● New Mexico · state hub

New Mexico cities ranked by market opportunity

LocalVein profiles 157 New Mexico cities, covering 1,701,741 residents across the state. The median Market Opportunity Score across New Mexico sits at 32 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

157

Total population

1,701,741

Median MOS

Businesses scanned

211

New Mexico cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ohkay Owingeh	1,178	$65,179	$2,000,001	Warning: 60
2	Las Campanas	1,792	$196,023	$1,502,700	Warning: 49
3	Ranchos de Taos	2,348	$51,380	—	Warning: 43
4	White Rock	5,568	$150,714	$460,100	Warning: 43
5	Sandia Heights	3,083	$151,538	$623,500	Warning: 43
6	Berino	1,429	$37,614	—	Warning: 43
7	Paraje	1,405	$30,284	—	Warning: 43
8	Tano Road	1,581	$166,649	$1,019,600	Warning: 42
9	University Park	2,699	$25,433	—	Warning: 42
10	Tesuque	1,087	$52,273	$877,600	Warning: 41
11	Gamerco	1,583	$40,938	—	Warning: 40
12	Los Ranchos de Albuquerque	5,869	$70,801	$442,100	Info: 40
13	Corrales	8,557	$114,207	$549,700	Info: 39
14	Eldorado at Santa Fe	5,746	$96,692	$542,800	Info: 39
15	Mesilla	1,850	$73,681	$296,200	Info: 39
16	La Huerta	1,673	$83,672	$421,600	Info: 38
17	Bosque Farms	4,042	$63,889	$261,900	Info: 38
18	Doña Ana	1,154	$28,346	$107,500	Info: 38
19	Tome	1,525	$84,243	$272,400	Info: 37
20	Los Alamos	13,471	$136,502	$458,200	Info: 37
21	South Valley	36,605	$51,062	$205,200	Info: 37
22	San Felipe Pueblo	1,420	$55,385	$255,400	Info: 37
23	Peralta	3,385	$67,703	$275,000	Info: 36
24	Hurley	1,137	$41,167	$82,900	Info: 36
25	Thunder Mountain	1,456	$44,757	$339,500	Info: 36
26	Paradise Hills	4,662	$74,403	$241,300	Info: 36
27	Holloman AFB	4,052	$51,205	—	Info: 36
28	Santo Domingo Pueblo	2,162	$85,865	$146,100	Info: 36
29	Placitas CDP (Sandoval County)	4,375	$110,268	$520,200	Info: 36
30	Algodones	1,198	$63,750	$236,500	Info: 35
31	Ponderosa Pine	1,091	$83,864	$295,500	Info: 35
32	Valencia CDP (Valencia County)	2,219	$70,521	$242,400	Info: 35
33	Dixon	1,551	$43,148	$362,300	Info: 35
34	North Valley	11,474	$67,115	$290,500	Info: 35
35	Raton	6,013	$52,007	$148,200	Info: 35
36	Little Walnut Village	1,520	$100,170	$278,600	Info: 35
37	Nambe	2,045	$45,341	$259,700	Info: 35
38	El Cerro	3,093	$112,174	$291,800	Info: 35
39	Estancia	1,399	$34,559	$95,800	Info: 35
40	Tres Arroyos	1,870	$88,289	$702,100	Info: 34
41	Zuni Pueblo	6,132	$43,021	$79,200	Info: 34
42	Santa Ana Pueblo	1,028	$72,188	$147,100	Info: 34
43	Picacho Hills	1,995	$124,250	$438,600	Info: 34
44	Jemez Pueblo	2,273	$59,102	$190,000	Info: 34
45	Hatch	1,663	$40,625	$110,700	Info: 34
46	Sandia Knolls	1,436	$102,801	$286,400	Info: 34
47	La Mesilla	2,531	$74,385	$266,900	Info: 34
48	Carlsbad	31,813	$78,277	$187,900	Info: 34
49	Tucumcari	5,197	$39,915	$56,400	Info: 34
50	Jal	2,069	$60,703	$105,400	Info: 34
51	Mountainair	1,308	$41,678	$97,000	Info: 34
52	Talpa	1,126	$59,323	$356,300	Info: 34
53	Rio Communities	4,924	$46,223	$200,000	Info: 33
54	Upper Fruitland	1,496	$40,446	$91,700	Info: 33
55	San Ysidro	2,179	$90,724	$306,900	Info: 33
56	Spencerville	1,100	$60,708	$255,400	Info: 33
57	La Villita	1,440	$130,357	$259,500	Info: 33
58	Las Maravillas	1,776	$61,200	$191,300	Info: 33
59	Arroyo Seco	2,107	$69,917	$525,500	Info: 33
60	White Sands	1,577	$87,059	—	Info: 33
61	McIntosh	1,310	$65,116	$164,700	Info: 33
62	La Cienega	3,780	$68,676	$417,900	Info: 33
63	Edgewood	6,122	$81,227	$278,100	Info: 33
64	North Hobbs	6,099	$89,279	$233,200	Info: 33
65	Roswell	47,823	$50,294	$139,200	Info: 33
66	Barton	1,601	$83,849	$336,300	Info: 33
67	El Rancho	1,432	$78,594	$257,100	Info: 33
68	Chimayo	2,726	$52,305	$214,000	Info: 33
69	Los Chaves	4,641	$81,320	$240,500	Info: 33
70	Lovington	11,444	$67,284	$162,900	Info: 33
71	Eunice	2,989	$49,795	$164,900	Info: 33
72	El Valle de Arroyo Seco	1,602	$69,556	$214,400	Info: 32
73	Clayton	2,680	$40,192	$111,500	Info: 32
74	Questa	2,112	$41,071	$225,300	Info: 32
75	Radium Springs	1,661	$50,000	$132,100	Info: 32
76	South River	1,594	$56,307	$215,000	Info: 32
77	Boles Acres	1,967	$65,673	$194,500	Info: 32
78	Springer	1,098	$48,188	$94,800	Info: 32
79	Santa Clara	1,751	$46,094	$120,900	Info: 32
80	Albuquerque	562,488	$65,604	$266,700	Info: 31
81	Bernalillo	9,068	$61,624	$237,100	Info: 31
82	Santa Fe	88,224	$70,110	$411,500	Info: 31
83	Las Vegas	13,120	$42,732	$143,900	Info: 31
84	Center Point	2,366	$49,714	$206,300	Info: 31
85	La Plata	2,185	$54,801	$187,000	Info: 31
86	Santa Clara Pueblo	1,002	$42,083	$205,700	Info: 31
87	High Rolls	1,463	$81,827	$245,600	Info: 31
88	Belen	7,427	$40,354	$154,600	Info: 31
89	Taos Pueblo	1,294	$36,979	$315,000	Info: 30
90	Rio Rancho	106,533	$85,755	$273,300	Info: 30
91	Dexter	1,144	$61,118	$95,200	Info: 30
92	Jarales	1,939	$52,961	$166,100	Info: 30
93	Cannon AFB	2,876	$67,132	—	Info: 30
94	Artesia	12,555	$77,647	$213,800	Info: 30
95	Taos	6,468	$46,579	$432,700	Info: 30
96	Hobbs	39,887	$65,691	$180,700	Info: 30
97	Aztec	6,177	$42,699	$164,700	Info: 30
98	West Hammond	2,519	$49,795	$185,800	Info: 30
99	Española	10,472	$47,664	$205,100	Info: 30
100	Atoka	1,038	$69,959	$119,100	Info: 30
101	Clovis	38,153	$54,029	$160,000	Info: 30
102	Lee Acres	4,463	$50,846	$182,200	Info: 29
103	Vado	3,185	$29,844	$108,300	Info: 29
104	Rio Rancho Estates	1,626	$90,172	$156,900	Info: 29
105	Farmington	46,339	$63,745	$225,400	Info: 29
106	Pecos	1,145	$69,327	$260,000	Info: 29
107	Bayard	2,370	$33,269	$118,100	Info: 29
108	Angustura	2,024	$52,948	$191,300	Info: 29
109	Capitan	1,262	$50,299	$128,800	Info: 29
110	Bloomfield	7,391	$51,212	$167,800	Info: 29
111	Williams Acres	1,069	—	—	Info: 29
112	Loving	1,317	$60,203	$177,400	Info: 28
113	Thoreau	1,795	$43,953	$52,900	Info: 28
114	Sunland Park	17,085	$52,147	$194,900	Info: 28
115	Deming	14,735	$35,920	$112,800	Info: 28
116	Flora Vista	2,215	$43,799	$195,200	Info: 28
117	Alamogordo	31,063	$52,515	$163,600	Info: 28
118	Silver City	9,574	$39,025	$160,900	Info: 28
119	Santa Teresa	5,973	$60,759	$216,600	Info: 28
120	Grants	9,106	$49,286	$123,600	Info: 28
121	Milan	2,473	$37,551	$71,300	Info: 28
122	Los Lunas	17,932	$63,696	$232,700	Info: 28
123	El Cerro Mission	5,101	$49,719	$101,000	Info: 27
124	Iyanbito	1,213	$46,667	$58,500	Info: 27
125	La Luz	1,683	$35,324	$60,800	Info: 27
126	Rock Springs	1,166	$93,333	$17,100	Info: 27
127	Gallup	21,333	$57,466	$134,600	Info: 27
128	Santa Rosa	2,447	$41,995	$101,800	Info: 27
129	Tularosa	2,584	$45,147	$117,600	Info: 27
130	Anthony	8,701	$33,141	$110,800	Info: 26
131	Lordsburg	2,139	$33,899	$86,100	Info: 26
132	Pojoaque	2,274	$68,188	$154,300	Info: 26
133	Las Cruces	112,612	$55,176	$217,400	Info: 26
134	Crouch Mesa	4,419	$56,676	$76,800	Info: 26
135	Socorro	8,540	$51,343	$162,400	Info: 26
136	Portales	12,023	$51,290	$132,900	Info: 26
137	Meadow Lake	3,959	$38,872	$83,500	Info: 25
138	Truth or Consequences	6,026	$29,142	$107,500	Info: 25
139	Keeler Farm	1,450	$43,750	$121,800	Info: 25
140	Moriarty	2,074	$27,446	$106,600	Info: 24
141	Dulce	2,782	$41,886	$58,100	Info: 24
142	Waterflow	1,215	$60,278	$167,700	Info: 24
143	Elephant Butte	1,586	$45,179	$166,800	Info: 24
144	Ruidoso Downs	2,629	$31,413	$55,400	Info: 23
145	Chaparral	16,642	$46,102	$101,900	Info: 23
146	Ruidoso	7,701	$50,259	$229,100	Info: 23
147	Alamo	1,242	$24,427	$9,999	Info: 23
148	Cloudcroft	1,275	$38,428	$200,000	Info: 23
149	Agua Fria	2,842	$47,438	$264,900	Info: 23
150	Church Rock	1,413	$35,417	$36,500	Info: 22
151	Crownpoint	2,924	$35,926	$49,900	Info: 22
152	Columbus	1,147	$24,554	$91,400	Info: 21
153	Kirtland AFB	3,421	$79,301	—	Info: 21
154	Angel Fire	1,089	$79,821	$476,200	Info: 21
155	Shiprock	8,339	$41,563	$101,500	Info: 21
156	Black Rock	1,108	$55,350	$80,000	Info: 14
157	Navajo	2,133	$28,917	$52,100	Info: 12

New Mexico by the numbers

New Mexico's largest profiled market is Albuquerque at 562,488 residents, while the median New Mexico city on LocalVein has a population of 2,274. About 93% of the New Mexico cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of New Mexico's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across New Mexico's profiled cities sits at $53K, with Las Campanas topping the ranking at $196K and Alamo anchoring the other end at $24K — roughly a 8× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 157 New Mexico cities in this table, the median Market Opportunity Score is 32 out of 100, and Ohkay Owingeh currently leads at 60. About 0% of New Mexico's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

Ready to call them?

Start scanning New Mexico markets free.

First scan free. No card required.

Start scanning free See pricing