Nevada cities ranked by market opportunity
LocalVein profiles 67 Nevada cities, covering 2,990,285 residents across the state. The median Market Opportunity Score across Nevada sits at 32 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Nevada cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | East Valley | 1,341 | $111,932 | $884,400 | Warning: 44 |
| 2 | Washoe Valley | 3,404 | $111,371 | $566,600 | Warning: 44 |
| 3 | McGill | 1,043 | $50,446 | $96,300 | Warning: 43 |
| 4 | Mogul | 1,068 | $137,895 | $608,900 | Warning: 43 |
| 5 | Verdi | 1,046 | $102,625 | $646,100 | Warning: 43 |
| 6 | Lemmon Valley | 4,385 | $91,132 | $356,700 | Warning: 42 |
| 7 | Round Hill Village | 1,069 | $189,038 | $1,215,900 | Warning: 42 |
| 8 | Genoa | 1,231 | $125,952 | $1,040,700 | Warning: 42 |
| 9 | Incline Village | 9,152 | $162,821 | $1,315,700 | Warning: 41 |
| 10 | Johnson Lane | 6,405 | $105,871 | $708,200 | Warning: 40 |
| 11 | Amargosa Valley | 1,408 | $55,573 | — | Info: 39 |
| 12 | Ruhenstroth | 1,605 | $101,533 | $665,700 | Info: 39 |
| 13 | Golden Valley | 1,184 | $102,757 | $514,700 | Info: 38 |
| 14 | Spanish Springs | 17,512 | $121,250 | $600,000 | Info: 37 |
| 15 | Bunkerville | 1,119 | $149,327 | $320,000 | Info: 36 |
| 16 | Kingsbury | 2,165 | $93,831 | $796,100 | Info: 36 |
| 17 | Ely | 3,941 | $86,389 | $201,500 | Info: 36 |
| 18 | Gardnerville Ranchos | 12,185 | $87,971 | $464,800 | Info: 36 |
| 19 | West Wendover | 4,507 | $47,394 | — | Info: 36 |
| 20 | Yerington | 3,139 | $44,974 | $254,600 | Info: 35 |
| 21 | Boulder City | 14,888 | $69,145 | $424,200 | Info: 35 |
| 22 | Smith Valley | 1,618 | $48,194 | $691,900 | Info: 35 |
| 23 | Indian Hills | 5,772 | $77,881 | $469,700 | Info: 34 |
| 24 | Topaz Ranch Estates | 1,646 | $57,794 | $262,600 | Info: 34 |
| 25 | Carson | 58,364 | $71,809 | $426,700 | Info: 34 |
| 26 | Cold Springs | 11,223 | $82,450 | $417,800 | Info: 34 |
| 27 | Panaca | 1,272 | $61,935 | $277,800 | Info: 33 |
| 28 | Spring Creek | 14,967 | $104,381 | $318,200 | Info: 33 |
| 29 | Jackpot | 1,429 | $63,560 | — | Info: 33 |
| 30 | Stagecoach | 1,933 | $77,794 | $289,800 | Info: 33 |
| 31 | Moapa Valley | 6,699 | $83,571 | $360,600 | Info: 32 |
| 32 | Sun Valley | 22,697 | $76,108 | $321,000 | Info: 32 |
| 33 | Dayton | 15,873 | $91,221 | $399,400 | Info: 32 |
| 34 | Hawthorne | 2,876 | $54,604 | $187,100 | Info: 32 |
| 35 | Minden | 3,309 | $86,806 | $524,500 | Info: 32 |
| 36 | Summerlin South | 30,075 | $113,301 | $641,600 | Info: 31 |
| 37 | Sparks | 109,106 | $86,979 | $455,900 | Info: 30 |
| 38 | Silver Springs | 5,523 | $53,105 | $238,100 | Info: 29 |
| 39 | Henderson | 324,523 | $88,654 | $465,000 | Info: 29 |
| 40 | Reno | 268,959 | $78,448 | $498,600 | Info: 29 |
| 41 | Elko | 20,624 | $75,630 | $285,400 | Info: 29 |
| 42 | Fallon Station | 1,250 | — | — | Info: 29 |
| 43 | Pioche | 1,213 | $76,194 | $196,800 | Info: 29 |
| 44 | Sandy Valley | 1,752 | $54,556 | $218,500 | Info: 29 |
| 45 | Winnemucca | 8,391 | $80,844 | $290,500 | Info: 29 |
| 46 | Fernley | 23,631 | $87,991 | $352,600 | Info: 28 |
| 47 | Las Vegas | 650,873 | $70,723 | $395,300 | Info: 28 |
| 48 | Pahrump | 45,811 | $58,560 | $283,400 | Info: 28 |
| 49 | Tonopah | 1,938 | $37,922 | $182,000 | Info: 28 |
| 50 | Carlin | 2,164 | $62,232 | $195,000 | Info: 28 |
| 51 | Grass Valley | 1,216 | $95,852 | $116,400 | Info: 27 |
| 52 | Gardnerville | 5,811 | $67,878 | $504,200 | Info: 27 |
| 53 | Mesquite | 21,314 | $74,439 | $374,400 | Info: 27 |
| 54 | Battle Mountain | 3,957 | $78,149 | $205,500 | Info: 27 |
| 55 | North Las Vegas | 270,773 | $76,772 | $372,300 | Info: 27 |
| 56 | Enterprise | 232,043 | $93,980 | $449,300 | Info: 26 |
| 57 | Wells | 1,184 | $75,962 | $213,500 | Info: 26 |
| 58 | Fallon | 9,371 | $65,699 | $262,700 | Info: 25 |
| 59 | Sunrise Manor | 199,099 | $55,034 | $290,900 | Info: 25 |
| 60 | Spring Valley | 219,913 | $72,364 | $407,900 | Info: 25 |
| 61 | Lovelock | 1,611 | $41,350 | $149,700 | Info: 25 |
| 62 | Paradise | 186,178 | $58,874 | $358,400 | Info: 24 |
| 63 | Osino | 1,067 | $91,052 | $105,100 | Info: 24 |
| 64 | Winchester | 37,774 | $49,190 | $287,100 | Info: 23 |
| 65 | Laughlin | 8,643 | $45,248 | $255,000 | Info: 23 |
| 66 | Whitney | 46,268 | $63,480 | $299,700 | Info: 22 |
| 67 | Nellis AFB | 4,755 | $67,036 | — | Info: 21 |
Nevada by the numbers
Nevada's largest profiled market is Las Vegas at 650,873 residents, while the median Nevada city on LocalVein has a population of 4,755. About 79% of the Nevada cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across Nevada's profiled cities sits at $77K, with Round Hill Village topping the ranking at $189K and Tonopah anchoring the other end at $38K — roughly a 5× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.
Across the 67 Nevada cities in this table, the median Market Opportunity Score is 32 out of 100, and East Valley currently leads at 44. About 0% of Nevada's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.
Top Nevada trades without a website
Each link opens the statewide no-website shortlist for that trade — count shows Nevada operators with no website.
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