Wisconsin cities ranked by market opportunity
LocalVein profiles 395 Wisconsin cities, covering 4,251,377 residents across the state. The median Market Opportunity Score across Wisconsin sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Wisconsin cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | Maple Bluff | 1,319 | $180,972 | $838,800 | Warning: 57 |
| 2 | Whitefish Bay | 14,750 | $154,255 | $498,700 | Warning: 51 |
| 3 | River Hills | 1,639 | $198,750 | $670,200 | Warning: 47 |
| 4 | Elm Grove | 6,428 | $133,304 | $468,000 | Warning: 46 |
| 5 | Fox Point | 6,746 | $140,818 | $414,900 | Warning: 44 |
| 6 | Seymour | 1,547 | $92,614 | $232,500 | Warning: 44 |
| 7 | Raymond | 3,928 | $106,696 | $360,000 | Warning: 43 |
| 8 | Kohler | 2,136 | $135,688 | $369,300 | Warning: 43 |
| 9 | Shorewood | 13,682 | $89,135 | $423,600 | Warning: 43 |
| 10 | Vernon | 7,470 | $121,401 | $412,600 | Warning: 43 |
| 11 | Shullsburg | 1,310 | $58,500 | $130,700 | Warning: 43 |
| 12 | Waukesha | 8,479 | $126,286 | $375,700 | Warning: 42 |
| 13 | Mineral Point | 2,575 | $78,958 | $213,000 | Warning: 42 |
| 14 | Big Bend | 1,311 | $136,042 | $293,900 | Warning: 42 |
| 15 | Bohners Lake | 2,138 | $77,021 | $231,100 | Warning: 42 |
| 16 | Albany | 1,065 | $71,875 | $166,800 | Warning: 42 |
| 17 | Plainfield | 1,057 | $50,357 | $95,500 | Warning: 42 |
| 18 | Wind Point | 1,632 | $134,375 | $295,000 | Warning: 42 |
| 19 | Bayside | 4,398 | $144,500 | $419,400 | Warning: 41 |
| 20 | Oakfield | 1,219 | $100,417 | $229,700 | Warning: 41 |
| 21 | New Glarus | 2,276 | $98,224 | $267,600 | Warning: 41 |
| 22 | Brookfield | 41,592 | $124,026 | $419,300 | Warning: 41 |
| 23 | Eagle Lake | 1,019 | $87,244 | $229,600 | Warning: 40 |
| 24 | Richfield | 11,806 | $135,774 | $456,500 | Warning: 40 |
| 25 | Niagara | 1,386 | $57,500 | $90,200 | Warning: 40 |
| 26 | Yorkville | 3,237 | $109,643 | $360,100 | Warning: 40 |
| 27 | Summit | 4,997 | $124,750 | $510,200 | Info: 40 |
| 28 | Randolph | 1,574 | $60,813 | $155,900 | Info: 39 |
| 29 | Wauwatosa | 47,718 | $93,859 | $307,600 | Info: 39 |
| 30 | Shorewood Hills | 2,067 | $129,688 | $913,200 | Info: 39 |
| 31 | Okauchee Lake | 4,827 | $129,241 | $473,600 | Info: 39 |
| 32 | Merton | 3,495 | $168,661 | $539,900 | Info: 39 |
| 33 | Port Edwards | 1,776 | $73,625 | $140,900 | Info: 39 |
| 34 | Allouez | 14,023 | $90,035 | $217,100 | Info: 38 |
| 35 | Mequon | 25,259 | $147,391 | $485,300 | Info: 38 |
| 36 | Black Earth | 1,724 | $72,667 | $268,500 | Info: 38 |
| 37 | Elroy | 1,529 | $58,750 | $120,500 | Info: 38 |
| 38 | South Milwaukee | 20,547 | $70,146 | $216,400 | Info: 38 |
| 39 | Westby | 2,380 | $70,182 | $165,000 | Info: 38 |
| 40 | Columbus | 5,493 | $74,957 | $225,700 | Info: 38 |
| 41 | Wales | 2,915 | $110,804 | $383,600 | Info: 38 |
| 42 | Nashotah | 1,272 | $143,750 | $449,400 | Info: 38 |
| 43 | Princeton | 1,167 | $54,167 | $102,100 | Info: 38 |
| 44 | Two Rivers | 11,224 | $58,716 | $121,800 | Info: 38 |
| 45 | Gillett | 1,333 | $55,323 | $110,800 | Info: 38 |
| 46 | Thiensville | 3,277 | $93,208 | $342,800 | Info: 38 |
| 47 | Neillsville | 2,314 | $58,239 | $111,300 | Info: 38 |
| 48 | Campbellsport | 2,053 | $74,833 | $197,100 | Info: 38 |
| 49 | Augusta | 1,381 | $50,080 | $140,100 | Info: 38 |
| 50 | Greendale | 14,656 | $95,015 | $289,600 | Info: 38 |
| 51 | Muskego | 25,156 | $116,361 | $390,900 | Info: 38 |
| 52 | Reedsville | 1,195 | $75,417 | $150,400 | Info: 37 |
| 53 | Maine | 2,608 | $110,592 | $262,100 | Info: 37 |
| 54 | Cornell | 1,331 | $60,667 | $142,100 | Info: 37 |
| 55 | Lancaster | 3,916 | $80,625 | $173,300 | Info: 37 |
| 56 | Brodhead | 3,205 | $49,531 | $167,600 | Info: 37 |
| 57 | St. Peter | 1,403 | $153,400 | $339,600 | Info: 37 |
| 58 | Durand | 1,735 | $57,885 | $138,800 | Info: 37 |
| 59 | Combined Locks | 3,633 | $89,310 | $235,800 | Info: 37 |
| 60 | Strum | 1,119 | $70,192 | $188,100 | Info: 37 |
| 61 | Juneau | 2,600 | $81,250 | $175,200 | Info: 37 |
| 62 | Horicon | 3,797 | $49,556 | $162,400 | Info: 37 |
| 63 | Algoma | 3,219 | $62,269 | $143,000 | Info: 37 |
| 64 | Brice Prairie | 1,858 | $90,795 | $279,700 | Info: 37 |
| 65 | Mayville | 5,169 | $66,453 | $184,800 | Info: 37 |
| 66 | Paddock Lake | 2,965 | $88,438 | $242,800 | Info: 37 |
| 67 | Marathon City | 1,397 | $90,000 | $196,600 | Info: 37 |
| 68 | Dresser | 1,037 | $78,906 | $194,400 | Info: 37 |
| 69 | Markesan | 1,276 | $61,250 | $147,800 | Info: 37 |
| 70 | Cleveland | 1,655 | $75,000 | $192,500 | Info: 37 |
| 71 | Mishicot | 1,470 | $68,438 | $139,900 | Info: 37 |
| 72 | Caledonia | 25,292 | $91,053 | $279,400 | Info: 37 |
| 73 | Cedar Grove | 2,430 | $87,500 | $221,900 | Info: 37 |
| 74 | Glendale | 13,134 | $77,096 | $260,300 | Info: 37 |
| 75 | Racine | 77,155 | $55,705 | $158,100 | Info: 37 |
| 76 | Lake Wissota | 3,103 | $101,445 | $318,300 | Info: 37 |
| 77 | Lake Ripley | 1,972 | $115,516 | $351,300 | Info: 37 |
| 78 | Darien | 1,175 | $65,893 | $197,200 | Info: 37 |
| 79 | New Berlin | 40,384 | $97,414 | $343,500 | Info: 36 |
| 80 | Monona | 8,604 | $87,784 | $390,400 | Info: 36 |
| 81 | Oostburg | 3,077 | $87,276 | $230,400 | Info: 36 |
| 82 | Hurley | 1,438 | $42,188 | $75,800 | Info: 36 |
| 83 | Black Creek | 1,263 | $63,894 | $173,800 | Info: 36 |
| 84 | Mazomanie | 1,705 | $86,750 | $277,800 | Info: 36 |
| 85 | Bloomfield | 4,815 | $92,438 | $213,300 | Info: 36 |
| 86 | Kewaunee | 2,824 | $79,565 | $134,900 | Info: 36 |
| 87 | Fort Atkinson | 12,490 | $75,350 | $198,600 | Info: 36 |
| 88 | Random Lake | 1,494 | $87,370 | $240,300 | Info: 36 |
| 89 | Hillsboro | 1,324 | $63,750 | $146,600 | Info: 36 |
| 90 | Marinette | 11,060 | $57,461 | $111,600 | Info: 36 |
| 91 | Clinton | 2,034 | $68,571 | $172,300 | Info: 36 |
| 92 | Cuba City | 2,094 | $72,434 | $176,000 | Info: 36 |
| 93 | Manitowoc | 34,553 | $62,133 | $143,900 | Info: 36 |
| 94 | Superior | 26,550 | $63,415 | $168,500 | Info: 36 |
| 95 | Thorp | 1,696 | $56,800 | $155,100 | Info: 36 |
| 96 | Cudahy | 17,964 | $66,717 | $201,000 | Info: 36 |
| 97 | Clintonville | 4,553 | $55,960 | $111,900 | Info: 36 |
| 98 | Rib Mountain | 6,134 | $87,054 | $237,700 | Info: 36 |
| 99 | Kiel | 3,919 | $73,914 | $172,300 | Info: 36 |
| 100 | Sturtevant | 6,787 | $84,479 | $231,000 | Info: 36 |
| 101 | Sauk City | 3,500 | $82,813 | $269,500 | Info: 36 |
| 102 | Waterloo | 3,542 | $78,103 | $219,100 | Info: 36 |
| 103 | Waupun | 11,244 | $66,931 | $167,700 | Info: 36 |
| 104 | Darlington | 2,473 | $62,695 | $134,300 | Info: 36 |
| 105 | Lake Wazeecha | 2,722 | $90,074 | $198,400 | Info: 36 |
| 106 | Fall Creek | 1,502 | $82,250 | $202,700 | Info: 36 |
| 107 | Monticello | 1,186 | $70,625 | $200,000 | Info: 36 |
| 108 | Sheboygan | 49,812 | $62,953 | $165,200 | Info: 36 |
| 109 | Hales Corners | 7,627 | $88,068 | $291,100 | Info: 36 |
| 110 | Lyons | 1,206 | $94,483 | $284,300 | Info: 36 |
| 111 | Chilton | 3,987 | $77,935 | $160,100 | Info: 36 |
| 112 | Brillion | 3,307 | $67,122 | $195,000 | Info: 36 |
| 113 | Orfordville | 1,567 | $77,500 | $176,300 | Info: 36 |
| 114 | North Hudson | 3,848 | $114,539 | $372,900 | Info: 36 |
| 115 | Merrill | 9,224 | $49,947 | $113,200 | Info: 36 |
| 116 | Spencer | 1,621 | $74,245 | $143,000 | Info: 36 |
| 117 | Fennimore | 2,762 | $64,891 | $146,200 | Info: 35 |
| 118 | Viroqua | 4,469 | $66,039 | $207,200 | Info: 35 |
| 119 | North Prairie | 2,514 | $148,780 | $396,800 | Info: 35 |
| 120 | Milton | 5,685 | $84,648 | $210,500 | Info: 35 |
| 121 | Loyal | 1,361 | $63,750 | $114,700 | Info: 35 |
| 122 | Antigo | 8,058 | $46,791 | $94,700 | Info: 35 |
| 123 | Menomonee Falls | 38,963 | $98,460 | $341,600 | Info: 35 |
| 124 | Cashton | 1,243 | $68,594 | $145,400 | Info: 35 |
| 125 | Barron | 3,689 | $49,715 | $119,500 | Info: 35 |
| 126 | Nekoosa | 2,439 | $43,026 | $112,900 | Info: 35 |
| 127 | West Allis | 59,588 | $69,685 | $191,700 | Info: 35 |
| 128 | Tichigan | 5,173 | $124,821 | $386,600 | Info: 35 |
| 129 | New Holstein | 3,104 | $61,086 | $165,900 | Info: 35 |
| 130 | Browns Lake | 1,766 | $105,662 | $298,000 | Info: 35 |
| 131 | Palmyra | 2,042 | $80,709 | $194,200 | Info: 35 |
| 132 | Eagle | 2,016 | $109,545 | $310,100 | Info: 35 |
| 133 | Hortonville | 3,180 | $90,446 | $231,700 | Info: 35 |
| 134 | Beloit | 36,554 | $59,975 | $133,500 | Info: 35 |
| 135 | Boyceville | 1,200 | $55,972 | $158,200 | Info: 35 |
| 136 | Ashland | 7,884 | $49,258 | $162,200 | Info: 35 |
| 137 | Monroe | 10,568 | $67,621 | $184,400 | Info: 35 |
| 138 | Weyauwega | 1,760 | $64,549 | $137,200 | Info: 35 |
| 139 | Dane | 1,039 | $110,769 | $334,800 | Info: 35 |
| 140 | Pewaukee | 16,002 | $112,093 | $434,700 | Info: 35 |
| 141 | Park Falls | 2,308 | $47,240 | $81,900 | Info: 35 |
| 142 | Mount Pleasant | 27,694 | $90,189 | $269,900 | Info: 35 |
| 143 | Mondovi | 2,843 | $48,688 | $166,100 | Info: 35 |
| 144 | Brooklyn | 1,457 | $100,357 | $255,100 | Info: 35 |
| 145 | Bristol | 5,196 | $109,917 | $288,800 | Info: 35 |
| 146 | Spring Green | 1,499 | $89,375 | $238,000 | Info: 35 |
| 147 | Cedarburg | 12,317 | $82,110 | $386,400 | Info: 35 |
| 148 | Sherwood | 3,231 | $114,205 | $335,100 | Info: 35 |
| 149 | St. Francis | 9,318 | $58,490 | $207,200 | Info: 35 |
| 150 | Ripon | 7,803 | $59,063 | $161,500 | Info: 35 |
| 151 | Wind Lake | 5,028 | $100,306 | $357,500 | Info: 35 |
| 152 | Seymour | 3,532 | $80,787 | $167,500 | Info: 35 |
| 153 | French Island | 4,235 | $59,462 | $198,200 | Info: 35 |
| 154 | Deerfield | 2,489 | $88,424 | $292,500 | Info: 35 |
| 155 | Amherst | 1,033 | $56,833 | $218,000 | Info: 35 |
| 156 | Whiting | 1,496 | $72,257 | $206,300 | Info: 34 |
| 157 | Salem Lakes | 14,521 | $94,554 | $281,500 | Info: 34 |
| 158 | Rochester | 3,780 | $104,429 | $340,900 | Info: 34 |
| 159 | Neenah | 27,409 | $73,880 | $194,700 | Info: 34 |
| 160 | Appleton | 74,873 | $77,450 | $211,500 | Info: 34 |
| 161 | Suamico | 13,003 | $113,614 | $341,100 | Info: 34 |
| 162 | Rothschild | 5,532 | $87,250 | $188,000 | Info: 34 |
| 163 | Prairie du Chien | 5,471 | $52,670 | $152,100 | Info: 34 |
| 164 | Denmark | 2,472 | $72,083 | $174,200 | Info: 34 |
| 165 | Kaukauna | 17,237 | $78,353 | $198,800 | Info: 34 |
| 166 | Belgium | 2,648 | $79,271 | $237,900 | Info: 34 |
| 167 | Germantown | 20,940 | $104,337 | $356,700 | Info: 34 |
| 168 | Oconto | 4,623 | $62,704 | $133,900 | Info: 34 |
| 169 | Spring Valley | 1,260 | $65,893 | $191,500 | Info: 34 |
| 170 | Howards Grove | 3,245 | $72,348 | $249,200 | Info: 34 |
| 171 | Janesville | 65,813 | $71,664 | $209,700 | Info: 34 |
| 172 | Hustisford | 1,062 | $76,938 | $198,600 | Info: 34 |
| 173 | Rio | 1,068 | $68,304 | $174,800 | Info: 34 |
| 174 | Milwaukee | 569,756 | $51,888 | $172,000 | Info: 34 |
| 175 | Baraboo | 12,506 | $73,515 | $201,800 | Info: 34 |
| 176 | Plymouth | 8,913 | $67,784 | $194,900 | Info: 34 |
| 177 | Wausau | 39,893 | $61,877 | $155,900 | Info: 34 |
| 178 | Franklin | 35,751 | $108,342 | $343,400 | Info: 34 |
| 179 | Port Washington | 12,569 | $81,582 | $276,000 | Info: 34 |
| 180 | Tomahawk | 3,416 | $60,905 | $168,200 | Info: 34 |
| 181 | McFarland | 9,230 | $93,810 | $363,400 | Info: 34 |
| 182 | Butte des Morts | 1,053 | $121,111 | $359,600 | Info: 34 |
| 183 | Pardeeville | 1,804 | $66,167 | $225,400 | Info: 34 |
| 184 | Jefferson | 7,722 | $77,095 | $222,100 | Info: 34 |
| 185 | Richland Center | 5,030 | $51,472 | $137,700 | Info: 34 |
| 186 | Brown Deer | 12,615 | $91,567 | $221,100 | Info: 34 |
| 187 | Fox Lake | 1,765 | $78,409 | $171,300 | Info: 33 |
| 188 | Stratford | 1,439 | $65,880 | $189,700 | Info: 33 |
| 189 | Windsor | 8,992 | $115,111 | $399,900 | Info: 33 |
| 190 | Omro | 3,639 | $67,426 | $170,300 | Info: 33 |
| 191 | Bonduel | 1,492 | $59,917 | $160,900 | Info: 33 |
| 192 | Frederic | 1,148 | $51,765 | $144,900 | Info: 33 |
| 193 | Lake Wisconsin | 5,051 | $116,053 | $421,500 | Info: 33 |
| 194 | Greenville | 12,911 | $110,103 | $337,100 | Info: 33 |
| 195 | Black River Falls | 3,514 | $57,712 | $152,300 | Info: 33 |
| 196 | Genoa City | 2,967 | $88,958 | $230,900 | Info: 33 |
| 197 | Fredonia | 2,382 | $86,442 | $261,400 | Info: 33 |
| 198 | Hilbert | 1,117 | $63,478 | $154,200 | Info: 33 |
| 199 | West Milwaukee | 4,064 | $48,976 | $203,500 | Info: 33 |
| 200 | Kenosha | 99,147 | $68,532 | $210,500 | Info: 33 |
| 201 | Prescott | 4,376 | $82,730 | $282,100 | Info: 33 |
| 202 | Como | 2,368 | $75,000 | $259,200 | Info: 33 |
| 203 | Bloomer | 3,691 | $55,595 | $194,000 | Info: 33 |
| 204 | Tainter Lake | 2,753 | $96,250 | $275,600 | Info: 33 |
| 205 | King | 1,474 | $72,500 | $174,200 | Info: 33 |
| 206 | Waunakee | 14,927 | $128,750 | $490,300 | Info: 33 |
| 207 | Clear Lake | 1,050 | $73,214 | $172,100 | Info: 33 |
| 208 | Twin Lakes | 6,351 | $85,800 | $257,000 | Info: 33 |
| 209 | Greenwood | 1,163 | $61,042 | $107,500 | Info: 33 |
| 210 | Evansville | 5,771 | $78,841 | $256,900 | Info: 33 |
| 211 | Delavan | 8,531 | $71,121 | $194,500 | Info: 33 |
| 212 | Schofield | 2,020 | $65,478 | $144,200 | Info: 33 |
| 213 | Edgar | 1,366 | $61,442 | $165,900 | Info: 33 |
| 214 | West Bend | 31,722 | $75,043 | $244,500 | Info: 33 |
| 215 | Oconomowoc | 18,385 | $105,833 | $367,700 | Info: 33 |
| 216 | Delafield | 7,192 | $101,482 | $504,500 | Info: 33 |
| 217 | Portage | 10,374 | $62,785 | $187,300 | Info: 33 |
| 218 | Winneconne | 2,519 | $85,980 | $196,900 | Info: 33 |
| 219 | Belleville | 2,628 | $88,393 | $281,000 | Info: 33 |
| 220 | Peshtigo | 3,404 | $65,433 | $145,800 | Info: 33 |
| 221 | Redgranite | 1,977 | $65,263 | $105,700 | Info: 33 |
| 222 | Washburn | 1,858 | $60,288 | $174,100 | Info: 33 |
| 223 | Manawa | 1,317 | $79,432 | $146,200 | Info: 33 |
| 224 | Stanley | 3,774 | $47,857 | $153,200 | Info: 33 |
| 225 | Cross Plains | 4,059 | $103,389 | $347,400 | Info: 33 |
| 226 | Butler | 2,003 | $55,577 | $216,300 | Info: 33 |
| 227 | Barneveld | 1,485 | $112,375 | $264,400 | Info: 33 |
| 228 | Chain O' Lakes | 1,006 | $83,438 | $662,700 | Info: 33 |
| 229 | Newburg | 1,285 | $71,786 | $242,500 | Info: 33 |
| 230 | Osseo | 1,736 | $64,886 | $174,000 | Info: 33 |
| 231 | Hartland | 9,716 | $87,297 | $358,000 | Info: 33 |
| 232 | Menasha | 18,130 | $64,392 | $169,200 | Info: 33 |
| 233 | Beaver Dam | 16,629 | $68,757 | $189,800 | Info: 33 |
| 234 | Grantsburg | 1,359 | $40,625 | $139,600 | Info: 33 |
| 235 | Blair | 1,169 | $65,667 | $132,500 | Info: 33 |
| 236 | Edgerton | 5,924 | $84,185 | $243,900 | Info: 33 |
| 237 | Watertown | 22,873 | $68,333 | $211,500 | Info: 32 |
| 238 | Marion | 1,167 | $63,750 | $97,500 | Info: 32 |
| 239 | Mukwonago | 8,411 | $96,096 | $335,900 | Info: 32 |
| 240 | Muscoda | 1,119 | $51,450 | $116,400 | Info: 32 |
| 241 | Luck | 1,185 | $69,239 | $145,300 | Info: 32 |
| 242 | Stoughton | 13,063 | $78,517 | $283,900 | Info: 32 |
| 243 | Lodi | 3,206 | $109,821 | $286,500 | Info: 32 |
| 244 | Chetek | 2,017 | $59,554 | $156,500 | Info: 32 |
| 245 | Harrison | 13,345 | $118,047 | $314,200 | Info: 32 |
| 246 | Bangor | 1,409 | $74,271 | $211,900 | Info: 32 |
| 247 | Fond du Lac | 44,491 | $61,620 | $161,300 | Info: 32 |
| 248 | Ellsworth | 3,323 | $72,609 | $229,400 | Info: 32 |
| 249 | Galesville | 1,740 | $69,007 | $219,100 | Info: 32 |
| 250 | DeForest | 10,853 | $106,223 | $337,500 | Info: 32 |
| 251 | Wrightstown | 3,330 | $100,769 | $274,800 | Info: 32 |
| 252 | Elkhart Lake | 1,097 | $86,071 | $285,200 | Info: 32 |
| 253 | Kewaskum | 4,367 | $103,472 | $286,800 | Info: 32 |
| 254 | Berlin | 5,523 | $55,216 | $143,800 | Info: 32 |
| 255 | Oregon | 11,384 | $100,695 | $361,200 | Info: 32 |
| 256 | West Salem | 5,268 | $90,991 | $269,300 | Info: 32 |
| 257 | New Lisbon | 2,549 | $64,000 | $105,500 | Info: 32 |
| 258 | Powers Lake | 1,378 | $113,875 | $286,400 | Info: 32 |
| 259 | Mosinee | 4,492 | $71,314 | $150,000 | Info: 32 |
| 260 | Burlington | 11,021 | $81,658 | $268,300 | Info: 32 |
| 261 | Rhinelander | 8,248 | $53,561 | $123,300 | Info: 32 |
| 262 | Marshall | 3,806 | $84,462 | $233,000 | Info: 32 |
| 263 | Greenfield | 37,361 | $69,016 | $247,800 | Info: 32 |
| 264 | Slinger | 6,173 | $99,457 | $337,700 | Info: 32 |
| 265 | Oconto Falls | 2,979 | $47,786 | $145,100 | Info: 32 |
| 266 | Colfax | 1,344 | $59,842 | $157,000 | Info: 32 |
| 267 | Pleasant Prairie | 21,515 | $103,903 | $336,300 | Info: 32 |
| 268 | Waterford | 5,627 | $80,380 | $312,700 | Info: 32 |
| 269 | Mauston | 4,280 | $60,174 | $135,600 | Info: 32 |
| 270 | Wisconsin Dells | 2,763 | $66,846 | $203,300 | Info: 32 |
| 271 | Green Bay | 106,585 | $62,546 | $191,500 | Info: 31 |
| 272 | Lannon | 1,475 | $79,191 | $255,900 | Info: 31 |
| 273 | Marshfield | 18,718 | $59,294 | $169,900 | Info: 31 |
| 274 | Poynette | 2,583 | $78,950 | $260,900 | Info: 31 |
| 275 | Kronenwetter | 8,420 | $107,268 | $240,700 | Info: 31 |
| 276 | Waukesha | 70,779 | $81,651 | $286,600 | Info: 31 |
| 277 | Lake Mills | 6,391 | $87,039 | $282,400 | Info: 31 |
| 278 | Wisconsin Rapids | 18,756 | $54,116 | $116,600 | Info: 31 |
| 279 | Dodgeville | 5,013 | $72,768 | $234,000 | Info: 31 |
| 280 | Spooner | 2,203 | $44,474 | $141,800 | Info: 31 |
| 281 | Mount Horeb | 7,719 | $100,956 | $359,500 | Info: 31 |
| 282 | Sparta | 9,921 | $60,517 | $168,800 | Info: 31 |
| 283 | Athens | 1,005 | $49,904 | $168,100 | Info: 31 |
| 284 | Sussex | 11,795 | $112,031 | $384,900 | Info: 31 |
| 285 | Kimberly | 7,432 | $68,295 | $196,900 | Info: 31 |
| 286 | Prairie du Sac | 4,385 | $92,672 | $319,200 | Info: 31 |
| 287 | Cambridge | 1,507 | $93,424 | $280,000 | Info: 31 |
| 288 | Sharon | 1,567 | $63,250 | $187,500 | Info: 31 |
| 289 | Cadott | 1,495 | $72,917 | $171,500 | Info: 31 |
| 290 | Chippewa Falls | 14,643 | $62,133 | $194,800 | Info: 31 |
| 291 | Lake Hallie | 7,245 | $79,628 | $261,500 | Info: 31 |
| 292 | Cottage Grove | 7,906 | $132,717 | $401,900 | Info: 31 |
| 293 | Hammond | 2,071 | $82,159 | $232,700 | Info: 31 |
| 294 | Phillips | 1,546 | $46,250 | $93,000 | Info: 31 |
| 295 | Woodville | 1,497 | $81,875 | $213,000 | Info: 31 |
| 296 | Eau Claire | 69,274 | $65,369 | $228,000 | Info: 31 |
| 297 | Fox Crossing | 18,960 | $74,423 | $228,000 | Info: 31 |
| 298 | Theresa | 1,320 | $70,959 | $160,000 | Info: 31 |
| 299 | Westfield | 1,272 | $56,518 | $140,500 | Info: 31 |
| 300 | Necedah | 1,122 | $53,060 | $113,200 | Info: 31 |
| 301 | Amery | 2,959 | $71,290 | $164,300 | Info: 31 |
| 302 | Luxemburg | 2,722 | $73,056 | $239,100 | Info: 31 |
| 303 | Sheboygan Falls | 8,190 | $68,264 | $205,400 | Info: 31 |
| 304 | Abbotsford | 2,100 | $59,943 | $135,600 | Info: 31 |
| 305 | Boscobel | 3,263 | $52,457 | $130,700 | Info: 31 |
| 306 | Ashwaubenon | 16,931 | $71,180 | $245,100 | Info: 31 |
| 307 | Crandon | 1,499 | $50,729 | $129,400 | Info: 31 |
| 308 | St. Croix Falls | 2,469 | $63,179 | $216,500 | Info: 30 |
| 309 | Lauderdale Lakes | 1,337 | $83,698 | $313,800 | Info: 30 |
| 310 | Crivitz | 1,026 | $53,846 | $151,200 | Info: 30 |
| 311 | Medford | 4,331 | $53,173 | $175,300 | Info: 30 |
| 312 | La Crosse | 51,791 | $53,803 | $196,600 | Info: 30 |
| 313 | Sturgeon Bay | 9,702 | $56,882 | $217,600 | Info: 30 |
| 314 | Saukville | 4,268 | $79,148 | $286,400 | Info: 30 |
| 315 | Grafton | 12,274 | $88,634 | $301,300 | Info: 30 |
| 316 | Ixonia | 2,470 | $110,000 | $340,800 | Info: 30 |
| 317 | De Pere | 25,368 | $80,550 | $253,900 | Info: 30 |
| 318 | New Richmond | 10,334 | $87,500 | $269,000 | Info: 30 |
| 319 | Baldwin | 4,313 | $76,675 | $252,000 | Info: 30 |
| 320 | Iola | 1,230 | $49,688 | $150,200 | Info: 30 |
| 321 | Oshkosh | 66,247 | $61,929 | $168,400 | Info: 30 |
| 322 | Arcadia | 3,720 | $65,275 | $156,400 | Info: 30 |
| 323 | Colby | 2,118 | $52,574 | $147,900 | Info: 30 |
| 324 | Green Lake | 1,054 | $53,841 | $211,400 | Info: 30 |
| 325 | Rice Lake | 9,030 | $55,040 | $178,100 | Info: 30 |
| 326 | Osceola | 2,818 | $61,029 | $210,800 | Info: 30 |
| 327 | Montello | 1,411 | $54,023 | $155,600 | Info: 30 |
| 328 | Waupaca | 6,314 | $52,586 | $177,600 | Info: 30 |
| 329 | Cumberland | 2,389 | $47,773 | $173,900 | Info: 30 |
| 330 | Hazel Green | 1,070 | $62,212 | $156,100 | Info: 30 |
| 331 | Madison | 275,568 | $76,983 | $346,900 | Info: 30 |
| 332 | Glenwood City | 1,218 | $70,833 | $159,900 | Info: 30 |
| 333 | Shawano | 9,236 | $56,457 | $127,200 | Info: 29 |
| 334 | Stevens Point | 25,497 | $56,218 | $189,700 | Info: 29 |
| 335 | Fontana-on-Geneva Lake | 1,633 | $104,583 | $555,800 | Info: 29 |
| 336 | Somers | 8,245 | $78,068 | $287,800 | Info: 29 |
| 337 | Johnson Creek | 3,367 | $94,552 | $289,000 | Info: 29 |
| 338 | Williams Bay | 2,967 | $70,568 | $397,600 | Info: 29 |
| 339 | Dousman | 2,043 | $87,011 | $371,500 | Info: 29 |
| 340 | North Fond du Lac | 5,373 | $61,744 | $144,900 | Info: 29 |
| 341 | Middleton | 22,235 | $85,526 | $457,400 | Info: 29 |
| 342 | Union Grove | 4,968 | $94,621 | $258,100 | Info: 29 |
| 343 | Lake Camelot | 1,197 | $96,023 | $309,200 | Info: 29 |
| 344 | New London | 7,492 | $61,447 | $162,800 | Info: 29 |
| 345 | Verona | 14,499 | $119,148 | $382,800 | Info: 29 |
| 346 | Onalaska | 18,909 | $84,898 | $279,100 | Info: 29 |
| 347 | Pewaukee | 8,240 | $62,380 | $266,300 | Info: 29 |
| 348 | Hudson | 15,004 | $97,036 | $355,000 | Info: 29 |
| 349 | Hartford | 15,761 | $74,252 | $261,300 | Info: 28 |
| 350 | Jackson | 7,882 | $95,960 | $295,600 | Info: 28 |
| 351 | Wautoma | 1,882 | $36,250 | $108,900 | Info: 28 |
| 352 | Whitehall | 1,651 | $59,321 | $136,900 | Info: 28 |
| 353 | Tomah | 9,505 | $51,185 | $162,900 | Info: 28 |
| 354 | East Troy | 4,689 | $77,698 | $251,500 | Info: 28 |
| 355 | Shell Lake | 1,513 | $56,875 | $207,100 | Info: 28 |
| 356 | Hayward | 2,549 | $40,085 | $184,200 | Info: 28 |
| 357 | Lake Geneva | 8,443 | $73,199 | $323,000 | Info: 28 |
| 358 | Ladysmith | 3,152 | $40,104 | $88,800 | Info: 28 |
| 359 | Cameron | 1,763 | $59,444 | $177,100 | Info: 28 |
| 360 | Walworth | 2,786 | $64,125 | $254,400 | Info: 28 |
| 361 | Howard | 20,261 | $84,896 | $286,200 | Info: 28 |
| 362 | Pulaski | 3,892 | $66,399 | $228,700 | Info: 28 |
| 363 | Elkhorn | 10,259 | $73,052 | $255,300 | Info: 28 |
| 364 | Little Chute | 11,930 | $79,260 | $223,400 | Info: 28 |
| 365 | Oak Creek | 36,473 | $93,120 | $305,100 | Info: 28 |
| 366 | Fall River | 1,739 | $73,229 | $229,100 | Info: 28 |
| 367 | Independence | 1,477 | $54,967 | $152,600 | Info: 28 |
| 368 | Elk Mound | 1,103 | $62,167 | $142,500 | Info: 28 |
| 369 | Weston | 15,784 | $75,565 | $215,900 | Info: 27 |
| 370 | Adams | 2,144 | $41,917 | $101,200 | Info: 27 |
| 371 | Plover | 13,713 | $83,139 | $244,500 | Info: 27 |
| 372 | River Falls | 16,349 | $78,078 | $299,800 | Info: 27 |
| 373 | Delavan Lake | 2,728 | $71,042 | $292,100 | Info: 27 |
| 374 | Sun Prairie | 36,455 | $90,521 | $339,800 | Info: 27 |
| 375 | Bellevue | 16,255 | $80,750 | $267,700 | Info: 27 |
| 376 | Reedsburg | 10,060 | $71,991 | $218,300 | Info: 27 |
| 377 | Holmen | 11,027 | $77,083 | $262,600 | Info: 27 |
| 378 | Trempealeau | 1,737 | $75,423 | $198,600 | Info: 26 |
| 379 | Altoona | 8,750 | $80,126 | $220,900 | Info: 26 |
| 380 | Platteville | 11,421 | $42,667 | $186,900 | Info: 26 |
| 381 | Roberts | 1,981 | $92,105 | $270,300 | Info: 26 |
| 382 | Hobart | 10,418 | $111,918 | $363,500 | Info: 26 |
| 383 | Eagle River | 1,508 | $52,027 | $165,100 | Info: 26 |
| 384 | Fitchburg | 31,566 | $85,420 | $389,400 | Info: 25 |
| 385 | West Baraboo | 1,493 | $58,889 | $212,500 | Info: 24 |
| 386 | Lomira | 2,681 | $66,471 | $207,200 | Info: 24 |
| 387 | Menomonie | 16,548 | $54,587 | $203,800 | Info: 23 |
| 388 | Somerset | 3,084 | $76,176 | $271,200 | Info: 23 |
| 389 | Legend Lake | 1,478 | $69,178 | $116,200 | Info: 23 |
| 390 | Whitewater | 15,705 | $49,000 | $211,800 | Info: 22 |
| 391 | Lake Delton | 3,522 | $42,386 | $144,100 | Info: 21 |
| 392 | Lac du Flambeau | 1,619 | $34,844 | $87,500 | Info: 21 |
| 393 | Keshena | 1,487 | $41,375 | $112,000 | Info: 18 |
| 394 | Sister Bay | 1,016 | $57,679 | $328,700 | Info: 18 |
| 395 | Little Round Lake | 1,233 | $35,380 | $82,900 | Info: 16 |
Wisconsin by the numbers
Wisconsin's largest profiled market is Milwaukee at 569,756 residents, while the median Wisconsin city on LocalVein has a population of 3,416. About 91% of the Wisconsin cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.
Median household income across Wisconsin's profiled cities sits at $74K, with River Hills topping the ranking at $199K and Lac du Flambeau anchoring the other end at $35K — roughly a 6× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.
Across the 395 Wisconsin cities in this table, the median Market Opportunity Score is 33 out of 100, and Maple Bluff currently leads at 57. About 0% of Wisconsin's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Wisconsin typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.
Top Wisconsin trades without a website
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