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Maine cities ranked by market opportunity

LocalVein profiles 107 Maine cities, covering 638,578 residents across the state. The median Market Opportunity Score across Maine sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

107

Total population

638,578

Median MOS

Businesses scanned

Maine cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Cornish CDP	1,080	$68,561	—	53
2	Kittery Point CDP	1,008	$138,185	$454,900	52
3	Kennebunkport CDP	1,450	$118,922	$805,200	46
4	Livermore Falls CDP	1,250	$34,091	—	46
5	Falmouth Foreside CDP	2,148	$152,870	$674,200	45
6	Thomaston CDP	2,021	$48,563	$258,700	44
7	North Berwick CDP	1,811	$54,612	$296,300	44
8	Bath city	8,801	$65,565	$285,400	44
9	Falmouth CDP	1,447	$89,625	$737,300	42
10	Hallowell city	2,570	$58,811	$266,700	42
11	Gardiner city	6,047	$58,152	$198,100	41
12	Cumberland Center CDP	2,811	$145,208	$480,700	41
13	Kittery CDP	5,284	$71,574	$421,400	40
14	Portland city	68,505	$76,174	$452,600	40
15	Dixfield CDP	1,770	$56,250	$147,900	40
16	Fort Fairfield CDP	1,632	$46,654	$145,800	40
17	Yarmouth CDP	6,293	$92,311	$506,300	40
18	South Eliot CDP	4,021	$96,705	$437,800	39
19	Richmond CDP	1,946	$72,036	$221,600	39
20	Lisbon Falls CDP	4,185	$71,513	$237,800	39
21	Fairfield CDP	2,432	$50,718	$140,200	39
22	Pittsfield CDP	3,078	$57,292	$151,100	39
23	Millinocket CDP	4,111	$42,936	$86,500	39
24	Steep Falls CDP	1,720	$68,125	$241,000	39
25	West Kennebunk CDP	1,367	$101,761	$514,700	38
26	Auburn city	24,294	$66,552	$254,600	38
27	Bridgton CDP	1,666	$58,992	$239,200	38
28	Eastport city	1,230	$46,205	$148,200	38
29	Howland CDP	1,208	$48,021	$101,900	38
30	South Portland city	26,780	$84,563	$405,800	38
31	Rockland city	6,991	$55,276	$234,400	38
32	Clinton CDP	1,043	$74,706	$146,800	37
33	South Windham CDP	1,047	$128,108	$325,700	37
34	Caribou city	7,427	$54,271	$120,300	37
35	South Berwick CDP	3,441	$77,493	$340,800	37
36	Berwick CDP	2,085	$64,864	$309,600	37
37	Woodland CDP	1,059	$46,346	$77,900	37
38	Winterport CDP	1,043	$72,708	$237,900	37
39	Calais city	3,087	$48,654	$111,800	37
40	Randolph CDP	1,479	$52,917	$157,000	36
41	Wilton CDP	1,822	$55,721	$163,500	36
42	York Harbor CDP	3,853	$91,675	$561,700	36
43	Biddeford city	22,463	$69,794	$349,300	36
44	North Windham CDP	5,633	$86,972	$309,900	36
45	Houlton CDP	4,958	$52,227	$121,700	36
46	Milo CDP	1,445	$52,660	$88,000	36
47	Rumford CDP	4,017	$32,240	$115,300	36
48	Mexico CDP	2,026	$46,625	$99,600	36
49	Dexter CDP	1,840	$51,667	$153,200	35
50	Gorham CDP	7,365	$125,058	$459,000	35
51	Bar Harbor CDP	2,311	$72,750	$479,600	35
52	Brewer city	9,654	$51,490	$218,100	35
53	Brunswick CDP	16,928	$68,190	$333,500	35
54	Hampden CDP	4,937	$101,417	$270,100	35
55	Winthrop CDP	2,666	$54,612	$240,700	35
56	Topsham CDP	6,962	$80,545	$341,800	35
57	East Millinocket CDP	1,545	$44,306	$73,900	35
58	Norway CDP	3,145	$41,370	$121,200	35
59	Winslow CDP	5,701	$56,506	$200,100	35
60	Sanford city	22,095	$70,570	$257,200	34
61	Lewiston city	37,886	$56,558	$214,200	34
62	Westbrook city	20,484	$85,868	$341,800	34
63	Limestone CDP	1,120	$39,667	$91,500	34
64	Fryeburg CDP	1,665	$61,944	$268,100	34
65	Kennebunk CDP	6,008	$93,167	$429,600	34
66	Camden CDP	3,665	$80,897	$473,800	34
67	Damariscotta CDP	1,172	$63,696	$387,200	34
68	Saco city	20,636	$84,328	$370,300	34
69	Waldoboro CDP	1,487	$66,290	$277,200	34
70	Belfast city	6,985	$61,322	$307,700	34
71	Skowhegan CDP	6,638	$46,625	$138,600	34
72	Bucksport CDP	3,140	$58,644	$193,800	34
73	Milford CDP	2,312	$63,864	$177,400	33
74	Bangor city	31,663	$58,096	$206,300	33
75	Oxford CDP	1,135	$73,088	$175,600	33
76	Veazie CDP	1,866	$78,182	$294,600	33
77	Dover-Foxcroft CDP	2,758	$51,919	$137,500	33
78	Augusta city	18,999	$48,756	$188,900	33
79	Farmingdale CDP	2,163	$50,263	$213,700	33
80	Searsport CDP	1,264	$62,159	$292,100	33
81	Norridgewock CDP	1,155	—	$173,000	33
82	Oak Hill CDP	5,365	$92,967	$404,600	32
83	Old Town city	7,439	$49,329	$183,200	32
84	Lisbon CDP	3,453	$72,066	$217,200	32
85	Oakland CDP	2,714	$44,846	$142,800	32
86	South Paris CDP	2,570	$56,823	$186,300	32
87	Mechanic Falls CDP	2,300	$50,169	$197,700	32
88	Madawaska CDP	2,960	$42,708	$157,400	32
89	Cape Neddick CDP	2,578	$98,113	$636,100	32
90	Waterville city	16,704	$47,489	$173,700	32
91	Van Buren CDP	1,614	$35,200	$90,200	32
92	Fort Kent CDP	2,453	$58,750	$137,000	32
93	Wiscasset CDP	1,273	$91,477	$281,700	32
94	Chisholm CDP	1,115	$59,524	$131,000	32
95	Newport CDP	1,469	$42,740	$162,800	31
96	Dunstan CDP	1,916	$97,632	$480,600	31
97	Lake Arrowhead CDP	3,273	$84,221	$226,400	31
98	Machias CDP	1,395	$28,047	$117,800	31
99	Presque Isle city	8,736	$57,396	$142,400	30
100	Lincoln CDP	2,576	$33,750	$120,200	30
101	Old Orchard Beach CDP	9,150	$65,842	$317,800	29
102	Blue Hill CDP	1,066	—	$343,000	29
103	Farmington CDP	4,879	$39,646	$161,800	29
104	Ellsworth city	8,550	$70,990	$214,500	28
105	Madison CDP	2,552	$43,095	$70,800	28
106	Freeport CDP	1,544	$48,352	$344,100	27
107	Orono CDP	10,699	$56,890	$219,200	27

Maine by the numbers

Maine's largest profiled market is Portland city at 68,505 residents, while the median Maine city on LocalVein has a population of 2,578. About 96% of the Maine cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Maine's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across Maine's profiled cities sits at $59K, with Falmouth Foreside CDP topping the ranking at $153K and Machias CDP anchoring the other end at $28K — roughly a 5× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Maine lists.

Across the 107 Maine cities in this table, the median Market Opportunity Score is 35 out of 100, and Cornish CDP currently leads at 53. About 0% of Maine's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Maine typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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