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Nebraska cities ranked by market opportunity

LocalVein profiles 119 Nebraska cities, covering 1,451,378 residents across the state. The median Market Opportunity Score across Nebraska sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

119

Total population

1,451,378

Median MOS

Businesses scanned

644

Nebraska cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Madison city	2,074	$56,932	$116,000	Warning: 43
2	Bayard city	1,509	$61,818	$107,900	Warning: 41
3	Hooper city	1,078	$75,800	$168,100	Warning: 41
4	Cambridge city	1,036	$60,066	$104,800	Warning: 41
5	Oakland city	1,572	$66,202	$150,600	Warning: 41
6	North Bend city	1,225	$84,345	$162,700	Warning: 40
7	Utica village	1,092	$81,797	$179,700	Warning: 40
8	Louisville city	1,393	$97,115	$204,700	Info: 40
9	Stromsburg city	1,007	$61,182	$159,100	Info: 40
10	Pender village	1,262	$67,419	$165,900	Info: 39
11	Fairbury city	3,905	$51,782	$90,800	Info: 39
12	Wilber city	2,178	$80,227	$154,700	Info: 39
13	Weeping Water city	1,244	$67,083	$191,600	Info: 39
14	Wymore city	1,287	$56,051	$57,600	Info: 39
15	Mitchell city	1,804	$50,250	$114,900	Info: 39
16	Ceresco village	1,355	$103,906	$186,300	Info: 39
17	Alma city	1,176	$68,333	$158,200	Info: 39
18	Ravenna city	1,352	$64,844	$129,600	Info: 39
19	Friend city	1,085	$84,861	$171,200	Info: 39
20	Battle Creek city	1,478	$93,750	$188,100	Info: 38
21	Superior city	1,833	$61,852	$69,300	Info: 38
22	Falls City city	4,099	$45,750	$91,900	Info: 38
23	Sutton city	1,349	$80,714	$151,300	Info: 38
24	Pierce city	1,986	$64,167	$157,600	Info: 38
25	Grant city	1,392	$70,000	$148,800	Info: 38
26	Shelton village	1,354	$75,781	$137,100	Info: 38
27	Minden city	3,020	$64,846	$188,100	Info: 38
28	West Point city	3,479	$63,977	$209,200	Info: 37
29	Harvard city	1,001	$67,813	$98,400	Info: 37
30	Fullerton city	1,463	$54,375	$120,700	Info: 37
31	Syracuse city	1,964	$70,625	$190,000	Info: 37
32	Gordon city	1,646	$58,906	$93,300	Info: 37
33	Eagle village	1,089	$76,500	$161,800	Info: 37
34	Springfield city	1,620	$92,153	$237,300	Info: 37
35	Burwell city	1,020	$64,821	$125,000	Info: 37
36	Bennet village	1,174	$100,417	$252,400	Info: 37
37	Albion city	1,733	$70,761	$210,800	Info: 37
38	Kimball city	2,153	$57,153	$105,700	Info: 37
39	Wood River city	1,426	$76,591	$131,400	Info: 37
40	Yutan city	1,535	$89,531	$184,900	Info: 37
41	Plainview city	1,241	$56,100	$86,900	Info: 37
42	Woodland Park CDP	1,648	$77,880	$161,500	Info: 37
43	Wakefield city	1,288	$57,500	$110,300	Info: 36
44	Nebraska City city	7,287	$67,993	$147,800	Info: 36
45	Dakota City city	2,980	$80,433	$170,200	Info: 36
46	Wisner city	1,436	$66,875	$134,800	Info: 36
47	Hartington city	1,736	$78,304	$169,000	Info: 36
48	Hebron city	1,641	$61,207	$117,400	Info: 36
49	Beaver Lake CDP	2,198	$136,364	$384,500	Info: 36
50	Geneva city	2,214	$79,750	$156,900	Info: 36
51	Cairo village	1,117	$55,179	$184,000	Info: 36
52	Neligh city	1,636	$60,000	$145,100	Info: 36
53	Blair city	7,868	$76,292	$211,000	Info: 36
54	Holdrege city	5,503	$55,263	$166,600	Info: 36
55	Stanton city	1,824	$73,571	$161,300	Info: 36
56	Arlington village	1,437	$95,278	$222,500	Info: 36
57	Atkinson city	1,433	$72,857	$147,600	Info: 36
58	Creighton city	1,199	$53,167	$103,700	Info: 35
59	Tekamah city	1,691	$54,139	$113,900	Info: 35
60	McCook city	7,360	$51,815	$137,400	Info: 35
61	Chadron city	5,207	$54,026	$153,300	Info: 35
62	Ord city	2,186	$53,274	$109,500	Info: 35
63	Valley city	3,113	$106,750	$515,100	Info: 35
64	Gibbon city	1,643	$69,762	$151,700	Info: 35
65	Milford city	2,656	$80,997	$225,200	Info: 35
66	Alliance city	8,089	$65,599	$156,300	Info: 35
67	Arapahoe city	1,010	$63,173	$95,000	Info: 35
68	Central City city	3,039	$62,012	$158,300	Info: 35
69	Hastings city	25,005	$61,202	$177,200	Info: 35
70	David City city	3,013	$66,585	$158,800	Info: 34
71	Gering city	8,567	$70,244	$170,700	Info: 34
72	Bridgeport city	1,403	$59,643	$100,600	Info: 34
73	Sidney city	6,396	$51,704	$137,300	Info: 34
74	Aurora city	4,665	$71,051	$221,700	Info: 34
75	Buccaneer Bay CDP	1,361	$140,517	$316,000	Info: 34
76	Beatrice city	12,233	$54,583	$152,900	Info: 34
77	Fremont city	27,321	$67,179	$194,400	Info: 34
78	Ainsworth city	1,632	$51,667	$90,500	Info: 34
79	Plattsmouth city	6,680	$64,296	$171,900	Info: 34
80	Wahoo city	4,885	$81,544	$227,100	Info: 34
81	Gothenburg city	3,436	$79,519	$173,200	Info: 34
82	O'Neill city	3,574	$66,458	$130,900	Info: 34
83	Auburn city	3,468	$58,674	$98,900	Info: 33
84	Columbus city	24,188	$67,212	$198,900	Info: 33
85	Crete city	7,521	$76,258	$203,900	Info: 33
86	Sutherland village	1,224	$73,750	$176,500	Info: 33
87	Elm Creek village	1,146	$75,625	$197,100	Info: 33
88	Waverly city	4,363	$110,000	$290,000	Info: 33
89	Schuyler city	6,517	$78,380	$129,600	Info: 33
90	Omaha city	488,197	$72,708	$230,100	Info: 33
91	Cozad city	3,944	$50,161	$118,600	Info: 33
92	Ashland city	3,083	$80,948	$229,100	Info: 33
93	St. Paul city	2,574	$58,493	$184,400	Info: 32
94	York city	8,114	$62,632	$170,900	Info: 32
95	Imperial city	2,182	$71,667	$176,700	Info: 32
96	Ogallala city	4,800	$55,481	$135,500	Info: 32
97	Scottsbluff city	14,406	$53,448	$141,300	Info: 32
98	North Platte city	23,030	$57,805	$159,500	Info: 32
99	Tecumseh city	1,844	$46,127	$104,300	Info: 32
100	Bellevue city	64,355	$87,343	$230,800	Info: 31
101	Hickman city	2,834	$104,219	$294,200	Info: 31
102	Grand Island city	52,761	$62,439	$202,600	Info: 31
103	Ralston city	6,445	$65,557	$215,800	Info: 31
104	Chalco CDP	10,625	$81,427	$224,400	Info: 31
105	Norfolk city	25,962	$62,175	$199,100	Info: 31
106	Papillion city	24,063	$109,602	$290,900	Info: 31
107	Broken Bow city	3,524	$56,438	$124,600	Info: 31
108	Wayne city	6,055	$52,804	$198,600	Info: 31
109	Seward city	7,665	$70,000	$232,500	Info: 30
110	Lexington city	10,693	$62,364	$155,200	Info: 30
111	South Sioux City city	13,871	$68,397	$160,900	Info: 30
112	Lincoln city	291,932	$69,991	$248,200	Info: 30
113	Kearney city	34,024	$69,790	$235,800	Info: 29
114	Gretna city	9,117	$118,765	$326,000	Info: 29
115	Fort Calhoun city	1,246	$96,071	$271,600	Info: 29
116	Valentine city	2,632	$53,438	$135,600	Info: 29
117	Bennington city	2,417	$98,375	$337,600	Info: 26
118	La Vista city	16,594	$78,145	$244,900	Info: 25
119	Offutt AFB CDP	5,663	$67,803	—	Info: 23

Nebraska by the numbers

Nebraska's largest profiled market is Omaha city at 488,197 residents, while the median Nebraska city on LocalVein has a population of 2,186. About 93% of the Nebraska cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.

Median household income across Nebraska's profiled cities sits at $67K, with Buccaneer Bay CDP topping the ranking at $141K and Falls City city anchoring the other end at $46K — roughly a 3× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 119 Nebraska cities in this table, the median Market Opportunity Score is 35 out of 100, and Madison city currently leads at 43. About 0% of Nebraska's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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