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Kansas cities ranked by market opportunity

LocalVein profiles 200 Kansas cities, covering 2,341,826 residents across the state. The median Market Opportunity Score across Kansas sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

200

Total population

2,341,826

Median MOS

Businesses scanned

253

Kansas cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Mission Hills city	3,556	$250,001	$1,183,200	Warning: 62
2	Fairway city	4,177	$159,821	$626,600	Warning: 50
3	Westwood city	1,851	$102,500	$384,500	Warning: 46
4	Prairie Village city	22,937	$107,664	$402,600	Warning: 43
5	Roeland Park city	6,800	$89,385	$262,700	Warning: 42
6	St. John city	1,247	$71,726	$90,900	Warning: 41
7	Nickerson city	1,088	$51,643	$66,500	Warning: 41
8	Leawood city	33,844	$184,976	$620,400	Warning: 41
9	Herington city	2,105	$68,214	$79,000	Info: 40
10	Washington city	1,199	$56,875	$85,400	Info: 40
11	Baxter Springs city	3,863	$60,139	$87,600	Info: 39
12	Abilene city	6,449	$56,592	$136,000	Info: 39
13	Osawatomie city	4,244	$55,612	$137,400	Info: 39
14	Peabody city	1,152	$52,539	$73,800	Info: 39
15	Caldwell city	1,091	$40,729	$69,900	Info: 39
16	Andale city	1,259	$99,063	$255,800	Info: 39
17	Lyndon city	1,184	$70,625	$123,900	Info: 39
18	Council Grove city	2,487	$56,211	$131,500	Info: 38
19	Sterling city	2,396	$51,304	$130,200	Info: 38
20	Oberlin city	1,763	$47,813	$77,400	Info: 38
21	Spearville city	1,054	$71,230	$185,400	Info: 38
22	Ellinwood city	2,117	$55,332	$94,800	Info: 38
23	St. Francis city	1,268	$45,324	$95,000	Info: 38
24	Humboldt city	1,956	$43,558	$91,600	Info: 38
25	Douglass city	1,523	$70,735	$115,300	Info: 38
26	Buhler city	1,311	$65,833	$126,000	Info: 38
27	Smith Center city	1,585	$53,963	$84,600	Info: 38
28	Russell city	4,258	$51,347	$109,400	Info: 37
29	Garnett city	3,200	$46,875	$137,800	Info: 37
30	Marion city	2,010	$60,756	$89,600	Info: 37
31	Plainville city	1,766	$60,526	$89,000	Info: 37
32	Atwood city	1,388	$66,473	$113,400	Info: 37
33	La Crosse city	1,081	$50,872	$82,800	Info: 37
34	Lincoln Center city	1,015	$46,667	$59,500	Info: 37
35	WaKeeney city	1,838	$74,000	$118,000	Info: 37
36	Chanute city	8,629	$47,885	$77,900	Info: 37
37	Ness City city	1,136	$65,982	$100,300	Info: 37
38	Stockton city	1,521	$60,964	$85,300	Info: 37
39	Hillsboro city	2,716	$57,792	$101,100	Info: 37
40	Norton city	2,704	$51,266	$94,100	Info: 37
41	Kinsley city	1,342	$48,935	$59,900	Info: 37
42	Sublette city	1,397	$69,784	$151,100	Info: 37
43	Fort Scott city	7,551	$60,799	$89,400	Info: 36
44	Ellsworth city	3,098	$65,357	$143,600	Info: 36
45	Hoisington city	2,660	$50,344	$78,800	Info: 36
46	Haven city	1,394	$59,258	$95,000	Info: 36
47	Independence city	8,469	$49,164	$78,500	Info: 36
48	Lyons city	3,562	$66,769	$104,200	Info: 36
49	Marysville city	3,423	$61,607	$110,000	Info: 36
50	Lakin city	2,069	$84,286	$141,700	Info: 36
51	Hill City city	1,536	$49,899	$89,300	Info: 36
52	Ellis city	2,145	$70,274	$156,900	Info: 36
53	Colwich city	1,616	$88,468	$217,600	Info: 36
54	Edgerton city	1,787	$81,858	$196,700	Info: 36
55	Conway Springs city	1,597	$70,469	$106,900	Info: 36
56	Wakefield city	1,031	$66,250	$166,800	Info: 36
57	Leoti city	1,461	$64,732	$83,500	Info: 35
58	Pratt city	6,559	$63,512	$103,300	Info: 35
59	Lindsborg city	3,773	$69,559	$178,200	Info: 35
60	Cherryvale city	2,125	$47,411	$53,300	Info: 35
61	Osborne city	1,496	$48,333	$82,100	Info: 35
62	Medicine Lodge city	1,518	$54,663	$80,200	Info: 35
63	Wathena city	1,463	$84,531	$154,800	Info: 35
64	Yates Center city	1,381	$43,433	$60,000	Info: 35
65	Johnson City city	1,244	$69,081	$62,100	Info: 35
66	Oskaloosa city	1,172	$79,250	$145,000	Info: 35
67	Silver Lake city	1,549	$56,857	$168,900	Info: 35
68	Coffeyville city	8,752	$41,901	$55,600	Info: 35
69	Overbrook city	1,015	$63,750	$131,300	Info: 35
70	Parsons city	9,482	$50,838	$70,300	Info: 35
71	Bonner Springs city	7,735	$81,865	$223,800	Info: 35
72	Garden Plain city	1,055	$90,000	$221,800	Info: 35
73	Perry city	1,085	$82,589	$173,800	Info: 35
74	Clay Center city	4,148	$56,422	$133,600	Info: 35
75	Meade city	1,274	$73,990	$97,100	Info: 35
76	Belleville city	2,036	$51,136	$78,200	Info: 35
77	Seneca city	2,139	$70,221	$217,000	Info: 35
78	Eureka city	2,271	$45,121	$73,100	Info: 35
79	Halstead city	2,435	$68,750	$165,000	Info: 34
80	Syracuse city	1,706	$54,615	$124,400	Info: 34
81	Arkansas City city	11,909	$53,475	$81,700	Info: 34
82	Oswego city	1,770	$51,701	$80,700	Info: 34
83	Newton city	18,443	$67,015	$151,800	Info: 34
84	Caney city	1,450	$39,417	$70,600	Info: 34
85	Belle Plaine city	1,486	$62,727	$121,500	Info: 34
86	Salina city	46,432	$60,624	$164,500	Info: 34
87	Sedan city	1,066	$48,854	$42,200	Info: 34
88	Neodesha city	2,311	$48,532	$88,500	Info: 34
89	Clearwater city	2,536	$72,266	$191,500	Info: 34
90	Horton city	1,708	$41,650	$74,600	Info: 34
91	El Dorado city	12,882	$54,828	$113,800	Info: 34
92	Minneapolis city	2,101	$65,694	$133,100	Info: 34
93	Kansas City city	154,776	$59,183	$147,100	Info: 34
94	Cheney city	2,386	$75,263	$148,000	Info: 34
95	Concordia city	5,067	$50,213	$96,100	Info: 34
96	Erie city	1,318	$39,688	$89,600	Info: 34
97	Merriam city	11,036	$71,665	$242,400	Info: 34
98	Hutchinson city	39,837	$58,801	$122,600	Info: 34
99	Pomona city	1,210	$66,071	$126,000	Info: 34
100	Americus city	1,147	$81,125	$120,900	Info: 34
101	Wellsville city	2,003	$67,292	$166,100	Info: 34
102	Inman city	1,425	$61,083	$149,200	Info: 34
103	Hiawatha city	3,223	$65,058	$112,500	Info: 34
104	Winfield city	11,731	$58,140	$121,200	Info: 34
105	Lansing city	11,229	$100,871	$247,500	Info: 34
106	Phillipsburg city	2,132	$58,125	$93,900	Info: 34
107	Paola city	5,757	$73,281	$195,000	Info: 34
108	Anthony city	2,228	$51,047	$57,000	Info: 34
109	Oakley city	2,049	$69,778	$118,700	Info: 34
110	Highland city	1,047	$77,500	$121,800	Info: 33
111	Kingman city	3,003	$56,655	$65,000	Info: 33
112	Holton city	3,384	$51,390	$143,400	Info: 33
113	Plains city	1,308	$75,500	$127,700	Info: 33
114	Beloit city	3,141	$50,865	$99,100	Info: 33
115	Hoxie city	1,191	$68,750	$173,000	Info: 33
116	Arma city	1,131	$43,073	$83,100	Info: 33
117	Augusta city	9,252	$60,581	$162,200	Info: 33
118	St. Marys city	2,795	$71,723	$196,300	Info: 33
119	Atchison city	10,795	$54,695	$130,200	Info: 33
120	Wamego city	4,205	$82,756	$187,700	Info: 33
121	Valley Falls city	1,305	$43,333	$118,200	Info: 33
122	Sedgwick city	1,702	$81,912	$170,900	Info: 33
123	Colby city	5,389	$66,731	$150,700	Info: 33
124	Mulvane city	5,829	$70,224	$168,900	Info: 33
125	Shawnee city	68,175	$106,312	$332,900	Info: 33
126	Wellington city	7,643	$49,526	$90,000	Info: 33
127	Valley Center city	8,937	$73,480	$214,300	Info: 33
128	Scott City city	3,955	$54,026	$166,400	Info: 33
129	Ottawa city	12,632	$64,655	$165,700	Info: 33
130	Osage City city	2,837	$63,393	$135,400	Info: 32
131	Holcomb city	2,582	$85,938	$206,600	Info: 32
132	De Soto city	6,333	$105,500	$370,700	Info: 32
133	Great Bend city	14,596	$53,323	$118,700	Info: 32
134	Larned city	3,328	$51,957	$99,600	Info: 32
135	Chapman city	1,244	$72,699	$193,600	Info: 32
136	Iola city	5,368	$50,417	$78,100	Info: 32
137	Carbondale city	1,361	$67,578	$112,300	Info: 32
138	McPherson city	13,956	$77,746	$204,300	Info: 32
139	Hugoton city	4,065	$60,437	$118,400	Info: 32
140	Topeka city	126,103	$55,902	$130,600	Info: 32
141	Cimarron city	1,942	$92,762	$162,500	Info: 32
142	Moundridge city	1,654	$72,130	$166,500	Info: 32
143	Columbus city	2,902	$39,936	$85,800	Info: 32
144	Towanda city	1,748	$71,048	$114,700	Info: 32
145	Rossville city	1,183	$58,287	$131,300	Info: 32
146	Rose Hill city	4,353	$98,827	$213,400	Info: 31
147	Olathe city	143,720	$112,232	$340,600	Info: 31
148	Hays city	21,078	$56,861	$220,100	Info: 31
149	Girard city	2,706	$41,629	$84,500	Info: 31
150	Kechi city	2,935	$102,794	$264,200	Info: 31
151	Elkhart city	1,732	$66,477	$99,600	Info: 31
152	Harper city	1,191	$58,839	$80,300	Info: 31
153	Galena city	2,752	$39,968	$70,600	Info: 31
154	Frontenac city	3,381	$56,867	$165,400	Info: 31
155	Fredonia city	2,113	$61,250	$87,700	Info: 31
156	Wichita city	396,488	$63,072	$179,500	Info: 31
157	Burlington city	2,615	$52,083	$134,100	Info: 31
158	Dodge City city	27,652	$67,958	$122,800	Info: 31
159	Overland Park city	197,199	$103,838	$384,400	Info: 30
160	Sabetha city	2,326	$67,794	$146,000	Info: 30
161	Edwardsville city	4,721	$76,847	$165,700	Info: 30
162	Oaklawn-Sunview CDP	2,952	$37,986	$48,000	Info: 30
163	Bel Aire city	8,654	$93,182	$213,500	Info: 30
164	South Hutchinson city	2,826	$42,221	$147,900	Info: 30
165	Garden City city	27,781	$72,511	$186,200	Info: 30
166	Baldwin City city	4,881	$81,838	$242,100	Info: 30
167	Leavenworth city	37,176	$71,239	$176,000	Info: 30
168	Ulysses city	5,812	$63,765	$123,100	Info: 30
169	Grandview Plaza city	1,801	$41,202	—	Info: 30
170	Park City city	7,726	$70,317	$163,800	Info: 30
171	Haysville city	11,117	$69,057	$155,100	Info: 29
172	Liberal city	19,107	$61,875	$134,500	Info: 29
173	Goodland city	3,878	$53,929	$112,800	Info: 29
174	Mission city	9,928	$74,396	$268,500	Info: 29
175	North Newton city	2,150	$86,750	$202,700	Info: 29
176	Emporia city	24,098	$52,787	$127,500	Info: 29
177	Andover city	15,508	$106,676	$272,600	Info: 29
178	Derby city	25,801	$82,089	$221,600	Info: 29
179	Auburn city	1,185	$63,382	$135,700	Info: 29
180	Spring Hill city	8,691	$108,007	$323,300	Info: 28
181	Tonganoxie city	5,693	$77,500	$227,700	Info: 28
182	Eudora city	6,036	$106,356	$231,500	Info: 28
183	Lenexa city	57,986	$102,344	$368,800	Info: 28
184	Basehor city	7,229	$106,325	$314,100	Info: 28
185	La Cygne city	1,368	$57,233	$123,000	Info: 28
186	Hesston city	3,747	$72,620	$183,000	Info: 28
187	Pleasanton city	1,434	$51,830	$109,400	Info: 28
188	Goddard city	5,361	$92,220	$203,500	Info: 28
189	Pittsburg city	20,606	$40,220	$110,800	Info: 27
190	Louisburg city	5,034	$75,556	$257,600	Info: 26
191	Gardner city	24,020	$92,579	$276,000	Info: 26
192	St. George city	1,115	$90,556	$233,800	Info: 25
193	Elwood city	1,169	$66,364	$90,000	Info: 25
194	Manhattan city	53,951	$58,441	$243,700	Info: 24
195	Junction City city	22,431	$60,317	$162,500	Info: 24
196	Lawrence city	95,459	$62,838	$269,500	Info: 24
197	McConnell AFB CDP	1,952	$64,632	—	Info: 21
198	Ogden city	1,628	$61,953	$149,700	Info: 20
199	Maize city	5,990	$68,750	$280,500	Info: 19
200	Fort Riley CDP	8,595	$52,823	$222,100	Info: 8

Kansas by the numbers

Kansas's largest profiled market is Wichita city at 396,488 residents, while the median Kansas city on LocalVein has a population of 2,682. About 92% of the Kansas cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Kansas's profiled cities sits at $64K, with Mission Hills city topping the ranking at $250K and Oaklawn-Sunview CDP anchoring the other end at $38K — roughly a 7× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Kansas lists.

Across the 200 Kansas cities in this table, the median Market Opportunity Score is 34 out of 100, and Mission Hills city currently leads at 62. About 0% of Kansas's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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