Idaho cities ranked by market opportunity
LocalVein profiles 100 Idaho cities, covering 1,327,745 residents across the state. The median Market Opportunity Score across Idaho sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Idaho cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Malad City city | 2,441 | $75,500 | $210,300 | Warning: 45 |
| 2 | Moreland CDP | 1,386 | $60,048 | $260,100 | Warning: 43 |
| 3 | Dalton Gardens city | 2,526 | $84,375 | $673,800 | Warning: 42 |
| 4 | Genesee city | 1,312 | $78,125 | $298,800 | Warning: 41 |
| 5 | Osburn city | 1,728 | $44,583 | $182,800 | Warning: 41 |
| 6 | Grace city | 1,345 | $69,286 | $180,300 | Info: 40 |
| 7 | Carey city | 1,197 | $50,938 | $209,200 | Info: 40 |
| 8 | Glenns Ferry city | 1,443 | $51,625 | $189,400 | Info: 39 |
| 9 | Montpelier city | 2,681 | $52,212 | $185,600 | Info: 39 |
| 10 | Pinehurst city | 2,014 | $66,447 | $267,100 | Info: 39 |
| 11 | Ucon city | 1,537 | $83,864 | $311,700 | Info: 39 |
| 12 | Riverside CDP | 1,126 | $103,125 | $241,500 | Info: 39 |
| 13 | Buhl city | 4,624 | $46,217 | $192,600 | Info: 39 |
| 14 | Aberdeen city | 2,418 | $67,813 | $144,700 | Info: 38 |
| 15 | Preston city | 5,800 | $55,625 | $280,500 | Info: 37 |
| 16 | Tyhee CDP | 1,475 | $89,500 | $417,800 | Info: 37 |
| 17 | Wallace city | 1,127 | $50,526 | $219,200 | Info: 37 |
| 18 | Ashton city | 1,329 | $66,250 | $222,300 | Info: 37 |
| 19 | Shoshone city | 1,985 | $56,050 | $187,800 | Info: 36 |
| 20 | Lewiston city | 34,471 | $71,047 | $290,900 | Info: 36 |
| 21 | Eagle city | 31,490 | $118,037 | $711,500 | Info: 36 |
| 22 | Blackfoot city | 12,628 | $69,091 | $225,900 | Info: 36 |
| 23 | Cottonwood city | 1,138 | $56,250 | $206,800 | Info: 36 |
| 24 | St. Maries city | 3,032 | $52,468 | $205,400 | Info: 36 |
| 25 | Orofino city | 3,254 | $57,171 | $218,900 | Info: 35 |
| 26 | American Falls city | 4,636 | $58,376 | $172,800 | Info: 35 |
| 27 | Kamiah city | 1,053 | $35,433 | $202,800 | Info: 35 |
| 28 | St. Anthony city | 3,818 | $52,446 | $199,600 | Info: 35 |
| 29 | Greenleaf city | 1,152 | $64,375 | $339,600 | Info: 35 |
| 30 | Priest River city | 2,058 | $57,712 | $271,500 | Info: 35 |
| 31 | Hidden Springs CDP | 3,490 | $159,439 | $683,800 | Info: 34 |
| 32 | Bellevue city | 2,571 | $72,242 | $482,600 | Info: 34 |
| 33 | Soda Springs city | 3,150 | $47,480 | $204,800 | Info: 34 |
| 34 | Kimberly city | 4,883 | $76,587 | $289,500 | Info: 34 |
| 35 | Rupert city | 6,157 | $54,444 | $182,500 | Info: 34 |
| 36 | Shelley city | 4,987 | $63,864 | $267,200 | Info: 34 |
| 37 | Kellogg city | 2,232 | $44,352 | $217,200 | Info: 34 |
| 38 | Robie Creek CDP | 1,240 | $117,946 | $524,400 | Info: 34 |
| 39 | Wendell city | 2,940 | $54,850 | $209,600 | Info: 34 |
| 40 | Paul city | 1,615 | $62,830 | $251,200 | Info: 34 |
| 41 | Parma city | 1,836 | $47,798 | $232,400 | Info: 34 |
| 42 | Avimor CDP | 1,289 | $92,458 | $544,200 | Info: 33 |
| 43 | Pocatello city | 57,152 | $57,931 | $240,600 | Info: 33 |
| 44 | Gooding city | 3,731 | $36,889 | $175,800 | Info: 33 |
| 45 | Fort Hall CDP | 2,343 | $40,757 | $196,000 | Info: 33 |
| 46 | Jerome city | 12,689 | $65,343 | $214,900 | Info: 33 |
| 47 | New Plymouth city | 1,863 | $59,875 | $199,200 | Info: 33 |
| 48 | Hansen city | 1,414 | $47,396 | $178,600 | Info: 33 |
| 49 | Rigby city | 5,251 | $78,278 | $267,200 | Info: 33 |
| 50 | Boise City city | 235,701 | $81,308 | $456,000 | Info: 33 |
| 51 | Grangeville city | 3,443 | $59,013 | $262,000 | Info: 33 |
| 52 | Homedale city | 3,006 | $49,764 | $200,000 | Info: 33 |
| 53 | Idaho Falls city | 66,672 | $69,630 | $298,600 | Info: 33 |
| 54 | Hayden city | 16,021 | $77,534 | $445,700 | Info: 33 |
| 55 | Emmett city | 7,948 | $58,523 | $299,000 | Info: 33 |
| 56 | Ketchum city | 3,551 | $87,658 | $756,200 | Info: 33 |
| 57 | Hailey city | 9,439 | $83,084 | $574,500 | Info: 32 |
| 58 | Burley city | 11,721 | $63,315 | $213,700 | Info: 32 |
| 59 | Hagerman city | 1,198 | $59,250 | $189,600 | Info: 32 |
| 60 | Bonners Ferry city | 2,615 | $54,107 | $272,000 | Info: 32 |
| 61 | Filer city | 2,837 | $53,508 | $224,400 | Info: 32 |
| 62 | Weiser city | 5,803 | $45,463 | $196,200 | Info: 32 |
| 63 | Marsing city | 1,245 | $57,973 | $245,000 | Info: 32 |
| 64 | Spirit Lake city | 1,768 | $60,938 | $380,800 | Info: 32 |
| 65 | Payette city | 8,358 | $55,455 | $247,700 | Info: 32 |
| 66 | Twin Falls city | 53,219 | $60,760 | $279,400 | Info: 32 |
| 67 | Iona city | 2,882 | $83,750 | $364,400 | Info: 31 |
| 68 | Kuna city | 25,960 | $93,545 | $403,700 | Info: 31 |
| 69 | Middleton city | 10,101 | $83,681 | $348,900 | Info: 31 |
| 70 | Sun Valley city | 1,383 | $82,045 | $845,600 | Info: 31 |
| 71 | Meridian city | 124,865 | $98,686 | $485,000 | Info: 30 |
| 72 | Chubbuck city | 15,900 | $78,646 | $313,700 | Info: 30 |
| 73 | Mountain Home city | 16,265 | $58,486 | $270,700 | Info: 30 |
| 74 | Sandpoint city | 9,244 | $67,769 | $449,500 | Info: 30 |
| 75 | Rathdrum city | 10,133 | $86,431 | $381,800 | Info: 30 |
| 76 | Star city | 13,231 | $91,318 | $498,900 | Info: 30 |
| 77 | Garden City city | 12,483 | $66,859 | $411,400 | Info: 30 |
| 78 | Lincoln CDP | 3,759 | $80,818 | $307,800 | Info: 30 |
| 79 | Nampa city | 106,289 | $72,122 | $332,500 | Info: 29 |
| 80 | Salmon city | 3,196 | $40,875 | $198,400 | Info: 29 |
| 81 | Wilder city | 1,690 | $55,938 | $215,600 | Info: 29 |
| 82 | Lapwai city | 1,041 | $60,197 | $114,000 | Info: 29 |
| 83 | Kootenai city | 1,076 | $69,457 | $306,200 | Info: 29 |
| 84 | Moyie Springs city | 1,420 | $61,783 | $326,200 | Info: 29 |
| 85 | Fruitland city | 6,405 | $62,703 | $286,300 | Info: 29 |
| 86 | Plummer city | 1,055 | $52,188 | $163,800 | Info: 29 |
| 87 | Coeur d'Alene city | 55,558 | $70,845 | $451,600 | Info: 29 |
| 88 | Victor city | 3,024 | $73,664 | $591,500 | Info: 29 |
| 89 | Caldwell city | 63,465 | $66,663 | $322,100 | Info: 28 |
| 90 | Sugar City city | 2,011 | $71,944 | $308,000 | Info: 28 |
| 91 | Post Falls city | 41,716 | $73,313 | $425,100 | Info: 28 |
| 92 | Moscow city | 25,868 | $56,497 | $352,000 | Info: 27 |
| 93 | Heyburn city | 3,678 | $70,078 | $205,300 | Info: 27 |
| 94 | Ammon city | 18,496 | $84,154 | $336,500 | Info: 27 |
| 95 | Groveland CDP | 1,204 | $71,268 | $362,800 | Info: 24 |
| 96 | Driggs city | 2,655 | $82,434 | $457,800 | Info: 24 |
| 97 | McCall city | 3,847 | $60,197 | $564,500 | Info: 23 |
| 98 | Ponderay city | 1,456 | $50,119 | $391,700 | Info: 21 |
| 99 | Mountain Home AFB CDP | 3,198 | $72,411 | — | Info: 19 |
| 100 | Rexburg city | 39,589 | $50,359 | $384,000 | Info: 16 |
Idaho by the numbers
Idaho's largest profiled market is Boise City city at 235,701 residents, while the median Idaho city on LocalVein has a population of 3,091. About 86% of the Idaho cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across Idaho's profiled cities sits at $64K, with Hidden Springs CDP topping the ranking at $159K and Kamiah city anchoring the other end at $35K — roughly a 4× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Idaho lists.
Across the 100 Idaho cities in this table, the median Market Opportunity Score is 33 out of 100, and Malad City city currently leads at 45. About 0% of Idaho's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Idaho typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.
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