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Missouri cities ranked by market opportunity

LocalVein profiles 375 Missouri cities, covering 4,195,037 residents across the state. The median Market Opportunity Score across Missouri sits at 31 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

375

Total population

4,195,037

Median MOS

Businesses scanned

725

Missouri cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ladue city	8,948	$250,001	$1,027,000	Warning: 58
2	Frontenac city	3,669	$225,813	$1,004,500	Warning: 55
3	Glendale city	6,111	$168,750	$510,100	Warning: 52
4	Warson Woods city	2,312	$200,104	$573,600	Warning: 51
5	Clarkson Valley city	2,592	$238,333	$821,100	Warning: 48
6	Pasadena Hills city	1,104	$85,694	$248,300	Warning: 47
7	Bel-Nor village	1,472	$106,875	$204,100	Warning: 47
8	Lake Waukomis city	1,085	$119,519	$412,100	Warning: 46
9	Des Peres city	9,145	$214,167	$591,800	Warning: 46
10	Town and Country city	11,605	$237,083	$895,000	Warning: 46
11	Wellston city	1,690	$39,474	—	Warning: 45
12	Clayton city	17,282	$128,898	$799,200	Warning: 45
13	Webster Groves city	23,771	$110,716	$371,400	Warning: 44
14	Crestwood city	12,298	$115,512	$291,400	Warning: 44
15	Oakland city	1,619	$118,438	$381,900	Warning: 44
16	Olivette city	8,539	$105,898	$450,100	Warning: 43
17	Lake Winnebago city	1,401	$179,038	$646,200	Warning: 43
18	Weatherby Lake city	2,465	$168,125	$486,000	Warning: 43
19	Rock Hill city	4,708	$91,477	$256,400	Warning: 42
20	Kirkwood city	29,302	$117,439	$421,500	Warning: 42
21	Green Park city	2,688	$75,833	$215,100	Warning: 41
22	Affton CDP	20,035	$77,337	$200,300	Warning: 41
23	Sunset Hills city	9,113	$133,895	$522,300	Warning: 40
24	Winchester city	1,914	$87,344	$209,300	Warning: 40
25	Concord CDP	18,028	$84,389	$279,400	Warning: 40
26	Richmond Heights city	9,179	$90,670	$345,400	Info: 40
27	Lemay CDP	16,431	$59,026	$139,100	Info: 40
28	Northwoods city	3,654	$40,787	$72,300	Info: 40
29	Leadwood city	1,524	$44,167	$64,000	Info: 39
30	Ballwin city	30,835	$121,170	$353,400	Info: 39
31	St. George CDP	1,568	$72,974	$149,800	Info: 39
32	Brentwood city	8,151	$86,641	$276,100	Info: 39
33	University City city	34,655	$76,466	$285,100	Info: 39
34	Cool Valley city	1,319	$50,417	$94,700	Info: 38
35	Lake Lotawana city	2,378	$162,188	$550,000	Info: 38
36	Overland city	15,762	$57,755	$121,500	Info: 38
37	Wildwood city	35,168	$157,750	$472,800	Info: 38
38	Charlack city	1,775	$53,393	$117,200	Info: 38
39	St. Louis city	293,109	$55,279	$185,100	Info: 38
40	Hermann city	2,550	$57,578	$175,100	Info: 37
41	Gower city	1,677	$80,057	$189,900	Info: 37
42	Chesterfield city	49,591	$133,380	$458,000	Info: 37
43	Oakville CDP	35,166	$103,125	$292,500	Info: 37
44	High Ridge CDP	4,209	$75,040	$166,400	Info: 37
45	Taos city	1,334	$103,594	$256,000	Info: 37
46	Sugar Creek city	3,261	$57,467	$104,800	Info: 37
47	Calverton Park city	1,280	$66,194	$103,000	Info: 37
48	Fort Leonard Wood CDP	15,317	$68,629	—	Info: 37
49	Sappington CDP	6,882	$72,213	$284,700	Info: 37
50	Barnhart CDP	6,036	$96,042	$195,700	Info: 37
51	Weldon Spring city	5,291	$155,081	$523,300	Info: 36
52	LaBarque Creek CDP	1,292	$121,961	$425,800	Info: 36
53	Fenton city	4,087	$97,991	$362,800	Info: 36
54	Bloomsdale city	1,123	$98,807	$209,400	Info: 36
55	Velda City city	1,231	$43,125	$50,900	Info: 36
56	Tarkio city	1,478	$60,250	$86,900	Info: 36
57	Old Jamestown CDP	21,121	$107,250	$230,100	Info: 36
58	Buckner city	2,917	$84,572	$177,100	Info: 36
59	Creve Coeur city	18,643	$119,454	$566,100	Info: 36
60	Maplewood city	8,154	$65,510	$231,500	Info: 36
61	St. John city	6,562	$50,429	$96,900	Info: 36
62	Crystal City city	4,721	$64,650	$169,500	Info: 36
63	Manchester city	18,189	$92,839	$298,400	Info: 35
64	St. Paul city	3,292	$154,022	$421,900	Info: 35
65	Weston city	1,852	$91,625	$246,000	Info: 35
66	Raytown city	29,593	$67,227	$162,000	Info: 35
67	Lexington city	4,602	$70,134	$153,300	Info: 35
68	Edina city	1,420	$42,125	$79,900	Info: 35
69	Fremont Hills city	1,326	$144,250	$444,800	Info: 35
70	Windsor city	3,038	$42,004	$96,400	Info: 35
71	Breckenridge Hills city	4,413	$44,800	$92,700	Info: 35
72	Arnold city	20,884	$75,194	$209,700	Info: 35
73	Woodson Terrace city	3,935	$49,650	$100,600	Info: 35
74	Glasgow city	1,054	$45,703	$115,400	Info: 35
75	Florissant city	51,915	$66,344	$136,200	Info: 35
76	Rock Port city	1,207	$45,208	$109,100	Info: 35
77	Auxvasse city	1,385	$54,185	$129,300	Info: 35
78	Drexel city	1,039	$51,910	$128,600	Info: 34
79	Marceline city	2,269	$55,139	$96,000	Info: 34
80	Mehlville CDP	29,089	$65,395	$210,200	Info: 34
81	Plattsburg city	2,437	$64,856	$182,500	Info: 34
82	Ellisville city	9,908	$105,276	$347,300	Info: 34
83	Greenwood city	6,000	$104,638	$263,300	Info: 34
84	Imperial CDP	5,617	$87,949	$221,900	Info: 34
85	Palmyra city	3,620	$69,211	$165,000	Info: 34
86	St. Ann city	12,865	$52,059	$118,600	Info: 34
87	Shrewsbury city	6,328	$84,942	$266,600	Info: 34
88	Paris city	1,326	$54,219	$99,500	Info: 34
89	Shelbina city	2,108	$52,176	$79,500	Info: 34
90	Goodman city	1,081	$42,610	$94,400	Info: 34
91	Hanley Hills village	1,727	$50,388	$66,600	Info: 34
92	Villa Ridge CDP	2,994	$67,129	$153,100	Info: 34
93	Wellsville city	1,197	$61,635	$74,100	Info: 34
94	Dardenne Prairie city	13,137	$155,585	$392,300	Info: 34
95	Oran city	1,137	$57,404	$130,200	Info: 34
96	New Haven city	3,389	$69,701	$187,600	Info: 34
97	Murphy CDP	8,566	$73,373	$177,500	Info: 34
98	New London city	1,118	$47,292	$126,900	Info: 34
99	Crane city	1,545	$47,892	$108,300	Info: 34
100	Ash Grove city	1,336	$50,078	$120,900	Info: 34
101	Bonne Terre city	6,773	$39,767	$120,400	Info: 34
102	Gladstone city	27,069	$72,134	$217,900	Info: 34
103	Fayette city	2,800	$58,750	$128,700	Info: 34
104	Marthasville city	2,587	$114,950	$165,400	Info: 34
105	Mound City city	1,103	$60,735	$124,700	Info: 34
106	Summer Set CDP	1,222	$102,760	$226,800	Info: 34
107	California city	4,523	$60,506	$123,700	Info: 33
108	Chaffee city	3,039	$41,024	$120,900	Info: 33
109	Hannibal city	16,825	$54,071	$126,300	Info: 33
110	Country Club Hills city	1,017	$48,132	$49,400	Info: 33
111	Brookfield city	4,128	$55,543	$86,500	Info: 33
112	Vandalia city	3,260	$58,649	$75,600	Info: 33
113	St. Peters city	58,200	$89,827	$252,800	Info: 33
114	Excelsior Springs city	10,502	$74,056	$174,000	Info: 33
115	St. Joseph city	71,542	$55,578	$144,200	Info: 33
116	St. Martins city	1,195	$78,125	$225,000	Info: 33
117	Centralia city	4,615	$51,868	$165,600	Info: 33
118	Owensville city	2,798	$50,428	$133,100	Info: 33
119	Boonville city	7,682	$51,321	$173,400	Info: 33
120	Princeton city	1,434	$55,066	$69,200	Info: 33
121	Ironton city	1,755	$42,415	$109,900	Info: 33
122	Independence city	121,944	$59,480	$166,400	Info: 33
123	Washington city	14,948	$78,510	$217,500	Info: 33
124	Carterville city	1,978	$55,099	$95,400	Info: 33
125	Bellefontaine Neighbors city	10,562	$48,354	$92,500	Info: 33
126	Advance city	1,549	$51,583	$130,100	Info: 33
127	Kansas City city	508,233	$67,449	$227,000	Info: 33
128	Sturgeon city	1,143	$66,500	$139,300	Info: 33
129	Mexico city	11,487	$48,873	$117,600	Info: 33
130	Black Jack city	6,606	$65,920	$187,600	Info: 33
131	Scott City city	4,354	$61,581	$134,900	Info: 33
132	Dellwood city	4,869	$71,171	$79,800	Info: 33
133	Nevada city	7,998	$45,799	$100,600	Info: 32
134	Archie city	1,340	$68,125	$166,500	Info: 32
135	Lincoln city	1,795	$60,272	$123,000	Info: 32
136	Louisiana city	3,231	$46,006	$81,100	Info: 32
137	Parkville city	8,022	$170,794	$557,100	Info: 32
138	Sedalia city	21,869	$50,668	$136,500	Info: 32
139	Cedar Hill CDP	1,568	$66,076	$180,300	Info: 32
140	Hamilton city	1,909	$56,548	$139,200	Info: 32
141	Kissee Mills CDP	1,182	$53,250	$135,500	Info: 32
142	Smithville city	10,552	$99,925	$272,500	Info: 32
143	Higginsville city	4,775	$76,409	$163,700	Info: 32
144	Salisbury city	1,629	$53,144	$90,900	Info: 32
145	Chillicothe city	9,129	$51,231	$119,900	Info: 32
146	Wardsville village	1,505	$117,500	$309,900	Info: 32
147	Richmond city	5,979	$58,906	$135,500	Info: 32
148	Ste. Genevieve city	4,996	$43,856	$164,600	Info: 32
149	Pagedale city	2,547	$30,908	$77,500	Info: 32
150	Country Club village	3,171	$82,614	$206,200	Info: 32
151	Claycomo village	1,994	$49,649	$151,300	Info: 32
152	Pierce City city	1,472	$45,000	$112,000	Info: 32
153	Cole Camp city	1,327	$35,547	$143,500	Info: 32
154	Vinita Park city	1,978	$53,355	$99,000	Info: 32
155	Sullivan city	6,355	$60,137	$153,100	Info: 32
156	Memphis city	1,860	$49,598	$117,200	Info: 32
157	Moline Acres city	2,806	$55,069	$76,500	Info: 32
158	Byrnes Mill city	3,168	$87,663	$249,500	Info: 32
159	De Soto city	6,452	$46,181	$144,000	Info: 32
160	Lone Jack city	1,487	$116,328	$307,400	Info: 32
161	Elsberry city	2,010	$49,226	$113,300	Info: 32
162	Odessa city	5,589	$85,592	$209,600	Info: 32
163	Lawson city	2,742	$63,799	$169,500	Info: 32
164	Sarcoxie city	1,344	$37,868	$79,500	Info: 32
165	Willow Springs city	2,015	$43,125	$108,300	Info: 32
166	Bel-Ridge village	2,714	$39,878	$88,900	Info: 32
167	Liberty city	30,446	$95,425	$267,900	Info: 32
168	Huntsville city	1,806	$52,266	$101,500	Info: 32
169	Bridgeton city	11,372	$73,320	$234,100	Info: 31
170	Unionville city	1,725	$51,771	$98,300	Info: 31
171	Berkeley city	8,149	$40,654	$80,000	Info: 31
172	Castle Point CDP	2,792	$34,679	$57,300	Info: 31
173	Eureka city	12,371	$108,947	$352,200	Info: 31
174	Lathrop city	2,646	$76,468	$156,500	Info: 31
175	Lynchburg	6,611	$66,687	$259,300	Info: 31
176	Edmundson city	1,153	$51,141	$92,200	Info: 31
177	Blue Springs city	59,416	$84,075	$241,500	Info: 31
178	Maryland Heights city	27,981	$86,485	$215,300	Info: 31
179	Hazelwood city	25,214	$55,930	$154,900	Info: 31
180	Bernie city	1,772	$45,223	$90,800	Info: 31
181	Canton city	2,741	$46,941	$115,100	Info: 31
182	Concordia city	2,184	$56,192	$159,300	Info: 31
183	Ferguson city	18,350	$46,106	$99,300	Info: 31
184	Albany city	1,855	$46,905	$96,700	Info: 31
185	Trenton city	5,542	$49,836	$93,000	Info: 31
186	Marshall city	13,699	$54,815	$145,900	Info: 31
187	Thayer city	2,288	$36,477	$69,300	Info: 31
188	Loma Linda town	1,070	$90,294	$257,100	Info: 31
189	Eldon city	4,486	$39,202	$116,900	Info: 31
190	La Plata city	1,401	$49,107	$96,300	Info: 31
191	Tipton city	2,680	$45,370	$119,900	Info: 31
192	Montgomery City city	2,810	$51,707	$137,500	Info: 31
193	Richland city	2,256	$41,750	$89,000	Info: 31
194	Bloomfield city	2,011	$43,182	$69,400	Info: 31
195	Carrollton city	3,335	$53,160	$101,800	Info: 31
196	Macon city	5,457	$51,103	$133,800	Info: 31
197	St. Charles city	71,048	$85,522	$280,800	Info: 31
198	O'Fallon city	92,697	$107,203	$305,100	Info: 31
199	Granby city	2,345	$45,655	$99,200	Info: 31
200	Rich Hill city	1,412	$45,203	$58,100	Info: 31
201	Raintree Plantation CDP	2,006	$71,953	$296,900	Info: 31
202	Sweet Springs city	1,299	$46,111	$92,000	Info: 31
203	Lee's Summit city	102,583	$104,989	$313,200	Info: 31
204	Aurora city	7,331	$46,855	$108,700	Info: 31
205	Terre du Lac CDP	2,460	$93,115	$186,400	Info: 31
206	Perryville city	8,530	$53,958	$184,700	Info: 30
207	Moberly city	13,634	$43,231	$140,000	Info: 30
208	Adrian city	2,006	$48,233	$139,600	Info: 30
209	Savannah city	5,062	$58,983	$143,100	Info: 30
210	Houston city	2,407	$41,250	$115,200	Info: 30
211	Park Hills city	8,667	$51,303	$121,100	Info: 30
212	Battlefield city	6,095	$87,414	$207,100	Info: 30
213	Campbell city	1,719	$45,208	$65,000	Info: 30
214	Mountain Grove city	4,494	$41,875	$89,300	Info: 30
215	New Franklin city	1,015	$53,056	$117,700	Info: 30
216	Lake St. Louis city	17,538	$123,427	$375,300	Info: 30
217	Bowling Green city	4,130	$51,675	$116,400	Info: 30
218	Bethany city	3,164	$46,016	$119,700	Info: 30
219	Butler city	4,594	$36,276	$124,100	Info: 30
220	Herculaneum city	4,925	$88,778	$222,100	Info: 30
221	Gerald city	1,264	$56,250	$141,400	Info: 30
222	Kennett city	10,236	$53,164	$103,600	Info: 30
223	Cassville city	3,208	$52,102	$152,600	Info: 30
224	Flordell Hills city	1,300	$31,786	$53,200	Info: 30
225	Dixon city	1,267	$50,260	$134,300	Info: 30
226	Stanberry city	1,190	$63,958	$99,600	Info: 30
227	Fulton city	12,611	$55,015	$144,500	Info: 30
228	Potosi city	2,542	$37,055	$101,100	Info: 30
229	Fredericktown city	4,464	$53,681	$120,200	Info: 30
230	Fair Grove city	1,551	$71,447	$189,200	Info: 30
231	Greenfield city	1,276	$32,930	$82,500	Info: 30
232	Strafford city	2,609	$60,670	$148,100	Info: 30
233	Maysville city	1,106	$48,125	$137,500	Info: 30
234	Versailles city	2,580	$34,970	$113,000	Info: 30
235	Sikeston city	16,231	$53,203	$158,100	Info: 30
236	Wentzville city	45,734	$111,409	$302,700	Info: 29
237	Raymore city	23,849	$103,158	$318,000	Info: 29
238	Pleasant Hill city	8,853	$94,840	$245,400	Info: 29
239	Slater city	2,144	$40,313	$82,500	Info: 29
240	Hayti city	2,145	$25,486	$73,500	Info: 29
241	Neosho city	12,857	$55,159	$148,600	Info: 29
242	Jefferson City city	42,565	$67,205	$208,000	Info: 29
243	Oak Grove city	8,477	$73,237	$190,800	Info: 29
244	Jennings city	12,900	$37,356	$62,300	Info: 29
245	Mansfield city	1,375	$30,587	$92,000	Info: 29
246	Bismarck city	1,560	$41,550	$108,000	Info: 29
247	Clinton city	9,047	$50,852	$147,700	Info: 29
248	Seneca city	1,938	$49,821	$112,300	Info: 29
249	Gallatin city	1,722	$43,322	$126,400	Info: 29
250	Gray Summit CDP	2,847	$54,883	$140,200	Info: 29
251	Holden city	1,936	$68,324	$132,400	Info: 29
252	Portageville city	2,869	$36,924	$150,000	Info: 29
253	Belle city	1,476	$55,341	$141,100	Info: 29
254	Pacific city	7,299	$57,119	$244,000	Info: 29
255	Lakeshire city	1,478	$61,346	$260,300	Info: 29
256	Dexter city	7,906	$47,647	$132,700	Info: 29
257	Pleasant Valley city	2,744	$78,750	$195,200	Info: 29
258	Harrisonville city	10,002	$60,727	$190,300	Info: 29
259	Peculiar city	5,815	$96,250	$252,400	Info: 29
260	Kimberling City city	2,559	$48,274	$237,700	Info: 29
261	Ellington city	1,104	$33,953	$70,000	Info: 29
262	Stockton city	2,018	$41,053	$135,800	Info: 29
263	Marshfield city	7,599	$67,134	$201,300	Info: 29
264	Grandview city	25,821	$53,431	$171,200	Info: 29
265	Jackson city	15,532	$80,435	$227,600	Info: 29
266	Warsaw city	2,064	$42,868	$136,600	Info: 29
267	Indian Lake CDP	1,075	$89,583	$184,000	Info: 29
268	Desloge city	4,870	$63,018	$112,800	Info: 29
269	Glasgow Village CDP	5,491	$38,571	$69,600	Info: 29
270	Seymour city	2,081	$51,497	$120,400	Info: 29
271	Kahoka city	2,083	$35,993	$94,800	Info: 29
272	Oronogo city	2,685	$81,111	$186,300	Info: 29
273	St. Clair city	4,767	$40,933	$134,100	Info: 28
274	Purdy city	1,308	$43,438	$84,200	Info: 28
275	Normandy city	4,263	$33,421	$91,400	Info: 28
276	Riverside city	4,153	$50,882	$314,600	Info: 28
277	Hallsville city	2,049	$66,518	$167,000	Info: 28
278	Carl Junction city	8,257	$77,855	$206,400	Info: 28
279	Cameron city	8,721	$56,090	$178,300	Info: 28
280	Senath city	1,578	$38,304	$92,700	Info: 28
281	Waynesville city	5,422	$75,179	$204,100	Info: 28
282	Highlandville city	1,049	$58,438	$180,400	Info: 28
283	Cape Girardeau city	40,047	$54,870	$186,100	Info: 28
284	Licking city	2,816	$32,813	$109,000	Info: 28
285	Monett city	9,734	$45,821	$149,000	Info: 28
286	Charleston city	4,565	$35,139	$107,700	Info: 28
287	Garden City city	1,539	$63,625	$165,200	Info: 28
288	Kearney city	10,696	$102,523	$275,200	Info: 28
289	Bourbon city	1,694	$63,125	$116,000	Info: 28
290	Doniphan city	2,220	$43,309	$113,600	Info: 28
291	Cottleville city	5,750	$114,420	$381,900	Info: 28
292	Mount Vernon city	4,532	$49,153	$175,000	Info: 28
293	Milan city	1,883	$52,647	$89,700	Info: 28
294	Festus city	12,965	$70,085	$206,200	Info: 28
295	Carthage city	15,513	$50,849	$133,500	Info: 28
296	Forsyth city	2,749	$44,352	$185,900	Info: 28
297	New Madrid city	2,720	$51,250	$120,700	Info: 28
298	Willard city	6,418	$87,204	$204,300	Info: 28
299	Ava city	2,978	$44,722	$134,800	Info: 28
300	Salem city	4,673	$39,200	$97,200	Info: 28
301	Belton city	24,618	$70,525	$185,400	Info: 28
302	Marble Hill city	1,781	$30,486	$94,000	Info: 27
303	Appleton City city	1,187	$44,615	$86,500	Info: 27
304	Spanish Lake CDP	18,183	$51,125	$121,300	Info: 27
305	Lamar city	4,290	$34,894	$114,800	Info: 27
306	Monroe City city	3,162	$52,883	$152,400	Info: 27
307	Troy city	13,467	$75,777	$212,100	Info: 27
308	Wright City city	5,025	$74,833	$216,800	Info: 27
309	Poplar Bluff city	16,243	$42,035	$109,700	Info: 27
310	Malden city	3,818	$38,786	$88,900	Info: 27
311	Lilbourn city	1,021	$41,250	$65,600	Info: 27
312	Piedmont city	2,857	$37,868	$102,400	Info: 27
313	St. James city	3,922	$50,644	$117,200	Info: 27
314	Lebanon city	15,157	$42,157	$152,200	Info: 27
315	Kirksville city	17,493	$48,063	$145,300	Info: 27
316	Marionville city	2,701	$50,250	$125,700	Info: 27
317	Linn city	1,302	$43,750	$157,400	Info: 27
318	Caruthersville city	5,426	$35,903	$118,700	Info: 27
319	Humansville city	1,190	$34,904	$61,400	Info: 27
320	Mountain View city	2,648	$51,005	$114,900	Info: 27
321	Anderson city	2,415	$51,875	$97,900	Info: 27
322	Riverview village	2,688	$53,506	$74,000	Info: 27
323	Pevely city	6,037	$64,660	$203,700	Info: 26
324	Springfield city	169,432	$45,984	$165,200	Info: 26
325	Moscow Mills city	3,647	$68,451	$186,900	Info: 26
326	El Dorado Springs city	3,545	$31,982	$83,700	Info: 26
327	Webb City city	13,139	$61,502	$156,200	Info: 26
328	Cabool city	2,460	$30,781	$100,400	Info: 26
329	Pine Lawn city	2,738	$19,924	$51,700	Info: 26
330	Hillsboro city	3,483	$65,278	$206,200	Info: 26
331	Steele city	1,449	$33,750	$115,900	Info: 26
332	Nixa city	24,131	$80,491	$238,300	Info: 26
333	Joplin city	52,218	$51,154	$159,700	Info: 26
334	Sparta city	2,378	$61,630	$167,400	Info: 26
335	Hollister city	4,608	$57,778	$154,900	Info: 26
336	Bolivar city	10,996	$44,603	$188,700	Info: 26
337	West Plains city	12,341	$39,897	$158,700	Info: 26
338	Republic city	19,233	$64,364	$190,300	Info: 26
339	Valley Park city	6,817	$64,470	$232,900	Info: 26
340	Maryville city	10,556	$48,099	$178,900	Info: 25
341	Platte City city	4,793	$65,132	$195,000	Info: 25
342	Ozark city	21,953	$69,372	$230,600	Info: 25
343	Grain Valley city	15,967	$87,266	$269,800	Info: 25
344	Warrenton city	8,870	$64,400	$193,100	Info: 25
345	Steelville city	1,410	$32,404	$82,500	Info: 25
346	Union city	12,560	$71,760	$199,100	Info: 25
347	Farmington city	17,999	$49,882	$187,500	Info: 25
348	Ashland city	4,811	$90,628	$231,700	Info: 25
349	East Prairie city	2,930	$31,159	$58,000	Info: 25
350	Cuba city	3,172	$44,217	$171,000	Info: 25
351	Duenweg city	1,707	$53,839	$116,600	Info: 25
352	Buffalo city	3,358	$32,630	$131,300	Info: 25
353	Blue Summit CDP	1,145	$57,016	$34,900	Info: 25
354	Knob Noster city	2,824	$60,294	$146,700	Info: 25
355	Clever city	2,977	$77,403	$179,400	Info: 25
356	Holts Summit city	4,572	$81,927	$184,400	Info: 25
357	Merriam Woods city	2,203	$50,000	$111,800	Info: 24
358	Winfield city	1,726	$70,170	$178,200	Info: 24
359	Columbia city	127,200	$64,488	$268,300	Info: 24
360	Warrensburg city	19,437	$57,232	$216,900	Info: 24
361	Van Buren town	1,146	$20,441	$77,400	Info: 24
362	Camdenton city	4,017	$44,800	$171,600	Info: 24
363	North Kansas City city	4,758	$46,024	$194,700	Info: 23
364	Lake Ozark city	2,451	$80,476	$308,700	Info: 23
365	Shell Knob CDP	1,445	$51,852	$304,700	Info: 23
366	Rolla city	20,144	$42,518	$177,400	Info: 22
367	Village of Four Seasons village	2,077	$92,988	$302,700	Info: 22
368	Noel city	1,679	$39,196	$117,000	Info: 22
369	St. Robert city	5,327	$60,219	$225,100	Info: 21
370	Rogersville city	4,496	$51,375	$205,900	Info: 21
371	Marlborough village	2,366	$47,011	$187,900	Info: 21
372	Osage Beach city	4,715	$52,067	$286,800	Info: 21
373	Whiteman AFB CDP	3,713	$60,250	—	Info: 21
374	Duquesne village	2,216	$52,372	$184,200	Info: 20
375	Branson city	12,760	$54,961	$237,900	Info: 18

Missouri by the numbers

Missouri's largest profiled market is Kansas City city at 508,233 residents, while the median Missouri city on LocalVein has a population of 3,483. About 92% of the Missouri cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Missouri's profiled cities sits at $56K, with Ladue city topping the ranking at $250K and Pine Lawn city anchoring the other end at $20K — roughly a 13× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Missouri lists.

Across the 375 Missouri cities in this table, the median Market Opportunity Score is 31 out of 100, and Ladue city currently leads at 58. About 0% of Missouri's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Missouri typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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