Montana cities ranked by market opportunity
LocalVein profiles 95 Montana cities, covering 689,298 residents across the state. The median Market Opportunity Score across Montana sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Montana cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Gallatin Gateway | 1,092 | $81,429 | $747,900 | Warning: 41 |
| 2 | Livingston | 8,635 | $65,187 | $348,700 | Warning: 40 |
| 3 | Churchill | 1,120 | $95,550 | $588,800 | Info: 40 |
| 4 | Helena West Side | 1,584 | $67,692 | $411,800 | Info: 39 |
| 5 | Chinook | 1,460 | $71,500 | $205,900 | Info: 39 |
| 6 | Sun Prairie | 1,514 | $61,004 | $156,800 | Info: 39 |
| 7 | Butte-Silver Bow | 34,929 | $57,633 | $225,100 | Info: 38 |
| 8 | Lewistown | 6,028 | $44,195 | $159,500 | Info: 38 |
| 9 | White Sulphur Springs | 1,097 | $56,424 | $231,700 | Info: 38 |
| 10 | Roundup | 1,964 | $57,632 | $118,300 | Info: 38 |
| 11 | Harlowton | 1,054 | $53,750 | $178,800 | Info: 38 |
| 12 | Cut Bank | 3,040 | $55,848 | $161,400 | Info: 38 |
| 13 | Anaconda-Deer Lodge County | 9,512 | $49,533 | $209,700 | Info: 38 |
| 14 | Montana City | 2,899 | $125,223 | $519,100 | Info: 38 |
| 15 | Fort Benton | 1,470 | $67,171 | $201,900 | Info: 37 |
| 16 | Deer Lodge | 3,035 | $53,676 | $196,400 | Info: 37 |
| 17 | Helena Valley Northeast | 4,398 | $137,724 | $462,400 | Info: 37 |
| 18 | Forsyth | 1,682 | $58,375 | $185,100 | Info: 37 |
| 19 | Orchard Homes | 5,280 | $68,649 | $473,100 | Info: 37 |
| 20 | Helena Flats | 1,014 | $88,125 | $544,900 | Info: 37 |
| 21 | St. Ignatius | 1,053 | $50,781 | $194,200 | Info: 36 |
| 22 | Glasgow | 3,194 | $76,985 | $206,000 | Info: 36 |
| 23 | Great Falls | 60,412 | $63,934 | $237,400 | Info: 36 |
| 24 | Columbus | 1,925 | $62,500 | $264,000 | Info: 36 |
| 25 | Miles City | 8,412 | $60,732 | $182,700 | Info: 36 |
| 26 | Choteau | 1,719 | $53,929 | $194,900 | Info: 36 |
| 27 | Clancy | 1,729 | $116,800 | $443,500 | Info: 36 |
| 28 | Philipsburg | 1,012 | $40,096 | $304,200 | Info: 36 |
| 29 | Libby | 2,948 | $39,261 | $218,500 | Info: 36 |
| 30 | South Browning | 1,852 | — | — | Info: 36 |
| 31 | Three Forks | 2,034 | $80,394 | $382,400 | Info: 35 |
| 32 | East Helena | 1,855 | $53,611 | $254,400 | Info: 35 |
| 33 | Helena Valley West Central | 8,224 | $89,040 | $352,800 | Info: 35 |
| 34 | East Missoula | 2,072 | $65,541 | $323,900 | Info: 35 |
| 35 | Wheatland | 1,185 | $108,580 | $581,100 | Info: 35 |
| 36 | Whitehall | 1,151 | $38,750 | $180,600 | Info: 35 |
| 37 | Helena Valley Southeast | 9,533 | $63,824 | $308,000 | Info: 35 |
| 38 | Evergreen | 8,908 | $73,015 | $271,700 | Info: 35 |
| 39 | Glendive | 4,831 | $71,063 | $176,900 | Info: 34 |
| 40 | Frenchtown | 1,629 | $90,767 | $391,600 | Info: 34 |
| 41 | Lockwood | 7,474 | $74,451 | $250,900 | Info: 34 |
| 42 | Helena Valley Northwest | 5,070 | $101,278 | $358,600 | Info: 34 |
| 43 | Manhattan | 2,149 | $69,671 | $460,400 | Info: 34 |
| 44 | Big Timber | 1,530 | $63,514 | $235,100 | Info: 34 |
| 45 | Conrad | 2,553 | $47,348 | $158,400 | Info: 34 |
| 46 | Eureka | 2,009 | $43,750 | $172,300 | Info: 34 |
| 47 | Havre | 9,333 | $58,000 | $197,600 | Info: 34 |
| 48 | Boulder | 1,326 | $61,250 | $194,800 | Info: 34 |
| 49 | Malta | 1,902 | $59,449 | $139,000 | Info: 33 |
| 50 | Marion | 1,149 | $52,105 | $370,900 | Info: 33 |
| 51 | Townsend | 2,232 | $70,774 | $212,800 | Info: 33 |
| 52 | Thompson Falls | 1,568 | $53,203 | $182,200 | Info: 33 |
| 53 | Plentywood | 1,677 | $62,163 | $148,800 | Info: 33 |
| 54 | West Glendive | 1,968 | $57,743 | $179,700 | Info: 33 |
| 55 | Shelby | 3,129 | $53,357 | $206,000 | Info: 33 |
| 56 | Billings | 118,321 | $71,855 | $311,800 | Info: 33 |
| 57 | Colstrip | 2,156 | $86,000 | $193,700 | Info: 32 |
| 58 | Lakeside | 2,730 | $83,958 | $589,500 | Info: 32 |
| 59 | Columbia Falls | 5,531 | $65,313 | $346,700 | Info: 32 |
| 60 | Lolo | 4,378 | $73,700 | $353,700 | Info: 32 |
| 61 | Whitefish | 8,422 | $71,110 | $648,200 | Info: 32 |
| 62 | Red Lodge | 2,399 | $43,857 | $374,900 | Info: 32 |
| 63 | Four Corners | 5,562 | $111,474 | $620,200 | Info: 32 |
| 64 | Helena | 33,126 | $69,341 | $355,100 | Info: 32 |
| 65 | Laurel | 7,198 | $66,382 | $232,700 | Info: 31 |
| 66 | Bigfork | 5,249 | $82,648 | $614,300 | Info: 31 |
| 67 | Kalispell | 26,830 | $61,590 | $381,400 | Info: 31 |
| 68 | Stevensville | 2,172 | $52,745 | $336,500 | Info: 31 |
| 69 | Hardin | 3,766 | $60,463 | $142,800 | Info: 31 |
| 70 | Dillon | 4,020 | $51,458 | $237,500 | Info: 31 |
| 71 | Pray | 1,018 | $102,143 | $601,400 | Info: 31 |
| 72 | Baker | 1,535 | $78,971 | $198,800 | Info: 30 |
| 73 | Somers | 1,181 | $56,501 | $477,300 | Info: 30 |
| 74 | Missoula | 75,600 | $65,329 | $427,400 | Info: 30 |
| 75 | Bonner-West Riverside | 1,445 | $59,609 | $162,100 | Info: 29 |
| 76 | Ronan | 1,962 | $41,429 | $201,700 | Info: 29 |
| 77 | Hamilton | 4,949 | $52,917 | $299,800 | Info: 29 |
| 78 | Sidney | 6,235 | $62,992 | $249,100 | Info: 28 |
| 79 | Wolf Point | 2,604 | $48,750 | $124,600 | Info: 28 |
| 80 | Crow Agency | 2,110 | $49,333 | $88,500 | Info: 28 |
| 81 | King Arthur Park | 2,343 | $107,341 | $333,500 | Info: 28 |
| 82 | Plains | 1,077 | $24,661 | $209,200 | Info: 28 |
| 83 | Corvallis | 1,356 | $83,011 | $237,900 | Info: 27 |
| 84 | Polson | 5,334 | $51,463 | $321,000 | Info: 27 |
| 85 | Big Sky | 2,388 | $103,625 | $884,700 | Info: 27 |
| 86 | Belgrade | 11,425 | $88,896 | $469,600 | Info: 27 |
| 87 | Bozeman | 55,042 | $79,903 | $614,900 | Info: 27 |
| 88 | Seeley Lake | 1,335 | $46,031 | $270,400 | Info: 26 |
| 89 | Pablo | 1,808 | $38,430 | $255,200 | Info: 26 |
| 90 | Wye | 1,222 | $106,667 | $520,700 | Info: 26 |
| 91 | Lame Deer | 1,939 | $26,364 | $117,300 | Info: 24 |
| 92 | West Yellowstone | 1,457 | $57,167 | $402,600 | Info: 24 |
| 93 | North Browning | 2,894 | $40,813 | $131,300 | Info: 23 |
| 94 | Fort Belknap Agency | 1,434 | — | $73,000 | Info: 22 |
| 95 | Malmstrom AFB | 4,191 | $64,079 | — | Info: 20 |
Montana by the numbers
Montana's largest profiled market is Billings at 118,321 residents, while the median Montana city on LocalVein has a population of 2,172. About 93% of the Montana cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Montana's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.
Median household income across Montana's profiled cities sits at $63K, with Helena Valley Northeast topping the ranking at $138K and Plains anchoring the other end at $25K — roughly a 6× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.
Across the 95 Montana cities in this table, the median Market Opportunity Score is 34 out of 100, and Gallatin Gateway currently leads at 41. About 0% of Montana's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Montana typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.
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