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Odessa city, TX · market profile

Odessa city, TX

Odessa city, TX is one of the largest US markets, with 114,080 residents and a median household income of $73K. At the 98th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Agencies prospecting Odessa city are working a market where competition is real but discovery is rich.

30
of 100
Thin market
Population
114,080
Median HHI
$73,030
Median Home Value
$208,000
Homeownership
55%
Median Home Age
1978
Businesses Profiled
34

How Odessa city's demographics shape the local-services market

The median home in Odessa city is worth $208K, 35% below the US median of $320K. When property values sit below the national median, clients need flow, not flagship jobs. The winning mix here tilts toward maintenance plans, seasonal packages, and neighborhood route density rather than high-ticket upgrades.

Just 55% of Odessa city households own their home — well below the US median of 65%. Low ownership funnels trades spend to property managers, turnover crews, and corporate landlords. Agency playbooks here should assume fewer named buyers, larger annual contract value, and longer procurement cycles than an owner-dominated market would carry.

With 114,080 residents, Odessa city ranks at the 98th percentile of US cities by population. Large metros reward narrow books of business — a single-vertical, single-metro agency can fill a calendar without ever crossing category lines. The tradeoff is crowded messaging; a sharp differentiator beats a broad promise in every pitch motion.

Median Household Income
Odessa city
$73,030
US median
$75,000
Median Home Value
Odessa city
$208,000
US median
$320,000
Homeownership
Odessa city
55%
US median
65%
Self-Employed shareData pending
Odessa city
US median
6.0%

Top verticals by opportunity in Odessa city

Every vertical we've profiled in Odessa city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor33Info: 23View leads
HVAC Contractor1Info: 0View leads

18 of these Odessa city businesses operate without a website — see the no-website shortlist for Odessa city.

A sample of Odessa city businesses profiled

  • Lehman Plumbingplumbing contractor
  • G & L Plumbing Heating & ACplumbing contractor
  • Tex-Med Plumbing & Medical Gasplumbing contractor
  • Lehman Plumbingplumbing contractor
  • Budget Plumbingplumbing contractor

Showing 5 of 34. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Odessa city, TX?
LocalVein currently indexes 34 businesses in Odessa city, TX, spread across the 21 verticals we cover. Records cycle off on a rolling 14-day refresh, so closures and rebrands roll out of the index without manual curation. Refreshed April 2026.
Which vertical has the most prospects in Odessa city?
plumbing contractors leads with 33 active operators in our index. For Odessa city, this is the vertical with the deepest operator bench, which is why it reliably produces the fastest time-to-first-meeting for agencies prospecting here.
What does Odessa city's Market Opportunity Score mean?
Odessa city scores 29.83/100 on LocalVein's Market Opportunity Score. The score blends median home value ($208K), homeownership rate, median home age, and population density into a single 0–100 number. Think of it as a shortlist heuristic: higher scores earn a drill-down into vertical-level stats, lower scores stay benched unless a client targets the geography specifically.
How often is Odessa city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Odessa city's demographic row was April 2026.
Can I export Odessa city prospects to GoHighLevel, HubSpot, or Instantly?
Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For Odessa city, expect 34 businesses available across all verticals once you scan a vertical for the first time. $73K median household income and 114,080 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Odessa city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 34 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

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