Skip to content
Rochester, MN · market profile

Rochester, MN

Rochester, MN is one of the largest US markets, with 121,638 residents and a median household income of $88K. At the 98th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Rochester's scale changes the prospecting playbook — broad keyword reach matters less than vertical depth and brand signal.

30
of 100
Thin market
Population
121,638
Median HHI
$87,767
Median Home Value
$287,500
Homeownership
62%
Median Home Age
1987
Businesses Profiled
126

How Rochester's demographics shape the local-services market

Median household income in Rochester is $88K — 17% above the US median of $75K. Higher household budgets shorten negotiation cycles for agencies selling into local trades; the buyers here are often pre-qualifying themselves before the first appointment lands.

With 121,638 residents, Rochester ranks at the 98th percentile of US cities by population. Large metros reward narrow books of business — a single-vertical, single-metro agency can fill a calendar without ever crossing category lines. The tradeoff is crowded messaging; a sharp differentiator beats a broad promise in every pitch motion.

Median Household Income
Rochester
$87,767
US median
$75,000
Median Home Value
Rochester
$287,500
US median
$320,000
Homeownership
Rochester
62%
US median
65%
Self-Employed shareData pending
Rochester
US median
6.0%

Top verticals by opportunity in Rochester

Every vertical we've profiled in Rochester, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
HVAC Contractor83Info: 11View leads
Plumbing Contractor43Info: 12View leads

25 of these Rochester businesses operate without a website — see the no-website shortlist for Rochester.

A sample of Rochester businesses profiled

  • Advantage Heating and Cooling LLCHVAC contractor
  • Stevens Heating IncHVAC contractor
  • Heating & CoolingHVAC contractor
  • Rahman Heating, A/C & Fireplace, LLCHVAC contractor
  • K&S HeatingHVAC contractor

Showing 5 of 126. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Rochester, MN?
LocalVein currently indexes 126 businesses in Rochester, MN, spread across the 21 verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
Which vertical has the most prospects in Rochester?
HVAC contractors leads with 83 active operators in our index. It's the densest vertical in Rochester and usually the easiest one to source a starting prospect list from.
What does Rochester's Market Opportunity Score mean?
Rochester scores 30.16/100 on LocalVein's Market Opportunity Score. The score blends median home value ($288K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Rochester data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Rochester's demographic row was April 2026.
Can I export Rochester prospects to GoHighLevel, HubSpot, or Instantly?
Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For Rochester, expect 126 businesses available across all verticals once you scan a vertical for the first time. $88K median household income and 121,638 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Rochester is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 126 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Rochester — free

First scan free. No card required.