Skip to content
Southaven, MS · market profile

Southaven, MS

Southaven, MS is one of the largest US markets, with 55,531 residents and a median household income of $76K. At the 95th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. For an outbound team, Southaven rewards specialization: pick a vertical, build domain expertise, ride the volume.

27
of 100
Thin market
Population
55,531
Median HHI
$76,159
Median Home Value
$214,800
Homeownership
66%
Median Home Age
1997
Businesses Profiled
37

How Southaven's demographics shape the local-services market

The median home in Southaven is worth $215K, 33% below the US median of $320K. Lower home values compress per-job revenue across most trades verticals, which pushes the marketing math toward higher lead volume. Agencies running here typically position around frequency (monthly recurring services) rather than premium one-off jobs.

The median home in Southaven was built in 1997 — 17 years newer than the US baseline. Recent build vintage shifts the local trades wallet toward remodeling, landscaping, and smart-home retrofits rather than emergency repair. Agencies should weight their pitch toward aspirational creative instead of emergency-response messaging.

With 55,531 residents, Southaven ranks at the 95th percentile of US cities by population. Markets at this scale support deep specialization: agencies can pick a single vertical (HVAC, roofing, pest control) and run a six-figure book of business without ever crossing into adjacent service categories. The downside is real competition — both for prospects and for agency talent — so positioning on a measurable differentiator (response time, retention rate, channel mix) matters more here than in mid-sized markets.

Median Household Income
Southaven
$76,159
US median
$75,000
Median Home Value
Southaven
$214,800
US median
$320,000
Homeownership
Southaven
66%
US median
65%
Self-Employed shareData pending
Southaven
US median
6.0%

Top verticals by opportunity in Southaven

Every vertical we've profiled in Southaven, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor34Info: 27View leads
HVAC Contractor3Info: 2View leads

A sample of Southaven businesses profiled

  • Quality First Plumbing & Drain Etcplumbing contractor
  • Wright Mitch Plumbing Heating & ACplumbing contractor
  • R & R Plumbing Contractors Incplumbing contractor
  • Plumbing Solutions Incplumbing contractor
  • Brenner Tank Services LLCplumbing contractor

Showing 5 of 37. Phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Southaven, MS?
LocalVein currently indexes 37 businesses in Southaven, MS, spread across the service verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
Which vertical has the most prospects in Southaven?
plumbing contractors leads with 34 active operators in our index. For Southaven, this is the vertical with the deepest operator bench, which is why it reliably produces the fastest time-to-first-meeting for agencies prospecting here.
What does Southaven's Market Opportunity Score mean?
Southaven scores 26.84/100 on LocalVein's Market Opportunity Score. The score blends median home value ($215K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Southaven data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Southaven's demographic row was April 2026.
Can I export Southaven prospects to GoHighLevel, HubSpot, or Instantly?
Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For Southaven, expect 37 businesses available across all verticals once you scan a vertical for the first time. $76K median household income and 55,531 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Southaven is behind a 7-day trial.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
On a 7-day trial
  • all 37 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Southaven — free

7-day trial. Card required, cancel any time.