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South Dakota cities ranked by market opportunity

LocalVein profiles 80 South Dakota cities, covering 616,636 residents across the state. The median Market Opportunity Score across South Dakota sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

Total population

616,636

Median MOS

Businesses scanned

180

South Dakota cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ashland Heights CDP	1,142	$61,538	$202,700	Warning: 43
2	Lead city	2,997	$57,348	$192,800	Warning: 42
3	Tyndall city	1,206	$51,719	$94,200	Warning: 40
4	Colonial Pine Hills CDP	2,347	$82,262	$348,400	Info: 39
5	Freeman city	1,558	$60,114	$171,300	Info: 39
6	Marion city	1,004	$72,969	$167,400	Info: 38
7	Hot Springs city	3,506	$49,688	$168,200	Info: 38
8	Blackhawk CDP	2,805	$69,934	$243,700	Info: 38
9	Parkston city	1,981	$71,313	$145,500	Info: 38
10	Deadwood city	1,319	$52,679	$227,000	Info: 37
11	Rapid Valley CDP	7,153	$85,217	$226,300	Info: 37
12	Gettysburg city	1,344	$59,667	$127,000	Info: 37
13	Ipswich city	1,126	$79,135	$165,600	Info: 37
14	North Spearfish CDP	2,201	$69,792	$321,800	Info: 36
15	Beresford city	2,437	$71,017	$219,800	Info: 36
16	Parker city	1,247	$87,632	$208,000	Info: 36
17	Redfield city	2,230	$60,586	$117,000	Info: 36
18	Gregory city	1,330	$47,629	$105,600	Info: 35
19	Platte city	1,310	$71,641	$165,700	Info: 35
20	Lemmon city	1,214	$42,461	$79,700	Info: 35
21	Clark city	1,181	$49,464	$125,700	Info: 35
22	Springfield city	2,073	$59,063	$126,800	Info: 35
23	Canton city	3,060	$65,500	$191,000	Info: 35
24	Groton city	1,794	$82,083	$173,000	Info: 35
25	Huron city	14,347	$51,556	$164,700	Info: 35
26	Crooks city	1,216	$104,479	$270,500	Info: 35
27	Webster city	1,823	$55,074	$122,200	Info: 34
28	Britton city	1,117	$70,156	$110,100	Info: 34
29	Winner city	2,900	$47,132	$124,000	Info: 34
30	Mobridge city	2,928	$61,556	$122,000	Info: 34
31	Martin city	1,054	$49,609	$87,300	Info: 34
32	Green Valley CDP	1,503	$78,801	$232,100	Info: 34
33	Pierre city	14,008	$74,053	$219,500	Info: 34
34	Lennox city	2,587	$76,477	$210,800	Info: 34
35	Belle Fourche city	5,741	$59,920	$188,800	Info: 33
36	Elk Point city	2,391	$83,250	$228,400	Info: 33
37	Worthing city	1,087	$91,250	$214,000	Info: 33
38	Milbank city	3,513	$58,462	$161,300	Info: 33
39	Colman city	1,011	$73,000	$227,600	Info: 33
40	Dell Rapids city	3,947	$101,250	$284,400	Info: 33
41	Clear Lake city	1,333	$65,398	$144,400	Info: 33
42	Garretson city	1,166	$66,375	$197,400	Info: 33
43	Miller city	1,346	$51,774	$135,100	Info: 33
44	Sturgis city	7,111	$51,101	$236,400	Info: 33
45	Yankton city	15,501	$69,071	$202,300	Info: 32
46	Salem city	1,201	$71,655	$163,500	Info: 32
47	Wagner city	1,555	$47,137	$129,200	Info: 32
48	Custer city	2,148	$80,188	$229,500	Info: 32
49	Kyle CDP	1,495	—	—	Info: 32
50	Aberdeen city	28,297	$63,715	$205,500	Info: 31
51	Rapid City city	76,836	$65,712	$270,000	Info: 31
52	Mitchell city	15,637	$56,374	$182,000	Info: 31
53	Madison city	6,158	$62,180	$191,400	Info: 31
54	Baltic city	1,512	$105,132	$240,200	Info: 31
55	Sisseton city	2,593	$44,477	$111,900	Info: 31
56	Flandreau city	2,291	$56,458	$130,800	Info: 30
57	Brandon city	10,996	$104,806	$317,300	Info: 30
58	Watertown city	22,859	$62,721	$212,300	Info: 30
59	Chamberlain city	2,621	$75,000	$195,300	Info: 30
60	Dakota Dunes CDP	4,129	$123,438	$495,000	Info: 29
61	Summerset city	2,978	$115,197	$337,900	Info: 29
62	Tea city	6,339	$104,643	$305,300	Info: 29
63	Fort Pierre city	2,534	$74,732	$166,700	Info: 28
64	Volga city	2,246	$75,417	$220,200	Info: 28
65	Hartford city	3,412	$95,426	$223,400	Info: 28
66	Sioux Falls city	197,642	$74,714	$271,400	Info: 27
67	Harrisburg city	7,790	$101,534	$281,400	Info: 27
68	Aurora town	1,407	$90,612	$219,100	Info: 27
69	Vermillion city	11,800	$52,815	$210,200	Info: 25
70	Spearfish city	12,551	$59,731	$309,200	Info: 25
71	Fort Thompson CDP	1,134	$45,313	$110,300	Info: 25
72	Brookings city	23,710	$61,979	$243,600	Info: 25
73	Eagle Butte city	1,492	$53,558	$51,500	Info: 22
74	North Sioux City city	3,018	$76,481	$234,500	Info: 22
75	Oglala CDP	1,601	$43,274	$42,200	Info: 22
76	North Eagle Butte CDP	1,432	$38,125	$37,500	Info: 21
77	Box Elder city	12,457	$73,698	$271,800	Info: 20
78	Pine Ridge CDP	2,480	$50,954	$45,000	Info: 20
79	Rosebud CDP	1,710	$55,066	$57,000	Info: 20
80	Mission city	1,380	$34,000	$56,900	Info: 20

South Dakota by the numbers

South Dakota's largest profiled market is Sioux Falls city at 197,642 residents, while the median South Dakota city on LocalVein has a population of 2,269. About 96% of the South Dakota cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across South Dakota's profiled cities sits at $66K, with Dakota Dunes CDP topping the ranking at $123K and Mission city anchoring the other end at $34K — roughly a 4× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 80 South Dakota cities in this table, the median Market Opportunity Score is 33 out of 100, and Ashland Heights CDP currently leads at 43. About 0% of South Dakota's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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