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Iowa cities ranked by market opportunity

LocalVein profiles 290 Iowa cities, covering 2,370,835 residents across the state. The median Market Opportunity Score across Iowa sits at 36 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

290

Total population

2,370,835

Median MOS

Businesses scanned

666

Iowa cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Dysart	1,575	$62,308	$156,500	Warning: 45
2	Logan	1,362	$79,167	$144,400	Warning: 45
3	Neola	1,098	$68,859	$166,400	Warning: 45
4	Melcher-Dallas	1,228	$72,824	$94,600	Warning: 45
5	Anita	1,060	$65,375	$114,500	Warning: 45
6	Griswold	1,020	$61,167	$89,400	Warning: 44
7	Malvern	1,415	$82,027	$173,900	Warning: 43
8	Manning	1,474	$62,310	$109,400	Warning: 43
9	Monona	1,618	$70,509	$125,900	Warning: 43
10	Nora Springs	1,394	$72,083	$126,300	Warning: 43
11	Northwood	2,170	$64,615	$124,800	Warning: 42
12	George	1,049	$59,167	$112,500	Warning: 42
13	Coon Rapids	1,403	$64,338	$129,300	Warning: 42
14	Roland	1,458	$84,779	$173,100	Warning: 42
15	Jewell Junction	1,225	$75,313	$128,300	Warning: 42
16	Walnut	1,339	$65,278	$97,900	Warning: 42
17	Sumner	2,159	$56,174	$111,900	Warning: 41
18	Guthrie Center	1,603	$67,679	$117,100	Warning: 41
19	State Center	1,548	$72,303	$156,300	Warning: 41
20	Ogden	1,902	$70,556	$155,800	Warning: 41
21	Shell Rock	1,634	$70,556	$159,100	Warning: 41
22	Reinbeck	1,805	$85,962	$152,400	Warning: 41
23	Marcus	1,236	$75,288	$174,100	Warning: 41
24	St. Ansgar	1,156	$75,208	$143,800	Warning: 41
25	Dunlap	1,318	$54,609	$115,600	Warning: 41
26	Tripoli	1,256	$75,988	$116,200	Warning: 41
27	Preston	1,057	$82,950	$144,600	Warning: 41
28	Glidden	1,153	$73,393	$159,700	Warning: 41
29	Sully	1,092	$86,576	$165,600	Warning: 41
30	Missouri Valley	2,685	$64,844	$126,500	Warning: 41
31	Madrid	2,803	$86,915	$185,100	Warning: 40
32	Buffalo	1,090	$74,773	$120,400	Warning: 40
33	Vinton	4,948	$65,488	$146,400	Warning: 40
34	Woodward	1,002	$68,571	$179,500	Warning: 40
35	Avoca	1,369	$70,552	$165,700	Warning: 40
36	Winfield	1,065	$46,364	$99,800	Info: 40
37	Clarksville	1,248	$55,781	$114,200	Info: 40
38	Remsen	1,897	$98,250	$184,700	Info: 40
39	Lansing	1,111	$49,537	$145,800	Info: 40
40	Tipton	3,111	$67,625	$146,000	Info: 40
41	Moville	1,840	$96,250	$174,600	Info: 40
42	Oelwein	5,878	$49,821	$96,800	Info: 40
43	Ackley	1,554	$61,667	$99,200	Info: 40
44	Hamburg	1,034	$57,727	$107,300	Info: 40
45	Windsor Heights	5,171	$89,083	$251,800	Info: 40
46	Graettinger	1,038	$73,250	$87,000	Info: 40
47	Villisca	1,004	$58,469	$74,100	Info: 39
48	Central City	1,266	$81,607	$166,400	Info: 39
49	Van Meter	1,469	$133,750	$250,300	Info: 39
50	Slater	1,498	$87,708	$222,000	Info: 39
51	Boone	12,445	$67,269	$156,400	Info: 39
52	Swisher	1,064	$99,118	$249,800	Info: 39
53	Wayland	1,140	$67,000	$122,200	Info: 39
54	Panora	1,520	$65,500	$164,500	Info: 39
55	Belle Plaine	2,412	$70,517	$111,600	Info: 39
56	Aplington	1,012	$70,093	$131,800	Info: 39
57	Dyersville	4,357	$72,768	$219,800	Info: 39
58	Fort Madison	10,221	$49,359	$95,900	Info: 39
59	Laurens	1,234	$56,354	$71,000	Info: 39
60	Grundy Center	2,794	$77,540	$173,200	Info: 39
61	Bellevue	2,256	$78,792	$210,500	Info: 39
62	Manchester	5,144	$58,578	$130,500	Info: 39
63	Sheffield	1,204	$64,297	$138,500	Info: 38
64	Cresco	3,901	$60,769	$105,200	Info: 38
65	Fairbank	1,509	$100,172	$173,200	Info: 38
66	Bedford	1,389	$57,031	$88,900	Info: 38
67	Traer	1,464	$79,653	$131,900	Info: 38
68	Alton	1,350	$86,136	$204,600	Info: 38
69	Burlington	23,800	$55,274	$115,800	Info: 38
70	Winthrop	1,081	$64,904	$149,200	Info: 38
71	New London	2,402	$65,815	$118,900	Info: 38
72	Greene	1,390	$54,298	$125,200	Info: 38
73	Monroe	2,074	$81,488	$173,500	Info: 38
74	Mitchellville	2,557	$78,816	$190,200	Info: 38
75	Greenfield	1,826	$53,152	$115,700	Info: 38
76	New Sharon	1,147	$60,000	$125,000	Info: 38
77	Mount Vernon	4,551	$106,356	$256,900	Info: 38
78	Dike	1,258	$88,523	$235,900	Info: 38
79	Wapello	1,935	$71,131	$128,800	Info: 38
80	Britt	1,919	$64,257	$96,300	Info: 38
81	Gilbert	1,300	$112,250	$267,200	Info: 38
82	Carlisle	4,187	$98,333	$208,100	Info: 38
83	Hartley	1,588	$51,118	$108,400	Info: 38
84	Hull	2,248	$76,213	$215,700	Info: 38
85	Lone Tree	1,285	$80,294	$170,700	Info: 38
86	Strawberry Point	1,415	$58,352	$115,200	Info: 38
87	Hudson	2,614	$119,327	$234,500	Info: 38
88	Brooklyn	1,565	$71,500	$123,600	Info: 38
89	Newhall	1,012	$68,295	$171,500	Info: 38
90	Lake City	1,652	$64,375	$103,300	Info: 38
91	Alta	2,344	$66,118	$125,800	Info: 38
92	Treynor	1,228	$132,679	$250,000	Info: 38
93	Sioux City	85,651	$65,473	$162,600	Info: 37
94	La Porte City	2,170	$62,750	$146,900	Info: 37
95	Waukon	3,796	$56,250	$133,700	Info: 37
96	Nashua	1,634	$63,750	$117,300	Info: 37
97	Sanborn	1,510	$56,477	$150,900	Info: 37
98	Holstein	1,552	$61,625	$113,200	Info: 37
99	Janesville	1,012	$84,231	$214,700	Info: 37
100	Colfax	2,089	$82,878	$160,500	Info: 37
101	Lake Park	1,191	$73,977	$153,500	Info: 37
102	Harlan	4,896	$54,923	$137,500	Info: 37
103	Carter Lake	3,773	$75,037	$161,200	Info: 37
104	Rockwell City	2,449	$61,563	$91,300	Info: 37
105	Sibley	2,821	$54,767	$119,800	Info: 37
106	Columbus Junction	2,129	$76,518	$114,200	Info: 37
107	Audubon	2,069	$41,389	$92,800	Info: 37
108	Allison	1,028	$64,306	$104,600	Info: 37
109	Jefferson	4,164	$54,286	$126,900	Info: 37
110	Eagle Grove	3,588	$58,458	$95,100	Info: 37
111	Onawa	2,862	$54,659	$125,700	Info: 37
112	Mason City	27,135	$62,369	$130,000	Info: 37
113	Elkader	1,249	$61,786	$134,300	Info: 37
114	Washington	7,314	$56,536	$144,500	Info: 37
115	Durant	1,904	$82,563	$202,000	Info: 37
116	Manly	1,288	$67,083	$110,900	Info: 37
117	Estherville	5,865	$54,624	$96,300	Info: 37
118	Ida Grove	1,904	$63,194	$96,000	Info: 37
119	Osage	3,578	$62,309	$141,800	Info: 37
120	Tama	3,079	$61,944	$101,200	Info: 37
121	Larchwood	1,076	$69,327	$189,700	Info: 37
122	Jesup	2,596	$89,297	$189,600	Info: 37
123	Camanche	4,562	$68,727	$175,300	Info: 37
124	Blue Grass	1,867	$87,083	$202,400	Info: 36
125	Denver	2,216	$90,156	$221,100	Info: 36
126	Marengo	2,823	$58,125	$114,100	Info: 36
127	Clinton	24,425	$57,493	$115,400	Info: 36
128	Dallas Center	2,058	$88,750	$231,100	Info: 36
129	Guttenberg	1,675	$49,613	$183,800	Info: 36
130	Marshalltown	27,491	$68,854	$117,100	Info: 36
131	Kent Estates	1,863	$122,014	$351,100	Info: 36
132	Fort Dodge	24,788	$61,769	$128,900	Info: 36
133	Buffalo Center	1,000	$49,474	$93,800	Info: 36
134	Knoxville	7,493	$70,136	$147,600	Info: 36
135	Baxter	1,251	$60,625	$162,300	Info: 36
136	Earlham	1,406	$104,464	$248,400	Info: 36
137	Epworth	1,991	$73,571	$229,200	Info: 36
138	Saylorville	3,559	$80,250	$287,700	Info: 36
139	Pleasantville	1,883	$67,692	$161,500	Info: 36
140	Woodbine	1,418	$54,167	$141,900	Info: 36
141	West Burlington	3,184	$48,289	$126,700	Info: 36
142	Prairie City	1,649	$78,269	$177,400	Info: 36
143	Hampton	4,311	$48,922	$91,900	Info: 36
144	Mediapolis	1,930	$71,250	$167,300	Info: 36
145	Emmetsburg	3,651	$57,353	$114,600	Info: 36
146	Belmond	2,678	$58,750	$110,800	Info: 36
147	Shenandoah	4,913	$52,469	$110,000	Info: 36
148	Corning	1,573	$60,446	$84,700	Info: 36
149	Dubuque	59,271	$64,985	$193,100	Info: 36
150	Keokuk	9,748	$49,340	$93,700	Info: 36
151	Springville	1,210	$96,250	$175,900	Info: 36
152	Akron	1,660	$59,706	$145,300	Info: 36
153	Humboldt	4,761	$70,661	$162,600	Info: 36
154	Postville	2,787	$47,281	$100,300	Info: 36
155	DeWitt	5,535	$84,474	$223,100	Info: 36
156	Park View	2,861	$106,429	$276,500	Info: 36
157	Muscatine	23,567	$59,332	$146,900	Info: 36
158	New Hampton	3,462	$61,491	$159,200	Info: 36
159	Pocahontas	1,536	$56,298	$96,600	Info: 35
160	Des Moines	212,464	$63,966	$183,700	Info: 35
161	Story City	3,363	$73,558	$205,800	Info: 35
162	Chariton	4,235	$52,109	$84,200	Info: 35
163	Garner	3,062	$68,964	$162,100	Info: 35
164	Kingsley	1,427	$73,103	$146,200	Info: 35
165	Fruitland	1,107	$101,375	$219,000	Info: 35
166	Orange City	6,312	$81,667	$245,300	Info: 35
167	Center Point	2,575	$92,500	$215,800	Info: 35
168	Oakland	1,500	$72,500	$144,600	Info: 35
169	Webster City	7,769	$65,844	$115,400	Info: 35
170	Farley	1,809	$96,563	$242,600	Info: 35
171	Maquoketa	6,105	$56,039	$126,800	Info: 35
172	Cherokee	5,157	$48,693	$119,400	Info: 35
173	Perry	7,928	$63,983	$122,100	Info: 35
174	Lenox	1,474	$59,750	$106,000	Info: 35
175	Glenwood	5,118	$69,320	$193,800	Info: 35
176	Sioux Center	8,335	$87,555	$275,900	Info: 35
177	Rock Rapids	2,653	$61,679	$207,700	Info: 35
178	Fayette	1,242	$39,297	$123,300	Info: 35
179	Decorah	7,597	$62,177	$234,600	Info: 35
180	Atlantic	6,773	$57,486	$134,900	Info: 35
181	Monticello	4,055	$67,788	$160,500	Info: 35
182	Bettendorf	39,297	$102,917	$295,600	Info: 35
183	Independence	6,149	$72,250	$156,900	Info: 35
184	Ottumwa	25,352	$56,994	$92,400	Info: 35
185	Sac City	1,782	$57,487	$106,400	Info: 35
186	University Heights	1,232	$105,172	$393,200	Info: 35
187	Walford	1,318	$116,477	$274,500	Info: 35
188	Toledo	2,079	$56,719	$124,000	Info: 35
189	Lisbon	1,782	$83,125	$202,600	Info: 35
190	Council Bluffs	62,564	$64,092	$164,300	Info: 35
191	Clarinda	5,366	$50,644	$112,200	Info: 35
192	Red Oak	5,542	$52,996	$91,600	Info: 35
193	Iowa Falls	5,062	$53,051	$106,300	Info: 35
194	Evansdale	4,530	$57,415	$138,200	Info: 34
195	Bloomfield	2,723	$61,679	$122,600	Info: 34
196	Centerville	5,377	$41,472	$99,000	Info: 34
197	Eddyville	1,085	$61,205	$107,300	Info: 34
198	Mount Ayr	1,739	$68,676	$144,500	Info: 34
199	Winterset	5,384	$69,268	$181,500	Info: 34
200	Clarence	1,223	$56,875	$137,800	Info: 34
201	Robins	3,349	$122,500	$370,500	Info: 34
202	Wilton	2,943	$71,898	$162,000	Info: 34
203	Manson	1,653	$70,893	$118,800	Info: 34
204	Charles City	7,321	$56,734	$118,900	Info: 34
205	Creston	7,466	$50,752	$112,600	Info: 34
206	Lake Mills	2,054	$70,333	$127,100	Info: 34
207	Eldora	2,622	$72,107	$108,800	Info: 34
208	Walcott	1,895	$82,756	$171,800	Info: 34
209	Waterloo	66,947	$56,344	$150,200	Info: 34
210	Anamosa	5,553	$56,167	$164,900	Info: 34
211	Newton	15,696	$56,321	$151,600	Info: 34
212	Stuart	1,642	$62,500	$152,300	Info: 34
213	Grinnell	9,527	$64,426	$191,700	Info: 34
214	Clarion	2,775	$58,702	$107,600	Info: 34
215	Keosauqua	1,014	$52,083	$108,000	Info: 34
216	West Union	2,393	$50,909	$133,200	Info: 34
217	Denison	8,247	$63,850	$137,600	Info: 34
218	Albia	3,688	$67,791	$132,500	Info: 34
219	Forest City	4,280	$62,917	$136,400	Info: 34
220	Fredericksburg	1,040	$65,809	$164,100	Info: 34
221	Riverside	1,040	$81,094	$191,100	Info: 34
222	Nevada	6,952	$75,221	$177,800	Info: 34
223	Le Claire	4,718	$100,404	$300,200	Info: 34
224	Davenport	101,083	$64,497	$162,900	Info: 34
225	Cascade	2,565	$69,861	$196,100	Info: 34
226	Carroll	10,261	$59,323	$184,100	Info: 33
227	Sigourney	1,866	$51,528	$109,500	Info: 33
228	Kalona	2,679	$72,766	$221,300	Info: 33
229	Storm Lake	11,275	$58,341	$163,600	Info: 33
230	Wellman	1,539	$56,696	$149,000	Info: 33
231	Urbana	1,628	$112,672	$224,100	Info: 33
232	Cedar Rapids	136,859	$67,859	$177,100	Info: 33
233	Spencer	11,393	$57,068	$178,300	Info: 33
234	Parkersburg	1,747	$73,482	$200,000	Info: 33
235	Lake View	1,021	$66,118	$154,800	Info: 33
236	Sheldon	5,386	$68,448	$173,600	Info: 33
237	Waverly	10,446	$78,429	$215,200	Info: 33
238	Atkins	2,347	$115,625	$302,600	Info: 33
239	Algona	5,414	$52,542	$156,200	Info: 33
240	Corydon	1,566	$48,988	$88,800	Info: 33
241	West Liberty	3,795	$66,132	$169,500	Info: 33
242	Oskaloosa	11,492	$62,172	$128,900	Info: 33
243	Rock Valley	4,061	$67,012	$225,800	Info: 33
244	Conrad	1,170	$73,844	$156,100	Info: 33
245	Mount Pleasant	9,093	$59,216	$145,600	Info: 32
246	Polk City	5,833	$163,000	$385,000	Info: 32
247	Cedar Falls	40,662	$74,165	$252,500	Info: 32
248	Hawarden	2,674	$69,375	$132,700	Info: 32
249	Palo	1,173	$103,646	$274,200	Info: 32
250	Clear Lake	7,603	$70,278	$235,100	Info: 32
251	Asbury	5,949	$130,071	$312,400	Info: 32
252	Urbandale	46,026	$113,086	$318,800	Info: 32
253	Fairfax	2,865	$120,552	$278,800	Info: 32
254	Pella	10,624	$81,201	$259,600	Info: 32
255	Indianola	15,918	$78,125	$228,100	Info: 32
256	Eldridge	6,743	$101,089	$329,400	Info: 32
257	Le Mars	10,597	$72,381	$202,200	Info: 32
258	Fairfield	9,438	$48,302	$152,900	Info: 32
259	Spirit Lake	5,469	$73,627	$218,400	Info: 32
260	Leon	1,795	$54,868	$79,600	Info: 32
261	Williamsburg	3,347	$65,607	$194,000	Info: 31
262	Huxley	4,440	$122,716	$296,100	Info: 31
263	Ely	2,033	$102,262	$275,800	Info: 31
264	Clive	18,776	$131,082	$379,000	Info: 31
265	Norwalk	13,610	$94,583	$275,700	Info: 31
266	Marion	41,690	$87,105	$230,800	Info: 31
267	Milford	3,315	$60,571	$211,000	Info: 30
268	Bondurant	8,061	$128,341	$288,600	Info: 30
269	Solon	3,092	$111,597	$305,300	Info: 30
270	West Branch	2,526	$87,891	$226,700	Info: 30
271	Montezuma	1,257	$63,375	$157,800	Info: 29
272	Adel	6,259	$96,905	$320,500	Info: 28
273	Osceola	5,495	$62,363	$145,300	Info: 28
274	Peosta	1,922	$120,375	$304,600	Info: 28
275	Sergeant Bluff	5,090	$122,610	$287,600	Info: 28
276	Lamoni	2,121	$52,300	$107,900	Info: 28
277	Johnston	24,196	$103,430	$346,200	Info: 28
278	Pleasant Hill	10,796	$86,890	$284,100	Info: 28
279	Hiawatha	7,178	$67,628	$210,200	Info: 28
280	Granger	1,919	$112,125	$290,100	Info: 27
281	Tiffin	5,271	$106,034	$315,800	Info: 27
282	Altoona	20,592	$87,123	$257,300	Info: 27
283	Ankeny	70,542	$106,603	$311,300	Info: 27
284	West Des Moines	69,893	$84,925	$286,300	Info: 26
285	Iowa City	75,264	$57,533	$273,600	Info: 26
286	Coralville	22,846	$66,508	$286,000	Info: 26
287	North Liberty	20,782	$103,933	$300,000	Info: 25
288	Grimes	15,810	$104,497	$281,000	Info: 25
289	Waukee	26,974	$106,728	$328,200	Info: 25
290	Ames	66,112	$60,102	$263,800	Info: 23

Iowa by the numbers

Iowa's largest profiled market is Des Moines at 212,464 residents, while the median Iowa city on LocalVein has a population of 2,488. About 93% of the Iowa cities we've indexed sit below 25,000 residents — the exurb tier. Large metros and small towns sit on the same list because they produce different agency economics — higher deal density in the metros, lower competition per capita in the exurbs.

Median household income across Iowa's profiled cities sits at $68K, with Polk City topping the ranking at $163K and Fayette anchoring the other end at $39K — roughly a 4× spread. The same vertical will have different close rates on the high-income end versus the low-income end; agencies that sort by income before dialing save hours.

Across the 290 Iowa cities in this table, the median Market Opportunity Score is 36 out of 100, and Dysart currently leads at 45. About 0% of Iowa's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Iowa typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

Top Iowa trades without a website

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