Delaware cities ranked by market opportunity
LocalVein profiles 54 Delaware cities, covering 424,993 residents across the state. The median Market Opportunity Score across Delaware sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Delaware cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Bellefonte town | 1,507 | $86,667 | $275,200 | Warning: 45 |
| 2 | Hockessin CDP | 13,608 | $172,695 | $550,200 | Warning: 43 |
| 3 | Greenville CDP | 3,100 | $139,541 | $1,003,100 | Warning: 41 |
| 4 | Wilmington Manor CDP | 8,030 | $72,346 | $220,400 | Warning: 40 |
| 5 | North Star CDP | 8,178 | $167,664 | $566,500 | Info: 39 |
| 6 | Delaware City city | 1,976 | $78,333 | $245,500 | Info: 39 |
| 7 | Riverview CDP | 2,412 | $85,833 | $287,700 | Info: 39 |
| 8 | Elsmere town | 6,189 | $76,378 | $210,200 | Info: 38 |
| 9 | Highland Acres CDP | 3,661 | $101,685 | $293,600 | Info: 38 |
| 10 | Rehoboth Beach city | 1,388 | $141,250 | $1,238,400 | Info: 38 |
| 11 | Pike Creek CDP | 7,185 | $135,703 | $414,700 | Info: 37 |
| 12 | Edgemoor CDP | 6,671 | $79,572 | $291,000 | Info: 36 |
| 13 | New Castle city | 5,519 | $92,565 | $262,100 | Info: 36 |
| 14 | Wilmington city | 71,124 | $55,269 | $224,500 | Info: 36 |
| 15 | Lincoln CDP | 1,639 | $74,712 | $261,400 | Info: 35 |
| 16 | St. Georges CDP | 1,564 | $146,944 | $474,500 | Info: 35 |
| 17 | Blades town | 1,055 | $62,596 | $209,600 | Info: 35 |
| 18 | Brookside CDP | 15,262 | $72,031 | $264,800 | Info: 35 |
| 19 | Dagsboro town | 1,350 | $64,250 | $285,000 | Info: 35 |
| 20 | Glasgow CDP | 16,095 | $109,803 | $346,200 | Info: 35 |
| 21 | Millville town | 2,059 | $93,409 | $453,400 | Info: 34 |
| 22 | Claymont CDP | 9,543 | $75,808 | $262,900 | Info: 34 |
| 23 | Harrington city | 3,805 | $72,606 | $222,100 | Info: 34 |
| 24 | Dover Base Housing CDP | 3,026 | $71,181 | — | Info: 34 |
| 25 | Townsend town | 2,792 | $153,083 | $433,400 | Info: 34 |
| 26 | Pike Creek Valley CDP | 11,992 | $93,896 | $299,500 | Info: 33 |
| 27 | Kent Acres CDP | 2,540 | $71,848 | $213,400 | Info: 33 |
| 28 | Newport town | 1,209 | $59,833 | $230,900 | Info: 33 |
| 29 | Lewes city | 3,415 | $92,375 | $806,700 | Info: 33 |
| 30 | Wyoming town | 1,789 | $66,815 | $263,000 | Info: 33 |
| 31 | Clayton town | 4,086 | $103,211 | $343,700 | Info: 32 |
| 32 | Cheswold town | 1,833 | $75,000 | $290,500 | Info: 30 |
| 33 | Rodney Village CDP | 1,318 | $40,341 | $161,500 | Info: 30 |
| 34 | Middletown town | 24,071 | $115,252 | $399,500 | Info: 30 |
| 35 | Newark city | 30,309 | $71,373 | $357,600 | Info: 29 |
| 36 | Selbyville town | 3,005 | $81,845 | $410,700 | Info: 28 |
| 37 | Milton town | 3,469 | $64,906 | $376,600 | Info: 28 |
| 38 | Camden town | 4,011 | $61,895 | $268,800 | Info: 28 |
| 39 | Bridgeville town | 2,661 | $69,631 | $397,400 | Info: 28 |
| 40 | Felton town | 1,129 | $62,000 | $276,800 | Info: 28 |
| 41 | Smyrna town | 13,031 | $70,473 | $273,400 | Info: 27 |
| 42 | Rising Sun-Lebanon CDP | 4,195 | $109,167 | $388,600 | Info: 27 |
| 43 | Delmar town | 2,386 | $61,344 | $222,700 | Info: 27 |
| 44 | Seaford city | 8,255 | $51,120 | $223,700 | Info: 27 |
| 45 | Bear CDP | 22,604 | $88,985 | $280,200 | Info: 27 |
| 46 | Woodside East CDP | 1,680 | $57,938 | $351,900 | Info: 27 |
| 47 | Laurel town | 4,043 | $44,593 | $192,700 | Info: 26 |
| 48 | Georgetown town | 7,456 | $47,423 | $266,100 | Info: 26 |
| 49 | Dover city | 39,491 | $58,336 | $248,500 | Info: 25 |
| 50 | Milford city | 12,193 | $55,265 | $274,600 | Info: 25 |
| 51 | Ocean View town | 2,760 | $88,021 | $483,600 | Info: 24 |
| 52 | Millsboro town | 7,152 | $77,750 | $297,000 | Info: 23 |
| 53 | Greenwood town | 1,800 | $72,063 | $230,000 | Info: 22 |
| 54 | Long Neck CDP | 2,372 | $55,508 | $174,000 | Info: 21 |
Delaware by the numbers
Delaware's largest profiled market is Wilmington city at 71,124 residents, while the median Delaware city on LocalVein has a population of 3,565. About 94% of the Delaware cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across Delaware's profiled cities sits at $75K, with Hockessin CDP topping the ranking at $173K and Rodney Village CDP anchoring the other end at $40K — roughly a 4× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Delaware lists.
Across the 54 Delaware cities in this table, the median Market Opportunity Score is 33 out of 100, and Bellefonte town currently leads at 45. About 0% of Delaware's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.
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