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South Carolina cities ranked by market opportunity

LocalVein profiles 266 South Carolina cities, covering 2,526,913 residents across the state. The median Market Opportunity Score across South Carolina sits at 29 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

266

Total population

2,526,913

Median MOS

Businesses scanned

363

South Carolina cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Sullivan's Island	2,127	$179,614	$2,000,001	Warning: 57
2	Wagener	1,170	$45,753	—	Warning: 46
3	Pelzer	1,570	$54,886	$170,400	Warning: 44
4	Kiawah Island	2,196	$236,607	$1,723,200	Warning: 43
5	Elloree	1,005	$33,750	$188,100	Warning: 42
6	James Island	11,738	$100,176	$454,200	Warning: 42
7	Pimlico	1,940	$138,833	$428,200	Warning: 41
8	Clemson University	6,434	—	—	Warning: 40
9	Watts Mills	2,250	$47,192	—	Warning: 40
10	Dovesville	1,014	$32,072	—	Info: 40
11	City View	1,172	$37,625	—	Info: 39
12	Irwin	1,801	$53,795	$169,100	Info: 39
13	Ninety Six	2,635	$53,438	$114,000	Info: 39
14	Isle of Palms	4,350	$148,029	$1,192,200	Info: 39
15	Forest Acres	10,491	$76,417	$260,500	Info: 38
16	Great Falls	1,741	$30,475	$59,400	Info: 38
17	Newport	4,142	$107,143	$310,300	Info: 38
18	Meggett	1,274	$96,032	$594,800	Info: 38
19	Winnsboro Mills	1,426	$34,426	—	Info: 37
20	Liberty	3,337	$42,077	$162,800	Info: 37
21	Springdale	2,727	$70,852	$195,100	Info: 37
22	Keowee Key	3,307	$118,668	$512,000	Info: 36
23	Lamar	1,446	$44,000	$112,700	Info: 36
24	Kershaw	2,220	$58,077	$145,800	Info: 36
25	Jackson	1,782	$37,067	$192,000	Info: 36
26	Arial	2,024	$50,132	$169,200	Info: 36
27	Baxter Village	4,355	$146,440	$547,300	Info: 36
28	Whitmire	1,241	$32,188	$51,900	Info: 35
29	Jonesville	1,016	$35,000	$79,700	Info: 35
30	Landrum	2,564	$41,161	$194,700	Info: 35
31	East Camden	4,210	$53,234	$150,400	Info: 35
32	Golden Grove	3,084	$71,694	$161,600	Info: 35
33	Belton	4,405	$48,164	$116,300	Info: 35
34	Seabrook Island	2,107	$124,519	$899,600	Info: 35
35	Eureka Mill	1,732	$35,980	$177,100	Info: 34
36	Lesslie	3,202	$86,500	$240,300	Info: 34
37	Sangaree	8,517	$77,939	$231,900	Info: 34
38	Pickens	3,386	$58,534	$196,400	Info: 34
39	Monarch Mill	1,828	$39,212	$79,500	Info: 34
40	Ridgeville	1,591	$56,134	$183,500	Info: 34
41	Langley	1,718	$50,750	$74,000	Info: 34
42	Welcome	7,439	$61,948	$164,100	Info: 34
43	Pelion	1,147	$61,250	$148,400	Info: 34
44	New Ellenton	2,604	$60,625	$164,900	Info: 34
45	Wade Hampton	20,703	$75,522	$293,300	Info: 34
46	Stateburg	1,859	$71,781	$220,700	Info: 34
47	Honea Path	3,734	$56,304	$123,800	Info: 33
48	Mayo	1,963	$47,384	$159,200	Info: 33
49	Pacolet	2,164	$46,120	$94,100	Info: 33
50	Five Forks	19,093	$140,668	$424,600	Info: 33
51	Dunean	3,716	$50,382	$184,400	Info: 33
52	Belvedere	5,458	$57,933	$120,400	Info: 33
53	Camden	8,025	$53,289	$241,300	Info: 33
54	Buffalo	1,232	$21,831	$44,400	Info: 33
55	Irmo	11,799	$85,137	$193,100	Info: 33
56	Mount Pleasant	92,662	$121,364	$667,100	Info: 33
57	Awendaw	1,574	$70,781	$387,500	Info: 33
58	Tega Cay	13,267	$141,037	$494,500	Info: 33
59	Seven Oaks	15,990	$64,003	$195,900	Info: 33
60	Ware Shoals	2,207	$35,896	$63,600	Info: 33
61	Hollywood	5,330	$77,415	$450,400	Info: 33
62	Chesterfield	1,497	$48,167	$161,000	Info: 33
63	Elgin	2,176	$84,219	$204,300	Info: 33
64	Taylors	23,686	$71,747	$242,700	Info: 32
65	India Hook	3,794	$94,505	$311,400	Info: 32
66	Elgin	2,258	$74,167	$177,700	Info: 32
67	North Hartsville	3,217	$59,990	$99,700	Info: 32
68	Sans Souci	8,199	$46,276	$199,100	Info: 32
69	Lugoff	9,475	$61,316	$201,800	Info: 32
70	Centerville	6,860	$66,912	$212,800	Info: 32
71	St. Matthews	1,626	$55,351	$146,600	Info: 32
72	Gayle Mill	1,119	—	$26,800	Info: 32
73	Chester	5,241	$41,231	$106,400	Info: 32
74	Roebuck	3,468	$51,111	$192,800	Info: 32
75	Graniteville	2,176	$29,495	$103,900	Info: 32
76	Hilton Head Island	37,805	$96,715	$652,100	Info: 31
77	Westminster	2,244	$38,393	$175,600	Info: 31
78	Pine Ridge	2,709	$74,861	$218,500	Info: 31
79	Beech Island	1,139	$31,996	$105,400	Info: 31
80	Cayce	13,718	$58,095	$158,900	Info: 31
81	Woodruff	4,337	$64,292	$188,500	Info: 31
82	Ladson	16,261	$83,031	$222,100	Info: 31
83	Joanna	1,375	$42,169	$107,800	Info: 31
84	Northlake	3,848	$79,531	$241,700	Info: 31
85	McCormick	2,681	$40,269	$88,400	Info: 31
86	Batesburg-Leesville	4,935	$53,102	$130,500	Info: 31
87	Shell Point	2,005	$65,840	$233,600	Info: 31
88	Hanahan	21,119	$84,061	$339,800	Info: 31
89	Cowpens	2,031	$37,168	$152,700	Info: 31
90	Oak Grove	12,031	$75,506	$195,700	Info: 31
91	Johnston	2,518	$34,957	$100,400	Info: 31
92	Fairforest	1,711	$60,199	$176,000	Info: 31
93	Gantt	15,057	$47,265	$156,200	Info: 31
94	East Gaffney	3,169	$26,314	$78,900	Info: 31
95	Ravenel	2,594	$72,365	$230,100	Info: 31
96	Riverview	2,215	$131,158	$484,800	Info: 31
97	Fort Mill	28,281	$127,537	$457,000	Info: 31
98	Georgetown	8,511	$57,704	$158,600	Info: 30
99	Spartanburg	38,578	$51,193	$185,300	Info: 30
100	South Congaree	1,918	$58,726	$172,000	Info: 30
101	Latta	1,301	$45,500	$106,000	Info: 30
102	West Columbia	17,723	$54,152	$186,200	Info: 30
103	Springdale	2,422	$42,708	$89,900	Info: 30
104	Slater-Marietta	1,934	$42,857	$96,400	Info: 30
105	Barnwell	4,616	$43,239	$137,300	Info: 30
106	Judson	2,201	$33,600	$93,700	Info: 30
107	West Pelzer	1,276	$53,125	$125,700	Info: 30
108	Red Bank	10,950	$60,348	$176,200	Info: 30
109	Williamston	4,116	$62,500	$156,700	Info: 30
110	Forestbrook	7,450	$77,791	$298,800	Info: 30
111	Easley	23,942	$65,330	$243,100	Info: 30
112	Powdersville	11,321	$88,125	$318,600	Info: 30
113	Newberry	10,733	$47,885	$124,600	Info: 30
114	Lyman	6,317	$69,688	$239,800	Info: 30
115	Union	8,047	$34,112	$103,400	Info: 30
116	Bamberg	3,036	$27,614	$129,500	Info: 30
117	Cottageville	1,154	$68,750	$144,800	Info: 30
118	Berea	16,642	$48,104	$187,200	Info: 30
119	Aiken	32,334	$69,837	$261,800	Info: 29
120	Hartsville	7,422	$47,720	$188,800	Info: 29
121	Aynor	1,077	$70,972	$236,000	Info: 29
122	North Augusta	24,928	$90,132	$220,500	Info: 29
123	Chapin	1,410	$77,632	$200,400	Info: 29
124	Johnsonville	1,037	$47,891	$118,500	Info: 29
125	Hopkins	1,962	$49,464	$77,300	Info: 29
126	Privateer	2,294	$49,861	$96,800	Info: 29
127	Olympia	1,301	—	$189,200	Info: 29
128	Darlington	6,128	$31,240	$163,000	Info: 29
129	Piedmont	5,786	$51,896	$141,200	Info: 29
130	Pageland	2,476	$40,236	$168,300	Info: 29
131	Lake Wylie	15,177	$112,113	$464,200	Info: 29
132	Lake Murray of Richland	7,057	$118,435	$378,900	Info: 29
133	Inman	3,085	$55,156	$178,600	Info: 29
134	Blythewood	5,309	$105,583	$368,300	Info: 29
135	Woodfield	9,901	$38,394	$128,600	Info: 29
136	Walhalla	4,121	$42,696	$176,500	Info: 29
137	Homeland Park	6,944	$38,079	$101,400	Info: 29
138	Clearwater	3,124	$50,669	$156,500	Info: 29
139	Hilltop	3,058	$39,432	$121,400	Info: 29
140	Greenwood	22,527	$40,253	$123,400	Info: 29
141	Wellford	3,432	$55,871	$217,700	Info: 28
142	York	8,697	$47,315	$161,000	Info: 28
143	Whitney	3,659	$49,181	$136,700	Info: 28
144	Murrells Inlet	10,087	$75,438	$355,800	Info: 28
145	Bonneau Beach	1,543	$57,561	$227,000	Info: 28
146	Marion	6,338	$27,767	$119,400	Info: 28
147	Bluffton	31,323	$105,463	$444,500	Info: 28
148	Lake Secession	1,209	$46,933	$335,500	Info: 28
149	Clinton	7,624	$40,372	$154,700	Info: 28
150	Reidville	1,955	$117,692	$326,200	Info: 28
151	Pendleton	3,542	$60,517	$236,900	Info: 28
152	Beaufort	13,660	$59,454	$310,400	Info: 28
153	Gadsden	1,131	$54,464	$98,300	Info: 28
154	Anderson	29,563	$44,321	$199,600	Info: 28
155	Prosperity	1,198	$58,276	$138,400	Info: 28
156	Mauldin	25,985	$81,027	$242,100	Info: 28
157	Abbeville	4,863	$38,983	$108,500	Info: 28
158	Gaffney	12,612	$41,214	$141,100	Info: 28
159	Lancaster	8,738	$43,234	$226,300	Info: 28
160	Walterboro	5,490	$48,366	$170,500	Info: 28
161	Edgefield	3,977	$37,500	$108,900	Info: 28
162	Calhoun Falls	1,897	$35,527	$62,500	Info: 28
163	Hardeeville	9,293	$78,233	$467,500	Info: 28
164	Lakewood	3,154	$49,255	$260,900	Info: 28
165	Charleston	152,014	$90,038	$469,100	Info: 28
166	Moncks Corner	14,362	$91,516	$312,800	Info: 28
167	Red Hill	16,480	$62,132	$223,900	Info: 28
168	Clover	7,013	$66,992	$236,100	Info: 28
169	Seneca	8,910	$52,207	$223,100	Info: 27
170	Edisto	2,261	$46,644	$46,200	Info: 27
171	Holly Hill	1,415	$34,792	$193,500	Info: 27
172	Varnville	2,433	$52,800	$105,500	Info: 27
173	Florence	40,205	$56,433	$189,800	Info: 27
174	Fountain Inn	11,307	$72,021	$255,400	Info: 27
175	White Knoll	7,865	$79,531	$232,000	Info: 27
176	Burnettown	3,090	$38,371	$189,200	Info: 27
177	St. George	1,935	$31,950	$124,200	Info: 27
178	Cheraw	5,024	$27,275	$113,400	Info: 27
179	Catawba	1,225	$55,385	$198,100	Info: 27
180	McBee	1,000	$59,500	$89,900	Info: 27
181	Orangeburg	13,189	$33,066	$145,000	Info: 27
182	Loris	2,570	$36,158	$195,600	Info: 27
183	Camp Croft	1,604	$38,940	$124,900	Info: 27
184	Columbia	138,019	$55,653	$243,500	Info: 27
185	Boiling Springs	12,609	$79,798	$230,000	Info: 27
186	Wedgefield	1,480	$41,662	$50,500	Info: 27
187	Hampton	2,691	$45,809	$179,700	Info: 27
188	Goose Creek	46,964	$87,437	$279,500	Info: 26
189	Greer	39,191	$80,030	$264,300	Info: 26
190	Arkwright	2,910	$51,458	$111,400	Info: 26
191	Greenville	71,755	$68,460	$453,300	Info: 26
192	Parker	12,564	$38,607	$121,800	Info: 26
193	Homewood	1,390	$44,466	$183,300	Info: 26
194	Edmund	1,274	$35,750	$100,200	Info: 26
195	Summerville	51,262	$78,621	$295,700	Info: 26
196	Simpsonville	25,125	$79,233	$267,500	Info: 26
197	Litchfield Beach	9,544	$74,451	$409,100	Info: 26
198	Ben Avon	2,334	$46,736	$198,900	Info: 26
199	Saxon	4,139	$28,394	$68,900	Info: 26
200	Bennettsville	6,798	$40,889	$82,700	Info: 26
201	Capitol View	4,161	$47,054	$152,700	Info: 26
202	Gaston	2,026	$59,500	$117,900	Info: 26
203	Fort Lawn	1,144	$54,141	$189,000	Info: 26
204	Laurens	9,307	$55,207	$139,800	Info: 26
205	Due West	1,185	$52,059	$178,500	Info: 26
206	Allendale	2,595	$25,250	$65,300	Info: 26
207	Andrews	2,558	$53,611	$111,400	Info: 26
208	Conway	26,082	$54,841	$236,300	Info: 26
209	Winnsboro	3,332	$35,649	$122,200	Info: 26
210	Santee	1,179	$36,856	$163,800	Info: 26
211	Socastee	24,629	$59,826	$218,200	Info: 26
212	St. Stephen	1,460	$59,688	$131,400	Info: 25
213	Lake City	6,032	$35,000	$133,700	Info: 25
214	Sumter	43,065	$53,071	$188,400	Info: 25
215	Kingstree	3,161	$28,776	$127,300	Info: 25
216	Manning	3,843	$27,597	$152,700	Info: 25
217	Branchville	1,169	$40,144	$98,900	Info: 25
218	Dalzell	2,949	$52,723	$155,000	Info: 25
219	Dillon	6,406	$34,964	$110,000	Info: 25
220	Blackville	1,778	$26,100	$73,100	Info: 25
221	Murphys Estates	1,187	$90,357	$185,100	Info: 25
222	McColl	2,453	$33,925	$47,100	Info: 25
223	Lexington	24,132	$83,263	$271,200	Info: 25
224	Southern Shops	3,985	$35,016	$102,200	Info: 25
225	Little River	10,457	$64,590	$267,800	Info: 25
226	Myrtle Beach	37,214	$53,679	$347,700	Info: 25
227	Carolina Forest	26,373	$70,647	$298,700	Info: 25
228	Drayton	1,043	$51,650	$82,500	Info: 25
229	Fairfax	2,037	$41,328	$54,400	Info: 25
230	Mullins	3,965	$30,750	$89,400	Info: 25
231	Rock Hill	74,769	$64,770	$267,400	Info: 24
232	Cane Savannah	1,497	—	$162,500	Info: 24
233	Tigerville	1,955	—	—	Info: 24
234	Blacksburg	2,158	$33,500	$137,000	Info: 24
235	Yemassee	1,007	$36,923	$169,800	Info: 24
236	Travelers Rest	8,137	$49,655	$281,400	Info: 24
237	Williston	2,884	$35,968	$104,000	Info: 24
238	Surfside Beach	4,217	$74,202	$412,100	Info: 24
239	Estill	2,287	$36,547	$79,500	Info: 24
240	Burton	7,132	$57,315	$198,300	Info: 24
241	Utica	1,529	—	$135,300	Info: 24
242	Garden City	10,820	$50,027	$194,100	Info: 24
243	Bishopville	2,958	$44,015	$105,400	Info: 23
244	Denmark	3,141	$33,100	$73,000	Info: 23
245	Wyboo	3,582	$57,725	$198,200	Info: 23
246	Clemson	17,759	$49,713	$359,100	Info: 23
247	Gloverville	2,418	$51,691	$81,400	Info: 23
248	North Charleston	117,460	$62,789	$267,700	Info: 23
249	Timmonsville	2,153	$32,736	$88,000	Info: 23
250	Ridgeland	3,756	$71,023	$209,900	Info: 22
251	Conestee	1,175	$60,450	$211,600	Info: 22
252	Saluda	3,095	$40,567	$81,500	Info: 22
253	Dentsville	15,396	$44,029	$154,600	Info: 22
254	Brookdale	4,061	$34,279	$85,400	Info: 22
255	St. Andrews	20,953	$45,321	$146,700	Info: 21
256	Cherryvale	3,136	$41,563	$91,000	Info: 21
257	Duncan	4,175	$51,596	$182,500	Info: 21
258	South Sumter	1,808	$42,708	$69,100	Info: 21
259	North Myrtle Beach	19,343	$72,111	$371,900	Info: 20
260	Wilkinson Heights	1,853	$22,714	$76,300	Info: 19
261	Valley Falls	7,249	$55,671	$229,600	Info: 19
262	Laurel Bay	5,627	$52,094	$221,300	Info: 18
263	Port Royal	15,047	$70,330	$298,000	Info: 17
264	Central	5,299	$58,262	$228,500	Info: 17
265	Arcadia	2,724	$37,574	$103,800	Info: 12
266	Arthurtown	3,063	$19,820	$98,800	Info: 11

South Carolina by the numbers

South Carolina's largest profiled market is Charleston at 152,014 residents, while the median South Carolina city on LocalVein has a population of 3,409. About 92% of the South Carolina cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across South Carolina's profiled cities sits at $53K, with Kiawah Island topping the ranking at $237K and Arthurtown anchoring the other end at $20K — roughly a 12× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 266 South Carolina cities in this table, the median Market Opportunity Score is 29 out of 100, and Sullivan's Island currently leads at 57. About 0% of South Carolina's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to South Carolina typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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