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South Carolina cities ranked by market opportunity

LocalVein profiles 266 South Carolina cities, covering 2,526,913 residents across the state. The median Market Opportunity Score across South Carolina sits at 29 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

266

Total population

2,526,913

Median MOS

Businesses scanned

South Carolina cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Sullivan's Island town	2,127	$179,614	$2,000,001	57
2	Wagener town	1,170	$45,753	—	46
3	Pelzer town	1,570	$54,886	$170,400	44
4	Kiawah Island town	2,196	$236,607	$1,723,200	43
5	Elloree town	1,005	$33,750	$188,100	42
6	James Island town	11,738	$100,176	$454,200	42
7	Pimlico CDP	1,940	$138,833	$428,200	41
8	Clemson University CDP	6,434	—	—	40
9	Watts Mills CDP	2,250	$47,192	—	40
10	Dovesville CDP	1,014	$32,072	—	40
11	City View CDP	1,172	$37,625	—	39
12	Irwin CDP	1,801	$53,795	$169,100	39
13	Ninety Six town	2,635	$53,438	$114,000	39
14	Isle of Palms city	4,350	$148,029	$1,192,200	39
15	Forest Acres city	10,491	$76,417	$260,500	38
16	Great Falls town	1,741	$30,475	$59,400	38
17	Newport CDP	4,142	$107,143	$310,300	38
18	Meggett town	1,274	$96,032	$594,800	38
19	Winnsboro Mills CDP	1,426	$34,426	—	37
20	Liberty city	3,337	$42,077	$162,800	37
21	Springdale town	2,727	$70,852	$195,100	37
22	Keowee Key CDP	3,307	$118,668	$512,000	36
23	Lamar town	1,446	$44,000	$112,700	36
24	Kershaw town	2,220	$58,077	$145,800	36
25	Jackson town	1,782	$37,067	$192,000	36
26	Arial CDP	2,024	$50,132	$169,200	36
27	Baxter Village CDP	4,355	$146,440	$547,300	36
28	Whitmire town	1,241	$32,188	$51,900	35
29	Jonesville town	1,016	$35,000	$79,700	35
30	Landrum city	2,564	$41,161	$194,700	35
31	East Camden CDP	4,210	$53,234	$150,400	35
32	Golden Grove CDP	3,084	$71,694	$161,600	35
33	Belton city	4,405	$48,164	$116,300	35
34	Seabrook Island town	2,107	$124,519	$899,600	35
35	Eureka Mill CDP	1,732	$35,980	$177,100	34
36	Lesslie CDP	3,202	$86,500	$240,300	34
37	Sangaree CDP	8,517	$77,939	$231,900	34
38	Pickens city	3,386	$58,534	$196,400	34
39	Monarch Mill CDP	1,828	$39,212	$79,500	34
40	Ridgeville town	1,591	$56,134	$183,500	34
41	Langley CDP	1,718	$50,750	$74,000	34
42	Welcome CDP	7,439	$61,948	$164,100	34
43	Pelion town	1,147	$61,250	$148,400	34
44	New Ellenton town	2,604	$60,625	$164,900	34
45	Wade Hampton CDP	20,703	$75,522	$293,300	34
46	Stateburg CDP	1,859	$71,781	$220,700	34
47	Honea Path town	3,734	$56,304	$123,800	33
48	Mayo CDP	1,963	$47,384	$159,200	33
49	Pacolet town	2,164	$46,120	$94,100	33
50	Five Forks CDP	19,093	$140,668	$424,600	33
51	Dunean CDP	3,716	$50,382	$184,400	33
52	Belvedere CDP	5,458	$57,933	$120,400	33
53	Camden city	8,025	$53,289	$241,300	33
54	Buffalo CDP	1,232	$21,831	$44,400	33
55	Irmo town	11,799	$85,137	$193,100	33
56	Mount Pleasant town	92,662	$121,364	$667,100	33
57	Awendaw town	1,574	$70,781	$387,500	33
58	Tega Cay city	13,267	$141,037	$494,500	33
59	Seven Oaks CDP	15,990	$64,003	$195,900	33
60	Ware Shoals town	2,207	$35,896	$63,600	33
61	Hollywood town	5,330	$77,415	$450,400	33
62	Chesterfield town	1,497	$48,167	$161,000	33
63	Elgin town	2,176	$84,219	$204,300	33
64	Taylors CDP	23,686	$71,747	$242,700	32
65	India Hook CDP	3,794	$94,505	$311,400	32
66	Elgin CDP	2,258	$74,167	$177,700	32
67	North Hartsville CDP	3,217	$59,990	$99,700	32
68	Sans Souci CDP	8,199	$46,276	$199,100	32
69	Lugoff CDP	9,475	$61,316	$201,800	32
70	Centerville CDP	6,860	$66,912	$212,800	32
71	St. Matthews town	1,626	$55,351	$146,600	32
72	Gayle Mill CDP	1,119	—	$26,800	32
73	Chester city	5,241	$41,231	$106,400	32
74	Roebuck CDP	3,468	$51,111	$192,800	32
75	Graniteville CDP	2,176	$29,495	$103,900	32
76	Hilton Head Island town	37,805	$96,715	$652,100	31
77	Westminster city	2,244	$38,393	$175,600	31
78	Pine Ridge town	2,709	$74,861	$218,500	31
79	Beech Island CDP	1,139	$31,996	$105,400	31
80	Cayce city	13,718	$58,095	$158,900	31
81	Woodruff city	4,337	$64,292	$188,500	31
82	Ladson CDP	16,261	$83,031	$222,100	31
83	Joanna CDP	1,375	$42,169	$107,800	31
84	Northlake CDP	3,848	$79,531	$241,700	31
85	McCormick town	2,681	$40,269	$88,400	31
86	Batesburg-Leesville town	4,935	$53,102	$130,500	31
87	Shell Point CDP	2,005	$65,840	$233,600	31
88	Hanahan city	21,119	$84,061	$339,800	31
89	Cowpens town	2,031	$37,168	$152,700	31
90	Oak Grove CDP	12,031	$75,506	$195,700	31
91	Johnston town	2,518	$34,957	$100,400	31
92	Fairforest CDP	1,711	$60,199	$176,000	31
93	Gantt CDP	15,057	$47,265	$156,200	31
94	East Gaffney CDP	3,169	$26,314	$78,900	31
95	Ravenel town	2,594	$72,365	$230,100	31
96	Riverview CDP	2,215	$131,158	$484,800	31
97	Fort Mill town	28,281	$127,537	$457,000	31
98	Georgetown city	8,511	$57,704	$158,600	30
99	Spartanburg city	38,578	$51,193	$185,300	30
100	South Congaree town	1,918	$58,726	$172,000	30
101	Latta town	1,301	$45,500	$106,000	30
102	West Columbia city	17,723	$54,152	$186,200	30
103	Springdale CDP	2,422	$42,708	$89,900	30
104	Slater-Marietta CDP	1,934	$42,857	$96,400	30
105	Barnwell city	4,616	$43,239	$137,300	30
106	Judson CDP	2,201	$33,600	$93,700	30
107	West Pelzer town	1,276	$53,125	$125,700	30
108	Red Bank CDP	10,950	$60,348	$176,200	30
109	Williamston town	4,116	$62,500	$156,700	30
110	Forestbrook CDP	7,450	$77,791	$298,800	30
111	Easley city	23,942	$65,330	$243,100	30
112	Powdersville CDP	11,321	$88,125	$318,600	30
113	Newberry city	10,733	$47,885	$124,600	30
114	Lyman town	6,317	$69,688	$239,800	30
115	Union city	8,047	$34,112	$103,400	30
116	Bamberg town	3,036	$27,614	$129,500	30
117	Cottageville town	1,154	$68,750	$144,800	30
118	Berea CDP	16,642	$48,104	$187,200	30
119	Aiken city	32,334	$69,837	$261,800	29
120	Hartsville city	7,422	$47,720	$188,800	29
121	Aynor town	1,077	$70,972	$236,000	29
122	North Augusta city	24,928	$90,132	$220,500	29
123	Chapin town	1,410	$77,632	$200,400	29
124	Johnsonville city	1,037	$47,891	$118,500	29
125	Hopkins CDP	1,962	$49,464	$77,300	29
126	Privateer CDP	2,294	$49,861	$96,800	29
127	Olympia CDP	1,301	—	$189,200	29
128	Darlington city	6,128	$31,240	$163,000	29
129	Piedmont CDP	5,786	$51,896	$141,200	29
130	Pageland town	2,476	$40,236	$168,300	29
131	Lake Wylie CDP	15,177	$112,113	$464,200	29
132	Lake Murray of Richland CDP	7,057	$118,435	$378,900	29
133	Inman city	3,085	$55,156	$178,600	29
134	Blythewood town	5,309	$105,583	$368,300	29
135	Woodfield CDP	9,901	$38,394	$128,600	29
136	Walhalla city	4,121	$42,696	$176,500	29
137	Homeland Park CDP	6,944	$38,079	$101,400	29
138	Clearwater CDP	3,124	$50,669	$156,500	29
139	Hilltop CDP	3,058	$39,432	$121,400	29
140	Greenwood city	22,527	$40,253	$123,400	29
141	Wellford city	3,432	$55,871	$217,700	28
142	York city	8,697	$47,315	$161,000	28
143	Whitney CDP	3,659	$49,181	$136,700	28
144	Murrells Inlet CDP	10,087	$75,438	$355,800	28
145	Bonneau Beach CDP	1,543	$57,561	$227,000	28
146	Marion city	6,338	$27,767	$119,400	28
147	Bluffton town	31,323	$105,463	$444,500	28
148	Lake Secession CDP	1,209	$46,933	$335,500	28
149	Clinton city	7,624	$40,372	$154,700	28
150	Reidville town	1,955	$117,692	$326,200	28
151	Pendleton town	3,542	$60,517	$236,900	28
152	Beaufort city	13,660	$59,454	$310,400	28
153	Gadsden CDP	1,131	$54,464	$98,300	28
154	Anderson city	29,563	$44,321	$199,600	28
155	Prosperity town	1,198	$58,276	$138,400	28
156	Mauldin city	25,985	$81,027	$242,100	28
157	Abbeville city	4,863	$38,983	$108,500	28
158	Gaffney city	12,612	$41,214	$141,100	28
159	Lancaster city	8,738	$43,234	$226,300	28
160	Walterboro city	5,490	$48,366	$170,500	28
161	Edgefield town	3,977	$37,500	$108,900	28
162	Calhoun Falls town	1,897	$35,527	$62,500	28
163	Hardeeville city	9,293	$78,233	$467,500	28
164	Lakewood CDP	3,154	$49,255	$260,900	28
165	Charleston city	152,014	$90,038	$469,100	28
166	Moncks Corner town	14,362	$91,516	$312,800	28
167	Red Hill CDP	16,480	$62,132	$223,900	28
168	Clover town	7,013	$66,992	$236,100	28
169	Seneca city	8,910	$52,207	$223,100	27
170	Edisto CDP	2,261	$46,644	$46,200	27
171	Holly Hill town	1,415	$34,792	$193,500	27
172	Varnville town	2,433	$52,800	$105,500	27
173	Florence city	40,205	$56,433	$189,800	27
174	Fountain Inn city	11,307	$72,021	$255,400	27
175	White Knoll CDP	7,865	$79,531	$232,000	27
176	Burnettown town	3,090	$38,371	$189,200	27
177	St. George town	1,935	$31,950	$124,200	27
178	Cheraw town	5,024	$27,275	$113,400	27
179	Catawba CDP	1,225	$55,385	$198,100	27
180	McBee town	1,000	$59,500	$89,900	27
181	Orangeburg city	13,189	$33,066	$145,000	27
182	Loris city	2,570	$36,158	$195,600	27
183	Camp Croft CDP	1,604	$38,940	$124,900	27
184	Columbia city	138,019	$55,653	$243,500	27
185	Boiling Springs CDP	12,609	$79,798	$230,000	27
186	Wedgefield CDP	1,480	$41,662	$50,500	27
187	Hampton town	2,691	$45,809	$179,700	27
188	Goose Creek city	46,964	$87,437	$279,500	26
189	Greer city	39,191	$80,030	$264,300	26
190	Arkwright CDP	2,910	$51,458	$111,400	26
191	Greenville city	71,755	$68,460	$453,300	26
192	Parker CDP	12,564	$38,607	$121,800	26
193	Homewood CDP	1,390	$44,466	$183,300	26
194	Edmund CDP	1,274	$35,750	$100,200	26
195	Summerville town	51,262	$78,621	$295,700	26
196	Simpsonville city	25,125	$79,233	$267,500	26
197	Litchfield Beach CDP	9,544	$74,451	$409,100	26
198	Ben Avon CDP	2,334	$46,736	$198,900	26
199	Saxon CDP	4,139	$28,394	$68,900	26
200	Bennettsville city	6,798	$40,889	$82,700	26
201	Capitol View CDP	4,161	$47,054	$152,700	26
202	Gaston town	2,026	$59,500	$117,900	26
203	Fort Lawn town	1,144	$54,141	$189,000	26
204	Laurens city	9,307	$55,207	$139,800	26
205	Due West town	1,185	$52,059	$178,500	26
206	Allendale town	2,595	$25,250	$65,300	26
207	Andrews town	2,558	$53,611	$111,400	26
208	Conway city	26,082	$54,841	$236,300	26
209	Winnsboro town	3,332	$35,649	$122,200	26
210	Santee town	1,179	$36,856	$163,800	26
211	Socastee CDP	24,629	$59,826	$218,200	26
212	St. Stephen town	1,460	$59,688	$131,400	25
213	Lake City city	6,032	$35,000	$133,700	25
214	Sumter city	43,065	$53,071	$188,400	25
215	Kingstree town	3,161	$28,776	$127,300	25
216	Manning city	3,843	$27,597	$152,700	25
217	Branchville town	1,169	$40,144	$98,900	25
218	Dalzell CDP	2,949	$52,723	$155,000	25
219	Dillon city	6,406	$34,964	$110,000	25
220	Blackville town	1,778	$26,100	$73,100	25
221	Murphys Estates CDP	1,187	$90,357	$185,100	25
222	McColl town	2,453	$33,925	$47,100	25
223	Lexington town	24,132	$83,263	$271,200	25
224	Southern Shops CDP	3,985	$35,016	$102,200	25
225	Little River CDP	10,457	$64,590	$267,800	25
226	Myrtle Beach city	37,214	$53,679	$347,700	25
227	Carolina Forest CDP	26,373	$70,647	$298,700	25
228	Drayton CDP	1,043	$51,650	$82,500	25
229	Fairfax town	2,037	$41,328	$54,400	25
230	Mullins city	3,965	$30,750	$89,400	25
231	Rock Hill city	74,769	$64,770	$267,400	24
232	Cane Savannah CDP	1,497	—	$162,500	24
233	Tigerville CDP	1,955	—	—	24
234	Blacksburg town	2,158	$33,500	$137,000	24
235	Yemassee town	1,007	$36,923	$169,800	24
236	Travelers Rest city	8,137	$49,655	$281,400	24
237	Williston town	2,884	$35,968	$104,000	24
238	Surfside Beach town	4,217	$74,202	$412,100	24
239	Estill town	2,287	$36,547	$79,500	24
240	Burton CDP	7,132	$57,315	$198,300	24
241	Utica CDP	1,529	—	$135,300	24
242	Garden City CDP	10,820	$50,027	$194,100	24
243	Bishopville city	2,958	$44,015	$105,400	23
244	Denmark city	3,141	$33,100	$73,000	23
245	Wyboo CDP	3,582	$57,725	$198,200	23
246	Clemson city	17,759	$49,713	$359,100	23
247	Gloverville CDP	2,418	$51,691	$81,400	23
248	North Charleston city	117,460	$62,789	$267,700	23
249	Timmonsville town	2,153	$32,736	$88,000	23
250	Ridgeland town	3,756	$71,023	$209,900	22
251	Conestee CDP	1,175	$60,450	$211,600	22
252	Saluda town	3,095	$40,567	$81,500	22
253	Dentsville CDP	15,396	$44,029	$154,600	22
254	Brookdale CDP	4,061	$34,279	$85,400	22
255	St. Andrews CDP	20,953	$45,321	$146,700	21
256	Cherryvale CDP	3,136	$41,563	$91,000	21
257	Duncan town	4,175	$51,596	$182,500	21
258	South Sumter CDP	1,808	$42,708	$69,100	21
259	North Myrtle Beach city	19,343	$72,111	$371,900	20
260	Wilkinson Heights CDP	1,853	$22,714	$76,300	19
261	Valley Falls CDP	7,249	$55,671	$229,600	19
262	Laurel Bay CDP	5,627	$52,094	$221,300	18
263	Port Royal town	15,047	$70,330	$298,000	17
264	Central town	5,299	$58,262	$228,500	17
265	Arcadia CDP	2,724	$37,574	$103,800	12
266	Arthurtown CDP	3,063	$19,820	$98,800	11

South Carolina by the numbers

South Carolina's largest profiled market is Charleston city at 152,014 residents, while the median South Carolina city on LocalVein has a population of 3,409. About 92% of the South Carolina cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across South Carolina's profiled cities sits at $53K, with Kiawah Island town topping the ranking at $237K and Arthurtown CDP anchoring the other end at $20K — roughly a 12× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 266 South Carolina cities in this table, the median Market Opportunity Score is 29 out of 100, and Sullivan's Island town currently leads at 57. About 0% of South Carolina's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to South Carolina typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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