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Wisconsin cities ranked by market opportunity

LocalVein profiles 395 Wisconsin cities, covering 4,251,377 residents across the state. The median Market Opportunity Score across Wisconsin sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled
395
Total population
4,251,377
Median MOS
33
Businesses scanned
845

Wisconsin cities by Market Opportunity Score

RankCityPopulationMedian HHIMedian home valueMOS
1Maple Bluff1,319$180,972$838,800Warning: 57
2Whitefish Bay14,750$154,255$498,700Warning: 51
3River Hills1,639$198,750$670,200Warning: 47
4Elm Grove6,428$133,304$468,000Warning: 46
5Fox Point6,746$140,818$414,900Warning: 44
6Seymour1,547$92,614$232,500Warning: 44
7Raymond3,928$106,696$360,000Warning: 43
8Kohler2,136$135,688$369,300Warning: 43
9Shorewood13,682$89,135$423,600Warning: 43
10Vernon7,470$121,401$412,600Warning: 43
11Shullsburg1,310$58,500$130,700Warning: 43
12Waukesha8,479$126,286$375,700Warning: 42
13Mineral Point2,575$78,958$213,000Warning: 42
14Big Bend1,311$136,042$293,900Warning: 42
15Bohners Lake2,138$77,021$231,100Warning: 42
16Albany1,065$71,875$166,800Warning: 42
17Plainfield1,057$50,357$95,500Warning: 42
18Wind Point1,632$134,375$295,000Warning: 42
19Bayside4,398$144,500$419,400Warning: 41
20Oakfield1,219$100,417$229,700Warning: 41
21New Glarus2,276$98,224$267,600Warning: 41
22Brookfield41,592$124,026$419,300Warning: 41
23Eagle Lake1,019$87,244$229,600Warning: 40
24Richfield11,806$135,774$456,500Warning: 40
25Niagara1,386$57,500$90,200Warning: 40
26Yorkville3,237$109,643$360,100Warning: 40
27Summit4,997$124,750$510,200Info: 40
28Randolph1,574$60,813$155,900Info: 39
29Wauwatosa47,718$93,859$307,600Info: 39
30Shorewood Hills2,067$129,688$913,200Info: 39
31Okauchee Lake4,827$129,241$473,600Info: 39
32Merton3,495$168,661$539,900Info: 39
33Port Edwards1,776$73,625$140,900Info: 39
34Allouez14,023$90,035$217,100Info: 38
35Mequon25,259$147,391$485,300Info: 38
36Black Earth1,724$72,667$268,500Info: 38
37Elroy1,529$58,750$120,500Info: 38
38South Milwaukee20,547$70,146$216,400Info: 38
39Westby2,380$70,182$165,000Info: 38
40Columbus5,493$74,957$225,700Info: 38
41Wales2,915$110,804$383,600Info: 38
42Nashotah1,272$143,750$449,400Info: 38
43Princeton1,167$54,167$102,100Info: 38
44Two Rivers11,224$58,716$121,800Info: 38
45Gillett1,333$55,323$110,800Info: 38
46Thiensville3,277$93,208$342,800Info: 38
47Neillsville2,314$58,239$111,300Info: 38
48Campbellsport2,053$74,833$197,100Info: 38
49Augusta1,381$50,080$140,100Info: 38
50Greendale14,656$95,015$289,600Info: 38
51Muskego25,156$116,361$390,900Info: 38
52Reedsville1,195$75,417$150,400Info: 37
53Maine2,608$110,592$262,100Info: 37
54Cornell1,331$60,667$142,100Info: 37
55Lancaster3,916$80,625$173,300Info: 37
56Brodhead3,205$49,531$167,600Info: 37
57St. Peter1,403$153,400$339,600Info: 37
58Durand1,735$57,885$138,800Info: 37
59Combined Locks3,633$89,310$235,800Info: 37
60Strum1,119$70,192$188,100Info: 37
61Juneau2,600$81,250$175,200Info: 37
62Horicon3,797$49,556$162,400Info: 37
63Algoma3,219$62,269$143,000Info: 37
64Brice Prairie1,858$90,795$279,700Info: 37
65Mayville5,169$66,453$184,800Info: 37
66Paddock Lake2,965$88,438$242,800Info: 37
67Marathon City1,397$90,000$196,600Info: 37
68Dresser1,037$78,906$194,400Info: 37
69Markesan1,276$61,250$147,800Info: 37
70Cleveland1,655$75,000$192,500Info: 37
71Mishicot1,470$68,438$139,900Info: 37
72Caledonia25,292$91,053$279,400Info: 37
73Cedar Grove2,430$87,500$221,900Info: 37
74Glendale13,134$77,096$260,300Info: 37
75Racine77,155$55,705$158,100Info: 37
76Lake Wissota3,103$101,445$318,300Info: 37
77Lake Ripley1,972$115,516$351,300Info: 37
78Darien1,175$65,893$197,200Info: 37
79New Berlin40,384$97,414$343,500Info: 36
80Monona8,604$87,784$390,400Info: 36
81Oostburg3,077$87,276$230,400Info: 36
82Hurley1,438$42,188$75,800Info: 36
83Black Creek1,263$63,894$173,800Info: 36
84Mazomanie1,705$86,750$277,800Info: 36
85Bloomfield4,815$92,438$213,300Info: 36
86Kewaunee2,824$79,565$134,900Info: 36
87Fort Atkinson12,490$75,350$198,600Info: 36
88Random Lake1,494$87,370$240,300Info: 36
89Hillsboro1,324$63,750$146,600Info: 36
90Marinette11,060$57,461$111,600Info: 36
91Clinton2,034$68,571$172,300Info: 36
92Cuba City2,094$72,434$176,000Info: 36
93Manitowoc34,553$62,133$143,900Info: 36
94Superior26,550$63,415$168,500Info: 36
95Thorp1,696$56,800$155,100Info: 36
96Cudahy17,964$66,717$201,000Info: 36
97Clintonville4,553$55,960$111,900Info: 36
98Rib Mountain6,134$87,054$237,700Info: 36
99Kiel3,919$73,914$172,300Info: 36
100Sturtevant6,787$84,479$231,000Info: 36
101Sauk City3,500$82,813$269,500Info: 36
102Waterloo3,542$78,103$219,100Info: 36
103Waupun11,244$66,931$167,700Info: 36
104Darlington2,473$62,695$134,300Info: 36
105Lake Wazeecha2,722$90,074$198,400Info: 36
106Fall Creek1,502$82,250$202,700Info: 36
107Monticello1,186$70,625$200,000Info: 36
108Sheboygan49,812$62,953$165,200Info: 36
109Hales Corners7,627$88,068$291,100Info: 36
110Lyons1,206$94,483$284,300Info: 36
111Chilton3,987$77,935$160,100Info: 36
112Brillion3,307$67,122$195,000Info: 36
113Orfordville1,567$77,500$176,300Info: 36
114North Hudson3,848$114,539$372,900Info: 36
115Merrill9,224$49,947$113,200Info: 36
116Spencer1,621$74,245$143,000Info: 36
117Fennimore2,762$64,891$146,200Info: 35
118Viroqua4,469$66,039$207,200Info: 35
119North Prairie2,514$148,780$396,800Info: 35
120Milton5,685$84,648$210,500Info: 35
121Loyal1,361$63,750$114,700Info: 35
122Antigo8,058$46,791$94,700Info: 35
123Menomonee Falls38,963$98,460$341,600Info: 35
124Cashton1,243$68,594$145,400Info: 35
125Barron3,689$49,715$119,500Info: 35
126Nekoosa2,439$43,026$112,900Info: 35
127West Allis59,588$69,685$191,700Info: 35
128Tichigan5,173$124,821$386,600Info: 35
129New Holstein3,104$61,086$165,900Info: 35
130Browns Lake1,766$105,662$298,000Info: 35
131Palmyra2,042$80,709$194,200Info: 35
132Eagle2,016$109,545$310,100Info: 35
133Hortonville3,180$90,446$231,700Info: 35
134Beloit36,554$59,975$133,500Info: 35
135Boyceville1,200$55,972$158,200Info: 35
136Ashland7,884$49,258$162,200Info: 35
137Monroe10,568$67,621$184,400Info: 35
138Weyauwega1,760$64,549$137,200Info: 35
139Dane1,039$110,769$334,800Info: 35
140Pewaukee16,002$112,093$434,700Info: 35
141Park Falls2,308$47,240$81,900Info: 35
142Mount Pleasant27,694$90,189$269,900Info: 35
143Mondovi2,843$48,688$166,100Info: 35
144Brooklyn1,457$100,357$255,100Info: 35
145Bristol5,196$109,917$288,800Info: 35
146Spring Green1,499$89,375$238,000Info: 35
147Cedarburg12,317$82,110$386,400Info: 35
148Sherwood3,231$114,205$335,100Info: 35
149St. Francis9,318$58,490$207,200Info: 35
150Ripon7,803$59,063$161,500Info: 35
151Wind Lake5,028$100,306$357,500Info: 35
152Seymour3,532$80,787$167,500Info: 35
153French Island4,235$59,462$198,200Info: 35
154Deerfield2,489$88,424$292,500Info: 35
155Amherst1,033$56,833$218,000Info: 35
156Whiting1,496$72,257$206,300Info: 34
157Salem Lakes14,521$94,554$281,500Info: 34
158Rochester3,780$104,429$340,900Info: 34
159Neenah27,409$73,880$194,700Info: 34
160Appleton74,873$77,450$211,500Info: 34
161Suamico13,003$113,614$341,100Info: 34
162Rothschild5,532$87,250$188,000Info: 34
163Prairie du Chien5,471$52,670$152,100Info: 34
164Denmark2,472$72,083$174,200Info: 34
165Kaukauna17,237$78,353$198,800Info: 34
166Belgium2,648$79,271$237,900Info: 34
167Germantown20,940$104,337$356,700Info: 34
168Oconto4,623$62,704$133,900Info: 34
169Spring Valley1,260$65,893$191,500Info: 34
170Howards Grove3,245$72,348$249,200Info: 34
171Janesville65,813$71,664$209,700Info: 34
172Hustisford1,062$76,938$198,600Info: 34
173Rio1,068$68,304$174,800Info: 34
174Milwaukee569,756$51,888$172,000Info: 34
175Baraboo12,506$73,515$201,800Info: 34
176Plymouth8,913$67,784$194,900Info: 34
177Wausau39,893$61,877$155,900Info: 34
178Franklin35,751$108,342$343,400Info: 34
179Port Washington12,569$81,582$276,000Info: 34
180Tomahawk3,416$60,905$168,200Info: 34
181McFarland9,230$93,810$363,400Info: 34
182Butte des Morts1,053$121,111$359,600Info: 34
183Pardeeville1,804$66,167$225,400Info: 34
184Jefferson7,722$77,095$222,100Info: 34
185Richland Center5,030$51,472$137,700Info: 34
186Brown Deer12,615$91,567$221,100Info: 34
187Fox Lake1,765$78,409$171,300Info: 33
188Stratford1,439$65,880$189,700Info: 33
189Windsor8,992$115,111$399,900Info: 33
190Omro3,639$67,426$170,300Info: 33
191Bonduel1,492$59,917$160,900Info: 33
192Frederic1,148$51,765$144,900Info: 33
193Lake Wisconsin5,051$116,053$421,500Info: 33
194Greenville12,911$110,103$337,100Info: 33
195Black River Falls3,514$57,712$152,300Info: 33
196Genoa City2,967$88,958$230,900Info: 33
197Fredonia2,382$86,442$261,400Info: 33
198Hilbert1,117$63,478$154,200Info: 33
199West Milwaukee4,064$48,976$203,500Info: 33
200Kenosha99,147$68,532$210,500Info: 33
201Prescott4,376$82,730$282,100Info: 33
202Como2,368$75,000$259,200Info: 33
203Bloomer3,691$55,595$194,000Info: 33
204Tainter Lake2,753$96,250$275,600Info: 33
205King1,474$72,500$174,200Info: 33
206Waunakee14,927$128,750$490,300Info: 33
207Clear Lake1,050$73,214$172,100Info: 33
208Twin Lakes6,351$85,800$257,000Info: 33
209Greenwood1,163$61,042$107,500Info: 33
210Evansville5,771$78,841$256,900Info: 33
211Delavan8,531$71,121$194,500Info: 33
212Schofield2,020$65,478$144,200Info: 33
213Edgar1,366$61,442$165,900Info: 33
214West Bend31,722$75,043$244,500Info: 33
215Oconomowoc18,385$105,833$367,700Info: 33
216Delafield7,192$101,482$504,500Info: 33
217Portage10,374$62,785$187,300Info: 33
218Winneconne2,519$85,980$196,900Info: 33
219Belleville2,628$88,393$281,000Info: 33
220Peshtigo3,404$65,433$145,800Info: 33
221Redgranite1,977$65,263$105,700Info: 33
222Washburn1,858$60,288$174,100Info: 33
223Manawa1,317$79,432$146,200Info: 33
224Stanley3,774$47,857$153,200Info: 33
225Cross Plains4,059$103,389$347,400Info: 33
226Butler2,003$55,577$216,300Info: 33
227Barneveld1,485$112,375$264,400Info: 33
228Chain O' Lakes1,006$83,438$662,700Info: 33
229Newburg1,285$71,786$242,500Info: 33
230Osseo1,736$64,886$174,000Info: 33
231Hartland9,716$87,297$358,000Info: 33
232Menasha18,130$64,392$169,200Info: 33
233Beaver Dam16,629$68,757$189,800Info: 33
234Grantsburg1,359$40,625$139,600Info: 33
235Blair1,169$65,667$132,500Info: 33
236Edgerton5,924$84,185$243,900Info: 33
237Watertown22,873$68,333$211,500Info: 32
238Marion1,167$63,750$97,500Info: 32
239Mukwonago8,411$96,096$335,900Info: 32
240Muscoda1,119$51,450$116,400Info: 32
241Luck1,185$69,239$145,300Info: 32
242Stoughton13,063$78,517$283,900Info: 32
243Lodi3,206$109,821$286,500Info: 32
244Chetek2,017$59,554$156,500Info: 32
245Harrison13,345$118,047$314,200Info: 32
246Bangor1,409$74,271$211,900Info: 32
247Fond du Lac44,491$61,620$161,300Info: 32
248Ellsworth3,323$72,609$229,400Info: 32
249Galesville1,740$69,007$219,100Info: 32
250DeForest10,853$106,223$337,500Info: 32
251Wrightstown3,330$100,769$274,800Info: 32
252Elkhart Lake1,097$86,071$285,200Info: 32
253Kewaskum4,367$103,472$286,800Info: 32
254Berlin5,523$55,216$143,800Info: 32
255Oregon11,384$100,695$361,200Info: 32
256West Salem5,268$90,991$269,300Info: 32
257New Lisbon2,549$64,000$105,500Info: 32
258Powers Lake1,378$113,875$286,400Info: 32
259Mosinee4,492$71,314$150,000Info: 32
260Burlington11,021$81,658$268,300Info: 32
261Rhinelander8,248$53,561$123,300Info: 32
262Marshall3,806$84,462$233,000Info: 32
263Greenfield37,361$69,016$247,800Info: 32
264Slinger6,173$99,457$337,700Info: 32
265Oconto Falls2,979$47,786$145,100Info: 32
266Colfax1,344$59,842$157,000Info: 32
267Pleasant Prairie21,515$103,903$336,300Info: 32
268Waterford5,627$80,380$312,700Info: 32
269Mauston4,280$60,174$135,600Info: 32
270Wisconsin Dells2,763$66,846$203,300Info: 32
271Green Bay106,585$62,546$191,500Info: 31
272Lannon1,475$79,191$255,900Info: 31
273Marshfield18,718$59,294$169,900Info: 31
274Poynette2,583$78,950$260,900Info: 31
275Kronenwetter8,420$107,268$240,700Info: 31
276Waukesha70,779$81,651$286,600Info: 31
277Lake Mills6,391$87,039$282,400Info: 31
278Wisconsin Rapids18,756$54,116$116,600Info: 31
279Dodgeville5,013$72,768$234,000Info: 31
280Spooner2,203$44,474$141,800Info: 31
281Mount Horeb7,719$100,956$359,500Info: 31
282Sparta9,921$60,517$168,800Info: 31
283Athens1,005$49,904$168,100Info: 31
284Sussex11,795$112,031$384,900Info: 31
285Kimberly7,432$68,295$196,900Info: 31
286Prairie du Sac4,385$92,672$319,200Info: 31
287Cambridge1,507$93,424$280,000Info: 31
288Sharon1,567$63,250$187,500Info: 31
289Cadott1,495$72,917$171,500Info: 31
290Chippewa Falls14,643$62,133$194,800Info: 31
291Lake Hallie7,245$79,628$261,500Info: 31
292Cottage Grove7,906$132,717$401,900Info: 31
293Hammond2,071$82,159$232,700Info: 31
294Phillips1,546$46,250$93,000Info: 31
295Woodville1,497$81,875$213,000Info: 31
296Eau Claire69,274$65,369$228,000Info: 31
297Fox Crossing18,960$74,423$228,000Info: 31
298Theresa1,320$70,959$160,000Info: 31
299Westfield1,272$56,518$140,500Info: 31
300Necedah1,122$53,060$113,200Info: 31
301Amery2,959$71,290$164,300Info: 31
302Luxemburg2,722$73,056$239,100Info: 31
303Sheboygan Falls8,190$68,264$205,400Info: 31
304Abbotsford2,100$59,943$135,600Info: 31
305Boscobel3,263$52,457$130,700Info: 31
306Ashwaubenon16,931$71,180$245,100Info: 31
307Crandon1,499$50,729$129,400Info: 31
308St. Croix Falls2,469$63,179$216,500Info: 30
309Lauderdale Lakes1,337$83,698$313,800Info: 30
310Crivitz1,026$53,846$151,200Info: 30
311Medford4,331$53,173$175,300Info: 30
312La Crosse51,791$53,803$196,600Info: 30
313Sturgeon Bay9,702$56,882$217,600Info: 30
314Saukville4,268$79,148$286,400Info: 30
315Grafton12,274$88,634$301,300Info: 30
316Ixonia2,470$110,000$340,800Info: 30
317De Pere25,368$80,550$253,900Info: 30
318New Richmond10,334$87,500$269,000Info: 30
319Baldwin4,313$76,675$252,000Info: 30
320Iola1,230$49,688$150,200Info: 30
321Oshkosh66,247$61,929$168,400Info: 30
322Arcadia3,720$65,275$156,400Info: 30
323Colby2,118$52,574$147,900Info: 30
324Green Lake1,054$53,841$211,400Info: 30
325Rice Lake9,030$55,040$178,100Info: 30
326Osceola2,818$61,029$210,800Info: 30
327Montello1,411$54,023$155,600Info: 30
328Waupaca6,314$52,586$177,600Info: 30
329Cumberland2,389$47,773$173,900Info: 30
330Hazel Green1,070$62,212$156,100Info: 30
331Madison275,568$76,983$346,900Info: 30
332Glenwood City1,218$70,833$159,900Info: 30
333Shawano9,236$56,457$127,200Info: 29
334Stevens Point25,497$56,218$189,700Info: 29
335Fontana-on-Geneva Lake1,633$104,583$555,800Info: 29
336Somers8,245$78,068$287,800Info: 29
337Johnson Creek3,367$94,552$289,000Info: 29
338Williams Bay2,967$70,568$397,600Info: 29
339Dousman2,043$87,011$371,500Info: 29
340North Fond du Lac5,373$61,744$144,900Info: 29
341Middleton22,235$85,526$457,400Info: 29
342Union Grove4,968$94,621$258,100Info: 29
343Lake Camelot1,197$96,023$309,200Info: 29
344New London7,492$61,447$162,800Info: 29
345Verona14,499$119,148$382,800Info: 29
346Onalaska18,909$84,898$279,100Info: 29
347Pewaukee8,240$62,380$266,300Info: 29
348Hudson15,004$97,036$355,000Info: 29
349Hartford15,761$74,252$261,300Info: 28
350Jackson7,882$95,960$295,600Info: 28
351Wautoma1,882$36,250$108,900Info: 28
352Whitehall1,651$59,321$136,900Info: 28
353Tomah9,505$51,185$162,900Info: 28
354East Troy4,689$77,698$251,500Info: 28
355Shell Lake1,513$56,875$207,100Info: 28
356Hayward2,549$40,085$184,200Info: 28
357Lake Geneva8,443$73,199$323,000Info: 28
358Ladysmith3,152$40,104$88,800Info: 28
359Cameron1,763$59,444$177,100Info: 28
360Walworth2,786$64,125$254,400Info: 28
361Howard20,261$84,896$286,200Info: 28
362Pulaski3,892$66,399$228,700Info: 28
363Elkhorn10,259$73,052$255,300Info: 28
364Little Chute11,930$79,260$223,400Info: 28
365Oak Creek36,473$93,120$305,100Info: 28
366Fall River1,739$73,229$229,100Info: 28
367Independence1,477$54,967$152,600Info: 28
368Elk Mound1,103$62,167$142,500Info: 28
369Weston15,784$75,565$215,900Info: 27
370Adams2,144$41,917$101,200Info: 27
371Plover13,713$83,139$244,500Info: 27
372River Falls16,349$78,078$299,800Info: 27
373Delavan Lake2,728$71,042$292,100Info: 27
374Sun Prairie36,455$90,521$339,800Info: 27
375Bellevue16,255$80,750$267,700Info: 27
376Reedsburg10,060$71,991$218,300Info: 27
377Holmen11,027$77,083$262,600Info: 27
378Trempealeau1,737$75,423$198,600Info: 26
379Altoona8,750$80,126$220,900Info: 26
380Platteville11,421$42,667$186,900Info: 26
381Roberts1,981$92,105$270,300Info: 26
382Hobart10,418$111,918$363,500Info: 26
383Eagle River1,508$52,027$165,100Info: 26
384Fitchburg31,566$85,420$389,400Info: 25
385West Baraboo1,493$58,889$212,500Info: 24
386Lomira2,681$66,471$207,200Info: 24
387Menomonie16,548$54,587$203,800Info: 23
388Somerset3,084$76,176$271,200Info: 23
389Legend Lake1,478$69,178$116,200Info: 23
390Whitewater15,705$49,000$211,800Info: 22
391Lake Delton3,522$42,386$144,100Info: 21
392Lac du Flambeau1,619$34,844$87,500Info: 21
393Keshena1,487$41,375$112,000Info: 18
394Sister Bay1,016$57,679$328,700Info: 18
395Little Round Lake1,233$35,380$82,900Info: 16

Wisconsin by the numbers

Wisconsin's largest profiled market is Milwaukee at 569,756 residents, while the median Wisconsin city on LocalVein has a population of 3,416. About 91% of the Wisconsin cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.

Median household income across Wisconsin's profiled cities sits at $74K, with River Hills topping the ranking at $199K and Lac du Flambeau anchoring the other end at $35K — roughly a 6× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 395 Wisconsin cities in this table, the median Market Opportunity Score is 33 out of 100, and Maple Bluff currently leads at 57. About 0% of Wisconsin's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Wisconsin typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

Top Wisconsin trades without a website

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