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North Dakota cities ranked by market opportunity

LocalVein profiles 51 North Dakota cities, covering 546,051 residents across the state. The median Market Opportunity Score across North Dakota sits at 31 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

Total population

546,051

Median MOS

Businesses scanned

North Dakota cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Thompson city	1,092	$110,909	$274,000	39
2	Oakes city	2,046	$64,750	$160,100	37
3	Larimore city	1,262	$78,846	$180,200	36
4	Horace city	3,964	$145,801	$444,600	36
5	Lisbon city	2,262	$61,953	$185,700	35
6	Garrison city	1,456	$68,646	$181,800	35
7	Surrey city	1,672	$105,125	$302,200	34
8	Rugby city	2,555	$50,580	$147,800	34
9	Hillsboro city	1,643	$77,844	$180,800	33
10	Bowman city	1,523	$70,859	$181,300	33
11	Carrington city	2,171	$65,469	$141,800	33
12	Washburn city	1,434	$75,729	$226,200	33
13	Valley City city	6,554	$56,471	$152,800	32
14	Cando city	1,199	$49,375	$149,300	32
15	Park River city	1,483	$76,080	$118,600	32
16	Hazen city	2,509	$72,094	$189,300	32
17	Mandan city	24,293	$75,966	$246,300	32
18	Casselton city	2,640	$68,472	$297,500	32
19	Lincoln city	4,309	$83,387	$259,400	32
20	Langdon city	1,835	$63,664	$130,400	32
21	Mapleton city	1,243	$116,364	$285,500	32
22	Grafton city	4,128	$60,184	$153,800	32
23	Kenmare city	1,027	$64,167	$122,000	31
24	Burlington city	1,169	$95,216	$237,800	31
25	Hettinger city	1,141	$50,750	$112,600	31
26	Harvey city	1,720	$42,368	$118,000	31
27	Bismarck city	74,146	$77,608	$291,400	31
28	New Rockford city	1,325	$47,969	$101,400	31
29	Bottineau city	2,063	$70,882	$165,300	30
30	Beulah city	3,058	$84,417	$194,300	30
31	Jamestown city	15,774	$54,809	$192,500	30
32	Mayville city	2,050	$64,044	$196,200	28
33	Minot city	47,922	$77,431	$254,400	28
34	Crosby city	1,116	$80,000	$111,800	28
35	Rolla city	1,164	$52,841	$121,500	28
36	Cavalier city	1,304	$57,188	$155,500	28
37	Wahpeton city	7,996	$57,417	$164,600	27
38	Dickinson city	25,216	$76,964	$252,400	26
39	Devils Lake city	7,170	$42,755	$171,000	26
40	Grand Forks city	58,882	$63,838	$243,300	26
41	Stanley city	2,089	$105,893	$241,300	26
42	West Fargo city	39,325	$96,877	$302,200	25
43	Tioga city	1,525	$62,315	$196,800	24
44	Shell Valley CDP	1,112	$43,281	$55,200	24
45	Fargo city	129,064	$66,029	$269,800	23
46	Belcourt CDP	1,739	$64,526	$94,300	22
47	Minot AFB CDP	4,904	$65,571	—	21
48	Grand Forks AFB CDP	2,072	$72,279	—	21
49	Williston city	27,964	$84,309	$262,700	21
50	New Town city	2,725	$50,707	$199,700	16
51	Watford City city	6,016	$88,351	$385,100	15

North Dakota by the numbers

North Dakota's largest profiled market is Fargo city at 129,064 residents, while the median North Dakota city on LocalVein has a population of 2,072. About 86% of the North Dakota cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of North Dakota's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across North Dakota's profiled cities sits at $68K, with Horace city topping the ranking at $146K and Harvey city anchoring the other end at $42K — roughly a 3× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 51 North Dakota cities in this table, the median Market Opportunity Score is 31 out of 100, and Thompson city currently leads at 39. About 0% of North Dakota's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

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