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Iowa cities ranked by market opportunity

LocalVein profiles 290 Iowa cities, covering 2,370,835 residents across the state. The median Market Opportunity Score across Iowa sits at 36 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

290

Total population

2,370,835

Median MOS

Businesses scanned

666

Iowa cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Dysart city	1,575	$62,308	$156,500	Warning: 45
2	Logan city	1,362	$79,167	$144,400	Warning: 45
3	Neola city	1,098	$68,859	$166,400	Warning: 45
4	Melcher-Dallas city	1,228	$72,824	$94,600	Warning: 45
5	Anita city	1,060	$65,375	$114,500	Warning: 45
6	Griswold city	1,020	$61,167	$89,400	Warning: 44
7	Malvern city	1,415	$82,027	$173,900	Warning: 43
8	Manning city	1,474	$62,310	$109,400	Warning: 43
9	Monona city	1,618	$70,509	$125,900	Warning: 43
10	Nora Springs city	1,394	$72,083	$126,300	Warning: 43
11	Northwood city	2,170	$64,615	$124,800	Warning: 42
12	George city	1,049	$59,167	$112,500	Warning: 42
13	Coon Rapids city	1,403	$64,338	$129,300	Warning: 42
14	Roland city	1,458	$84,779	$173,100	Warning: 42
15	Jewell Junction city	1,225	$75,313	$128,300	Warning: 42
16	Walnut city	1,339	$65,278	$97,900	Warning: 42
17	Sumner city	2,159	$56,174	$111,900	Warning: 41
18	Guthrie Center city	1,603	$67,679	$117,100	Warning: 41
19	State Center city	1,548	$72,303	$156,300	Warning: 41
20	Ogden city	1,902	$70,556	$155,800	Warning: 41
21	Shell Rock city	1,634	$70,556	$159,100	Warning: 41
22	Reinbeck city	1,805	$85,962	$152,400	Warning: 41
23	Marcus city	1,236	$75,288	$174,100	Warning: 41
24	St. Ansgar city	1,156	$75,208	$143,800	Warning: 41
25	Dunlap city	1,318	$54,609	$115,600	Warning: 41
26	Tripoli city	1,256	$75,988	$116,200	Warning: 41
27	Preston city	1,057	$82,950	$144,600	Warning: 41
28	Glidden city	1,153	$73,393	$159,700	Warning: 41
29	Sully city	1,092	$86,576	$165,600	Warning: 41
30	Missouri Valley city	2,685	$64,844	$126,500	Warning: 41
31	Madrid city	2,803	$86,915	$185,100	Warning: 40
32	Buffalo city	1,090	$74,773	$120,400	Warning: 40
33	Vinton city	4,948	$65,488	$146,400	Warning: 40
34	Woodward city	1,002	$68,571	$179,500	Warning: 40
35	Avoca city	1,369	$70,552	$165,700	Warning: 40
36	Winfield city	1,065	$46,364	$99,800	Info: 40
37	Clarksville city	1,248	$55,781	$114,200	Info: 40
38	Remsen city	1,897	$98,250	$184,700	Info: 40
39	Lansing city	1,111	$49,537	$145,800	Info: 40
40	Tipton city	3,111	$67,625	$146,000	Info: 40
41	Moville city	1,840	$96,250	$174,600	Info: 40
42	Oelwein city	5,878	$49,821	$96,800	Info: 40
43	Ackley city	1,554	$61,667	$99,200	Info: 40
44	Hamburg city	1,034	$57,727	$107,300	Info: 40
45	Windsor Heights city	5,171	$89,083	$251,800	Info: 40
46	Graettinger city	1,038	$73,250	$87,000	Info: 40
47	Villisca city	1,004	$58,469	$74,100	Info: 39
48	Central City city	1,266	$81,607	$166,400	Info: 39
49	Van Meter city	1,469	$133,750	$250,300	Info: 39
50	Slater city	1,498	$87,708	$222,000	Info: 39
51	Boone city	12,445	$67,269	$156,400	Info: 39
52	Swisher city	1,064	$99,118	$249,800	Info: 39
53	Wayland city	1,140	$67,000	$122,200	Info: 39
54	Panora city	1,520	$65,500	$164,500	Info: 39
55	Belle Plaine city	2,412	$70,517	$111,600	Info: 39
56	Aplington city	1,012	$70,093	$131,800	Info: 39
57	Dyersville city	4,357	$72,768	$219,800	Info: 39
58	Fort Madison city	10,221	$49,359	$95,900	Info: 39
59	Laurens city	1,234	$56,354	$71,000	Info: 39
60	Grundy Center city	2,794	$77,540	$173,200	Info: 39
61	Bellevue city	2,256	$78,792	$210,500	Info: 39
62	Manchester city	5,144	$58,578	$130,500	Info: 39
63	Sheffield city	1,204	$64,297	$138,500	Info: 38
64	Cresco city	3,901	$60,769	$105,200	Info: 38
65	Fairbank city	1,509	$100,172	$173,200	Info: 38
66	Bedford city	1,389	$57,031	$88,900	Info: 38
67	Traer city	1,464	$79,653	$131,900	Info: 38
68	Alton city	1,350	$86,136	$204,600	Info: 38
69	Burlington city	23,800	$55,274	$115,800	Info: 38
70	Winthrop city	1,081	$64,904	$149,200	Info: 38
71	New London city	2,402	$65,815	$118,900	Info: 38
72	Greene city	1,390	$54,298	$125,200	Info: 38
73	Monroe city	2,074	$81,488	$173,500	Info: 38
74	Mitchellville city	2,557	$78,816	$190,200	Info: 38
75	Greenfield city	1,826	$53,152	$115,700	Info: 38
76	New Sharon city	1,147	$60,000	$125,000	Info: 38
77	Mount Vernon city	4,551	$106,356	$256,900	Info: 38
78	Dike city	1,258	$88,523	$235,900	Info: 38
79	Wapello city	1,935	$71,131	$128,800	Info: 38
80	Britt city	1,919	$64,257	$96,300	Info: 38
81	Gilbert city	1,300	$112,250	$267,200	Info: 38
82	Carlisle city	4,187	$98,333	$208,100	Info: 38
83	Hartley city	1,588	$51,118	$108,400	Info: 38
84	Hull city	2,248	$76,213	$215,700	Info: 38
85	Lone Tree city	1,285	$80,294	$170,700	Info: 38
86	Strawberry Point city	1,415	$58,352	$115,200	Info: 38
87	Hudson city	2,614	$119,327	$234,500	Info: 38
88	Brooklyn city	1,565	$71,500	$123,600	Info: 38
89	Newhall city	1,012	$68,295	$171,500	Info: 38
90	Lake City city	1,652	$64,375	$103,300	Info: 38
91	Alta city	2,344	$66,118	$125,800	Info: 38
92	Treynor city	1,228	$132,679	$250,000	Info: 38
93	Sioux City city	85,651	$65,473	$162,600	Info: 37
94	La Porte City city	2,170	$62,750	$146,900	Info: 37
95	Waukon city	3,796	$56,250	$133,700	Info: 37
96	Nashua city	1,634	$63,750	$117,300	Info: 37
97	Sanborn city	1,510	$56,477	$150,900	Info: 37
98	Holstein city	1,552	$61,625	$113,200	Info: 37
99	Janesville city	1,012	$84,231	$214,700	Info: 37
100	Colfax city	2,089	$82,878	$160,500	Info: 37
101	Lake Park city	1,191	$73,977	$153,500	Info: 37
102	Harlan city	4,896	$54,923	$137,500	Info: 37
103	Carter Lake city	3,773	$75,037	$161,200	Info: 37
104	Rockwell City city	2,449	$61,563	$91,300	Info: 37
105	Sibley city	2,821	$54,767	$119,800	Info: 37
106	Columbus Junction city	2,129	$76,518	$114,200	Info: 37
107	Audubon city	2,069	$41,389	$92,800	Info: 37
108	Allison city	1,028	$64,306	$104,600	Info: 37
109	Jefferson city	4,164	$54,286	$126,900	Info: 37
110	Eagle Grove city	3,588	$58,458	$95,100	Info: 37
111	Onawa city	2,862	$54,659	$125,700	Info: 37
112	Mason City city	27,135	$62,369	$130,000	Info: 37
113	Elkader city	1,249	$61,786	$134,300	Info: 37
114	Washington city	7,314	$56,536	$144,500	Info: 37
115	Durant city	1,904	$82,563	$202,000	Info: 37
116	Manly city	1,288	$67,083	$110,900	Info: 37
117	Estherville city	5,865	$54,624	$96,300	Info: 37
118	Ida Grove city	1,904	$63,194	$96,000	Info: 37
119	Osage city	3,578	$62,309	$141,800	Info: 37
120	Tama city	3,079	$61,944	$101,200	Info: 37
121	Larchwood city	1,076	$69,327	$189,700	Info: 37
122	Jesup city	2,596	$89,297	$189,600	Info: 37
123	Camanche city	4,562	$68,727	$175,300	Info: 37
124	Blue Grass city	1,867	$87,083	$202,400	Info: 36
125	Denver city	2,216	$90,156	$221,100	Info: 36
126	Marengo city	2,823	$58,125	$114,100	Info: 36
127	Clinton city	24,425	$57,493	$115,400	Info: 36
128	Dallas Center city	2,058	$88,750	$231,100	Info: 36
129	Guttenberg city	1,675	$49,613	$183,800	Info: 36
130	Marshalltown city	27,491	$68,854	$117,100	Info: 36
131	Kent Estates CDP	1,863	$122,014	$351,100	Info: 36
132	Fort Dodge city	24,788	$61,769	$128,900	Info: 36
133	Buffalo Center city	1,000	$49,474	$93,800	Info: 36
134	Knoxville city	7,493	$70,136	$147,600	Info: 36
135	Baxter city	1,251	$60,625	$162,300	Info: 36
136	Earlham city	1,406	$104,464	$248,400	Info: 36
137	Epworth city	1,991	$73,571	$229,200	Info: 36
138	Saylorville CDP	3,559	$80,250	$287,700	Info: 36
139	Pleasantville city	1,883	$67,692	$161,500	Info: 36
140	Woodbine city	1,418	$54,167	$141,900	Info: 36
141	West Burlington city	3,184	$48,289	$126,700	Info: 36
142	Prairie City city	1,649	$78,269	$177,400	Info: 36
143	Hampton city	4,311	$48,922	$91,900	Info: 36
144	Mediapolis city	1,930	$71,250	$167,300	Info: 36
145	Emmetsburg city	3,651	$57,353	$114,600	Info: 36
146	Belmond city	2,678	$58,750	$110,800	Info: 36
147	Shenandoah city	4,913	$52,469	$110,000	Info: 36
148	Corning city	1,573	$60,446	$84,700	Info: 36
149	Dubuque city	59,271	$64,985	$193,100	Info: 36
150	Keokuk city	9,748	$49,340	$93,700	Info: 36
151	Springville city	1,210	$96,250	$175,900	Info: 36
152	Akron city	1,660	$59,706	$145,300	Info: 36
153	Humboldt city	4,761	$70,661	$162,600	Info: 36
154	Postville city	2,787	$47,281	$100,300	Info: 36
155	DeWitt city	5,535	$84,474	$223,100	Info: 36
156	Park View CDP	2,861	$106,429	$276,500	Info: 36
157	Muscatine city	23,567	$59,332	$146,900	Info: 36
158	New Hampton city	3,462	$61,491	$159,200	Info: 36
159	Pocahontas city	1,536	$56,298	$96,600	Info: 35
160	Des Moines city	212,464	$63,966	$183,700	Info: 35
161	Story City city	3,363	$73,558	$205,800	Info: 35
162	Chariton city	4,235	$52,109	$84,200	Info: 35
163	Garner city	3,062	$68,964	$162,100	Info: 35
164	Kingsley city	1,427	$73,103	$146,200	Info: 35
165	Fruitland city	1,107	$101,375	$219,000	Info: 35
166	Orange City city	6,312	$81,667	$245,300	Info: 35
167	Center Point city	2,575	$92,500	$215,800	Info: 35
168	Oakland city	1,500	$72,500	$144,600	Info: 35
169	Webster City city	7,769	$65,844	$115,400	Info: 35
170	Farley city	1,809	$96,563	$242,600	Info: 35
171	Maquoketa city	6,105	$56,039	$126,800	Info: 35
172	Cherokee city	5,157	$48,693	$119,400	Info: 35
173	Perry city	7,928	$63,983	$122,100	Info: 35
174	Lenox city	1,474	$59,750	$106,000	Info: 35
175	Glenwood city	5,118	$69,320	$193,800	Info: 35
176	Sioux Center city	8,335	$87,555	$275,900	Info: 35
177	Rock Rapids city	2,653	$61,679	$207,700	Info: 35
178	Fayette city	1,242	$39,297	$123,300	Info: 35
179	Decorah city	7,597	$62,177	$234,600	Info: 35
180	Atlantic city	6,773	$57,486	$134,900	Info: 35
181	Monticello city	4,055	$67,788	$160,500	Info: 35
182	Bettendorf city	39,297	$102,917	$295,600	Info: 35
183	Independence city	6,149	$72,250	$156,900	Info: 35
184	Ottumwa city	25,352	$56,994	$92,400	Info: 35
185	Sac City city	1,782	$57,487	$106,400	Info: 35
186	University Heights city	1,232	$105,172	$393,200	Info: 35
187	Walford city	1,318	$116,477	$274,500	Info: 35
188	Toledo city	2,079	$56,719	$124,000	Info: 35
189	Lisbon city	1,782	$83,125	$202,600	Info: 35
190	Council Bluffs city	62,564	$64,092	$164,300	Info: 35
191	Clarinda city	5,366	$50,644	$112,200	Info: 35
192	Red Oak city	5,542	$52,996	$91,600	Info: 35
193	Iowa Falls city	5,062	$53,051	$106,300	Info: 35
194	Evansdale city	4,530	$57,415	$138,200	Info: 34
195	Bloomfield city	2,723	$61,679	$122,600	Info: 34
196	Centerville city	5,377	$41,472	$99,000	Info: 34
197	Eddyville city	1,085	$61,205	$107,300	Info: 34
198	Mount Ayr city	1,739	$68,676	$144,500	Info: 34
199	Winterset city	5,384	$69,268	$181,500	Info: 34
200	Clarence city	1,223	$56,875	$137,800	Info: 34
201	Robins city	3,349	$122,500	$370,500	Info: 34
202	Wilton city	2,943	$71,898	$162,000	Info: 34
203	Manson city	1,653	$70,893	$118,800	Info: 34
204	Charles City city	7,321	$56,734	$118,900	Info: 34
205	Creston city	7,466	$50,752	$112,600	Info: 34
206	Lake Mills city	2,054	$70,333	$127,100	Info: 34
207	Eldora city	2,622	$72,107	$108,800	Info: 34
208	Walcott city	1,895	$82,756	$171,800	Info: 34
209	Waterloo city	66,947	$56,344	$150,200	Info: 34
210	Anamosa city	5,553	$56,167	$164,900	Info: 34
211	Newton city	15,696	$56,321	$151,600	Info: 34
212	Stuart city	1,642	$62,500	$152,300	Info: 34
213	Grinnell city	9,527	$64,426	$191,700	Info: 34
214	Clarion city	2,775	$58,702	$107,600	Info: 34
215	Keosauqua city	1,014	$52,083	$108,000	Info: 34
216	West Union city	2,393	$50,909	$133,200	Info: 34
217	Denison city	8,247	$63,850	$137,600	Info: 34
218	Albia city	3,688	$67,791	$132,500	Info: 34
219	Forest City city	4,280	$62,917	$136,400	Info: 34
220	Fredericksburg city	1,040	$65,809	$164,100	Info: 34
221	Riverside city	1,040	$81,094	$191,100	Info: 34
222	Nevada city	6,952	$75,221	$177,800	Info: 34
223	Le Claire city	4,718	$100,404	$300,200	Info: 34
224	Davenport city	101,083	$64,497	$162,900	Info: 34
225	Cascade city	2,565	$69,861	$196,100	Info: 34
226	Carroll city	10,261	$59,323	$184,100	Info: 33
227	Sigourney city	1,866	$51,528	$109,500	Info: 33
228	Kalona city	2,679	$72,766	$221,300	Info: 33
229	Storm Lake city	11,275	$58,341	$163,600	Info: 33
230	Wellman city	1,539	$56,696	$149,000	Info: 33
231	Urbana city	1,628	$112,672	$224,100	Info: 33
232	Cedar Rapids city	136,859	$67,859	$177,100	Info: 33
233	Spencer city	11,393	$57,068	$178,300	Info: 33
234	Parkersburg city	1,747	$73,482	$200,000	Info: 33
235	Lake View city	1,021	$66,118	$154,800	Info: 33
236	Sheldon city	5,386	$68,448	$173,600	Info: 33
237	Waverly city	10,446	$78,429	$215,200	Info: 33
238	Atkins city	2,347	$115,625	$302,600	Info: 33
239	Algona city	5,414	$52,542	$156,200	Info: 33
240	Corydon city	1,566	$48,988	$88,800	Info: 33
241	West Liberty city	3,795	$66,132	$169,500	Info: 33
242	Oskaloosa city	11,492	$62,172	$128,900	Info: 33
243	Rock Valley city	4,061	$67,012	$225,800	Info: 33
244	Conrad city	1,170	$73,844	$156,100	Info: 33
245	Mount Pleasant city	9,093	$59,216	$145,600	Info: 32
246	Polk City city	5,833	$163,000	$385,000	Info: 32
247	Cedar Falls city	40,662	$74,165	$252,500	Info: 32
248	Hawarden city	2,674	$69,375	$132,700	Info: 32
249	Palo city	1,173	$103,646	$274,200	Info: 32
250	Clear Lake city	7,603	$70,278	$235,100	Info: 32
251	Asbury city	5,949	$130,071	$312,400	Info: 32
252	Urbandale city	46,026	$113,086	$318,800	Info: 32
253	Fairfax city	2,865	$120,552	$278,800	Info: 32
254	Pella city	10,624	$81,201	$259,600	Info: 32
255	Indianola city	15,918	$78,125	$228,100	Info: 32
256	Eldridge city	6,743	$101,089	$329,400	Info: 32
257	Le Mars city	10,597	$72,381	$202,200	Info: 32
258	Fairfield city	9,438	$48,302	$152,900	Info: 32
259	Spirit Lake city	5,469	$73,627	$218,400	Info: 32
260	Leon city	1,795	$54,868	$79,600	Info: 32
261	Williamsburg city	3,347	$65,607	$194,000	Info: 31
262	Huxley city	4,440	$122,716	$296,100	Info: 31
263	Ely city	2,033	$102,262	$275,800	Info: 31
264	Clive city	18,776	$131,082	$379,000	Info: 31
265	Norwalk city	13,610	$94,583	$275,700	Info: 31
266	Marion city	41,690	$87,105	$230,800	Info: 31
267	Milford city	3,315	$60,571	$211,000	Info: 30
268	Bondurant city	8,061	$128,341	$288,600	Info: 30
269	Solon city	3,092	$111,597	$305,300	Info: 30
270	West Branch city	2,526	$87,891	$226,700	Info: 30
271	Montezuma city	1,257	$63,375	$157,800	Info: 29
272	Adel city	6,259	$96,905	$320,500	Info: 28
273	Osceola city	5,495	$62,363	$145,300	Info: 28
274	Peosta city	1,922	$120,375	$304,600	Info: 28
275	Sergeant Bluff city	5,090	$122,610	$287,600	Info: 28
276	Lamoni city	2,121	$52,300	$107,900	Info: 28
277	Johnston city	24,196	$103,430	$346,200	Info: 28
278	Pleasant Hill city	10,796	$86,890	$284,100	Info: 28
279	Hiawatha city	7,178	$67,628	$210,200	Info: 28
280	Granger city	1,919	$112,125	$290,100	Info: 27
281	Tiffin city	5,271	$106,034	$315,800	Info: 27
282	Altoona city	20,592	$87,123	$257,300	Info: 27
283	Ankeny city	70,542	$106,603	$311,300	Info: 27
284	West Des Moines city	69,893	$84,925	$286,300	Info: 26
285	Iowa City city	75,264	$57,533	$273,600	Info: 26
286	Coralville city	22,846	$66,508	$286,000	Info: 26
287	North Liberty city	20,782	$103,933	$300,000	Info: 25
288	Grimes city	15,810	$104,497	$281,000	Info: 25
289	Waukee city	26,974	$106,728	$328,200	Info: 25
290	Ames city	66,112	$60,102	$263,800	Info: 23

Iowa by the numbers

Iowa's largest profiled market is Des Moines city at 212,464 residents, while the median Iowa city on LocalVein has a population of 2,488. About 93% of the Iowa cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Iowa's profiled cities sits at $68K, with Polk City city topping the ranking at $163K and Fayette city anchoring the other end at $39K — roughly a 4× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 290 Iowa cities in this table, the median Market Opportunity Score is 36 out of 100, and Dysart city currently leads at 45. About 0% of Iowa's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Iowa typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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