Nebraska cities ranked by market opportunity
LocalVein profiles 119 Nebraska cities, covering 1,451,378 residents across the state. The median Market Opportunity Score across Nebraska sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Nebraska cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Madison | 2,074 | $56,932 | $116,000 | Warning: 43 |
| 2 | Bayard | 1,509 | $61,818 | $107,900 | Warning: 41 |
| 3 | Hooper | 1,078 | $75,800 | $168,100 | Warning: 41 |
| 4 | Cambridge | 1,036 | $60,066 | $104,800 | Warning: 41 |
| 5 | Oakland | 1,572 | $66,202 | $150,600 | Warning: 41 |
| 6 | North Bend | 1,225 | $84,345 | $162,700 | Warning: 40 |
| 7 | Utica | 1,092 | $81,797 | $179,700 | Warning: 40 |
| 8 | Louisville | 1,393 | $97,115 | $204,700 | Info: 40 |
| 9 | Stromsburg | 1,007 | $61,182 | $159,100 | Info: 40 |
| 10 | Pender | 1,262 | $67,419 | $165,900 | Info: 39 |
| 11 | Fairbury | 3,905 | $51,782 | $90,800 | Info: 39 |
| 12 | Wilber | 2,178 | $80,227 | $154,700 | Info: 39 |
| 13 | Weeping Water | 1,244 | $67,083 | $191,600 | Info: 39 |
| 14 | Wymore | 1,287 | $56,051 | $57,600 | Info: 39 |
| 15 | Mitchell | 1,804 | $50,250 | $114,900 | Info: 39 |
| 16 | Ceresco | 1,355 | $103,906 | $186,300 | Info: 39 |
| 17 | Alma | 1,176 | $68,333 | $158,200 | Info: 39 |
| 18 | Ravenna | 1,352 | $64,844 | $129,600 | Info: 39 |
| 19 | Friend | 1,085 | $84,861 | $171,200 | Info: 39 |
| 20 | Battle Creek | 1,478 | $93,750 | $188,100 | Info: 38 |
| 21 | Superior | 1,833 | $61,852 | $69,300 | Info: 38 |
| 22 | Falls City | 4,099 | $45,750 | $91,900 | Info: 38 |
| 23 | Sutton | 1,349 | $80,714 | $151,300 | Info: 38 |
| 24 | Pierce | 1,986 | $64,167 | $157,600 | Info: 38 |
| 25 | Grant | 1,392 | $70,000 | $148,800 | Info: 38 |
| 26 | Shelton | 1,354 | $75,781 | $137,100 | Info: 38 |
| 27 | Minden | 3,020 | $64,846 | $188,100 | Info: 38 |
| 28 | West Point | 3,479 | $63,977 | $209,200 | Info: 37 |
| 29 | Harvard | 1,001 | $67,813 | $98,400 | Info: 37 |
| 30 | Fullerton | 1,463 | $54,375 | $120,700 | Info: 37 |
| 31 | Syracuse | 1,964 | $70,625 | $190,000 | Info: 37 |
| 32 | Gordon | 1,646 | $58,906 | $93,300 | Info: 37 |
| 33 | Eagle | 1,089 | $76,500 | $161,800 | Info: 37 |
| 34 | Springfield | 1,620 | $92,153 | $237,300 | Info: 37 |
| 35 | Burwell | 1,020 | $64,821 | $125,000 | Info: 37 |
| 36 | Bennet | 1,174 | $100,417 | $252,400 | Info: 37 |
| 37 | Albion | 1,733 | $70,761 | $210,800 | Info: 37 |
| 38 | Kimball | 2,153 | $57,153 | $105,700 | Info: 37 |
| 39 | Wood River | 1,426 | $76,591 | $131,400 | Info: 37 |
| 40 | Yutan | 1,535 | $89,531 | $184,900 | Info: 37 |
| 41 | Plainview | 1,241 | $56,100 | $86,900 | Info: 37 |
| 42 | Woodland Park | 1,648 | $77,880 | $161,500 | Info: 37 |
| 43 | Wakefield | 1,288 | $57,500 | $110,300 | Info: 36 |
| 44 | Nebraska City | 7,287 | $67,993 | $147,800 | Info: 36 |
| 45 | Dakota City | 2,980 | $80,433 | $170,200 | Info: 36 |
| 46 | Wisner | 1,436 | $66,875 | $134,800 | Info: 36 |
| 47 | Hartington | 1,736 | $78,304 | $169,000 | Info: 36 |
| 48 | Hebron | 1,641 | $61,207 | $117,400 | Info: 36 |
| 49 | Beaver Lake | 2,198 | $136,364 | $384,500 | Info: 36 |
| 50 | Geneva | 2,214 | $79,750 | $156,900 | Info: 36 |
| 51 | Cairo | 1,117 | $55,179 | $184,000 | Info: 36 |
| 52 | Neligh | 1,636 | $60,000 | $145,100 | Info: 36 |
| 53 | Blair | 7,868 | $76,292 | $211,000 | Info: 36 |
| 54 | Holdrege | 5,503 | $55,263 | $166,600 | Info: 36 |
| 55 | Stanton | 1,824 | $73,571 | $161,300 | Info: 36 |
| 56 | Arlington | 1,437 | $95,278 | $222,500 | Info: 36 |
| 57 | Atkinson | 1,433 | $72,857 | $147,600 | Info: 36 |
| 58 | Creighton | 1,199 | $53,167 | $103,700 | Info: 35 |
| 59 | Tekamah | 1,691 | $54,139 | $113,900 | Info: 35 |
| 60 | McCook | 7,360 | $51,815 | $137,400 | Info: 35 |
| 61 | Chadron | 5,207 | $54,026 | $153,300 | Info: 35 |
| 62 | Ord | 2,186 | $53,274 | $109,500 | Info: 35 |
| 63 | Valley | 3,113 | $106,750 | $515,100 | Info: 35 |
| 64 | Gibbon | 1,643 | $69,762 | $151,700 | Info: 35 |
| 65 | Milford | 2,656 | $80,997 | $225,200 | Info: 35 |
| 66 | Alliance | 8,089 | $65,599 | $156,300 | Info: 35 |
| 67 | Arapahoe | 1,010 | $63,173 | $95,000 | Info: 35 |
| 68 | Central City | 3,039 | $62,012 | $158,300 | Info: 35 |
| 69 | Hastings | 25,005 | $61,202 | $177,200 | Info: 35 |
| 70 | David City | 3,013 | $66,585 | $158,800 | Info: 34 |
| 71 | Gering | 8,567 | $70,244 | $170,700 | Info: 34 |
| 72 | Bridgeport | 1,403 | $59,643 | $100,600 | Info: 34 |
| 73 | Sidney | 6,396 | $51,704 | $137,300 | Info: 34 |
| 74 | Aurora | 4,665 | $71,051 | $221,700 | Info: 34 |
| 75 | Buccaneer Bay | 1,361 | $140,517 | $316,000 | Info: 34 |
| 76 | Beatrice | 12,233 | $54,583 | $152,900 | Info: 34 |
| 77 | Fremont | 27,321 | $67,179 | $194,400 | Info: 34 |
| 78 | Ainsworth | 1,632 | $51,667 | $90,500 | Info: 34 |
| 79 | Plattsmouth | 6,680 | $64,296 | $171,900 | Info: 34 |
| 80 | Wahoo | 4,885 | $81,544 | $227,100 | Info: 34 |
| 81 | Gothenburg | 3,436 | $79,519 | $173,200 | Info: 34 |
| 82 | O'Neill | 3,574 | $66,458 | $130,900 | Info: 34 |
| 83 | Auburn | 3,468 | $58,674 | $98,900 | Info: 33 |
| 84 | Columbus | 24,188 | $67,212 | $198,900 | Info: 33 |
| 85 | Crete | 7,521 | $76,258 | $203,900 | Info: 33 |
| 86 | Sutherland | 1,224 | $73,750 | $176,500 | Info: 33 |
| 87 | Elm Creek | 1,146 | $75,625 | $197,100 | Info: 33 |
| 88 | Waverly | 4,363 | $110,000 | $290,000 | Info: 33 |
| 89 | Schuyler | 6,517 | $78,380 | $129,600 | Info: 33 |
| 90 | Omaha | 488,197 | $72,708 | $230,100 | Info: 33 |
| 91 | Cozad | 3,944 | $50,161 | $118,600 | Info: 33 |
| 92 | Ashland | 3,083 | $80,948 | $229,100 | Info: 33 |
| 93 | St. Paul | 2,574 | $58,493 | $184,400 | Info: 32 |
| 94 | York | 8,114 | $62,632 | $170,900 | Info: 32 |
| 95 | Imperial | 2,182 | $71,667 | $176,700 | Info: 32 |
| 96 | Ogallala | 4,800 | $55,481 | $135,500 | Info: 32 |
| 97 | Scottsbluff | 14,406 | $53,448 | $141,300 | Info: 32 |
| 98 | North Platte | 23,030 | $57,805 | $159,500 | Info: 32 |
| 99 | Tecumseh | 1,844 | $46,127 | $104,300 | Info: 32 |
| 100 | Bellevue | 64,355 | $87,343 | $230,800 | Info: 31 |
| 101 | Hickman | 2,834 | $104,219 | $294,200 | Info: 31 |
| 102 | Grand Island | 52,761 | $62,439 | $202,600 | Info: 31 |
| 103 | Ralston | 6,445 | $65,557 | $215,800 | Info: 31 |
| 104 | Chalco | 10,625 | $81,427 | $224,400 | Info: 31 |
| 105 | Norfolk | 25,962 | $62,175 | $199,100 | Info: 31 |
| 106 | Papillion | 24,063 | $109,602 | $290,900 | Info: 31 |
| 107 | Broken Bow | 3,524 | $56,438 | $124,600 | Info: 31 |
| 108 | Wayne | 6,055 | $52,804 | $198,600 | Info: 31 |
| 109 | Seward | 7,665 | $70,000 | $232,500 | Info: 30 |
| 110 | Lexington | 10,693 | $62,364 | $155,200 | Info: 30 |
| 111 | South Sioux City | 13,871 | $68,397 | $160,900 | Info: 30 |
| 112 | Lincoln | 291,932 | $69,991 | $248,200 | Info: 30 |
| 113 | Kearney | 34,024 | $69,790 | $235,800 | Info: 29 |
| 114 | Gretna | 9,117 | $118,765 | $326,000 | Info: 29 |
| 115 | Fort Calhoun | 1,246 | $96,071 | $271,600 | Info: 29 |
| 116 | Valentine | 2,632 | $53,438 | $135,600 | Info: 29 |
| 117 | Bennington | 2,417 | $98,375 | $337,600 | Info: 26 |
| 118 | La Vista | 16,594 | $78,145 | $244,900 | Info: 25 |
| 119 | Offutt AFB | 5,663 | $67,803 | — | Info: 23 |
Nebraska by the numbers
Nebraska's largest profiled market is Omaha at 488,197 residents, while the median Nebraska city on LocalVein has a population of 2,186. About 93% of the Nebraska cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.
Median household income across Nebraska's profiled cities sits at $67K, with Buccaneer Bay topping the ranking at $141K and Falls City anchoring the other end at $46K — roughly a 3× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.
Across the 119 Nebraska cities in this table, the median Market Opportunity Score is 35 out of 100, and Madison currently leads at 43. About 0% of Nebraska's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.
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