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Hawaii cities ranked by market opportunity
LocalVein profiles 124 Hawaii cities, covering 1,387,870 residents across the state. The median Market Opportunity Score across Hawaii sits at 37 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Cities profiled
124
Total population
1,387,870
Median MOS
37
Businesses scanned
160
Hawaii cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Maunawili CDP | 2,288 | $176,528 | $1,404,800 | Warning: 60 |
| 2 | Heeia CDP | 5,099 | $160,294 | $1,186,500 | Warning: 55 |
| 3 | Kaumakani CDP | 1,361 | $89,637 | — | Warning: 53 |
| 4 | Kailua CDP (Honolulu County) | 39,762 | $146,615 | $1,239,000 | Warning: 52 |
| 5 | East Honolulu CDP | 50,961 | $158,398 | $1,172,300 | Warning: 51 |
| 6 | Aiea CDP | 9,155 | $135,286 | $1,053,000 | Warning: 50 |
| 7 | Kaneohe CDP | 35,945 | $124,632 | $990,100 | Warning: 47 |
| 8 | Kahaluu CDP | 5,282 | $128,661 | $1,162,000 | Warning: 47 |
| 9 | Waimanalo Beach CDP | 4,587 | $120,769 | $816,500 | Warning: 47 |
| 10 | Ahuimanu CDP | 8,520 | $129,028 | $878,400 | Warning: 46 |
| 11 | Mililani Town CDP | 27,495 | $124,123 | $884,800 | Warning: 46 |
| 12 | Halawa CDP | 13,809 | $102,987 | $1,005,400 | Warning: 46 |
| 13 | Pupukea CDP | 4,853 | $98,771 | $1,331,800 | Warning: 46 |
| 14 | Kaanapali CDP | 1,216 | $134,375 | $1,767,400 | Warning: 44 |
| 15 | Pearl City CDP | 45,079 | $114,682 | $872,200 | Warning: 44 |
| 16 | Haliimaile CDP | 1,096 | $81,250 | $830,500 | Warning: 44 |
| 17 | Haleiwa CDP | 4,671 | $93,977 | $1,081,100 | Warning: 44 |
| 18 | Ewa Beach CDP | 15,388 | $124,958 | $698,200 | Warning: 44 |
| 19 | Iroquois Point CDP | 5,506 | $107,449 | — | Warning: 44 |
| 20 | Kula CDP | 6,557 | $91,476 | $1,117,300 | Warning: 44 |
| 21 | Waialua CDP | 3,015 | $84,656 | $942,300 | Warning: 44 |
| 22 | Kilauea CDP | 3,104 | $86,382 | $1,011,000 | Warning: 43 |
| 23 | Kaaawa CDP | 1,259 | $132,188 | $966,500 | Warning: 43 |
| 24 | Kalaheo CDP | 4,612 | $105,605 | $899,300 | Warning: 43 |
| 25 | Wailua Homesteads CDP | 7,136 | $94,900 | $898,300 | Warning: 42 |
| 26 | Honokaa CDP | 2,353 | $85,556 | $551,800 | Warning: 42 |
| 27 | Makakilo CDP | 20,372 | $120,489 | $827,900 | Warning: 42 |
| 28 | Mahinahina CDP | 1,051 | $161,875 | $1,153,700 | Warning: 42 |
| 29 | Waipahu CDP | 39,871 | $98,633 | $835,400 | Warning: 42 |
| 30 | Whitmore Village CDP | 3,821 | $102,155 | $776,200 | Warning: 42 |
| 31 | Waihee-Waiehu CDP | 11,369 | $128,266 | $740,300 | Warning: 41 |
| 32 | Wheeler AFB CDP | 2,196 | $88,409 | — | Warning: 41 |
| 33 | Waipio Acres CDP | 5,146 | $95,781 | $602,600 | Warning: 41 |
| 34 | Waimanalo CDP | 5,634 | $114,896 | $711,800 | Warning: 41 |
| 35 | Kalaeloa CDP | 3,229 | $81,833 | — | Warning: 41 |
| 36 | Royal Kunia CDP | 13,687 | $133,579 | $833,000 | Warning: 41 |
| 37 | Lawai CDP | 2,775 | $104,826 | $853,700 | Warning: 40 |
| 38 | Hanapepe CDP | 2,288 | $90,319 | $736,000 | Info: 40 |
| 39 | Paia CDP | 2,629 | $120,735 | $881,100 | Info: 40 |
| 40 | Wahiawa CDP | 17,515 | $86,883 | $716,800 | Info: 40 |
| 41 | Kahului CDP | 27,068 | $92,062 | $833,200 | Info: 39 |
| 42 | Mokuleia CDP | 1,684 | $83,571 | $989,100 | Info: 39 |
| 43 | Halaula CDP | 1,049 | $65,694 | $534,300 | Info: 39 |
| 44 | Makawao CDP | 7,263 | $96,116 | $819,600 | Info: 39 |
| 45 | Holualoa CDP | 2,825 | $109,444 | $1,056,500 | Info: 39 |
| 46 | Waipio CDP | 11,196 | $106,164 | $709,500 | Info: 39 |
| 47 | Haiku-Pauwela CDP | 9,290 | $99,520 | $1,019,400 | Info: 39 |
| 48 | Mililani Mauka CDP | 21,967 | $139,564 | $901,800 | Info: 39 |
| 49 | Omao CDP | 1,429 | $87,308 | $946,400 | Info: 39 |
| 50 | Wainaku CDP | 1,082 | $72,188 | $532,400 | Info: 39 |
| 51 | Pukalani CDP | 8,490 | $120,707 | $926,100 | Info: 39 |
| 52 | Anahola CDP | 3,098 | $96,207 | $524,900 | Info: 39 |
| 53 | Wailea CDP | 6,571 | $89,375 | $1,363,700 | Info: 39 |
| 54 | Lihue CDP | 7,847 | $77,420 | $843,900 | Info: 39 |
| 55 | Waikapu CDP | 3,645 | $121,618 | $837,700 | Info: 39 |
| 56 | Urban Honolulu CDP | 346,323 | $85,428 | $834,100 | Info: 38 |
| 57 | West Loch Estate CDP | 6,441 | $124,009 | $833,500 | Info: 38 |
| 58 | Papaikou CDP | 1,325 | $80,972 | $431,100 | Info: 38 |
| 59 | Pahoa CDP | 1,430 | $55,903 | $312,500 | Info: 38 |
| 60 | Wailuku CDP | 15,754 | $93,958 | $781,700 | Info: 37 |
| 61 | Hawi CDP | 1,720 | $85,197 | $662,500 | Info: 37 |
| 62 | Kapaau CDP | 2,029 | $74,583 | $577,600 | Info: 37 |
| 63 | Ewa Gentry CDP | 26,738 | $131,755 | $768,200 | Info: 37 |
| 64 | Kaloko CDP | 1,555 | $104,167 | $1,143,400 | Info: 37 |
| 65 | Ewa Villages CDP | 6,918 | $85,043 | $819,400 | Info: 37 |
| 66 | Puhi CDP | 4,381 | $132,645 | $654,600 | Info: 37 |
| 67 | Hauula CDP | 3,473 | $113,571 | $915,800 | Info: 37 |
| 68 | Waimalu CDP | 14,176 | $89,016 | $597,700 | Info: 37 |
| 69 | Kahuku CDP | 2,425 | $73,214 | $769,100 | Info: 37 |
| 70 | Kapaa CDP | 10,886 | $89,440 | $821,500 | Info: 37 |
| 71 | Eleele CDP | 2,339 | $122,308 | $684,900 | Info: 37 |
| 72 | Lahaina CDP | 11,423 | $85,988 | $841,400 | Info: 37 |
| 73 | Hanamaulu CDP | 4,360 | $80,094 | $634,700 | Info: 36 |
| 74 | Keokea CDP | 3,049 | $119,464 | $749,100 | Info: 36 |
| 75 | Ocean Pointe CDP | 16,276 | $143,394 | $877,600 | Info: 36 |
| 76 | Koloa CDP | 2,327 | $76,316 | $873,900 | Info: 36 |
| 77 | Laie CDP | 5,568 | $119,219 | $942,700 | Info: 36 |
| 78 | Honaunau-Napoopoo CDP | 2,554 | $75,884 | $724,200 | Info: 36 |
| 79 | Honalo CDP | 1,057 | $65,000 | $578,800 | Info: 36 |
| 80 | Kealakekua CDP | 1,989 | $79,332 | $574,600 | Info: 36 |
| 81 | Kahaluu-Keauhou CDP | 6,670 | $93,594 | $830,600 | Info: 36 |
| 82 | Kaiminani CDP | 11,542 | $101,320 | $761,300 | Info: 35 |
| 83 | Waimea CDP (Hawaii County) | 10,242 | $89,268 | $652,900 | Info: 35 |
| 84 | Helemano CDP | 3,206 | $82,659 | — | Info: 35 |
| 85 | Princeville CDP | 1,794 | $106,938 | $1,215,000 | Info: 35 |
| 86 | Kekaha CDP | 3,482 | $73,011 | $516,800 | Info: 35 |
| 87 | Waikele CDP | 7,950 | $111,971 | $696,400 | Info: 35 |
| 88 | Nanakuli CDP | 12,282 | $81,493 | $473,000 | Info: 35 |
| 89 | Waianae CDP | 12,907 | $84,766 | $487,200 | Info: 35 |
| 90 | Kualapuu CDP | 2,357 | $52,500 | $258,900 | Info: 35 |
| 91 | Hilo CDP | 48,223 | $78,713 | $455,100 | Info: 35 |
| 92 | Pahala CDP | 1,785 | $71,908 | $216,600 | Info: 35 |
| 93 | Poipu CDP | 1,418 | $138,864 | $1,115,300 | Info: 35 |
| 94 | Kurtistown CDP | 2,928 | $78,750 | $441,200 | Info: 34 |
| 95 | Maili CDP | 12,236 | $104,375 | $633,100 | Info: 34 |
| 96 | Kapolei CDP | 23,033 | $129,260 | $720,600 | Info: 34 |
| 97 | Ko Olina CDP | 1,677 | $125,577 | $885,500 | Info: 34 |
| 98 | Waikoloa Village CDP | 7,028 | $92,713 | $674,100 | Info: 34 |
| 99 | Captain Cook CDP | 3,751 | $124,551 | $642,500 | Info: 34 |
| 100 | Kihei CDP | 22,564 | $87,568 | $871,600 | Info: 33 |
| 101 | Kailua CDP (Hawaii County) | 21,851 | $86,743 | $649,400 | Info: 33 |
| 102 | Wailua CDP | 2,544 | $68,548 | $697,300 | Info: 33 |
| 103 | Waimea CDP (Kauai County) | 2,070 | $87,222 | $573,900 | Info: 33 |
| 104 | Lanai City CDP | 3,283 | $79,405 | $547,400 | Info: 32 |
| 105 | Keaau CDP | 1,210 | $64,688 | $320,000 | Info: 32 |
| 106 | Napili-Honokowai CDP | 6,897 | $102,337 | $775,500 | Info: 32 |
| 107 | Orchidlands Estates CDP | 3,180 | $70,996 | $334,500 | Info: 32 |
| 108 | Hawaiian Beaches CDP | 4,503 | $42,154 | $247,500 | Info: 30 |
| 109 | Hawaiian Paradise Park CDP | 13,273 | $81,892 | $413,800 | Info: 30 |
| 110 | Pepeekeo CDP | 1,505 | $52,276 | $415,600 | Info: 30 |
| 111 | Kaunakakai CDP | 3,721 | $76,944 | $335,200 | Info: 29 |
| 112 | Ainaloa CDP | 3,493 | $51,757 | $222,300 | Info: 29 |
| 113 | Fern Acres CDP | 1,714 | $49,554 | $267,400 | Info: 29 |
| 114 | Mountain View CDP | 3,833 | $63,882 | $350,400 | Info: 29 |
| 115 | Nanawale Estates CDP | 1,440 | $24,980 | $222,300 | Info: 28 |
| 116 | Leilani Estates CDP | 1,415 | $23,177 | $237,300 | Info: 28 |
| 117 | Discovery Harbour CDP | 1,198 | $64,286 | $431,700 | Info: 28 |
| 118 | Hawaiian Acres CDP | 4,123 | $79,808 | $309,100 | Info: 28 |
| 119 | Makaha CDP | 9,898 | $63,291 | $416,100 | Info: 27 |
| 120 | East Kapolei CDP | 6,200 | $116,339 | $743,600 | Info: 25 |
| 121 | Hickam Housing CDP | 9,195 | $111,667 | — | Info: 23 |
| 122 | Hawaiian Ocean View CDP | 3,809 | $45,917 | $239,200 | Info: 23 |
| 123 | Schofield Barracks CDP | 16,755 | $74,695 | — | Info: 21 |
| 124 | Kaneohe Base CDP | 10,973 | $70,000 | $390,600 | Info: 11 |
Hawaii by the numbers
Hawaii's largest profiled market is Urban Honolulu CDP at 346,323 residents, while the median Hawaii city on LocalVein has a population of 4,545. About 92% of the Hawaii cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Hawaii's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.
Median household income across Hawaii's profiled cities sits at $92K, with Maunawili CDP topping the ranking at $177K and Leilani Estates CDP anchoring the other end at $23K — roughly a 8× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Hawaii lists.
Across the 124 Hawaii cities in this table, the median Market Opportunity Score is 37 out of 100, and Maunawili CDP currently leads at 60. About 0% of Hawaii's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.
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