Murfreesboro, TN
Murfreesboro, TN is one of the largest US markets, with 157,547 residents and a median household income of $76K. At the 99th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Agencies prospecting Murfreesboro are working a market where competition is real but discovery is rich.
How Murfreesboro's demographics shape the local-services market
Just 48% of Murfreesboro households own their home — well below the US median of 65%. When most households rent, residential trades revenue flows through a handful of landlord and property-management accounts. Account-based selling with a tight target list usually beats broad-market campaigns in the ROI math here.
The median home in Murfreesboro was built in 2001 — 21 years newer than the US baseline. Newer housing skews demand toward upgrade and remodeling work rather than emergency repair. The vertical mix changes accordingly: kitchen and bath remodelers, smart-home installers, and outdoor-living contractors absorb a larger share of the local trades wallet than they would in an older market.
With 157,547 residents, Murfreesboro ranks at the 99th percentile of US cities by population. Markets at this scale support deep specialization: agencies can pick a single vertical (HVAC, roofing, pest control) and run a six-figure book of business without ever crossing into adjacent service categories. The downside is real competition — both for prospects and for agency talent — so positioning on a measurable differentiator (response time, retention rate, channel mix) matters more here than in mid-sized markets.
Top verticals by opportunity in Murfreesboro
Every vertical we've profiled in Murfreesboro, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.
| Vertical | Businesses | Median score | Action |
|---|---|---|---|
| Plumbing Contractor | 27 | Info: 3 | View leads |
| HVAC Contractor | 1 | Info: 0 | View leads |
A sample of Murfreesboro businesses profiled
- One Call Plumbingplumbing contractor
- Hope Plumbing of Murfreesboroplumbing contractor
- Ring Plumbing Coplumbing contractor
- Prater Servicesplumbing contractor
- Next Plumbing & Heatingplumbing contractor
Showing 5 of 28. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.
How we measure opportunity
Public-sector demographic data
Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.
Live business records
Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.
Composite vulnerability score
We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.
Frequently asked
- How many local businesses does LocalVein track in Murfreesboro, TN?
- LocalVein currently indexes 28 businesses in Murfreesboro, TN, spread across the 21 verticals we cover. Every record is revalidated on a 14-day rotation — defunct listings, closed branches, and renamed operators clear automatically. Refreshed April 2026.
- Which vertical has the most prospects in Murfreesboro?
- plumbing contractors leads with 27 active operators in our index. That puts it ahead of every other category we track in Murfreesboro — a natural first target when an agency is testing a new outreach angle.
- What does Murfreesboro's Market Opportunity Score mean?
- Murfreesboro scores 23.83/100 on LocalVein's Market Opportunity Score. The score blends median home value ($365K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
- How often is Murfreesboro data refreshed?
- Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Murfreesboro's demographic row was April 2026.
- Can I export Murfreesboro prospects to GoHighLevel, HubSpot, or Instantly?
- Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For Murfreesboro, expect 28 businesses available across all verticals once you scan a vertical for the first time. $76K median household income and 157,547 residents make it a market where most agency outreach scenarios fit.
The rest of businesses in Murfreesboro is behind a free signup.
- 5 sample businesses
- Phones masked (last 2 digits)
- No phone line-type classification
- No CSV export
- No vulnerability ranking on the full list
- all 28 businesses
- Full phone numbers
- Ranked by vulnerability score
- Demographic intelligence per market
- Generic CSV export (CRM-ready)
Start scanning Murfreesboro — free
First scan free. No card required.