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Highlands, TX · market profile

Highlands, TX

Highlands, TX has 7,339 residents, a median household income of $55K, and a median home value of $191K. The median home was built in 1978. Markets like Highlands reward operators who pick a vertical and build a local reputation; broad-spectrum prospecting tends to underperform here vs. focused, story-driven campaigns.

32
of 100
Thin market
Population
7,339
Median HHI
$54,524
Median Home Value
$191,400
Homeownership
64%
Median Home Age
1978
Businesses Profiled
0

How Highlands's demographics shape the local-services market

Median household income in Highlands is $55K — 27% below the US median of $75K. Lower median income shifts the prospecting math toward volume: agencies winning here usually run tighter ad budgets, lean on referral programs, and price for accessibility rather than premium positioning.

The median home in Highlands is worth $191K, 40% below the US median of $320K. Lower home values compress per-job revenue across most trades verticals, which pushes the marketing math toward higher lead volume. Agencies running here typically position around frequency (monthly recurring services) rather than premium one-off jobs.

Median Household Income
Highlands
$54,524
US median
$75,000
Median Home Value
Highlands
$191,400
US median
$320,000
Homeownership
Highlands
64%
US median
65%
Self-Employed shareData pending
Highlands
US median
6.0%

Top verticals by opportunity in Highlands

Every vertical we've profiled in Highlands, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

No vertical data yet for this city.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Highlands, TX?
LocalVein currently indexes 0 businesses in Highlands, TX, spread across the service verticals we cover. The list is rebuilt on a 14-day cache cycle, so businesses that close, move, or rebrand drop off without manual cleanup. Refreshed April 2026.
Which vertical has the most prospects in Highlands?
Vertical depth in Highlands is still being filled in as user scans accumulate. Start a trial and be the first to populate a vertical here.
What does Highlands's Market Opportunity Score mean?
Highlands scores 31.66/100 on LocalVein's Market Opportunity Score. The score blends median home value ($191K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Highlands data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Highlands's demographic row was April 2026.
Can I export Highlands prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Highlands, expect 0 businesses available across all verticals once you scan a vertical for the first time. $55K median household income and 7,339 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Highlands is behind a 7-day trial.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
On a 7-day trial
  • every profiled business
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Highlands — free

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