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Idaho cities ranked by market opportunity

LocalVein profiles 100 Idaho cities, covering 1,327,745 residents across the state. The median Market Opportunity Score across Idaho sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

100

Total population

1,327,745

Median MOS

Businesses scanned

Idaho cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Malad City city	2,441	$75,500	$210,300	45
2	Moreland CDP	1,386	$60,048	$260,100	43
3	Dalton Gardens city	2,526	$84,375	$673,800	42
4	Genesee city	1,312	$78,125	$298,800	41
5	Osburn city	1,728	$44,583	$182,800	41
6	Grace city	1,345	$69,286	$180,300	40
7	Carey city	1,197	$50,938	$209,200	40
8	Glenns Ferry city	1,443	$51,625	$189,400	39
9	Montpelier city	2,681	$52,212	$185,600	39
10	Pinehurst city	2,014	$66,447	$267,100	39
11	Ucon city	1,537	$83,864	$311,700	39
12	Riverside CDP	1,126	$103,125	$241,500	39
13	Buhl city	4,624	$46,217	$192,600	39
14	Aberdeen city	2,418	$67,813	$144,700	38
15	Preston city	5,800	$55,625	$280,500	37
16	Tyhee CDP	1,475	$89,500	$417,800	37
17	Wallace city	1,127	$50,526	$219,200	37
18	Ashton city	1,329	$66,250	$222,300	37
19	Shoshone city	1,985	$56,050	$187,800	36
20	Lewiston city	34,471	$71,047	$290,900	36
21	Eagle city	31,490	$118,037	$711,500	36
22	Blackfoot city	12,628	$69,091	$225,900	36
23	Cottonwood city	1,138	$56,250	$206,800	36
24	St. Maries city	3,032	$52,468	$205,400	36
25	Orofino city	3,254	$57,171	$218,900	35
26	American Falls city	4,636	$58,376	$172,800	35
27	Kamiah city	1,053	$35,433	$202,800	35
28	St. Anthony city	3,818	$52,446	$199,600	35
29	Greenleaf city	1,152	$64,375	$339,600	35
30	Priest River city	2,058	$57,712	$271,500	35
31	Hidden Springs CDP	3,490	$159,439	$683,800	34
32	Bellevue city	2,571	$72,242	$482,600	34
33	Soda Springs city	3,150	$47,480	$204,800	34
34	Kimberly city	4,883	$76,587	$289,500	34
35	Rupert city	6,157	$54,444	$182,500	34
36	Shelley city	4,987	$63,864	$267,200	34
37	Kellogg city	2,232	$44,352	$217,200	34
38	Robie Creek CDP	1,240	$117,946	$524,400	34
39	Wendell city	2,940	$54,850	$209,600	34
40	Paul city	1,615	$62,830	$251,200	34
41	Parma city	1,836	$47,798	$232,400	34
42	Avimor CDP	1,289	$92,458	$544,200	33
43	Pocatello city	57,152	$57,931	$240,600	33
44	Gooding city	3,731	$36,889	$175,800	33
45	Fort Hall CDP	2,343	$40,757	$196,000	33
46	Jerome city	12,689	$65,343	$214,900	33
47	New Plymouth city	1,863	$59,875	$199,200	33
48	Hansen city	1,414	$47,396	$178,600	33
49	Rigby city	5,251	$78,278	$267,200	33
50	Boise City city	235,701	$81,308	$456,000	33
51	Grangeville city	3,443	$59,013	$262,000	33
52	Homedale city	3,006	$49,764	$200,000	33
53	Idaho Falls city	66,672	$69,630	$298,600	33
54	Hayden city	16,021	$77,534	$445,700	33
55	Emmett city	7,948	$58,523	$299,000	33
56	Ketchum city	3,551	$87,658	$756,200	33
57	Hailey city	9,439	$83,084	$574,500	32
58	Burley city	11,721	$63,315	$213,700	32
59	Hagerman city	1,198	$59,250	$189,600	32
60	Bonners Ferry city	2,615	$54,107	$272,000	32
61	Filer city	2,837	$53,508	$224,400	32
62	Weiser city	5,803	$45,463	$196,200	32
63	Marsing city	1,245	$57,973	$245,000	32
64	Spirit Lake city	1,768	$60,938	$380,800	32
65	Payette city	8,358	$55,455	$247,700	32
66	Twin Falls city	53,219	$60,760	$279,400	32
67	Iona city	2,882	$83,750	$364,400	31
68	Kuna city	25,960	$93,545	$403,700	31
69	Middleton city	10,101	$83,681	$348,900	31
70	Sun Valley city	1,383	$82,045	$845,600	31
71	Meridian city	124,865	$98,686	$485,000	30
72	Chubbuck city	15,900	$78,646	$313,700	30
73	Mountain Home city	16,265	$58,486	$270,700	30
74	Sandpoint city	9,244	$67,769	$449,500	30
75	Rathdrum city	10,133	$86,431	$381,800	30
76	Star city	13,231	$91,318	$498,900	30
77	Garden City city	12,483	$66,859	$411,400	30
78	Lincoln CDP	3,759	$80,818	$307,800	30
79	Nampa city	106,289	$72,122	$332,500	29
80	Salmon city	3,196	$40,875	$198,400	29
81	Wilder city	1,690	$55,938	$215,600	29
82	Lapwai city	1,041	$60,197	$114,000	29
83	Kootenai city	1,076	$69,457	$306,200	29
84	Moyie Springs city	1,420	$61,783	$326,200	29
85	Fruitland city	6,405	$62,703	$286,300	29
86	Plummer city	1,055	$52,188	$163,800	29
87	Coeur d'Alene city	55,558	$70,845	$451,600	29
88	Victor city	3,024	$73,664	$591,500	29
89	Caldwell city	63,465	$66,663	$322,100	28
90	Sugar City city	2,011	$71,944	$308,000	28
91	Post Falls city	41,716	$73,313	$425,100	28
92	Moscow city	25,868	$56,497	$352,000	27
93	Heyburn city	3,678	$70,078	$205,300	27
94	Ammon city	18,496	$84,154	$336,500	27
95	Groveland CDP	1,204	$71,268	$362,800	24
96	Driggs city	2,655	$82,434	$457,800	24
97	McCall city	3,847	$60,197	$564,500	23
98	Ponderay city	1,456	$50,119	$391,700	21
99	Mountain Home AFB CDP	3,198	$72,411	—	19
100	Rexburg city	39,589	$50,359	$384,000	16

Idaho by the numbers

Idaho's largest profiled market is Boise City city at 235,701 residents, while the median Idaho city on LocalVein has a population of 3,091. About 86% of the Idaho cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Idaho's profiled cities sits at $64K, with Hidden Springs CDP topping the ranking at $159K and Kamiah city anchoring the other end at $35K — roughly a 4× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Idaho lists.

Across the 100 Idaho cities in this table, the median Market Opportunity Score is 33 out of 100, and Malad City city currently leads at 45. About 0% of Idaho's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Idaho typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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