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Massachusetts cities ranked by market opportunity

LocalVein profiles 225 Massachusetts cities, covering 4,981,244 residents across the state. The median Market Opportunity Score across Massachusetts sits at 41 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

225

Total population

4,981,244

Median MOS

Businesses scanned

1,493

Massachusetts cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Duxbury CDP	1,620	$126,750	$1,386,200	Warning: 64
2	Wellesley CDP	29,906	$250,001	$1,513,400	Warning: 63
3	Hingham CDP	5,343	$222,696	$1,216,800	Warning: 61
4	Newton city	88,504	$184,989	$1,202,500	Warning: 59
5	Dover CDP	2,386	$250,001	$1,230,600	Warning: 58
6	Winchester CDP	22,862	$218,176	$1,181,700	Warning: 58
7	Milton CDP	28,481	$178,053	$896,500	Warning: 57
8	Belmont CDP	27,009	$178,188	$1,108,800	Warning: 57
9	Marblehead CDP	20,334	$165,859	$906,200	Warning: 56
10	Needham CDP	32,059	$212,241	$1,146,000	Warning: 55
11	Brookline CDP	62,822	$140,631	$1,233,100	Warning: 55
12	Rowley CDP	1,576	$106,250	$615,500	Warning: 54
13	Lexington CDP	34,085	$219,402	$1,147,900	Warning: 54
14	South Duxbury CDP	3,272	$206,111	$987,500	Warning: 54
15	Nahant CDP	3,328	$111,004	$686,000	Warning: 54
16	Melrose city	29,488	$126,854	$796,100	Warning: 53
17	Cochituate CDP	6,688	$190,938	$862,000	Warning: 53
18	Boxford CDP	2,325	$238,375	$977,400	Warning: 53
19	Andover CDP	9,261	$127,054	$719,900	Warning: 52
20	Groton CDP	1,571	—	$736,800	Warning: 51
21	North Scituate CDP	6,163	$136,852	$771,000	Warning: 51
22	Arlington CDP	46,015	$141,440	$885,000	Warning: 51
23	Lynnfield CDP	12,964	$172,484	$904,200	Warning: 51
24	Ocean Grove CDP	3,099	$97,109	$337,800	Warning: 51
25	Green Harbor CDP	1,254	$195,930	$825,600	Warning: 51
26	Newburyport city	18,444	$144,259	$792,400	Warning: 51
27	Sharon CDP	6,022	$183,239	$614,300	Warning: 50
28	Marshfield Hills CDP	2,121	$210,096	$750,600	Warning: 50
29	Reading CDP	25,448	$163,725	$741,100	Warning: 50
30	Topsfield CDP	2,573	$169,468	$793,300	Warning: 49
31	Essex CDP	1,775	$156,094	$774,400	Warning: 49
32	Hopkinton CDP	3,142	$173,750	$601,900	Warning: 49
33	Baldwinville CDP	2,454	$56,957	$284,900	Warning: 49
34	Scituate CDP	5,602	$126,379	$699,200	Warning: 49
35	Swampscott CDP	15,209	$128,964	$690,800	Warning: 48
36	Hull CDP	10,098	$127,112	$606,100	Warning: 48
37	Chatham CDP	1,614	$82,269	$1,550,000	Warning: 48
38	Longmeadow CDP	15,724	$144,639	$425,800	Warning: 48
39	Medfield CDP	6,355	$186,625	$734,200	Warning: 48
40	Ipswich CDP	4,806	$92,969	$570,500	Warning: 48
41	Lunenburg CDP	2,163	$112,422	$439,600	Warning: 48
42	Littleton Common CDP	2,838	$129,347	$551,800	Warning: 48
43	Pinehurst CDP	6,737	$136,406	$585,600	Warning: 47
44	Braintree Town city	38,762	$125,305	$623,200	Warning: 47
45	Hopedale CDP	4,126	$111,016	$399,100	Warning: 47
46	Shirley CDP	1,256	—	$378,700	Warning: 47
47	Winthrop Town city	18,807	$106,357	$606,900	Warning: 47
48	Hanson CDP	2,002	$115,109	$490,700	Warning: 47
49	Dedham CDP	25,109	$124,375	$630,400	Warning: 47
50	Holbrook CDP	11,320	$107,768	$436,500	Warning: 47
51	Somerville city	80,549	$127,056	$899,400	Warning: 47
52	Great Barrington CDP	1,953	$57,071	$459,000	Warning: 47
53	Cedar Crest CDP	2,289	$175,313	$606,500	Warning: 47
54	Medford city	59,062	$118,089	$715,500	Warning: 47
55	Wakefield CDP	27,284	$130,320	$670,100	Warning: 46
56	Marion Center CDP	1,159	$180,130	$622,600	Warning: 46
57	North Seekonk CDP	2,903	$110,541	$417,300	Warning: 46
58	Gloucester city	29,862	$87,898	$587,800	Warning: 46
59	Upton CDP	2,985	$109,925	$474,600	Warning: 46
60	Cordaville CDP	3,076	$161,023	$730,600	Warning: 46
61	Millers Falls CDP	1,081	$63,646	$222,600	Warning: 46
62	Housatonic CDP	1,054	$86,920	$429,200	Warning: 46
63	Watertown Town city	35,270	$123,422	$737,600	Warning: 46
64	Cambridge city	117,794	$126,469	$1,040,500	Warning: 45
65	Kingston CDP	6,373	$130,179	$529,400	Warning: 45
66	Oak Bluffs CDP	1,357	$59,082	$1,013,900	Warning: 45
67	Wilbraham CDP	4,247	$88,409	$361,600	Warning: 45
68	Vineyard Haven CDP	2,672	$73,917	$815,000	Warning: 45
69	East Douglas CDP	2,842	$141,042	$400,900	Warning: 45
70	Salem city	44,241	$85,137	$497,400	Warning: 45
71	Hatfield CDP	1,361	$109,625	$460,300	Warning: 44
72	Saugus CDP	28,599	$100,819	$589,500	Warning: 44
73	Lee CDP	1,522	$70,306	$265,900	Warning: 44
74	Acushnet Center CDP	2,792	$69,159	$313,100	Warning: 44
75	Somerset CDP	18,246	$111,720	$389,400	Warning: 44
76	Oxford CDP	5,572	$91,742	$327,300	Warning: 44
77	Northborough CDP	6,720	$154,926	$553,700	Warning: 44
78	Wilmington CDP	23,195	$161,473	$646,200	Warning: 44
79	Rockport CDP	4,795	$86,250	$694,300	Warning: 44
80	Maynard CDP	10,663	$119,549	$494,200	Warning: 44
81	Stoneham CDP	22,986	$112,635	$629,000	Warning: 43
82	Walpole CDP	5,989	$132,411	$572,000	Warning: 43
83	Nantucket CDP	10,837	$109,988	$1,359,200	Warning: 43
84	Weweantic CDP	1,384	—	$418,700	Warning: 43
85	Burlington CDP	26,223	$142,207	$679,400	Warning: 43
86	Lenox CDP	1,809	$58,920	$411,700	Warning: 43
87	Westborough CDP	4,234	$100,037	$540,600	Warning: 43
88	Beverly city	42,408	$103,739	$621,900	Warning: 43
89	Danvers CDP	27,924	$117,072	$611,200	Warning: 43
90	Plymouth CDP	7,852	$72,639	$426,000	Warning: 43
91	Monson Center CDP	1,794	$58,603	$279,500	Warning: 43
92	Orange CDP	3,793	$53,014	$217,200	Warning: 43
93	Onset CDP	1,561	—	$415,500	Warning: 43
94	Sturbridge CDP	2,277	$129,413	$404,700	Warning: 43
95	Everett city	49,236	$79,658	$605,200	Warning: 43
96	Malden city	65,509	$95,298	$607,500	Warning: 43
97	South Lancaster CDP	1,991	$104,745	$370,200	Warning: 42
98	Boston city	663,972	$94,755	$710,400	Warning: 42
99	Hanscom AFB CDP	1,745	$101,194	—	Warning: 42
100	Bourne CDP	1,765	$125,366	$521,100	Warning: 42
101	Lynn city	100,905	$74,715	$472,600	Warning: 42
102	Weymouth Town city	57,786	$100,077	$516,200	Warning: 42
103	Ayer CDP	3,012	$81,286	$417,300	Warning: 42
104	West Brookfield CDP	1,518	$59,734	$282,900	Warning: 42
105	West Concord CDP	5,997	$178,979	$881,800	Warning: 42
106	Winchendon CDP	4,407	$67,188	$258,300	Warning: 42
107	White Island Shores CDP	1,880	$104,940	$366,800	Warning: 42
108	Ocean Bluff-Brant Rock CDP	4,695	$118,625	$483,600	Warning: 42
109	Abington CDP	17,008	$119,787	$516,300	Warning: 41
110	East Brookfield CDP	1,349	$70,625	$337,500	Warning: 41
111	South Deerfield CDP	1,822	$97,250	$419,100	Warning: 41
112	Williamstown CDP	4,352	$82,917	$436,900	Warning: 41
113	Peabody city	54,180	$95,278	$566,200	Warning: 41
114	Bliss Corner CDP	5,666	$73,919	$430,700	Warning: 41
115	Ware CDP	5,723	$52,039	$229,700	Warning: 41
116	Athol CDP	8,711	$61,742	$227,000	Warning: 41
117	Methuen Town city	53,043	$103,270	$472,200	Warning: 41
118	East Pepperell CDP	1,984	$111,736	$415,200	Warning: 41
119	North Westport CDP	4,995	$85,120	$389,300	Warning: 40
120	North Pembroke CDP	3,924	$177,703	$521,400	Warning: 40
121	Smith Mills CDP	4,467	$56,250	$384,600	Warning: 40
122	Shelburne Falls CDP	1,755	$52,604	$296,000	Warning: 40
123	Waltham city	64,723	$116,560	$705,700	Warning: 40
124	Mansfield Center CDP	7,232	$101,546	$449,200	Warning: 40
125	Adams CDP	5,584	$48,750	$189,100	Warning: 40
126	Millis-Clicquot CDP	4,479	$116,324	$487,700	Warning: 40
127	Randolph Town city	34,683	$103,129	$463,500	Info: 40
128	Marshfield CDP	4,698	$99,537	$646,400	Info: 40
129	Norton Center CDP	2,526	$114,051	$418,400	Info: 40
130	Forestdale CDP	3,716	$105,368	$462,500	Info: 40
131	Clinton CDP	6,908	$78,909	$328,600	Info: 40
132	Buzzards Bay CDP	2,941	$95,847	$453,500	Info: 40
133	Norwood CDP	31,380	$97,110	$613,500	Info: 40
134	South Ashburnham CDP	1,174	$82,006	$323,400	Info: 40
135	Amesbury Town city	17,277	$100,599	$475,400	Info: 39
136	Yarmouth Port CDP	5,825	$108,563	$542,600	Info: 39
137	Framingham city	72,013	$98,179	$600,600	Info: 39
138	New Bedford city	100,731	$56,025	$324,400	Info: 39
139	Provincetown CDP	3,466	$123,456	$786,900	Info: 39
140	Wareham Center CDP	2,737	$88,424	$411,500	Info: 39
141	Northampton city	28,640	$78,467	$398,000	Info: 39
142	Hudson CDP	15,610	$96,149	$457,400	Info: 39
143	Chelsea city	39,460	$72,220	$476,500	Info: 39
144	Raynham Center CDP	4,871	$120,913	$510,800	Info: 39
145	North Brookfield CDP	2,477	$75,956	$235,000	Info: 39
146	Fitchburg city	41,633	$70,659	$295,500	Info: 39
147	Mattapoisett Center CDP	2,573	$99,864	$649,200	Info: 39
148	North Plymouth CDP	4,458	$71,205	$456,600	Info: 39
149	Greenfield city	17,662	$53,961	$252,000	Info: 39
150	North Adams city	12,660	$48,521	$185,300	Info: 39
151	Woburn city	41,205	$107,754	$641,800	Info: 39
152	Pittsfield city	43,559	$68,386	$233,700	Info: 39
153	North Attleborough Town city	30,842	$109,426	$462,700	Info: 39
154	West Falmouth CDP	1,655	$115,735	$734,000	Info: 39
155	Quincy city	101,361	$95,711	$598,100	Info: 39
156	East Sandwich CDP	3,597	$128,750	$651,900	Info: 39
157	Rutland CDP	1,796	$102,885	$357,700	Info: 38
158	Falmouth CDP	3,996	$68,267	$745,900	Info: 38
159	Granby CDP	1,127	$126,136	$299,700	Info: 38
160	Sagamore CDP	3,958	$132,000	$562,600	Info: 38
161	Haverhill city	67,387	$87,675	$426,900	Info: 38
162	Sandwich CDP	2,976	$108,583	$511,000	Info: 38
163	Brockton city	105,080	$77,089	$405,500	Info: 38
164	Milford CDP	27,919	$88,992	$429,800	Info: 38
165	Franklin Town city	33,067	$142,788	$567,100	Info: 38
166	Turners Falls CDP	3,949	$56,729	$235,500	Info: 38
167	Middleborough Center CDP	8,064	$79,520	$372,400	Info: 38
168	Devens CDP	1,871	$113,125	$464,000	Info: 38
169	Taunton city	59,719	$79,715	$388,200	Info: 38
170	Gardner city	21,075	$62,948	$271,300	Info: 38
171	Revere city	59,933	$81,121	$566,200	Info: 37
172	Agawam Town city	28,510	$82,359	$290,000	Info: 37
173	Foxborough CDP	6,356	$83,162	$523,200	Info: 37
174	Palmer Town city	12,372	$78,789	$255,000	Info: 37
175	Westfield city	40,673	$82,847	$295,500	Info: 37
176	Whitinsville CDP	7,250	$93,504	$440,100	Info: 37
177	Fall River city	93,764	$53,933	$357,800	Info: 37
178	Harwich Port CDP	2,011	$64,813	$654,900	Info: 37
179	Bridgewater Town city	28,669	$112,482	$500,600	Info: 37
180	Lowell city	114,799	$76,205	$395,100	Info: 37
181	Leominster city	43,697	$81,556	$345,000	Info: 37
182	East Falmouth CDP	6,415	$69,121	$554,200	Info: 37
183	West Springfield Town city	28,635	$70,401	$307,900	Info: 37
184	Attleboro city	46,499	$93,266	$409,100	Info: 37
185	Chicopee city	55,213	$66,927	$251,800	Info: 37
186	Teaticket CDP	1,728	$85,669	$488,700	Info: 37
187	East Harwich CDP	5,670	$108,157	$585,400	Info: 37
188	East Dennis CDP	3,685	$100,504	$658,500	Info: 36
189	Worcester city	205,501	$67,544	$339,500	Info: 36
190	Spencer CDP	5,520	$59,618	$297,700	Info: 36
191	Springfield city	154,751	$51,339	$222,700	Info: 36
192	Holland CDP	1,313	$83,382	$281,000	Info: 36
193	Marlborough city	41,398	$95,047	$485,400	Info: 36
194	Barnstable Town city	49,232	$97,348	$559,200	Info: 36
195	Lawrence city	88,297	$57,903	$393,500	Info: 36
196	Dennis CDP	1,903	$127,292	$835,300	Info: 35
197	Holyoke city	37,949	$51,892	$255,300	Info: 35
198	Southbridge Town city	17,806	$59,397	$267,000	Info: 35
199	Pocasset CDP	2,375	$84,544	$607,700	Info: 35
200	Easthampton Town city	16,103	$72,925	$343,800	Info: 35
201	Webster CDP	12,300	$60,384	$303,900	Info: 35
202	Bellingham CDP	4,939	$88,731	$385,300	Info: 35
203	Monument Beach CDP	3,067	$86,953	$540,600	Info: 35
204	South Yarmouth CDP	11,642	$79,638	$465,100	Info: 34
205	The Pinehills CDP	4,988	$121,792	$669,100	Info: 34
206	West Wareham CDP	2,776	$55,900	$204,200	Info: 34
207	Harwich Center CDP	1,620	$76,944	$546,600	Info: 34
208	Mashpee Neck CDP	1,071	$131,250	$578,400	Info: 34
209	West Dennis CDP	2,586	$93,958	$580,900	Info: 34
210	North Falmouth CDP	2,558	$133,571	$656,400	Info: 34
211	West Yarmouth CDP	6,323	$63,859	$456,800	Info: 33
212	Northwest Harwich CDP	4,205	$89,063	$596,800	Info: 33
213	Pepperell CDP	1,887	$76,196	$399,700	Info: 33
214	South Dennis CDP	3,190	$86,500	$454,400	Info: 33
215	North Eastham CDP	1,958	$80,375	$641,200	Info: 32
216	Townsend CDP	1,082	$56,726	$344,400	Info: 32
217	Fiskdale CDP	2,564	$92,273	$359,200	Info: 32
218	Salisbury CDP	5,735	$93,052	$441,500	Info: 32
219	Brewster CDP	1,711	$75,481	$702,000	Info: 31
220	West Chatham CDP	1,337	$135,199	$743,100	Info: 31
221	Amherst Town city	35,472	$65,938	$454,000	Info: 31
222	Dennis Port CDP	3,439	$61,974	$450,500	Info: 31
223	Orleans CDP	1,618	$76,768	$542,500	Info: 31
224	Belchertown CDP	2,299	$68,393	$331,500	Info: 31
225	North Lakeville CDP	3,602	$88,750	$488,400	Info: 30

Massachusetts by the numbers

Massachusetts's largest profiled market is Boston city at 663,972 residents, while the median Massachusetts city on LocalVein has a population of 5,666. About 72% of the Massachusetts cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Massachusetts's profiled cities sits at $100K, with Wellesley CDP topping the ranking at $250K and North Adams city anchoring the other end at $49K — roughly a 5× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 225 Massachusetts cities in this table, the median Market Opportunity Score is 41 out of 100, and Duxbury CDP currently leads at 64. About 0% of Massachusetts's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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