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Indiana cities ranked by market opportunity

LocalVein profiles 356 Indiana cities, covering 4,628,472 residents across the state. The median Market Opportunity Score across Indiana sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

356

Total population

4,628,472

Median MOS

Businesses scanned

644

Indiana cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Meridian Hills	1,708	$205,982	$637,800	Warning: 53
2	Putnamville	2,126	$147,527	—	Warning: 46
3	Edgewood	2,101	$85,842	$173,800	Warning: 46
4	Mulberry	1,266	$51,719	$125,500	Warning: 45
5	Ogden Dunes	1,213	$116,042	$455,400	Warning: 45
6	Andrews	1,068	$47,000	$84,600	Warning: 44
7	Ladoga	1,155	$72,188	$123,700	Warning: 44
8	St. Wendel	1,120	$83,182	$267,900	Warning: 43
9	Long Beach	1,201	$128,750	$660,300	Warning: 43
10	Ardmore	1,807	$45,709	$113,300	Warning: 43
11	Darmstadt	1,428	$96,458	$293,200	Warning: 43
12	Hagerstown	1,710	$59,350	$115,600	Warning: 42
13	Lake Dalecarlia	1,421	$115,588	$313,200	Warning: 42
14	Osceola	2,583	$63,063	$178,300	Warning: 42
15	Morgantown	1,328	$50,809	$129,500	Warning: 42
16	Shirley	1,026	$66,429	$103,700	Warning: 42
17	Greendale	4,176	$78,912	$184,300	Warning: 42
18	Wolcott	1,044	$70,938	$112,500	Warning: 41
19	North Liberty	1,838	$61,143	$157,100	Warning: 41
20	Oxford	1,333	$48,500	$113,900	Warning: 41
21	Kentland	1,759	$56,442	$103,200	Warning: 41
22	Pierceton	1,349	$66,597	$110,700	Warning: 41
23	Veedersburg	2,066	$59,125	$100,600	Warning: 41
24	Fowler	2,286	$51,654	$110,300	Warning: 41
25	Mexico	1,122	$82,695	$106,800	Warning: 41
26	Lakes of the Four Seasons	7,338	$116,778	$300,500	Warning: 40
27	Peru	10,835	$46,180	$84,000	Warning: 40
28	Akron	1,061	$59,479	$136,900	Warning: 40
29	Wakarusa	2,519	$76,008	$202,400	Warning: 40
30	Milford	1,955	$52,014	$135,300	Warning: 40
31	Melody Hill	3,435	$90,561	$192,000	Warning: 40
32	Hudson Lake	1,245	$95,116	$163,500	Warning: 40
33	Munster	23,733	$105,764	$312,000	Info: 40
34	Trail Creek	1,983	$65,929	$177,600	Info: 40
35	Wanatah	1,248	$60,938	$191,200	Info: 40
36	Milan	1,775	$54,688	$136,400	Info: 40
37	New Paris	1,630	$71,750	$173,100	Info: 40
38	Remington	1,581	$67,870	$138,700	Info: 40
39	Shorewood Forest	3,030	$151,382	$449,400	Info: 40
40	Bicknell	2,879	$51,099	$59,700	Info: 40
41	South Whitley	1,412	$59,191	$130,300	Info: 39
42	Foxcliff Estates	1,693	$151,406	$468,300	Info: 39
43	Lake Holiday	1,072	$87,031	$242,200	Info: 39
44	Knightstown	2,154	$44,655	$121,500	Info: 39
45	Morocco	1,169	$60,000	$113,500	Info: 39
46	Clermont	1,740	$81,979	$192,400	Info: 39
47	Worthington	1,634	$41,534	$67,600	Info: 39
48	Whiting	4,554	$65,433	$204,800	Info: 39
49	Yorktown	11,617	$81,765	$182,000	Info: 39
50	Warren	1,205	$64,773	$107,100	Info: 39
51	Thorntown	1,155	$69,875	$173,400	Info: 38
52	Logansport	17,766	$46,363	$84,600	Info: 38
53	Jonesboro	1,571	$44,637	$74,900	Info: 38
54	Fairmount	2,575	$45,163	$96,700	Info: 38
55	Tipton	5,255	$64,709	$148,800	Info: 38
56	Granger	30,279	$117,348	$302,500	Info: 38
57	Dunlap	6,602	$86,641	$208,400	Info: 38
58	Prince's Lakes	1,257	$93,125	$228,800	Info: 38
59	Highland	23,749	$76,219	$219,500	Info: 38
60	Aurora	3,704	$46,733	$123,600	Info: 38
61	Spencer	2,308	$47,994	$146,300	Info: 38
62	Monon	1,764	$52,569	$84,600	Info: 38
63	Underwood	1,140	$61,818	$181,300	Info: 38
64	Cambridge City	1,623	$46,500	$97,400	Info: 38
65	Southport	2,036	$69,148	$186,500	Info: 38
66	Sweetser	1,115	$77,578	$136,300	Info: 38
67	Petersburg	2,141	$48,924	$94,700	Info: 38
68	North Manchester	4,904	$63,438	$135,500	Info: 38
69	St. Paul	1,019	$71,750	$100,800	Info: 38
70	Bourbon	1,816	$71,375	$156,800	Info: 38
71	Flora	2,100	$61,458	$136,700	Info: 38
72	Wabash	10,378	$54,199	$115,000	Info: 37
73	Jamestown	1,225	$70,083	$180,400	Info: 37
74	Galveston	1,326	$56,969	$121,200	Info: 37
75	Summitville	1,233	$57,000	$89,000	Info: 37
76	Montgomery	1,184	$93,750	$226,000	Info: 37
77	Clay City	1,186	$68,036	$86,700	Info: 37
78	Butler	2,632	$50,179	$100,700	Info: 37
79	Liberty	1,958	$46,801	$122,000	Info: 37
80	Clinton	4,814	$43,374	$96,800	Info: 37
81	Redkey	1,451	$40,667	$78,300	Info: 37
82	Waverly	1,006	$72,426	$254,100	Info: 37
83	New Whiteland	5,641	$89,196	$185,000	Info: 37
84	Hammond	77,098	$53,950	$141,700	Info: 37
85	Gas City	6,097	$57,106	$122,800	Info: 37
86	Huntington	17,026	$51,220	$104,300	Info: 37
87	Chesterfield	2,733	$58,125	$102,300	Info: 37
88	Walkerton	2,052	$62,521	$132,300	Info: 37
89	Dunkirk	1,760	$46,250	$65,000	Info: 37
90	Rensselaer	5,369	$61,648	$149,100	Info: 37
91	Bedford	13,824	$50,253	$136,900	Info: 37
92	Cicero	5,441	$75,278	$251,000	Info: 37
93	Portland	6,341	$45,431	$90,600	Info: 37
94	Kouts	2,261	$75,854	$223,700	Info: 37
95	Argos	1,822	$60,214	$128,100	Info: 37
96	Griffith	16,228	$76,009	$200,400	Info: 36
97	Covington	3,112	$54,962	$162,100	Info: 36
98	Rome City	1,271	$72,054	$231,300	Info: 36
99	Rockville	2,551	$48,125	$97,800	Info: 36
100	La Porte	22,125	$59,862	$143,800	Info: 36
101	Leo-Cedarville	3,670	$107,466	$284,900	Info: 36
102	Galena	1,618	$112,411	$269,000	Info: 36
103	Rising Sun	2,570	$54,821	$141,500	Info: 36
104	Markle	1,154	$54,000	$131,500	Info: 36
105	Frankton	1,789	$64,500	$120,200	Info: 36
106	North Judson	2,094	$59,630	$128,700	Info: 36
107	Eaton	1,656	$49,076	$85,600	Info: 36
108	Chandler	3,935	$63,681	$128,200	Info: 36
109	Ferdinand	2,346	$74,943	$172,700	Info: 36
110	West Terre Haute	2,073	$49,770	$72,300	Info: 36
111	Garrett	6,540	$65,611	$142,800	Info: 36
112	Poseyville	1,131	$70,455	$131,500	Info: 36
113	Highland	5,188	$95,696	$216,800	Info: 36
114	Oakland City	2,635	$48,750	$102,000	Info: 36
115	Zionsville	31,442	$159,126	$543,800	Info: 36
116	Hidden Valley	5,625	$106,071	$267,200	Info: 36
117	Elwood	8,320	$54,084	$92,800	Info: 36
118	Harlan	1,333	$73,214	$166,800	Info: 36
119	Albany	2,984	$56,356	$103,600	Info: 36
120	Salem	6,484	$51,786	$136,800	Info: 36
121	North Terre Haute	4,396	$54,246	$136,300	Info: 36
122	Lake Station	13,109	$56,306	$124,800	Info: 36
123	Union City	3,477	$37,202	$80,100	Info: 36
124	Crothersville	1,701	$52,039	$112,800	Info: 36
125	Ross	6,740	$53,824	$114,600	Info: 36
126	Middletown	2,163	$55,833	$98,500	Info: 36
127	St. John	21,639	$127,449	$370,800	Info: 35
128	Odon	1,458	$44,632	$137,400	Info: 35
129	Frankfort	15,536	$53,522	$122,800	Info: 35
130	Rushville	6,186	$57,269	$120,000	Info: 35
131	South Haven	7,177	$78,530	$163,500	Info: 35
132	French Lick	1,790	$54,412	$79,600	Info: 35
133	Westport	1,666	$52,083	$136,500	Info: 35
134	Russiaville	1,374	$86,321	$175,300	Info: 35
135	Waterloo	2,180	$61,375	$108,600	Info: 35
136	Dyer	16,400	$101,183	$288,700	Info: 35
137	Brownstown	3,020	$62,222	$138,100	Info: 35
138	Hope	1,988	$68,015	$127,200	Info: 35
139	Hartford City	5,685	$36,868	$77,800	Info: 35
140	Connersville	13,241	$45,679	$96,300	Info: 35
141	Fort Branch	3,412	$62,500	$181,900	Info: 35
142	Brookston	1,703	$62,375	$132,700	Info: 35
143	Salt Creek Commons	1,973	$84,648	$181,100	Info: 35
144	Shadeland	2,257	$88,125	$261,300	Info: 35
145	Arcadia	1,696	$66,852	$164,400	Info: 35
146	Lapel	2,568	$77,563	$201,900	Info: 35
147	Daleville	1,503	$52,202	$101,700	Info: 35
148	Brazil	8,064	$49,331	$105,900	Info: 35
149	Decatur	9,769	$58,867	$132,900	Info: 35
150	Grabill	1,248	$62,788	$152,400	Info: 35
151	New Castle	17,356	$48,977	$95,100	Info: 35
152	Crawfordsville	16,408	$49,327	$134,100	Info: 35
153	Huntingburg	6,504	$52,327	$126,500	Info: 35
154	Winchester	4,912	$60,833	$97,000	Info: 35
155	South Bend	102,866	$52,512	$124,500	Info: 35
156	New Haven	15,339	$67,121	$151,200	Info: 35
157	Martinsville	11,913	$56,186	$140,400	Info: 34
158	Monroeville	1,145	$54,222	$109,600	Info: 34
159	Woodburn	1,292	$60,511	$122,900	Info: 34
160	Lynnville	1,011	$64,583	$123,900	Info: 34
161	Farmersburg	1,083	$51,667	$73,200	Info: 34
162	Otterbein	1,414	$63,676	$137,400	Info: 34
163	Mooresville	9,608	$70,228	$194,300	Info: 34
164	Batesville	6,842	$66,806	$215,900	Info: 34
165	Upland	3,935	$74,663	$170,800	Info: 34
166	Newburgh	3,370	$72,431	$216,300	Info: 34
167	Hobart	29,646	$71,680	$203,400	Info: 34
168	Albion	2,680	$67,687	$138,200	Info: 34
169	Greentown	2,005	$57,917	$116,500	Info: 34
170	Whiteland	4,369	$88,411	$189,200	Info: 34
171	Syracuse	3,232	$63,894	$173,800	Info: 34
172	East Chicago	26,158	$41,071	$92,400	Info: 34
173	Dillsboro	1,809	$46,591	$137,700	Info: 34
174	Sellersburg	10,215	$69,851	$213,300	Info: 34
175	Parker City	1,236	$56,875	$91,700	Info: 34
176	Culver	1,346	$44,250	$238,500	Info: 34
177	Churubusco	1,894	$59,621	$137,600	Info: 34
178	Schererville	29,627	$86,020	$294,600	Info: 34
179	Battle Ground	1,989	$104,583	$268,300	Info: 34
180	Sheridan	3,355	$65,104	$177,200	Info: 34
181	Chesterton	14,326	$88,536	$280,400	Info: 34
182	Crown Point	34,042	$95,757	$272,800	Info: 34
183	Lowell	10,911	$83,125	$236,900	Info: 34
184	New Chicago	2,348	$54,700	$118,900	Info: 34
185	Tell City	7,490	$50,702	$121,200	Info: 34
186	Bloomfield	2,440	$51,144	$108,700	Info: 33
187	Bright	5,735	$111,140	$246,600	Info: 33
188	Seelyville	1,052	$52,031	$139,100	Info: 33
189	Kingsford Heights	1,313	$55,938	$103,100	Info: 33
190	Hebron	3,712	$72,282	$172,400	Info: 33
191	Madison	12,277	$57,050	$186,600	Info: 33
192	Boonville	6,681	$62,500	$143,100	Info: 33
193	Cumberland	6,154	$84,167	$241,200	Info: 33
194	Pittsboro	3,988	$125,133	$289,700	Info: 33
195	Aberdeen	1,761	$97,344	$344,500	Info: 33
196	Lebanon	17,575	$63,773	$179,200	Info: 33
197	Roselawn	3,231	$80,061	$185,200	Info: 33
198	Tri-Lakes	1,070	$113,214	$293,900	Info: 33
199	Williamsport	1,921	$56,875	$132,500	Info: 33
200	Osgood	1,583	$50,799	$116,200	Info: 33
201	Richmond	35,551	$46,395	$107,600	Info: 33
202	Santa Claus	2,822	$101,875	$247,400	Info: 33
203	Heritage Lake	2,913	$81,495	$237,300	Info: 33
204	Monticello	5,504	$50,138	$122,200	Info: 33
205	Lake Santee	1,051	$135,804	$226,500	Info: 33
206	Delphi	2,913	$43,548	$120,400	Info: 33
207	Loogootee	2,846	$46,625	$133,900	Info: 33
208	Middlebury	3,681	$81,094	$230,300	Info: 33
209	Linton	5,153	$41,968	$86,800	Info: 33
210	Bremen	4,660	$54,375	$195,500	Info: 33
211	Attica	3,221	$66,081	$116,300	Info: 33
212	Bluffton	10,539	$57,929	$136,800	Info: 33
213	Oolitic	1,461	$61,696	$141,700	Info: 33
214	Portage	37,951	$72,833	$210,800	Info: 33
215	Auburn	13,464	$62,339	$172,800	Info: 33
216	Corydon	3,165	$57,002	$162,300	Info: 33
217	Berne	3,906	$59,413	$145,600	Info: 33
218	Sullivan	4,250	$44,313	$97,000	Info: 33
219	Kokomo	59,375	$54,195	$126,500	Info: 33
220	Ellettsville	6,653	$82,238	$224,400	Info: 33
221	Fairview Park	1,426	$58,929	$109,300	Info: 33
222	Dayton	1,049	$74,417	$169,500	Info: 33
223	Fort Wayne	266,235	$60,293	$169,700	Info: 33
224	Marion	27,384	$43,349	$83,200	Info: 33
225	Floyds Knobs	4,557	$143,088	$336,300	Info: 33
226	Cayuga	1,135	$52,393	$81,000	Info: 33
227	New Albany	37,589	$54,152	$169,600	Info: 33
228	Mount Vernon	6,431	$61,527	$164,200	Info: 33
229	Evansville	116,441	$52,251	$129,100	Info: 32
230	Michigan City	31,894	$52,979	$129,000	Info: 32
231	Geneva	1,267	$52,813	$127,400	Info: 32
232	Winfield	7,501	$128,980	$401,200	Info: 32
233	Terre Haute	58,491	$41,960	$109,500	Info: 32
234	New Carlisle	2,110	$65,625	$180,100	Info: 32
235	Haubstadt	1,754	$72,104	$220,000	Info: 32
236	Indianapolis	882,043	$62,995	$207,000	Info: 32
237	Dale	1,569	$58,508	$119,200	Info: 32
238	Centerville	2,748	$50,724	$133,200	Info: 32
239	Porter	5,208	$74,155	$259,700	Info: 32
240	Rossville	1,601	$68,657	$177,200	Info: 32
241	Owensville	1,232	$57,438	$114,800	Info: 32
242	Winamac	2,445	$43,571	$112,000	Info: 32
243	Merrillville	36,343	$64,791	$194,000	Info: 32
244	Koontz Lake	1,217	$78,081	$124,500	Info: 32
245	Jasonville	2,269	$36,607	$66,400	Info: 32
246	Fortville	5,092	$82,763	$240,300	Info: 32
247	Beech Grove	15,082	$49,452	$169,500	Info: 32
248	Carmel	100,501	$134,602	$455,500	Info: 32
249	Washington	12,192	$50,000	$130,700	Info: 32
250	Alexandria	5,145	$60,616	$92,700	Info: 32
251	Clarksville	22,121	$58,518	$172,700	Info: 32
252	Hanover	3,584	$58,194	$126,300	Info: 32
253	Anderson	54,930	$47,221	$104,300	Info: 32
254	Knox	3,843	$45,647	$125,300	Info: 32
255	Speedway	13,622	$57,158	$209,400	Info: 32
256	Jeffersonville	50,176	$70,157	$208,500	Info: 32
257	Barbee	1,298	$65,625	$202,100	Info: 32
258	Lagrange	2,770	$51,786	$124,000	Info: 32
259	Rochester	6,244	$60,304	$135,900	Info: 32
260	Greensburg	11,585	$63,235	$181,000	Info: 31
261	Simonton Lake	4,113	$74,233	$230,600	Info: 31
262	Charlestown	8,118	$77,548	$191,200	Info: 31
263	Cannelton	1,506	$35,900	$85,600	Info: 31
264	Edinburgh	4,191	$56,406	$145,400	Info: 31
265	Montpelier	1,444	$42,833	$77,100	Info: 31
266	Bristol	1,903	$81,656	$202,900	Info: 31
267	Farmland	1,345	$41,516	$92,900	Info: 31
268	Kendallville	10,094	$60,909	$130,600	Info: 31
269	North Vernon	7,214	$48,235	$107,900	Info: 31
270	Fremont	2,177	$61,953	$144,900	Info: 31
271	Vincennes	16,676	$50,238	$98,700	Info: 31
272	Paoli	3,274	$45,926	$134,300	Info: 31
273	English	1,025	$34,250	$86,300	Info: 31
274	Ashley	1,174	$56,667	$117,600	Info: 31
275	Roanoke	1,819	$72,880	$168,600	Info: 31
276	Shelbyville	19,866	$58,532	$151,100	Info: 31
277	Cedar Lake	14,686	$79,177	$259,900	Info: 30
278	Lawrenceburg	5,155	$52,778	$191,400	Info: 30
279	New Palestine	3,027	$93,170	$320,300	Info: 30
280	Brookville	2,640	$58,750	$172,100	Info: 30
281	Muncie	64,739	$43,395	$92,000	Info: 30
282	Wolcottville	1,126	$54,583	$98,300	Info: 30
283	McCordsville	9,700	$113,495	$327,900	Info: 30
284	Valparaiso	34,377	$67,664	$250,500	Info: 30
285	Smithville-Sanders	3,228	$72,331	$256,900	Info: 30
286	St. Leon	1,012	$86,932	$273,900	Info: 30
287	Danville	11,049	$93,080	$269,400	Info: 30
288	Ossian	3,342	$67,641	$184,000	Info: 30
289	Utica	1,017	$75,268	$210,900	Info: 30
290	Brooklyn	2,410	$60,742	$117,800	Info: 30
291	DeMotte	4,219	$67,244	$205,200	Info: 30
292	Topeka	1,037	$62,857	$138,900	Info: 30
293	Columbus	51,104	$76,856	$231,000	Info: 30
294	Fishers	100,918	$128,141	$370,200	Info: 30
295	Pendleton	5,115	$87,971	$236,200	Info: 30
296	Princeton	8,347	$57,234	$117,100	Info: 30
297	Huntertown	10,984	$104,808	$255,800	Info: 30
298	Austin	3,588	$30,473	$88,000	Info: 30
299	Winona Lake	5,073	$97,813	$242,400	Info: 29
300	Monrovia	2,090	$91,375	$216,500	Info: 29
301	Elkhart	53,726	$47,885	$126,900	Info: 29
302	Hamilton	1,849	$66,884	$265,600	Info: 29
303	Nashville	1,420	$48,750	$246,700	Info: 29
304	Orleans	2,191	$64,504	$109,900	Info: 29
305	Versailles	1,882	$50,179	$165,600	Info: 29
306	Gary	68,604	$37,380	$85,300	Info: 29
307	Plymouth	10,506	$53,115	$122,200	Info: 29
308	Seymour	21,536	$63,388	$153,300	Info: 29
309	Lafayette	70,650	$52,946	$157,600	Info: 29
310	Mitchell	3,941	$45,580	$101,900	Info: 29
311	Jasper	16,421	$65,283	$203,300	Info: 29
312	Rockport	2,088	$43,333	$105,000	Info: 29
313	Westfield	51,109	$119,598	$391,900	Info: 29
314	Georgetown	3,789	$110,537	$262,600	Info: 29
315	Sunman	1,283	$72,279	$188,700	Info: 29
316	Avilla	2,637	$73,250	$174,500	Info: 29
317	Trafalgar	1,433	$83,214	$216,400	Info: 29
318	Goshen	34,374	$55,436	$175,200	Info: 29
319	New Pekin	1,377	$50,500	$116,000	Info: 28
320	Jimmerson Lake	1,076	$98,060	$317,100	Info: 28
321	Henryville	1,804	$77,440	$190,200	Info: 28
322	Bargersville	10,163	$104,160	$405,100	Info: 28
323	Vevay	2,087	$47,014	$122,100	Info: 28
324	Columbia City	9,975	$65,000	$184,300	Info: 28
325	Warren Park	1,411	$39,865	$194,400	Info: 28
326	Brownsburg	30,310	$105,435	$282,800	Info: 28
327	Nappanee	7,040	$66,944	$209,000	Info: 28
328	Greenville	1,602	$128,348	$294,900	Info: 28
329	Cordry Sweetwater Lakes	1,200	$100,167	$284,200	Info: 28
330	Ligonier	4,263	$56,286	$101,100	Info: 28
331	Noblesville	71,940	$102,319	$321,800	Info: 28
332	Lawrence	49,284	$73,455	$220,400	Info: 27
333	Gosport	1,113	$51,250	$104,800	Info: 27
334	Westville	5,291	$59,732	$152,000	Info: 27
335	Angola	9,383	$59,355	$186,900	Info: 27
336	Mishawaka	50,907	$53,120	$140,600	Info: 27
337	Avon	22,683	$97,589	$300,600	Info: 27
338	Bass Lake	1,067	$71,714	$233,900	Info: 27
339	Ingalls	2,453	$72,330	$161,000	Info: 27
340	Cloverdale	2,219	$47,016	$117,300	Info: 27
341	Greencastle	9,863	$54,217	$154,000	Info: 27
342	Franklin	25,999	$77,305	$212,500	Info: 27
343	Greenfield	24,308	$74,949	$205,800	Info: 26
344	Country Squire Lakes	3,211	$56,806	$28,600	Info: 26
345	Palmyra	1,271	$49,821	$143,500	Info: 26
346	Plainfield	35,783	$85,074	$263,900	Info: 26
347	Greenwood	64,237	$78,765	$248,700	Info: 26
348	Scottsburg	7,338	$38,027	$123,900	Info: 26
349	Warsaw	16,592	$57,170	$175,300	Info: 26
350	Shelburn	1,325	$41,176	$72,000	Info: 26
351	Whitestown	11,276	$118,884	$343,900	Info: 24
352	Notre Dame	6,754	$19,082	—	Info: 24
353	Bloomington	78,791	$48,918	$289,700	Info: 23
354	Grissom AFB	2,882	$52,829	$84,700	Info: 23
355	Burns Harbor	2,198	$98,333	$236,700	Info: 22
356	West Lafayette	44,802	$33,497	$318,100	Info: 21

Indiana by the numbers

Indiana's largest profiled market is Indianapolis at 882,043 residents, while the median Indiana city on LocalVein has a population of 3,002. About 89% of the Indiana cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Indiana's profiled cities sits at $62K, with Meridian Hills topping the ranking at $206K and Notre Dame anchoring the other end at $19K — roughly a 11× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 356 Indiana cities in this table, the median Market Opportunity Score is 34 out of 100, and Meridian Hills currently leads at 53. About 0% of Indiana's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

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