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Wisconsin cities ranked by market opportunity

LocalVein profiles 395 Wisconsin cities, covering 4,251,377 residents across the state. The median Market Opportunity Score across Wisconsin sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

395

Total population

4,251,377

Median MOS

Businesses scanned

Wisconsin cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Maple Bluff village	1,319	$180,972	$838,800	57
2	Whitefish Bay village	14,750	$154,255	$498,700	51
3	River Hills village	1,639	$198,750	$670,200	47
4	Elm Grove village	6,428	$133,304	$468,000	46
5	Fox Point village	6,746	$140,818	$414,900	44
6	Seymour CDP	1,547	$92,614	$232,500	44
7	Raymond village	3,928	$106,696	$360,000	43
8	Kohler village	2,136	$135,688	$369,300	43
9	Shorewood village	13,682	$89,135	$423,600	43
10	Vernon village	7,470	$121,401	$412,600	43
11	Shullsburg city	1,310	$58,500	$130,700	43
12	Waukesha village	8,479	$126,286	$375,700	42
13	Mineral Point city	2,575	$78,958	$213,000	42
14	Big Bend village	1,311	$136,042	$293,900	42
15	Bohners Lake CDP	2,138	$77,021	$231,100	42
16	Albany village	1,065	$71,875	$166,800	42
17	Plainfield village	1,057	$50,357	$95,500	42
18	Wind Point village	1,632	$134,375	$295,000	42
19	Bayside village	4,398	$144,500	$419,400	41
20	Oakfield village	1,219	$100,417	$229,700	41
21	New Glarus village	2,276	$98,224	$267,600	41
22	Brookfield city	41,592	$124,026	$419,300	41
23	Eagle Lake CDP	1,019	$87,244	$229,600	40
24	Richfield village	11,806	$135,774	$456,500	40
25	Niagara city	1,386	$57,500	$90,200	40
26	Yorkville village	3,237	$109,643	$360,100	40
27	Summit village	4,997	$124,750	$510,200	40
28	Randolph village	1,574	$60,813	$155,900	39
29	Wauwatosa city	47,718	$93,859	$307,600	39
30	Shorewood Hills village	2,067	$129,688	$913,200	39
31	Okauchee Lake CDP	4,827	$129,241	$473,600	39
32	Merton village	3,495	$168,661	$539,900	39
33	Port Edwards village	1,776	$73,625	$140,900	39
34	Allouez village	14,023	$90,035	$217,100	38
35	Mequon city	25,259	$147,391	$485,300	38
36	Black Earth village	1,724	$72,667	$268,500	38
37	Elroy city	1,529	$58,750	$120,500	38
38	South Milwaukee city	20,547	$70,146	$216,400	38
39	Westby city	2,380	$70,182	$165,000	38
40	Columbus city	5,493	$74,957	$225,700	38
41	Wales village	2,915	$110,804	$383,600	38
42	Nashotah village	1,272	$143,750	$449,400	38
43	Princeton city	1,167	$54,167	$102,100	38
44	Two Rivers city	11,224	$58,716	$121,800	38
45	Gillett city	1,333	$55,323	$110,800	38
46	Thiensville village	3,277	$93,208	$342,800	38
47	Neillsville city	2,314	$58,239	$111,300	38
48	Campbellsport village	2,053	$74,833	$197,100	38
49	Augusta city	1,381	$50,080	$140,100	38
50	Greendale village	14,656	$95,015	$289,600	38
51	Muskego city	25,156	$116,361	$390,900	38
52	Reedsville village	1,195	$75,417	$150,400	37
53	Maine village	2,608	$110,592	$262,100	37
54	Cornell city	1,331	$60,667	$142,100	37
55	Lancaster city	3,916	$80,625	$173,300	37
56	Brodhead city	3,205	$49,531	$167,600	37
57	St. Peter CDP	1,403	$153,400	$339,600	37
58	Durand city	1,735	$57,885	$138,800	37
59	Combined Locks village	3,633	$89,310	$235,800	37
60	Strum village	1,119	$70,192	$188,100	37
61	Juneau city	2,600	$81,250	$175,200	37
62	Horicon city	3,797	$49,556	$162,400	37
63	Algoma city	3,219	$62,269	$143,000	37
64	Brice Prairie CDP	1,858	$90,795	$279,700	37
65	Mayville city	5,169	$66,453	$184,800	37
66	Paddock Lake village	2,965	$88,438	$242,800	37
67	Marathon City village	1,397	$90,000	$196,600	37
68	Dresser village	1,037	$78,906	$194,400	37
69	Markesan city	1,276	$61,250	$147,800	37
70	Cleveland village	1,655	$75,000	$192,500	37
71	Mishicot village	1,470	$68,438	$139,900	37
72	Caledonia village	25,292	$91,053	$279,400	37
73	Cedar Grove village	2,430	$87,500	$221,900	37
74	Glendale city	13,134	$77,096	$260,300	37
75	Racine city	77,155	$55,705	$158,100	37
76	Lake Wissota CDP	3,103	$101,445	$318,300	37
77	Lake Ripley CDP	1,972	$115,516	$351,300	37
78	Darien village	1,175	$65,893	$197,200	37
79	New Berlin city	40,384	$97,414	$343,500	36
80	Monona city	8,604	$87,784	$390,400	36
81	Oostburg village	3,077	$87,276	$230,400	36
82	Hurley city	1,438	$42,188	$75,800	36
83	Black Creek village	1,263	$63,894	$173,800	36
84	Mazomanie village	1,705	$86,750	$277,800	36
85	Bloomfield village	4,815	$92,438	$213,300	36
86	Kewaunee city	2,824	$79,565	$134,900	36
87	Fort Atkinson city	12,490	$75,350	$198,600	36
88	Random Lake village	1,494	$87,370	$240,300	36
89	Hillsboro city	1,324	$63,750	$146,600	36
90	Marinette city	11,060	$57,461	$111,600	36
91	Clinton village	2,034	$68,571	$172,300	36
92	Cuba City city	2,094	$72,434	$176,000	36
93	Manitowoc city	34,553	$62,133	$143,900	36
94	Superior city	26,550	$63,415	$168,500	36
95	Thorp city	1,696	$56,800	$155,100	36
96	Cudahy city	17,964	$66,717	$201,000	36
97	Clintonville city	4,553	$55,960	$111,900	36
98	Rib Mountain CDP	6,134	$87,054	$237,700	36
99	Kiel city	3,919	$73,914	$172,300	36
100	Sturtevant village	6,787	$84,479	$231,000	36
101	Sauk City village	3,500	$82,813	$269,500	36
102	Waterloo city	3,542	$78,103	$219,100	36
103	Waupun city	11,244	$66,931	$167,700	36
104	Darlington city	2,473	$62,695	$134,300	36
105	Lake Wazeecha CDP	2,722	$90,074	$198,400	36
106	Fall Creek village	1,502	$82,250	$202,700	36
107	Monticello village	1,186	$70,625	$200,000	36
108	Sheboygan city	49,812	$62,953	$165,200	36
109	Hales Corners village	7,627	$88,068	$291,100	36
110	Lyons CDP	1,206	$94,483	$284,300	36
111	Chilton city	3,987	$77,935	$160,100	36
112	Brillion city	3,307	$67,122	$195,000	36
113	Orfordville village	1,567	$77,500	$176,300	36
114	North Hudson village	3,848	$114,539	$372,900	36
115	Merrill city	9,224	$49,947	$113,200	36
116	Spencer village	1,621	$74,245	$143,000	36
117	Fennimore city	2,762	$64,891	$146,200	35
118	Viroqua city	4,469	$66,039	$207,200	35
119	North Prairie village	2,514	$148,780	$396,800	35
120	Milton city	5,685	$84,648	$210,500	35
121	Loyal city	1,361	$63,750	$114,700	35
122	Antigo city	8,058	$46,791	$94,700	35
123	Menomonee Falls village	38,963	$98,460	$341,600	35
124	Cashton village	1,243	$68,594	$145,400	35
125	Barron city	3,689	$49,715	$119,500	35
126	Nekoosa city	2,439	$43,026	$112,900	35
127	West Allis city	59,588	$69,685	$191,700	35
128	Tichigan CDP	5,173	$124,821	$386,600	35
129	New Holstein city	3,104	$61,086	$165,900	35
130	Browns Lake CDP	1,766	$105,662	$298,000	35
131	Palmyra village	2,042	$80,709	$194,200	35
132	Eagle village	2,016	$109,545	$310,100	35
133	Hortonville village	3,180	$90,446	$231,700	35
134	Beloit city	36,554	$59,975	$133,500	35
135	Boyceville village	1,200	$55,972	$158,200	35
136	Ashland city	7,884	$49,258	$162,200	35
137	Monroe city	10,568	$67,621	$184,400	35
138	Weyauwega city	1,760	$64,549	$137,200	35
139	Dane village	1,039	$110,769	$334,800	35
140	Pewaukee city	16,002	$112,093	$434,700	35
141	Park Falls city	2,308	$47,240	$81,900	35
142	Mount Pleasant village	27,694	$90,189	$269,900	35
143	Mondovi city	2,843	$48,688	$166,100	35
144	Brooklyn village	1,457	$100,357	$255,100	35
145	Bristol village	5,196	$109,917	$288,800	35
146	Spring Green village	1,499	$89,375	$238,000	35
147	Cedarburg city	12,317	$82,110	$386,400	35
148	Sherwood village	3,231	$114,205	$335,100	35
149	St. Francis city	9,318	$58,490	$207,200	35
150	Ripon city	7,803	$59,063	$161,500	35
151	Wind Lake CDP	5,028	$100,306	$357,500	35
152	Seymour city	3,532	$80,787	$167,500	35
153	French Island CDP	4,235	$59,462	$198,200	35
154	Deerfield village	2,489	$88,424	$292,500	35
155	Amherst village	1,033	$56,833	$218,000	35
156	Whiting village	1,496	$72,257	$206,300	34
157	Salem Lakes village	14,521	$94,554	$281,500	34
158	Rochester village	3,780	$104,429	$340,900	34
159	Neenah city	27,409	$73,880	$194,700	34
160	Appleton city	74,873	$77,450	$211,500	34
161	Suamico village	13,003	$113,614	$341,100	34
162	Rothschild village	5,532	$87,250	$188,000	34
163	Prairie du Chien city	5,471	$52,670	$152,100	34
164	Denmark village	2,472	$72,083	$174,200	34
165	Kaukauna city	17,237	$78,353	$198,800	34
166	Belgium village	2,648	$79,271	$237,900	34
167	Germantown village	20,940	$104,337	$356,700	34
168	Oconto city	4,623	$62,704	$133,900	34
169	Spring Valley village	1,260	$65,893	$191,500	34
170	Howards Grove village	3,245	$72,348	$249,200	34
171	Janesville city	65,813	$71,664	$209,700	34
172	Hustisford village	1,062	$76,938	$198,600	34
173	Rio village	1,068	$68,304	$174,800	34
174	Milwaukee city	569,756	$51,888	$172,000	34
175	Baraboo city	12,506	$73,515	$201,800	34
176	Plymouth city	8,913	$67,784	$194,900	34
177	Wausau city	39,893	$61,877	$155,900	34
178	Franklin city	35,751	$108,342	$343,400	34
179	Port Washington city	12,569	$81,582	$276,000	34
180	Tomahawk city	3,416	$60,905	$168,200	34
181	McFarland village	9,230	$93,810	$363,400	34
182	Butte des Morts CDP	1,053	$121,111	$359,600	34
183	Pardeeville village	1,804	$66,167	$225,400	34
184	Jefferson city	7,722	$77,095	$222,100	34
185	Richland Center city	5,030	$51,472	$137,700	34
186	Brown Deer village	12,615	$91,567	$221,100	34
187	Fox Lake city	1,765	$78,409	$171,300	33
188	Stratford village	1,439	$65,880	$189,700	33
189	Windsor village	8,992	$115,111	$399,900	33
190	Omro city	3,639	$67,426	$170,300	33
191	Bonduel village	1,492	$59,917	$160,900	33
192	Frederic village	1,148	$51,765	$144,900	33
193	Lake Wisconsin CDP	5,051	$116,053	$421,500	33
194	Greenville village	12,911	$110,103	$337,100	33
195	Black River Falls city	3,514	$57,712	$152,300	33
196	Genoa City village	2,967	$88,958	$230,900	33
197	Fredonia village	2,382	$86,442	$261,400	33
198	Hilbert village	1,117	$63,478	$154,200	33
199	West Milwaukee village	4,064	$48,976	$203,500	33
200	Kenosha city	99,147	$68,532	$210,500	33
201	Prescott city	4,376	$82,730	$282,100	33
202	Como CDP	2,368	$75,000	$259,200	33
203	Bloomer city	3,691	$55,595	$194,000	33
204	Tainter Lake CDP	2,753	$96,250	$275,600	33
205	King CDP	1,474	$72,500	$174,200	33
206	Waunakee village	14,927	$128,750	$490,300	33
207	Clear Lake village	1,050	$73,214	$172,100	33
208	Twin Lakes village	6,351	$85,800	$257,000	33
209	Greenwood city	1,163	$61,042	$107,500	33
210	Evansville city	5,771	$78,841	$256,900	33
211	Delavan city	8,531	$71,121	$194,500	33
212	Schofield city	2,020	$65,478	$144,200	33
213	Edgar village	1,366	$61,442	$165,900	33
214	West Bend city	31,722	$75,043	$244,500	33
215	Oconomowoc city	18,385	$105,833	$367,700	33
216	Delafield city	7,192	$101,482	$504,500	33
217	Portage city	10,374	$62,785	$187,300	33
218	Winneconne village	2,519	$85,980	$196,900	33
219	Belleville village	2,628	$88,393	$281,000	33
220	Peshtigo city	3,404	$65,433	$145,800	33
221	Redgranite village	1,977	$65,263	$105,700	33
222	Washburn city	1,858	$60,288	$174,100	33
223	Manawa city	1,317	$79,432	$146,200	33
224	Stanley city	3,774	$47,857	$153,200	33
225	Cross Plains village	4,059	$103,389	$347,400	33
226	Butler village	2,003	$55,577	$216,300	33
227	Barneveld village	1,485	$112,375	$264,400	33
228	Chain O' Lakes CDP	1,006	$83,438	$662,700	33
229	Newburg village	1,285	$71,786	$242,500	33
230	Osseo city	1,736	$64,886	$174,000	33
231	Hartland village	9,716	$87,297	$358,000	33
232	Menasha city	18,130	$64,392	$169,200	33
233	Beaver Dam city	16,629	$68,757	$189,800	33
234	Grantsburg village	1,359	$40,625	$139,600	33
235	Blair city	1,169	$65,667	$132,500	33
236	Edgerton city	5,924	$84,185	$243,900	33
237	Watertown city	22,873	$68,333	$211,500	32
238	Marion city	1,167	$63,750	$97,500	32
239	Mukwonago village	8,411	$96,096	$335,900	32
240	Muscoda village	1,119	$51,450	$116,400	32
241	Luck village	1,185	$69,239	$145,300	32
242	Stoughton city	13,063	$78,517	$283,900	32
243	Lodi city	3,206	$109,821	$286,500	32
244	Chetek city	2,017	$59,554	$156,500	32
245	Harrison village	13,345	$118,047	$314,200	32
246	Bangor village	1,409	$74,271	$211,900	32
247	Fond du Lac city	44,491	$61,620	$161,300	32
248	Ellsworth village	3,323	$72,609	$229,400	32
249	Galesville city	1,740	$69,007	$219,100	32
250	DeForest village	10,853	$106,223	$337,500	32
251	Wrightstown village	3,330	$100,769	$274,800	32
252	Elkhart Lake village	1,097	$86,071	$285,200	32
253	Kewaskum village	4,367	$103,472	$286,800	32
254	Berlin city	5,523	$55,216	$143,800	32
255	Oregon village	11,384	$100,695	$361,200	32
256	West Salem village	5,268	$90,991	$269,300	32
257	New Lisbon city	2,549	$64,000	$105,500	32
258	Powers Lake CDP	1,378	$113,875	$286,400	32
259	Mosinee city	4,492	$71,314	$150,000	32
260	Burlington city	11,021	$81,658	$268,300	32
261	Rhinelander city	8,248	$53,561	$123,300	32
262	Marshall village	3,806	$84,462	$233,000	32
263	Greenfield city	37,361	$69,016	$247,800	32
264	Slinger village	6,173	$99,457	$337,700	32
265	Oconto Falls city	2,979	$47,786	$145,100	32
266	Colfax village	1,344	$59,842	$157,000	32
267	Pleasant Prairie village	21,515	$103,903	$336,300	32
268	Waterford village	5,627	$80,380	$312,700	32
269	Mauston city	4,280	$60,174	$135,600	32
270	Wisconsin Dells city	2,763	$66,846	$203,300	32
271	Green Bay city	106,585	$62,546	$191,500	31
272	Lannon village	1,475	$79,191	$255,900	31
273	Marshfield city	18,718	$59,294	$169,900	31
274	Poynette village	2,583	$78,950	$260,900	31
275	Kronenwetter village	8,420	$107,268	$240,700	31
276	Waukesha city	70,779	$81,651	$286,600	31
277	Lake Mills city	6,391	$87,039	$282,400	31
278	Wisconsin Rapids city	18,756	$54,116	$116,600	31
279	Dodgeville city	5,013	$72,768	$234,000	31
280	Spooner city	2,203	$44,474	$141,800	31
281	Mount Horeb village	7,719	$100,956	$359,500	31
282	Sparta city	9,921	$60,517	$168,800	31
283	Athens village	1,005	$49,904	$168,100	31
284	Sussex village	11,795	$112,031	$384,900	31
285	Kimberly village	7,432	$68,295	$196,900	31
286	Prairie du Sac village	4,385	$92,672	$319,200	31
287	Cambridge village	1,507	$93,424	$280,000	31
288	Sharon village	1,567	$63,250	$187,500	31
289	Cadott village	1,495	$72,917	$171,500	31
290	Chippewa Falls city	14,643	$62,133	$194,800	31
291	Lake Hallie village	7,245	$79,628	$261,500	31
292	Cottage Grove village	7,906	$132,717	$401,900	31
293	Hammond village	2,071	$82,159	$232,700	31
294	Phillips city	1,546	$46,250	$93,000	31
295	Woodville village	1,497	$81,875	$213,000	31
296	Eau Claire city	69,274	$65,369	$228,000	31
297	Fox Crossing village	18,960	$74,423	$228,000	31
298	Theresa village	1,320	$70,959	$160,000	31
299	Westfield village	1,272	$56,518	$140,500	31
300	Necedah village	1,122	$53,060	$113,200	31
301	Amery city	2,959	$71,290	$164,300	31
302	Luxemburg village	2,722	$73,056	$239,100	31
303	Sheboygan Falls city	8,190	$68,264	$205,400	31
304	Abbotsford city	2,100	$59,943	$135,600	31
305	Boscobel city	3,263	$52,457	$130,700	31
306	Ashwaubenon village	16,931	$71,180	$245,100	31
307	Crandon city	1,499	$50,729	$129,400	31
308	St. Croix Falls city	2,469	$63,179	$216,500	30
309	Lauderdale Lakes CDP	1,337	$83,698	$313,800	30
310	Crivitz village	1,026	$53,846	$151,200	30
311	Medford city	4,331	$53,173	$175,300	30
312	La Crosse city	51,791	$53,803	$196,600	30
313	Sturgeon Bay city	9,702	$56,882	$217,600	30
314	Saukville village	4,268	$79,148	$286,400	30
315	Grafton village	12,274	$88,634	$301,300	30
316	Ixonia CDP	2,470	$110,000	$340,800	30
317	De Pere city	25,368	$80,550	$253,900	30
318	New Richmond city	10,334	$87,500	$269,000	30
319	Baldwin village	4,313	$76,675	$252,000	30
320	Iola village	1,230	$49,688	$150,200	30
321	Oshkosh city	66,247	$61,929	$168,400	30
322	Arcadia city	3,720	$65,275	$156,400	30
323	Colby city	2,118	$52,574	$147,900	30
324	Green Lake city	1,054	$53,841	$211,400	30
325	Rice Lake city	9,030	$55,040	$178,100	30
326	Osceola village	2,818	$61,029	$210,800	30
327	Montello city	1,411	$54,023	$155,600	30
328	Waupaca city	6,314	$52,586	$177,600	30
329	Cumberland city	2,389	$47,773	$173,900	30
330	Hazel Green village	1,070	$62,212	$156,100	30
331	Madison city	275,568	$76,983	$346,900	30
332	Glenwood City city	1,218	$70,833	$159,900	30
333	Shawano city	9,236	$56,457	$127,200	29
334	Stevens Point city	25,497	$56,218	$189,700	29
335	Fontana-on-Geneva Lake village	1,633	$104,583	$555,800	29
336	Somers village	8,245	$78,068	$287,800	29
337	Johnson Creek village	3,367	$94,552	$289,000	29
338	Williams Bay village	2,967	$70,568	$397,600	29
339	Dousman village	2,043	$87,011	$371,500	29
340	North Fond du Lac village	5,373	$61,744	$144,900	29
341	Middleton city	22,235	$85,526	$457,400	29
342	Union Grove village	4,968	$94,621	$258,100	29
343	Lake Camelot CDP	1,197	$96,023	$309,200	29
344	New London city	7,492	$61,447	$162,800	29
345	Verona city	14,499	$119,148	$382,800	29
346	Onalaska city	18,909	$84,898	$279,100	29
347	Pewaukee village	8,240	$62,380	$266,300	29
348	Hudson city	15,004	$97,036	$355,000	29
349	Hartford city	15,761	$74,252	$261,300	28
350	Jackson village	7,882	$95,960	$295,600	28
351	Wautoma city	1,882	$36,250	$108,900	28
352	Whitehall city	1,651	$59,321	$136,900	28
353	Tomah city	9,505	$51,185	$162,900	28
354	East Troy village	4,689	$77,698	$251,500	28
355	Shell Lake city	1,513	$56,875	$207,100	28
356	Hayward city	2,549	$40,085	$184,200	28
357	Lake Geneva city	8,443	$73,199	$323,000	28
358	Ladysmith city	3,152	$40,104	$88,800	28
359	Cameron village	1,763	$59,444	$177,100	28
360	Walworth village	2,786	$64,125	$254,400	28
361	Howard village	20,261	$84,896	$286,200	28
362	Pulaski village	3,892	$66,399	$228,700	28
363	Elkhorn city	10,259	$73,052	$255,300	28
364	Little Chute village	11,930	$79,260	$223,400	28
365	Oak Creek city	36,473	$93,120	$305,100	28
366	Fall River village	1,739	$73,229	$229,100	28
367	Independence city	1,477	$54,967	$152,600	28
368	Elk Mound village	1,103	$62,167	$142,500	28
369	Weston village	15,784	$75,565	$215,900	27
370	Adams city	2,144	$41,917	$101,200	27
371	Plover village	13,713	$83,139	$244,500	27
372	River Falls city	16,349	$78,078	$299,800	27
373	Delavan Lake CDP	2,728	$71,042	$292,100	27
374	Sun Prairie city	36,455	$90,521	$339,800	27
375	Bellevue village	16,255	$80,750	$267,700	27
376	Reedsburg city	10,060	$71,991	$218,300	27
377	Holmen village	11,027	$77,083	$262,600	27
378	Trempealeau village	1,737	$75,423	$198,600	26
379	Altoona city	8,750	$80,126	$220,900	26
380	Platteville city	11,421	$42,667	$186,900	26
381	Roberts village	1,981	$92,105	$270,300	26
382	Hobart village	10,418	$111,918	$363,500	26
383	Eagle River city	1,508	$52,027	$165,100	26
384	Fitchburg city	31,566	$85,420	$389,400	25
385	West Baraboo village	1,493	$58,889	$212,500	24
386	Lomira village	2,681	$66,471	$207,200	24
387	Menomonie city	16,548	$54,587	$203,800	23
388	Somerset village	3,084	$76,176	$271,200	23
389	Legend Lake CDP	1,478	$69,178	$116,200	23
390	Whitewater city	15,705	$49,000	$211,800	22
391	Lake Delton village	3,522	$42,386	$144,100	21
392	Lac du Flambeau CDP	1,619	$34,844	$87,500	21
393	Keshena CDP	1,487	$41,375	$112,000	18
394	Sister Bay village	1,016	$57,679	$328,700	18
395	Little Round Lake CDP	1,233	$35,380	$82,900	16

Wisconsin by the numbers

Wisconsin's largest profiled market is Milwaukee city at 569,756 residents, while the median Wisconsin city on LocalVein has a population of 3,416. About 91% of the Wisconsin cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.

Median household income across Wisconsin's profiled cities sits at $74K, with River Hills village topping the ranking at $199K and Lac du Flambeau CDP anchoring the other end at $35K — roughly a 6× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 395 Wisconsin cities in this table, the median Market Opportunity Score is 33 out of 100, and Maple Bluff village currently leads at 57. About 0% of Wisconsin's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Wisconsin typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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