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Peabody, MA · market profile

Peabody, MA

Peabody, MA is one of the largest US markets, with 54,180 residents and a median household income of $95K. At the 95th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Peabody's scale changes the prospecting playbook — broad keyword reach matters less than vertical depth and brand signal.

41
of 100
Mixed market
Population
54,180
Median HHI
$95,278
Median Home Value
$566,200
Homeownership
63%
Median Home Age
1966
Businesses Profiled
26

How Peabody's demographics shape the local-services market

Median household income in Peabody is $95K — 27% above the US median of $75K. That spending power matters for prospecting: higher-income households convert faster on premium-tier services and absorb price increases without the back-and-forth typical of budget markets.

The median home in Peabody is worth $566K, 77% above the US median of $320K and at the 87th percentile nationally. Property value sets the ceiling on ticket size for every replacement-and-upgrade vertical. Retainers tend to pencil out on fewer-but-larger jobs, which rewards client rosters built around premium positioning rather than discount lead-gen.

Peabody's median home was built in 1966 — 14 years older than the US baseline. Aged housing keeps emergency-repair verticals structurally busy — plumbing, roofing, electrical rewires, HVAC replacements all cycle faster. Channel mix here tilts toward demand-capture (Google, directory, referral) over demand-generation.

With 54,180 residents, Peabody ranks at the 95th percentile of US cities by population. Top-percentile populations support standalone vertical practices but punish generalist agencies. Investing in a repeatable proof point (retention, conversion, speed-to-lead) tends to unlock upmarket deal flow faster than broadening the service menu.

Median Household Income
Peabody
$95,278
US median
$75,000
Median Home Value
Peabody
$566,200
US median
$320,000
Homeownership
Peabody
63%
US median
65%
Self-Employed shareData pending
Peabody
US median
6.0%

Top verticals by opportunity in Peabody

Every vertical we've profiled in Peabody, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor25Info: 13View leads
HVAC Contractor1Info: 13View leads

A sample of Peabody businesses profiled

  • Jalbert Plumbing & Heatingplumbing contractor
  • Papken Corporationplumbing contractor
  • Raimo Brothers Plumbingplumbing contractor
  • Kevin Mc Grath Plumbing & Heatingplumbing contractor
  • K B Plumbing Heating Burner Services Incplumbing contractor

Showing 5 of 26. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Peabody, MA?
LocalVein currently indexes 26 businesses in Peabody, MA, spread across the 21 verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
Which vertical has the most prospects in Peabody?
plumbing contractors leads with 25 active operators in our index. That puts it ahead of every other category we track in Peabody — a natural first target when an agency is testing a new outreach angle.
What does Peabody's Market Opportunity Score mean?
Peabody scores 40.92/100 on LocalVein's Market Opportunity Score. The score blends median home value ($566K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
How often is Peabody data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Peabody's demographic row was April 2026.
Can I export Peabody prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Peabody, expect 26 businesses available across all verticals once you scan a vertical for the first time. $95K median household income and 54,180 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Peabody is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 26 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
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