Highland city, KS · market profile

Highland city, KS

Highland city's median home was built in 1956 — older than 87% of US cities. Older housing stock means more recurring repair demand: aging roofs, original-spec plumbing, electrical panels at end-of-life. That's a structural tailwind for any agency selling marketing services to local trades. Combined with a $122K property baseline, Highland city's repair-driven verticals run on both volume and per-job depth — a rare profile in mid-sized US markets.

33
of 100
Thin market
Population
1,047
Median HHI
$77,500
Median Home Value
$121,800
Homeownership
49%
Median Home Age
1956
Businesses Profiled
0

How Highland city's demographics shape the local-services market

The median home in Highland city is worth $122K, 62% below the US median of $320K. Lower home values compress per-job revenue across most trades verticals, which pushes the marketing math toward higher lead volume. Agencies running here typically position around frequency (monthly recurring services) rather than premium one-off jobs.

Just 49% of Highland city households own their home — well below the US median of 65%. Low ownership funnels trades spend to property managers, turnover crews, and corporate landlords. Agency playbooks here should assume fewer named buyers, larger annual contract value, and longer procurement cycles than an owner-dominated market would carry.

Highland city's median home was built in 1956 — 24 years older than the US baseline. Aged housing keeps emergency-repair verticals structurally busy — plumbing, roofing, electrical rewires, HVAC replacements all cycle faster. Channel mix here tilts toward demand-capture (Google, directory, referral) over demand-generation.

Highland city is a smaller market — 1,047 residents put it in the bottom 2% of US cities by population. Smaller markets force a different prospecting cadence: a single agency can build a meaningful relationship with most of the active contractors in town inside a single quarter. The upside is depth of relationship and lower customer acquisition cost; the downside is a hard ceiling on how many clients the local market can absorb at agency margins.

Median Household Income
Highland city
$77,500
US median
$75,000
Median Home Value
Highland city
$121,800
US median
$320,000
Homeownership
Highland city
49%
US median
65%
Self-Employed shareData pending
Highland city
US median
6.0%

Top verticals by opportunity in Highland city

Every vertical we've profiled in Highland city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

No vertical data yet for this city.

How we measure opportunity

Census variables

ACS 5-Year Estimates

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from the US Census Bureau's American Community Survey 5-year release. Public-domain, refreshed annually.

Business signals

Google Places + Places Details

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from the Google Places API. Each profiled business is re-checked on a 14-day cache cycle so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 14 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Highland city, KS?
LocalVein currently indexes 0 businesses in Highland city, KS, spread across the 21 verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
Which vertical has the most prospects in Highland city?
No vertical has been scanned yet in Highland city; the index is still being filled in. Run a free scan on any vertical to build your prospect list and seed the public data.
What does Highland city's Market Opportunity Score mean?
Highland city scores 33.43/100 on LocalVein's Market Opportunity Score. The score blends median home value ($122K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Highland city data refreshed?
Census data refreshes annually with the ACS 5-year release. Business data (names, ratings, websites, phone numbers) runs on a 14-day cache cycle for any business that's been touched by a user scan. The most recent refresh on Highland city's Census row was April 2026.
Can I export Highland city prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Highland city, expect 0 businesses available across all verticals once you scan a vertical for the first time. $78K median household income and 1,047 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Highland city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (3 scans / month)
  • every profiled business
  • Full phone numbers
  • Ranked by vulnerability score
  • Census + demographic intelligence
  • Generic CSV export (CRM-ready)
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