South Dakota cities ranked by market opportunity
LocalVein profiles 80 South Dakota cities, covering 616,636 residents across the state. The median Market Opportunity Score across South Dakota sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
South Dakota cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Ashland Heights | 1,142 | $61,538 | $202,700 | Warning: 43 |
| 2 | Lead | 2,997 | $57,348 | $192,800 | Warning: 42 |
| 3 | Tyndall | 1,206 | $51,719 | $94,200 | Warning: 40 |
| 4 | Colonial Pine Hills | 2,347 | $82,262 | $348,400 | Info: 39 |
| 5 | Freeman | 1,558 | $60,114 | $171,300 | Info: 39 |
| 6 | Marion | 1,004 | $72,969 | $167,400 | Info: 38 |
| 7 | Hot Springs | 3,506 | $49,688 | $168,200 | Info: 38 |
| 8 | Blackhawk | 2,805 | $69,934 | $243,700 | Info: 38 |
| 9 | Parkston | 1,981 | $71,313 | $145,500 | Info: 38 |
| 10 | Deadwood | 1,319 | $52,679 | $227,000 | Info: 37 |
| 11 | Rapid Valley | 7,153 | $85,217 | $226,300 | Info: 37 |
| 12 | Gettysburg | 1,344 | $59,667 | $127,000 | Info: 37 |
| 13 | Ipswich | 1,126 | $79,135 | $165,600 | Info: 37 |
| 14 | North Spearfish | 2,201 | $69,792 | $321,800 | Info: 36 |
| 15 | Beresford | 2,437 | $71,017 | $219,800 | Info: 36 |
| 16 | Parker | 1,247 | $87,632 | $208,000 | Info: 36 |
| 17 | Redfield | 2,230 | $60,586 | $117,000 | Info: 36 |
| 18 | Gregory | 1,330 | $47,629 | $105,600 | Info: 35 |
| 19 | Platte | 1,310 | $71,641 | $165,700 | Info: 35 |
| 20 | Lemmon | 1,214 | $42,461 | $79,700 | Info: 35 |
| 21 | Clark | 1,181 | $49,464 | $125,700 | Info: 35 |
| 22 | Springfield | 2,073 | $59,063 | $126,800 | Info: 35 |
| 23 | Canton | 3,060 | $65,500 | $191,000 | Info: 35 |
| 24 | Groton | 1,794 | $82,083 | $173,000 | Info: 35 |
| 25 | Huron | 14,347 | $51,556 | $164,700 | Info: 35 |
| 26 | Crooks | 1,216 | $104,479 | $270,500 | Info: 35 |
| 27 | Webster | 1,823 | $55,074 | $122,200 | Info: 34 |
| 28 | Britton | 1,117 | $70,156 | $110,100 | Info: 34 |
| 29 | Winner | 2,900 | $47,132 | $124,000 | Info: 34 |
| 30 | Mobridge | 2,928 | $61,556 | $122,000 | Info: 34 |
| 31 | Martin | 1,054 | $49,609 | $87,300 | Info: 34 |
| 32 | Green Valley | 1,503 | $78,801 | $232,100 | Info: 34 |
| 33 | Pierre | 14,008 | $74,053 | $219,500 | Info: 34 |
| 34 | Lennox | 2,587 | $76,477 | $210,800 | Info: 34 |
| 35 | Belle Fourche | 5,741 | $59,920 | $188,800 | Info: 33 |
| 36 | Elk Point | 2,391 | $83,250 | $228,400 | Info: 33 |
| 37 | Worthing | 1,087 | $91,250 | $214,000 | Info: 33 |
| 38 | Milbank | 3,513 | $58,462 | $161,300 | Info: 33 |
| 39 | Colman | 1,011 | $73,000 | $227,600 | Info: 33 |
| 40 | Dell Rapids | 3,947 | $101,250 | $284,400 | Info: 33 |
| 41 | Clear Lake | 1,333 | $65,398 | $144,400 | Info: 33 |
| 42 | Garretson | 1,166 | $66,375 | $197,400 | Info: 33 |
| 43 | Miller | 1,346 | $51,774 | $135,100 | Info: 33 |
| 44 | Sturgis | 7,111 | $51,101 | $236,400 | Info: 33 |
| 45 | Yankton | 15,501 | $69,071 | $202,300 | Info: 32 |
| 46 | Salem | 1,201 | $71,655 | $163,500 | Info: 32 |
| 47 | Wagner | 1,555 | $47,137 | $129,200 | Info: 32 |
| 48 | Custer | 2,148 | $80,188 | $229,500 | Info: 32 |
| 49 | Kyle | 1,495 | — | — | Info: 32 |
| 50 | Aberdeen | 28,297 | $63,715 | $205,500 | Info: 31 |
| 51 | Rapid City | 76,836 | $65,712 | $270,000 | Info: 31 |
| 52 | Mitchell | 15,637 | $56,374 | $182,000 | Info: 31 |
| 53 | Madison | 6,158 | $62,180 | $191,400 | Info: 31 |
| 54 | Baltic | 1,512 | $105,132 | $240,200 | Info: 31 |
| 55 | Sisseton | 2,593 | $44,477 | $111,900 | Info: 31 |
| 56 | Flandreau | 2,291 | $56,458 | $130,800 | Info: 30 |
| 57 | Brandon | 10,996 | $104,806 | $317,300 | Info: 30 |
| 58 | Watertown | 22,859 | $62,721 | $212,300 | Info: 30 |
| 59 | Chamberlain | 2,621 | $75,000 | $195,300 | Info: 30 |
| 60 | Dakota Dunes | 4,129 | $123,438 | $495,000 | Info: 29 |
| 61 | Summerset | 2,978 | $115,197 | $337,900 | Info: 29 |
| 62 | Tea | 6,339 | $104,643 | $305,300 | Info: 29 |
| 63 | Fort Pierre | 2,534 | $74,732 | $166,700 | Info: 28 |
| 64 | Volga | 2,246 | $75,417 | $220,200 | Info: 28 |
| 65 | Hartford | 3,412 | $95,426 | $223,400 | Info: 28 |
| 66 | Sioux Falls | 197,642 | $74,714 | $271,400 | Info: 27 |
| 67 | Harrisburg | 7,790 | $101,534 | $281,400 | Info: 27 |
| 68 | Aurora | 1,407 | $90,612 | $219,100 | Info: 27 |
| 69 | Vermillion | 11,800 | $52,815 | $210,200 | Info: 25 |
| 70 | Spearfish | 12,551 | $59,731 | $309,200 | Info: 25 |
| 71 | Fort Thompson | 1,134 | $45,313 | $110,300 | Info: 25 |
| 72 | Brookings | 23,710 | $61,979 | $243,600 | Info: 25 |
| 73 | Eagle Butte | 1,492 | $53,558 | $51,500 | Info: 22 |
| 74 | North Sioux City | 3,018 | $76,481 | $234,500 | Info: 22 |
| 75 | Oglala | 1,601 | $43,274 | $42,200 | Info: 22 |
| 76 | North Eagle Butte | 1,432 | $38,125 | $37,500 | Info: 21 |
| 77 | Box Elder | 12,457 | $73,698 | $271,800 | Info: 20 |
| 78 | Pine Ridge | 2,480 | $50,954 | $45,000 | Info: 20 |
| 79 | Rosebud | 1,710 | $55,066 | $57,000 | Info: 20 |
| 80 | Mission | 1,380 | $34,000 | $56,900 | Info: 20 |
South Dakota by the numbers
South Dakota's largest profiled market is Sioux Falls at 197,642 residents, while the median South Dakota city on LocalVein has a population of 2,269. About 96% of the South Dakota cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.
Median household income across South Dakota's profiled cities sits at $66K, with Dakota Dunes topping the ranking at $123K and Mission anchoring the other end at $34K — roughly a 4× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.
Across the 80 South Dakota cities in this table, the median Market Opportunity Score is 33 out of 100, and Ashland Heights currently leads at 43. About 0% of South Dakota's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.
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