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Michigan cities ranked by market opportunity

LocalVein profiles 439 Michigan cities, covering 5,436,090 residents across the state. The median Market Opportunity Score across Michigan sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled
439
Total population
5,436,090
Median MOS
35
Businesses scanned
1,041

Michigan cities by Market Opportunity Score

RankCityPopulationMedian HHIMedian home valueMOS
1Pleasant Ridge2,607$161,058$435,500Warning: 55
2Franklin2,610$176,571$696,700Warning: 52
3Grosse Pointe Farms9,957$160,589$418,600Warning: 52
4Huntington Woods6,322$188,229$470,600Warning: 51
5East Grand Rapids11,394$168,487$488,500Warning: 51
6Village of Grosse Pointe Shores2,589$182,000$671,600Warning: 50
7Grosse Pointe5,561$141,985$391,800Warning: 50
8Grosse Pointe Park11,394$121,796$460,500Warning: 49
9Bloomfield Hills4,412$200,318$942,900Warning: 48
10Blissfield3,236$62,386$164,600Warning: 48
11Beverly Hills10,507$175,460$488,800Warning: 48
12Grosse Pointe Woods16,177$129,442$322,500Warning: 47
13Berkley15,084$113,103$289,200Warning: 47
14Birmingham21,612$153,125$712,700Warning: 46
15Lathrup Village4,049$99,286$270,900Warning: 46
16South Gull Lake2,145$236,094Warning: 46
17Armada1,876$110,345$249,600Warning: 46
18Orchard Lake Village2,298$212,813$799,500Warning: 46
19Sylvan Lake1,672$106,806$356,800Warning: 45
20Essexville3,344$76,182$121,200Warning: 45
21Woodland Beach2,509$70,330$159,300Warning: 45
22Bellevue1,333$63,095$110,600Warning: 44
23Petersburg1,261$76,071$197,100Warning: 44
24Level Park-Oak Park3,367$70,051$128,100Warning: 43
25Allen Park28,128$80,045$174,500Warning: 43
26Detroit Beach2,231$73,478$163,400Warning: 43
27Ferndale19,156$91,732$233,600Warning: 43
28Marcellus1,113$55,417$112,500Warning: 43
29Concord1,156$62,143$158,900Warning: 43
30Spring Lake2,530$75,000$271,100Warning: 43
31Livonia94,058$96,317$265,300Warning: 42
32St. Clair Shores58,287$72,693$196,400Warning: 42
33Michigan Center4,623$68,114$159,500Warning: 42
34Fruitport1,269$80,769$193,200Warning: 42
35Leslie2,167$67,355$124,100Warning: 42
36Ironwood5,004$37,191$74,900Warning: 42
37Wacousta1,686$126,471$271,200Warning: 42
38Marine City4,047$63,156$146,500Warning: 42
39Vandercook Lake4,434$52,337$125,800Warning: 42
40Bay City32,445$47,904$89,900Warning: 42
41Nashville1,371$54,612$119,500Warning: 42
42Bingham Farms1,652$218,750$570,900Warning: 42
43Allegan5,182$42,261$161,100Warning: 42
44Negaunee4,641$70,483$156,400Warning: 41
45Crystal Falls1,734$59,712$79,900Warning: 41
46Plymouth9,234$111,742$418,200Warning: 41
47Trenton18,242$78,565$202,400Warning: 41
48Manchester2,375$81,393$222,700Warning: 41
49Ishpeming6,173$52,717$109,200Warning: 41
50Grass Lake1,235$74,306$199,400Warning: 41
51Manistique2,844$39,761$83,600Warning: 41
52Fowler1,446$72,261$194,400Warning: 41
53Wyandotte24,593$67,846$159,700Warning: 41
54Northville6,080$143,875$455,100Warning: 41
55Sebewaing1,921$50,779$94,800Warning: 41
56Garden City26,910$64,396$162,400Warning: 41
57Lake Orion2,873$98,871$346,700Warning: 41
58Clawson11,314$86,630$250,800Warning: 41
59Hudson2,385$57,500$103,100Warning: 41
60Reading1,241$48,804$103,300Warning: 41
61Lake Victoria1,002$123,594$301,900Warning: 41
62Durand3,485$60,032$123,900Warning: 40
63North Muskegon4,089$101,087$241,100Warning: 40
64Dimondale1,582$112,333$220,500Warning: 40
65Morenci2,149$58,438$93,800Warning: 40
66Zilwaukee1,696$57,449$87,900Warning: 40
67Wakefield1,789$48,413$71,400Warning: 40
68Quinnesec1,150$61,328$117,200Warning: 40
69Forest Hills28,494$156,618$474,800Warning: 40
70Rogers City2,873$47,601$93,500Warning: 40
71Royal Oak57,880$95,182$305,900Info: 40
72Dearborn107,846$65,192$205,900Info: 40
73Decatur1,814$58,281$121,900Info: 40
74Laurium1,486$42,206$87,600Info: 39
75Otsego4,079$76,944$155,500Info: 39
76Fostoria1,081$95,491$140,400Info: 39
77Jenison17,334$86,063$257,600Info: 39
78Lambertville9,708$100,134$233,500Info: 39
79Bessemer1,778$50,792$76,100Info: 39
80Hamtramck27,830$40,103$116,400Info: 39
81Ionia12,950$60,729$161,100Info: 39
82Lamont1,078$158,456$469,200Info: 39
83Monroe20,330$59,532$161,500Info: 39
84Iron Mountain7,508$56,622$117,600Info: 39
85Yale2,157$50,673$112,100Info: 39
86Vineyard Lake1,038$83,636$266,900Info: 39
87Jonesville2,257$55,865$145,500Info: 39
88Centreville1,591$65,952$145,200Info: 39
89St. Clair5,581$68,482$241,700Info: 39
90Whitehall2,974$58,750$205,800Info: 39
91Quincy1,487$59,079$111,800Info: 39
92Argentine2,357$100,733$309,600Info: 39
93Hastings7,515$56,309$159,000Info: 39
94Athens1,149$58,438$141,800Info: 38
95Norway2,835$50,025$87,300Info: 38
96Lincoln Park39,511$57,183$117,400Info: 38
97Dearborn Heights62,099$61,035$174,900Info: 38
98Dorr3,952$95,575$262,400Info: 38
99Eastpointe34,003$58,196$129,100Info: 38
100Lake Odessa2,174$71,157$150,300Info: 38
101Luna Pier1,204$51,830$176,000Info: 38
102Belding5,949$55,895$152,700Info: 38
103Pearl Beach4,846$84,079$303,000Info: 38
104West Ishpeming2,714$80,500$166,100Info: 38
105Jackson31,206$42,848$94,700Info: 38
106Croswell2,667$55,101$136,500Info: 38
107Clinton2,795$78,750$180,400Info: 38
108Harbor Beach1,576$39,844$104,200Info: 38
109Millington1,151$56,339$117,700Info: 38
110Albion7,608$40,040$91,100Info: 38
111Wolf Lake4,802$49,005$99,800Info: 38
112Montague2,630$69,375$184,700Info: 38
113Pinconning1,384$64,309$69,200Info: 38
114Ithaca2,831$62,375$126,600Info: 38
115Schoolcraft1,268$82,813$208,300Info: 38
116Edmore1,417$53,750$86,800Info: 38
117Hemlock1,323$92,031$170,500Info: 38
118Harper Woods15,205$61,446$143,600Info: 38
119Marshall6,797$75,220$169,800Info: 38
120Manistee6,275$59,315$144,400Info: 37
121Hart1,931$55,066$119,700Info: 37
122Ortonville1,353$101,667$229,100Info: 37
123Eaton Rapids5,197$63,618$140,600Info: 37
124Ravenna1,472$73,233$191,300Info: 37
125Owosso14,658$53,702$121,500Info: 37
126Portland3,821$65,116$165,000Info: 37
127Fair Plain6,992$55,536$147,800Info: 37
128Harvey3,080$75,188$235,600Info: 37
129Fremont4,532$57,000$169,500Info: 37
130Ovid1,331$49,094$92,000Info: 37
131Burton29,529$57,767$131,200Info: 37
132Melvindale12,605$41,356$113,100Info: 37
133Mount Clemens15,567$57,663$169,000Info: 37
134Brown City1,211$60,357$121,400Info: 37
135Gladstone5,240$57,534$111,700Info: 37
136Grand Rapids197,768$65,526$225,500Info: 37
137Memphis1,107$60,884$190,400Info: 37
138Grand Haven10,966$60,665$242,400Info: 37
139Troy87,307$119,299$396,800Info: 37
140Flushing8,323$77,372$189,500Info: 37
141Burt1,430$92,596$184,000Info: 37
142Milford6,467$102,521$348,600Info: 37
143Brownlee Park2,037$31,653$73,200Info: 37
144Norton Shores25,000$73,390$214,000Info: 37
145Lakeview1,049$30,865$152,900Info: 37
146Rockwood3,189$85,391$180,000Info: 37
147Traverse City15,491$71,731$367,600Info: 37
148Chesaning2,411$57,426$123,900Info: 37
149Colon1,432$53,750$123,700Info: 37
150Constantine2,196$71,929$110,600Info: 37
151Menominee8,370$49,646$97,800Info: 37
152Niles11,838$47,815$115,400Info: 36
153Watervliet1,879$57,477$130,000Info: 36
154Bronson2,183$46,607$93,900Info: 36
155Warren138,128$63,741$181,900Info: 36
156Union City1,814$57,016$107,000Info: 36
157Lake Linden1,042$42,961$93,200Info: 36
158Shelby2,571$53,309$124,000Info: 36
159Oak Park29,370$65,882$198,500Info: 36
160Berrien Springs2,043$64,545$148,800Info: 36
161Sparta4,260$55,474$190,100Info: 36
162Hesperia1,007$44,271$121,300Info: 36
163St. Joseph7,805$77,765$271,100Info: 36
164Hazel Park14,945$62,878$141,200Info: 36
165Wolverine Lake4,476$88,423$270,400Info: 36
166Plainwell3,764$65,846$191,100Info: 36
167Alpena10,178$47,604$110,400Info: 36
168Edgemont Park2,367$62,120$161,800Info: 36
169Kent City1,218$74,375$134,100Info: 36
170Holland34,266$72,905$235,800Info: 36
171Ontonagon1,266$46,806$92,100Info: 36
172Northview15,225$82,853$262,200Info: 36
173Port Huron28,724$49,377$136,000Info: 36
174Battle Creek52,392$51,699$127,600Info: 36
175Shields7,276$83,986$173,300Info: 36
176Madison Heights28,411$66,726$190,300Info: 36
177Munising1,907$54,375$112,300Info: 36
178Farmington11,472$94,115$273,000Info: 36
179Deckerville1,057$59,375$81,900Info: 36
180Marysville9,942$69,661$185,500Info: 36
181Coloma1,051$62,778$160,400Info: 36
182Hudsonville7,711$88,606$260,500Info: 36
183Reese1,303$83,125$174,600Info: 36
184Au Sable1,780$46,369$107,900Info: 36
185St. Johns7,712$63,030$175,300Info: 36
186Sterling Heights133,473$78,429$260,700Info: 36
187Lowell4,133$71,406$231,100Info: 36
188White Pigeon1,637$44,063$143,100Info: 36
189Roseville47,240$61,222$142,700Info: 36
190River Rouge7,092$32,568$55,900Info: 36
191Parchment2,012$54,572$178,400Info: 36
192Shepherd1,438$76,591$147,800Info: 36
193Rochester Hills76,086$119,054$377,400Info: 36
194Southgate29,551$64,635$165,400Info: 36
195Oxford3,478$88,214$351,300Info: 36
196Litchfield1,391$47,500$110,400Info: 36
197Escanaba12,374$40,169$116,600Info: 35
198Milan6,070$93,016$233,700Info: 35
199Gibraltar4,937$88,682$212,300Info: 35
200Byron Center6,817$112,324$359,400Info: 35
201Algonac4,152$49,738$177,200Info: 35
202Eastwood6,704$50,054$133,800Info: 35
203Breckenridge1,411$56,779$107,000Info: 35
204Saranac1,973$64,157$183,300Info: 35
205Mount Morris3,130$42,886$79,500Info: 35
206Dollar Bay1,070$63,500$196,200Info: 35
207Chelsea5,420$71,702$301,100Info: 35
208Taylor62,405$59,537$141,200Info: 35
209Iron River3,009$48,750$75,000Info: 35
210Capac1,903$61,000$141,300Info: 35
211Stockbridge1,235$49,875$184,200Info: 35
212Carson City1,161$42,750$109,200Info: 35
213Muskegon37,203$46,342$121,800Info: 35
214Hancock4,510$55,278$185,700Info: 35
215Charlotte9,269$63,385$140,500Info: 35
216North Branch1,199$42,500$121,400Info: 35
217Fraser14,604$61,118$193,600Info: 35
218Linden4,150$77,434$232,300Info: 35
219Kingsford5,138$61,108$110,600Info: 35
220Ecorse9,170$45,082$59,400Info: 35
221Saginaw43,879$37,298$54,000Info: 35
222Stony Point1,999$57,250$205,400Info: 35
223Newberry1,453$49,758$65,800Info: 35
224Chums Corner1,012$72,933$279,200Info: 35
225Wyoming76,865$72,163$203,900Info: 35
226L'Anse1,916$55,042$100,100Info: 35
227Center Line8,448$52,857$145,300Info: 35
228Temperance8,495$76,069$230,200Info: 35
229Almont2,830$81,511$233,100Info: 35
230Three Oaks1,322$60,500$185,100Info: 35
231Romeo3,654$73,500$245,700Info: 35
232Laingsburg1,640$75,547$202,600Info: 35
233Lake Fenton6,168$112,676$372,800Info: 35
234Goodrich2,024$103,864$238,300Info: 35
235St. Charles1,857$49,816$106,300Info: 35
236Hartford2,312$39,868$95,200Info: 35
237Elk Rapids1,558$78,472$348,400Info: 35
238Sturgis11,077$60,640$129,400Info: 34
239Zeeland5,691$49,367$248,100Info: 34
240Detroit636,644$39,575$76,800Info: 34
241Webberville1,339$52,879$154,900Info: 34
242Mancelona1,496$50,430$123,900Info: 34
243Woodhaven12,761$83,291$221,200Info: 34
244Rochester12,939$104,920$450,800Info: 34
245DeWitt4,774$105,857$303,200Info: 34
246Auburn2,045$68,935$157,500Info: 34
247South Haven3,994$64,338$372,200Info: 34
248Twin Lake1,997$80,150$232,300Info: 34
249Morrice1,647$63,611$114,900Info: 34
250Manton1,347$45,158$115,200Info: 34
251Flat Rock10,418$73,288$201,400Info: 34
252Sault Ste. Marie13,373$55,031$127,300Info: 34
253Cassopolis1,763$40,529$99,700Info: 34
254Ferrysburg2,949$62,096$225,400Info: 34
255Scottville1,359$47,955$120,400Info: 34
256Wayne17,413$54,467$142,200Info: 34
257Hillsdale8,013$47,817$131,300Info: 34
258Homer1,584$49,271$119,600Info: 34
259Caro4,284$41,940$102,200Info: 34
260Grandville16,135$78,551$251,100Info: 34
261Carleton2,635$63,826$177,800Info: 34
262Alma9,421$50,506$108,100Info: 34
263Roosevelt Park4,148$60,938$178,600Info: 34
264Bridgman2,383$71,435$228,800Info: 34
265Midland42,461$74,906$192,400Info: 34
266Edwardsburg1,244$53,661$115,400Info: 34
267Tecumseh8,655$64,086$193,600Info: 34
268Three Rivers7,936$48,852$120,200Info: 33
269Saline8,976$90,662$310,600Info: 33
270Bridgeport6,841$47,325$91,400Info: 33
271Bangor2,113$50,714$106,800Info: 33
272Beechwood2,736$68,484$231,500Info: 33
273Dowagiac5,677$38,433$110,300Info: 33
274Williamston3,800$73,902$215,000Info: 33
275Grand Ledge7,797$66,515$189,300Info: 33
276Riverview12,269$71,783$200,500Info: 33
277Greenville8,897$55,477$160,600Info: 33
278Romulus24,951$72,235$149,100Info: 33
279Ludington7,664$44,471$192,800Info: 33
280Vassar2,704$61,827$134,600Info: 33
281Vicksburg3,824$70,070$208,300Info: 33
282Farmington Hills83,316$101,863$333,200Info: 33
283Cadillac10,404$50,512$117,500Info: 33
284West Monroe2,753$50,099$94,000Info: 33
285Montrose2,057$44,625$109,700Info: 33
286Onsted1,283$65,349$166,500Info: 33
287Frankenmuth5,108$84,583$277,600Info: 33
288South Monroe6,771$59,674$176,900Info: 33
289Cass City2,189$55,500$102,300Info: 33
290Reed City2,505$48,646$105,400Info: 33
291Keego Harbor2,747$70,185$246,300Info: 33
292Cheboygan4,801$41,338$118,700Info: 33
293Buchanan4,259$54,068$138,400Info: 33
294Lansing112,546$52,170$119,400Info: 33
295Portage49,015$79,529$243,400Info: 33
296St. Louis6,926$46,096$115,700Info: 33
297Westland84,155$62,216$176,500Info: 33
298Muskegon Heights9,902$33,780$55,800Info: 33
299Marlette1,771$44,375$116,900Info: 33
300Buena Vista5,904$38,835$51,800Info: 33
301Richmond5,839$61,715$228,000Info: 33
302Galesburg2,122$50,481$104,100Info: 32
303Brooklyn1,047$48,750$176,900Info: 32
304Manitou Beach-Devils Lake2,062$85,777$265,500Info: 32
305South Lyon11,825$83,822$280,900Info: 32
306Ann Arbor121,179$81,089$435,100Info: 32
307Wayland4,430$71,797$201,200Info: 32
308Bad Axe3,010$47,535$106,700Info: 32
309Swartz Creek5,856$73,862$168,900Info: 32
310Caledonia1,936$114,167$325,100Info: 32
311Evart1,764$34,091$99,400Info: 32
312Adrian20,493$42,851$119,900Info: 32
313East Jordan1,776$53,929$125,100Info: 32
314Coldwater13,847$50,084$120,900Info: 32
315Weidman1,217$49,545$104,200Info: 32
316St. Ignace2,409$60,735$127,800Info: 32
317New Baltimore12,060$97,027$309,800Info: 32
318Lawton2,056$54,718$159,100Info: 32
319Paw Paw Lake3,794$65,360$191,100Info: 32
320Grand Blanc7,995$67,284$228,000Info: 32
321Tawas City1,654$46,797$124,000Info: 32
322Whitmore Lake8,083$78,038$270,300Info: 32
323Flint80,835$36,194$47,600Info: 32
324Corunna3,054$47,420$142,000Info: 32
325Richland1,014$84,333$248,400Info: 32
326Gwinn1,268$52,609$94,000Info: 32
327Perry2,198$73,468$144,400Info: 32
328Westwood8,968$62,408$187,300Info: 32
329Benton Heights3,572$33,871$87,500Info: 32
330Lake LeAnn1,522$85,417$258,400Info: 32
331Stevensville1,126$75,069$190,000Info: 31
332Roscommon1,029$54,375$81,600Info: 31
333Mason8,239$79,521$194,600Info: 31
334Fowlerville2,950$43,155$189,000Info: 31
335Pigeon1,093$49,500$108,100Info: 31
336Olivet1,633$44,940$137,300Info: 31
337Freeland7,562$103,431$241,400Info: 31
338Sandusky2,692$60,625$112,300Info: 31
339Dexter4,495$103,182$401,800Info: 31
340Fenton11,950$83,077$211,700Info: 31
341Southfield76,025$65,848$226,900Info: 31
342Brighton7,576$81,772$302,800Info: 31
343Petoskey5,851$71,783$319,300Info: 31
344Kalamazoo73,132$48,965$164,500Info: 31
345Harbor Springs1,015$60,556$368,100Info: 31
346Novi66,224$110,938$399,100Info: 31
347Rockford6,162$100,156$294,800Info: 31
348Boyne City3,829$68,087$233,900Info: 31
349Lakewood Club1,315$67,277$144,900Info: 31
350Marquette20,691$55,825$254,100Info: 31
351Middleville4,327$71,417$209,000Info: 31
352Walker25,201$73,835$266,400Info: 31
353Charlevoix2,420$52,344$294,400Info: 31
354Highland Park8,798$27,582$75,800Info: 31
355Ypsilanti19,937$44,141$223,700Info: 31
356Kalkaska2,370$42,955$121,300Info: 31
357Gladwin3,081$43,638$111,700Info: 31
358Pinckney1,920$92,159$251,700Info: 30
359Holly5,971$61,221$174,900Info: 30
360Kincheloe2,875$53,333$98,100Info: 30
361Coopersville4,841$62,575$216,900Info: 30
362Coleman1,147$41,458$88,300Info: 30
363Bath2,938$64,375$202,600Info: 30
364Greilickville1,296$84,327$407,200Info: 30
365Howard City1,683$52,663$143,800Info: 30
366Walled Lake7,275$67,335$213,000Info: 30
367Grayling1,638$31,719$131,800Info: 30
368Dryden1,125$68,199$202,100Info: 30
369South Rockwood1,891$78,063$217,800Info: 30
370Utica5,184$55,524$216,800Info: 30
371Clare3,341$43,105$124,800Info: 30
372Stanton1,292$45,714$89,000Info: 30
373Springfield5,295$43,681$105,300Info: 30
374Rapid City1,315$65,438$212,500Info: 30
375Fennville1,880$65,268$128,900Info: 30
376Newaygo2,486$41,934$102,900Info: 30
377Pontiac61,914$42,791$110,600Info: 30
378Grant1,146$56,875$158,600Info: 30
379Haslett19,025$74,164$269,200Info: 30
380Shorewood-Tower Hills-Harbert1,468$80,642$296,000Info: 30
381East Tawas2,686$41,619$114,400Info: 30
382White Cloud1,297$55,417$150,600Info: 30
383Inkster25,602$39,632$75,700Info: 30
384Okemos25,503$97,603$336,800Info: 30
385Paw Paw3,277$38,989$133,600Info: 30
386Kentwood54,114$73,647$249,000Info: 30
387Cedar Springs3,661$56,711$203,400Info: 30
388Mattawan2,615$82,026$177,500Info: 30
389Davison5,082$50,450$166,100Info: 30
390Kingsley1,783$65,714$248,900Info: 29
391Farwell1,086$40,667$95,800Info: 29
392Waverly23,301$75,868$222,300Info: 29
393Holt25,275$87,827$213,200Info: 29
394Clio2,165$50,678$119,100Info: 29
395Mio1,504$47,578$96,600Info: 29
396Frankfort1,158$51,813$305,600Info: 29
397Cutlerville19,465$65,833$200,900Info: 29
398Imlay City3,706$55,061$137,800Info: 29
399Benton Harbor9,023$29,652$75,500Info: 28
400Beecher8,507$35,582$48,400Info: 28
401Standish1,616$35,114$86,000Info: 28
402Howell10,074$57,122$240,700Info: 28
403New Buffalo1,306$64,524$342,700Info: 28
404Harrison2,275$40,888$115,100Info: 28
405Lapeer9,053$53,038$165,300Info: 28
406Houghton Lake5,761$50,861$122,800Info: 28
407Lake Isabella1,931$76,923$176,800Info: 28
408New Haven6,341$68,203$207,600Info: 28
409Trowbridge Park2,271$63,176$227,200Info: 27
410Birch Run1,236$65,313$185,900Info: 27
411Canadian Lakes2,701$69,069$258,900Info: 27
412Belleville3,961$59,929$162,700Info: 27
413St. Helen2,841$42,091$85,300Info: 27
414Spring Arbor2,385$77,721$213,100Info: 27
415Wixom17,126$68,319$336,200Info: 27
416Beaverton1,036$31,625$102,900Info: 27
417Lexington1,119$49,091$191,000Info: 26
418Baraga1,948$39,297$101,000Info: 26
419K. I. Sawyer2,791$59,145$69,300Info: 26
420East Lansing45,394$43,547$251,600Info: 26
421Comstock Park10,306$54,871$216,600Info: 26
422Douglas1,295$77,841$383,000Info: 26
423Skidway Lake2,800$34,320$53,700Info: 26
424Sand Lake1,214$49,615$139,300Info: 26
425Big Rapids7,847$40,197$134,200Info: 26
426Indian River2,210$60,750$218,000Info: 26
427Lawrence1,186$36,188$106,700Info: 25
428Houghton8,341$35,417$233,700Info: 25
429Auburn Hills24,911$78,727$233,900Info: 25
430West Branch2,177$40,078$114,300Info: 24
431Potterville3,065$62,054$125,400Info: 24
432Dundee5,584$71,058$233,000Info: 24
433Gaylord4,307$44,052$170,300Info: 24
434Mount Pleasant21,420$39,924$168,700Info: 24
435Prudenville1,286$35,833$167,300Info: 23
436Baldwin1,161$23,631$104,100Info: 23
437Allendale25,741$68,449$287,600Info: 22
438Lakes of the North1,076$65,536$169,600Info: 22
439Comstock Northwest5,190$73,290$233,100Info: 21

Michigan by the numbers

Michigan's largest profiled market is Detroit at 636,644 residents, while the median Michigan city on LocalVein has a population of 3,654. About 89% of the Michigan cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Michigan's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across Michigan's profiled cities sits at $62K, with South Gull Lake topping the ranking at $236K and Baldwin anchoring the other end at $24K — roughly a 10× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 439 Michigan cities in this table, the median Market Opportunity Score is 35 out of 100, and Pleasant Ridge currently leads at 55. About 0% of Michigan's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Michigan typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

Top Michigan trades without a website

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