Wyoming cities ranked by market opportunity
LocalVein profiles 59 Wyoming cities, covering 418,191 residents across the state. The median Market Opportunity Score across Wyoming sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.
Wyoming cities by Market Opportunity Score
| Rank | City | Population | Median HHI | Median home value | MOS |
|---|---|---|---|---|---|
| 1 | South Park | 2,021 | $111,250 | $1,660,700 | Warning: 49 |
| 2 | Grover | 1,046 | — | — | Warning: 48 |
| 3 | Rafter J Ranch | 1,202 | $151,429 | $1,092,800 | Warning: 46 |
| 4 | Moose Wilson Road | 1,380 | $108,494 | $1,631,500 | Warning: 45 |
| 5 | Hoback | 1,609 | $156,766 | $1,287,500 | Warning: 44 |
| 6 | Hartrandt | 1,005 | $65,264 | — | Warning: 43 |
| 7 | Ranchettes | 6,389 | $124,426 | $560,900 | Warning: 40 |
| 8 | Newcastle | 3,348 | $77,014 | $173,500 | Info: 39 |
| 9 | Greybull | 2,061 | $62,941 | $159,200 | Info: 38 |
| 10 | Lovell | 2,590 | $61,620 | $211,500 | Info: 38 |
| 11 | Fox Farm-College | 4,224 | $45,917 | — | Info: 38 |
| 12 | Pine Bluffs | 1,260 | $65,275 | $306,200 | Info: 37 |
| 13 | Worland | 4,788 | $60,603 | $176,300 | Info: 37 |
| 14 | Basin | 1,304 | $59,941 | $143,900 | Info: 37 |
| 15 | Story | 1,174 | $130,227 | — | Info: 37 |
| 16 | Jackson | 10,746 | $112,609 | $1,228,700 | Info: 37 |
| 17 | Wilson | 1,255 | $102,055 | — | Info: 37 |
| 18 | Sleepy Hollow | 1,812 | $119,451 | $276,200 | Info: 37 |
| 19 | Buffalo | 4,516 | $61,813 | $272,300 | Info: 36 |
| 20 | North Rock Springs | 2,338 | $100,896 | $317,100 | Info: 36 |
| 21 | Lusk | 1,482 | $44,755 | $164,200 | Info: 36 |
| 22 | Thermopolis | 2,716 | $71,574 | $201,600 | Info: 36 |
| 23 | Ranchester | 1,069 | $65,568 | $295,900 | Info: 35 |
| 24 | Lander | 7,565 | $71,601 | $321,800 | Info: 35 |
| 25 | Rawlins | 8,217 | $69,912 | $205,900 | Info: 35 |
| 26 | Cheyenne | 64,976 | $77,176 | $311,200 | Info: 34 |
| 27 | Powell | 6,466 | $65,077 | $265,400 | Info: 34 |
| 28 | Green River | 11,679 | $85,399 | $255,600 | Info: 34 |
| 29 | Casper | 58,754 | $69,171 | $250,700 | Info: 34 |
| 30 | Douglas | 6,400 | $79,839 | $251,500 | Info: 34 |
| 31 | Kemmerer | 2,788 | $74,375 | $173,100 | Info: 33 |
| 32 | Saratoga | 1,864 | $68,521 | $267,600 | Info: 33 |
| 33 | Torrington | 6,174 | $53,393 | $194,100 | Info: 33 |
| 34 | Bar Nunn | 2,980 | $110,598 | $287,800 | Info: 33 |
| 35 | Mills | 4,315 | $55,594 | $166,800 | Info: 32 |
| 36 | Glenrock | 2,806 | $65,660 | $218,300 | Info: 32 |
| 37 | Afton | 1,982 | $56,806 | $311,200 | Info: 32 |
| 38 | Cody | 10,121 | $68,676 | $357,300 | Info: 32 |
| 39 | Sheridan | 19,035 | $61,598 | $295,300 | Info: 32 |
| 40 | Rock Springs | 23,229 | $73,307 | $245,600 | Info: 32 |
| 41 | Osmond | 1,270 | — | $273,000 | Info: 31 |
| 42 | Lyman | 1,777 | $101,080 | $267,500 | Info: 31 |
| 43 | Pinedale | 2,022 | $74,886 | $279,300 | Info: 31 |
| 44 | Star Valley Ranch | 2,107 | $96,218 | $471,000 | Info: 31 |
| 45 | Gillette | 33,278 | $90,699 | $257,200 | Info: 30 |
| 46 | Evanston | 11,803 | $76,569 | $236,400 | Info: 30 |
| 47 | Marbleton | 1,209 | $65,625 | $189,100 | Info: 30 |
| 48 | Riverton | 10,803 | $56,280 | $204,900 | Info: 30 |
| 49 | Wheatland | 3,570 | $55,908 | $236,400 | Info: 30 |
| 50 | Wright | 1,400 | $86,115 | $218,500 | Info: 29 |
| 51 | Arapahoe | 1,460 | $67,188 | $190,900 | Info: 29 |
| 52 | Mountain View | 1,017 | $71,607 | $246,300 | Info: 29 |
| 53 | Moorcroft | 1,062 | $66,176 | $227,900 | Info: 28 |
| 54 | Laramie | 31,848 | $52,414 | $302,200 | Info: 28 |
| 55 | Ethete | 1,438 | $83,750 | $117,000 | Info: 27 |
| 56 | South Greeley | 4,596 | $53,625 | $77,800 | Info: 27 |
| 57 | Evansville | 2,766 | $79,760 | $237,200 | Info: 25 |
| 58 | Fort Washakie | 1,345 | $36,429 | $97,200 | Info: 24 |
| 59 | Warren AFB | 2,734 | $60,048 | — | Info: 23 |
Wyoming by the numbers
Wyoming's largest profiled market is Cheyenne at 64,976 residents, while the median Wyoming city on LocalVein has a population of 2,716. About 93% of the Wyoming cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Wyoming's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.
Median household income across Wyoming's profiled cities sits at $70K, with Hoback topping the ranking at $157K and Fort Washakie anchoring the other end at $36K — roughly a 4× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Wyoming lists.
Across the 59 Wyoming cities in this table, the median Market Opportunity Score is 34 out of 100, and South Park currently leads at 49. About 0% of Wyoming's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.
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