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Virginia cities ranked by market opportunity

LocalVein profiles 388 Virginia cities, covering 5,884,182 residents across the state. The median Market Opportunity Score across Virginia sits at 33 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled
388
Total population
5,884,182
Median MOS
33
Businesses scanned
1,320

Virginia cities by Market Opportunity Score

RankCityPopulationMedian HHIMedian home valueMOS
1McLean50,232$250,001$1,304,900Warning: 54
2Great Falls14,854$250,001$1,342,400Warning: 54
3Fort Hunt16,519$210,471$890,400Warning: 54
4Wolf Trap16,020$250,001$1,153,200Warning: 53
5Wakefield12,024$221,793$826,100Warning: 51
6Difficult Run10,202$250,001$1,052,600Warning: 51
7Dunn Loring8,782$236,563$935,000Warning: 49
8Kings Park4,206$171,436$623,700Warning: 49
9Vienna16,369$223,571$961,100Warning: 49
10Great Falls Crossing1,384$250,001$1,007,100Warning: 48
11South Run6,714$250,001$940,900Warning: 48
12Lake Barcroft10,678$143,796$848,200Warning: 48
13Mason Neck2,059$189,688$798,000Warning: 48
14Fairfax Station12,298$212,128$863,400Warning: 48
15Mantua7,447$197,677$947,700Warning: 47
16Long Branch7,066$180,833$788,900Warning: 47
17Union Mill4,351$245,265$942,400Warning: 47
18Bull Run CDP (Fairfax County)7,513$238,500$879,000Warning: 46
19Crosspointe5,632$247,708$921,400Warning: 46
20North Springfield7,511$124,118$630,300Warning: 46
21Belle Haven6,590$137,878$572,200Warning: 46
22Ravensworth2,566$163,281$668,600Warning: 46
23Franklin Farm18,509$210,169$810,600Warning: 46
24Navy3,787$228,906$920,900Warning: 46
25Mount Vernon13,120$156,875$779,800Warning: 46
26Pimmit Hills6,395$168,548$925,300Warning: 46
27Rose Hill CDP (Fairfax County)21,484$160,426$657,900Warning: 45
28Burke43,336$179,063$696,800Warning: 45
29Kings Park West13,281$162,007$679,700Warning: 45
30Dranesville11,860$210,766$713,100Warning: 45
31Hampden-Sydney1,942$148,846Warning: 45
32Hayfield4,252$192,813$653,700Warning: 45
33Braddock6,404$214,563$915,900Warning: 44
34Bull Run Mountain Estates1,582$195,781$626,700Warning: 44
35West Springfield22,905$157,800$612,200Warning: 44
36Fairfax24,478$132,774$677,400Warning: 43
37West Falls Church30,660$131,236$658,700Warning: 43
38Chamberlayne5,000$102,656$302,500Warning: 43
39Floris7,135$239,457$843,600Warning: 43
40Newington13,824$146,681$560,900Warning: 42
41George Mason9,954$154,479$687,800Warning: 42
42Rivanna2,258$140,903$787,300Warning: 42
43Brightwood1,436$90,208$300,000Warning: 42
44Falls Church14,593$154,734$1,005,400Warning: 42
45Greenville1,187$41,724$193,800Warning: 42
46Laymantown1,843$86,282$276,900Warning: 42
47Newington Forest12,434$147,650$586,400Warning: 42
48Loch Lomond4,460$109,873$412,900Warning: 42
49Annandale41,982$112,872$650,100Warning: 41
50Woodburn10,046$132,760$793,200Warning: 41
51Earlysville1,217$143,500$414,600Warning: 41
52Lowes Island11,199$220,238$777,700Warning: 41
53Nokesville1,179$607,700Warning: 40
54Sugarland Run12,920$158,977$552,700Warning: 40
55Camp Barrett1,569Warning: 40
56New Baltimore11,595$183,696$646,500Info: 40
57Burke Centre17,447$159,932$615,400Info: 40
58Aquia Harbour6,917$152,776$444,700Info: 40
59Montclair22,295$143,357$561,700Info: 40
60Oakton36,776$163,662$776,700Info: 40
61Independent Hill10,217$204,500$646,000Info: 40
62Springfield30,894$123,691$622,200Info: 39
63Chantilly23,744$143,786$633,900Info: 39
64Belmont9,525$232,879$807,100Info: 39
65Poquoson12,556$120,919$403,000Info: 39
66Lakeside12,845$69,695$271,400Info: 39
67Greenbriar7,989$134,284$627,600Info: 39
68Belmont Estates1,037$95,900$398,000Info: 39
69Narrows2,064$61,894$110,000Info: 39
70Dayton2,023$87,763$338,000Info: 39
71Broadlands14,673$235,491$859,400Info: 39
72Haymarket1,591$174,306$563,600Info: 38
73Clifton Forge3,483$33,107$106,900Info: 38
74Buckhall20,447$169,591$598,700Info: 38
75Falmouth5,036$125,305$422,500Info: 38
76Blue Ridge3,112$83,113$247,900Info: 38
77Sterling31,251$125,753$508,400Info: 38
78Lyndhurst1,401$74,405$233,400Info: 38
79Wyndham12,084$235,886$673,200Info: 38
80Covington5,671$42,724$80,200Info: 37
81Idylwood17,469$118,443$708,400Info: 37
82Sully Square2,668$210,746$709,400Info: 37
83West Point3,439$83,475$256,600Info: 37
84Purcellville8,974$162,981$594,000Info: 37
85Franconia18,141$152,007$557,800Info: 37
86Loudoun Valley Estates10,323$229,126$773,100Info: 37
87Tuckahoe48,610$96,188$442,200Info: 37
88Dale City72,793$113,245$400,100Info: 37
89Arlington235,463$140,160$864,800Info: 37
90Countryside9,521$143,229$567,600Info: 37
91Halifax1,348$56,111$210,900Info: 36
92Matoaca2,448$57,445$205,100Info: 36
93Brambleton23,999$250,001$833,000Info: 36
94Linton Hall42,077$170,989$594,200Info: 36
95Kenbridge1,348$57,941$144,700Info: 36
96Lake of the Woods8,165$112,917$377,500Info: 36
97Emory1,135$62,500$203,800Info: 36
98Bon Air17,302$97,620$329,200Info: 36
99Lake Ridge45,007$120,844$452,800Info: 36
100Shawsville1,725$70,469$84,300Info: 36
101Centreville71,885$143,704$565,900Info: 36
102Luray4,836$55,802$243,500Info: 36
103South Riding34,200$190,701$689,400Info: 36
104Victoria1,844$38,021$123,100Info: 36
105Stone Ridge16,340$183,211$666,300Info: 35
106Lake Wilderness3,255$115,781$325,700Info: 35
107Hurt1,382$50,263$141,700Info: 35
108Onancock1,323$53,750$236,900Info: 35
109Boswell's Corner1,459Info: 35
110Groveton13,563$109,665$568,900Info: 35
111Potomac Mills6,122$102,464$553,200Info: 35
112Pearisburg2,864$72,924$160,200Info: 35
113Bluefield5,016$53,500$161,100Info: 35
114Reston63,542$139,515$616,000Info: 35
115Herndon24,529$141,418$568,700Info: 35
116Glade Spring2,224$76,736$170,700Info: 35
117Woodlake7,373$133,782$371,900Info: 35
118Goochland1,301$494,100Info: 35
119Manassas42,674$117,919$434,700Info: 35
120Chatham1,535$54,485$168,100Info: 35
121Rockwood8,834$90,804$312,500Info: 35
122Nellysford1,623$133,036$520,000Info: 35
123Shenandoah3,131$68,594$187,300Info: 35
124Alexandria156,788$113,638$696,800Info: 35
125Staunton25,765$62,586$239,300Info: 35
126Arrington1,084$47,000$144,300Info: 35
127Amherst2,124$71,313$213,300Info: 35
128Gainesville18,036$168,978$660,800Info: 35
129Colonial Heights18,210$76,250$231,700Info: 35
130Hollymead8,566$121,795$413,700Info: 35
131Leesburg48,788$140,668$617,700Info: 34
132Madison Heights10,398$62,727$181,300Info: 34
133Lincolnia19,913$123,835$632,200Info: 34
134Horse Pasture2,193$57,637$119,200Info: 34
135Verona4,274$68,319$231,300Info: 34
136Woodlawn CDP (Carroll County)2,461$89,375$144,700Info: 34
137One Loudoun3,126$250,001$843,000Info: 34
138Lansdowne12,603$180,379$753,600Info: 34
139Dooms1,360$59,196$242,900Info: 34
140Wakefield1,082$56,250$155,600Info: 34
141Lake Monticello10,820$101,363$288,300Info: 34
142Dumfries5,749$78,373$303,700Info: 34
143Edinburg1,544$54,775$217,900Info: 34
144Kingstowne17,436$150,114$613,300Info: 34
145Bassett1,020$41,992$186,100Info: 34
146Clarksville1,723$62,969$208,200Info: 34
147Mathews1,145$53,108$178,600Info: 34
148Cascades12,489$166,023$617,100Info: 34
149St. Paul1,046$29,554$178,800Info: 34
150Richmond227,595$62,671$328,100Info: 34
151Cloverdale3,095$71,929$338,000Info: 34
152Benns Church1,443$69,598$240,200Info: 34
153Glasgow1,253$50,625$117,100Info: 34
154Bowling Green1,455$69,352$307,100Info: 34
155Meadowbrook20,383$79,750$262,600Info: 34
156Crewe2,795$60,214$135,800Info: 34
157Rural Retreat1,614$60,114$167,900Info: 34
158Smithfield8,729$110,182$358,100Info: 34
159Riner1,037$87,230$353,000Info: 33
160Cave Spring26,014$85,314$296,700Info: 33
161Chase City2,530$51,840$115,400Info: 33
162Cluster Springs1,038$64,250$147,000Info: 33
163Chatmoss1,503$96,339$223,400Info: 33
164Buchanan1,271$52,474$201,900Info: 33
165County Center4,233$180,825$550,000Info: 33
166Altavista3,356$45,962$135,000Info: 33
167Lexington7,420$89,598$275,300Info: 33
168Blackstone3,341$58,479$185,600Info: 33
169Laurel Hill7,551$139,803$625,900Info: 33
170Gate City1,939$37,188$158,400Info: 33
171Adwolf1,001$42,639$135,500Info: 33
172Pulaski8,937$50,409$152,800Info: 33
173Chesapeake251,153$94,189$359,100Info: 33
174Bealeton5,193$103,365$361,600Info: 33
175Sudley18,420$92,101$417,100Info: 33
176Salem25,477$66,716$244,800Info: 33
177Portsmouth97,299$58,972$229,400Info: 33
178Ettrick5,760$54,857$184,400Info: 33
179Hollins17,005$73,588$227,900Info: 33
180Ashburn45,551$152,094$659,000Info: 33
181Mount Hermon4,326$82,986$191,400Info: 33
182Charlottesville45,863$69,829$448,400Info: 33
183Shawneeland2,653$98,167$238,500Info: 33
184Roanoke98,677$52,671$180,500Info: 33
185Lovettsville2,697$141,042$526,600Info: 33
186Waynesboro22,574$56,364$236,600Info: 33
187Virginia Beach457,066$90,685$366,300Info: 33
188Appomattox2,085$47,795$124,700Info: 33
189Sandston7,011$57,708$201,800Info: 33
190Fairlawn2,555$67,549$257,000Info: 33
191Windsor2,808$65,321$248,200Info: 33
192Mechanicsville38,437$97,569$323,600Info: 33
193Brandermill13,938$107,748$349,300Info: 33
194Apple Mountain Lake1,801$127,321$370,600Info: 33
195Twin Lakes1,794$67,012$235,500Info: 33
196Cape Charles1,278$51,250$589,000Info: 33
197Glen Allen16,630$96,085$338,000Info: 32
198Grottoes2,926$84,508$267,500Info: 32
199Westlake Corner1,824$74,078$456,300Info: 32
200East Highland Park16,071$69,750$210,500Info: 32
201Bristol17,024$44,706$168,700Info: 32
202Saltville2,056$46,098$92,000Info: 32
203Berryville4,667$100,547$537,700Info: 32
204Lake Holiday2,059$100,341$277,700Info: 32
205Brookneal1,275$45,909$115,000Info: 32
206Harriston1,252$91,625$149,100Info: 32
207Norfolk235,037$64,017$271,900Info: 32
208Front Royal15,152$64,025$284,900Info: 32
209Passapatanzy1,015$114,792$337,300Info: 32
210Lake Land'Or3,581$105,900$278,400Info: 32
211Rushmere1,087$76,429$331,700Info: 32
212Woodlawn CDP (Fairfax County)21,828$87,897$309,200Info: 32
213Forest12,476$78,825$319,100Info: 32
214Crimora1,823$76,531$195,800Info: 32
215Ruckersville1,314$98,243$376,300Info: 32
216Vinton8,038$64,643$179,400Info: 32
217Stanley1,976$59,583$197,100Info: 32
218Lebanon3,133$57,578$161,900Info: 32
219Warrenton10,151$80,441$423,500Info: 32
220Mount Jackson2,048$55,521$170,300Info: 32
221Weber City1,478$49,028$142,600Info: 32
222Gloucester Point11,159$71,589$286,500Info: 32
223Innsbrook8,559$130,534$445,600Info: 32
224Claypool Hill1,332$46,895$169,200Info: 32
225Franklin8,212$65,125$227,200Info: 31
226Marion5,694$37,357$160,600Info: 31
227Cedar Bluff1,156$40,179$123,300Info: 31
228Bridgewater6,650$81,012$372,400Info: 31
229Seven Corners9,171$77,234$334,600Info: 31
230Hybla Valley17,877$72,068$523,000Info: 31
231Martinsville13,584$42,434$92,500Info: 31
232Chilhowie2,462$53,250$158,600Info: 31
233Riverdale1,129$61,779$177,000Info: 31
234Elkton2,973$61,385$232,300Info: 31
235Maurertown1,138$89,375$263,400Info: 31
236Timberlake12,833$68,833$228,200Info: 31
237Bedford6,703$47,697$192,600Info: 31
238Ridgeway1,082$60,938$147,400Info: 31
239Chester23,519$88,455$290,600Info: 31
240Lorton21,961$136,719$583,900Info: 31
241Occoquan1,089$142,083$482,900Info: 31
242Strasburg7,162$59,614$247,300Info: 31
243Galax6,698$41,438$126,800Info: 31
244Huntington13,250$99,580$536,200Info: 31
245Rocky Mount4,926$61,580$181,400Info: 31
246Weyers Cave2,243$66,882$280,900Info: 31
247Fair Lakes8,617$130,789$575,500Info: 31
248Stanleytown1,323$43,611$155,100Info: 31
249Hampton137,334$67,758$234,100Info: 31
250Stuarts Draft11,920$77,585$260,700Info: 31
251Union Hall1,468$95,556$607,000Info: 31
252Big Stone Gap5,193$51,059$169,900Info: 31
253Stephens City2,338$94,250$287,600Info: 31
254Honaker1,218$44,107$91,700Info: 30
255Bailey's Crossroads25,458$84,241$398,200Info: 30
256Enon4,035$79,100$241,200Info: 30
257Piney Mountain2,478$129,120$284,000Info: 30
258Blairs1,001$47,262$162,900Info: 30
259Appalachia1,612$38,942$65,500Info: 30
260Midlothian18,702$105,927$381,600Info: 30
261McGaheysville1,155$67,125$302,300Info: 30
262Hopewell22,944$48,681$165,100Info: 30
263Highland Springs15,091$56,931$206,300Info: 30
264Gloucester Courthouse3,509$88,493$342,000Info: 30
265Winchester27,981$64,648$325,900Info: 30
266Innovation1,139Info: 30
267Independence1,144$36,250$115,700Info: 30
268Tazewell4,419$35,392$110,400Info: 30
269Atkins1,026$46,432$77,700Info: 30
270Coeburn1,606$53,750$107,800Info: 30
271Castlewood1,120$58,958$163,300Info: 30
272Danville42,239$42,778$110,200Info: 30
273Gretna1,275$36,023$140,900Info: 30
274Concord1,367$189,900Info: 30
275Warsaw2,324$83,594$262,500Info: 30
276Lawrenceville1,149$39,833$110,700Info: 30
277Dahlgren3,417$106,071$383,400Info: 30
278Patrick Springs2,094$41,532$104,700Info: 30
279Suffolk96,638$90,089$329,600Info: 30
280Buena Vista6,612$54,458$153,500Info: 30
281Manchester12,347$72,465$286,900Info: 30
282Woodbridge43,443$100,370$395,400Info: 30
283Triangle11,265$114,837$520,400Info: 30
284Yorkshire10,678$107,283$424,100Info: 29
285Timberville2,998$56,837$211,500Info: 29
286Richlands5,188$37,382$107,300Info: 29
287Wattsville1,425$66,677$170,500Info: 29
288North Shore3,708$107,235$480,700Info: 29
289Massanetta Springs6,028$104,911$454,900Info: 29
290Pembroke1,130$57,841$132,000Info: 29
291Collinsville7,645$50,465$123,500Info: 29
292Wytheville8,224$43,283$193,000Info: 29
293Bensley5,819$49,695$199,100Info: 29
294Shenandoah Farms3,956$98,147$277,200Info: 29
295Middletown1,634$57,175$288,200Info: 29
296Abingdon8,332$54,976$217,700Info: 29
297Wise2,940$44,234$118,100Info: 29
298Lynchburg79,255$59,808$211,800Info: 29
299Hutchison6,936$105,125$476,400Info: 29
300Colonial Beach3,930$52,119$242,800Info: 29
301Clintwood1,478$44,985$131,400Info: 29
302Jolivue1,135$38,738$243,900Info: 29
303Stuart1,681$41,500$177,700Info: 29
304Manassas Park16,923$100,668$381,200Info: 29
305South Boston7,896$41,102$157,300Info: 29
306Spotsylvania Courthouse6,793$85,321$366,900Info: 29
307Cana1,164$61,985$114,400Info: 29
308Central Garage1,364$74,911$277,300Info: 29
309Short Pump28,177$132,194$543,000Info: 29
310Crozet9,211$121,153$526,100Info: 29
311Daleville3,166$99,028$340,300Info: 28
312Mountain Road1,517$34,399$80,000Info: 28
313Craigsville1,052$40,080$142,400Info: 28
314Moorefield5,598$200,754$802,700Info: 28
315Gordonsville1,527$70,179$267,200Info: 28
316Ashland7,667$65,000$272,600Info: 28
317South Hill4,737$58,633$182,100Info: 28
318Laurel18,180$69,932$272,300Info: 28
319Hillsville2,869$62,861$132,600Info: 28
320Oak Grove2,452$193,526$598,800Info: 28
321East Lexington2,020$70,500$275,800Info: 28
322Culpeper20,437$91,429$366,300Info: 28
323Newport News184,774$66,718$243,300Info: 28
324Cherry Hill23,443$119,474$470,400Info: 28
325Rustburg1,276$70,771$238,900Info: 28
326Penhook1,253$99,176$476,500Info: 28
327Orange5,000$68,833$252,800Info: 27
328King George4,833$92,452$330,500Info: 27
329Plum Creek1,067$38,915$110,900Info: 27
330Lake Caroline2,708$88,222$291,300Info: 27
331Williamsburg15,564$70,206$393,200Info: 27
332Waverly2,629$71,154$135,300Info: 27
333Marshall3,213$98,702$411,700Info: 27
334Leesylvania22,848$137,460$508,800Info: 27
335Christiansburg22,820$75,451$242,900Info: 27
336Norton3,620$38,497$100,700Info: 27
337Fredericksburg28,383$85,368$461,500Info: 27
338Dublin2,671$61,635$166,700Info: 27
339Arcola2,858$133,992$602,700Info: 27
340Emporia5,633$49,375$131,100Info: 27
341Carrollton7,903$113,813$381,900Info: 27
342Broadway4,221$61,685$264,900Info: 27
343Ferrum1,622$31,750$202,500Info: 27
344Fishersville9,546$81,190$322,700Info: 27
345Farmville7,613$40,282$223,700Info: 26
346Fair Oaks35,472$119,387$580,500Info: 26
347Pennington Gap2,020$22,857$86,900Info: 26
348Raven1,826$36,063$87,900Info: 26
349Petersburg33,365$50,741$157,900Info: 26
350Montrose8,624$45,063$170,000Info: 26
351Radford16,505$52,791$211,700Info: 26
352Amelia Court House1,192$40,366$161,900Info: 25
353Tysons28,022$129,189$640,500Info: 25
354Dumbarton8,407$59,085$274,700Info: 25
355New Market2,159$47,967$247,400Info: 25
356Kilmarnock1,361$31,696$257,700Info: 25
357Blacksburg45,288$48,070$417,200Info: 25
358Courtland1,784$49,620$237,300Info: 25
359Elliston1,041$162,500Info: 24
360Woodstock5,851$61,364$248,300Info: 24
361Stafford Courthouse5,780$97,030$564,800Info: 24
362Merrifield20,549$136,173$637,600Info: 24
363Exmore1,742$34,773$162,200Info: 24
364Goose Creek Village2,519$209,042$588,100Info: 24
365Harrisonburg51,492$59,752$278,200Info: 24
366Dulles Town Center5,541$114,503$561,400Info: 24
367Louisa2,249$55,202$308,200Info: 24
368Chincoteague3,300$62,292$329,200Info: 23
369Prince George2,066$71,831$254,300Info: 23
370Bellwood8,489$50,172$192,600Info: 23
371Tappahannock1,865$44,896$204,200Info: 22
372Bull Run CDP (Prince William County)16,688$86,487$378,800Info: 22
373University of Virginia9,159$44,635$422,200Info: 22
374Basye1,416$69,881$272,500Info: 22
375Captains Cove1,676$97,880$230,000Info: 22
376Massanutten2,215$106,944$368,700Info: 22
377Pantops4,328$114,107$497,000Info: 22
378University Center4,107$112,000$477,800Info: 21
379Quantico Base5,491$69,419Info: 21
380Jonesville1,290$17,716$122,500Info: 21
381Fort Lee8,318$81,105Info: 20
382Rio1,213$65,703Info: 20
383McNair22,451$123,327$566,900Info: 19
384Southern Gateway2,224$94,383$246,300Info: 19
385Bethel Manor4,512$74,918Info: 19
386Bracey1,243$68,333$191,100Info: 18
387Merrimac2,955$55,202$73,400Info: 17
388Fort Belvoir8,107$101,237$244,400Info: 11

Virginia by the numbers

Virginia's largest profiled market is Virginia Beach at 457,066 residents, while the median Virginia city on LocalVein has a population of 5,516. About 88% of the Virginia cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Virginia's profiled cities sits at $83K, with McLean topping the ranking at $250K and Jonesville anchoring the other end at $18K — roughly a 14× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 388 Virginia cities in this table, the median Market Opportunity Score is 33 out of 100, and McLean currently leads at 54. About 0% of Virginia's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. The top of the ranking is where cold outbound converts fastest — strong demographic backdrop plus enough profiled operators to sequence a week of outreach.

Top Virginia trades without a website

Each link opens the statewide no-website shortlist for that trade — count shows Virginia operators with no website.

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