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Troy city, MI · market profile

Troy city, MI

Troy city, MI is one of the largest US markets, with 87,307 residents and a median household income of $119K. At the 97th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. For an outbound team, Troy city rewards specialization: pick a vertical, build domain expertise, ride the volume.

37
of 100
Thin market
Population
87,307
Median HHI
$119,299
Median Home Value
$396,800
Homeownership
71%
Median Home Age
1977
Businesses Profiled
21

How Troy city's demographics shape the local-services market

Median household income in Troy city is $119K — 59% above the US median of $75K. That spending power matters for prospecting: higher-income households convert faster on premium-tier services and absorb price increases without the back-and-forth typical of budget markets.

The median home in Troy city is worth $397K, 24% above the US median of $320K and at the 77th percentile nationally. When property values run this high, job economics reshape — warranty attach rates, upgrade add-ons, and finance product pull-through all lift noticeably. Agencies should expect their clients to win on quality messaging, not volume messaging.

With 87,307 residents, Troy city ranks at the 97th percentile of US cities by population. Large metros reward narrow books of business — a single-vertical, single-metro agency can fill a calendar without ever crossing category lines. The tradeoff is crowded messaging; a sharp differentiator beats a broad promise in every pitch motion.

Median Household Income
Troy city
$119,299
US median
$75,000
Median Home Value
Troy city
$396,800
US median
$320,000
Homeownership
Troy city
71%
US median
65%
Self-Employed shareData pending
Troy city
US median
6.0%

Top verticals by opportunity in Troy city

Every vertical we've profiled in Troy city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor19Info: 16View leads
HVAC Contractor2Info: 3View leads

A sample of Troy city businesses profiled

  • A A Sewer & Drainplumbing contractor
  • Quackenbush & Haegeleplumbing contractor
  • Redstar Plumbing & Heatingplumbing contractor
  • Drain Care Septic & Sewer Service LLCplumbing contractor
  • Allstate Heating & Plumbingplumbing contractor

Showing 5 of 21. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Troy city, MI?
LocalVein currently indexes 21 businesses in Troy city, MI, spread across the 21 verticals we cover. The list is rebuilt on a 14-day cache cycle, so businesses that close, move, or rebrand drop off without manual cleanup. Refreshed April 2026.
Which vertical has the most prospects in Troy city?
plumbing contractors leads with 19 active operators in our index. It's the densest vertical in Troy city and usually the easiest one to source a starting prospect list from.
What does Troy city's Market Opportunity Score mean?
Troy city scores 36.96/100 on LocalVein's Market Opportunity Score. The score blends median home value ($397K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
How often is Troy city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Troy city's demographic row was April 2026.
Can I export Troy city prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Troy city, expect 21 businesses available across all verticals once you scan a vertical for the first time. $119K median household income and 87,307 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Troy city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 21 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

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