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South Dakota cities ranked by market opportunity

LocalVein profiles 80 South Dakota cities, covering 616,636 residents across the state. The median Market Opportunity Score across South Dakota sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

Total population

616,636

Median MOS

Businesses scanned

South Dakota cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ashland Heights CDP	1,142	$61,538	$202,700	43
2	Lead city	2,997	$57,348	$192,800	42
3	Tyndall city	1,206	$51,719	$94,200	40
4	Colonial Pine Hills CDP	2,347	$82,262	$348,400	39
5	Freeman city	1,558	$60,114	$171,300	39
6	Marion city	1,004	$72,969	$167,400	38
7	Hot Springs city	3,506	$49,688	$168,200	38
8	Blackhawk CDP	2,805	$69,934	$243,700	38
9	Parkston city	1,981	$71,313	$145,500	38
10	Deadwood city	1,319	$52,679	$227,000	37
11	Rapid Valley CDP	7,153	$85,217	$226,300	37
12	Gettysburg city	1,344	$59,667	$127,000	37
13	Ipswich city	1,126	$79,135	$165,600	37
14	North Spearfish CDP	2,201	$69,792	$321,800	36
15	Beresford city	2,437	$71,017	$219,800	36
16	Parker city	1,247	$87,632	$208,000	36
17	Redfield city	2,230	$60,586	$117,000	36
18	Gregory city	1,330	$47,629	$105,600	35
19	Platte city	1,310	$71,641	$165,700	35
20	Lemmon city	1,214	$42,461	$79,700	35
21	Clark city	1,181	$49,464	$125,700	35
22	Springfield city	2,073	$59,063	$126,800	35
23	Canton city	3,060	$65,500	$191,000	35
24	Groton city	1,794	$82,083	$173,000	35
25	Huron city	14,347	$51,556	$164,700	35
26	Crooks city	1,216	$104,479	$270,500	35
27	Webster city	1,823	$55,074	$122,200	34
28	Britton city	1,117	$70,156	$110,100	34
29	Winner city	2,900	$47,132	$124,000	34
30	Mobridge city	2,928	$61,556	$122,000	34
31	Martin city	1,054	$49,609	$87,300	34
32	Green Valley CDP	1,503	$78,801	$232,100	34
33	Pierre city	14,008	$74,053	$219,500	34
34	Lennox city	2,587	$76,477	$210,800	34
35	Belle Fourche city	5,741	$59,920	$188,800	33
36	Elk Point city	2,391	$83,250	$228,400	33
37	Worthing city	1,087	$91,250	$214,000	33
38	Milbank city	3,513	$58,462	$161,300	33
39	Colman city	1,011	$73,000	$227,600	33
40	Dell Rapids city	3,947	$101,250	$284,400	33
41	Clear Lake city	1,333	$65,398	$144,400	33
42	Garretson city	1,166	$66,375	$197,400	33
43	Miller city	1,346	$51,774	$135,100	33
44	Sturgis city	7,111	$51,101	$236,400	33
45	Yankton city	15,501	$69,071	$202,300	32
46	Salem city	1,201	$71,655	$163,500	32
47	Wagner city	1,555	$47,137	$129,200	32
48	Custer city	2,148	$80,188	$229,500	32
49	Kyle CDP	1,495	—	—	32
50	Aberdeen city	28,297	$63,715	$205,500	31
51	Rapid City city	76,836	$65,712	$270,000	31
52	Mitchell city	15,637	$56,374	$182,000	31
53	Madison city	6,158	$62,180	$191,400	31
54	Baltic city	1,512	$105,132	$240,200	31
55	Sisseton city	2,593	$44,477	$111,900	31
56	Flandreau city	2,291	$56,458	$130,800	30
57	Brandon city	10,996	$104,806	$317,300	30
58	Watertown city	22,859	$62,721	$212,300	30
59	Chamberlain city	2,621	$75,000	$195,300	30
60	Dakota Dunes CDP	4,129	$123,438	$495,000	29
61	Summerset city	2,978	$115,197	$337,900	29
62	Tea city	6,339	$104,643	$305,300	29
63	Fort Pierre city	2,534	$74,732	$166,700	28
64	Volga city	2,246	$75,417	$220,200	28
65	Hartford city	3,412	$95,426	$223,400	28
66	Sioux Falls city	197,642	$74,714	$271,400	27
67	Harrisburg city	7,790	$101,534	$281,400	27
68	Aurora town	1,407	$90,612	$219,100	27
69	Vermillion city	11,800	$52,815	$210,200	25
70	Spearfish city	12,551	$59,731	$309,200	25
71	Fort Thompson CDP	1,134	$45,313	$110,300	25
72	Brookings city	23,710	$61,979	$243,600	25
73	Eagle Butte city	1,492	$53,558	$51,500	22
74	North Sioux City city	3,018	$76,481	$234,500	22
75	Oglala CDP	1,601	$43,274	$42,200	22
76	North Eagle Butte CDP	1,432	$38,125	$37,500	21
77	Box Elder city	12,457	$73,698	$271,800	20
78	Pine Ridge CDP	2,480	$50,954	$45,000	20
79	Rosebud CDP	1,710	$55,066	$57,000	20
80	Mission city	1,380	$34,000	$56,900	20

South Dakota by the numbers

South Dakota's largest profiled market is Sioux Falls city at 197,642 residents, while the median South Dakota city on LocalVein has a population of 2,269. About 96% of the South Dakota cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across South Dakota's profiled cities sits at $66K, with Dakota Dunes CDP topping the ranking at $123K and Mission city anchoring the other end at $34K — roughly a 4× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 80 South Dakota cities in this table, the median Market Opportunity Score is 33 out of 100, and Ashland Heights CDP currently leads at 43. About 0% of South Dakota's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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