Vermont cities ranked by market opportunity
LocalVein profiles 49 Vermont cities, covering 233,898 residents across the state. The median Market Opportunity Score across Vermont sits at 38 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Vermont cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Proctor CDP | 1,568 | $65,375 | $196,100 | Warning: 46 |
| 2 | Bradford CDP | 1,326 | $96,213 | $246,400 | Warning: 46 |
| 3 | West Rutland CDP | 2,144 | $53,373 | $178,300 | Warning: 45 |
| 4 | East Barre CDP | 1,084 | — | $249,200 | Warning: 44 |
| 5 | Brandon CDP | 1,892 | $54,138 | $218,800 | Warning: 44 |
| 6 | Fair Haven CDP | 2,435 | $65,898 | $163,000 | Warning: 43 |
| 7 | Castleton CDP | 1,058 | — | $276,800 | Warning: 42 |
| 8 | Richford CDP | 1,600 | $49,954 | $157,100 | Warning: 41 |
| 9 | Northfield CDP | 4,165 | $50,417 | $233,700 | Warning: 41 |
| 10 | Enosburg Falls village | 1,595 | $54,583 | $196,100 | Warning: 41 |
| 11 | Bristol CDP | 2,005 | $71,372 | $298,200 | Warning: 40 |
| 12 | Brattleboro CDP | 7,793 | $46,972 | $239,500 | Warning: 40 |
| 13 | Norwich CDP | 1,081 | $167,625 | $642,200 | Warning: 40 |
| 14 | Swanton village | 2,732 | $71,307 | $210,000 | Warning: 40 |
| 15 | Poultney village | 1,105 | $61,597 | $175,000 | Warning: 40 |
| 16 | Randolph CDP | 1,946 | $59,203 | $225,800 | Warning: 40 |
| 17 | Lyndonville village | 1,229 | $43,693 | $290,000 | Info: 40 |
| 18 | St. Johnsbury CDP | 5,945 | $49,033 | $171,900 | Info: 40 |
| 19 | Rutland city | 15,747 | $55,000 | $176,400 | Info: 39 |
| 20 | Hardwick CDP | 1,047 | $41,667 | $175,300 | Info: 39 |
| 21 | Chester CDP | 1,356 | $67,782 | $245,300 | Info: 39 |
| 22 | Montpelier city | 8,038 | $79,175 | $349,200 | Info: 39 |
| 23 | St. Albans city | 6,910 | $53,370 | $245,600 | Info: 39 |
| 24 | Arlington CDP | 1,871 | $73,164 | $231,800 | Info: 38 |
| 25 | Bellows Falls village | 2,851 | $54,836 | $176,000 | Info: 38 |
| 26 | Windsor CDP | 1,961 | $48,371 | $158,800 | Info: 38 |
| 27 | Johnson village | 1,668 | $48,355 | — | Info: 38 |
| 28 | North Bennington village | 1,342 | $67,500 | $275,000 | Info: 38 |
| 29 | South Barre CDP | 1,259 | $78,162 | $246,900 | Info: 38 |
| 30 | Jericho village | 1,230 | $94,063 | $397,800 | Info: 37 |
| 31 | Barre city | 8,461 | $53,288 | $200,100 | Info: 36 |
| 32 | Vergennes city | 2,571 | $85,417 | $263,500 | Info: 36 |
| 33 | Burlington city | 44,649 | $68,854 | $400,200 | Info: 35 |
| 34 | Bennington CDP | 8,888 | $53,839 | $185,100 | Info: 35 |
| 35 | Shelburne CDP | 6,292 | $106,187 | $496,700 | Info: 35 |
| 36 | Waterbury CDP | 1,728 | $59,934 | $332,900 | Info: 34 |
| 37 | White River Junction CDP | 2,878 | $73,546 | $250,700 | Info: 34 |
| 38 | Morrisville village | 2,527 | $66,792 | $258,800 | Info: 33 |
| 39 | Newport city | 4,413 | $48,194 | $179,000 | Info: 33 |
| 40 | Springfield CDP | 3,882 | $44,375 | $138,400 | Info: 33 |
| 41 | Winooski city | 8,198 | $77,020 | $350,700 | Info: 32 |
| 42 | Essex Junction city | 10,720 | $94,423 | $376,800 | Info: 32 |
| 43 | Middlebury CDP | 7,145 | $74,900 | $388,100 | Info: 32 |
| 44 | Williamstown CDP | 1,622 | $90,938 | $182,200 | Info: 32 |
| 45 | Manchester Center CDP | 1,935 | $88,786 | $330,300 | Info: 32 |
| 46 | Milton CDP | 3,510 | $82,750 | $309,000 | Info: 31 |
| 47 | South Burlington city | 20,488 | $97,229 | $399,600 | Info: 30 |
| 48 | Wilder CDP | 3,394 | $69,063 | $241,000 | Info: 29 |
| 49 | West Brattleboro CDP | 2,614 | $39,555 | $249,200 | Info: 29 |
Vermont by the numbers
Vermont's largest profiled market is Burlington city at 44,649 residents, while the median Vermont city on LocalVein has a population of 2,435. About 98% of the Vermont cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Vermont's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.
Median household income across Vermont's profiled cities sits at $66K, with Norwich CDP topping the ranking at $168K and West Brattleboro CDP anchoring the other end at $40K — roughly a 4× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.
Across the 49 Vermont cities in this table, the median Market Opportunity Score is 38 out of 100, and Proctor CDP currently leads at 46. About 0% of Vermont's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.
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