Durant city, MS · market profile

Durant city, MS

Only 41% of housing in Durant city is owner-occupied — a renter-heavy market in the bottom 10% of US cities for ownership rate. Trades work here flows through landlords and property managers, not individual homeowners, which means fewer but larger buyers per agency client. In Durant city, the 1,904 residents matter less than the property managers — a tight named-account list usually beats broad outbound here.

27
of 100
Thin market
Population
1,904
Median HHI
$28,050
Median Home Value
$58,100
Homeownership
41%
Median Home Age
1969
Businesses Profiled
0

How Durant city's demographics shape the local-services market

Median household income in Durant city is $28K — 63% below the US median of $75K. Thinner household budgets push agency playbooks toward frequency over ticket size — financing offers, recurring-service contracts, and neighborhood referral engines usually carry more weight than premium campaigns.

The median home in Durant city is worth $58K, 82% below the US median of $320K. Lower home values compress per-job revenue across most trades verticals, which pushes the marketing math toward higher lead volume. Agencies running here typically position around frequency (monthly recurring services) rather than premium one-off jobs.

Just 41% of Durant city households own their home — well below the US median of 65%. Renter-heavy markets concentrate trades demand into property managers and landlords. Prospecting these markets means fewer addresses but larger account values per win, and agencies usually target a 30–50 contact list of property management companies rather than a long-tail homeowner pull.

Durant city's median home was built in 1969 — 11 years older than the US baseline. Housing age compounds with every passing decade: roofs reach end-of-life around year 25, water heaters around year 12, HVAC systems around year 15. Older housing stock is one of the cleanest leading indicators for residential trades demand, and agencies who can map their client roster against neighborhoods of a specific build vintage tend to outperform broad-market campaigns.

Durant city is a smaller market — 1,904 residents put it in the bottom 25% of US cities by population. Smaller markets force a different prospecting cadence: a single agency can build a meaningful relationship with most of the active contractors in town inside a single quarter. The upside is depth of relationship and lower customer acquisition cost; the downside is a hard ceiling on how many clients the local market can absorb at agency margins.

Median Household Income
Durant city
$28,050
US median
$75,000
Median Home Value
Durant city
$58,100
US median
$320,000
Homeownership
Durant city
41%
US median
65%
Self-Employed shareData pending
Durant city
US median
6.0%

Top verticals by opportunity in Durant city

Every vertical we've profiled in Durant city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

No vertical data yet for this city.

How we measure opportunity

Census variables

ACS 5-Year Estimates

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from the US Census Bureau's American Community Survey 5-year release. Public-domain, refreshed annually.

Business signals

Google Places + Places Details

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from the Google Places API. Each profiled business is re-checked on a 14-day cache cycle so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 14 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Durant city, MS?
LocalVein currently indexes 0 businesses in Durant city, MS, spread across the 21 verticals we cover. Records cycle off on a rolling 14-day refresh, so closures and rebrands roll out of the index without manual curation. Refreshed April 2026.
Which vertical has the most prospects in Durant city?
Vertical depth in Durant city is still being filled in as user scans accumulate. Run a free scan to be the first to populate a vertical here.
What does Durant city's Market Opportunity Score mean?
Durant city scores 26.72/100 on LocalVein's Market Opportunity Score. The score blends median home value ($58K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Durant city data refreshed?
Census data refreshes annually with the ACS 5-year release. Business data (names, ratings, websites, phone numbers) runs on a 14-day cache cycle for any business that's been touched by a user scan. The most recent refresh on Durant city's Census row was April 2026.
Can I export Durant city prospects to GoHighLevel, HubSpot, or Instantly?
Yes. Paid plans include one-click exports tuned for GoHighLevel, HubSpot, and Instantly, with a universal CSV fallback for anything else an agency runs internally. For Durant city, expect 0 businesses available across all verticals once you scan a vertical for the first time. $28K median household income and 1,904 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Durant city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (3 scans / month)
  • every profiled business
  • Full phone numbers
  • Ranked by vulnerability score
  • Census + demographic intelligence
  • Generic CSV export (CRM-ready)
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