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Missouri cities ranked by market opportunity

LocalVein profiles 375 Missouri cities, covering 4,195,037 residents across the state. The median Market Opportunity Score across Missouri sits at 31 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

375

Total population

4,195,037

Median MOS

Businesses scanned

Missouri cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ladue city	8,948	$250,001	$1,027,000	58
2	Frontenac city	3,669	$225,813	$1,004,500	55
3	Glendale city	6,111	$168,750	$510,100	52
4	Warson Woods city	2,312	$200,104	$573,600	51
5	Clarkson Valley city	2,592	$238,333	$821,100	48
6	Pasadena Hills city	1,104	$85,694	$248,300	47
7	Bel-Nor village	1,472	$106,875	$204,100	47
8	Lake Waukomis city	1,085	$119,519	$412,100	46
9	Des Peres city	9,145	$214,167	$591,800	46
10	Town and Country city	11,605	$237,083	$895,000	46
11	Wellston city	1,690	$39,474	—	45
12	Clayton city	17,282	$128,898	$799,200	45
13	Webster Groves city	23,771	$110,716	$371,400	44
14	Crestwood city	12,298	$115,512	$291,400	44
15	Oakland city	1,619	$118,438	$381,900	44
16	Olivette city	8,539	$105,898	$450,100	43
17	Lake Winnebago city	1,401	$179,038	$646,200	43
18	Weatherby Lake city	2,465	$168,125	$486,000	43
19	Rock Hill city	4,708	$91,477	$256,400	42
20	Kirkwood city	29,302	$117,439	$421,500	42
21	Green Park city	2,688	$75,833	$215,100	41
22	Affton CDP	20,035	$77,337	$200,300	41
23	Sunset Hills city	9,113	$133,895	$522,300	40
24	Winchester city	1,914	$87,344	$209,300	40
25	Concord CDP	18,028	$84,389	$279,400	40
26	Richmond Heights city	9,179	$90,670	$345,400	40
27	Lemay CDP	16,431	$59,026	$139,100	40
28	Northwoods city	3,654	$40,787	$72,300	40
29	Leadwood city	1,524	$44,167	$64,000	39
30	Ballwin city	30,835	$121,170	$353,400	39
31	St. George CDP	1,568	$72,974	$149,800	39
32	Brentwood city	8,151	$86,641	$276,100	39
33	University City city	34,655	$76,466	$285,100	39
34	Cool Valley city	1,319	$50,417	$94,700	38
35	Lake Lotawana city	2,378	$162,188	$550,000	38
36	Overland city	15,762	$57,755	$121,500	38
37	Wildwood city	35,168	$157,750	$472,800	38
38	Charlack city	1,775	$53,393	$117,200	38
39	St. Louis city	293,109	$55,279	$185,100	38
40	Hermann city	2,550	$57,578	$175,100	37
41	Gower city	1,677	$80,057	$189,900	37
42	Chesterfield city	49,591	$133,380	$458,000	37
43	Oakville CDP	35,166	$103,125	$292,500	37
44	High Ridge CDP	4,209	$75,040	$166,400	37
45	Taos city	1,334	$103,594	$256,000	37
46	Sugar Creek city	3,261	$57,467	$104,800	37
47	Calverton Park city	1,280	$66,194	$103,000	37
48	Fort Leonard Wood CDP	15,317	$68,629	—	37
49	Sappington CDP	6,882	$72,213	$284,700	37
50	Barnhart CDP	6,036	$96,042	$195,700	37
51	Weldon Spring city	5,291	$155,081	$523,300	36
52	LaBarque Creek CDP	1,292	$121,961	$425,800	36
53	Fenton city	4,087	$97,991	$362,800	36
54	Bloomsdale city	1,123	$98,807	$209,400	36
55	Velda City city	1,231	$43,125	$50,900	36
56	Tarkio city	1,478	$60,250	$86,900	36
57	Old Jamestown CDP	21,121	$107,250	$230,100	36
58	Buckner city	2,917	$84,572	$177,100	36
59	Creve Coeur city	18,643	$119,454	$566,100	36
60	Maplewood city	8,154	$65,510	$231,500	36
61	St. John city	6,562	$50,429	$96,900	36
62	Crystal City city	4,721	$64,650	$169,500	36
63	Manchester city	18,189	$92,839	$298,400	35
64	St. Paul city	3,292	$154,022	$421,900	35
65	Weston city	1,852	$91,625	$246,000	35
66	Raytown city	29,593	$67,227	$162,000	35
67	Lexington city	4,602	$70,134	$153,300	35
68	Edina city	1,420	$42,125	$79,900	35
69	Fremont Hills city	1,326	$144,250	$444,800	35
70	Windsor city	3,038	$42,004	$96,400	35
71	Breckenridge Hills city	4,413	$44,800	$92,700	35
72	Arnold city	20,884	$75,194	$209,700	35
73	Woodson Terrace city	3,935	$49,650	$100,600	35
74	Glasgow city	1,054	$45,703	$115,400	35
75	Florissant city	51,915	$66,344	$136,200	35
76	Rock Port city	1,207	$45,208	$109,100	35
77	Auxvasse city	1,385	$54,185	$129,300	35
78	Drexel city	1,039	$51,910	$128,600	34
79	Marceline city	2,269	$55,139	$96,000	34
80	Mehlville CDP	29,089	$65,395	$210,200	34
81	Plattsburg city	2,437	$64,856	$182,500	34
82	Ellisville city	9,908	$105,276	$347,300	34
83	Greenwood city	6,000	$104,638	$263,300	34
84	Imperial CDP	5,617	$87,949	$221,900	34
85	Palmyra city	3,620	$69,211	$165,000	34
86	St. Ann city	12,865	$52,059	$118,600	34
87	Shrewsbury city	6,328	$84,942	$266,600	34
88	Paris city	1,326	$54,219	$99,500	34
89	Shelbina city	2,108	$52,176	$79,500	34
90	Goodman city	1,081	$42,610	$94,400	34
91	Hanley Hills village	1,727	$50,388	$66,600	34
92	Villa Ridge CDP	2,994	$67,129	$153,100	34
93	Wellsville city	1,197	$61,635	$74,100	34
94	Dardenne Prairie city	13,137	$155,585	$392,300	34
95	Oran city	1,137	$57,404	$130,200	34
96	New Haven city	3,389	$69,701	$187,600	34
97	Murphy CDP	8,566	$73,373	$177,500	34
98	New London city	1,118	$47,292	$126,900	34
99	Crane city	1,545	$47,892	$108,300	34
100	Ash Grove city	1,336	$50,078	$120,900	34
101	Bonne Terre city	6,773	$39,767	$120,400	34
102	Gladstone city	27,069	$72,134	$217,900	34
103	Fayette city	2,800	$58,750	$128,700	34
104	Marthasville city	2,587	$114,950	$165,400	34
105	Mound City city	1,103	$60,735	$124,700	34
106	Summer Set CDP	1,222	$102,760	$226,800	34
107	California city	4,523	$60,506	$123,700	33
108	Chaffee city	3,039	$41,024	$120,900	33
109	Hannibal city	16,825	$54,071	$126,300	33
110	Country Club Hills city	1,017	$48,132	$49,400	33
111	Brookfield city	4,128	$55,543	$86,500	33
112	Vandalia city	3,260	$58,649	$75,600	33
113	St. Peters city	58,200	$89,827	$252,800	33
114	Excelsior Springs city	10,502	$74,056	$174,000	33
115	St. Joseph city	71,542	$55,578	$144,200	33
116	St. Martins city	1,195	$78,125	$225,000	33
117	Centralia city	4,615	$51,868	$165,600	33
118	Owensville city	2,798	$50,428	$133,100	33
119	Boonville city	7,682	$51,321	$173,400	33
120	Princeton city	1,434	$55,066	$69,200	33
121	Ironton city	1,755	$42,415	$109,900	33
122	Independence city	121,944	$59,480	$166,400	33
123	Washington city	14,948	$78,510	$217,500	33
124	Carterville city	1,978	$55,099	$95,400	33
125	Bellefontaine Neighbors city	10,562	$48,354	$92,500	33
126	Advance city	1,549	$51,583	$130,100	33
127	Kansas City city	508,233	$67,449	$227,000	33
128	Sturgeon city	1,143	$66,500	$139,300	33
129	Mexico city	11,487	$48,873	$117,600	33
130	Black Jack city	6,606	$65,920	$187,600	33
131	Scott City city	4,354	$61,581	$134,900	33
132	Dellwood city	4,869	$71,171	$79,800	33
133	Nevada city	7,998	$45,799	$100,600	32
134	Archie city	1,340	$68,125	$166,500	32
135	Lincoln city	1,795	$60,272	$123,000	32
136	Louisiana city	3,231	$46,006	$81,100	32
137	Parkville city	8,022	$170,794	$557,100	32
138	Sedalia city	21,869	$50,668	$136,500	32
139	Cedar Hill CDP	1,568	$66,076	$180,300	32
140	Hamilton city	1,909	$56,548	$139,200	32
141	Kissee Mills CDP	1,182	$53,250	$135,500	32
142	Smithville city	10,552	$99,925	$272,500	32
143	Higginsville city	4,775	$76,409	$163,700	32
144	Salisbury city	1,629	$53,144	$90,900	32
145	Chillicothe city	9,129	$51,231	$119,900	32
146	Wardsville village	1,505	$117,500	$309,900	32
147	Richmond city	5,979	$58,906	$135,500	32
148	Ste. Genevieve city	4,996	$43,856	$164,600	32
149	Pagedale city	2,547	$30,908	$77,500	32
150	Country Club village	3,171	$82,614	$206,200	32
151	Claycomo village	1,994	$49,649	$151,300	32
152	Pierce City city	1,472	$45,000	$112,000	32
153	Cole Camp city	1,327	$35,547	$143,500	32
154	Vinita Park city	1,978	$53,355	$99,000	32
155	Sullivan city	6,355	$60,137	$153,100	32
156	Memphis city	1,860	$49,598	$117,200	32
157	Moline Acres city	2,806	$55,069	$76,500	32
158	Byrnes Mill city	3,168	$87,663	$249,500	32
159	De Soto city	6,452	$46,181	$144,000	32
160	Lone Jack city	1,487	$116,328	$307,400	32
161	Elsberry city	2,010	$49,226	$113,300	32
162	Odessa city	5,589	$85,592	$209,600	32
163	Lawson city	2,742	$63,799	$169,500	32
164	Sarcoxie city	1,344	$37,868	$79,500	32
165	Willow Springs city	2,015	$43,125	$108,300	32
166	Bel-Ridge village	2,714	$39,878	$88,900	32
167	Liberty city	30,446	$95,425	$267,900	32
168	Huntsville city	1,806	$52,266	$101,500	32
169	Bridgeton city	11,372	$73,320	$234,100	31
170	Unionville city	1,725	$51,771	$98,300	31
171	Berkeley city	8,149	$40,654	$80,000	31
172	Castle Point CDP	2,792	$34,679	$57,300	31
173	Eureka city	12,371	$108,947	$352,200	31
174	Lathrop city	2,646	$76,468	$156,500	31
175	Lynchburg	6,611	$66,687	$259,300	31
176	Edmundson city	1,153	$51,141	$92,200	31
177	Blue Springs city	59,416	$84,075	$241,500	31
178	Maryland Heights city	27,981	$86,485	$215,300	31
179	Hazelwood city	25,214	$55,930	$154,900	31
180	Bernie city	1,772	$45,223	$90,800	31
181	Canton city	2,741	$46,941	$115,100	31
182	Concordia city	2,184	$56,192	$159,300	31
183	Ferguson city	18,350	$46,106	$99,300	31
184	Albany city	1,855	$46,905	$96,700	31
185	Trenton city	5,542	$49,836	$93,000	31
186	Marshall city	13,699	$54,815	$145,900	31
187	Thayer city	2,288	$36,477	$69,300	31
188	Loma Linda town	1,070	$90,294	$257,100	31
189	Eldon city	4,486	$39,202	$116,900	31
190	La Plata city	1,401	$49,107	$96,300	31
191	Tipton city	2,680	$45,370	$119,900	31
192	Montgomery City city	2,810	$51,707	$137,500	31
193	Richland city	2,256	$41,750	$89,000	31
194	Bloomfield city	2,011	$43,182	$69,400	31
195	Carrollton city	3,335	$53,160	$101,800	31
196	Macon city	5,457	$51,103	$133,800	31
197	St. Charles city	71,048	$85,522	$280,800	31
198	O'Fallon city	92,697	$107,203	$305,100	31
199	Granby city	2,345	$45,655	$99,200	31
200	Rich Hill city	1,412	$45,203	$58,100	31
201	Raintree Plantation CDP	2,006	$71,953	$296,900	31
202	Sweet Springs city	1,299	$46,111	$92,000	31
203	Lee's Summit city	102,583	$104,989	$313,200	31
204	Aurora city	7,331	$46,855	$108,700	31
205	Terre du Lac CDP	2,460	$93,115	$186,400	31
206	Perryville city	8,530	$53,958	$184,700	30
207	Moberly city	13,634	$43,231	$140,000	30
208	Adrian city	2,006	$48,233	$139,600	30
209	Savannah city	5,062	$58,983	$143,100	30
210	Houston city	2,407	$41,250	$115,200	30
211	Park Hills city	8,667	$51,303	$121,100	30
212	Battlefield city	6,095	$87,414	$207,100	30
213	Campbell city	1,719	$45,208	$65,000	30
214	Mountain Grove city	4,494	$41,875	$89,300	30
215	New Franklin city	1,015	$53,056	$117,700	30
216	Lake St. Louis city	17,538	$123,427	$375,300	30
217	Bowling Green city	4,130	$51,675	$116,400	30
218	Bethany city	3,164	$46,016	$119,700	30
219	Butler city	4,594	$36,276	$124,100	30
220	Herculaneum city	4,925	$88,778	$222,100	30
221	Gerald city	1,264	$56,250	$141,400	30
222	Kennett city	10,236	$53,164	$103,600	30
223	Cassville city	3,208	$52,102	$152,600	30
224	Flordell Hills city	1,300	$31,786	$53,200	30
225	Dixon city	1,267	$50,260	$134,300	30
226	Stanberry city	1,190	$63,958	$99,600	30
227	Fulton city	12,611	$55,015	$144,500	30
228	Potosi city	2,542	$37,055	$101,100	30
229	Fredericktown city	4,464	$53,681	$120,200	30
230	Fair Grove city	1,551	$71,447	$189,200	30
231	Greenfield city	1,276	$32,930	$82,500	30
232	Strafford city	2,609	$60,670	$148,100	30
233	Maysville city	1,106	$48,125	$137,500	30
234	Versailles city	2,580	$34,970	$113,000	30
235	Sikeston city	16,231	$53,203	$158,100	30
236	Wentzville city	45,734	$111,409	$302,700	29
237	Raymore city	23,849	$103,158	$318,000	29
238	Pleasant Hill city	8,853	$94,840	$245,400	29
239	Slater city	2,144	$40,313	$82,500	29
240	Hayti city	2,145	$25,486	$73,500	29
241	Neosho city	12,857	$55,159	$148,600	29
242	Jefferson City city	42,565	$67,205	$208,000	29
243	Oak Grove city	8,477	$73,237	$190,800	29
244	Jennings city	12,900	$37,356	$62,300	29
245	Mansfield city	1,375	$30,587	$92,000	29
246	Bismarck city	1,560	$41,550	$108,000	29
247	Clinton city	9,047	$50,852	$147,700	29
248	Seneca city	1,938	$49,821	$112,300	29
249	Gallatin city	1,722	$43,322	$126,400	29
250	Gray Summit CDP	2,847	$54,883	$140,200	29
251	Holden city	1,936	$68,324	$132,400	29
252	Portageville city	2,869	$36,924	$150,000	29
253	Belle city	1,476	$55,341	$141,100	29
254	Pacific city	7,299	$57,119	$244,000	29
255	Lakeshire city	1,478	$61,346	$260,300	29
256	Dexter city	7,906	$47,647	$132,700	29
257	Pleasant Valley city	2,744	$78,750	$195,200	29
258	Harrisonville city	10,002	$60,727	$190,300	29
259	Peculiar city	5,815	$96,250	$252,400	29
260	Kimberling City city	2,559	$48,274	$237,700	29
261	Ellington city	1,104	$33,953	$70,000	29
262	Stockton city	2,018	$41,053	$135,800	29
263	Marshfield city	7,599	$67,134	$201,300	29
264	Grandview city	25,821	$53,431	$171,200	29
265	Jackson city	15,532	$80,435	$227,600	29
266	Warsaw city	2,064	$42,868	$136,600	29
267	Indian Lake CDP	1,075	$89,583	$184,000	29
268	Desloge city	4,870	$63,018	$112,800	29
269	Glasgow Village CDP	5,491	$38,571	$69,600	29
270	Seymour city	2,081	$51,497	$120,400	29
271	Kahoka city	2,083	$35,993	$94,800	29
272	Oronogo city	2,685	$81,111	$186,300	29
273	St. Clair city	4,767	$40,933	$134,100	28
274	Purdy city	1,308	$43,438	$84,200	28
275	Normandy city	4,263	$33,421	$91,400	28
276	Riverside city	4,153	$50,882	$314,600	28
277	Hallsville city	2,049	$66,518	$167,000	28
278	Carl Junction city	8,257	$77,855	$206,400	28
279	Cameron city	8,721	$56,090	$178,300	28
280	Senath city	1,578	$38,304	$92,700	28
281	Waynesville city	5,422	$75,179	$204,100	28
282	Highlandville city	1,049	$58,438	$180,400	28
283	Cape Girardeau city	40,047	$54,870	$186,100	28
284	Licking city	2,816	$32,813	$109,000	28
285	Monett city	9,734	$45,821	$149,000	28
286	Charleston city	4,565	$35,139	$107,700	28
287	Garden City city	1,539	$63,625	$165,200	28
288	Kearney city	10,696	$102,523	$275,200	28
289	Bourbon city	1,694	$63,125	$116,000	28
290	Doniphan city	2,220	$43,309	$113,600	28
291	Cottleville city	5,750	$114,420	$381,900	28
292	Mount Vernon city	4,532	$49,153	$175,000	28
293	Milan city	1,883	$52,647	$89,700	28
294	Festus city	12,965	$70,085	$206,200	28
295	Carthage city	15,513	$50,849	$133,500	28
296	Forsyth city	2,749	$44,352	$185,900	28
297	New Madrid city	2,720	$51,250	$120,700	28
298	Willard city	6,418	$87,204	$204,300	28
299	Ava city	2,978	$44,722	$134,800	28
300	Salem city	4,673	$39,200	$97,200	28
301	Belton city	24,618	$70,525	$185,400	28
302	Marble Hill city	1,781	$30,486	$94,000	27
303	Appleton City city	1,187	$44,615	$86,500	27
304	Spanish Lake CDP	18,183	$51,125	$121,300	27
305	Lamar city	4,290	$34,894	$114,800	27
306	Monroe City city	3,162	$52,883	$152,400	27
307	Troy city	13,467	$75,777	$212,100	27
308	Wright City city	5,025	$74,833	$216,800	27
309	Poplar Bluff city	16,243	$42,035	$109,700	27
310	Malden city	3,818	$38,786	$88,900	27
311	Lilbourn city	1,021	$41,250	$65,600	27
312	Piedmont city	2,857	$37,868	$102,400	27
313	St. James city	3,922	$50,644	$117,200	27
314	Lebanon city	15,157	$42,157	$152,200	27
315	Kirksville city	17,493	$48,063	$145,300	27
316	Marionville city	2,701	$50,250	$125,700	27
317	Linn city	1,302	$43,750	$157,400	27
318	Caruthersville city	5,426	$35,903	$118,700	27
319	Humansville city	1,190	$34,904	$61,400	27
320	Mountain View city	2,648	$51,005	$114,900	27
321	Anderson city	2,415	$51,875	$97,900	27
322	Riverview village	2,688	$53,506	$74,000	27
323	Pevely city	6,037	$64,660	$203,700	26
324	Springfield city	169,432	$45,984	$165,200	26
325	Moscow Mills city	3,647	$68,451	$186,900	26
326	El Dorado Springs city	3,545	$31,982	$83,700	26
327	Webb City city	13,139	$61,502	$156,200	26
328	Cabool city	2,460	$30,781	$100,400	26
329	Pine Lawn city	2,738	$19,924	$51,700	26
330	Hillsboro city	3,483	$65,278	$206,200	26
331	Steele city	1,449	$33,750	$115,900	26
332	Nixa city	24,131	$80,491	$238,300	26
333	Joplin city	52,218	$51,154	$159,700	26
334	Sparta city	2,378	$61,630	$167,400	26
335	Hollister city	4,608	$57,778	$154,900	26
336	Bolivar city	10,996	$44,603	$188,700	26
337	West Plains city	12,341	$39,897	$158,700	26
338	Republic city	19,233	$64,364	$190,300	26
339	Valley Park city	6,817	$64,470	$232,900	26
340	Maryville city	10,556	$48,099	$178,900	25
341	Platte City city	4,793	$65,132	$195,000	25
342	Ozark city	21,953	$69,372	$230,600	25
343	Grain Valley city	15,967	$87,266	$269,800	25
344	Warrenton city	8,870	$64,400	$193,100	25
345	Steelville city	1,410	$32,404	$82,500	25
346	Union city	12,560	$71,760	$199,100	25
347	Farmington city	17,999	$49,882	$187,500	25
348	Ashland city	4,811	$90,628	$231,700	25
349	East Prairie city	2,930	$31,159	$58,000	25
350	Cuba city	3,172	$44,217	$171,000	25
351	Duenweg city	1,707	$53,839	$116,600	25
352	Buffalo city	3,358	$32,630	$131,300	25
353	Blue Summit CDP	1,145	$57,016	$34,900	25
354	Knob Noster city	2,824	$60,294	$146,700	25
355	Clever city	2,977	$77,403	$179,400	25
356	Holts Summit city	4,572	$81,927	$184,400	25
357	Merriam Woods city	2,203	$50,000	$111,800	24
358	Winfield city	1,726	$70,170	$178,200	24
359	Columbia city	127,200	$64,488	$268,300	24
360	Warrensburg city	19,437	$57,232	$216,900	24
361	Van Buren town	1,146	$20,441	$77,400	24
362	Camdenton city	4,017	$44,800	$171,600	24
363	North Kansas City city	4,758	$46,024	$194,700	23
364	Lake Ozark city	2,451	$80,476	$308,700	23
365	Shell Knob CDP	1,445	$51,852	$304,700	23
366	Rolla city	20,144	$42,518	$177,400	22
367	Village of Four Seasons village	2,077	$92,988	$302,700	22
368	Noel city	1,679	$39,196	$117,000	22
369	St. Robert city	5,327	$60,219	$225,100	21
370	Rogersville city	4,496	$51,375	$205,900	21
371	Marlborough village	2,366	$47,011	$187,900	21
372	Osage Beach city	4,715	$52,067	$286,800	21
373	Whiteman AFB CDP	3,713	$60,250	—	21
374	Duquesne village	2,216	$52,372	$184,200	20
375	Branson city	12,760	$54,961	$237,900	18

Missouri by the numbers

Missouri's largest profiled market is Kansas City city at 508,233 residents, while the median Missouri city on LocalVein has a population of 3,483. About 92% of the Missouri cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Missouri's profiled cities sits at $56K, with Ladue city topping the ranking at $250K and Pine Lawn city anchoring the other end at $20K — roughly a 13× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Missouri lists.

Across the 375 Missouri cities in this table, the median Market Opportunity Score is 31 out of 100, and Ladue city currently leads at 58. About 0% of Missouri's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Missouri typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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