| 35 | Newark | 30,309 | $71,373 | $357,600 | Info: 29 |
| 36 | Selbyville | 3,005 | $81,845 | $410,700 | Info: 28 |
| 37 | Milton | 3,469 | $64,906 | $376,600 | Info: 28 |
| 38 | Camden | 4,011 | $61,895 | $268,800 | Info: 28 |
| 39 | Bridgeville | 2,661 | $69,631 | $397,400 | Info: 28 |
| 40 | Felton | 1,129 | $62,000 | $276,800 | Info: 28 |
| 41 | Smyrna | 13,031 | $70,473 | $273,400 | Info: 27 |
| 42 | Rising Sun-Lebanon | 4,195 | $109,167 | $388,600 | Info: 27 |
| 43 | Delmar | 2,386 | $61,344 | $222,700 | Info: 27 |
| 44 | Seaford | 8,255 | $51,120 | $223,700 | Info: 27 |
| 45 | Bear | 22,604 | $88,985 | $280,200 | Info: 27 |
| 46 | Woodside East | 1,680 | $57,938 | $351,900 | Info: 27 |
| 47 | Laurel | 4,043 | $44,593 | $192,700 | Info: 26 |
| 48 | Georgetown | 7,456 | $47,423 | $266,100 | Info: 26 |
| 49 | Dover | 39,491 | $58,336 | $248,500 | Info: 25 |
| 50 | Milford | 12,193 | $55,265 | $274,600 | Info: 25 |
| 51 | Ocean View | 2,760 | $88,021 | $483,600 | Info: 24 |
| 52 | Millsboro | 7,152 | $77,750 | $297,000 | Info: 23 |
| 53 | Greenwood | 1,800 | $72,063 | $230,000 | Info: 22 |
| 54 | Long Neck | 2,372 | $55,508 | $174,000 | Info: 21 |
Delaware by the numbers
Delaware's largest profiled market is Wilmington at 71,124 residents, while the median Delaware city on LocalVein has a population of 3,565. About 94% of the Delaware cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across Delaware's profiled cities sits at $75K, with Hockessin topping the ranking at $173K and Rodney Village anchoring the other end at $40K — roughly a 4× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Delaware lists.
Across the 54 Delaware cities in this table, the median Market Opportunity Score is 33 out of 100, and Bellefonte currently leads at 45. About 0% of Delaware's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.
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