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Mississippi cities ranked by market opportunity

LocalVein profiles 196 Mississippi cities, covering 1,570,591 residents across the state. The median Market Opportunity Score across Mississippi sits at 28 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

196

Total population

1,570,591

Median MOS

Businesses scanned

Mississippi cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Cleary	2,060	—	—	Warning: 47
2	University	4,899	—	—	Warning: 40
3	Mississippi State	4,367	—	—	Warning: 40
4	Alcorn State University	1,007	—	—	Info: 38
5	Hide-A-Way Lake	2,615	$70,333	$195,500	Info: 38
6	Madison	27,775	$120,918	$334,700	Info: 35
7	Bridgetown	2,955	$127,917	$320,800	Info: 34
8	Columbus AFB	1,368	$75,952	—	Info: 34
9	Marks	1,483	$35,074	$99,300	Info: 34
10	Pelahatchie	1,648	$52,957	$183,300	Info: 34
11	Moss Point	12,066	$46,684	$107,700	Info: 33
12	Magnolia	3,264	$37,447	$60,000	Info: 33
13	Escatawpa	3,626	$35,313	$89,800	Info: 33
14	Stonewall	1,058	$27,981	$60,000	Info: 33
15	Ocean Springs	18,561	$78,929	$235,100	Info: 32
16	Rawls Springs	1,554	$49,573	$101,200	Info: 32
17	Collinsville	1,849	$78,750	$177,000	Info: 32
18	New Hope	3,587	$79,250	$223,900	Info: 32
19	Belzoni	1,664	$45,000	$103,400	Info: 32
20	Petal	11,195	$72,845	$161,400	Info: 32
21	Hurley	1,305	$67,051	$215,600	Info: 32
22	Sardis	2,525	$32,134	$72,100	Info: 32
23	Diamondhead	9,338	$86,208	$236,700	Info: 32
24	Brandon	25,352	$93,073	$255,900	Info: 32
25	Raymond	1,856	$46,875	$206,000	Info: 31
26	Nellieburg	1,297	$24,227	$120,200	Info: 31
27	Waynesboro	4,552	$30,910	$84,400	Info: 31
28	Mendenhall	2,397	$39,911	$102,800	Info: 31
29	Lynchburg	1,894	$93,750	$201,500	Info: 31
30	Mantachie	1,745	$81,818	$131,900	Info: 31
31	Richton	1,180	$35,568	$137,600	Info: 31
32	Farmington	2,044	$50,294	$132,300	Info: 31
33	Booneville	9,060	$50,112	$123,500	Info: 31
34	Lexington	1,202	$39,375	$90,300	Info: 31
35	Port Gibson	1,114	$29,500	$127,100	Info: 31
36	Clinton	27,418	$70,913	$220,400	Info: 31
37	Iuka	3,118	$45,805	$122,200	Info: 31
38	Olive Branch	46,538	$98,421	$269,900	Info: 31
39	Leland	3,864	$39,767	$111,100	Info: 31
40	Vancleave	5,196	$71,000	$218,900	Info: 31
41	Robinhood	1,304	$59,706	$85,300	Info: 31
42	Cleveland	10,855	$43,519	$162,300	Info: 31
43	Carthage	4,859	$47,304	$146,800	Info: 30
44	Aberdeen	4,909	$40,732	$84,100	Info: 30
45	Laurel	17,129	$37,781	$110,200	Info: 30
46	Philadelphia	7,030	$36,781	$95,600	Info: 30
47	Arnold Line	1,434	$51,136	$156,100	Info: 30
48	Beechwood	3,708	$88,653	$239,400	Info: 30
49	Taylorsville	1,997	$33,750	$134,500	Info: 30
50	Raleigh	1,104	$35,833	$110,700	Info: 30
51	Belmont	2,538	$43,152	$160,900	Info: 30
52	Calhoun City	1,804	$45,439	$85,600	Info: 30
53	Mooreville	2,052	$143,681	$175,100	Info: 30
54	DeLisle	1,514	$90,288	$228,100	Info: 30
55	Nettleton	2,023	$44,178	$90,900	Info: 30
56	Leakesville	5,564	$65,745	$111,300	Info: 30
57	Columbia	5,804	$34,328	$112,100	Info: 30
58	Shelby	1,709	$27,728	$82,400	Info: 30
59	Terry	1,809	$48,354	$155,800	Info: 30
60	Lucedale	2,944	$38,468	$151,200	Info: 30
61	Louisville	6,018	$37,679	$135,800	Info: 30
62	Victoria	1,208	$67,854	$175,600	Info: 30
63	Macon	3,454	$29,167	$98,200	Info: 30
64	Hernando	17,580	$71,451	$282,200	Info: 30
65	Natchez	14,207	$35,613	$114,100	Info: 29
66	Wiggins	4,270	$41,705	$105,700	Info: 29
67	Ripley	5,415	$56,641	$132,500	Info: 29
68	Vicksburg	20,944	$42,484	$117,000	Info: 29
69	Holly Springs	6,861	$47,344	$110,900	Info: 29
70	Amory	6,564	$51,592	$140,700	Info: 29
71	Ackerman	1,906	$47,917	$131,000	Info: 29
72	West Point	9,967	$35,055	$119,300	Info: 29
73	Union	2,289	$42,791	$105,600	Info: 29
74	Sumrall	2,112	$72,348	$214,900	Info: 29
75	Conehatta	1,110	$45,565	$119,000	Info: 29
76	Fulton	4,511	$56,620	$140,300	Info: 29
77	Prentiss	1,048	$30,395	$84,800	Info: 29
78	Sharon	2,223	$90,278	$100,100	Info: 29
79	Bay Springs	2,021	$49,183	$147,600	Info: 29
80	Long Beach	16,876	$71,121	$205,300	Info: 29
81	Gulf Hills	8,193	$66,472	$191,800	Info: 29
82	Pearl River	4,403	$46,295	$55,000	Info: 29
83	Purvis	1,691	$34,688	$122,500	Info: 29
84	Vardaman	1,004	$36,000	$55,000	Info: 29
85	Algoma	1,065	$60,000	$201,500	Info: 28
86	Wesson	2,346	$50,987	$111,700	Info: 28
87	Quitman	1,949	$44,744	$123,000	Info: 28
88	Tupelo	37,825	$66,314	$201,300	Info: 28
89	Pearl	27,458	$54,643	$170,900	Info: 28
90	Tylertown	2,023	—	$117,200	Info: 28
91	Indianola	9,360	$39,275	$119,100	Info: 28
92	Pontotoc	5,717	$50,230	$144,300	Info: 28
93	Gulf Park Estates	6,517	$62,100	$196,800	Info: 28
94	Kosciusko	6,994	$36,490	$115,900	Info: 28
95	Picayune	11,839	$37,270	$146,500	Info: 28
96	Clarksdale	14,423	$35,210	$84,200	Info: 28
97	Saltillo	4,962	$84,063	$200,800	Info: 28
98	Gluckstadt	2,791	$118,577	$277,000	Info: 28
99	Flora	2,399	$36,453	$213,700	Info: 28
100	New Albany	7,661	$46,276	$150,000	Info: 28
101	Lyman	2,041	$97,500	$205,000	Info: 28
102	Monticello	1,277	$28,920	$114,200	Info: 28
103	Houston	3,757	$36,667	$121,300	Info: 28
104	Richland	7,250	$63,611	$131,300	Info: 28
105	Kiln	2,454	$70,708	$150,500	Info: 28
106	Glendale	1,519	$55,438	$113,700	Info: 28
107	Jackson	149,827	$43,238	$108,200	Info: 28
108	Wade	1,380	—	$207,900	Info: 27
109	Hollandale	2,258	$36,058	$88,700	Info: 27
110	Newton	3,151	$34,286	$82,700	Info: 27
111	Shaw	1,586	$23,913	$84,200	Info: 27
112	Ecru	1,566	$68,500	$200,900	Info: 27
113	Pascagoula	21,812	$43,286	$132,500	Info: 27
114	Blue Mountain	1,452	$57,527	$78,600	Info: 27
115	Greenwood	13,983	$34,659	$98,500	Info: 27
116	Baldwyn	3,005	$43,333	$94,000	Info: 27
117	Grenada	12,484	$42,470	$152,100	Info: 27
118	Greenville	28,833	$36,297	$100,800	Info: 27
119	Batesville	7,432	$46,492	$190,800	Info: 27
120	Metcalfe	1,141	$33,194	$79,500	Info: 27
121	Water Valley	3,380	$47,167	$111,000	Info: 27
122	Crystal Springs	4,766	$42,990	$88,300	Info: 27
123	Charleston	2,301	$37,351	$87,700	Info: 27
124	Bay St. Louis	9,971	$70,082	$231,900	Info: 27
125	Byram	12,847	$74,103	$177,200	Info: 27
126	Southaven	55,531	$76,159	$214,800	Info: 27
127	Poplarville	2,814	$65,147	$164,500	Info: 27
128	Gautier	19,026	$62,480	$162,700	Info: 27
129	Morton	3,661	$38,889	$90,000	Info: 27
130	Collins	2,180	$35,946	$90,400	Info: 27
131	Corinth	14,450	$41,243	$164,200	Info: 27
132	Meridian	34,466	$34,657	$100,800	Info: 27
133	Durant	1,904	$28,050	$58,100	Info: 27
134	Pickens	1,235	$31,107	$104,200	Info: 27
135	Brookhaven	11,656	$36,269	$111,500	Info: 27
136	Courtland	1,184	$47,167	$97,800	Info: 27
137	Rolling Fork	2,001	$34,375	$121,100	Info: 27
138	Latimer	6,474	$66,016	$178,500	Info: 27
139	Senatobia	8,306	$52,370	$208,000	Info: 27
140	Caledonia	1,283	$81,741	$175,000	Info: 26
141	Centreville	2,348	$47,844	$57,200	Info: 26
142	Coldwater	1,293	$41,484	$85,400	Info: 26
143	Okolona	2,623	$34,400	$81,100	Info: 26
144	Moorhead	1,370	$35,885	$85,600	Info: 26
145	Columbus	23,616	$40,588	$121,200	Info: 26
146	Hazlehurst	3,547	$40,491	$109,400	Info: 26
147	Forest	5,365	$51,082	$129,100	Info: 26
148	McComb	12,202	$40,515	$102,100	Info: 26
149	Drew	2,186	$22,407	$60,000	Info: 26
150	Ruleville	2,859	$35,536	$94,700	Info: 26
151	Horn Lake	26,622	$56,847	$158,900	Info: 25
152	Florence	4,647	$86,406	$207,400	Info: 25
153	Magee	3,977	$43,250	$122,700	Info: 25
154	Winona	4,319	$27,486	$93,500	Info: 25
155	Eupora	2,036	$52,546	$96,800	Info: 25
156	Ellisville	4,593	$32,853	$97,000	Info: 25
157	Vaiden	1,311	$22,273	$47,000	Info: 25
158	Summit	2,684	$33,983	$101,700	Info: 25
159	Byhalia	1,935	$37,813	$111,300	Info: 25
160	Guntown	2,174	$72,292	$167,600	Info: 25
161	Gloster	1,189	$22,500	$73,400	Info: 25
162	Gulfport	72,533	$46,044	$167,100	Info: 24
163	Flowood	10,384	$83,204	$288,400	Info: 24
164	St. Martin	7,797	$53,488	$171,300	Info: 24
165	Shannon	1,719	$42,208	$120,200	Info: 24
166	Decatur	2,025	$47,258	$125,800	Info: 24
167	Nicholson	2,523	$46,468	$98,500	Info: 24
168	Bruce	1,445	$32,772	$76,100	Info: 24
169	Ridgeland	24,548	$63,470	$259,600	Info: 24
170	Canton	10,863	$34,812	$111,800	Info: 24
171	Tutwiler	2,049	$33,836	$59,900	Info: 24
172	Rosedale	1,871	$16,691	$100,800	Info: 23
173	Lumberton	1,515	$40,050	$78,000	Info: 23
174	Fayette	1,602	$25,383	$73,800	Info: 23
175	Yazoo City	10,270	$28,722	$93,000	Info: 23
176	Maben	1,435	$28,816	$72,200	Info: 23
177	Biloxi	49,011	$55,958	$203,200	Info: 23
178	Hattiesburg	48,507	$44,140	$153,600	Info: 23
179	Sunflower	1,049	$24,479	$77,800	Info: 23
180	Pass Christian	5,942	$74,302	$257,300	Info: 22
181	Mount Olive	1,268	—	$57,100	Info: 22
182	Oak Grove	2,200	$105,069	$239,600	Info: 22
183	Waveland	7,066	$58,795	$201,800	Info: 22
184	Como	1,464	$21,865	$162,500	Info: 22
185	Marion	2,033	$57,292	$194,800	Info: 22
186	D'Iberville	13,033	$65,712	$199,000	Info: 22
187	Itta Bena	1,735	$32,898	$100,200	Info: 21
188	Verona	2,782	$44,018	$113,900	Info: 21
189	Starkville	25,611	$39,751	$265,900	Info: 21
190	West Hattiesburg	6,509	$38,269	$209,100	Info: 21
191	Mound Bayou	1,526	$23,194	$63,100	Info: 21
192	Tchula	2,154	$35,441	$57,500	Info: 20
193	Walls	1,392	$54,375	$160,800	Info: 19
194	Oxford	26,086	$59,901	$333,400	Info: 18
195	Goodman	1,237	$14,722	$37,200	Info: 16
196	Tunica Resorts	1,977	$40,455	$172,400	Info: 11

Mississippi by the numbers

Mississippi's largest profiled market is Jackson at 149,827 residents, while the median Mississippi city on LocalVein has a population of 2,837. About 92% of the Mississippi cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Mississippi's profiled cities sits at $44K, with Mooreville topping the ranking at $144K and Goodman anchoring the other end at $15K — roughly a 10× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 196 Mississippi cities in this table, the median Market Opportunity Score is 28 out of 100, and Cleary currently leads at 47. About 0% of Mississippi's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Mississippi typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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