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Massachusetts cities ranked by market opportunity

LocalVein profiles 225 Massachusetts cities, covering 4,981,244 residents across the state. The median Market Opportunity Score across Massachusetts sits at 41 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

225

Total population

4,981,244

Median MOS

Businesses scanned

1,493

Massachusetts cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Duxbury	1,620	$126,750	$1,386,200	Warning: 64
2	Wellesley	29,906	$250,001	$1,513,400	Warning: 63
3	Hingham	5,343	$222,696	$1,216,800	Warning: 61
4	Newton	88,504	$184,989	$1,202,500	Warning: 59
5	Dover	2,386	$250,001	$1,230,600	Warning: 58
6	Winchester	22,862	$218,176	$1,181,700	Warning: 58
7	Milton	28,481	$178,053	$896,500	Warning: 57
8	Belmont	27,009	$178,188	$1,108,800	Warning: 57
9	Marblehead	20,334	$165,859	$906,200	Warning: 56
10	Needham	32,059	$212,241	$1,146,000	Warning: 55
11	Brookline	62,822	$140,631	$1,233,100	Warning: 55
12	Rowley	1,576	$106,250	$615,500	Warning: 54
13	Lexington	34,085	$219,402	$1,147,900	Warning: 54
14	South Duxbury	3,272	$206,111	$987,500	Warning: 54
15	Nahant	3,328	$111,004	$686,000	Warning: 54
16	Melrose	29,488	$126,854	$796,100	Warning: 53
17	Cochituate	6,688	$190,938	$862,000	Warning: 53
18	Boxford	2,325	$238,375	$977,400	Warning: 53
19	Andover	9,261	$127,054	$719,900	Warning: 52
20	Groton	1,571	—	$736,800	Warning: 51
21	North Scituate	6,163	$136,852	$771,000	Warning: 51
22	Arlington	46,015	$141,440	$885,000	Warning: 51
23	Lynnfield	12,964	$172,484	$904,200	Warning: 51
24	Ocean Grove	3,099	$97,109	$337,800	Warning: 51
25	Green Harbor	1,254	$195,930	$825,600	Warning: 51
26	Newburyport	18,444	$144,259	$792,400	Warning: 51
27	Sharon	6,022	$183,239	$614,300	Warning: 50
28	Marshfield Hills	2,121	$210,096	$750,600	Warning: 50
29	Reading	25,448	$163,725	$741,100	Warning: 50
30	Topsfield	2,573	$169,468	$793,300	Warning: 49
31	Essex	1,775	$156,094	$774,400	Warning: 49
32	Hopkinton	3,142	$173,750	$601,900	Warning: 49
33	Baldwinville	2,454	$56,957	$284,900	Warning: 49
34	Scituate	5,602	$126,379	$699,200	Warning: 49
35	Swampscott	15,209	$128,964	$690,800	Warning: 48
36	Hull	10,098	$127,112	$606,100	Warning: 48
37	Chatham	1,614	$82,269	$1,550,000	Warning: 48
38	Longmeadow	15,724	$144,639	$425,800	Warning: 48
39	Medfield	6,355	$186,625	$734,200	Warning: 48
40	Ipswich	4,806	$92,969	$570,500	Warning: 48
41	Lunenburg	2,163	$112,422	$439,600	Warning: 48
42	Littleton Common	2,838	$129,347	$551,800	Warning: 48
43	Pinehurst	6,737	$136,406	$585,600	Warning: 47
44	Braintree Town	38,762	$125,305	$623,200	Warning: 47
45	Hopedale	4,126	$111,016	$399,100	Warning: 47
46	Shirley	1,256	—	$378,700	Warning: 47
47	Winthrop Town	18,807	$106,357	$606,900	Warning: 47
48	Hanson	2,002	$115,109	$490,700	Warning: 47
49	Dedham	25,109	$124,375	$630,400	Warning: 47
50	Holbrook	11,320	$107,768	$436,500	Warning: 47
51	Somerville	80,549	$127,056	$899,400	Warning: 47
52	Great Barrington	1,953	$57,071	$459,000	Warning: 47
53	Cedar Crest	2,289	$175,313	$606,500	Warning: 47
54	Medford	59,062	$118,089	$715,500	Warning: 47
55	Wakefield	27,284	$130,320	$670,100	Warning: 46
56	Marion Center	1,159	$180,130	$622,600	Warning: 46
57	North Seekonk	2,903	$110,541	$417,300	Warning: 46
58	Gloucester	29,862	$87,898	$587,800	Warning: 46
59	Upton	2,985	$109,925	$474,600	Warning: 46
60	Cordaville	3,076	$161,023	$730,600	Warning: 46
61	Millers Falls	1,081	$63,646	$222,600	Warning: 46
62	Housatonic	1,054	$86,920	$429,200	Warning: 46
63	Watertown Town	35,270	$123,422	$737,600	Warning: 46
64	Cambridge	117,794	$126,469	$1,040,500	Warning: 45
65	Kingston	6,373	$130,179	$529,400	Warning: 45
66	Oak Bluffs	1,357	$59,082	$1,013,900	Warning: 45
67	Wilbraham	4,247	$88,409	$361,600	Warning: 45
68	Vineyard Haven	2,672	$73,917	$815,000	Warning: 45
69	East Douglas	2,842	$141,042	$400,900	Warning: 45
70	Salem	44,241	$85,137	$497,400	Warning: 45
71	Hatfield	1,361	$109,625	$460,300	Warning: 44
72	Saugus	28,599	$100,819	$589,500	Warning: 44
73	Lee	1,522	$70,306	$265,900	Warning: 44
74	Acushnet Center	2,792	$69,159	$313,100	Warning: 44
75	Somerset	18,246	$111,720	$389,400	Warning: 44
76	Oxford	5,572	$91,742	$327,300	Warning: 44
77	Northborough	6,720	$154,926	$553,700	Warning: 44
78	Wilmington	23,195	$161,473	$646,200	Warning: 44
79	Rockport	4,795	$86,250	$694,300	Warning: 44
80	Maynard	10,663	$119,549	$494,200	Warning: 44
81	Stoneham	22,986	$112,635	$629,000	Warning: 43
82	Walpole	5,989	$132,411	$572,000	Warning: 43
83	Nantucket	10,837	$109,988	$1,359,200	Warning: 43
84	Weweantic	1,384	—	$418,700	Warning: 43
85	Burlington	26,223	$142,207	$679,400	Warning: 43
86	Lenox	1,809	$58,920	$411,700	Warning: 43
87	Westborough	4,234	$100,037	$540,600	Warning: 43
88	Beverly	42,408	$103,739	$621,900	Warning: 43
89	Danvers	27,924	$117,072	$611,200	Warning: 43
90	Plymouth	7,852	$72,639	$426,000	Warning: 43
91	Monson Center	1,794	$58,603	$279,500	Warning: 43
92	Orange	3,793	$53,014	$217,200	Warning: 43
93	Onset	1,561	—	$415,500	Warning: 43
94	Sturbridge	2,277	$129,413	$404,700	Warning: 43
95	Everett	49,236	$79,658	$605,200	Warning: 43
96	Malden	65,509	$95,298	$607,500	Warning: 43
97	South Lancaster	1,991	$104,745	$370,200	Warning: 42
98	Boston	663,972	$94,755	$710,400	Warning: 42
99	Hanscom AFB	1,745	$101,194	—	Warning: 42
100	Bourne	1,765	$125,366	$521,100	Warning: 42
101	Lynn	100,905	$74,715	$472,600	Warning: 42
102	Weymouth Town	57,786	$100,077	$516,200	Warning: 42
103	Ayer	3,012	$81,286	$417,300	Warning: 42
104	West Brookfield	1,518	$59,734	$282,900	Warning: 42
105	West Concord	5,997	$178,979	$881,800	Warning: 42
106	Winchendon	4,407	$67,188	$258,300	Warning: 42
107	White Island Shores	1,880	$104,940	$366,800	Warning: 42
108	Ocean Bluff-Brant Rock	4,695	$118,625	$483,600	Warning: 42
109	Abington	17,008	$119,787	$516,300	Warning: 41
110	East Brookfield	1,349	$70,625	$337,500	Warning: 41
111	South Deerfield	1,822	$97,250	$419,100	Warning: 41
112	Williamstown	4,352	$82,917	$436,900	Warning: 41
113	Peabody	54,180	$95,278	$566,200	Warning: 41
114	Bliss Corner	5,666	$73,919	$430,700	Warning: 41
115	Ware	5,723	$52,039	$229,700	Warning: 41
116	Athol	8,711	$61,742	$227,000	Warning: 41
117	Methuen Town	53,043	$103,270	$472,200	Warning: 41
118	East Pepperell	1,984	$111,736	$415,200	Warning: 41
119	North Westport	4,995	$85,120	$389,300	Warning: 40
120	North Pembroke	3,924	$177,703	$521,400	Warning: 40
121	Smith Mills	4,467	$56,250	$384,600	Warning: 40
122	Shelburne Falls	1,755	$52,604	$296,000	Warning: 40
123	Waltham	64,723	$116,560	$705,700	Warning: 40
124	Mansfield Center	7,232	$101,546	$449,200	Warning: 40
125	Adams	5,584	$48,750	$189,100	Warning: 40
126	Millis-Clicquot	4,479	$116,324	$487,700	Warning: 40
127	Randolph Town	34,683	$103,129	$463,500	Info: 40
128	Marshfield	4,698	$99,537	$646,400	Info: 40
129	Norton Center	2,526	$114,051	$418,400	Info: 40
130	Forestdale	3,716	$105,368	$462,500	Info: 40
131	Clinton	6,908	$78,909	$328,600	Info: 40
132	Buzzards Bay	2,941	$95,847	$453,500	Info: 40
133	Norwood	31,380	$97,110	$613,500	Info: 40
134	South Ashburnham	1,174	$82,006	$323,400	Info: 40
135	Amesbury Town	17,277	$100,599	$475,400	Info: 39
136	Yarmouth Port	5,825	$108,563	$542,600	Info: 39
137	Framingham	72,013	$98,179	$600,600	Info: 39
138	New Bedford	100,731	$56,025	$324,400	Info: 39
139	Provincetown	3,466	$123,456	$786,900	Info: 39
140	Wareham Center	2,737	$88,424	$411,500	Info: 39
141	Northampton	28,640	$78,467	$398,000	Info: 39
142	Hudson	15,610	$96,149	$457,400	Info: 39
143	Chelsea	39,460	$72,220	$476,500	Info: 39
144	Raynham Center	4,871	$120,913	$510,800	Info: 39
145	North Brookfield	2,477	$75,956	$235,000	Info: 39
146	Fitchburg	41,633	$70,659	$295,500	Info: 39
147	Mattapoisett Center	2,573	$99,864	$649,200	Info: 39
148	North Plymouth	4,458	$71,205	$456,600	Info: 39
149	Greenfield	17,662	$53,961	$252,000	Info: 39
150	North Adams	12,660	$48,521	$185,300	Info: 39
151	Woburn	41,205	$107,754	$641,800	Info: 39
152	Pittsfield	43,559	$68,386	$233,700	Info: 39
153	North Attleborough Town	30,842	$109,426	$462,700	Info: 39
154	West Falmouth	1,655	$115,735	$734,000	Info: 39
155	Quincy	101,361	$95,711	$598,100	Info: 39
156	East Sandwich	3,597	$128,750	$651,900	Info: 39
157	Rutland	1,796	$102,885	$357,700	Info: 38
158	Falmouth	3,996	$68,267	$745,900	Info: 38
159	Granby	1,127	$126,136	$299,700	Info: 38
160	Sagamore	3,958	$132,000	$562,600	Info: 38
161	Haverhill	67,387	$87,675	$426,900	Info: 38
162	Sandwich	2,976	$108,583	$511,000	Info: 38
163	Brockton	105,080	$77,089	$405,500	Info: 38
164	Milford	27,919	$88,992	$429,800	Info: 38
165	Franklin Town	33,067	$142,788	$567,100	Info: 38
166	Turners Falls	3,949	$56,729	$235,500	Info: 38
167	Middleborough Center	8,064	$79,520	$372,400	Info: 38
168	Devens	1,871	$113,125	$464,000	Info: 38
169	Taunton	59,719	$79,715	$388,200	Info: 38
170	Gardner	21,075	$62,948	$271,300	Info: 38
171	Revere	59,933	$81,121	$566,200	Info: 37
172	Agawam Town	28,510	$82,359	$290,000	Info: 37
173	Foxborough	6,356	$83,162	$523,200	Info: 37
174	Palmer Town	12,372	$78,789	$255,000	Info: 37
175	Westfield	40,673	$82,847	$295,500	Info: 37
176	Whitinsville	7,250	$93,504	$440,100	Info: 37
177	Fall River	93,764	$53,933	$357,800	Info: 37
178	Harwich Port	2,011	$64,813	$654,900	Info: 37
179	Bridgewater Town	28,669	$112,482	$500,600	Info: 37
180	Lowell	114,799	$76,205	$395,100	Info: 37
181	Leominster	43,697	$81,556	$345,000	Info: 37
182	East Falmouth	6,415	$69,121	$554,200	Info: 37
183	West Springfield Town	28,635	$70,401	$307,900	Info: 37
184	Attleboro	46,499	$93,266	$409,100	Info: 37
185	Chicopee	55,213	$66,927	$251,800	Info: 37
186	Teaticket	1,728	$85,669	$488,700	Info: 37
187	East Harwich	5,670	$108,157	$585,400	Info: 37
188	East Dennis	3,685	$100,504	$658,500	Info: 36
189	Worcester	205,501	$67,544	$339,500	Info: 36
190	Spencer	5,520	$59,618	$297,700	Info: 36
191	Springfield	154,751	$51,339	$222,700	Info: 36
192	Holland	1,313	$83,382	$281,000	Info: 36
193	Marlborough	41,398	$95,047	$485,400	Info: 36
194	Barnstable Town	49,232	$97,348	$559,200	Info: 36
195	Lawrence	88,297	$57,903	$393,500	Info: 36
196	Dennis	1,903	$127,292	$835,300	Info: 35
197	Holyoke	37,949	$51,892	$255,300	Info: 35
198	Southbridge Town	17,806	$59,397	$267,000	Info: 35
199	Pocasset	2,375	$84,544	$607,700	Info: 35
200	Easthampton Town	16,103	$72,925	$343,800	Info: 35
201	Webster	12,300	$60,384	$303,900	Info: 35
202	Bellingham	4,939	$88,731	$385,300	Info: 35
203	Monument Beach	3,067	$86,953	$540,600	Info: 35
204	South Yarmouth	11,642	$79,638	$465,100	Info: 34
205	The Pinehills	4,988	$121,792	$669,100	Info: 34
206	West Wareham	2,776	$55,900	$204,200	Info: 34
207	Harwich Center	1,620	$76,944	$546,600	Info: 34
208	Mashpee Neck	1,071	$131,250	$578,400	Info: 34
209	West Dennis	2,586	$93,958	$580,900	Info: 34
210	North Falmouth	2,558	$133,571	$656,400	Info: 34
211	West Yarmouth	6,323	$63,859	$456,800	Info: 33
212	Northwest Harwich	4,205	$89,063	$596,800	Info: 33
213	Pepperell	1,887	$76,196	$399,700	Info: 33
214	South Dennis	3,190	$86,500	$454,400	Info: 33
215	North Eastham	1,958	$80,375	$641,200	Info: 32
216	Townsend	1,082	$56,726	$344,400	Info: 32
217	Fiskdale	2,564	$92,273	$359,200	Info: 32
218	Salisbury	5,735	$93,052	$441,500	Info: 32
219	Brewster	1,711	$75,481	$702,000	Info: 31
220	West Chatham	1,337	$135,199	$743,100	Info: 31
221	Amherst Town	35,472	$65,938	$454,000	Info: 31
222	Dennis Port	3,439	$61,974	$450,500	Info: 31
223	Orleans	1,618	$76,768	$542,500	Info: 31
224	Belchertown	2,299	$68,393	$331,500	Info: 31
225	North Lakeville	3,602	$88,750	$488,400	Info: 30

Massachusetts by the numbers

Massachusetts's largest profiled market is Boston at 663,972 residents, while the median Massachusetts city on LocalVein has a population of 5,666. About 72% of the Massachusetts cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Massachusetts's profiled cities sits at $100K, with Wellesley topping the ranking at $250K and North Adams anchoring the other end at $49K — roughly a 5× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 225 Massachusetts cities in this table, the median Market Opportunity Score is 41 out of 100, and Duxbury currently leads at 64. About 0% of Massachusetts's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

Top Massachusetts trades without a website

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