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New Mexico cities ranked by market opportunity

LocalVein profiles 157 New Mexico cities, covering 1,701,741 residents across the state. The median Market Opportunity Score across New Mexico sits at 32 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

157

Total population

1,701,741

Median MOS

Businesses scanned

211

New Mexico cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ohkay Owingeh CDP	1,178	$65,179	$2,000,001	Warning: 60
2	Las Campanas CDP	1,792	$196,023	$1,502,700	Warning: 49
3	Ranchos de Taos CDP	2,348	$51,380	—	Warning: 43
4	White Rock CDP	5,568	$150,714	$460,100	Warning: 43
5	Sandia Heights CDP	3,083	$151,538	$623,500	Warning: 43
6	Berino CDP	1,429	$37,614	—	Warning: 43
7	Paraje CDP	1,405	$30,284	—	Warning: 43
8	Tano Road CDP	1,581	$166,649	$1,019,600	Warning: 42
9	University Park CDP	2,699	$25,433	—	Warning: 42
10	Tesuque CDP	1,087	$52,273	$877,600	Warning: 41
11	Gamerco CDP	1,583	$40,938	—	Warning: 40
12	Los Ranchos de Albuquerque village	5,869	$70,801	$442,100	Info: 40
13	Corrales village	8,557	$114,207	$549,700	Info: 39
14	Eldorado at Santa Fe CDP	5,746	$96,692	$542,800	Info: 39
15	Mesilla town	1,850	$73,681	$296,200	Info: 39
16	La Huerta CDP	1,673	$83,672	$421,600	Info: 38
17	Bosque Farms village	4,042	$63,889	$261,900	Info: 38
18	Doña Ana CDP	1,154	$28,346	$107,500	Info: 38
19	Tome CDP	1,525	$84,243	$272,400	Info: 37
20	Los Alamos CDP	13,471	$136,502	$458,200	Info: 37
21	South Valley CDP	36,605	$51,062	$205,200	Info: 37
22	San Felipe Pueblo CDP	1,420	$55,385	$255,400	Info: 37
23	Peralta town	3,385	$67,703	$275,000	Info: 36
24	Hurley town	1,137	$41,167	$82,900	Info: 36
25	Thunder Mountain CDP	1,456	$44,757	$339,500	Info: 36
26	Paradise Hills CDP	4,662	$74,403	$241,300	Info: 36
27	Holloman AFB CDP	4,052	$51,205	—	Info: 36
28	Santo Domingo Pueblo CDP	2,162	$85,865	$146,100	Info: 36
29	Placitas CDP (Sandoval County)	4,375	$110,268	$520,200	Info: 36
30	Algodones CDP	1,198	$63,750	$236,500	Info: 35
31	Ponderosa Pine CDP	1,091	$83,864	$295,500	Info: 35
32	Valencia CDP (Valencia County)	2,219	$70,521	$242,400	Info: 35
33	Dixon CDP	1,551	$43,148	$362,300	Info: 35
34	North Valley CDP	11,474	$67,115	$290,500	Info: 35
35	Raton city	6,013	$52,007	$148,200	Info: 35
36	Little Walnut Village CDP	1,520	$100,170	$278,600	Info: 35
37	Nambe CDP	2,045	$45,341	$259,700	Info: 35
38	El Cerro CDP	3,093	$112,174	$291,800	Info: 35
39	Estancia town	1,399	$34,559	$95,800	Info: 35
40	Tres Arroyos CDP	1,870	$88,289	$702,100	Info: 34
41	Zuni Pueblo CDP	6,132	$43,021	$79,200	Info: 34
42	Santa Ana Pueblo CDP	1,028	$72,188	$147,100	Info: 34
43	Picacho Hills CDP	1,995	$124,250	$438,600	Info: 34
44	Jemez Pueblo CDP	2,273	$59,102	$190,000	Info: 34
45	Hatch village	1,663	$40,625	$110,700	Info: 34
46	Sandia Knolls CDP	1,436	$102,801	$286,400	Info: 34
47	La Mesilla CDP	2,531	$74,385	$266,900	Info: 34
48	Carlsbad city	31,813	$78,277	$187,900	Info: 34
49	Tucumcari city	5,197	$39,915	$56,400	Info: 34
50	Jal city	2,069	$60,703	$105,400	Info: 34
51	Mountainair town	1,308	$41,678	$97,000	Info: 34
52	Talpa CDP	1,126	$59,323	$356,300	Info: 34
53	Rio Communities city	4,924	$46,223	$200,000	Info: 33
54	Upper Fruitland CDP	1,496	$40,446	$91,700	Info: 33
55	San Ysidro CDP	2,179	$90,724	$306,900	Info: 33
56	Spencerville CDP	1,100	$60,708	$255,400	Info: 33
57	La Villita CDP	1,440	$130,357	$259,500	Info: 33
58	Las Maravillas CDP	1,776	$61,200	$191,300	Info: 33
59	Arroyo Seco CDP	2,107	$69,917	$525,500	Info: 33
60	White Sands CDP	1,577	$87,059	—	Info: 33
61	McIntosh CDP	1,310	$65,116	$164,700	Info: 33
62	La Cienega CDP	3,780	$68,676	$417,900	Info: 33
63	Edgewood town	6,122	$81,227	$278,100	Info: 33
64	North Hobbs CDP	6,099	$89,279	$233,200	Info: 33
65	Roswell city	47,823	$50,294	$139,200	Info: 33
66	Barton CDP	1,601	$83,849	$336,300	Info: 33
67	El Rancho CDP	1,432	$78,594	$257,100	Info: 33
68	Chimayo CDP	2,726	$52,305	$214,000	Info: 33
69	Los Chaves CDP	4,641	$81,320	$240,500	Info: 33
70	Lovington city	11,444	$67,284	$162,900	Info: 33
71	Eunice city	2,989	$49,795	$164,900	Info: 33
72	El Valle de Arroyo Seco CDP	1,602	$69,556	$214,400	Info: 32
73	Clayton town	2,680	$40,192	$111,500	Info: 32
74	Questa village	2,112	$41,071	$225,300	Info: 32
75	Radium Springs CDP	1,661	$50,000	$132,100	Info: 32
76	South River CDP	1,594	$56,307	$215,000	Info: 32
77	Boles Acres CDP	1,967	$65,673	$194,500	Info: 32
78	Springer town	1,098	$48,188	$94,800	Info: 32
79	Santa Clara village	1,751	$46,094	$120,900	Info: 32
80	Albuquerque city	562,488	$65,604	$266,700	Info: 31
81	Bernalillo town	9,068	$61,624	$237,100	Info: 31
82	Santa Fe city	88,224	$70,110	$411,500	Info: 31
83	Las Vegas city	13,120	$42,732	$143,900	Info: 31
84	Center Point CDP	2,366	$49,714	$206,300	Info: 31
85	La Plata CDP	2,185	$54,801	$187,000	Info: 31
86	Santa Clara Pueblo CDP	1,002	$42,083	$205,700	Info: 31
87	High Rolls CDP	1,463	$81,827	$245,600	Info: 31
88	Belen city	7,427	$40,354	$154,600	Info: 31
89	Taos Pueblo CDP	1,294	$36,979	$315,000	Info: 30
90	Rio Rancho city	106,533	$85,755	$273,300	Info: 30
91	Dexter town	1,144	$61,118	$95,200	Info: 30
92	Jarales CDP	1,939	$52,961	$166,100	Info: 30
93	Cannon AFB CDP	2,876	$67,132	—	Info: 30
94	Artesia city	12,555	$77,647	$213,800	Info: 30
95	Taos town	6,468	$46,579	$432,700	Info: 30
96	Hobbs city	39,887	$65,691	$180,700	Info: 30
97	Aztec city	6,177	$42,699	$164,700	Info: 30
98	West Hammond CDP	2,519	$49,795	$185,800	Info: 30
99	Española city	10,472	$47,664	$205,100	Info: 30
100	Atoka CDP	1,038	$69,959	$119,100	Info: 30
101	Clovis city	38,153	$54,029	$160,000	Info: 30
102	Lee Acres CDP	4,463	$50,846	$182,200	Info: 29
103	Vado CDP	3,185	$29,844	$108,300	Info: 29
104	Rio Rancho Estates CDP	1,626	$90,172	$156,900	Info: 29
105	Farmington city	46,339	$63,745	$225,400	Info: 29
106	Pecos village	1,145	$69,327	$260,000	Info: 29
107	Bayard city	2,370	$33,269	$118,100	Info: 29
108	Angustura CDP	2,024	$52,948	$191,300	Info: 29
109	Capitan village	1,262	$50,299	$128,800	Info: 29
110	Bloomfield city	7,391	$51,212	$167,800	Info: 29
111	Williams Acres CDP	1,069	—	—	Info: 29
112	Loving village	1,317	$60,203	$177,400	Info: 28
113	Thoreau CDP	1,795	$43,953	$52,900	Info: 28
114	Sunland Park city	17,085	$52,147	$194,900	Info: 28
115	Deming city	14,735	$35,920	$112,800	Info: 28
116	Flora Vista CDP	2,215	$43,799	$195,200	Info: 28
117	Alamogordo city	31,063	$52,515	$163,600	Info: 28
118	Silver City town	9,574	$39,025	$160,900	Info: 28
119	Santa Teresa CDP	5,973	$60,759	$216,600	Info: 28
120	Grants city	9,106	$49,286	$123,600	Info: 28
121	Milan village	2,473	$37,551	$71,300	Info: 28
122	Los Lunas village	17,932	$63,696	$232,700	Info: 28
123	El Cerro Mission CDP	5,101	$49,719	$101,000	Info: 27
124	Iyanbito CDP	1,213	$46,667	$58,500	Info: 27
125	La Luz CDP	1,683	$35,324	$60,800	Info: 27
126	Rock Springs CDP	1,166	$93,333	$17,100	Info: 27
127	Gallup city	21,333	$57,466	$134,600	Info: 27
128	Santa Rosa city	2,447	$41,995	$101,800	Info: 27
129	Tularosa village	2,584	$45,147	$117,600	Info: 27
130	Anthony city	8,701	$33,141	$110,800	Info: 26
131	Lordsburg city	2,139	$33,899	$86,100	Info: 26
132	Pojoaque CDP	2,274	$68,188	$154,300	Info: 26
133	Las Cruces city	112,612	$55,176	$217,400	Info: 26
134	Crouch Mesa CDP	4,419	$56,676	$76,800	Info: 26
135	Socorro city	8,540	$51,343	$162,400	Info: 26
136	Portales city	12,023	$51,290	$132,900	Info: 26
137	Meadow Lake CDP	3,959	$38,872	$83,500	Info: 25
138	Truth or Consequences city	6,026	$29,142	$107,500	Info: 25
139	Keeler Farm CDP	1,450	$43,750	$121,800	Info: 25
140	Moriarty city	2,074	$27,446	$106,600	Info: 24
141	Dulce CDP	2,782	$41,886	$58,100	Info: 24
142	Waterflow CDP	1,215	$60,278	$167,700	Info: 24
143	Elephant Butte city	1,586	$45,179	$166,800	Info: 24
144	Ruidoso Downs city	2,629	$31,413	$55,400	Info: 23
145	Chaparral CDP	16,642	$46,102	$101,900	Info: 23
146	Ruidoso village	7,701	$50,259	$229,100	Info: 23
147	Alamo CDP	1,242	$24,427	$9,999	Info: 23
148	Cloudcroft village	1,275	$38,428	$200,000	Info: 23
149	Agua Fria CDP	2,842	$47,438	$264,900	Info: 23
150	Church Rock CDP	1,413	$35,417	$36,500	Info: 22
151	Crownpoint CDP	2,924	$35,926	$49,900	Info: 22
152	Columbus village	1,147	$24,554	$91,400	Info: 21
153	Kirtland AFB CDP	3,421	$79,301	—	Info: 21
154	Angel Fire village	1,089	$79,821	$476,200	Info: 21
155	Shiprock CDP	8,339	$41,563	$101,500	Info: 21
156	Black Rock CDP	1,108	$55,350	$80,000	Info: 14
157	Navajo CDP	2,133	$28,917	$52,100	Info: 12

New Mexico by the numbers

New Mexico's largest profiled market is Albuquerque city at 562,488 residents, while the median New Mexico city on LocalVein has a population of 2,274. About 93% of the New Mexico cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of New Mexico's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across New Mexico's profiled cities sits at $53K, with Las Campanas CDP topping the ranking at $196K and Alamo CDP anchoring the other end at $24K — roughly a 8× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 157 New Mexico cities in this table, the median Market Opportunity Score is 32 out of 100, and Ohkay Owingeh CDP currently leads at 60. About 0% of New Mexico's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

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