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Nebraska cities ranked by market opportunity

LocalVein profiles 119 Nebraska cities, covering 1,451,378 residents across the state. The median Market Opportunity Score across Nebraska sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

119

Total population

1,451,378

Median MOS

Businesses scanned

Nebraska cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Madison city	2,074	$56,932	$116,000	43
2	Bayard city	1,509	$61,818	$107,900	41
3	Hooper city	1,078	$75,800	$168,100	41
4	Cambridge city	1,036	$60,066	$104,800	41
5	Oakland city	1,572	$66,202	$150,600	41
6	North Bend city	1,225	$84,345	$162,700	40
7	Utica village	1,092	$81,797	$179,700	40
8	Louisville city	1,393	$97,115	$204,700	40
9	Stromsburg city	1,007	$61,182	$159,100	40
10	Pender village	1,262	$67,419	$165,900	39
11	Fairbury city	3,905	$51,782	$90,800	39
12	Wilber city	2,178	$80,227	$154,700	39
13	Weeping Water city	1,244	$67,083	$191,600	39
14	Wymore city	1,287	$56,051	$57,600	39
15	Mitchell city	1,804	$50,250	$114,900	39
16	Ceresco village	1,355	$103,906	$186,300	39
17	Alma city	1,176	$68,333	$158,200	39
18	Ravenna city	1,352	$64,844	$129,600	39
19	Friend city	1,085	$84,861	$171,200	39
20	Battle Creek city	1,478	$93,750	$188,100	38
21	Superior city	1,833	$61,852	$69,300	38
22	Falls City city	4,099	$45,750	$91,900	38
23	Sutton city	1,349	$80,714	$151,300	38
24	Pierce city	1,986	$64,167	$157,600	38
25	Grant city	1,392	$70,000	$148,800	38
26	Shelton village	1,354	$75,781	$137,100	38
27	Minden city	3,020	$64,846	$188,100	38
28	West Point city	3,479	$63,977	$209,200	37
29	Harvard city	1,001	$67,813	$98,400	37
30	Fullerton city	1,463	$54,375	$120,700	37
31	Syracuse city	1,964	$70,625	$190,000	37
32	Gordon city	1,646	$58,906	$93,300	37
33	Eagle village	1,089	$76,500	$161,800	37
34	Springfield city	1,620	$92,153	$237,300	37
35	Burwell city	1,020	$64,821	$125,000	37
36	Bennet village	1,174	$100,417	$252,400	37
37	Albion city	1,733	$70,761	$210,800	37
38	Kimball city	2,153	$57,153	$105,700	37
39	Wood River city	1,426	$76,591	$131,400	37
40	Yutan city	1,535	$89,531	$184,900	37
41	Plainview city	1,241	$56,100	$86,900	37
42	Woodland Park CDP	1,648	$77,880	$161,500	37
43	Wakefield city	1,288	$57,500	$110,300	36
44	Nebraska City city	7,287	$67,993	$147,800	36
45	Dakota City city	2,980	$80,433	$170,200	36
46	Wisner city	1,436	$66,875	$134,800	36
47	Hartington city	1,736	$78,304	$169,000	36
48	Hebron city	1,641	$61,207	$117,400	36
49	Beaver Lake CDP	2,198	$136,364	$384,500	36
50	Geneva city	2,214	$79,750	$156,900	36
51	Cairo village	1,117	$55,179	$184,000	36
52	Neligh city	1,636	$60,000	$145,100	36
53	Blair city	7,868	$76,292	$211,000	36
54	Holdrege city	5,503	$55,263	$166,600	36
55	Stanton city	1,824	$73,571	$161,300	36
56	Arlington village	1,437	$95,278	$222,500	36
57	Atkinson city	1,433	$72,857	$147,600	36
58	Creighton city	1,199	$53,167	$103,700	35
59	Tekamah city	1,691	$54,139	$113,900	35
60	McCook city	7,360	$51,815	$137,400	35
61	Chadron city	5,207	$54,026	$153,300	35
62	Ord city	2,186	$53,274	$109,500	35
63	Valley city	3,113	$106,750	$515,100	35
64	Gibbon city	1,643	$69,762	$151,700	35
65	Milford city	2,656	$80,997	$225,200	35
66	Alliance city	8,089	$65,599	$156,300	35
67	Arapahoe city	1,010	$63,173	$95,000	35
68	Central City city	3,039	$62,012	$158,300	35
69	Hastings city	25,005	$61,202	$177,200	35
70	David City city	3,013	$66,585	$158,800	34
71	Gering city	8,567	$70,244	$170,700	34
72	Bridgeport city	1,403	$59,643	$100,600	34
73	Sidney city	6,396	$51,704	$137,300	34
74	Aurora city	4,665	$71,051	$221,700	34
75	Buccaneer Bay CDP	1,361	$140,517	$316,000	34
76	Beatrice city	12,233	$54,583	$152,900	34
77	Fremont city	27,321	$67,179	$194,400	34
78	Ainsworth city	1,632	$51,667	$90,500	34
79	Plattsmouth city	6,680	$64,296	$171,900	34
80	Wahoo city	4,885	$81,544	$227,100	34
81	Gothenburg city	3,436	$79,519	$173,200	34
82	O'Neill city	3,574	$66,458	$130,900	34
83	Auburn city	3,468	$58,674	$98,900	33
84	Columbus city	24,188	$67,212	$198,900	33
85	Crete city	7,521	$76,258	$203,900	33
86	Sutherland village	1,224	$73,750	$176,500	33
87	Elm Creek village	1,146	$75,625	$197,100	33
88	Waverly city	4,363	$110,000	$290,000	33
89	Schuyler city	6,517	$78,380	$129,600	33
90	Omaha city	488,197	$72,708	$230,100	33
91	Cozad city	3,944	$50,161	$118,600	33
92	Ashland city	3,083	$80,948	$229,100	33
93	St. Paul city	2,574	$58,493	$184,400	32
94	York city	8,114	$62,632	$170,900	32
95	Imperial city	2,182	$71,667	$176,700	32
96	Ogallala city	4,800	$55,481	$135,500	32
97	Scottsbluff city	14,406	$53,448	$141,300	32
98	North Platte city	23,030	$57,805	$159,500	32
99	Tecumseh city	1,844	$46,127	$104,300	32
100	Bellevue city	64,355	$87,343	$230,800	31
101	Hickman city	2,834	$104,219	$294,200	31
102	Grand Island city	52,761	$62,439	$202,600	31
103	Ralston city	6,445	$65,557	$215,800	31
104	Chalco CDP	10,625	$81,427	$224,400	31
105	Norfolk city	25,962	$62,175	$199,100	31
106	Papillion city	24,063	$109,602	$290,900	31
107	Broken Bow city	3,524	$56,438	$124,600	31
108	Wayne city	6,055	$52,804	$198,600	31
109	Seward city	7,665	$70,000	$232,500	30
110	Lexington city	10,693	$62,364	$155,200	30
111	South Sioux City city	13,871	$68,397	$160,900	30
112	Lincoln city	291,932	$69,991	$248,200	30
113	Kearney city	34,024	$69,790	$235,800	29
114	Gretna city	9,117	$118,765	$326,000	29
115	Fort Calhoun city	1,246	$96,071	$271,600	29
116	Valentine city	2,632	$53,438	$135,600	29
117	Bennington city	2,417	$98,375	$337,600	26
118	La Vista city	16,594	$78,145	$244,900	25
119	Offutt AFB CDP	5,663	$67,803	—	23

Nebraska by the numbers

Nebraska's largest profiled market is Omaha city at 488,197 residents, while the median Nebraska city on LocalVein has a population of 2,186. About 93% of the Nebraska cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.

Median household income across Nebraska's profiled cities sits at $67K, with Buccaneer Bay CDP topping the ranking at $141K and Falls City city anchoring the other end at $46K — roughly a 3× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 119 Nebraska cities in this table, the median Market Opportunity Score is 35 out of 100, and Madison city currently leads at 43. About 0% of Nebraska's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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