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St. Matthews, KY · market profile

St. Matthews, KY

Only 50% of housing in St. Matthews is owner-occupied — a renter-heavy market in the bottom 23% of US cities for ownership rate. Trades work here flows through landlords and property managers, not individual homeowners, which means fewer but larger buyers per agency client. St. Matthews's 17,491 residents flow through a much smaller landlord population, so account-based plays consistently outperform geo-targeted ad spend.

33
of 100
Thin market
Population
17,491
Median HHI
$80,716
Median Home Value
$325,700
Homeownership
50%
Median Home Age
1970
Businesses Profiled
0

How St. Matthews's demographics shape the local-services market

Just 50% of St. Matthews households own their home — well below the US median of 65%. Low ownership funnels trades spend to property managers, turnover crews, and corporate landlords. Agency playbooks here should assume fewer named buyers, larger annual contract value, and longer procurement cycles than an owner-dominated market would carry.

St. Matthews's median home was built in 1970 — 10 years older than the US baseline. Older building stock pulls repair demand forward on every mechanical system — panels, water lines, roofing membranes. Agency messaging that leads with reliability and fast dispatch tends to convert well against a housing base this aged.

Median Household Income
St. Matthews
$80,716
US median
$75,000
Median Home Value
St. Matthews
$325,700
US median
$320,000
Homeownership
St. Matthews
50%
US median
65%
Self-Employed shareData pending
St. Matthews
US median
6.0%

Top verticals by opportunity in St. Matthews

Every vertical we've profiled in St. Matthews, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

No vertical data yet for this city.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in St. Matthews, KY?
LocalVein currently indexes 0 businesses in St. Matthews, KY, spread across the service verticals we cover. Records cycle off on a rolling 14-day refresh, so closures and rebrands roll out of the index without manual curation. Refreshed April 2026.
Which vertical has the most prospects in St. Matthews?
No vertical has been scanned yet in St. Matthews; the index is still being filled in. Start a trial and scan any vertical to build your prospect list and seed the public data.
What does St. Matthews's Market Opportunity Score mean?
St. Matthews scores 32.68/100 on LocalVein's Market Opportunity Score. The score blends median home value ($326K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is St. Matthews data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on St. Matthews's demographic row was April 2026.
Can I export St. Matthews prospects to GoHighLevel, HubSpot, or Instantly?
Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For St. Matthews, expect 0 businesses available across all verticals once you scan a vertical for the first time. $81K median household income and 17,491 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in St. Matthews is behind a 7-day trial.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
On a 7-day trial
  • every profiled business
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning St. Matthews — free

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