Montana cities ranked by market opportunity
LocalVein profiles 95 Montana cities, covering 689,298 residents across the state. The median Market Opportunity Score across Montana sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Montana cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Gallatin Gateway CDP | 1,092 | $81,429 | $747,900 | Warning: 41 |
| 2 | Livingston city | 8,635 | $65,187 | $348,700 | Warning: 40 |
| 3 | Churchill CDP | 1,120 | $95,550 | $588,800 | Info: 40 |
| 4 | Helena West Side CDP | 1,584 | $67,692 | $411,800 | Info: 39 |
| 5 | Chinook city | 1,460 | $71,500 | $205,900 | Info: 39 |
| 6 | Sun Prairie CDP | 1,514 | $61,004 | $156,800 | Info: 39 |
| 7 | Butte-Silver Bow (balance) | 34,929 | $57,633 | $225,100 | Info: 38 |
| 8 | Lewistown city | 6,028 | $44,195 | $159,500 | Info: 38 |
| 9 | White Sulphur Springs city | 1,097 | $56,424 | $231,700 | Info: 38 |
| 10 | Roundup city | 1,964 | $57,632 | $118,300 | Info: 38 |
| 11 | Harlowton city | 1,054 | $53,750 | $178,800 | Info: 38 |
| 12 | Cut Bank city | 3,040 | $55,848 | $161,400 | Info: 38 |
| 13 | Anaconda-Deer Lodge County | 9,512 | $49,533 | $209,700 | Info: 38 |
| 14 | Montana City CDP | 2,899 | $125,223 | $519,100 | Info: 38 |
| 15 | Fort Benton city | 1,470 | $67,171 | $201,900 | Info: 37 |
| 16 | Deer Lodge city | 3,035 | $53,676 | $196,400 | Info: 37 |
| 17 | Helena Valley Northeast CDP | 4,398 | $137,724 | $462,400 | Info: 37 |
| 18 | Forsyth city | 1,682 | $58,375 | $185,100 | Info: 37 |
| 19 | Orchard Homes CDP | 5,280 | $68,649 | $473,100 | Info: 37 |
| 20 | Helena Flats CDP | 1,014 | $88,125 | $544,900 | Info: 37 |
| 21 | St. Ignatius town | 1,053 | $50,781 | $194,200 | Info: 36 |
| 22 | Glasgow city | 3,194 | $76,985 | $206,000 | Info: 36 |
| 23 | Great Falls city | 60,412 | $63,934 | $237,400 | Info: 36 |
| 24 | Columbus town | 1,925 | $62,500 | $264,000 | Info: 36 |
| 25 | Miles City city | 8,412 | $60,732 | $182,700 | Info: 36 |
| 26 | Choteau city | 1,719 | $53,929 | $194,900 | Info: 36 |
| 27 | Clancy CDP | 1,729 | $116,800 | $443,500 | Info: 36 |
| 28 | Philipsburg town | 1,012 | $40,096 | $304,200 | Info: 36 |
| 29 | Libby city | 2,948 | $39,261 | $218,500 | Info: 36 |
| 30 | South Browning CDP | 1,852 | — | — | Info: 36 |
| 31 | Three Forks city | 2,034 | $80,394 | $382,400 | Info: 35 |
| 32 | East Helena city | 1,855 | $53,611 | $254,400 | Info: 35 |
| 33 | Helena Valley West Central CDP | 8,224 | $89,040 | $352,800 | Info: 35 |
| 34 | East Missoula CDP | 2,072 | $65,541 | $323,900 | Info: 35 |
| 35 | Wheatland CDP | 1,185 | $108,580 | $581,100 | Info: 35 |
| 36 | Whitehall town | 1,151 | $38,750 | $180,600 | Info: 35 |
| 37 | Helena Valley Southeast CDP | 9,533 | $63,824 | $308,000 | Info: 35 |
| 38 | Evergreen CDP | 8,908 | $73,015 | $271,700 | Info: 35 |
| 39 | Glendive city | 4,831 | $71,063 | $176,900 | Info: 34 |
| 40 | Frenchtown CDP | 1,629 | $90,767 | $391,600 | Info: 34 |
| 41 | Lockwood CDP | 7,474 | $74,451 | $250,900 | Info: 34 |
| 42 | Helena Valley Northwest CDP | 5,070 | $101,278 | $358,600 | Info: 34 |
| 43 | Manhattan town | 2,149 | $69,671 | $460,400 | Info: 34 |
| 44 | Big Timber city | 1,530 | $63,514 | $235,100 | Info: 34 |
| 45 | Conrad city | 2,553 | $47,348 | $158,400 | Info: 34 |
| 46 | Eureka town | 2,009 | $43,750 | $172,300 | Info: 34 |
| 47 | Havre city | 9,333 | $58,000 | $197,600 | Info: 34 |
| 48 | Boulder city | 1,326 | $61,250 | $194,800 | Info: 34 |
| 49 | Malta city | 1,902 | $59,449 | $139,000 | Info: 33 |
| 50 | Marion CDP | 1,149 | $52,105 | $370,900 | Info: 33 |
| 51 | Townsend city | 2,232 | $70,774 | $212,800 | Info: 33 |
| 52 | Thompson Falls city | 1,568 | $53,203 | $182,200 | Info: 33 |
| 53 | Plentywood city | 1,677 | $62,163 | $148,800 | Info: 33 |
| 54 | West Glendive CDP | 1,968 | $57,743 | $179,700 | Info: 33 |
| 55 | Shelby city | 3,129 | $53,357 | $206,000 | Info: 33 |
| 56 | Billings city | 118,321 | $71,855 | $311,800 | Info: 33 |
| 57 | Colstrip city | 2,156 | $86,000 | $193,700 | Info: 32 |
| 58 | Lakeside CDP | 2,730 | $83,958 | $589,500 | Info: 32 |
| 59 | Columbia Falls city | 5,531 | $65,313 | $346,700 | Info: 32 |
| 60 | Lolo CDP | 4,378 | $73,700 | $353,700 | Info: 32 |
| 61 | Whitefish city | 8,422 | $71,110 | $648,200 | Info: 32 |
| 62 | Red Lodge city | 2,399 | $43,857 | $374,900 | Info: 32 |
| 63 | Four Corners CDP | 5,562 | $111,474 | $620,200 | Info: 32 |
| 64 | Helena city | 33,126 | $69,341 | $355,100 | Info: 32 |
| 65 | Laurel city | 7,198 | $66,382 | $232,700 | Info: 31 |
| 66 | Bigfork CDP | 5,249 | $82,648 | $614,300 | Info: 31 |
| 67 | Kalispell city | 26,830 | $61,590 | $381,400 | Info: 31 |
| 68 | Stevensville town | 2,172 | $52,745 | $336,500 | Info: 31 |
| 69 | Hardin city | 3,766 | $60,463 | $142,800 | Info: 31 |
| 70 | Dillon city | 4,020 | $51,458 | $237,500 | Info: 31 |
| 71 | Pray CDP | 1,018 | $102,143 | $601,400 | Info: 31 |
| 72 | Baker city | 1,535 | $78,971 | $198,800 | Info: 30 |
| 73 | Somers CDP | 1,181 | $56,501 | $477,300 | Info: 30 |
| 74 | Missoula city | 75,600 | $65,329 | $427,400 | Info: 30 |
| 75 | Bonner-West Riverside CDP | 1,445 | $59,609 | $162,100 | Info: 29 |
| 76 | Ronan city | 1,962 | $41,429 | $201,700 | Info: 29 |
| 77 | Hamilton city | 4,949 | $52,917 | $299,800 | Info: 29 |
| 78 | Sidney city | 6,235 | $62,992 | $249,100 | Info: 28 |
| 79 | Wolf Point city | 2,604 | $48,750 | $124,600 | Info: 28 |
| 80 | Crow Agency CDP | 2,110 | $49,333 | $88,500 | Info: 28 |
| 81 | King Arthur Park CDP | 2,343 | $107,341 | $333,500 | Info: 28 |
| 82 | Plains town | 1,077 | $24,661 | $209,200 | Info: 28 |
| 83 | Corvallis CDP | 1,356 | $83,011 | $237,900 | Info: 27 |
| 84 | Polson city | 5,334 | $51,463 | $321,000 | Info: 27 |
| 85 | Big Sky CDP | 2,388 | $103,625 | $884,700 | Info: 27 |
| 86 | Belgrade city | 11,425 | $88,896 | $469,600 | Info: 27 |
| 87 | Bozeman city | 55,042 | $79,903 | $614,900 | Info: 27 |
| 88 | Seeley Lake CDP | 1,335 | $46,031 | $270,400 | Info: 26 |
| 89 | Pablo CDP | 1,808 | $38,430 | $255,200 | Info: 26 |
| 90 | Wye CDP | 1,222 | $106,667 | $520,700 | Info: 26 |
| 91 | Lame Deer CDP | 1,939 | $26,364 | $117,300 | Info: 24 |
| 92 | West Yellowstone town | 1,457 | $57,167 | $402,600 | Info: 24 |
| 93 | North Browning CDP | 2,894 | $40,813 | $131,300 | Info: 23 |
| 94 | Fort Belknap Agency CDP | 1,434 | — | $73,000 | Info: 22 |
| 95 | Malmstrom AFB CDP | 4,191 | $64,079 | — | Info: 20 |
Montana by the numbers
Montana's largest profiled market is Billings city at 118,321 residents, while the median Montana city on LocalVein has a population of 2,172. About 93% of the Montana cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Montana's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.
Median household income across Montana's profiled cities sits at $63K, with Helena Valley Northeast CDP topping the ranking at $138K and Plains town anchoring the other end at $25K — roughly a 6× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.
Across the 95 Montana cities in this table, the median Market Opportunity Score is 34 out of 100, and Gallatin Gateway CDP currently leads at 41. About 0% of Montana's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Montana typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.
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