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Durham city, NC · market profile

Durham city, NC

Durham city, NC is one of the largest US markets, with 288,465 residents and a median household income of $79K. At the 100th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Agencies prospecting Durham city are working a market where competition is real but discovery is rich.

26
of 100
Thin market
Population
288,465
Median HHI
$79,234
Median Home Value
$355,300
Homeownership
48%
Median Home Age
1994
Businesses Profiled
280

How Durham city's demographics shape the local-services market

Just 48% of Durham city households own their home — well below the US median of 65%. Low ownership funnels trades spend to property managers, turnover crews, and corporate landlords. Agency playbooks here should assume fewer named buyers, larger annual contract value, and longer procurement cycles than an owner-dominated market would carry.

The median home in Durham city was built in 1994 — 14 years newer than the US baseline. Newer housing skews demand toward upgrade and remodeling work rather than emergency repair. The vertical mix changes accordingly: kitchen and bath remodelers, smart-home installers, and outdoor-living contractors absorb a larger share of the local trades wallet than they would in an older market.

With 288,465 residents, Durham city ranks at the 100th percentile of US cities by population. Large metros reward narrow books of business — a single-vertical, single-metro agency can fill a calendar without ever crossing category lines. The tradeoff is crowded messaging; a sharp differentiator beats a broad promise in every pitch motion.

Median Household Income
Durham city
$79,234
US median
$75,000
Median Home Value
Durham city
$355,300
US median
$320,000
Homeownership
Durham city
48%
US median
65%
Self-Employed shareData pending
Durham city
US median
6.0%

Top verticals by opportunity in Durham city

Every vertical we've profiled in Durham city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
HVAC Contractor154Info: 12View leads
Plumbing Contractor126Info: 9View leads

24 of these Durham city businesses operate without a website — see the no-website shortlist for Durham city.

A sample of Durham city businesses profiled

  • Limcan Certified Heating and Air ConditioningHVAC contractor
  • Comfort Monster Heating & AirHVAC contractor
  • Hawk Home Services - HVAC Contractors DurhamHVAC contractor
  • Button's Heating & Air ConditioningHVAC contractor
  • Service Experts RaleighHVAC contractor

Showing 5 of 280. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Durham city, NC?
LocalVein currently indexes 280 businesses in Durham city, NC, spread across the 21 verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
Which vertical has the most prospects in Durham city?
HVAC contractors leads with 154 active operators in our index. That puts it ahead of every other category we track in Durham city — a natural first target when an agency is testing a new outreach angle.
What does Durham city's Market Opportunity Score mean?
Durham city scores 26.02/100 on LocalVein's Market Opportunity Score. The score blends median home value ($355K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
How often is Durham city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Durham city's demographic row was April 2026.
Can I export Durham city prospects to GoHighLevel, HubSpot, or Instantly?
Yes, every paid tier produces CRM-ready exports — ready-to-drop CSVs for GoHighLevel, HubSpot, Instantly, and a neutral format for any other pipeline tool. For Durham city, expect 280 businesses available across all verticals once you scan a vertical for the first time. $79K median household income and 288,465 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Durham city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 280 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Durham city — free

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