Idaho cities ranked by market opportunity
LocalVein profiles 100 Idaho cities, covering 1,327,745 residents across the state. The median Market Opportunity Score across Idaho sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Idaho cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Malad City | 2,441 | $75,500 | $210,300 | Warning: 45 |
| 2 | Moreland | 1,386 | $60,048 | $260,100 | Warning: 43 |
| 3 | Dalton Gardens | 2,526 | $84,375 | $673,800 | Warning: 42 |
| 4 | Genesee | 1,312 | $78,125 | $298,800 | Warning: 41 |
| 5 | Osburn | 1,728 | $44,583 | $182,800 | Warning: 41 |
| 6 | Grace | 1,345 | $69,286 | $180,300 | Info: 40 |
| 7 | Carey | 1,197 | $50,938 | $209,200 | Info: 40 |
| 8 | Glenns Ferry | 1,443 | $51,625 | $189,400 | Info: 39 |
| 9 | Montpelier | 2,681 | $52,212 | $185,600 | Info: 39 |
| 10 | Pinehurst | 2,014 | $66,447 | $267,100 | Info: 39 |
| 11 | Ucon | 1,537 | $83,864 | $311,700 | Info: 39 |
| 12 | Riverside | 1,126 | $103,125 | $241,500 | Info: 39 |
| 13 | Buhl | 4,624 | $46,217 | $192,600 | Info: 39 |
| 14 | Aberdeen | 2,418 | $67,813 | $144,700 | Info: 38 |
| 15 | Preston | 5,800 | $55,625 | $280,500 | Info: 37 |
| 16 | Tyhee | 1,475 | $89,500 | $417,800 | Info: 37 |
| 17 | Wallace | 1,127 | $50,526 | $219,200 | Info: 37 |
| 18 | Ashton | 1,329 | $66,250 | $222,300 | Info: 37 |
| 19 | Shoshone | 1,985 | $56,050 | $187,800 | Info: 36 |
| 20 | Lewiston | 34,471 | $71,047 | $290,900 | Info: 36 |
| 21 | Eagle | 31,490 | $118,037 | $711,500 | Info: 36 |
| 22 | Blackfoot | 12,628 | $69,091 | $225,900 | Info: 36 |
| 23 | Cottonwood | 1,138 | $56,250 | $206,800 | Info: 36 |
| 24 | St. Maries | 3,032 | $52,468 | $205,400 | Info: 36 |
| 25 | Orofino | 3,254 | $57,171 | $218,900 | Info: 35 |
| 26 | American Falls | 4,636 | $58,376 | $172,800 | Info: 35 |
| 27 | Kamiah | 1,053 | $35,433 | $202,800 | Info: 35 |
| 28 | St. Anthony | 3,818 | $52,446 | $199,600 | Info: 35 |
| 29 | Greenleaf | 1,152 | $64,375 | $339,600 | Info: 35 |
| 30 | Priest River | 2,058 | $57,712 | $271,500 | Info: 35 |
| 31 | Hidden Springs | 3,490 | $159,439 | $683,800 | Info: 34 |
| 32 | Bellevue | 2,571 | $72,242 | $482,600 | Info: 34 |
| 33 | Soda Springs | 3,150 | $47,480 | $204,800 | Info: 34 |
| 34 | Kimberly | 4,883 | $76,587 | $289,500 | Info: 34 |
| 35 | Rupert | 6,157 | $54,444 | $182,500 | Info: 34 |
| 36 | Shelley | 4,987 | $63,864 | $267,200 | Info: 34 |
| 37 | Kellogg | 2,232 | $44,352 | $217,200 | Info: 34 |
| 38 | Robie Creek | 1,240 | $117,946 | $524,400 | Info: 34 |
| 39 | Wendell | 2,940 | $54,850 | $209,600 | Info: 34 |
| 40 | Paul | 1,615 | $62,830 | $251,200 | Info: 34 |
| 41 | Parma | 1,836 | $47,798 | $232,400 | Info: 34 |
| 42 | Avimor | 1,289 | $92,458 | $544,200 | Info: 33 |
| 43 | Pocatello | 57,152 | $57,931 | $240,600 | Info: 33 |
| 44 | Gooding | 3,731 | $36,889 | $175,800 | Info: 33 |
| 45 | Fort Hall | 2,343 | $40,757 | $196,000 | Info: 33 |
| 46 | Jerome | 12,689 | $65,343 | $214,900 | Info: 33 |
| 47 | New Plymouth | 1,863 | $59,875 | $199,200 | Info: 33 |
| 48 | Hansen | 1,414 | $47,396 | $178,600 | Info: 33 |
| 49 | Rigby | 5,251 | $78,278 | $267,200 | Info: 33 |
| 50 | Boise City | 235,701 | $81,308 | $456,000 | Info: 33 |
| 51 | Grangeville | 3,443 | $59,013 | $262,000 | Info: 33 |
| 52 | Homedale | 3,006 | $49,764 | $200,000 | Info: 33 |
| 53 | Idaho Falls | 66,672 | $69,630 | $298,600 | Info: 33 |
| 54 | Hayden | 16,021 | $77,534 | $445,700 | Info: 33 |
| 55 | Emmett | 7,948 | $58,523 | $299,000 | Info: 33 |
| 56 | Ketchum | 3,551 | $87,658 | $756,200 | Info: 33 |
| 57 | Hailey | 9,439 | $83,084 | $574,500 | Info: 32 |
| 58 | Burley | 11,721 | $63,315 | $213,700 | Info: 32 |
| 59 | Hagerman | 1,198 | $59,250 | $189,600 | Info: 32 |
| 60 | Bonners Ferry | 2,615 | $54,107 | $272,000 | Info: 32 |
| 61 | Filer | 2,837 | $53,508 | $224,400 | Info: 32 |
| 62 | Weiser | 5,803 | $45,463 | $196,200 | Info: 32 |
| 63 | Marsing | 1,245 | $57,973 | $245,000 | Info: 32 |
| 64 | Spirit Lake | 1,768 | $60,938 | $380,800 | Info: 32 |
| 65 | Payette | 8,358 | $55,455 | $247,700 | Info: 32 |
| 66 | Twin Falls | 53,219 | $60,760 | $279,400 | Info: 32 |
| 67 | Iona | 2,882 | $83,750 | $364,400 | Info: 31 |
| 68 | Kuna | 25,960 | $93,545 | $403,700 | Info: 31 |
| 69 | Middleton | 10,101 | $83,681 | $348,900 | Info: 31 |
| 70 | Sun Valley | 1,383 | $82,045 | $845,600 | Info: 31 |
| 71 | Meridian | 124,865 | $98,686 | $485,000 | Info: 30 |
| 72 | Chubbuck | 15,900 | $78,646 | $313,700 | Info: 30 |
| 73 | Mountain Home | 16,265 | $58,486 | $270,700 | Info: 30 |
| 74 | Sandpoint | 9,244 | $67,769 | $449,500 | Info: 30 |
| 75 | Rathdrum | 10,133 | $86,431 | $381,800 | Info: 30 |
| 76 | Star | 13,231 | $91,318 | $498,900 | Info: 30 |
| 77 | Garden City | 12,483 | $66,859 | $411,400 | Info: 30 |
| 78 | Lincoln | 3,759 | $80,818 | $307,800 | Info: 30 |
| 79 | Nampa | 106,289 | $72,122 | $332,500 | Info: 29 |
| 80 | Salmon | 3,196 | $40,875 | $198,400 | Info: 29 |
| 81 | Wilder | 1,690 | $55,938 | $215,600 | Info: 29 |
| 82 | Lapwai | 1,041 | $60,197 | $114,000 | Info: 29 |
| 83 | Kootenai | 1,076 | $69,457 | $306,200 | Info: 29 |
| 84 | Moyie Springs | 1,420 | $61,783 | $326,200 | Info: 29 |
| 85 | Fruitland | 6,405 | $62,703 | $286,300 | Info: 29 |
| 86 | Plummer | 1,055 | $52,188 | $163,800 | Info: 29 |
| 87 | Coeur d'Alene | 55,558 | $70,845 | $451,600 | Info: 29 |
| 88 | Victor | 3,024 | $73,664 | $591,500 | Info: 29 |
| 89 | Caldwell | 63,465 | $66,663 | $322,100 | Info: 28 |
| 90 | Sugar City | 2,011 | $71,944 | $308,000 | Info: 28 |
| 91 | Post Falls | 41,716 | $73,313 | $425,100 | Info: 28 |
| 92 | Moscow | 25,868 | $56,497 | $352,000 | Info: 27 |
| 93 | Heyburn | 3,678 | $70,078 | $205,300 | Info: 27 |
| 94 | Ammon | 18,496 | $84,154 | $336,500 | Info: 27 |
| 95 | Groveland | 1,204 | $71,268 | $362,800 | Info: 24 |
| 96 | Driggs | 2,655 | $82,434 | $457,800 | Info: 24 |
| 97 | McCall | 3,847 | $60,197 | $564,500 | Info: 23 |
| 98 | Ponderay | 1,456 | $50,119 | $391,700 | Info: 21 |
| 99 | Mountain Home AFB | 3,198 | $72,411 | — | Info: 19 |
| 100 | Rexburg | 39,589 | $50,359 | $384,000 | Info: 16 |
Idaho by the numbers
Idaho's largest profiled market is Boise City at 235,701 residents, while the median Idaho city on LocalVein has a population of 3,091. About 86% of the Idaho cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across Idaho's profiled cities sits at $64K, with Hidden Springs topping the ranking at $159K and Kamiah anchoring the other end at $35K — roughly a 4× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Idaho lists.
Across the 100 Idaho cities in this table, the median Market Opportunity Score is 33 out of 100, and Malad City currently leads at 45. About 0% of Idaho's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Idaho typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.
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