22.9% of local businesses have no website — what 44,493 home-services listings show (2026)
We checked 44,493 US local home-services businesses across 697 cities in 48 states. 10,182 of them — 22.9% — have no website at all on their public business listing. Not an outdated site: none. Every figure below is measured on that corpus and carries the sample it was measured on.
How many small businesses don’t have a website?
In this corpus, 22.9%. That is 10,182 of 44,493 businesses whose public listing carries no website field at all.
The widely quoted numbers for this question — the 27%, the 29%, the 36% — are almost all secondary: a figure lifted from an article that lifted it from a survey, frequently with no year, no sample size and no method attached. This page is the opposite arrangement. The sample is named, the definition is stated, the collection window is stated, and the percentages are recomputed from the corpus every time the page is rendered rather than typed in once and left to rot.
The trade-off is scope, and it is worth being blunt about it: this is a measurement of US local home-services businesses — plumbing, HVAC, electrical, roofing, pest control and pool service — in the cities we have scanned. It is not a measurement of all small businesses, and it should not be quoted as one.
Which trades are furthest behind
Every row carries its own sample. The trades at the bottom of this table are small samples, not small industries — read the “profiled” column before quoting a share.
| Trade | Profiled | No website | Share |
|---|---|---|---|
| HVAC | 21,918 | 4,417 | 20.2% |
| Plumbing | 21,457 | 5,571 | 26% |
| Electrical | 432 | 122 | 28.2% |
| Roofing | 319 | 39 | 12.2% |
| Pest Control | 203 | 12 | 5.9% |
| Pool Service | 164 | 21 | 12.8% |
Smallest sample on this table: Pool Service, 164 businesses. Denominator for each row is the businesses profiled in that trade, never the corpus total.
They are not new businesses — 2,531 of them already have 20+ reviews
The intuitive explanation for “no website” is “just opened”. The corpus says otherwise. 24.9% of the 10,182 businesses with no website — 2,531 of them — have already collected 20 or more public reviews, and the cohort’s average rating is 4.59 stars. These are working businesses with real customers and no site.
The gap against the rest of the corpus is where the story is. A business with a website carries a median of 72 reviews; one without carries a median of 9. Same trades, same cities, same measurement — an order of magnitude apart in accumulated public proof.
| Cohort | Businesses | Median reviews | Avg rating | 20+ reviews |
|---|---|---|---|---|
| No website | 10,182 | 9 | 4.59 | 24.9% |
| Has a website | 34,311 | 72 | 4.76 | 73.5% |
By market size
Bands are city population. Businesses in cities with no population figure on file are excluded from this cut only; they remain in every other number on the page.
| City population | Profiled | No website | Share |
|---|---|---|---|
| 50K-100K | 20,144 | 4,808 | 23.9% |
| 100K-250K | 11,850 | 2,914 | 24.6% |
| 250K-500K | 3,669 | 960 | 26.2% |
| 500K+ | 8,815 | 1,497 | 17% |
By state, ranked
States with at least 100 businesses profiled, ranked by the share operating without a website. States below that floor are omitted rather than published with a sample too thin to mean anything. Linked states open their own city-level index.
| State | Profiled | No website | Share |
|---|---|---|---|
| Hawaii | 154 | 52 | 33.8% |
| New Mexico | 199 | 63 | 31.7% |
| Alaska | 137 | 43 | 31.4% |
| New Jersey | 667 | 207 | 31% |
| Connecticut | 689 | 207 | 30% |
| Arkansas | 253 | 74 | 29.2% |
| North Dakota | 260 | 74 | 28.5% |
| Louisiana | 306 | 87 | 28.4% |
| Rhode Island | 166 | 46 | 27.7% |
| California | 9,221 | 2,552 | 27.7% |
| Wyoming | 177 | 48 | 27.1% |
| Kansas | 233 | 62 | 26.6% |
| South Dakota | 180 | 47 | 26.1% |
| Iowa | 595 | 153 | 25.7% |
| Nebraska | 524 | 134 | 25.6% |
| Oklahoma | 428 | 107 | 25% |
| Montana | 312 | 78 | 25% |
| Massachusetts | 1,161 | 284 | 24.5% |
| Minnesota | 967 | 230 | 23.8% |
| Kentucky | 149 | 35 | 23.5% |
| Tennessee | 598 | 139 | 23.2% |
| Michigan | 972 | 223 | 22.9% |
| Missouri | 607 | 138 | 22.7% |
| Virginia | 977 | 220 | 22.5% |
| Georgia | 659 | 146 | 22.2% |
| New York | 1,523 | 333 | 21.9% |
| Maryland | 726 | 157 | 21.6% |
| Wisconsin | 723 | 153 | 21.2% |
| Texas | 4,674 | 980 | 21% |
| Washington | 1,336 | 279 | 20.9% |
| Oregon | 737 | 153 | 20.8% |
| Florida | 4,180 | 866 | 20.7% |
| Illinois | 1,759 | 358 | 20.4% |
| Idaho | 438 | 89 | 20.3% |
| North Carolina | 1,068 | 214 | 20% |
| South Carolina | 356 | 71 | 19.9% |
| Alabama | 266 | 53 | 19.9% |
| Pennsylvania | 791 | 154 | 19.5% |
| New Hampshire | 156 | 29 | 18.6% |
| Ohio | 548 | 101 | 18.4% |
| Utah | 585 | 106 | 18.1% |
| Colorado | 1,262 | 222 | 17.6% |
| Indiana | 538 | 93 | 17.3% |
| Nevada | 542 | 85 | 15.7% |
| Arizona | 1,253 | 187 | 14.9% |
| Maine | 182 | 20 | 11% |
| District of Columbia | 222 | 20 | 9% |
Methodology
What was measured
44,493 US local home-services businesses across 697 cities in 48 states, profiled from public business listings. A business counts as having no website when its public listing carries no website address at all — an empty field, not a broken link and not an outdated site. A business with a one-page site from 2014 is counted as having a website.
When it was collected
Profiles were collected April 2026 – May 2026. The percentages on this page are recomputed from the corpus on every render, so they move when the corpus moves; they are never a frozen copy of an earlier reading.
What it is not
This is not a survey, and it is not a sample of all US small businesses. It is a census of the local home-services listings we have profiled, which skews toward cities large enough to have been scanned and toward the six trades listed above. Where a cut of the data has a small denominator, the denominator is printed next to it rather than rounded away.
Citing this page
Free to quote with a link back to this page. Suggested form: “22.9% of 44,493 US local home-services businesses have no website (LocalVein, 2026).”
Public-sector demographic data
Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.
Live business records
Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.
Composite vulnerability score
We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.
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