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Hawaii cities ranked by market opportunity

LocalVein profiles 124 Hawaii cities, covering 1,387,870 residents across the state. The median Market Opportunity Score across Hawaii sits at 37 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

124

Total population

1,387,870

Median MOS

Businesses scanned

Hawaii cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Maunawili CDP	2,288	$176,528	$1,404,800	60
2	Heeia CDP	5,099	$160,294	$1,186,500	55
3	Kaumakani CDP	1,361	$89,637	—	53
4	Kailua CDP (Honolulu County)	39,762	$146,615	$1,239,000	52
5	East Honolulu CDP	50,961	$158,398	$1,172,300	51
6	Aiea CDP	9,155	$135,286	$1,053,000	50
7	Kaneohe CDP	35,945	$124,632	$990,100	47
8	Kahaluu CDP	5,282	$128,661	$1,162,000	47
9	Waimanalo Beach CDP	4,587	$120,769	$816,500	47
10	Ahuimanu CDP	8,520	$129,028	$878,400	46
11	Mililani Town CDP	27,495	$124,123	$884,800	46
12	Halawa CDP	13,809	$102,987	$1,005,400	46
13	Pupukea CDP	4,853	$98,771	$1,331,800	46
14	Kaanapali CDP	1,216	$134,375	$1,767,400	44
15	Pearl City CDP	45,079	$114,682	$872,200	44
16	Haliimaile CDP	1,096	$81,250	$830,500	44
17	Haleiwa CDP	4,671	$93,977	$1,081,100	44
18	Ewa Beach CDP	15,388	$124,958	$698,200	44
19	Iroquois Point CDP	5,506	$107,449	—	44
20	Kula CDP	6,557	$91,476	$1,117,300	44
21	Waialua CDP	3,015	$84,656	$942,300	44
22	Kilauea CDP	3,104	$86,382	$1,011,000	43
23	Kaaawa CDP	1,259	$132,188	$966,500	43
24	Kalaheo CDP	4,612	$105,605	$899,300	43
25	Wailua Homesteads CDP	7,136	$94,900	$898,300	42
26	Honokaa CDP	2,353	$85,556	$551,800	42
27	Makakilo CDP	20,372	$120,489	$827,900	42
28	Mahinahina CDP	1,051	$161,875	$1,153,700	42
29	Waipahu CDP	39,871	$98,633	$835,400	42
30	Whitmore Village CDP	3,821	$102,155	$776,200	42
31	Waihee-Waiehu CDP	11,369	$128,266	$740,300	41
32	Wheeler AFB CDP	2,196	$88,409	—	41
33	Waipio Acres CDP	5,146	$95,781	$602,600	41
34	Waimanalo CDP	5,634	$114,896	$711,800	41
35	Kalaeloa CDP	3,229	$81,833	—	41
36	Royal Kunia CDP	13,687	$133,579	$833,000	41
37	Lawai CDP	2,775	$104,826	$853,700	40
38	Hanapepe CDP	2,288	$90,319	$736,000	40
39	Paia CDP	2,629	$120,735	$881,100	40
40	Wahiawa CDP	17,515	$86,883	$716,800	40
41	Kahului CDP	27,068	$92,062	$833,200	39
42	Mokuleia CDP	1,684	$83,571	$989,100	39
43	Halaula CDP	1,049	$65,694	$534,300	39
44	Makawao CDP	7,263	$96,116	$819,600	39
45	Holualoa CDP	2,825	$109,444	$1,056,500	39
46	Waipio CDP	11,196	$106,164	$709,500	39
47	Haiku-Pauwela CDP	9,290	$99,520	$1,019,400	39
48	Mililani Mauka CDP	21,967	$139,564	$901,800	39
49	Omao CDP	1,429	$87,308	$946,400	39
50	Wainaku CDP	1,082	$72,188	$532,400	39
51	Pukalani CDP	8,490	$120,707	$926,100	39
52	Anahola CDP	3,098	$96,207	$524,900	39
53	Wailea CDP	6,571	$89,375	$1,363,700	39
54	Lihue CDP	7,847	$77,420	$843,900	39
55	Waikapu CDP	3,645	$121,618	$837,700	39
56	Urban Honolulu CDP	346,323	$85,428	$834,100	38
57	West Loch Estate CDP	6,441	$124,009	$833,500	38
58	Papaikou CDP	1,325	$80,972	$431,100	38
59	Pahoa CDP	1,430	$55,903	$312,500	38
60	Wailuku CDP	15,754	$93,958	$781,700	37
61	Hawi CDP	1,720	$85,197	$662,500	37
62	Kapaau CDP	2,029	$74,583	$577,600	37
63	Ewa Gentry CDP	26,738	$131,755	$768,200	37
64	Kaloko CDP	1,555	$104,167	$1,143,400	37
65	Ewa Villages CDP	6,918	$85,043	$819,400	37
66	Puhi CDP	4,381	$132,645	$654,600	37
67	Hauula CDP	3,473	$113,571	$915,800	37
68	Waimalu CDP	14,176	$89,016	$597,700	37
69	Kahuku CDP	2,425	$73,214	$769,100	37
70	Kapaa CDP	10,886	$89,440	$821,500	37
71	Eleele CDP	2,339	$122,308	$684,900	37
72	Lahaina CDP	11,423	$85,988	$841,400	37
73	Hanamaulu CDP	4,360	$80,094	$634,700	36
74	Keokea CDP	3,049	$119,464	$749,100	36
75	Ocean Pointe CDP	16,276	$143,394	$877,600	36
76	Koloa CDP	2,327	$76,316	$873,900	36
77	Laie CDP	5,568	$119,219	$942,700	36
78	Honaunau-Napoopoo CDP	2,554	$75,884	$724,200	36
79	Honalo CDP	1,057	$65,000	$578,800	36
80	Kealakekua CDP	1,989	$79,332	$574,600	36
81	Kahaluu-Keauhou CDP	6,670	$93,594	$830,600	36
82	Kaiminani CDP	11,542	$101,320	$761,300	35
83	Waimea CDP (Hawaii County)	10,242	$89,268	$652,900	35
84	Helemano CDP	3,206	$82,659	—	35
85	Princeville CDP	1,794	$106,938	$1,215,000	35
86	Kekaha CDP	3,482	$73,011	$516,800	35
87	Waikele CDP	7,950	$111,971	$696,400	35
88	Nanakuli CDP	12,282	$81,493	$473,000	35
89	Waianae CDP	12,907	$84,766	$487,200	35
90	Kualapuu CDP	2,357	$52,500	$258,900	35
91	Hilo CDP	48,223	$78,713	$455,100	35
92	Pahala CDP	1,785	$71,908	$216,600	35
93	Poipu CDP	1,418	$138,864	$1,115,300	35
94	Kurtistown CDP	2,928	$78,750	$441,200	34
95	Maili CDP	12,236	$104,375	$633,100	34
96	Kapolei CDP	23,033	$129,260	$720,600	34
97	Ko Olina CDP	1,677	$125,577	$885,500	34
98	Waikoloa Village CDP	7,028	$92,713	$674,100	34
99	Captain Cook CDP	3,751	$124,551	$642,500	34
100	Kihei CDP	22,564	$87,568	$871,600	33
101	Kailua CDP (Hawaii County)	21,851	$86,743	$649,400	33
102	Wailua CDP	2,544	$68,548	$697,300	33
103	Waimea CDP (Kauai County)	2,070	$87,222	$573,900	33
104	Lanai City CDP	3,283	$79,405	$547,400	32
105	Keaau CDP	1,210	$64,688	$320,000	32
106	Napili-Honokowai CDP	6,897	$102,337	$775,500	32
107	Orchidlands Estates CDP	3,180	$70,996	$334,500	32
108	Hawaiian Beaches CDP	4,503	$42,154	$247,500	30
109	Hawaiian Paradise Park CDP	13,273	$81,892	$413,800	30
110	Pepeekeo CDP	1,505	$52,276	$415,600	30
111	Kaunakakai CDP	3,721	$76,944	$335,200	29
112	Ainaloa CDP	3,493	$51,757	$222,300	29
113	Fern Acres CDP	1,714	$49,554	$267,400	29
114	Mountain View CDP	3,833	$63,882	$350,400	29
115	Nanawale Estates CDP	1,440	$24,980	$222,300	28
116	Leilani Estates CDP	1,415	$23,177	$237,300	28
117	Discovery Harbour CDP	1,198	$64,286	$431,700	28
118	Hawaiian Acres CDP	4,123	$79,808	$309,100	28
119	Makaha CDP	9,898	$63,291	$416,100	27
120	East Kapolei CDP	6,200	$116,339	$743,600	25
121	Hickam Housing CDP	9,195	$111,667	—	23
122	Hawaiian Ocean View CDP	3,809	$45,917	$239,200	23
123	Schofield Barracks CDP	16,755	$74,695	—	21
124	Kaneohe Base CDP	10,973	$70,000	$390,600	11

Hawaii by the numbers

Hawaii's largest profiled market is Urban Honolulu CDP at 346,323 residents, while the median Hawaii city on LocalVein has a population of 4,545. About 92% of the Hawaii cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Hawaii's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across Hawaii's profiled cities sits at $92K, with Maunawili CDP topping the ranking at $177K and Leilani Estates CDP anchoring the other end at $23K — roughly a 8× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Hawaii lists.

Across the 124 Hawaii cities in this table, the median Market Opportunity Score is 37 out of 100, and Maunawili CDP currently leads at 60. About 0% of Hawaii's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

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