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Vermont cities ranked by market opportunity

LocalVein profiles 49 Vermont cities, covering 233,898 residents across the state. The median Market Opportunity Score across Vermont sits at 38 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

Total population

233,898

Median MOS

Businesses scanned

Vermont cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Proctor CDP	1,568	$65,375	$196,100	46
2	Bradford CDP	1,326	$96,213	$246,400	46
3	West Rutland CDP	2,144	$53,373	$178,300	45
4	East Barre CDP	1,084	—	$249,200	44
5	Brandon CDP	1,892	$54,138	$218,800	44
6	Fair Haven CDP	2,435	$65,898	$163,000	43
7	Castleton CDP	1,058	—	$276,800	42
8	Richford CDP	1,600	$49,954	$157,100	41
9	Northfield CDP	4,165	$50,417	$233,700	41
10	Enosburg Falls village	1,595	$54,583	$196,100	41
11	Bristol CDP	2,005	$71,372	$298,200	40
12	Brattleboro CDP	7,793	$46,972	$239,500	40
13	Norwich CDP	1,081	$167,625	$642,200	40
14	Swanton village	2,732	$71,307	$210,000	40
15	Poultney village	1,105	$61,597	$175,000	40
16	Randolph CDP	1,946	$59,203	$225,800	40
17	Lyndonville village	1,229	$43,693	$290,000	40
18	St. Johnsbury CDP	5,945	$49,033	$171,900	40
19	Rutland city	15,747	$55,000	$176,400	39
20	Hardwick CDP	1,047	$41,667	$175,300	39
21	Chester CDP	1,356	$67,782	$245,300	39
22	Montpelier city	8,038	$79,175	$349,200	39
23	St. Albans city	6,910	$53,370	$245,600	39
24	Arlington CDP	1,871	$73,164	$231,800	38
25	Bellows Falls village	2,851	$54,836	$176,000	38
26	Windsor CDP	1,961	$48,371	$158,800	38
27	Johnson village	1,668	$48,355	—	38
28	North Bennington village	1,342	$67,500	$275,000	38
29	South Barre CDP	1,259	$78,162	$246,900	38
30	Jericho village	1,230	$94,063	$397,800	37
31	Barre city	8,461	$53,288	$200,100	36
32	Vergennes city	2,571	$85,417	$263,500	36
33	Burlington city	44,649	$68,854	$400,200	35
34	Bennington CDP	8,888	$53,839	$185,100	35
35	Shelburne CDP	6,292	$106,187	$496,700	35
36	Waterbury CDP	1,728	$59,934	$332,900	34
37	White River Junction CDP	2,878	$73,546	$250,700	34
38	Morrisville village	2,527	$66,792	$258,800	33
39	Newport city	4,413	$48,194	$179,000	33
40	Springfield CDP	3,882	$44,375	$138,400	33
41	Winooski city	8,198	$77,020	$350,700	32
42	Essex Junction city	10,720	$94,423	$376,800	32
43	Middlebury CDP	7,145	$74,900	$388,100	32
44	Williamstown CDP	1,622	$90,938	$182,200	32
45	Manchester Center CDP	1,935	$88,786	$330,300	32
46	Milton CDP	3,510	$82,750	$309,000	31
47	South Burlington city	20,488	$97,229	$399,600	30
48	Wilder CDP	3,394	$69,063	$241,000	29
49	West Brattleboro CDP	2,614	$39,555	$249,200	29

Vermont by the numbers

Vermont's largest profiled market is Burlington city at 44,649 residents, while the median Vermont city on LocalVein has a population of 2,435. About 98% of the Vermont cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Vermont's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across Vermont's profiled cities sits at $66K, with Norwich CDP topping the ranking at $168K and West Brattleboro CDP anchoring the other end at $40K — roughly a 4× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 49 Vermont cities in this table, the median Market Opportunity Score is 38 out of 100, and Proctor CDP currently leads at 46. About 0% of Vermont's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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