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Wilmington city, NC · market profile

Wilmington city, NC

Wilmington city, NC is one of the largest US markets, with 118,578 residents and a median household income of $64K. At the 98th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. For an outbound team, Wilmington city rewards specialization: pick a vertical, build domain expertise, ride the volume.

26
of 100
Thin market
Population
118,578
Median HHI
$63,900
Median Home Value
$350,300
Homeownership
42%
Median Home Age
1988
Businesses Profiled
137

How Wilmington city's demographics shape the local-services market

Median household income in Wilmington city is $64K — 15% below the US median of $75K. Thinner household budgets push agency playbooks toward frequency over ticket size — financing offers, recurring-service contracts, and neighborhood referral engines usually carry more weight than premium campaigns.

Just 42% of Wilmington city households own their home — well below the US median of 65%. Renter-heavy markets concentrate trades demand into property managers and landlords. Prospecting these markets means fewer addresses but larger account values per win, and agencies usually target a 30–50 contact list of property management companies rather than a long-tail homeowner pull.

With 118,578 residents, Wilmington city ranks at the 98th percentile of US cities by population. Top-percentile populations support standalone vertical practices but punish generalist agencies. Investing in a repeatable proof point (retention, conversion, speed-to-lead) tends to unlock upmarket deal flow faster than broadening the service menu.

Median Household Income
Wilmington city
$63,900
US median
$75,000
Median Home Value
Wilmington city
$350,300
US median
$320,000
Homeownership
Wilmington city
42%
US median
65%
Self-Employed shareData pending
Wilmington city
US median
6.0%

Top verticals by opportunity in Wilmington city

Every vertical we've profiled in Wilmington city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
HVAC Contractor87Info: 1View leads
Plumbing Contractor50Info: 11View leads

27 of these Wilmington city businesses operate without a website — see the no-website shortlist for Wilmington city.

A sample of Wilmington city businesses profiled

  • George H. Burns Inc.HVAC contractor
  • Brandywine Heating And AirHVAC contractor
  • Absolute HVAC LLCHVAC contractor
  • AAA Comfort Heating, Air Conditioning & Refrigeration, Inc.HVAC contractor
  • One Hour Heating & Air Conditioning® of Wilmington DeHVAC contractor

Showing 5 of 137. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Wilmington city, NC?
LocalVein currently indexes 137 businesses in Wilmington city, NC, spread across the 21 verticals we cover. Records cycle off on a rolling 14-day refresh, so closures and rebrands roll out of the index without manual curation. Refreshed April 2026.
Which vertical has the most prospects in Wilmington city?
HVAC contractors leads with 87 active operators in our index. It's the densest vertical in Wilmington city and usually the easiest one to source a starting prospect list from.
What does Wilmington city's Market Opportunity Score mean?
Wilmington city scores 25.88/100 on LocalVein's Market Opportunity Score. The score blends median home value ($350K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Wilmington city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Wilmington city's demographic row was April 2026.
Can I export Wilmington city prospects to GoHighLevel, HubSpot, or Instantly?
Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For Wilmington city, expect 137 businesses available across all verticals once you scan a vertical for the first time. $64K median household income and 118,578 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Wilmington city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 137 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

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