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Missouri cities ranked by market opportunity

LocalVein profiles 375 Missouri cities, covering 4,195,037 residents across the state. The median Market Opportunity Score across Missouri sits at 31 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

375

Total population

4,195,037

Median MOS

Businesses scanned

725

Missouri cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ladue	8,948	$250,001	$1,027,000	Warning: 58
2	Frontenac	3,669	$225,813	$1,004,500	Warning: 55
3	Glendale	6,111	$168,750	$510,100	Warning: 52
4	Warson Woods	2,312	$200,104	$573,600	Warning: 51
5	Clarkson Valley	2,592	$238,333	$821,100	Warning: 48
6	Pasadena Hills	1,104	$85,694	$248,300	Warning: 47
7	Bel-Nor	1,472	$106,875	$204,100	Warning: 47
8	Lake Waukomis	1,085	$119,519	$412,100	Warning: 46
9	Des Peres	9,145	$214,167	$591,800	Warning: 46
10	Town and Country	11,605	$237,083	$895,000	Warning: 46
11	Wellston	1,690	$39,474	—	Warning: 45
12	Clayton	17,282	$128,898	$799,200	Warning: 45
13	Webster Groves	23,771	$110,716	$371,400	Warning: 44
14	Crestwood	12,298	$115,512	$291,400	Warning: 44
15	Oakland	1,619	$118,438	$381,900	Warning: 44
16	Olivette	8,539	$105,898	$450,100	Warning: 43
17	Lake Winnebago	1,401	$179,038	$646,200	Warning: 43
18	Weatherby Lake	2,465	$168,125	$486,000	Warning: 43
19	Rock Hill	4,708	$91,477	$256,400	Warning: 42
20	Kirkwood	29,302	$117,439	$421,500	Warning: 42
21	Green Park	2,688	$75,833	$215,100	Warning: 41
22	Affton	20,035	$77,337	$200,300	Warning: 41
23	Sunset Hills	9,113	$133,895	$522,300	Warning: 40
24	Winchester	1,914	$87,344	$209,300	Warning: 40
25	Concord	18,028	$84,389	$279,400	Warning: 40
26	Richmond Heights	9,179	$90,670	$345,400	Info: 40
27	Lemay	16,431	$59,026	$139,100	Info: 40
28	Northwoods	3,654	$40,787	$72,300	Info: 40
29	Leadwood	1,524	$44,167	$64,000	Info: 39
30	Ballwin	30,835	$121,170	$353,400	Info: 39
31	St. George	1,568	$72,974	$149,800	Info: 39
32	Brentwood	8,151	$86,641	$276,100	Info: 39
33	University City	34,655	$76,466	$285,100	Info: 39
34	Cool Valley	1,319	$50,417	$94,700	Info: 38
35	Lake Lotawana	2,378	$162,188	$550,000	Info: 38
36	Overland	15,762	$57,755	$121,500	Info: 38
37	Wildwood	35,168	$157,750	$472,800	Info: 38
38	Charlack	1,775	$53,393	$117,200	Info: 38
39	St. Louis	293,109	$55,279	$185,100	Info: 38
40	Hermann	2,550	$57,578	$175,100	Info: 37
41	Gower	1,677	$80,057	$189,900	Info: 37
42	Chesterfield	49,591	$133,380	$458,000	Info: 37
43	Oakville	35,166	$103,125	$292,500	Info: 37
44	High Ridge	4,209	$75,040	$166,400	Info: 37
45	Taos	1,334	$103,594	$256,000	Info: 37
46	Sugar Creek	3,261	$57,467	$104,800	Info: 37
47	Calverton Park	1,280	$66,194	$103,000	Info: 37
48	Fort Leonard Wood	15,317	$68,629	—	Info: 37
49	Sappington	6,882	$72,213	$284,700	Info: 37
50	Barnhart	6,036	$96,042	$195,700	Info: 37
51	Weldon Spring	5,291	$155,081	$523,300	Info: 36
52	LaBarque Creek	1,292	$121,961	$425,800	Info: 36
53	Fenton	4,087	$97,991	$362,800	Info: 36
54	Bloomsdale	1,123	$98,807	$209,400	Info: 36
55	Velda City	1,231	$43,125	$50,900	Info: 36
56	Tarkio	1,478	$60,250	$86,900	Info: 36
57	Old Jamestown	21,121	$107,250	$230,100	Info: 36
58	Buckner	2,917	$84,572	$177,100	Info: 36
59	Creve Coeur	18,643	$119,454	$566,100	Info: 36
60	Maplewood	8,154	$65,510	$231,500	Info: 36
61	St. John	6,562	$50,429	$96,900	Info: 36
62	Crystal City	4,721	$64,650	$169,500	Info: 36
63	Manchester	18,189	$92,839	$298,400	Info: 35
64	St. Paul	3,292	$154,022	$421,900	Info: 35
65	Weston	1,852	$91,625	$246,000	Info: 35
66	Raytown	29,593	$67,227	$162,000	Info: 35
67	Lexington	4,602	$70,134	$153,300	Info: 35
68	Edina	1,420	$42,125	$79,900	Info: 35
69	Fremont Hills	1,326	$144,250	$444,800	Info: 35
70	Windsor	3,038	$42,004	$96,400	Info: 35
71	Breckenridge Hills	4,413	$44,800	$92,700	Info: 35
72	Arnold	20,884	$75,194	$209,700	Info: 35
73	Woodson Terrace	3,935	$49,650	$100,600	Info: 35
74	Glasgow	1,054	$45,703	$115,400	Info: 35
75	Florissant	51,915	$66,344	$136,200	Info: 35
76	Rock Port	1,207	$45,208	$109,100	Info: 35
77	Auxvasse	1,385	$54,185	$129,300	Info: 35
78	Drexel	1,039	$51,910	$128,600	Info: 34
79	Marceline	2,269	$55,139	$96,000	Info: 34
80	Mehlville	29,089	$65,395	$210,200	Info: 34
81	Plattsburg	2,437	$64,856	$182,500	Info: 34
82	Ellisville	9,908	$105,276	$347,300	Info: 34
83	Greenwood	6,000	$104,638	$263,300	Info: 34
84	Imperial	5,617	$87,949	$221,900	Info: 34
85	Palmyra	3,620	$69,211	$165,000	Info: 34
86	St. Ann	12,865	$52,059	$118,600	Info: 34
87	Shrewsbury	6,328	$84,942	$266,600	Info: 34
88	Paris	1,326	$54,219	$99,500	Info: 34
89	Shelbina	2,108	$52,176	$79,500	Info: 34
90	Goodman	1,081	$42,610	$94,400	Info: 34
91	Hanley Hills	1,727	$50,388	$66,600	Info: 34
92	Villa Ridge	2,994	$67,129	$153,100	Info: 34
93	Wellsville	1,197	$61,635	$74,100	Info: 34
94	Dardenne Prairie	13,137	$155,585	$392,300	Info: 34
95	Oran	1,137	$57,404	$130,200	Info: 34
96	New Haven	3,389	$69,701	$187,600	Info: 34
97	Murphy	8,566	$73,373	$177,500	Info: 34
98	New London	1,118	$47,292	$126,900	Info: 34
99	Crane	1,545	$47,892	$108,300	Info: 34
100	Ash Grove	1,336	$50,078	$120,900	Info: 34
101	Bonne Terre	6,773	$39,767	$120,400	Info: 34
102	Gladstone	27,069	$72,134	$217,900	Info: 34
103	Fayette	2,800	$58,750	$128,700	Info: 34
104	Marthasville	2,587	$114,950	$165,400	Info: 34
105	Mound City	1,103	$60,735	$124,700	Info: 34
106	Summer Set	1,222	$102,760	$226,800	Info: 34
107	California	4,523	$60,506	$123,700	Info: 33
108	Chaffee	3,039	$41,024	$120,900	Info: 33
109	Hannibal	16,825	$54,071	$126,300	Info: 33
110	Country Club Hills	1,017	$48,132	$49,400	Info: 33
111	Brookfield	4,128	$55,543	$86,500	Info: 33
112	Vandalia	3,260	$58,649	$75,600	Info: 33
113	St. Peters	58,200	$89,827	$252,800	Info: 33
114	Excelsior Springs	10,502	$74,056	$174,000	Info: 33
115	St. Joseph	71,542	$55,578	$144,200	Info: 33
116	St. Martins	1,195	$78,125	$225,000	Info: 33
117	Centralia	4,615	$51,868	$165,600	Info: 33
118	Owensville	2,798	$50,428	$133,100	Info: 33
119	Boonville	7,682	$51,321	$173,400	Info: 33
120	Princeton	1,434	$55,066	$69,200	Info: 33
121	Ironton	1,755	$42,415	$109,900	Info: 33
122	Independence	121,944	$59,480	$166,400	Info: 33
123	Washington	14,948	$78,510	$217,500	Info: 33
124	Carterville	1,978	$55,099	$95,400	Info: 33
125	Bellefontaine Neighbors	10,562	$48,354	$92,500	Info: 33
126	Advance	1,549	$51,583	$130,100	Info: 33
127	Kansas City	508,233	$67,449	$227,000	Info: 33
128	Sturgeon	1,143	$66,500	$139,300	Info: 33
129	Mexico	11,487	$48,873	$117,600	Info: 33
130	Black Jack	6,606	$65,920	$187,600	Info: 33
131	Scott City	4,354	$61,581	$134,900	Info: 33
132	Dellwood	4,869	$71,171	$79,800	Info: 33
133	Nevada	7,998	$45,799	$100,600	Info: 32
134	Archie	1,340	$68,125	$166,500	Info: 32
135	Lincoln	1,795	$60,272	$123,000	Info: 32
136	Louisiana	3,231	$46,006	$81,100	Info: 32
137	Parkville	8,022	$170,794	$557,100	Info: 32
138	Sedalia	21,869	$50,668	$136,500	Info: 32
139	Cedar Hill	1,568	$66,076	$180,300	Info: 32
140	Hamilton	1,909	$56,548	$139,200	Info: 32
141	Kissee Mills	1,182	$53,250	$135,500	Info: 32
142	Smithville	10,552	$99,925	$272,500	Info: 32
143	Higginsville	4,775	$76,409	$163,700	Info: 32
144	Salisbury	1,629	$53,144	$90,900	Info: 32
145	Chillicothe	9,129	$51,231	$119,900	Info: 32
146	Wardsville	1,505	$117,500	$309,900	Info: 32
147	Richmond	5,979	$58,906	$135,500	Info: 32
148	Ste. Genevieve	4,996	$43,856	$164,600	Info: 32
149	Pagedale	2,547	$30,908	$77,500	Info: 32
150	Country Club	3,171	$82,614	$206,200	Info: 32
151	Claycomo	1,994	$49,649	$151,300	Info: 32
152	Pierce City	1,472	$45,000	$112,000	Info: 32
153	Cole Camp	1,327	$35,547	$143,500	Info: 32
154	Vinita Park	1,978	$53,355	$99,000	Info: 32
155	Sullivan	6,355	$60,137	$153,100	Info: 32
156	Memphis	1,860	$49,598	$117,200	Info: 32
157	Moline Acres	2,806	$55,069	$76,500	Info: 32
158	Byrnes Mill	3,168	$87,663	$249,500	Info: 32
159	De Soto	6,452	$46,181	$144,000	Info: 32
160	Lone Jack	1,487	$116,328	$307,400	Info: 32
161	Elsberry	2,010	$49,226	$113,300	Info: 32
162	Odessa	5,589	$85,592	$209,600	Info: 32
163	Lawson	2,742	$63,799	$169,500	Info: 32
164	Sarcoxie	1,344	$37,868	$79,500	Info: 32
165	Willow Springs	2,015	$43,125	$108,300	Info: 32
166	Bel-Ridge	2,714	$39,878	$88,900	Info: 32
167	Liberty	30,446	$95,425	$267,900	Info: 32
168	Huntsville	1,806	$52,266	$101,500	Info: 32
169	Bridgeton	11,372	$73,320	$234,100	Info: 31
170	Unionville	1,725	$51,771	$98,300	Info: 31
171	Berkeley	8,149	$40,654	$80,000	Info: 31
172	Castle Point	2,792	$34,679	$57,300	Info: 31
173	Eureka	12,371	$108,947	$352,200	Info: 31
174	Lathrop	2,646	$76,468	$156,500	Info: 31
175	Lynchburg	6,611	$66,687	$259,300	Info: 31
176	Edmundson	1,153	$51,141	$92,200	Info: 31
177	Blue Springs	59,416	$84,075	$241,500	Info: 31
178	Maryland Heights	27,981	$86,485	$215,300	Info: 31
179	Hazelwood	25,214	$55,930	$154,900	Info: 31
180	Bernie	1,772	$45,223	$90,800	Info: 31
181	Canton	2,741	$46,941	$115,100	Info: 31
182	Concordia	2,184	$56,192	$159,300	Info: 31
183	Ferguson	18,350	$46,106	$99,300	Info: 31
184	Albany	1,855	$46,905	$96,700	Info: 31
185	Trenton	5,542	$49,836	$93,000	Info: 31
186	Marshall	13,699	$54,815	$145,900	Info: 31
187	Thayer	2,288	$36,477	$69,300	Info: 31
188	Loma Linda	1,070	$90,294	$257,100	Info: 31
189	Eldon	4,486	$39,202	$116,900	Info: 31
190	La Plata	1,401	$49,107	$96,300	Info: 31
191	Tipton	2,680	$45,370	$119,900	Info: 31
192	Montgomery City	2,810	$51,707	$137,500	Info: 31
193	Richland	2,256	$41,750	$89,000	Info: 31
194	Bloomfield	2,011	$43,182	$69,400	Info: 31
195	Carrollton	3,335	$53,160	$101,800	Info: 31
196	Macon	5,457	$51,103	$133,800	Info: 31
197	St. Charles	71,048	$85,522	$280,800	Info: 31
198	O'Fallon	92,697	$107,203	$305,100	Info: 31
199	Granby	2,345	$45,655	$99,200	Info: 31
200	Rich Hill	1,412	$45,203	$58,100	Info: 31
201	Raintree Plantation	2,006	$71,953	$296,900	Info: 31
202	Sweet Springs	1,299	$46,111	$92,000	Info: 31
203	Lee's Summit	102,583	$104,989	$313,200	Info: 31
204	Aurora	7,331	$46,855	$108,700	Info: 31
205	Terre du Lac	2,460	$93,115	$186,400	Info: 31
206	Perryville	8,530	$53,958	$184,700	Info: 30
207	Moberly	13,634	$43,231	$140,000	Info: 30
208	Adrian	2,006	$48,233	$139,600	Info: 30
209	Savannah	5,062	$58,983	$143,100	Info: 30
210	Houston	2,407	$41,250	$115,200	Info: 30
211	Park Hills	8,667	$51,303	$121,100	Info: 30
212	Battlefield	6,095	$87,414	$207,100	Info: 30
213	Campbell	1,719	$45,208	$65,000	Info: 30
214	Mountain Grove	4,494	$41,875	$89,300	Info: 30
215	New Franklin	1,015	$53,056	$117,700	Info: 30
216	Lake St. Louis	17,538	$123,427	$375,300	Info: 30
217	Bowling Green	4,130	$51,675	$116,400	Info: 30
218	Bethany	3,164	$46,016	$119,700	Info: 30
219	Butler	4,594	$36,276	$124,100	Info: 30
220	Herculaneum	4,925	$88,778	$222,100	Info: 30
221	Gerald	1,264	$56,250	$141,400	Info: 30
222	Kennett	10,236	$53,164	$103,600	Info: 30
223	Cassville	3,208	$52,102	$152,600	Info: 30
224	Flordell Hills	1,300	$31,786	$53,200	Info: 30
225	Dixon	1,267	$50,260	$134,300	Info: 30
226	Stanberry	1,190	$63,958	$99,600	Info: 30
227	Fulton	12,611	$55,015	$144,500	Info: 30
228	Potosi	2,542	$37,055	$101,100	Info: 30
229	Fredericktown	4,464	$53,681	$120,200	Info: 30
230	Fair Grove	1,551	$71,447	$189,200	Info: 30
231	Greenfield	1,276	$32,930	$82,500	Info: 30
232	Strafford	2,609	$60,670	$148,100	Info: 30
233	Maysville	1,106	$48,125	$137,500	Info: 30
234	Versailles	2,580	$34,970	$113,000	Info: 30
235	Sikeston	16,231	$53,203	$158,100	Info: 30
236	Wentzville	45,734	$111,409	$302,700	Info: 29
237	Raymore	23,849	$103,158	$318,000	Info: 29
238	Pleasant Hill	8,853	$94,840	$245,400	Info: 29
239	Slater	2,144	$40,313	$82,500	Info: 29
240	Hayti	2,145	$25,486	$73,500	Info: 29
241	Neosho	12,857	$55,159	$148,600	Info: 29
242	Jefferson City	42,565	$67,205	$208,000	Info: 29
243	Oak Grove	8,477	$73,237	$190,800	Info: 29
244	Jennings	12,900	$37,356	$62,300	Info: 29
245	Mansfield	1,375	$30,587	$92,000	Info: 29
246	Bismarck	1,560	$41,550	$108,000	Info: 29
247	Clinton	9,047	$50,852	$147,700	Info: 29
248	Seneca	1,938	$49,821	$112,300	Info: 29
249	Gallatin	1,722	$43,322	$126,400	Info: 29
250	Gray Summit	2,847	$54,883	$140,200	Info: 29
251	Holden	1,936	$68,324	$132,400	Info: 29
252	Portageville	2,869	$36,924	$150,000	Info: 29
253	Belle	1,476	$55,341	$141,100	Info: 29
254	Pacific	7,299	$57,119	$244,000	Info: 29
255	Lakeshire	1,478	$61,346	$260,300	Info: 29
256	Dexter	7,906	$47,647	$132,700	Info: 29
257	Pleasant Valley	2,744	$78,750	$195,200	Info: 29
258	Harrisonville	10,002	$60,727	$190,300	Info: 29
259	Peculiar	5,815	$96,250	$252,400	Info: 29
260	Kimberling City	2,559	$48,274	$237,700	Info: 29
261	Ellington	1,104	$33,953	$70,000	Info: 29
262	Stockton	2,018	$41,053	$135,800	Info: 29
263	Marshfield	7,599	$67,134	$201,300	Info: 29
264	Grandview	25,821	$53,431	$171,200	Info: 29
265	Jackson	15,532	$80,435	$227,600	Info: 29
266	Warsaw	2,064	$42,868	$136,600	Info: 29
267	Indian Lake	1,075	$89,583	$184,000	Info: 29
268	Desloge	4,870	$63,018	$112,800	Info: 29
269	Glasgow Village	5,491	$38,571	$69,600	Info: 29
270	Seymour	2,081	$51,497	$120,400	Info: 29
271	Kahoka	2,083	$35,993	$94,800	Info: 29
272	Oronogo	2,685	$81,111	$186,300	Info: 29
273	St. Clair	4,767	$40,933	$134,100	Info: 28
274	Purdy	1,308	$43,438	$84,200	Info: 28
275	Normandy	4,263	$33,421	$91,400	Info: 28
276	Riverside	4,153	$50,882	$314,600	Info: 28
277	Hallsville	2,049	$66,518	$167,000	Info: 28
278	Carl Junction	8,257	$77,855	$206,400	Info: 28
279	Cameron	8,721	$56,090	$178,300	Info: 28
280	Senath	1,578	$38,304	$92,700	Info: 28
281	Waynesville	5,422	$75,179	$204,100	Info: 28
282	Highlandville	1,049	$58,438	$180,400	Info: 28
283	Cape Girardeau	40,047	$54,870	$186,100	Info: 28
284	Licking	2,816	$32,813	$109,000	Info: 28
285	Monett	9,734	$45,821	$149,000	Info: 28
286	Charleston	4,565	$35,139	$107,700	Info: 28
287	Garden City	1,539	$63,625	$165,200	Info: 28
288	Kearney	10,696	$102,523	$275,200	Info: 28
289	Bourbon	1,694	$63,125	$116,000	Info: 28
290	Doniphan	2,220	$43,309	$113,600	Info: 28
291	Cottleville	5,750	$114,420	$381,900	Info: 28
292	Mount Vernon	4,532	$49,153	$175,000	Info: 28
293	Milan	1,883	$52,647	$89,700	Info: 28
294	Festus	12,965	$70,085	$206,200	Info: 28
295	Carthage	15,513	$50,849	$133,500	Info: 28
296	Forsyth	2,749	$44,352	$185,900	Info: 28
297	New Madrid	2,720	$51,250	$120,700	Info: 28
298	Willard	6,418	$87,204	$204,300	Info: 28
299	Ava	2,978	$44,722	$134,800	Info: 28
300	Salem	4,673	$39,200	$97,200	Info: 28
301	Belton	24,618	$70,525	$185,400	Info: 28
302	Marble Hill	1,781	$30,486	$94,000	Info: 27
303	Appleton City	1,187	$44,615	$86,500	Info: 27
304	Spanish Lake	18,183	$51,125	$121,300	Info: 27
305	Lamar	4,290	$34,894	$114,800	Info: 27
306	Monroe City	3,162	$52,883	$152,400	Info: 27
307	Troy	13,467	$75,777	$212,100	Info: 27
308	Wright City	5,025	$74,833	$216,800	Info: 27
309	Poplar Bluff	16,243	$42,035	$109,700	Info: 27
310	Malden	3,818	$38,786	$88,900	Info: 27
311	Lilbourn	1,021	$41,250	$65,600	Info: 27
312	Piedmont	2,857	$37,868	$102,400	Info: 27
313	St. James	3,922	$50,644	$117,200	Info: 27
314	Lebanon	15,157	$42,157	$152,200	Info: 27
315	Kirksville	17,493	$48,063	$145,300	Info: 27
316	Marionville	2,701	$50,250	$125,700	Info: 27
317	Linn	1,302	$43,750	$157,400	Info: 27
318	Caruthersville	5,426	$35,903	$118,700	Info: 27
319	Humansville	1,190	$34,904	$61,400	Info: 27
320	Mountain View	2,648	$51,005	$114,900	Info: 27
321	Anderson	2,415	$51,875	$97,900	Info: 27
322	Riverview	2,688	$53,506	$74,000	Info: 27
323	Pevely	6,037	$64,660	$203,700	Info: 26
324	Springfield	169,432	$45,984	$165,200	Info: 26
325	Moscow Mills	3,647	$68,451	$186,900	Info: 26
326	El Dorado Springs	3,545	$31,982	$83,700	Info: 26
327	Webb City	13,139	$61,502	$156,200	Info: 26
328	Cabool	2,460	$30,781	$100,400	Info: 26
329	Pine Lawn	2,738	$19,924	$51,700	Info: 26
330	Hillsboro	3,483	$65,278	$206,200	Info: 26
331	Steele	1,449	$33,750	$115,900	Info: 26
332	Nixa	24,131	$80,491	$238,300	Info: 26
333	Joplin	52,218	$51,154	$159,700	Info: 26
334	Sparta	2,378	$61,630	$167,400	Info: 26
335	Hollister	4,608	$57,778	$154,900	Info: 26
336	Bolivar	10,996	$44,603	$188,700	Info: 26
337	West Plains	12,341	$39,897	$158,700	Info: 26
338	Republic	19,233	$64,364	$190,300	Info: 26
339	Valley Park	6,817	$64,470	$232,900	Info: 26
340	Maryville	10,556	$48,099	$178,900	Info: 25
341	Platte City	4,793	$65,132	$195,000	Info: 25
342	Ozark	21,953	$69,372	$230,600	Info: 25
343	Grain Valley	15,967	$87,266	$269,800	Info: 25
344	Warrenton	8,870	$64,400	$193,100	Info: 25
345	Steelville	1,410	$32,404	$82,500	Info: 25
346	Union	12,560	$71,760	$199,100	Info: 25
347	Farmington	17,999	$49,882	$187,500	Info: 25
348	Ashland	4,811	$90,628	$231,700	Info: 25
349	East Prairie	2,930	$31,159	$58,000	Info: 25
350	Cuba	3,172	$44,217	$171,000	Info: 25
351	Duenweg	1,707	$53,839	$116,600	Info: 25
352	Buffalo	3,358	$32,630	$131,300	Info: 25
353	Blue Summit	1,145	$57,016	$34,900	Info: 25
354	Knob Noster	2,824	$60,294	$146,700	Info: 25
355	Clever	2,977	$77,403	$179,400	Info: 25
356	Holts Summit	4,572	$81,927	$184,400	Info: 25
357	Merriam Woods	2,203	$50,000	$111,800	Info: 24
358	Winfield	1,726	$70,170	$178,200	Info: 24
359	Columbia	127,200	$64,488	$268,300	Info: 24
360	Warrensburg	19,437	$57,232	$216,900	Info: 24
361	Van Buren	1,146	$20,441	$77,400	Info: 24
362	Camdenton	4,017	$44,800	$171,600	Info: 24
363	North Kansas City	4,758	$46,024	$194,700	Info: 23
364	Lake Ozark	2,451	$80,476	$308,700	Info: 23
365	Shell Knob	1,445	$51,852	$304,700	Info: 23
366	Rolla	20,144	$42,518	$177,400	Info: 22
367	Village of Four Seasons	2,077	$92,988	$302,700	Info: 22
368	Noel	1,679	$39,196	$117,000	Info: 22
369	St. Robert	5,327	$60,219	$225,100	Info: 21
370	Rogersville	4,496	$51,375	$205,900	Info: 21
371	Marlborough	2,366	$47,011	$187,900	Info: 21
372	Osage Beach	4,715	$52,067	$286,800	Info: 21
373	Whiteman AFB	3,713	$60,250	—	Info: 21
374	Duquesne	2,216	$52,372	$184,200	Info: 20
375	Branson	12,760	$54,961	$237,900	Info: 18

Missouri by the numbers

Missouri's largest profiled market is Kansas City at 508,233 residents, while the median Missouri city on LocalVein has a population of 3,483. About 92% of the Missouri cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Missouri's profiled cities sits at $56K, with Ladue topping the ranking at $250K and Pine Lawn anchoring the other end at $20K — roughly a 13× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Missouri lists.

Across the 375 Missouri cities in this table, the median Market Opportunity Score is 31 out of 100, and Ladue currently leads at 58. About 0% of Missouri's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Missouri typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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