Nevada cities ranked by market opportunity
LocalVein profiles 67 Nevada cities, covering 2,990,285 residents across the state. The median Market Opportunity Score across Nevada sits at 32 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Nevada cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | East Valley CDP | 1,341 | $111,932 | $884,400 | 44 |
| 2 | Washoe Valley CDP | 3,404 | $111,371 | $566,600 | 44 |
| 3 | McGill CDP | 1,043 | $50,446 | $96,300 | 43 |
| 4 | Mogul CDP | 1,068 | $137,895 | $608,900 | 43 |
| 5 | Verdi CDP | 1,046 | $102,625 | $646,100 | 43 |
| 6 | Lemmon Valley CDP | 4,385 | $91,132 | $356,700 | 42 |
| 7 | Round Hill Village CDP | 1,069 | $189,038 | $1,215,900 | 42 |
| 8 | Genoa CDP | 1,231 | $125,952 | $1,040,700 | 42 |
| 9 | Incline Village CDP | 9,152 | $162,821 | $1,315,700 | 41 |
| 10 | Johnson Lane CDP | 6,405 | $105,871 | $708,200 | 40 |
| 11 | Amargosa Valley CDP | 1,408 | $55,573 | — | 39 |
| 12 | Ruhenstroth CDP | 1,605 | $101,533 | $665,700 | 39 |
| 13 | Golden Valley CDP | 1,184 | $102,757 | $514,700 | 38 |
| 14 | Spanish Springs CDP | 17,512 | $121,250 | $600,000 | 37 |
| 15 | Bunkerville CDP | 1,119 | $149,327 | $320,000 | 36 |
| 16 | Kingsbury CDP | 2,165 | $93,831 | $796,100 | 36 |
| 17 | Ely city | 3,941 | $86,389 | $201,500 | 36 |
| 18 | Gardnerville Ranchos CDP | 12,185 | $87,971 | $464,800 | 36 |
| 19 | West Wendover city | 4,507 | $47,394 | — | 36 |
| 20 | Yerington city | 3,139 | $44,974 | $254,600 | 35 |
| 21 | Boulder City city | 14,888 | $69,145 | $424,200 | 35 |
| 22 | Smith Valley CDP | 1,618 | $48,194 | $691,900 | 35 |
| 23 | Indian Hills CDP | 5,772 | $77,881 | $469,700 | 34 |
| 24 | Topaz Ranch Estates CDP | 1,646 | $57,794 | $262,600 | 34 |
| 25 | Carson City | 58,364 | $71,809 | $426,700 | 34 |
| 26 | Cold Springs CDP | 11,223 | $82,450 | $417,800 | 34 |
| 27 | Panaca CDP | 1,272 | $61,935 | $277,800 | 33 |
| 28 | Spring Creek CDP | 14,967 | $104,381 | $318,200 | 33 |
| 29 | Jackpot CDP | 1,429 | $63,560 | — | 33 |
| 30 | Stagecoach CDP | 1,933 | $77,794 | $289,800 | 33 |
| 31 | Moapa Valley CDP | 6,699 | $83,571 | $360,600 | 32 |
| 32 | Sun Valley CDP | 22,697 | $76,108 | $321,000 | 32 |
| 33 | Dayton CDP | 15,873 | $91,221 | $399,400 | 32 |
| 34 | Hawthorne CDP | 2,876 | $54,604 | $187,100 | 32 |
| 35 | Minden CDP | 3,309 | $86,806 | $524,500 | 32 |
| 36 | Summerlin South CDP | 30,075 | $113,301 | $641,600 | 31 |
| 37 | Sparks city | 109,106 | $86,979 | $455,900 | 30 |
| 38 | Silver Springs CDP | 5,523 | $53,105 | $238,100 | 29 |
| 39 | Henderson city | 324,523 | $88,654 | $465,000 | 29 |
| 40 | Reno city | 268,959 | $78,448 | $498,600 | 29 |
| 41 | Elko city | 20,624 | $75,630 | $285,400 | 29 |
| 42 | Fallon Station CDP | 1,250 | — | — | 29 |
| 43 | Pioche CDP | 1,213 | $76,194 | $196,800 | 29 |
| 44 | Sandy Valley CDP | 1,752 | $54,556 | $218,500 | 29 |
| 45 | Winnemucca city | 8,391 | $80,844 | $290,500 | 29 |
| 46 | Fernley city | 23,631 | $87,991 | $352,600 | 28 |
| 47 | Las Vegas city | 650,873 | $70,723 | $395,300 | 28 |
| 48 | Pahrump CDP | 45,811 | $58,560 | $283,400 | 28 |
| 49 | Tonopah CDP | 1,938 | $37,922 | $182,000 | 28 |
| 50 | Carlin city | 2,164 | $62,232 | $195,000 | 28 |
| 51 | Grass Valley CDP | 1,216 | $95,852 | $116,400 | 27 |
| 52 | Gardnerville CDP | 5,811 | $67,878 | $504,200 | 27 |
| 53 | Mesquite city | 21,314 | $74,439 | $374,400 | 27 |
| 54 | Battle Mountain CDP | 3,957 | $78,149 | $205,500 | 27 |
| 55 | North Las Vegas city | 270,773 | $76,772 | $372,300 | 27 |
| 56 | Enterprise CDP | 232,043 | $93,980 | $449,300 | 26 |
| 57 | Wells city | 1,184 | $75,962 | $213,500 | 26 |
| 58 | Fallon city | 9,371 | $65,699 | $262,700 | 25 |
| 59 | Sunrise Manor CDP | 199,099 | $55,034 | $290,900 | 25 |
| 60 | Spring Valley CDP | 219,913 | $72,364 | $407,900 | 25 |
| 61 | Lovelock city | 1,611 | $41,350 | $149,700 | 25 |
| 62 | Paradise CDP | 186,178 | $58,874 | $358,400 | 24 |
| 63 | Osino CDP | 1,067 | $91,052 | $105,100 | 24 |
| 64 | Winchester CDP | 37,774 | $49,190 | $287,100 | 23 |
| 65 | Laughlin CDP | 8,643 | $45,248 | $255,000 | 23 |
| 66 | Whitney CDP | 46,268 | $63,480 | $299,700 | 22 |
| 67 | Nellis AFB CDP | 4,755 | $67,036 | — | 21 |
Nevada by the numbers
Nevada's largest profiled market is Las Vegas city at 650,873 residents, while the median Nevada city on LocalVein has a population of 4,755. About 79% of the Nevada cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across Nevada's profiled cities sits at $77K, with Round Hill Village CDP topping the ranking at $189K and Tonopah CDP anchoring the other end at $38K — roughly a 5× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.
Across the 67 Nevada cities in this table, the median Market Opportunity Score is 32 out of 100, and East Valley CDP currently leads at 44. About 0% of Nevada's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.
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