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New Mexico cities ranked by market opportunity

LocalVein profiles 157 New Mexico cities, covering 1,701,741 residents across the state. The median Market Opportunity Score across New Mexico sits at 32 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

157

Total population

1,701,741

Median MOS

Businesses scanned

New Mexico cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Ohkay Owingeh CDP	1,178	$65,179	$2,000,001	60
2	Las Campanas CDP	1,792	$196,023	$1,502,700	49
3	Ranchos de Taos CDP	2,348	$51,380	—	43
4	White Rock CDP	5,568	$150,714	$460,100	43
5	Sandia Heights CDP	3,083	$151,538	$623,500	43
6	Berino CDP	1,429	$37,614	—	43
7	Paraje CDP	1,405	$30,284	—	43
8	Tano Road CDP	1,581	$166,649	$1,019,600	42
9	University Park CDP	2,699	$25,433	—	42
10	Tesuque CDP	1,087	$52,273	$877,600	41
11	Gamerco CDP	1,583	$40,938	—	40
12	Los Ranchos de Albuquerque village	5,869	$70,801	$442,100	40
13	Corrales village	8,557	$114,207	$549,700	39
14	Eldorado at Santa Fe CDP	5,746	$96,692	$542,800	39
15	Mesilla town	1,850	$73,681	$296,200	39
16	La Huerta CDP	1,673	$83,672	$421,600	38
17	Bosque Farms village	4,042	$63,889	$261,900	38
18	Doña Ana CDP	1,154	$28,346	$107,500	38
19	Tome CDP	1,525	$84,243	$272,400	37
20	Los Alamos CDP	13,471	$136,502	$458,200	37
21	South Valley CDP	36,605	$51,062	$205,200	37
22	San Felipe Pueblo CDP	1,420	$55,385	$255,400	37
23	Peralta town	3,385	$67,703	$275,000	36
24	Hurley town	1,137	$41,167	$82,900	36
25	Thunder Mountain CDP	1,456	$44,757	$339,500	36
26	Paradise Hills CDP	4,662	$74,403	$241,300	36
27	Holloman AFB CDP	4,052	$51,205	—	36
28	Santo Domingo Pueblo CDP	2,162	$85,865	$146,100	36
29	Placitas CDP (Sandoval County)	4,375	$110,268	$520,200	36
30	Algodones CDP	1,198	$63,750	$236,500	35
31	Ponderosa Pine CDP	1,091	$83,864	$295,500	35
32	Valencia CDP (Valencia County)	2,219	$70,521	$242,400	35
33	Dixon CDP	1,551	$43,148	$362,300	35
34	North Valley CDP	11,474	$67,115	$290,500	35
35	Raton city	6,013	$52,007	$148,200	35
36	Little Walnut Village CDP	1,520	$100,170	$278,600	35
37	Nambe CDP	2,045	$45,341	$259,700	35
38	El Cerro CDP	3,093	$112,174	$291,800	35
39	Estancia town	1,399	$34,559	$95,800	35
40	Tres Arroyos CDP	1,870	$88,289	$702,100	34
41	Zuni Pueblo CDP	6,132	$43,021	$79,200	34
42	Santa Ana Pueblo CDP	1,028	$72,188	$147,100	34
43	Picacho Hills CDP	1,995	$124,250	$438,600	34
44	Jemez Pueblo CDP	2,273	$59,102	$190,000	34
45	Hatch village	1,663	$40,625	$110,700	34
46	Sandia Knolls CDP	1,436	$102,801	$286,400	34
47	La Mesilla CDP	2,531	$74,385	$266,900	34
48	Carlsbad city	31,813	$78,277	$187,900	34
49	Tucumcari city	5,197	$39,915	$56,400	34
50	Jal city	2,069	$60,703	$105,400	34
51	Mountainair town	1,308	$41,678	$97,000	34
52	Talpa CDP	1,126	$59,323	$356,300	34
53	Rio Communities city	4,924	$46,223	$200,000	33
54	Upper Fruitland CDP	1,496	$40,446	$91,700	33
55	San Ysidro CDP	2,179	$90,724	$306,900	33
56	Spencerville CDP	1,100	$60,708	$255,400	33
57	La Villita CDP	1,440	$130,357	$259,500	33
58	Las Maravillas CDP	1,776	$61,200	$191,300	33
59	Arroyo Seco CDP	2,107	$69,917	$525,500	33
60	White Sands CDP	1,577	$87,059	—	33
61	McIntosh CDP	1,310	$65,116	$164,700	33
62	La Cienega CDP	3,780	$68,676	$417,900	33
63	Edgewood town	6,122	$81,227	$278,100	33
64	North Hobbs CDP	6,099	$89,279	$233,200	33
65	Roswell city	47,823	$50,294	$139,200	33
66	Barton CDP	1,601	$83,849	$336,300	33
67	El Rancho CDP	1,432	$78,594	$257,100	33
68	Chimayo CDP	2,726	$52,305	$214,000	33
69	Los Chaves CDP	4,641	$81,320	$240,500	33
70	Lovington city	11,444	$67,284	$162,900	33
71	Eunice city	2,989	$49,795	$164,900	33
72	El Valle de Arroyo Seco CDP	1,602	$69,556	$214,400	32
73	Clayton town	2,680	$40,192	$111,500	32
74	Questa village	2,112	$41,071	$225,300	32
75	Radium Springs CDP	1,661	$50,000	$132,100	32
76	South River CDP	1,594	$56,307	$215,000	32
77	Boles Acres CDP	1,967	$65,673	$194,500	32
78	Springer town	1,098	$48,188	$94,800	32
79	Santa Clara village	1,751	$46,094	$120,900	32
80	Albuquerque city	562,488	$65,604	$266,700	31
81	Bernalillo town	9,068	$61,624	$237,100	31
82	Santa Fe city	88,224	$70,110	$411,500	31
83	Las Vegas city	13,120	$42,732	$143,900	31
84	Center Point CDP	2,366	$49,714	$206,300	31
85	La Plata CDP	2,185	$54,801	$187,000	31
86	Santa Clara Pueblo CDP	1,002	$42,083	$205,700	31
87	High Rolls CDP	1,463	$81,827	$245,600	31
88	Belen city	7,427	$40,354	$154,600	31
89	Taos Pueblo CDP	1,294	$36,979	$315,000	30
90	Rio Rancho city	106,533	$85,755	$273,300	30
91	Dexter town	1,144	$61,118	$95,200	30
92	Jarales CDP	1,939	$52,961	$166,100	30
93	Cannon AFB CDP	2,876	$67,132	—	30
94	Artesia city	12,555	$77,647	$213,800	30
95	Taos town	6,468	$46,579	$432,700	30
96	Hobbs city	39,887	$65,691	$180,700	30
97	Aztec city	6,177	$42,699	$164,700	30
98	West Hammond CDP	2,519	$49,795	$185,800	30
99	Española city	10,472	$47,664	$205,100	30
100	Atoka CDP	1,038	$69,959	$119,100	30
101	Clovis city	38,153	$54,029	$160,000	30
102	Lee Acres CDP	4,463	$50,846	$182,200	29
103	Vado CDP	3,185	$29,844	$108,300	29
104	Rio Rancho Estates CDP	1,626	$90,172	$156,900	29
105	Farmington city	46,339	$63,745	$225,400	29
106	Pecos village	1,145	$69,327	$260,000	29
107	Bayard city	2,370	$33,269	$118,100	29
108	Angustura CDP	2,024	$52,948	$191,300	29
109	Capitan village	1,262	$50,299	$128,800	29
110	Bloomfield city	7,391	$51,212	$167,800	29
111	Williams Acres CDP	1,069	—	—	29
112	Loving village	1,317	$60,203	$177,400	28
113	Thoreau CDP	1,795	$43,953	$52,900	28
114	Sunland Park city	17,085	$52,147	$194,900	28
115	Deming city	14,735	$35,920	$112,800	28
116	Flora Vista CDP	2,215	$43,799	$195,200	28
117	Alamogordo city	31,063	$52,515	$163,600	28
118	Silver City town	9,574	$39,025	$160,900	28
119	Santa Teresa CDP	5,973	$60,759	$216,600	28
120	Grants city	9,106	$49,286	$123,600	28
121	Milan village	2,473	$37,551	$71,300	28
122	Los Lunas village	17,932	$63,696	$232,700	28
123	El Cerro Mission CDP	5,101	$49,719	$101,000	27
124	Iyanbito CDP	1,213	$46,667	$58,500	27
125	La Luz CDP	1,683	$35,324	$60,800	27
126	Rock Springs CDP	1,166	$93,333	$17,100	27
127	Gallup city	21,333	$57,466	$134,600	27
128	Santa Rosa city	2,447	$41,995	$101,800	27
129	Tularosa village	2,584	$45,147	$117,600	27
130	Anthony city	8,701	$33,141	$110,800	26
131	Lordsburg city	2,139	$33,899	$86,100	26
132	Pojoaque CDP	2,274	$68,188	$154,300	26
133	Las Cruces city	112,612	$55,176	$217,400	26
134	Crouch Mesa CDP	4,419	$56,676	$76,800	26
135	Socorro city	8,540	$51,343	$162,400	26
136	Portales city	12,023	$51,290	$132,900	26
137	Meadow Lake CDP	3,959	$38,872	$83,500	25
138	Truth or Consequences city	6,026	$29,142	$107,500	25
139	Keeler Farm CDP	1,450	$43,750	$121,800	25
140	Moriarty city	2,074	$27,446	$106,600	24
141	Dulce CDP	2,782	$41,886	$58,100	24
142	Waterflow CDP	1,215	$60,278	$167,700	24
143	Elephant Butte city	1,586	$45,179	$166,800	24
144	Ruidoso Downs city	2,629	$31,413	$55,400	23
145	Chaparral CDP	16,642	$46,102	$101,900	23
146	Ruidoso village	7,701	$50,259	$229,100	23
147	Alamo CDP	1,242	$24,427	$9,999	23
148	Cloudcroft village	1,275	$38,428	$200,000	23
149	Agua Fria CDP	2,842	$47,438	$264,900	23
150	Church Rock CDP	1,413	$35,417	$36,500	22
151	Crownpoint CDP	2,924	$35,926	$49,900	22
152	Columbus village	1,147	$24,554	$91,400	21
153	Kirtland AFB CDP	3,421	$79,301	—	21
154	Angel Fire village	1,089	$79,821	$476,200	21
155	Shiprock CDP	8,339	$41,563	$101,500	21
156	Black Rock CDP	1,108	$55,350	$80,000	14
157	Navajo CDP	2,133	$28,917	$52,100	12

New Mexico by the numbers

New Mexico's largest profiled market is Albuquerque city at 562,488 residents, while the median New Mexico city on LocalVein has a population of 2,274. About 93% of the New Mexico cities we've indexed sit below 25,000 residents — the exurb tier. Agencies that prospect only the largest city leave the bulk of New Mexico's addressable market on the table; the exurb shops often have weaker digital presence and higher close rates.

Median household income across New Mexico's profiled cities sits at $53K, with Las Campanas CDP topping the ranking at $196K and Alamo CDP anchoring the other end at $24K — roughly a 8× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 157 New Mexico cities in this table, the median Market Opportunity Score is 32 out of 100, and Ohkay Owingeh CDP currently leads at 60. About 0% of New Mexico's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

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