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Mississippi cities ranked by market opportunity

LocalVein profiles 196 Mississippi cities, covering 1,570,591 residents across the state. The median Market Opportunity Score across Mississippi sits at 28 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

196

Total population

1,570,591

Median MOS

Businesses scanned

Mississippi cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Cleary CDP	2,060	—	—	Warning: 47
2	University CDP	4,899	—	—	Warning: 40
3	Mississippi State CDP	4,367	—	—	Warning: 40
4	Alcorn State University CDP	1,007	—	—	Info: 38
5	Hide-A-Way Lake CDP	2,615	$70,333	$195,500	Info: 38
6	Madison city	27,775	$120,918	$334,700	Info: 35
7	Bridgetown CDP	2,955	$127,917	$320,800	Info: 34
8	Columbus AFB CDP	1,368	$75,952	—	Info: 34
9	Marks city	1,483	$35,074	$99,300	Info: 34
10	Pelahatchie town	1,648	$52,957	$183,300	Info: 34
11	Moss Point city	12,066	$46,684	$107,700	Info: 33
12	Magnolia city	3,264	$37,447	$60,000	Info: 33
13	Escatawpa CDP	3,626	$35,313	$89,800	Info: 33
14	Stonewall town	1,058	$27,981	$60,000	Info: 33
15	Ocean Springs city	18,561	$78,929	$235,100	Info: 32
16	Rawls Springs CDP	1,554	$49,573	$101,200	Info: 32
17	Collinsville CDP	1,849	$78,750	$177,000	Info: 32
18	New Hope CDP	3,587	$79,250	$223,900	Info: 32
19	Belzoni city	1,664	$45,000	$103,400	Info: 32
20	Petal city	11,195	$72,845	$161,400	Info: 32
21	Hurley CDP	1,305	$67,051	$215,600	Info: 32
22	Sardis town	2,525	$32,134	$72,100	Info: 32
23	Diamondhead city	9,338	$86,208	$236,700	Info: 32
24	Brandon city	25,352	$93,073	$255,900	Info: 32
25	Raymond city	1,856	$46,875	$206,000	Info: 31
26	Nellieburg CDP	1,297	$24,227	$120,200	Info: 31
27	Waynesboro city	4,552	$30,910	$84,400	Info: 31
28	Mendenhall city	2,397	$39,911	$102,800	Info: 31
29	Lynchburg CDP	1,894	$93,750	$201,500	Info: 31
30	Mantachie town	1,745	$81,818	$131,900	Info: 31
31	Richton town	1,180	$35,568	$137,600	Info: 31
32	Farmington town	2,044	$50,294	$132,300	Info: 31
33	Booneville city	9,060	$50,112	$123,500	Info: 31
34	Lexington city	1,202	$39,375	$90,300	Info: 31
35	Port Gibson city	1,114	$29,500	$127,100	Info: 31
36	Clinton city	27,418	$70,913	$220,400	Info: 31
37	Iuka city	3,118	$45,805	$122,200	Info: 31
38	Olive Branch city	46,538	$98,421	$269,900	Info: 31
39	Leland city	3,864	$39,767	$111,100	Info: 31
40	Vancleave CDP	5,196	$71,000	$218,900	Info: 31
41	Robinhood CDP	1,304	$59,706	$85,300	Info: 31
42	Cleveland city	10,855	$43,519	$162,300	Info: 31
43	Carthage city	4,859	$47,304	$146,800	Info: 30
44	Aberdeen city	4,909	$40,732	$84,100	Info: 30
45	Laurel city	17,129	$37,781	$110,200	Info: 30
46	Philadelphia city	7,030	$36,781	$95,600	Info: 30
47	Arnold Line CDP	1,434	$51,136	$156,100	Info: 30
48	Beechwood CDP	3,708	$88,653	$239,400	Info: 30
49	Taylorsville town	1,997	$33,750	$134,500	Info: 30
50	Raleigh town	1,104	$35,833	$110,700	Info: 30
51	Belmont town	2,538	$43,152	$160,900	Info: 30
52	Calhoun City town	1,804	$45,439	$85,600	Info: 30
53	Mooreville CDP	2,052	$143,681	$175,100	Info: 30
54	DeLisle CDP	1,514	$90,288	$228,100	Info: 30
55	Nettleton city	2,023	$44,178	$90,900	Info: 30
56	Leakesville town	5,564	$65,745	$111,300	Info: 30
57	Columbia city	5,804	$34,328	$112,100	Info: 30
58	Shelby city	1,709	$27,728	$82,400	Info: 30
59	Terry town	1,809	$48,354	$155,800	Info: 30
60	Lucedale city	2,944	$38,468	$151,200	Info: 30
61	Louisville city	6,018	$37,679	$135,800	Info: 30
62	Victoria CDP	1,208	$67,854	$175,600	Info: 30
63	Macon city	3,454	$29,167	$98,200	Info: 30
64	Hernando city	17,580	$71,451	$282,200	Info: 30
65	Natchez city	14,207	$35,613	$114,100	Info: 29
66	Wiggins city	4,270	$41,705	$105,700	Info: 29
67	Ripley city	5,415	$56,641	$132,500	Info: 29
68	Vicksburg city	20,944	$42,484	$117,000	Info: 29
69	Holly Springs city	6,861	$47,344	$110,900	Info: 29
70	Amory city	6,564	$51,592	$140,700	Info: 29
71	Ackerman town	1,906	$47,917	$131,000	Info: 29
72	West Point city	9,967	$35,055	$119,300	Info: 29
73	Union town	2,289	$42,791	$105,600	Info: 29
74	Sumrall town	2,112	$72,348	$214,900	Info: 29
75	Conehatta CDP	1,110	$45,565	$119,000	Info: 29
76	Fulton city	4,511	$56,620	$140,300	Info: 29
77	Prentiss town	1,048	$30,395	$84,800	Info: 29
78	Sharon CDP	2,223	$90,278	$100,100	Info: 29
79	Bay Springs city	2,021	$49,183	$147,600	Info: 29
80	Long Beach city	16,876	$71,121	$205,300	Info: 29
81	Gulf Hills CDP	8,193	$66,472	$191,800	Info: 29
82	Pearl River CDP	4,403	$46,295	$55,000	Info: 29
83	Purvis city	1,691	$34,688	$122,500	Info: 29
84	Vardaman town	1,004	$36,000	$55,000	Info: 29
85	Algoma town	1,065	$60,000	$201,500	Info: 28
86	Wesson town	2,346	$50,987	$111,700	Info: 28
87	Quitman city	1,949	$44,744	$123,000	Info: 28
88	Tupelo city	37,825	$66,314	$201,300	Info: 28
89	Pearl city	27,458	$54,643	$170,900	Info: 28
90	Tylertown town	2,023	—	$117,200	Info: 28
91	Indianola city	9,360	$39,275	$119,100	Info: 28
92	Pontotoc city	5,717	$50,230	$144,300	Info: 28
93	Gulf Park Estates CDP	6,517	$62,100	$196,800	Info: 28
94	Kosciusko city	6,994	$36,490	$115,900	Info: 28
95	Picayune city	11,839	$37,270	$146,500	Info: 28
96	Clarksdale city	14,423	$35,210	$84,200	Info: 28
97	Saltillo city	4,962	$84,063	$200,800	Info: 28
98	Gluckstadt city	2,791	$118,577	$277,000	Info: 28
99	Flora town	2,399	$36,453	$213,700	Info: 28
100	New Albany city	7,661	$46,276	$150,000	Info: 28
101	Lyman CDP	2,041	$97,500	$205,000	Info: 28
102	Monticello town	1,277	$28,920	$114,200	Info: 28
103	Houston city	3,757	$36,667	$121,300	Info: 28
104	Richland city	7,250	$63,611	$131,300	Info: 28
105	Kiln CDP	2,454	$70,708	$150,500	Info: 28
106	Glendale CDP	1,519	$55,438	$113,700	Info: 28
107	Jackson city	149,827	$43,238	$108,200	Info: 28
108	Wade CDP	1,380	—	$207,900	Info: 27
109	Hollandale city	2,258	$36,058	$88,700	Info: 27
110	Newton city	3,151	$34,286	$82,700	Info: 27
111	Shaw city	1,586	$23,913	$84,200	Info: 27
112	Ecru town	1,566	$68,500	$200,900	Info: 27
113	Pascagoula city	21,812	$43,286	$132,500	Info: 27
114	Blue Mountain town	1,452	$57,527	$78,600	Info: 27
115	Greenwood city	13,983	$34,659	$98,500	Info: 27
116	Baldwyn city	3,005	$43,333	$94,000	Info: 27
117	Grenada city	12,484	$42,470	$152,100	Info: 27
118	Greenville city	28,833	$36,297	$100,800	Info: 27
119	Batesville city	7,432	$46,492	$190,800	Info: 27
120	Metcalfe town	1,141	$33,194	$79,500	Info: 27
121	Water Valley city	3,380	$47,167	$111,000	Info: 27
122	Crystal Springs city	4,766	$42,990	$88,300	Info: 27
123	Charleston city	2,301	$37,351	$87,700	Info: 27
124	Bay St. Louis city	9,971	$70,082	$231,900	Info: 27
125	Byram city	12,847	$74,103	$177,200	Info: 27
126	Southaven city	55,531	$76,159	$214,800	Info: 27
127	Poplarville city	2,814	$65,147	$164,500	Info: 27
128	Gautier city	19,026	$62,480	$162,700	Info: 27
129	Morton city	3,661	$38,889	$90,000	Info: 27
130	Collins city	2,180	$35,946	$90,400	Info: 27
131	Corinth city	14,450	$41,243	$164,200	Info: 27
132	Meridian city	34,466	$34,657	$100,800	Info: 27
133	Durant city	1,904	$28,050	$58,100	Info: 27
134	Pickens town	1,235	$31,107	$104,200	Info: 27
135	Brookhaven city	11,656	$36,269	$111,500	Info: 27
136	Courtland town	1,184	$47,167	$97,800	Info: 27
137	Rolling Fork city	2,001	$34,375	$121,100	Info: 27
138	Latimer CDP	6,474	$66,016	$178,500	Info: 27
139	Senatobia city	8,306	$52,370	$208,000	Info: 27
140	Caledonia town	1,283	$81,741	$175,000	Info: 26
141	Centreville town	2,348	$47,844	$57,200	Info: 26
142	Coldwater town	1,293	$41,484	$85,400	Info: 26
143	Okolona city	2,623	$34,400	$81,100	Info: 26
144	Moorhead city	1,370	$35,885	$85,600	Info: 26
145	Columbus city	23,616	$40,588	$121,200	Info: 26
146	Hazlehurst city	3,547	$40,491	$109,400	Info: 26
147	Forest city	5,365	$51,082	$129,100	Info: 26
148	McComb city	12,202	$40,515	$102,100	Info: 26
149	Drew city	2,186	$22,407	$60,000	Info: 26
150	Ruleville city	2,859	$35,536	$94,700	Info: 26
151	Horn Lake city	26,622	$56,847	$158,900	Info: 25
152	Florence city	4,647	$86,406	$207,400	Info: 25
153	Magee city	3,977	$43,250	$122,700	Info: 25
154	Winona city	4,319	$27,486	$93,500	Info: 25
155	Eupora city	2,036	$52,546	$96,800	Info: 25
156	Ellisville city	4,593	$32,853	$97,000	Info: 25
157	Vaiden town	1,311	$22,273	$47,000	Info: 25
158	Summit town	2,684	$33,983	$101,700	Info: 25
159	Byhalia town	1,935	$37,813	$111,300	Info: 25
160	Guntown town	2,174	$72,292	$167,600	Info: 25
161	Gloster town	1,189	$22,500	$73,400	Info: 25
162	Gulfport city	72,533	$46,044	$167,100	Info: 24
163	Flowood city	10,384	$83,204	$288,400	Info: 24
164	St. Martin CDP	7,797	$53,488	$171,300	Info: 24
165	Shannon town	1,719	$42,208	$120,200	Info: 24
166	Decatur town	2,025	$47,258	$125,800	Info: 24
167	Nicholson CDP	2,523	$46,468	$98,500	Info: 24
168	Bruce town	1,445	$32,772	$76,100	Info: 24
169	Ridgeland city	24,548	$63,470	$259,600	Info: 24
170	Canton city	10,863	$34,812	$111,800	Info: 24
171	Tutwiler town	2,049	$33,836	$59,900	Info: 24
172	Rosedale city	1,871	$16,691	$100,800	Info: 23
173	Lumberton city	1,515	$40,050	$78,000	Info: 23
174	Fayette city	1,602	$25,383	$73,800	Info: 23
175	Yazoo City city	10,270	$28,722	$93,000	Info: 23
176	Maben town	1,435	$28,816	$72,200	Info: 23
177	Biloxi city	49,011	$55,958	$203,200	Info: 23
178	Hattiesburg city	48,507	$44,140	$153,600	Info: 23
179	Sunflower town	1,049	$24,479	$77,800	Info: 23
180	Pass Christian city	5,942	$74,302	$257,300	Info: 22
181	Mount Olive town	1,268	—	$57,100	Info: 22
182	Oak Grove CDP	2,200	$105,069	$239,600	Info: 22
183	Waveland city	7,066	$58,795	$201,800	Info: 22
184	Como town	1,464	$21,865	$162,500	Info: 22
185	Marion town	2,033	$57,292	$194,800	Info: 22
186	D'Iberville city	13,033	$65,712	$199,000	Info: 22
187	Itta Bena city	1,735	$32,898	$100,200	Info: 21
188	Verona city	2,782	$44,018	$113,900	Info: 21
189	Starkville city	25,611	$39,751	$265,900	Info: 21
190	West Hattiesburg CDP	6,509	$38,269	$209,100	Info: 21
191	Mound Bayou city	1,526	$23,194	$63,100	Info: 21
192	Tchula town	2,154	$35,441	$57,500	Info: 20
193	Walls town	1,392	$54,375	$160,800	Info: 19
194	Oxford city	26,086	$59,901	$333,400	Info: 18
195	Goodman town	1,237	$14,722	$37,200	Info: 16
196	Tunica Resorts CDP	1,977	$40,455	$172,400	Info: 11

Mississippi by the numbers

Mississippi's largest profiled market is Jackson city at 149,827 residents, while the median Mississippi city on LocalVein has a population of 2,837. About 92% of the Mississippi cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Mississippi's profiled cities sits at $44K, with Mooreville CDP topping the ranking at $144K and Goodman town anchoring the other end at $15K — roughly a 10× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 196 Mississippi cities in this table, the median Market Opportunity Score is 28 out of 100, and Cleary CDP currently leads at 47. About 0% of Mississippi's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Mississippi typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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