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Massachusetts cities ranked by market opportunity

LocalVein profiles 225 Massachusetts cities, covering 4,981,244 residents across the state. The median Market Opportunity Score across Massachusetts sits at 41 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

225

Total population

4,981,244

Median MOS

Businesses scanned

255

Massachusetts cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Duxbury CDP	1,620	$126,750	$1,386,200	64
2	Wellesley CDP	29,906	$250,001	$1,513,400	63
3	Hingham CDP	5,343	$222,696	$1,216,800	61
4	Newton city	88,504	$184,989	$1,202,500	59
5	Dover CDP	2,386	$250,001	$1,230,600	58
6	Winchester CDP	22,862	$218,176	$1,181,700	58
7	Milton CDP	28,481	$178,053	$896,500	57
8	Belmont CDP	27,009	$178,188	$1,108,800	57
9	Marblehead CDP	20,334	$165,859	$906,200	56
10	Needham CDP	32,059	$212,241	$1,146,000	55
11	Brookline CDP	62,822	$140,631	$1,233,100	55
12	Rowley CDP	1,576	$106,250	$615,500	54
13	Lexington CDP	34,085	$219,402	$1,147,900	54
14	South Duxbury CDP	3,272	$206,111	$987,500	54
15	Nahant CDP	3,328	$111,004	$686,000	54
16	Melrose city	29,488	$126,854	$796,100	53
17	Cochituate CDP	6,688	$190,938	$862,000	53
18	Boxford CDP	2,325	$238,375	$977,400	53
19	Andover CDP	9,261	$127,054	$719,900	52
20	Groton CDP	1,571	—	$736,800	51
21	North Scituate CDP	6,163	$136,852	$771,000	51
22	Arlington CDP	46,015	$141,440	$885,000	51
23	Lynnfield CDP	12,964	$172,484	$904,200	51
24	Ocean Grove CDP	3,099	$97,109	$337,800	51
25	Green Harbor CDP	1,254	$195,930	$825,600	51
26	Newburyport city	18,444	$144,259	$792,400	51
27	Sharon CDP	6,022	$183,239	$614,300	50
28	Marshfield Hills CDP	2,121	$210,096	$750,600	50
29	Reading CDP	25,448	$163,725	$741,100	50
30	Topsfield CDP	2,573	$169,468	$793,300	49
31	Essex CDP	1,775	$156,094	$774,400	49
32	Hopkinton CDP	3,142	$173,750	$601,900	49
33	Baldwinville CDP	2,454	$56,957	$284,900	49
34	Scituate CDP	5,602	$126,379	$699,200	49
35	Swampscott CDP	15,209	$128,964	$690,800	48
36	Hull CDP	10,098	$127,112	$606,100	48
37	Chatham CDP	1,614	$82,269	$1,550,000	48
38	Longmeadow CDP	15,724	$144,639	$425,800	48
39	Medfield CDP	6,355	$186,625	$734,200	48
40	Ipswich CDP	4,806	$92,969	$570,500	48
41	Lunenburg CDP	2,163	$112,422	$439,600	48
42	Littleton Common CDP	2,838	$129,347	$551,800	48
43	Pinehurst CDP	6,737	$136,406	$585,600	47
44	Braintree Town city	38,762	$125,305	$623,200	47
45	Hopedale CDP	4,126	$111,016	$399,100	47
46	Shirley CDP	1,256	—	$378,700	47
47	Winthrop Town city	18,807	$106,357	$606,900	47
48	Hanson CDP	2,002	$115,109	$490,700	47
49	Dedham CDP	25,109	$124,375	$630,400	47
50	Holbrook CDP	11,320	$107,768	$436,500	47
51	Somerville city	80,549	$127,056	$899,400	47
52	Great Barrington CDP	1,953	$57,071	$459,000	47
53	Cedar Crest CDP	2,289	$175,313	$606,500	47
54	Medford city	59,062	$118,089	$715,500	47
55	Wakefield CDP	27,284	$130,320	$670,100	46
56	Marion Center CDP	1,159	$180,130	$622,600	46
57	North Seekonk CDP	2,903	$110,541	$417,300	46
58	Gloucester city	29,862	$87,898	$587,800	46
59	Upton CDP	2,985	$109,925	$474,600	46
60	Cordaville CDP	3,076	$161,023	$730,600	46
61	Millers Falls CDP	1,081	$63,646	$222,600	46
62	Housatonic CDP	1,054	$86,920	$429,200	46
63	Watertown Town city	35,270	$123,422	$737,600	46
64	Cambridge city	117,794	$126,469	$1,040,500	45
65	Kingston CDP	6,373	$130,179	$529,400	45
66	Oak Bluffs CDP	1,357	$59,082	$1,013,900	45
67	Wilbraham CDP	4,247	$88,409	$361,600	45
68	Vineyard Haven CDP	2,672	$73,917	$815,000	45
69	East Douglas CDP	2,842	$141,042	$400,900	45
70	Salem city	44,241	$85,137	$497,400	45
71	Hatfield CDP	1,361	$109,625	$460,300	44
72	Saugus CDP	28,599	$100,819	$589,500	44
73	Lee CDP	1,522	$70,306	$265,900	44
74	Acushnet Center CDP	2,792	$69,159	$313,100	44
75	Somerset CDP	18,246	$111,720	$389,400	44
76	Oxford CDP	5,572	$91,742	$327,300	44
77	Northborough CDP	6,720	$154,926	$553,700	44
78	Wilmington CDP	23,195	$161,473	$646,200	44
79	Rockport CDP	4,795	$86,250	$694,300	44
80	Maynard CDP	10,663	$119,549	$494,200	44
81	Stoneham CDP	22,986	$112,635	$629,000	43
82	Walpole CDP	5,989	$132,411	$572,000	43
83	Nantucket CDP	10,837	$109,988	$1,359,200	43
84	Weweantic CDP	1,384	—	$418,700	43
85	Burlington CDP	26,223	$142,207	$679,400	43
86	Lenox CDP	1,809	$58,920	$411,700	43
87	Westborough CDP	4,234	$100,037	$540,600	43
88	Beverly city	42,408	$103,739	$621,900	43
89	Danvers CDP	27,924	$117,072	$611,200	43
90	Plymouth CDP	7,852	$72,639	$426,000	43
91	Monson Center CDP	1,794	$58,603	$279,500	43
92	Orange CDP	3,793	$53,014	$217,200	43
93	Onset CDP	1,561	—	$415,500	43
94	Sturbridge CDP	2,277	$129,413	$404,700	43
95	Everett city	49,236	$79,658	$605,200	43
96	Malden city	65,509	$95,298	$607,500	43
97	South Lancaster CDP	1,991	$104,745	$370,200	42
98	Boston city	663,972	$94,755	$710,400	42
99	Hanscom AFB CDP	1,745	$101,194	—	42
100	Bourne CDP	1,765	$125,366	$521,100	42
101	Lynn city	100,905	$74,715	$472,600	42
102	Weymouth Town city	57,786	$100,077	$516,200	42
103	Ayer CDP	3,012	$81,286	$417,300	42
104	West Brookfield CDP	1,518	$59,734	$282,900	42
105	West Concord CDP	5,997	$178,979	$881,800	42
106	Winchendon CDP	4,407	$67,188	$258,300	42
107	White Island Shores CDP	1,880	$104,940	$366,800	42
108	Ocean Bluff-Brant Rock CDP	4,695	$118,625	$483,600	42
109	Abington CDP	17,008	$119,787	$516,300	41
110	East Brookfield CDP	1,349	$70,625	$337,500	41
111	South Deerfield CDP	1,822	$97,250	$419,100	41
112	Williamstown CDP	4,352	$82,917	$436,900	41
113	Peabody city	54,180	$95,278	$566,200	41
114	Bliss Corner CDP	5,666	$73,919	$430,700	41
115	Ware CDP	5,723	$52,039	$229,700	41
116	Athol CDP	8,711	$61,742	$227,000	41
117	Methuen Town city	53,043	$103,270	$472,200	41
118	East Pepperell CDP	1,984	$111,736	$415,200	41
119	North Westport CDP	4,995	$85,120	$389,300	40
120	North Pembroke CDP	3,924	$177,703	$521,400	40
121	Smith Mills CDP	4,467	$56,250	$384,600	40
122	Shelburne Falls CDP	1,755	$52,604	$296,000	40
123	Waltham city	64,723	$116,560	$705,700	40
124	Mansfield Center CDP	7,232	$101,546	$449,200	40
125	Adams CDP	5,584	$48,750	$189,100	40
126	Millis-Clicquot CDP	4,479	$116,324	$487,700	40
127	Randolph Town city	34,683	$103,129	$463,500	40
128	Marshfield CDP	4,698	$99,537	$646,400	40
129	Norton Center CDP	2,526	$114,051	$418,400	40
130	Forestdale CDP	3,716	$105,368	$462,500	40
131	Clinton CDP	6,908	$78,909	$328,600	40
132	Buzzards Bay CDP	2,941	$95,847	$453,500	40
133	Norwood CDP	31,380	$97,110	$613,500	40
134	South Ashburnham CDP	1,174	$82,006	$323,400	40
135	Amesbury Town city	17,277	$100,599	$475,400	39
136	Yarmouth Port CDP	5,825	$108,563	$542,600	39
137	Framingham city	72,013	$98,179	$600,600	39
138	New Bedford city	100,731	$56,025	$324,400	39
139	Provincetown CDP	3,466	$123,456	$786,900	39
140	Wareham Center CDP	2,737	$88,424	$411,500	39
141	Northampton city	28,640	$78,467	$398,000	39
142	Hudson CDP	15,610	$96,149	$457,400	39
143	Chelsea city	39,460	$72,220	$476,500	39
144	Raynham Center CDP	4,871	$120,913	$510,800	39
145	North Brookfield CDP	2,477	$75,956	$235,000	39
146	Fitchburg city	41,633	$70,659	$295,500	39
147	Mattapoisett Center CDP	2,573	$99,864	$649,200	39
148	North Plymouth CDP	4,458	$71,205	$456,600	39
149	Greenfield city	17,662	$53,961	$252,000	39
150	North Adams city	12,660	$48,521	$185,300	39
151	Woburn city	41,205	$107,754	$641,800	39
152	Pittsfield city	43,559	$68,386	$233,700	39
153	North Attleborough Town city	30,842	$109,426	$462,700	39
154	West Falmouth CDP	1,655	$115,735	$734,000	39
155	Quincy city	101,361	$95,711	$598,100	39
156	East Sandwich CDP	3,597	$128,750	$651,900	39
157	Rutland CDP	1,796	$102,885	$357,700	38
158	Falmouth CDP	3,996	$68,267	$745,900	38
159	Granby CDP	1,127	$126,136	$299,700	38
160	Sagamore CDP	3,958	$132,000	$562,600	38
161	Haverhill city	67,387	$87,675	$426,900	38
162	Sandwich CDP	2,976	$108,583	$511,000	38
163	Brockton city	105,080	$77,089	$405,500	38
164	Milford CDP	27,919	$88,992	$429,800	38
165	Franklin Town city	33,067	$142,788	$567,100	38
166	Turners Falls CDP	3,949	$56,729	$235,500	38
167	Middleborough Center CDP	8,064	$79,520	$372,400	38
168	Devens CDP	1,871	$113,125	$464,000	38
169	Taunton city	59,719	$79,715	$388,200	38
170	Gardner city	21,075	$62,948	$271,300	38
171	Revere city	59,933	$81,121	$566,200	37
172	Agawam Town city	28,510	$82,359	$290,000	37
173	Foxborough CDP	6,356	$83,162	$523,200	37
174	Palmer Town city	12,372	$78,789	$255,000	37
175	Westfield city	40,673	$82,847	$295,500	37
176	Whitinsville CDP	7,250	$93,504	$440,100	37
177	Fall River city	93,764	$53,933	$357,800	37
178	Harwich Port CDP	2,011	$64,813	$654,900	37
179	Bridgewater Town city	28,669	$112,482	$500,600	37
180	Lowell city	114,799	$76,205	$395,100	37
181	Leominster city	43,697	$81,556	$345,000	37
182	East Falmouth CDP	6,415	$69,121	$554,200	37
183	West Springfield Town city	28,635	$70,401	$307,900	37
184	Attleboro city	46,499	$93,266	$409,100	37
185	Chicopee city	55,213	$66,927	$251,800	37
186	Teaticket CDP	1,728	$85,669	$488,700	37
187	East Harwich CDP	5,670	$108,157	$585,400	37
188	East Dennis CDP	3,685	$100,504	$658,500	36
189	Worcester city	205,501	$67,544	$339,500	36
190	Spencer CDP	5,520	$59,618	$297,700	36
191	Springfield city	154,751	$51,339	$222,700	36
192	Holland CDP	1,313	$83,382	$281,000	36
193	Marlborough city	41,398	$95,047	$485,400	36
194	Barnstable Town city	49,232	$97,348	$559,200	36
195	Lawrence city	88,297	$57,903	$393,500	36
196	Dennis CDP	1,903	$127,292	$835,300	35
197	Holyoke city	37,949	$51,892	$255,300	35
198	Southbridge Town city	17,806	$59,397	$267,000	35
199	Pocasset CDP	2,375	$84,544	$607,700	35
200	Easthampton Town city	16,103	$72,925	$343,800	35
201	Webster CDP	12,300	$60,384	$303,900	35
202	Bellingham CDP	4,939	$88,731	$385,300	35
203	Monument Beach CDP	3,067	$86,953	$540,600	35
204	South Yarmouth CDP	11,642	$79,638	$465,100	34
205	The Pinehills CDP	4,988	$121,792	$669,100	34
206	West Wareham CDP	2,776	$55,900	$204,200	34
207	Harwich Center CDP	1,620	$76,944	$546,600	34
208	Mashpee Neck CDP	1,071	$131,250	$578,400	34
209	West Dennis CDP	2,586	$93,958	$580,900	34
210	North Falmouth CDP	2,558	$133,571	$656,400	34
211	West Yarmouth CDP	6,323	$63,859	$456,800	33
212	Northwest Harwich CDP	4,205	$89,063	$596,800	33
213	Pepperell CDP	1,887	$76,196	$399,700	33
214	South Dennis CDP	3,190	$86,500	$454,400	33
215	North Eastham CDP	1,958	$80,375	$641,200	32
216	Townsend CDP	1,082	$56,726	$344,400	32
217	Fiskdale CDP	2,564	$92,273	$359,200	32
218	Salisbury CDP	5,735	$93,052	$441,500	32
219	Brewster CDP	1,711	$75,481	$702,000	31
220	West Chatham CDP	1,337	$135,199	$743,100	31
221	Amherst Town city	35,472	$65,938	$454,000	31
222	Dennis Port CDP	3,439	$61,974	$450,500	31
223	Orleans CDP	1,618	$76,768	$542,500	31
224	Belchertown CDP	2,299	$68,393	$331,500	31
225	North Lakeville CDP	3,602	$88,750	$488,400	30

Massachusetts by the numbers

Massachusetts's largest profiled market is Boston city at 663,972 residents, while the median Massachusetts city on LocalVein has a population of 5,666. About 72% of the Massachusetts cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Massachusetts's profiled cities sits at $100K, with Wellesley CDP topping the ranking at $250K and North Adams city anchoring the other end at $49K — roughly a 5× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 225 Massachusetts cities in this table, the median Market Opportunity Score is 41 out of 100, and Duxbury CDP currently leads at 64. About 0% of Massachusetts's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Lower-ranked cities still produce deals; they just reward more demographic targeting and less volume-first dialing.

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