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Michigan cities ranked by market opportunity

LocalVein profiles 439 Michigan cities, covering 5,436,090 residents across the state. The median Market Opportunity Score across Michigan sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

439

Total population

5,436,090

Median MOS

Businesses scanned

Michigan cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Pleasant Ridge city	2,607	$161,058	$435,500	55
2	Franklin village	2,610	$176,571	$696,700	52
3	Grosse Pointe Farms city	9,957	$160,589	$418,600	52
4	Huntington Woods city	6,322	$188,229	$470,600	51
5	East Grand Rapids city	11,394	$168,487	$488,500	51
6	Village of Grosse Pointe Shores city	2,589	$182,000	$671,600	50
7	Grosse Pointe city	5,561	$141,985	$391,800	50
8	Grosse Pointe Park city	11,394	$121,796	$460,500	49
9	Bloomfield Hills city	4,412	$200,318	$942,900	48
10	Blissfield village	3,236	$62,386	$164,600	48
11	Beverly Hills village	10,507	$175,460	$488,800	48
12	Grosse Pointe Woods city	16,177	$129,442	$322,500	47
13	Berkley city	15,084	$113,103	$289,200	47
14	Birmingham city	21,612	$153,125	$712,700	46
15	Lathrup Village city	4,049	$99,286	$270,900	46
16	South Gull Lake CDP	2,145	$236,094	—	46
17	Armada village	1,876	$110,345	$249,600	46
18	Orchard Lake Village city	2,298	$212,813	$799,500	46
19	Sylvan Lake city	1,672	$106,806	$356,800	45
20	Essexville city	3,344	$76,182	$121,200	45
21	Woodland Beach CDP	2,509	$70,330	$159,300	45
22	Bellevue village	1,333	$63,095	$110,600	44
23	Petersburg city	1,261	$76,071	$197,100	44
24	Level Park-Oak Park CDP	3,367	$70,051	$128,100	43
25	Allen Park city	28,128	$80,045	$174,500	43
26	Detroit Beach CDP	2,231	$73,478	$163,400	43
27	Ferndale city	19,156	$91,732	$233,600	43
28	Marcellus village	1,113	$55,417	$112,500	43
29	Concord village	1,156	$62,143	$158,900	43
30	Spring Lake village	2,530	$75,000	$271,100	43
31	Livonia city	94,058	$96,317	$265,300	42
32	St. Clair Shores city	58,287	$72,693	$196,400	42
33	Michigan Center CDP	4,623	$68,114	$159,500	42
34	Fruitport village	1,269	$80,769	$193,200	42
35	Leslie city	2,167	$67,355	$124,100	42
36	Ironwood city	5,004	$37,191	$74,900	42
37	Wacousta CDP	1,686	$126,471	$271,200	42
38	Marine City city	4,047	$63,156	$146,500	42
39	Vandercook Lake CDP	4,434	$52,337	$125,800	42
40	Bay City city	32,445	$47,904	$89,900	42
41	Nashville village	1,371	$54,612	$119,500	42
42	Bingham Farms village	1,652	$218,750	$570,900	42
43	Allegan city	5,182	$42,261	$161,100	42
44	Negaunee city	4,641	$70,483	$156,400	41
45	Crystal Falls city	1,734	$59,712	$79,900	41
46	Plymouth city	9,234	$111,742	$418,200	41
47	Trenton city	18,242	$78,565	$202,400	41
48	Manchester village	2,375	$81,393	$222,700	41
49	Ishpeming city	6,173	$52,717	$109,200	41
50	Grass Lake village	1,235	$74,306	$199,400	41
51	Manistique city	2,844	$39,761	$83,600	41
52	Fowler village	1,446	$72,261	$194,400	41
53	Wyandotte city	24,593	$67,846	$159,700	41
54	Northville city	6,080	$143,875	$455,100	41
55	Sebewaing village	1,921	$50,779	$94,800	41
56	Garden City city	26,910	$64,396	$162,400	41
57	Lake Orion village	2,873	$98,871	$346,700	41
58	Clawson city	11,314	$86,630	$250,800	41
59	Hudson city	2,385	$57,500	$103,100	41
60	Reading city	1,241	$48,804	$103,300	41
61	Lake Victoria CDP	1,002	$123,594	$301,900	41
62	Durand city	3,485	$60,032	$123,900	40
63	North Muskegon city	4,089	$101,087	$241,100	40
64	Dimondale village	1,582	$112,333	$220,500	40
65	Morenci city	2,149	$58,438	$93,800	40
66	Zilwaukee city	1,696	$57,449	$87,900	40
67	Wakefield city	1,789	$48,413	$71,400	40
68	Quinnesec CDP	1,150	$61,328	$117,200	40
69	Forest Hills CDP	28,494	$156,618	$474,800	40
70	Rogers City city	2,873	$47,601	$93,500	40
71	Royal Oak city	57,880	$95,182	$305,900	40
72	Dearborn city	107,846	$65,192	$205,900	40
73	Decatur village	1,814	$58,281	$121,900	40
74	Laurium village	1,486	$42,206	$87,600	39
75	Otsego city	4,079	$76,944	$155,500	39
76	Fostoria CDP	1,081	$95,491	$140,400	39
77	Jenison CDP	17,334	$86,063	$257,600	39
78	Lambertville CDP	9,708	$100,134	$233,500	39
79	Bessemer city	1,778	$50,792	$76,100	39
80	Hamtramck city	27,830	$40,103	$116,400	39
81	Ionia city	12,950	$60,729	$161,100	39
82	Lamont CDP	1,078	$158,456	$469,200	39
83	Monroe city	20,330	$59,532	$161,500	39
84	Iron Mountain city	7,508	$56,622	$117,600	39
85	Yale city	2,157	$50,673	$112,100	39
86	Vineyard Lake CDP	1,038	$83,636	$266,900	39
87	Jonesville city	2,257	$55,865	$145,500	39
88	Centreville village	1,591	$65,952	$145,200	39
89	St. Clair city	5,581	$68,482	$241,700	39
90	Whitehall city	2,974	$58,750	$205,800	39
91	Quincy village	1,487	$59,079	$111,800	39
92	Argentine CDP	2,357	$100,733	$309,600	39
93	Hastings city	7,515	$56,309	$159,000	39
94	Athens village	1,149	$58,438	$141,800	38
95	Norway city	2,835	$50,025	$87,300	38
96	Lincoln Park city	39,511	$57,183	$117,400	38
97	Dearborn Heights city	62,099	$61,035	$174,900	38
98	Dorr CDP	3,952	$95,575	$262,400	38
99	Eastpointe city	34,003	$58,196	$129,100	38
100	Lake Odessa village	2,174	$71,157	$150,300	38
101	Luna Pier city	1,204	$51,830	$176,000	38
102	Belding city	5,949	$55,895	$152,700	38
103	Pearl Beach CDP	4,846	$84,079	$303,000	38
104	West Ishpeming CDP	2,714	$80,500	$166,100	38
105	Jackson city	31,206	$42,848	$94,700	38
106	Croswell city	2,667	$55,101	$136,500	38
107	Clinton village	2,795	$78,750	$180,400	38
108	Harbor Beach city	1,576	$39,844	$104,200	38
109	Millington village	1,151	$56,339	$117,700	38
110	Albion city	7,608	$40,040	$91,100	38
111	Wolf Lake CDP	4,802	$49,005	$99,800	38
112	Montague city	2,630	$69,375	$184,700	38
113	Pinconning city	1,384	$64,309	$69,200	38
114	Ithaca city	2,831	$62,375	$126,600	38
115	Schoolcraft village	1,268	$82,813	$208,300	38
116	Edmore village	1,417	$53,750	$86,800	38
117	Hemlock CDP	1,323	$92,031	$170,500	38
118	Harper Woods city	15,205	$61,446	$143,600	38
119	Marshall city	6,797	$75,220	$169,800	38
120	Manistee city	6,275	$59,315	$144,400	37
121	Hart city	1,931	$55,066	$119,700	37
122	Ortonville village	1,353	$101,667	$229,100	37
123	Eaton Rapids city	5,197	$63,618	$140,600	37
124	Ravenna village	1,472	$73,233	$191,300	37
125	Owosso city	14,658	$53,702	$121,500	37
126	Portland city	3,821	$65,116	$165,000	37
127	Fair Plain CDP	6,992	$55,536	$147,800	37
128	Harvey CDP	3,080	$75,188	$235,600	37
129	Fremont city	4,532	$57,000	$169,500	37
130	Ovid city	1,331	$49,094	$92,000	37
131	Burton city	29,529	$57,767	$131,200	37
132	Melvindale city	12,605	$41,356	$113,100	37
133	Mount Clemens city	15,567	$57,663	$169,000	37
134	Brown City city	1,211	$60,357	$121,400	37
135	Gladstone city	5,240	$57,534	$111,700	37
136	Grand Rapids city	197,768	$65,526	$225,500	37
137	Memphis city	1,107	$60,884	$190,400	37
138	Grand Haven city	10,966	$60,665	$242,400	37
139	Troy city	87,307	$119,299	$396,800	37
140	Flushing city	8,323	$77,372	$189,500	37
141	Burt CDP	1,430	$92,596	$184,000	37
142	Milford village	6,467	$102,521	$348,600	37
143	Brownlee Park CDP	2,037	$31,653	$73,200	37
144	Norton Shores city	25,000	$73,390	$214,000	37
145	Lakeview village	1,049	$30,865	$152,900	37
146	Rockwood city	3,189	$85,391	$180,000	37
147	Traverse City city	15,491	$71,731	$367,600	37
148	Chesaning village	2,411	$57,426	$123,900	37
149	Colon village	1,432	$53,750	$123,700	37
150	Constantine village	2,196	$71,929	$110,600	37
151	Menominee city	8,370	$49,646	$97,800	37
152	Niles city	11,838	$47,815	$115,400	36
153	Watervliet city	1,879	$57,477	$130,000	36
154	Bronson city	2,183	$46,607	$93,900	36
155	Warren city	138,128	$63,741	$181,900	36
156	Union City village	1,814	$57,016	$107,000	36
157	Lake Linden village	1,042	$42,961	$93,200	36
158	Shelby village	2,571	$53,309	$124,000	36
159	Oak Park city	29,370	$65,882	$198,500	36
160	Berrien Springs village	2,043	$64,545	$148,800	36
161	Sparta village	4,260	$55,474	$190,100	36
162	Hesperia village	1,007	$44,271	$121,300	36
163	St. Joseph city	7,805	$77,765	$271,100	36
164	Hazel Park city	14,945	$62,878	$141,200	36
165	Wolverine Lake village	4,476	$88,423	$270,400	36
166	Plainwell city	3,764	$65,846	$191,100	36
167	Alpena city	10,178	$47,604	$110,400	36
168	Edgemont Park CDP	2,367	$62,120	$161,800	36
169	Kent City village	1,218	$74,375	$134,100	36
170	Holland city	34,266	$72,905	$235,800	36
171	Ontonagon village	1,266	$46,806	$92,100	36
172	Northview CDP	15,225	$82,853	$262,200	36
173	Port Huron city	28,724	$49,377	$136,000	36
174	Battle Creek city	52,392	$51,699	$127,600	36
175	Shields CDP	7,276	$83,986	$173,300	36
176	Madison Heights city	28,411	$66,726	$190,300	36
177	Munising city	1,907	$54,375	$112,300	36
178	Farmington city	11,472	$94,115	$273,000	36
179	Deckerville village	1,057	$59,375	$81,900	36
180	Marysville city	9,942	$69,661	$185,500	36
181	Coloma city	1,051	$62,778	$160,400	36
182	Hudsonville city	7,711	$88,606	$260,500	36
183	Reese village	1,303	$83,125	$174,600	36
184	Au Sable CDP	1,780	$46,369	$107,900	36
185	St. Johns city	7,712	$63,030	$175,300	36
186	Sterling Heights city	133,473	$78,429	$260,700	36
187	Lowell city	4,133	$71,406	$231,100	36
188	White Pigeon village	1,637	$44,063	$143,100	36
189	Roseville city	47,240	$61,222	$142,700	36
190	River Rouge city	7,092	$32,568	$55,900	36
191	Parchment city	2,012	$54,572	$178,400	36
192	Shepherd village	1,438	$76,591	$147,800	36
193	Rochester Hills city	76,086	$119,054	$377,400	36
194	Southgate city	29,551	$64,635	$165,400	36
195	Oxford village	3,478	$88,214	$351,300	36
196	Litchfield city	1,391	$47,500	$110,400	36
197	Escanaba city	12,374	$40,169	$116,600	35
198	Milan city	6,070	$93,016	$233,700	35
199	Gibraltar city	4,937	$88,682	$212,300	35
200	Byron Center CDP	6,817	$112,324	$359,400	35
201	Algonac city	4,152	$49,738	$177,200	35
202	Eastwood CDP	6,704	$50,054	$133,800	35
203	Breckenridge village	1,411	$56,779	$107,000	35
204	Saranac village	1,973	$64,157	$183,300	35
205	Mount Morris city	3,130	$42,886	$79,500	35
206	Dollar Bay CDP	1,070	$63,500	$196,200	35
207	Chelsea city	5,420	$71,702	$301,100	35
208	Taylor city	62,405	$59,537	$141,200	35
209	Iron River city	3,009	$48,750	$75,000	35
210	Capac village	1,903	$61,000	$141,300	35
211	Stockbridge village	1,235	$49,875	$184,200	35
212	Carson City city	1,161	$42,750	$109,200	35
213	Muskegon city	37,203	$46,342	$121,800	35
214	Hancock city	4,510	$55,278	$185,700	35
215	Charlotte city	9,269	$63,385	$140,500	35
216	North Branch village	1,199	$42,500	$121,400	35
217	Fraser city	14,604	$61,118	$193,600	35
218	Linden city	4,150	$77,434	$232,300	35
219	Kingsford city	5,138	$61,108	$110,600	35
220	Ecorse city	9,170	$45,082	$59,400	35
221	Saginaw city	43,879	$37,298	$54,000	35
222	Stony Point CDP	1,999	$57,250	$205,400	35
223	Newberry village	1,453	$49,758	$65,800	35
224	Chums Corner CDP	1,012	$72,933	$279,200	35
225	Wyoming city	76,865	$72,163	$203,900	35
226	L'Anse village	1,916	$55,042	$100,100	35
227	Center Line city	8,448	$52,857	$145,300	35
228	Temperance CDP	8,495	$76,069	$230,200	35
229	Almont village	2,830	$81,511	$233,100	35
230	Three Oaks village	1,322	$60,500	$185,100	35
231	Romeo village	3,654	$73,500	$245,700	35
232	Laingsburg city	1,640	$75,547	$202,600	35
233	Lake Fenton CDP	6,168	$112,676	$372,800	35
234	Goodrich village	2,024	$103,864	$238,300	35
235	St. Charles village	1,857	$49,816	$106,300	35
236	Hartford city	2,312	$39,868	$95,200	35
237	Elk Rapids village	1,558	$78,472	$348,400	35
238	Sturgis city	11,077	$60,640	$129,400	34
239	Zeeland city	5,691	$49,367	$248,100	34
240	Detroit city	636,644	$39,575	$76,800	34
241	Webberville village	1,339	$52,879	$154,900	34
242	Mancelona village	1,496	$50,430	$123,900	34
243	Woodhaven city	12,761	$83,291	$221,200	34
244	Rochester city	12,939	$104,920	$450,800	34
245	DeWitt city	4,774	$105,857	$303,200	34
246	Auburn city	2,045	$68,935	$157,500	34
247	South Haven city	3,994	$64,338	$372,200	34
248	Twin Lake CDP	1,997	$80,150	$232,300	34
249	Morrice village	1,647	$63,611	$114,900	34
250	Manton city	1,347	$45,158	$115,200	34
251	Flat Rock city	10,418	$73,288	$201,400	34
252	Sault Ste. Marie city	13,373	$55,031	$127,300	34
253	Cassopolis village	1,763	$40,529	$99,700	34
254	Ferrysburg city	2,949	$62,096	$225,400	34
255	Scottville city	1,359	$47,955	$120,400	34
256	Wayne city	17,413	$54,467	$142,200	34
257	Hillsdale city	8,013	$47,817	$131,300	34
258	Homer village	1,584	$49,271	$119,600	34
259	Caro city	4,284	$41,940	$102,200	34
260	Grandville city	16,135	$78,551	$251,100	34
261	Carleton village	2,635	$63,826	$177,800	34
262	Alma city	9,421	$50,506	$108,100	34
263	Roosevelt Park city	4,148	$60,938	$178,600	34
264	Bridgman city	2,383	$71,435	$228,800	34
265	Midland city	42,461	$74,906	$192,400	34
266	Edwardsburg village	1,244	$53,661	$115,400	34
267	Tecumseh city	8,655	$64,086	$193,600	34
268	Three Rivers city	7,936	$48,852	$120,200	33
269	Saline city	8,976	$90,662	$310,600	33
270	Bridgeport CDP	6,841	$47,325	$91,400	33
271	Bangor city	2,113	$50,714	$106,800	33
272	Beechwood CDP	2,736	$68,484	$231,500	33
273	Dowagiac city	5,677	$38,433	$110,300	33
274	Williamston city	3,800	$73,902	$215,000	33
275	Grand Ledge city	7,797	$66,515	$189,300	33
276	Riverview city	12,269	$71,783	$200,500	33
277	Greenville city	8,897	$55,477	$160,600	33
278	Romulus city	24,951	$72,235	$149,100	33
279	Ludington city	7,664	$44,471	$192,800	33
280	Vassar city	2,704	$61,827	$134,600	33
281	Vicksburg village	3,824	$70,070	$208,300	33
282	Farmington Hills city	83,316	$101,863	$333,200	33
283	Cadillac city	10,404	$50,512	$117,500	33
284	West Monroe CDP	2,753	$50,099	$94,000	33
285	Montrose city	2,057	$44,625	$109,700	33
286	Onsted village	1,283	$65,349	$166,500	33
287	Frankenmuth city	5,108	$84,583	$277,600	33
288	South Monroe CDP	6,771	$59,674	$176,900	33
289	Cass City village	2,189	$55,500	$102,300	33
290	Reed City city	2,505	$48,646	$105,400	33
291	Keego Harbor city	2,747	$70,185	$246,300	33
292	Cheboygan city	4,801	$41,338	$118,700	33
293	Buchanan city	4,259	$54,068	$138,400	33
294	Lansing city	112,546	$52,170	$119,400	33
295	Portage city	49,015	$79,529	$243,400	33
296	St. Louis city	6,926	$46,096	$115,700	33
297	Westland city	84,155	$62,216	$176,500	33
298	Muskegon Heights city	9,902	$33,780	$55,800	33
299	Marlette city	1,771	$44,375	$116,900	33
300	Buena Vista CDP	5,904	$38,835	$51,800	33
301	Richmond city	5,839	$61,715	$228,000	33
302	Galesburg city	2,122	$50,481	$104,100	32
303	Brooklyn village	1,047	$48,750	$176,900	32
304	Manitou Beach-Devils Lake CDP	2,062	$85,777	$265,500	32
305	South Lyon city	11,825	$83,822	$280,900	32
306	Ann Arbor city	121,179	$81,089	$435,100	32
307	Wayland city	4,430	$71,797	$201,200	32
308	Bad Axe city	3,010	$47,535	$106,700	32
309	Swartz Creek city	5,856	$73,862	$168,900	32
310	Caledonia village	1,936	$114,167	$325,100	32
311	Evart city	1,764	$34,091	$99,400	32
312	Adrian city	20,493	$42,851	$119,900	32
313	East Jordan city	1,776	$53,929	$125,100	32
314	Coldwater city	13,847	$50,084	$120,900	32
315	Weidman CDP	1,217	$49,545	$104,200	32
316	St. Ignace city	2,409	$60,735	$127,800	32
317	New Baltimore city	12,060	$97,027	$309,800	32
318	Lawton village	2,056	$54,718	$159,100	32
319	Paw Paw Lake CDP	3,794	$65,360	$191,100	32
320	Grand Blanc city	7,995	$67,284	$228,000	32
321	Tawas City city	1,654	$46,797	$124,000	32
322	Whitmore Lake CDP	8,083	$78,038	$270,300	32
323	Flint city	80,835	$36,194	$47,600	32
324	Corunna city	3,054	$47,420	$142,000	32
325	Richland village	1,014	$84,333	$248,400	32
326	Gwinn CDP	1,268	$52,609	$94,000	32
327	Perry city	2,198	$73,468	$144,400	32
328	Westwood CDP	8,968	$62,408	$187,300	32
329	Benton Heights CDP	3,572	$33,871	$87,500	32
330	Lake LeAnn CDP	1,522	$85,417	$258,400	32
331	Stevensville village	1,126	$75,069	$190,000	31
332	Roscommon village	1,029	$54,375	$81,600	31
333	Mason city	8,239	$79,521	$194,600	31
334	Fowlerville village	2,950	$43,155	$189,000	31
335	Pigeon village	1,093	$49,500	$108,100	31
336	Olivet city	1,633	$44,940	$137,300	31
337	Freeland CDP	7,562	$103,431	$241,400	31
338	Sandusky city	2,692	$60,625	$112,300	31
339	Dexter city	4,495	$103,182	$401,800	31
340	Fenton city	11,950	$83,077	$211,700	31
341	Southfield city	76,025	$65,848	$226,900	31
342	Brighton city	7,576	$81,772	$302,800	31
343	Petoskey city	5,851	$71,783	$319,300	31
344	Kalamazoo city	73,132	$48,965	$164,500	31
345	Harbor Springs city	1,015	$60,556	$368,100	31
346	Novi city	66,224	$110,938	$399,100	31
347	Rockford city	6,162	$100,156	$294,800	31
348	Boyne City city	3,829	$68,087	$233,900	31
349	Lakewood Club village	1,315	$67,277	$144,900	31
350	Marquette city	20,691	$55,825	$254,100	31
351	Middleville village	4,327	$71,417	$209,000	31
352	Walker city	25,201	$73,835	$266,400	31
353	Charlevoix city	2,420	$52,344	$294,400	31
354	Highland Park city	8,798	$27,582	$75,800	31
355	Ypsilanti city	19,937	$44,141	$223,700	31
356	Kalkaska village	2,370	$42,955	$121,300	31
357	Gladwin city	3,081	$43,638	$111,700	31
358	Pinckney village	1,920	$92,159	$251,700	30
359	Holly village	5,971	$61,221	$174,900	30
360	Kincheloe CDP	2,875	$53,333	$98,100	30
361	Coopersville city	4,841	$62,575	$216,900	30
362	Coleman city	1,147	$41,458	$88,300	30
363	Bath CDP	2,938	$64,375	$202,600	30
364	Greilickville CDP	1,296	$84,327	$407,200	30
365	Howard City village	1,683	$52,663	$143,800	30
366	Walled Lake city	7,275	$67,335	$213,000	30
367	Grayling city	1,638	$31,719	$131,800	30
368	Dryden village	1,125	$68,199	$202,100	30
369	South Rockwood village	1,891	$78,063	$217,800	30
370	Utica city	5,184	$55,524	$216,800	30
371	Clare city	3,341	$43,105	$124,800	30
372	Stanton city	1,292	$45,714	$89,000	30
373	Springfield city	5,295	$43,681	$105,300	30
374	Rapid City CDP	1,315	$65,438	$212,500	30
375	Fennville city	1,880	$65,268	$128,900	30
376	Newaygo city	2,486	$41,934	$102,900	30
377	Pontiac city	61,914	$42,791	$110,600	30
378	Grant city	1,146	$56,875	$158,600	30
379	Haslett CDP	19,025	$74,164	$269,200	30
380	Shorewood-Tower Hills-Harbert CDP	1,468	$80,642	$296,000	30
381	East Tawas city	2,686	$41,619	$114,400	30
382	White Cloud city	1,297	$55,417	$150,600	30
383	Inkster city	25,602	$39,632	$75,700	30
384	Okemos CDP	25,503	$97,603	$336,800	30
385	Paw Paw village	3,277	$38,989	$133,600	30
386	Kentwood city	54,114	$73,647	$249,000	30
387	Cedar Springs city	3,661	$56,711	$203,400	30
388	Mattawan village	2,615	$82,026	$177,500	30
389	Davison city	5,082	$50,450	$166,100	30
390	Kingsley village	1,783	$65,714	$248,900	29
391	Farwell village	1,086	$40,667	$95,800	29
392	Waverly CDP	23,301	$75,868	$222,300	29
393	Holt CDP	25,275	$87,827	$213,200	29
394	Clio city	2,165	$50,678	$119,100	29
395	Mio CDP	1,504	$47,578	$96,600	29
396	Frankfort city	1,158	$51,813	$305,600	29
397	Cutlerville CDP	19,465	$65,833	$200,900	29
398	Imlay City city	3,706	$55,061	$137,800	29
399	Benton Harbor city	9,023	$29,652	$75,500	28
400	Beecher CDP	8,507	$35,582	$48,400	28
401	Standish city	1,616	$35,114	$86,000	28
402	Howell city	10,074	$57,122	$240,700	28
403	New Buffalo city	1,306	$64,524	$342,700	28
404	Harrison city	2,275	$40,888	$115,100	28
405	Lapeer city	9,053	$53,038	$165,300	28
406	Houghton Lake CDP	5,761	$50,861	$122,800	28
407	Lake Isabella village	1,931	$76,923	$176,800	28
408	New Haven village	6,341	$68,203	$207,600	28
409	Trowbridge Park CDP	2,271	$63,176	$227,200	27
410	Birch Run village	1,236	$65,313	$185,900	27
411	Canadian Lakes CDP	2,701	$69,069	$258,900	27
412	Belleville city	3,961	$59,929	$162,700	27
413	St. Helen CDP	2,841	$42,091	$85,300	27
414	Spring Arbor CDP	2,385	$77,721	$213,100	27
415	Wixom city	17,126	$68,319	$336,200	27
416	Beaverton city	1,036	$31,625	$102,900	27
417	Lexington village	1,119	$49,091	$191,000	26
418	Baraga village	1,948	$39,297	$101,000	26
419	K. I. Sawyer CDP	2,791	$59,145	$69,300	26
420	East Lansing city	45,394	$43,547	$251,600	26
421	Comstock Park CDP	10,306	$54,871	$216,600	26
422	Douglas city	1,295	$77,841	$383,000	26
423	Skidway Lake CDP	2,800	$34,320	$53,700	26
424	Sand Lake CDP	1,214	$49,615	$139,300	26
425	Big Rapids city	7,847	$40,197	$134,200	26
426	Indian River CDP	2,210	$60,750	$218,000	26
427	Lawrence village	1,186	$36,188	$106,700	25
428	Houghton city	8,341	$35,417	$233,700	25
429	Auburn Hills city	24,911	$78,727	$233,900	25
430	West Branch city	2,177	$40,078	$114,300	24
431	Potterville city	3,065	$62,054	$125,400	24
432	Dundee village	5,584	$71,058	$233,000	24
433	Gaylord city	4,307	$44,052	$170,300	24
434	Mount Pleasant city	21,420	$39,924	$168,700	24
435	Prudenville CDP	1,286	$35,833	$167,300	23
436	Baldwin village	1,161	$23,631	$104,100	23
437	Allendale CDP	25,741	$68,449	$287,600	22
438	Lakes of the North CDP	1,076	$65,536	$169,600	22
439	Comstock Northwest CDP	5,190	$73,290	$233,100	21

Michigan by the numbers

Michigan's largest profiled market is Detroit city at 636,644 residents, while the median Michigan city on LocalVein has a population of 3,654. About 89% of the Michigan cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of Michigan's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across Michigan's profiled cities sits at $62K, with South Gull Lake CDP topping the ranking at $236K and Baldwin village anchoring the other end at $24K — roughly a 10× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 439 Michigan cities in this table, the median Market Opportunity Score is 35 out of 100, and Pleasant Ridge city currently leads at 55. About 0% of Michigan's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Michigan typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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