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Waltham city, MA · market profile

Waltham city, MA

Waltham city, MA is one of the largest US markets, with 64,723 residents and a median household income of $117K. At the 96th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. For an outbound team, Waltham city rewards specialization: pick a vertical, build domain expertise, ride the volume.

40
of 100
Mixed market
Population
64,723
Median HHI
$116,560
Median Home Value
$705,700
Homeownership
47%
Median Home Age
1962
Businesses Profiled
22

How Waltham city's demographics shape the local-services market

Median household income in Waltham city is $117K — 55% above the US median of $75K. That spending power matters for prospecting: higher-income households convert faster on premium-tier services and absorb price increases without the back-and-forth typical of budget markets.

The median home in Waltham city is worth $706K, 121% above the US median of $320K and at the 93rd percentile nationally. Home value is the single best proxy for trades job-ticket size: a re-roof, repipe, or panel upgrade scales with property value almost linearly. Agencies pitching trades clients in this market should expect higher per-job revenue and lower job count to support the same monthly retainer.

Just 47% of Waltham city households own their home — well below the US median of 65%. Renter-heavy markets concentrate trades demand into property managers and landlords. Prospecting these markets means fewer addresses but larger account values per win, and agencies usually target a 30–50 contact list of property management companies rather than a long-tail homeowner pull.

Waltham city's median home was built in 1962 — 18 years older than the US baseline. Housing age compounds with every passing decade: roofs reach end-of-life around year 25, water heaters around year 12, HVAC systems around year 15. Older housing stock is one of the cleanest leading indicators for residential trades demand, and agencies who can map their client roster against neighborhoods of a specific build vintage tend to outperform broad-market campaigns.

With 64,723 residents, Waltham city ranks at the 96th percentile of US cities by population. Markets at this scale support deep specialization: agencies can pick a single vertical (HVAC, roofing, pest control) and run a six-figure book of business without ever crossing into adjacent service categories. The downside is real competition — both for prospects and for agency talent — so positioning on a measurable differentiator (response time, retention rate, channel mix) matters more here than in mid-sized markets.

Median Household Income
Waltham city
$116,560
US median
$75,000
Median Home Value
Waltham city
$705,700
US median
$320,000
Homeownership
Waltham city
47%
US median
65%
Self-Employed shareData pending
Waltham city
US median
6.0%

Top verticals by opportunity in Waltham city

Every vertical we've profiled in Waltham city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor19Info: 15View leads
HVAC Contractor3Info: 6View leads

A sample of Waltham city businesses profiled

  • Dennis J Cronin Plumbing & Heatingplumbing contractor
  • Crescent Plumbing & Drainplumbing contractor
  • Scott Robillard Plumbing & Heating LLCplumbing contractor
  • Lucas Plumbingplumbing contractor
  • Landry Plumbing and Heating LLCplumbing contractor

Showing 5 of 22. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Waltham city, MA?
LocalVein currently indexes 22 businesses in Waltham city, MA, spread across the 21 verticals we cover. The list is rebuilt on a 14-day cache cycle, so businesses that close, move, or rebrand drop off without manual cleanup. Refreshed April 2026.
Which vertical has the most prospects in Waltham city?
plumbing contractors leads with 19 active operators in our index. That puts it ahead of every other category we track in Waltham city — a natural first target when an agency is testing a new outreach angle.
What does Waltham city's Market Opportunity Score mean?
Waltham city scores 40.06/100 on LocalVein's Market Opportunity Score. The score blends median home value ($706K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
How often is Waltham city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Waltham city's demographic row was April 2026.
Can I export Waltham city prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Waltham city, expect 22 businesses available across all verticals once you scan a vertical for the first time. $117K median household income and 64,723 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Waltham city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 22 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
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