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Wilson, NC · market profile

Wilson, NC

Only 43% of housing in Wilson is owner-occupied — a renter-heavy market in the bottom 12% of US cities for ownership rate. Trades work here flows through landlords and property managers, not individual homeowners, which means fewer but larger buyers per agency client. In Wilson, the 47,740 residents matter less than the property managers — a tight named-account list usually beats broad outbound here.

25
of 100
Thin market
Population
47,740
Median HHI
$47,294
Median Home Value
$192,000
Homeownership
43%
Median Home Age
1983
Businesses Profiled
0

How Wilson's demographics shape the local-services market

Median household income in Wilson is $47K — 37% below the US median of $75K. When household budgets run tight, trade operators who win tend to lead with payment flexibility and relationship-depth; agencies calibrate their creative and offers accordingly.

The median home in Wilson is worth $192K, 40% below the US median of $320K. When property values sit below the national median, clients need flow, not flagship jobs. The winning mix here tilts toward maintenance plans, seasonal packages, and neighborhood route density rather than high-ticket upgrades.

Just 43% of Wilson households own their home — well below the US median of 65%. Low ownership funnels trades spend to property managers, turnover crews, and corporate landlords. Agency playbooks here should assume fewer named buyers, larger annual contract value, and longer procurement cycles than an owner-dominated market would carry.

With 47,740 residents, Wilson ranks at the 94th percentile of US cities by population. Top-percentile populations support standalone vertical practices but punish generalist agencies. Investing in a repeatable proof point (retention, conversion, speed-to-lead) tends to unlock upmarket deal flow faster than broadening the service menu.

Median Household Income
Wilson
$47,294
US median
$75,000
Median Home Value
Wilson
$192,000
US median
$320,000
Homeownership
Wilson
43%
US median
65%
Self-Employed shareData pending
Wilson
US median
6.0%

Top verticals by opportunity in Wilson

Every vertical we've profiled in Wilson, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

No vertical data yet for this city.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Wilson, NC?
LocalVein currently indexes 0 businesses in Wilson, NC, spread across the 21 verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
Which vertical has the most prospects in Wilson?
Vertical depth in Wilson is still being filled in as user scans accumulate. Run a free scan to be the first to populate a vertical here.
What does Wilson's Market Opportunity Score mean?
Wilson scores 25.14/100 on LocalVein's Market Opportunity Score. The score blends median home value ($192K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
How often is Wilson data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Wilson's demographic row was April 2026.
Can I export Wilson prospects to GoHighLevel, HubSpot, or Instantly?
Yes, every paid tier produces CRM-ready exports — ready-to-drop CSVs for GoHighLevel, HubSpot, Instantly, and a neutral format for any other pipeline tool. For Wilson, expect 0 businesses available across all verticals once you scan a vertical for the first time. $47K median household income and 47,740 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Wilson is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • every profiled business
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Wilson — free

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