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Kansas cities ranked by market opportunity

LocalVein profiles 200 Kansas cities, covering 2,341,826 residents across the state. The median Market Opportunity Score across Kansas sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

200

Total population

2,341,826

Median MOS

Businesses scanned

253

Kansas cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Mission Hills	3,556	$250,001	$1,183,200	Warning: 62
2	Fairway	4,177	$159,821	$626,600	Warning: 50
3	Westwood	1,851	$102,500	$384,500	Warning: 46
4	Prairie Village	22,937	$107,664	$402,600	Warning: 43
5	Roeland Park	6,800	$89,385	$262,700	Warning: 42
6	St. John	1,247	$71,726	$90,900	Warning: 41
7	Nickerson	1,088	$51,643	$66,500	Warning: 41
8	Leawood	33,844	$184,976	$620,400	Warning: 41
9	Herington	2,105	$68,214	$79,000	Info: 40
10	Washington	1,199	$56,875	$85,400	Info: 40
11	Baxter Springs	3,863	$60,139	$87,600	Info: 39
12	Abilene	6,449	$56,592	$136,000	Info: 39
13	Osawatomie	4,244	$55,612	$137,400	Info: 39
14	Peabody	1,152	$52,539	$73,800	Info: 39
15	Caldwell	1,091	$40,729	$69,900	Info: 39
16	Andale	1,259	$99,063	$255,800	Info: 39
17	Lyndon	1,184	$70,625	$123,900	Info: 39
18	Council Grove	2,487	$56,211	$131,500	Info: 38
19	Sterling	2,396	$51,304	$130,200	Info: 38
20	Oberlin	1,763	$47,813	$77,400	Info: 38
21	Spearville	1,054	$71,230	$185,400	Info: 38
22	Ellinwood	2,117	$55,332	$94,800	Info: 38
23	St. Francis	1,268	$45,324	$95,000	Info: 38
24	Humboldt	1,956	$43,558	$91,600	Info: 38
25	Douglass	1,523	$70,735	$115,300	Info: 38
26	Buhler	1,311	$65,833	$126,000	Info: 38
27	Smith Center	1,585	$53,963	$84,600	Info: 38
28	Russell	4,258	$51,347	$109,400	Info: 37
29	Garnett	3,200	$46,875	$137,800	Info: 37
30	Marion	2,010	$60,756	$89,600	Info: 37
31	Plainville	1,766	$60,526	$89,000	Info: 37
32	Atwood	1,388	$66,473	$113,400	Info: 37
33	La Crosse	1,081	$50,872	$82,800	Info: 37
34	Lincoln Center	1,015	$46,667	$59,500	Info: 37
35	WaKeeney	1,838	$74,000	$118,000	Info: 37
36	Chanute	8,629	$47,885	$77,900	Info: 37
37	Ness City	1,136	$65,982	$100,300	Info: 37
38	Stockton	1,521	$60,964	$85,300	Info: 37
39	Hillsboro	2,716	$57,792	$101,100	Info: 37
40	Norton	2,704	$51,266	$94,100	Info: 37
41	Kinsley	1,342	$48,935	$59,900	Info: 37
42	Sublette	1,397	$69,784	$151,100	Info: 37
43	Fort Scott	7,551	$60,799	$89,400	Info: 36
44	Ellsworth	3,098	$65,357	$143,600	Info: 36
45	Hoisington	2,660	$50,344	$78,800	Info: 36
46	Haven	1,394	$59,258	$95,000	Info: 36
47	Independence	8,469	$49,164	$78,500	Info: 36
48	Lyons	3,562	$66,769	$104,200	Info: 36
49	Marysville	3,423	$61,607	$110,000	Info: 36
50	Lakin	2,069	$84,286	$141,700	Info: 36
51	Hill City	1,536	$49,899	$89,300	Info: 36
52	Ellis	2,145	$70,274	$156,900	Info: 36
53	Colwich	1,616	$88,468	$217,600	Info: 36
54	Edgerton	1,787	$81,858	$196,700	Info: 36
55	Conway Springs	1,597	$70,469	$106,900	Info: 36
56	Wakefield	1,031	$66,250	$166,800	Info: 36
57	Leoti	1,461	$64,732	$83,500	Info: 35
58	Pratt	6,559	$63,512	$103,300	Info: 35
59	Lindsborg	3,773	$69,559	$178,200	Info: 35
60	Cherryvale	2,125	$47,411	$53,300	Info: 35
61	Osborne	1,496	$48,333	$82,100	Info: 35
62	Medicine Lodge	1,518	$54,663	$80,200	Info: 35
63	Wathena	1,463	$84,531	$154,800	Info: 35
64	Yates Center	1,381	$43,433	$60,000	Info: 35
65	Johnson City	1,244	$69,081	$62,100	Info: 35
66	Oskaloosa	1,172	$79,250	$145,000	Info: 35
67	Silver Lake	1,549	$56,857	$168,900	Info: 35
68	Coffeyville	8,752	$41,901	$55,600	Info: 35
69	Overbrook	1,015	$63,750	$131,300	Info: 35
70	Parsons	9,482	$50,838	$70,300	Info: 35
71	Bonner Springs	7,735	$81,865	$223,800	Info: 35
72	Garden Plain	1,055	$90,000	$221,800	Info: 35
73	Perry	1,085	$82,589	$173,800	Info: 35
74	Clay Center	4,148	$56,422	$133,600	Info: 35
75	Meade	1,274	$73,990	$97,100	Info: 35
76	Belleville	2,036	$51,136	$78,200	Info: 35
77	Seneca	2,139	$70,221	$217,000	Info: 35
78	Eureka	2,271	$45,121	$73,100	Info: 35
79	Halstead	2,435	$68,750	$165,000	Info: 34
80	Syracuse	1,706	$54,615	$124,400	Info: 34
81	Arkansas City	11,909	$53,475	$81,700	Info: 34
82	Oswego	1,770	$51,701	$80,700	Info: 34
83	Newton	18,443	$67,015	$151,800	Info: 34
84	Caney	1,450	$39,417	$70,600	Info: 34
85	Belle Plaine	1,486	$62,727	$121,500	Info: 34
86	Salina	46,432	$60,624	$164,500	Info: 34
87	Sedan	1,066	$48,854	$42,200	Info: 34
88	Neodesha	2,311	$48,532	$88,500	Info: 34
89	Clearwater	2,536	$72,266	$191,500	Info: 34
90	Horton	1,708	$41,650	$74,600	Info: 34
91	El Dorado	12,882	$54,828	$113,800	Info: 34
92	Minneapolis	2,101	$65,694	$133,100	Info: 34
93	Kansas City	154,776	$59,183	$147,100	Info: 34
94	Cheney	2,386	$75,263	$148,000	Info: 34
95	Concordia	5,067	$50,213	$96,100	Info: 34
96	Erie	1,318	$39,688	$89,600	Info: 34
97	Merriam	11,036	$71,665	$242,400	Info: 34
98	Hutchinson	39,837	$58,801	$122,600	Info: 34
99	Pomona	1,210	$66,071	$126,000	Info: 34
100	Americus	1,147	$81,125	$120,900	Info: 34
101	Wellsville	2,003	$67,292	$166,100	Info: 34
102	Inman	1,425	$61,083	$149,200	Info: 34
103	Hiawatha	3,223	$65,058	$112,500	Info: 34
104	Winfield	11,731	$58,140	$121,200	Info: 34
105	Lansing	11,229	$100,871	$247,500	Info: 34
106	Phillipsburg	2,132	$58,125	$93,900	Info: 34
107	Paola	5,757	$73,281	$195,000	Info: 34
108	Anthony	2,228	$51,047	$57,000	Info: 34
109	Oakley	2,049	$69,778	$118,700	Info: 34
110	Highland	1,047	$77,500	$121,800	Info: 33
111	Kingman	3,003	$56,655	$65,000	Info: 33
112	Holton	3,384	$51,390	$143,400	Info: 33
113	Plains	1,308	$75,500	$127,700	Info: 33
114	Beloit	3,141	$50,865	$99,100	Info: 33
115	Hoxie	1,191	$68,750	$173,000	Info: 33
116	Arma	1,131	$43,073	$83,100	Info: 33
117	Augusta	9,252	$60,581	$162,200	Info: 33
118	St. Marys	2,795	$71,723	$196,300	Info: 33
119	Atchison	10,795	$54,695	$130,200	Info: 33
120	Wamego	4,205	$82,756	$187,700	Info: 33
121	Valley Falls	1,305	$43,333	$118,200	Info: 33
122	Sedgwick	1,702	$81,912	$170,900	Info: 33
123	Colby	5,389	$66,731	$150,700	Info: 33
124	Mulvane	5,829	$70,224	$168,900	Info: 33
125	Shawnee	68,175	$106,312	$332,900	Info: 33
126	Wellington	7,643	$49,526	$90,000	Info: 33
127	Valley Center	8,937	$73,480	$214,300	Info: 33
128	Scott City	3,955	$54,026	$166,400	Info: 33
129	Ottawa	12,632	$64,655	$165,700	Info: 33
130	Osage City	2,837	$63,393	$135,400	Info: 32
131	Holcomb	2,582	$85,938	$206,600	Info: 32
132	De Soto	6,333	$105,500	$370,700	Info: 32
133	Great Bend	14,596	$53,323	$118,700	Info: 32
134	Larned	3,328	$51,957	$99,600	Info: 32
135	Chapman	1,244	$72,699	$193,600	Info: 32
136	Iola	5,368	$50,417	$78,100	Info: 32
137	Carbondale	1,361	$67,578	$112,300	Info: 32
138	McPherson	13,956	$77,746	$204,300	Info: 32
139	Hugoton	4,065	$60,437	$118,400	Info: 32
140	Topeka	126,103	$55,902	$130,600	Info: 32
141	Cimarron	1,942	$92,762	$162,500	Info: 32
142	Moundridge	1,654	$72,130	$166,500	Info: 32
143	Columbus	2,902	$39,936	$85,800	Info: 32
144	Towanda	1,748	$71,048	$114,700	Info: 32
145	Rossville	1,183	$58,287	$131,300	Info: 32
146	Rose Hill	4,353	$98,827	$213,400	Info: 31
147	Olathe	143,720	$112,232	$340,600	Info: 31
148	Hays	21,078	$56,861	$220,100	Info: 31
149	Girard	2,706	$41,629	$84,500	Info: 31
150	Kechi	2,935	$102,794	$264,200	Info: 31
151	Elkhart	1,732	$66,477	$99,600	Info: 31
152	Harper	1,191	$58,839	$80,300	Info: 31
153	Galena	2,752	$39,968	$70,600	Info: 31
154	Frontenac	3,381	$56,867	$165,400	Info: 31
155	Fredonia	2,113	$61,250	$87,700	Info: 31
156	Wichita	396,488	$63,072	$179,500	Info: 31
157	Burlington	2,615	$52,083	$134,100	Info: 31
158	Dodge City	27,652	$67,958	$122,800	Info: 31
159	Overland Park	197,199	$103,838	$384,400	Info: 30
160	Sabetha	2,326	$67,794	$146,000	Info: 30
161	Edwardsville	4,721	$76,847	$165,700	Info: 30
162	Oaklawn-Sunview	2,952	$37,986	$48,000	Info: 30
163	Bel Aire	8,654	$93,182	$213,500	Info: 30
164	South Hutchinson	2,826	$42,221	$147,900	Info: 30
165	Garden City	27,781	$72,511	$186,200	Info: 30
166	Baldwin City	4,881	$81,838	$242,100	Info: 30
167	Leavenworth	37,176	$71,239	$176,000	Info: 30
168	Ulysses	5,812	$63,765	$123,100	Info: 30
169	Grandview Plaza	1,801	$41,202	—	Info: 30
170	Park City	7,726	$70,317	$163,800	Info: 30
171	Haysville	11,117	$69,057	$155,100	Info: 29
172	Liberal	19,107	$61,875	$134,500	Info: 29
173	Goodland	3,878	$53,929	$112,800	Info: 29
174	Mission	9,928	$74,396	$268,500	Info: 29
175	North Newton	2,150	$86,750	$202,700	Info: 29
176	Emporia	24,098	$52,787	$127,500	Info: 29
177	Andover	15,508	$106,676	$272,600	Info: 29
178	Derby	25,801	$82,089	$221,600	Info: 29
179	Auburn	1,185	$63,382	$135,700	Info: 29
180	Spring Hill	8,691	$108,007	$323,300	Info: 28
181	Tonganoxie	5,693	$77,500	$227,700	Info: 28
182	Eudora	6,036	$106,356	$231,500	Info: 28
183	Lenexa	57,986	$102,344	$368,800	Info: 28
184	Basehor	7,229	$106,325	$314,100	Info: 28
185	La Cygne	1,368	$57,233	$123,000	Info: 28
186	Hesston	3,747	$72,620	$183,000	Info: 28
187	Pleasanton	1,434	$51,830	$109,400	Info: 28
188	Goddard	5,361	$92,220	$203,500	Info: 28
189	Pittsburg	20,606	$40,220	$110,800	Info: 27
190	Louisburg	5,034	$75,556	$257,600	Info: 26
191	Gardner	24,020	$92,579	$276,000	Info: 26
192	St. George	1,115	$90,556	$233,800	Info: 25
193	Elwood	1,169	$66,364	$90,000	Info: 25
194	Manhattan	53,951	$58,441	$243,700	Info: 24
195	Junction City	22,431	$60,317	$162,500	Info: 24
196	Lawrence	95,459	$62,838	$269,500	Info: 24
197	McConnell AFB	1,952	$64,632	—	Info: 21
198	Ogden	1,628	$61,953	$149,700	Info: 20
199	Maize	5,990	$68,750	$280,500	Info: 19
200	Fort Riley	8,595	$52,823	$222,100	Info: 8

Kansas by the numbers

Kansas's largest profiled market is Wichita at 396,488 residents, while the median Kansas city on LocalVein has a population of 2,682. About 92% of the Kansas cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Kansas's profiled cities sits at $64K, with Mission Hills topping the ranking at $250K and Oaklawn-Sunview anchoring the other end at $38K — roughly a 7× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Kansas lists.

Across the 200 Kansas cities in this table, the median Market Opportunity Score is 34 out of 100, and Mission Hills currently leads at 62. About 0% of Kansas's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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