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Mississippi cities ranked by market opportunity

LocalVein profiles 196 Mississippi cities, covering 1,570,591 residents across the state. The median Market Opportunity Score across Mississippi sits at 28 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

196

Total population

1,570,591

Median MOS

Businesses scanned

Mississippi cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Cleary CDP	2,060	—	—	47
2	University CDP	4,899	—	—	40
3	Mississippi State CDP	4,367	—	—	40
4	Alcorn State University CDP	1,007	—	—	38
5	Hide-A-Way Lake CDP	2,615	$70,333	$195,500	38
6	Madison city	27,775	$120,918	$334,700	35
7	Bridgetown CDP	2,955	$127,917	$320,800	34
8	Columbus AFB CDP	1,368	$75,952	—	34
9	Marks city	1,483	$35,074	$99,300	34
10	Pelahatchie town	1,648	$52,957	$183,300	34
11	Moss Point city	12,066	$46,684	$107,700	33
12	Magnolia city	3,264	$37,447	$60,000	33
13	Escatawpa CDP	3,626	$35,313	$89,800	33
14	Stonewall town	1,058	$27,981	$60,000	33
15	Ocean Springs city	18,561	$78,929	$235,100	32
16	Rawls Springs CDP	1,554	$49,573	$101,200	32
17	Collinsville CDP	1,849	$78,750	$177,000	32
18	New Hope CDP	3,587	$79,250	$223,900	32
19	Belzoni city	1,664	$45,000	$103,400	32
20	Petal city	11,195	$72,845	$161,400	32
21	Hurley CDP	1,305	$67,051	$215,600	32
22	Sardis town	2,525	$32,134	$72,100	32
23	Diamondhead city	9,338	$86,208	$236,700	32
24	Brandon city	25,352	$93,073	$255,900	32
25	Raymond city	1,856	$46,875	$206,000	31
26	Nellieburg CDP	1,297	$24,227	$120,200	31
27	Waynesboro city	4,552	$30,910	$84,400	31
28	Mendenhall city	2,397	$39,911	$102,800	31
29	Lynchburg CDP	1,894	$93,750	$201,500	31
30	Mantachie town	1,745	$81,818	$131,900	31
31	Richton town	1,180	$35,568	$137,600	31
32	Farmington town	2,044	$50,294	$132,300	31
33	Booneville city	9,060	$50,112	$123,500	31
34	Lexington city	1,202	$39,375	$90,300	31
35	Port Gibson city	1,114	$29,500	$127,100	31
36	Clinton city	27,418	$70,913	$220,400	31
37	Iuka city	3,118	$45,805	$122,200	31
38	Olive Branch city	46,538	$98,421	$269,900	31
39	Leland city	3,864	$39,767	$111,100	31
40	Vancleave CDP	5,196	$71,000	$218,900	31
41	Robinhood CDP	1,304	$59,706	$85,300	31
42	Cleveland city	10,855	$43,519	$162,300	31
43	Carthage city	4,859	$47,304	$146,800	30
44	Aberdeen city	4,909	$40,732	$84,100	30
45	Laurel city	17,129	$37,781	$110,200	30
46	Philadelphia city	7,030	$36,781	$95,600	30
47	Arnold Line CDP	1,434	$51,136	$156,100	30
48	Beechwood CDP	3,708	$88,653	$239,400	30
49	Taylorsville town	1,997	$33,750	$134,500	30
50	Raleigh town	1,104	$35,833	$110,700	30
51	Belmont town	2,538	$43,152	$160,900	30
52	Calhoun City town	1,804	$45,439	$85,600	30
53	Mooreville CDP	2,052	$143,681	$175,100	30
54	DeLisle CDP	1,514	$90,288	$228,100	30
55	Nettleton city	2,023	$44,178	$90,900	30
56	Leakesville town	5,564	$65,745	$111,300	30
57	Columbia city	5,804	$34,328	$112,100	30
58	Shelby city	1,709	$27,728	$82,400	30
59	Terry town	1,809	$48,354	$155,800	30
60	Lucedale city	2,944	$38,468	$151,200	30
61	Louisville city	6,018	$37,679	$135,800	30
62	Victoria CDP	1,208	$67,854	$175,600	30
63	Macon city	3,454	$29,167	$98,200	30
64	Hernando city	17,580	$71,451	$282,200	30
65	Natchez city	14,207	$35,613	$114,100	29
66	Wiggins city	4,270	$41,705	$105,700	29
67	Ripley city	5,415	$56,641	$132,500	29
68	Vicksburg city	20,944	$42,484	$117,000	29
69	Holly Springs city	6,861	$47,344	$110,900	29
70	Amory city	6,564	$51,592	$140,700	29
71	Ackerman town	1,906	$47,917	$131,000	29
72	West Point city	9,967	$35,055	$119,300	29
73	Union town	2,289	$42,791	$105,600	29
74	Sumrall town	2,112	$72,348	$214,900	29
75	Conehatta CDP	1,110	$45,565	$119,000	29
76	Fulton city	4,511	$56,620	$140,300	29
77	Prentiss town	1,048	$30,395	$84,800	29
78	Sharon CDP	2,223	$90,278	$100,100	29
79	Bay Springs city	2,021	$49,183	$147,600	29
80	Long Beach city	16,876	$71,121	$205,300	29
81	Gulf Hills CDP	8,193	$66,472	$191,800	29
82	Pearl River CDP	4,403	$46,295	$55,000	29
83	Purvis city	1,691	$34,688	$122,500	29
84	Vardaman town	1,004	$36,000	$55,000	29
85	Algoma town	1,065	$60,000	$201,500	28
86	Wesson town	2,346	$50,987	$111,700	28
87	Quitman city	1,949	$44,744	$123,000	28
88	Tupelo city	37,825	$66,314	$201,300	28
89	Pearl city	27,458	$54,643	$170,900	28
90	Tylertown town	2,023	—	$117,200	28
91	Indianola city	9,360	$39,275	$119,100	28
92	Pontotoc city	5,717	$50,230	$144,300	28
93	Gulf Park Estates CDP	6,517	$62,100	$196,800	28
94	Kosciusko city	6,994	$36,490	$115,900	28
95	Picayune city	11,839	$37,270	$146,500	28
96	Clarksdale city	14,423	$35,210	$84,200	28
97	Saltillo city	4,962	$84,063	$200,800	28
98	Gluckstadt city	2,791	$118,577	$277,000	28
99	Flora town	2,399	$36,453	$213,700	28
100	New Albany city	7,661	$46,276	$150,000	28
101	Lyman CDP	2,041	$97,500	$205,000	28
102	Monticello town	1,277	$28,920	$114,200	28
103	Houston city	3,757	$36,667	$121,300	28
104	Richland city	7,250	$63,611	$131,300	28
105	Kiln CDP	2,454	$70,708	$150,500	28
106	Glendale CDP	1,519	$55,438	$113,700	28
107	Jackson city	149,827	$43,238	$108,200	28
108	Wade CDP	1,380	—	$207,900	27
109	Hollandale city	2,258	$36,058	$88,700	27
110	Newton city	3,151	$34,286	$82,700	27
111	Shaw city	1,586	$23,913	$84,200	27
112	Ecru town	1,566	$68,500	$200,900	27
113	Pascagoula city	21,812	$43,286	$132,500	27
114	Blue Mountain town	1,452	$57,527	$78,600	27
115	Greenwood city	13,983	$34,659	$98,500	27
116	Baldwyn city	3,005	$43,333	$94,000	27
117	Grenada city	12,484	$42,470	$152,100	27
118	Greenville city	28,833	$36,297	$100,800	27
119	Batesville city	7,432	$46,492	$190,800	27
120	Metcalfe town	1,141	$33,194	$79,500	27
121	Water Valley city	3,380	$47,167	$111,000	27
122	Crystal Springs city	4,766	$42,990	$88,300	27
123	Charleston city	2,301	$37,351	$87,700	27
124	Bay St. Louis city	9,971	$70,082	$231,900	27
125	Byram city	12,847	$74,103	$177,200	27
126	Southaven city	55,531	$76,159	$214,800	27
127	Poplarville city	2,814	$65,147	$164,500	27
128	Gautier city	19,026	$62,480	$162,700	27
129	Morton city	3,661	$38,889	$90,000	27
130	Collins city	2,180	$35,946	$90,400	27
131	Corinth city	14,450	$41,243	$164,200	27
132	Meridian city	34,466	$34,657	$100,800	27
133	Durant city	1,904	$28,050	$58,100	27
134	Pickens town	1,235	$31,107	$104,200	27
135	Brookhaven city	11,656	$36,269	$111,500	27
136	Courtland town	1,184	$47,167	$97,800	27
137	Rolling Fork city	2,001	$34,375	$121,100	27
138	Latimer CDP	6,474	$66,016	$178,500	27
139	Senatobia city	8,306	$52,370	$208,000	27
140	Caledonia town	1,283	$81,741	$175,000	26
141	Centreville town	2,348	$47,844	$57,200	26
142	Coldwater town	1,293	$41,484	$85,400	26
143	Okolona city	2,623	$34,400	$81,100	26
144	Moorhead city	1,370	$35,885	$85,600	26
145	Columbus city	23,616	$40,588	$121,200	26
146	Hazlehurst city	3,547	$40,491	$109,400	26
147	Forest city	5,365	$51,082	$129,100	26
148	McComb city	12,202	$40,515	$102,100	26
149	Drew city	2,186	$22,407	$60,000	26
150	Ruleville city	2,859	$35,536	$94,700	26
151	Horn Lake city	26,622	$56,847	$158,900	25
152	Florence city	4,647	$86,406	$207,400	25
153	Magee city	3,977	$43,250	$122,700	25
154	Winona city	4,319	$27,486	$93,500	25
155	Eupora city	2,036	$52,546	$96,800	25
156	Ellisville city	4,593	$32,853	$97,000	25
157	Vaiden town	1,311	$22,273	$47,000	25
158	Summit town	2,684	$33,983	$101,700	25
159	Byhalia town	1,935	$37,813	$111,300	25
160	Guntown town	2,174	$72,292	$167,600	25
161	Gloster town	1,189	$22,500	$73,400	25
162	Gulfport city	72,533	$46,044	$167,100	24
163	Flowood city	10,384	$83,204	$288,400	24
164	St. Martin CDP	7,797	$53,488	$171,300	24
165	Shannon town	1,719	$42,208	$120,200	24
166	Decatur town	2,025	$47,258	$125,800	24
167	Nicholson CDP	2,523	$46,468	$98,500	24
168	Bruce town	1,445	$32,772	$76,100	24
169	Ridgeland city	24,548	$63,470	$259,600	24
170	Canton city	10,863	$34,812	$111,800	24
171	Tutwiler town	2,049	$33,836	$59,900	24
172	Rosedale city	1,871	$16,691	$100,800	23
173	Lumberton city	1,515	$40,050	$78,000	23
174	Fayette city	1,602	$25,383	$73,800	23
175	Yazoo City city	10,270	$28,722	$93,000	23
176	Maben town	1,435	$28,816	$72,200	23
177	Biloxi city	49,011	$55,958	$203,200	23
178	Hattiesburg city	48,507	$44,140	$153,600	23
179	Sunflower town	1,049	$24,479	$77,800	23
180	Pass Christian city	5,942	$74,302	$257,300	22
181	Mount Olive town	1,268	—	$57,100	22
182	Oak Grove CDP	2,200	$105,069	$239,600	22
183	Waveland city	7,066	$58,795	$201,800	22
184	Como town	1,464	$21,865	$162,500	22
185	Marion town	2,033	$57,292	$194,800	22
186	D'Iberville city	13,033	$65,712	$199,000	22
187	Itta Bena city	1,735	$32,898	$100,200	21
188	Verona city	2,782	$44,018	$113,900	21
189	Starkville city	25,611	$39,751	$265,900	21
190	West Hattiesburg CDP	6,509	$38,269	$209,100	21
191	Mound Bayou city	1,526	$23,194	$63,100	21
192	Tchula town	2,154	$35,441	$57,500	20
193	Walls town	1,392	$54,375	$160,800	19
194	Oxford city	26,086	$59,901	$333,400	18
195	Goodman town	1,237	$14,722	$37,200	16
196	Tunica Resorts CDP	1,977	$40,455	$172,400	11

Mississippi by the numbers

Mississippi's largest profiled market is Jackson city at 149,827 residents, while the median Mississippi city on LocalVein has a population of 2,837. About 92% of the Mississippi cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Mississippi's profiled cities sits at $44K, with Mooreville CDP topping the ranking at $144K and Goodman town anchoring the other end at $15K — roughly a 10× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 196 Mississippi cities in this table, the median Market Opportunity Score is 28 out of 100, and Cleary CDP currently leads at 47. About 0% of Mississippi's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Mississippi typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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