Skip to content
Olathe city, KS · market profile

Olathe city, KS

Olathe city, KS is one of the largest US markets, with 143,720 residents and a median household income of $112K. At the 99th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Olathe city's scale changes the prospecting playbook — broad keyword reach matters less than vertical depth and brand signal.

31
of 100
Thin market
Population
143,720
Median HHI
$112,232
Median Home Value
$340,600
Homeownership
72%
Median Home Age
1994
Businesses Profiled
21

How Olathe city's demographics shape the local-services market

Median household income in Olathe city is $112K — 50% above the US median of $75K. That spending power matters for prospecting: higher-income households convert faster on premium-tier services and absorb price increases without the back-and-forth typical of budget markets.

The median home in Olathe city was built in 1994 — 14 years newer than the US baseline. Recent build vintage shifts the local trades wallet toward remodeling, landscaping, and smart-home retrofits rather than emergency repair. Agencies should weight their pitch toward aspirational creative instead of emergency-response messaging.

With 143,720 residents, Olathe city ranks at the 99th percentile of US cities by population. Markets at this scale support deep specialization: agencies can pick a single vertical (HVAC, roofing, pest control) and run a six-figure book of business without ever crossing into adjacent service categories. The downside is real competition — both for prospects and for agency talent — so positioning on a measurable differentiator (response time, retention rate, channel mix) matters more here than in mid-sized markets.

Median Household Income
Olathe city
$112,232
US median
$75,000
Median Home Value
Olathe city
$340,600
US median
$320,000
Homeownership
Olathe city
72%
US median
65%
Self-Employed shareData pending
Olathe city
US median
6.0%

Top verticals by opportunity in Olathe city

Every vertical we've profiled in Olathe city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor17Info: 12View leads
HVAC Contractor4Info: 0View leads

A sample of Olathe city businesses profiled

  • Drain Master Plumbingplumbing contractor
  • plumbing services olathe kansasplumbing contractor
  • DH Plumbing LLCplumbing contractor
  • Project Pros, LLCplumbing contractor
  • Dickson Plumbing, LLCplumbing contractor

Showing 5 of 21. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Olathe city, KS?
LocalVein currently indexes 21 businesses in Olathe city, KS, spread across the 21 verticals we cover. Records cycle off on a rolling 14-day refresh, so closures and rebrands roll out of the index without manual curation. Refreshed April 2026.
Which vertical has the most prospects in Olathe city?
plumbing contractors leads with 17 active operators in our index. It's the densest vertical in Olathe city and usually the easiest one to source a starting prospect list from.
What does Olathe city's Market Opportunity Score mean?
Olathe city scores 31.33/100 on LocalVein's Market Opportunity Score. The score blends median home value ($341K), homeownership rate, median home age, and population density into a single 0–100 number. Think of it as a shortlist heuristic: higher scores earn a drill-down into vertical-level stats, lower scores stay benched unless a client targets the geography specifically.
How often is Olathe city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Olathe city's demographic row was April 2026.
Can I export Olathe city prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Olathe city, expect 21 businesses available across all verticals once you scan a vertical for the first time. $112K median household income and 143,720 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Olathe city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 21 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Olathe city — free

Three scans free. No card required.