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Iowa cities ranked by market opportunity

LocalVein profiles 290 Iowa cities, covering 2,370,835 residents across the state. The median Market Opportunity Score across Iowa sits at 36 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

290

Total population

2,370,835

Median MOS

Businesses scanned

Iowa cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Dysart city	1,575	$62,308	$156,500	45
2	Logan city	1,362	$79,167	$144,400	45
3	Neola city	1,098	$68,859	$166,400	45
4	Melcher-Dallas city	1,228	$72,824	$94,600	45
5	Anita city	1,060	$65,375	$114,500	45
6	Griswold city	1,020	$61,167	$89,400	44
7	Malvern city	1,415	$82,027	$173,900	43
8	Manning city	1,474	$62,310	$109,400	43
9	Monona city	1,618	$70,509	$125,900	43
10	Nora Springs city	1,394	$72,083	$126,300	43
11	Northwood city	2,170	$64,615	$124,800	42
12	George city	1,049	$59,167	$112,500	42
13	Coon Rapids city	1,403	$64,338	$129,300	42
14	Roland city	1,458	$84,779	$173,100	42
15	Jewell Junction city	1,225	$75,313	$128,300	42
16	Walnut city	1,339	$65,278	$97,900	42
17	Sumner city	2,159	$56,174	$111,900	41
18	Guthrie Center city	1,603	$67,679	$117,100	41
19	State Center city	1,548	$72,303	$156,300	41
20	Ogden city	1,902	$70,556	$155,800	41
21	Shell Rock city	1,634	$70,556	$159,100	41
22	Reinbeck city	1,805	$85,962	$152,400	41
23	Marcus city	1,236	$75,288	$174,100	41
24	St. Ansgar city	1,156	$75,208	$143,800	41
25	Dunlap city	1,318	$54,609	$115,600	41
26	Tripoli city	1,256	$75,988	$116,200	41
27	Preston city	1,057	$82,950	$144,600	41
28	Glidden city	1,153	$73,393	$159,700	41
29	Sully city	1,092	$86,576	$165,600	41
30	Missouri Valley city	2,685	$64,844	$126,500	41
31	Madrid city	2,803	$86,915	$185,100	40
32	Buffalo city	1,090	$74,773	$120,400	40
33	Vinton city	4,948	$65,488	$146,400	40
34	Woodward city	1,002	$68,571	$179,500	40
35	Avoca city	1,369	$70,552	$165,700	40
36	Winfield city	1,065	$46,364	$99,800	40
37	Clarksville city	1,248	$55,781	$114,200	40
38	Remsen city	1,897	$98,250	$184,700	40
39	Lansing city	1,111	$49,537	$145,800	40
40	Tipton city	3,111	$67,625	$146,000	40
41	Moville city	1,840	$96,250	$174,600	40
42	Oelwein city	5,878	$49,821	$96,800	40
43	Ackley city	1,554	$61,667	$99,200	40
44	Hamburg city	1,034	$57,727	$107,300	40
45	Windsor Heights city	5,171	$89,083	$251,800	40
46	Graettinger city	1,038	$73,250	$87,000	40
47	Villisca city	1,004	$58,469	$74,100	39
48	Central City city	1,266	$81,607	$166,400	39
49	Van Meter city	1,469	$133,750	$250,300	39
50	Slater city	1,498	$87,708	$222,000	39
51	Boone city	12,445	$67,269	$156,400	39
52	Swisher city	1,064	$99,118	$249,800	39
53	Wayland city	1,140	$67,000	$122,200	39
54	Panora city	1,520	$65,500	$164,500	39
55	Belle Plaine city	2,412	$70,517	$111,600	39
56	Aplington city	1,012	$70,093	$131,800	39
57	Dyersville city	4,357	$72,768	$219,800	39
58	Fort Madison city	10,221	$49,359	$95,900	39
59	Laurens city	1,234	$56,354	$71,000	39
60	Grundy Center city	2,794	$77,540	$173,200	39
61	Bellevue city	2,256	$78,792	$210,500	39
62	Manchester city	5,144	$58,578	$130,500	39
63	Sheffield city	1,204	$64,297	$138,500	38
64	Cresco city	3,901	$60,769	$105,200	38
65	Fairbank city	1,509	$100,172	$173,200	38
66	Bedford city	1,389	$57,031	$88,900	38
67	Traer city	1,464	$79,653	$131,900	38
68	Alton city	1,350	$86,136	$204,600	38
69	Burlington city	23,800	$55,274	$115,800	38
70	Winthrop city	1,081	$64,904	$149,200	38
71	New London city	2,402	$65,815	$118,900	38
72	Greene city	1,390	$54,298	$125,200	38
73	Monroe city	2,074	$81,488	$173,500	38
74	Mitchellville city	2,557	$78,816	$190,200	38
75	Greenfield city	1,826	$53,152	$115,700	38
76	New Sharon city	1,147	$60,000	$125,000	38
77	Mount Vernon city	4,551	$106,356	$256,900	38
78	Dike city	1,258	$88,523	$235,900	38
79	Wapello city	1,935	$71,131	$128,800	38
80	Britt city	1,919	$64,257	$96,300	38
81	Gilbert city	1,300	$112,250	$267,200	38
82	Carlisle city	4,187	$98,333	$208,100	38
83	Hartley city	1,588	$51,118	$108,400	38
84	Hull city	2,248	$76,213	$215,700	38
85	Lone Tree city	1,285	$80,294	$170,700	38
86	Strawberry Point city	1,415	$58,352	$115,200	38
87	Hudson city	2,614	$119,327	$234,500	38
88	Brooklyn city	1,565	$71,500	$123,600	38
89	Newhall city	1,012	$68,295	$171,500	38
90	Lake City city	1,652	$64,375	$103,300	38
91	Alta city	2,344	$66,118	$125,800	38
92	Treynor city	1,228	$132,679	$250,000	38
93	Sioux City city	85,651	$65,473	$162,600	37
94	La Porte City city	2,170	$62,750	$146,900	37
95	Waukon city	3,796	$56,250	$133,700	37
96	Nashua city	1,634	$63,750	$117,300	37
97	Sanborn city	1,510	$56,477	$150,900	37
98	Holstein city	1,552	$61,625	$113,200	37
99	Janesville city	1,012	$84,231	$214,700	37
100	Colfax city	2,089	$82,878	$160,500	37
101	Lake Park city	1,191	$73,977	$153,500	37
102	Harlan city	4,896	$54,923	$137,500	37
103	Carter Lake city	3,773	$75,037	$161,200	37
104	Rockwell City city	2,449	$61,563	$91,300	37
105	Sibley city	2,821	$54,767	$119,800	37
106	Columbus Junction city	2,129	$76,518	$114,200	37
107	Audubon city	2,069	$41,389	$92,800	37
108	Allison city	1,028	$64,306	$104,600	37
109	Jefferson city	4,164	$54,286	$126,900	37
110	Eagle Grove city	3,588	$58,458	$95,100	37
111	Onawa city	2,862	$54,659	$125,700	37
112	Mason City city	27,135	$62,369	$130,000	37
113	Elkader city	1,249	$61,786	$134,300	37
114	Washington city	7,314	$56,536	$144,500	37
115	Durant city	1,904	$82,563	$202,000	37
116	Manly city	1,288	$67,083	$110,900	37
117	Estherville city	5,865	$54,624	$96,300	37
118	Ida Grove city	1,904	$63,194	$96,000	37
119	Osage city	3,578	$62,309	$141,800	37
120	Tama city	3,079	$61,944	$101,200	37
121	Larchwood city	1,076	$69,327	$189,700	37
122	Jesup city	2,596	$89,297	$189,600	37
123	Camanche city	4,562	$68,727	$175,300	37
124	Blue Grass city	1,867	$87,083	$202,400	36
125	Denver city	2,216	$90,156	$221,100	36
126	Marengo city	2,823	$58,125	$114,100	36
127	Clinton city	24,425	$57,493	$115,400	36
128	Dallas Center city	2,058	$88,750	$231,100	36
129	Guttenberg city	1,675	$49,613	$183,800	36
130	Marshalltown city	27,491	$68,854	$117,100	36
131	Kent Estates CDP	1,863	$122,014	$351,100	36
132	Fort Dodge city	24,788	$61,769	$128,900	36
133	Buffalo Center city	1,000	$49,474	$93,800	36
134	Knoxville city	7,493	$70,136	$147,600	36
135	Baxter city	1,251	$60,625	$162,300	36
136	Earlham city	1,406	$104,464	$248,400	36
137	Epworth city	1,991	$73,571	$229,200	36
138	Saylorville CDP	3,559	$80,250	$287,700	36
139	Pleasantville city	1,883	$67,692	$161,500	36
140	Woodbine city	1,418	$54,167	$141,900	36
141	West Burlington city	3,184	$48,289	$126,700	36
142	Prairie City city	1,649	$78,269	$177,400	36
143	Hampton city	4,311	$48,922	$91,900	36
144	Mediapolis city	1,930	$71,250	$167,300	36
145	Emmetsburg city	3,651	$57,353	$114,600	36
146	Belmond city	2,678	$58,750	$110,800	36
147	Shenandoah city	4,913	$52,469	$110,000	36
148	Corning city	1,573	$60,446	$84,700	36
149	Dubuque city	59,271	$64,985	$193,100	36
150	Keokuk city	9,748	$49,340	$93,700	36
151	Springville city	1,210	$96,250	$175,900	36
152	Akron city	1,660	$59,706	$145,300	36
153	Humboldt city	4,761	$70,661	$162,600	36
154	Postville city	2,787	$47,281	$100,300	36
155	DeWitt city	5,535	$84,474	$223,100	36
156	Park View CDP	2,861	$106,429	$276,500	36
157	Muscatine city	23,567	$59,332	$146,900	36
158	New Hampton city	3,462	$61,491	$159,200	36
159	Pocahontas city	1,536	$56,298	$96,600	35
160	Des Moines city	212,464	$63,966	$183,700	35
161	Story City city	3,363	$73,558	$205,800	35
162	Chariton city	4,235	$52,109	$84,200	35
163	Garner city	3,062	$68,964	$162,100	35
164	Kingsley city	1,427	$73,103	$146,200	35
165	Fruitland city	1,107	$101,375	$219,000	35
166	Orange City city	6,312	$81,667	$245,300	35
167	Center Point city	2,575	$92,500	$215,800	35
168	Oakland city	1,500	$72,500	$144,600	35
169	Webster City city	7,769	$65,844	$115,400	35
170	Farley city	1,809	$96,563	$242,600	35
171	Maquoketa city	6,105	$56,039	$126,800	35
172	Cherokee city	5,157	$48,693	$119,400	35
173	Perry city	7,928	$63,983	$122,100	35
174	Lenox city	1,474	$59,750	$106,000	35
175	Glenwood city	5,118	$69,320	$193,800	35
176	Sioux Center city	8,335	$87,555	$275,900	35
177	Rock Rapids city	2,653	$61,679	$207,700	35
178	Fayette city	1,242	$39,297	$123,300	35
179	Decorah city	7,597	$62,177	$234,600	35
180	Atlantic city	6,773	$57,486	$134,900	35
181	Monticello city	4,055	$67,788	$160,500	35
182	Bettendorf city	39,297	$102,917	$295,600	35
183	Independence city	6,149	$72,250	$156,900	35
184	Ottumwa city	25,352	$56,994	$92,400	35
185	Sac City city	1,782	$57,487	$106,400	35
186	University Heights city	1,232	$105,172	$393,200	35
187	Walford city	1,318	$116,477	$274,500	35
188	Toledo city	2,079	$56,719	$124,000	35
189	Lisbon city	1,782	$83,125	$202,600	35
190	Council Bluffs city	62,564	$64,092	$164,300	35
191	Clarinda city	5,366	$50,644	$112,200	35
192	Red Oak city	5,542	$52,996	$91,600	35
193	Iowa Falls city	5,062	$53,051	$106,300	35
194	Evansdale city	4,530	$57,415	$138,200	34
195	Bloomfield city	2,723	$61,679	$122,600	34
196	Centerville city	5,377	$41,472	$99,000	34
197	Eddyville city	1,085	$61,205	$107,300	34
198	Mount Ayr city	1,739	$68,676	$144,500	34
199	Winterset city	5,384	$69,268	$181,500	34
200	Clarence city	1,223	$56,875	$137,800	34
201	Robins city	3,349	$122,500	$370,500	34
202	Wilton city	2,943	$71,898	$162,000	34
203	Manson city	1,653	$70,893	$118,800	34
204	Charles City city	7,321	$56,734	$118,900	34
205	Creston city	7,466	$50,752	$112,600	34
206	Lake Mills city	2,054	$70,333	$127,100	34
207	Eldora city	2,622	$72,107	$108,800	34
208	Walcott city	1,895	$82,756	$171,800	34
209	Waterloo city	66,947	$56,344	$150,200	34
210	Anamosa city	5,553	$56,167	$164,900	34
211	Newton city	15,696	$56,321	$151,600	34
212	Stuart city	1,642	$62,500	$152,300	34
213	Grinnell city	9,527	$64,426	$191,700	34
214	Clarion city	2,775	$58,702	$107,600	34
215	Keosauqua city	1,014	$52,083	$108,000	34
216	West Union city	2,393	$50,909	$133,200	34
217	Denison city	8,247	$63,850	$137,600	34
218	Albia city	3,688	$67,791	$132,500	34
219	Forest City city	4,280	$62,917	$136,400	34
220	Fredericksburg city	1,040	$65,809	$164,100	34
221	Riverside city	1,040	$81,094	$191,100	34
222	Nevada city	6,952	$75,221	$177,800	34
223	Le Claire city	4,718	$100,404	$300,200	34
224	Davenport city	101,083	$64,497	$162,900	34
225	Cascade city	2,565	$69,861	$196,100	34
226	Carroll city	10,261	$59,323	$184,100	33
227	Sigourney city	1,866	$51,528	$109,500	33
228	Kalona city	2,679	$72,766	$221,300	33
229	Storm Lake city	11,275	$58,341	$163,600	33
230	Wellman city	1,539	$56,696	$149,000	33
231	Urbana city	1,628	$112,672	$224,100	33
232	Cedar Rapids city	136,859	$67,859	$177,100	33
233	Spencer city	11,393	$57,068	$178,300	33
234	Parkersburg city	1,747	$73,482	$200,000	33
235	Lake View city	1,021	$66,118	$154,800	33
236	Sheldon city	5,386	$68,448	$173,600	33
237	Waverly city	10,446	$78,429	$215,200	33
238	Atkins city	2,347	$115,625	$302,600	33
239	Algona city	5,414	$52,542	$156,200	33
240	Corydon city	1,566	$48,988	$88,800	33
241	West Liberty city	3,795	$66,132	$169,500	33
242	Oskaloosa city	11,492	$62,172	$128,900	33
243	Rock Valley city	4,061	$67,012	$225,800	33
244	Conrad city	1,170	$73,844	$156,100	33
245	Mount Pleasant city	9,093	$59,216	$145,600	32
246	Polk City city	5,833	$163,000	$385,000	32
247	Cedar Falls city	40,662	$74,165	$252,500	32
248	Hawarden city	2,674	$69,375	$132,700	32
249	Palo city	1,173	$103,646	$274,200	32
250	Clear Lake city	7,603	$70,278	$235,100	32
251	Asbury city	5,949	$130,071	$312,400	32
252	Urbandale city	46,026	$113,086	$318,800	32
253	Fairfax city	2,865	$120,552	$278,800	32
254	Pella city	10,624	$81,201	$259,600	32
255	Indianola city	15,918	$78,125	$228,100	32
256	Eldridge city	6,743	$101,089	$329,400	32
257	Le Mars city	10,597	$72,381	$202,200	32
258	Fairfield city	9,438	$48,302	$152,900	32
259	Spirit Lake city	5,469	$73,627	$218,400	32
260	Leon city	1,795	$54,868	$79,600	32
261	Williamsburg city	3,347	$65,607	$194,000	31
262	Huxley city	4,440	$122,716	$296,100	31
263	Ely city	2,033	$102,262	$275,800	31
264	Clive city	18,776	$131,082	$379,000	31
265	Norwalk city	13,610	$94,583	$275,700	31
266	Marion city	41,690	$87,105	$230,800	31
267	Milford city	3,315	$60,571	$211,000	30
268	Bondurant city	8,061	$128,341	$288,600	30
269	Solon city	3,092	$111,597	$305,300	30
270	West Branch city	2,526	$87,891	$226,700	30
271	Montezuma city	1,257	$63,375	$157,800	29
272	Adel city	6,259	$96,905	$320,500	28
273	Osceola city	5,495	$62,363	$145,300	28
274	Peosta city	1,922	$120,375	$304,600	28
275	Sergeant Bluff city	5,090	$122,610	$287,600	28
276	Lamoni city	2,121	$52,300	$107,900	28
277	Johnston city	24,196	$103,430	$346,200	28
278	Pleasant Hill city	10,796	$86,890	$284,100	28
279	Hiawatha city	7,178	$67,628	$210,200	28
280	Granger city	1,919	$112,125	$290,100	27
281	Tiffin city	5,271	$106,034	$315,800	27
282	Altoona city	20,592	$87,123	$257,300	27
283	Ankeny city	70,542	$106,603	$311,300	27
284	West Des Moines city	69,893	$84,925	$286,300	26
285	Iowa City city	75,264	$57,533	$273,600	26
286	Coralville city	22,846	$66,508	$286,000	26
287	North Liberty city	20,782	$103,933	$300,000	25
288	Grimes city	15,810	$104,497	$281,000	25
289	Waukee city	26,974	$106,728	$328,200	25
290	Ames city	66,112	$60,102	$263,800	23

Iowa by the numbers

Iowa's largest profiled market is Des Moines city at 212,464 residents, while the median Iowa city on LocalVein has a population of 2,488. About 93% of the Iowa cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Iowa's profiled cities sits at $68K, with Polk City city topping the ranking at $163K and Fayette city anchoring the other end at $39K — roughly a 4× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 290 Iowa cities in this table, the median Market Opportunity Score is 36 out of 100, and Dysart city currently leads at 45. About 0% of Iowa's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Iowa typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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