Hawaii cities ranked by market opportunity
LocalVein profiles 124 Hawaii cities, covering 1,387,870 residents across the state. The median Market Opportunity Score across Hawaii sits at 37 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Hawaii cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Maunawili | 2,288 | $176,528 | $1,404,800 | Warning: 60 |
| 2 | Heeia | 5,099 | $160,294 | $1,186,500 | Warning: 55 |
| 3 | Kaumakani | 1,361 | $89,637 | — | Warning: 53 |
| 4 | Kailua CDP (Honolulu County) | 39,762 | $146,615 | $1,239,000 | Warning: 52 |
| 5 | East Honolulu | 50,961 | $158,398 | $1,172,300 | Warning: 51 |
| 6 | Aiea | 9,155 | $135,286 | $1,053,000 | Warning: 50 |
| 7 | Kaneohe | 35,945 | $124,632 | $990,100 | Warning: 47 |
| 8 | Kahaluu | 5,282 | $128,661 | $1,162,000 | Warning: 47 |
| 9 | Waimanalo Beach | 4,587 | $120,769 | $816,500 | Warning: 47 |
| 10 | Ahuimanu | 8,520 | $129,028 | $878,400 | Warning: 46 |
| 11 | Mililani Town | 27,495 | $124,123 | $884,800 | Warning: 46 |
| 12 | Halawa | 13,809 | $102,987 | $1,005,400 | Warning: 46 |
| 13 | Pupukea | 4,853 | $98,771 | $1,331,800 | Warning: 46 |
| 14 | Kaanapali | 1,216 | $134,375 | $1,767,400 | Warning: 44 |
| 15 | Pearl City | 45,079 | $114,682 | $872,200 | Warning: 44 |
| 16 | Haliimaile | 1,096 | $81,250 | $830,500 | Warning: 44 |
| 17 | Haleiwa | 4,671 | $93,977 | $1,081,100 | Warning: 44 |
| 18 | Ewa Beach | 15,388 | $124,958 | $698,200 | Warning: 44 |
| 19 | Iroquois Point | 5,506 | $107,449 | — | Warning: 44 |
| 20 | Kula | 6,557 | $91,476 | $1,117,300 | Warning: 44 |
| 21 | Waialua | 3,015 | $84,656 | $942,300 | Warning: 44 |
| 22 | Kilauea | 3,104 | $86,382 | $1,011,000 | Warning: 43 |
| 23 | Kaaawa | 1,259 | $132,188 | $966,500 | Warning: 43 |
| 24 | Kalaheo | 4,612 | $105,605 | $899,300 | Warning: 43 |
| 25 | Wailua Homesteads | 7,136 | $94,900 | $898,300 | Warning: 42 |
| 26 | Honokaa | 2,353 | $85,556 | $551,800 | Warning: 42 |
| 27 | Makakilo | 20,372 | $120,489 | $827,900 | Warning: 42 |
| 28 | Mahinahina | 1,051 | $161,875 | $1,153,700 | Warning: 42 |
| 29 | Waipahu | 39,871 | $98,633 | $835,400 | Warning: 42 |
| 30 | Whitmore Village | 3,821 | $102,155 | $776,200 | Warning: 42 |
| 31 | Waihee-Waiehu | 11,369 | $128,266 | $740,300 | Warning: 41 |
| 32 | Wheeler AFB | 2,196 | $88,409 | — | Warning: 41 |
| 33 | Waipio Acres | 5,146 | $95,781 | $602,600 | Warning: 41 |
| 34 | Waimanalo | 5,634 | $114,896 | $711,800 | Warning: 41 |
| 35 | Kalaeloa | 3,229 | $81,833 | — | Warning: 41 |
| 36 | Royal Kunia | 13,687 | $133,579 | $833,000 | Warning: 41 |
| 37 | Lawai | 2,775 | $104,826 | $853,700 | Warning: 40 |
| 38 | Hanapepe | 2,288 | $90,319 | $736,000 | Info: 40 |
| 39 | Paia | 2,629 | $120,735 | $881,100 | Info: 40 |
| 40 | Wahiawa | 17,515 | $86,883 | $716,800 | Info: 40 |
| 41 | Kahului | 27,068 | $92,062 | $833,200 | Info: 39 |
| 42 | Mokuleia | 1,684 | $83,571 | $989,100 | Info: 39 |
| 43 | Halaula | 1,049 | $65,694 | $534,300 | Info: 39 |
| 44 | Makawao | 7,263 | $96,116 | $819,600 | Info: 39 |
| 45 | Holualoa | 2,825 | $109,444 | $1,056,500 | Info: 39 |
| 46 | Waipio | 11,196 | $106,164 | $709,500 | Info: 39 |
| 47 | Haiku-Pauwela | 9,290 | $99,520 | $1,019,400 | Info: 39 |
| 48 | Mililani Mauka | 21,967 | $139,564 | $901,800 | Info: 39 |
| 49 | Omao | 1,429 | $87,308 | $946,400 | Info: 39 |
| 50 | Wainaku | 1,082 | $72,188 | $532,400 | Info: 39 |
| 51 | Pukalani | 8,490 | $120,707 | $926,100 | Info: 39 |
| 52 | Anahola | 3,098 | $96,207 | $524,900 | Info: 39 |
| 53 | Wailea | 6,571 | $89,375 | $1,363,700 | Info: 39 |
| 54 | Lihue | 7,847 | $77,420 | $843,900 | Info: 39 |
| 55 | Waikapu | 3,645 | $121,618 | $837,700 | Info: 39 |
| 56 | Urban Honolulu | 346,323 | $85,428 | $834,100 | Info: 38 |
| 57 | West Loch Estate | 6,441 | $124,009 | $833,500 | Info: 38 |
| 58 | Papaikou | 1,325 | $80,972 | $431,100 | Info: 38 |
| 59 | Pahoa | 1,430 | $55,903 | $312,500 | Info: 38 |
| 60 | Wailuku | 15,754 | $93,958 | $781,700 | Info: 37 |
| 61 | Hawi | 1,720 | $85,197 | $662,500 | Info: 37 |
| 62 | Kapaau | 2,029 | $74,583 | $577,600 | Info: 37 |
| 63 | Ewa Gentry | 26,738 | $131,755 | $768,200 | Info: 37 |
| 64 | Kaloko | 1,555 | $104,167 | $1,143,400 | Info: 37 |
| 65 | Ewa Villages | 6,918 | $85,043 | $819,400 | Info: 37 |
| 66 | Puhi | 4,381 | $132,645 | $654,600 | Info: 37 |
| 67 | Hauula | 3,473 | $113,571 | $915,800 | Info: 37 |
| 68 | Waimalu | 14,176 | $89,016 | $597,700 | Info: 37 |
| 69 | Kahuku | 2,425 | $73,214 | $769,100 | Info: 37 |
| 70 | Kapaa | 10,886 | $89,440 | $821,500 | Info: 37 |
| 71 | Eleele | 2,339 | $122,308 | $684,900 | Info: 37 |
| 72 | Lahaina | 11,423 | $85,988 | $841,400 | Info: 37 |
| 73 | Hanamaulu | 4,360 | $80,094 | $634,700 | Info: 36 |
| 74 | Keokea | 3,049 | $119,464 | $749,100 | Info: 36 |
| 75 | Ocean Pointe | 16,276 | $143,394 | $877,600 | Info: 36 |
| 76 | Koloa | 2,327 | $76,316 | $873,900 | Info: 36 |
| 77 | Laie | 5,568 | $119,219 | $942,700 | Info: 36 |
| 78 | Honaunau-Napoopoo | 2,554 | $75,884 | $724,200 | Info: 36 |
| 79 | Honalo | 1,057 | $65,000 | $578,800 | Info: 36 |
| 80 | Kealakekua | 1,989 | $79,332 | $574,600 | Info: 36 |
| 81 | Kahaluu-Keauhou | 6,670 | $93,594 | $830,600 | Info: 36 |
| 82 | Kaiminani | 11,542 | $101,320 | $761,300 | Info: 35 |
| 83 | Waimea CDP (Hawaii County) | 10,242 | $89,268 | $652,900 | Info: 35 |
| 84 | Helemano | 3,206 | $82,659 | — | Info: 35 |
| 85 | Princeville | 1,794 | $106,938 | $1,215,000 | Info: 35 |
| 86 | Kekaha | 3,482 | $73,011 | $516,800 | Info: 35 |
| 87 | Waikele | 7,950 | $111,971 | $696,400 | Info: 35 |
| 88 | Nanakuli | 12,282 | $81,493 | $473,000 | Info: 35 |
| 89 | Waianae | 12,907 | $84,766 | $487,200 | Info: 35 |
| 90 | Kualapuu | 2,357 | $52,500 | $258,900 | Info: 35 |
| 91 | Hilo | 48,223 | $78,713 | $455,100 | Info: 35 |
| 92 | Pahala | 1,785 | $71,908 | $216,600 | Info: 35 |
| 93 | Poipu | 1,418 | $138,864 | $1,115,300 | Info: 35 |
| 94 | Kurtistown | 2,928 | $78,750 | $441,200 | Info: 34 |
| 95 | Maili | 12,236 | $104,375 | $633,100 | Info: 34 |
| 96 | Kapolei | 23,033 | $129,260 | $720,600 | Info: 34 |
| 97 | Ko Olina | 1,677 | $125,577 | $885,500 | Info: 34 |
| 98 | Waikoloa Village | 7,028 | $92,713 | $674,100 | Info: 34 |
| 99 | Captain Cook | 3,751 | $124,551 | $642,500 | Info: 34 |
| 100 | Kihei | 22,564 | $87,568 | $871,600 | Info: 33 |
| 101 | Kailua CDP (Hawaii County) | 21,851 | $86,743 | $649,400 | Info: 33 |
| 102 | Wailua | 2,544 | $68,548 | $697,300 | Info: 33 |
| 103 | Waimea CDP (Kauai County) | 2,070 | $87,222 | $573,900 | Info: 33 |
| 104 | Lanai City | 3,283 | $79,405 | $547,400 | Info: 32 |
| 105 | Keaau | 1,210 | $64,688 | $320,000 | Info: 32 |
| 106 | Napili-Honokowai | 6,897 | $102,337 | $775,500 | Info: 32 |
| 107 | Orchidlands Estates | 3,180 | $70,996 | $334,500 | Info: 32 |
| 108 | Hawaiian Beaches | 4,503 | $42,154 | $247,500 | Info: 30 |
| 109 | Hawaiian Paradise Park | 13,273 | $81,892 | $413,800 | Info: 30 |
| 110 | Pepeekeo | 1,505 | $52,276 | $415,600 | Info: 30 |
| 111 | Kaunakakai | 3,721 | $76,944 | $335,200 | Info: 29 |
| 112 | Ainaloa | 3,493 | $51,757 | $222,300 | Info: 29 |
| 113 | Fern Acres | 1,714 | $49,554 | $267,400 | Info: 29 |
| 114 | Mountain View | 3,833 | $63,882 | $350,400 | Info: 29 |
| 115 | Nanawale Estates | 1,440 | $24,980 | $222,300 | Info: 28 |
| 116 | Leilani Estates | 1,415 | $23,177 | $237,300 | Info: 28 |
| 117 | Discovery Harbour | 1,198 | $64,286 | $431,700 | Info: 28 |
| 118 | Hawaiian Acres | 4,123 | $79,808 | $309,100 | Info: 28 |
| 119 | Makaha | 9,898 | $63,291 | $416,100 | Info: 27 |
| 120 | East Kapolei | 6,200 | $116,339 | $743,600 | Info: 25 |
| 121 | Hickam Housing | 9,195 | $111,667 | — | Info: 23 |
| 122 | Hawaiian Ocean View | 3,809 | $45,917 | $239,200 | Info: 23 |
| 123 | Schofield Barracks | 16,755 | $74,695 | — | Info: 21 |
| 124 | Kaneohe Base | 10,973 | $70,000 | $390,600 | Info: 11 |
Hawaii by the numbers
Hawaii's largest profiled market is Urban Honolulu at 346,323 residents, while the median Hawaii city on LocalVein has a population of 4,545. About 92% of the Hawaii cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Hawaii's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.
Median household income across Hawaii's profiled cities sits at $92K, with Maunawili topping the ranking at $177K and Leilani Estates anchoring the other end at $23K — roughly a 8× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Hawaii lists.
Across the 124 Hawaii cities in this table, the median Market Opportunity Score is 37 out of 100, and Maunawili currently leads at 60. About 0% of Hawaii's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.
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