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Kansas cities ranked by market opportunity

LocalVein profiles 200 Kansas cities, covering 2,341,826 residents across the state. The median Market Opportunity Score across Kansas sits at 34 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

200

Total population

2,341,826

Median MOS

Businesses scanned

Kansas cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Mission Hills city	3,556	$250,001	$1,183,200	62
2	Fairway city	4,177	$159,821	$626,600	50
3	Westwood city	1,851	$102,500	$384,500	46
4	Prairie Village city	22,937	$107,664	$402,600	43
5	Roeland Park city	6,800	$89,385	$262,700	42
6	St. John city	1,247	$71,726	$90,900	41
7	Nickerson city	1,088	$51,643	$66,500	41
8	Leawood city	33,844	$184,976	$620,400	41
9	Herington city	2,105	$68,214	$79,000	40
10	Washington city	1,199	$56,875	$85,400	40
11	Baxter Springs city	3,863	$60,139	$87,600	39
12	Abilene city	6,449	$56,592	$136,000	39
13	Osawatomie city	4,244	$55,612	$137,400	39
14	Peabody city	1,152	$52,539	$73,800	39
15	Caldwell city	1,091	$40,729	$69,900	39
16	Andale city	1,259	$99,063	$255,800	39
17	Lyndon city	1,184	$70,625	$123,900	39
18	Council Grove city	2,487	$56,211	$131,500	38
19	Sterling city	2,396	$51,304	$130,200	38
20	Oberlin city	1,763	$47,813	$77,400	38
21	Spearville city	1,054	$71,230	$185,400	38
22	Ellinwood city	2,117	$55,332	$94,800	38
23	St. Francis city	1,268	$45,324	$95,000	38
24	Humboldt city	1,956	$43,558	$91,600	38
25	Douglass city	1,523	$70,735	$115,300	38
26	Buhler city	1,311	$65,833	$126,000	38
27	Smith Center city	1,585	$53,963	$84,600	38
28	Russell city	4,258	$51,347	$109,400	37
29	Garnett city	3,200	$46,875	$137,800	37
30	Marion city	2,010	$60,756	$89,600	37
31	Plainville city	1,766	$60,526	$89,000	37
32	Atwood city	1,388	$66,473	$113,400	37
33	La Crosse city	1,081	$50,872	$82,800	37
34	Lincoln Center city	1,015	$46,667	$59,500	37
35	WaKeeney city	1,838	$74,000	$118,000	37
36	Chanute city	8,629	$47,885	$77,900	37
37	Ness City city	1,136	$65,982	$100,300	37
38	Stockton city	1,521	$60,964	$85,300	37
39	Hillsboro city	2,716	$57,792	$101,100	37
40	Norton city	2,704	$51,266	$94,100	37
41	Kinsley city	1,342	$48,935	$59,900	37
42	Sublette city	1,397	$69,784	$151,100	37
43	Fort Scott city	7,551	$60,799	$89,400	36
44	Ellsworth city	3,098	$65,357	$143,600	36
45	Hoisington city	2,660	$50,344	$78,800	36
46	Haven city	1,394	$59,258	$95,000	36
47	Independence city	8,469	$49,164	$78,500	36
48	Lyons city	3,562	$66,769	$104,200	36
49	Marysville city	3,423	$61,607	$110,000	36
50	Lakin city	2,069	$84,286	$141,700	36
51	Hill City city	1,536	$49,899	$89,300	36
52	Ellis city	2,145	$70,274	$156,900	36
53	Colwich city	1,616	$88,468	$217,600	36
54	Edgerton city	1,787	$81,858	$196,700	36
55	Conway Springs city	1,597	$70,469	$106,900	36
56	Wakefield city	1,031	$66,250	$166,800	36
57	Leoti city	1,461	$64,732	$83,500	35
58	Pratt city	6,559	$63,512	$103,300	35
59	Lindsborg city	3,773	$69,559	$178,200	35
60	Cherryvale city	2,125	$47,411	$53,300	35
61	Osborne city	1,496	$48,333	$82,100	35
62	Medicine Lodge city	1,518	$54,663	$80,200	35
63	Wathena city	1,463	$84,531	$154,800	35
64	Yates Center city	1,381	$43,433	$60,000	35
65	Johnson City city	1,244	$69,081	$62,100	35
66	Oskaloosa city	1,172	$79,250	$145,000	35
67	Silver Lake city	1,549	$56,857	$168,900	35
68	Coffeyville city	8,752	$41,901	$55,600	35
69	Overbrook city	1,015	$63,750	$131,300	35
70	Parsons city	9,482	$50,838	$70,300	35
71	Bonner Springs city	7,735	$81,865	$223,800	35
72	Garden Plain city	1,055	$90,000	$221,800	35
73	Perry city	1,085	$82,589	$173,800	35
74	Clay Center city	4,148	$56,422	$133,600	35
75	Meade city	1,274	$73,990	$97,100	35
76	Belleville city	2,036	$51,136	$78,200	35
77	Seneca city	2,139	$70,221	$217,000	35
78	Eureka city	2,271	$45,121	$73,100	35
79	Halstead city	2,435	$68,750	$165,000	34
80	Syracuse city	1,706	$54,615	$124,400	34
81	Arkansas City city	11,909	$53,475	$81,700	34
82	Oswego city	1,770	$51,701	$80,700	34
83	Newton city	18,443	$67,015	$151,800	34
84	Caney city	1,450	$39,417	$70,600	34
85	Belle Plaine city	1,486	$62,727	$121,500	34
86	Salina city	46,432	$60,624	$164,500	34
87	Sedan city	1,066	$48,854	$42,200	34
88	Neodesha city	2,311	$48,532	$88,500	34
89	Clearwater city	2,536	$72,266	$191,500	34
90	Horton city	1,708	$41,650	$74,600	34
91	El Dorado city	12,882	$54,828	$113,800	34
92	Minneapolis city	2,101	$65,694	$133,100	34
93	Kansas City city	154,776	$59,183	$147,100	34
94	Cheney city	2,386	$75,263	$148,000	34
95	Concordia city	5,067	$50,213	$96,100	34
96	Erie city	1,318	$39,688	$89,600	34
97	Merriam city	11,036	$71,665	$242,400	34
98	Hutchinson city	39,837	$58,801	$122,600	34
99	Pomona city	1,210	$66,071	$126,000	34
100	Americus city	1,147	$81,125	$120,900	34
101	Wellsville city	2,003	$67,292	$166,100	34
102	Inman city	1,425	$61,083	$149,200	34
103	Hiawatha city	3,223	$65,058	$112,500	34
104	Winfield city	11,731	$58,140	$121,200	34
105	Lansing city	11,229	$100,871	$247,500	34
106	Phillipsburg city	2,132	$58,125	$93,900	34
107	Paola city	5,757	$73,281	$195,000	34
108	Anthony city	2,228	$51,047	$57,000	34
109	Oakley city	2,049	$69,778	$118,700	34
110	Highland city	1,047	$77,500	$121,800	33
111	Kingman city	3,003	$56,655	$65,000	33
112	Holton city	3,384	$51,390	$143,400	33
113	Plains city	1,308	$75,500	$127,700	33
114	Beloit city	3,141	$50,865	$99,100	33
115	Hoxie city	1,191	$68,750	$173,000	33
116	Arma city	1,131	$43,073	$83,100	33
117	Augusta city	9,252	$60,581	$162,200	33
118	St. Marys city	2,795	$71,723	$196,300	33
119	Atchison city	10,795	$54,695	$130,200	33
120	Wamego city	4,205	$82,756	$187,700	33
121	Valley Falls city	1,305	$43,333	$118,200	33
122	Sedgwick city	1,702	$81,912	$170,900	33
123	Colby city	5,389	$66,731	$150,700	33
124	Mulvane city	5,829	$70,224	$168,900	33
125	Shawnee city	68,175	$106,312	$332,900	33
126	Wellington city	7,643	$49,526	$90,000	33
127	Valley Center city	8,937	$73,480	$214,300	33
128	Scott City city	3,955	$54,026	$166,400	33
129	Ottawa city	12,632	$64,655	$165,700	33
130	Osage City city	2,837	$63,393	$135,400	32
131	Holcomb city	2,582	$85,938	$206,600	32
132	De Soto city	6,333	$105,500	$370,700	32
133	Great Bend city	14,596	$53,323	$118,700	32
134	Larned city	3,328	$51,957	$99,600	32
135	Chapman city	1,244	$72,699	$193,600	32
136	Iola city	5,368	$50,417	$78,100	32
137	Carbondale city	1,361	$67,578	$112,300	32
138	McPherson city	13,956	$77,746	$204,300	32
139	Hugoton city	4,065	$60,437	$118,400	32
140	Topeka city	126,103	$55,902	$130,600	32
141	Cimarron city	1,942	$92,762	$162,500	32
142	Moundridge city	1,654	$72,130	$166,500	32
143	Columbus city	2,902	$39,936	$85,800	32
144	Towanda city	1,748	$71,048	$114,700	32
145	Rossville city	1,183	$58,287	$131,300	32
146	Rose Hill city	4,353	$98,827	$213,400	31
147	Olathe city	143,720	$112,232	$340,600	31
148	Hays city	21,078	$56,861	$220,100	31
149	Girard city	2,706	$41,629	$84,500	31
150	Kechi city	2,935	$102,794	$264,200	31
151	Elkhart city	1,732	$66,477	$99,600	31
152	Harper city	1,191	$58,839	$80,300	31
153	Galena city	2,752	$39,968	$70,600	31
154	Frontenac city	3,381	$56,867	$165,400	31
155	Fredonia city	2,113	$61,250	$87,700	31
156	Wichita city	396,488	$63,072	$179,500	31
157	Burlington city	2,615	$52,083	$134,100	31
158	Dodge City city	27,652	$67,958	$122,800	31
159	Overland Park city	197,199	$103,838	$384,400	30
160	Sabetha city	2,326	$67,794	$146,000	30
161	Edwardsville city	4,721	$76,847	$165,700	30
162	Oaklawn-Sunview CDP	2,952	$37,986	$48,000	30
163	Bel Aire city	8,654	$93,182	$213,500	30
164	South Hutchinson city	2,826	$42,221	$147,900	30
165	Garden City city	27,781	$72,511	$186,200	30
166	Baldwin City city	4,881	$81,838	$242,100	30
167	Leavenworth city	37,176	$71,239	$176,000	30
168	Ulysses city	5,812	$63,765	$123,100	30
169	Grandview Plaza city	1,801	$41,202	—	30
170	Park City city	7,726	$70,317	$163,800	30
171	Haysville city	11,117	$69,057	$155,100	29
172	Liberal city	19,107	$61,875	$134,500	29
173	Goodland city	3,878	$53,929	$112,800	29
174	Mission city	9,928	$74,396	$268,500	29
175	North Newton city	2,150	$86,750	$202,700	29
176	Emporia city	24,098	$52,787	$127,500	29
177	Andover city	15,508	$106,676	$272,600	29
178	Derby city	25,801	$82,089	$221,600	29
179	Auburn city	1,185	$63,382	$135,700	29
180	Spring Hill city	8,691	$108,007	$323,300	28
181	Tonganoxie city	5,693	$77,500	$227,700	28
182	Eudora city	6,036	$106,356	$231,500	28
183	Lenexa city	57,986	$102,344	$368,800	28
184	Basehor city	7,229	$106,325	$314,100	28
185	La Cygne city	1,368	$57,233	$123,000	28
186	Hesston city	3,747	$72,620	$183,000	28
187	Pleasanton city	1,434	$51,830	$109,400	28
188	Goddard city	5,361	$92,220	$203,500	28
189	Pittsburg city	20,606	$40,220	$110,800	27
190	Louisburg city	5,034	$75,556	$257,600	26
191	Gardner city	24,020	$92,579	$276,000	26
192	St. George city	1,115	$90,556	$233,800	25
193	Elwood city	1,169	$66,364	$90,000	25
194	Manhattan city	53,951	$58,441	$243,700	24
195	Junction City city	22,431	$60,317	$162,500	24
196	Lawrence city	95,459	$62,838	$269,500	24
197	McConnell AFB CDP	1,952	$64,632	—	21
198	Ogden city	1,628	$61,953	$149,700	20
199	Maize city	5,990	$68,750	$280,500	19
200	Fort Riley CDP	8,595	$52,823	$222,100	8

Kansas by the numbers

Kansas's largest profiled market is Wichita city at 396,488 residents, while the median Kansas city on LocalVein has a population of 2,682. About 92% of the Kansas cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Kansas's profiled cities sits at $64K, with Mission Hills city topping the ranking at $250K and Oaklawn-Sunview CDP anchoring the other end at $38K — roughly a 7× spread. Pricing pressure and willingness-to-pay diverge sharply across this range, which is why one-size-fits-all pitches underperform on Kansas lists.

Across the 200 Kansas cities in this table, the median Market Opportunity Score is 34 out of 100, and Mission Hills city currently leads at 62. About 0% of Kansas's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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