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Utah cities ranked by market opportunity

LocalVein profiles 170 Utah cities, covering 3,133,125 residents across the state. The median Market Opportunity Score across Utah sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

170

Total population

3,133,125

Median MOS

Businesses scanned

Utah cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Silver Summit CDP	1,574	$235,329	$2,000,001	56
2	Riverside CDP	1,238	$71,952	$380,600	47
3	Emigration Canyon metro township	1,465	$184,722	$959,100	45
4	Holladay city	31,236	$112,369	$700,100	45
5	Moroni city	1,238	$71,500	$254,300	45
6	White City metro township	5,568	$98,603	$423,200	44
7	West Mountain CDP	1,371	$107,222	$639,300	44
8	Helper city	2,680	$61,908	$207,700	44
9	Park City city	8,365	$140,875	$1,739,700	42
10	Fruit Heights city	6,036	$134,500	$654,800	42
11	Summit Park CDP	8,545	$179,516	$1,068,300	42
12	River Heights city	2,179	$109,063	$427,900	42
13	Spring City city	1,094	$65,139	$294,000	41
14	Alpine city	10,272	$156,786	$893,400	41
15	Willard city	2,008	$91,875	$389,600	41
16	Woodland Hills city	1,439	$137,426	$736,100	40
17	West Bountiful city	5,920	$127,344	$530,500	40
18	Highland city	19,625	$178,662	$846,900	40
19	Fairview city	1,389	$59,750	$256,200	40
20	East Basin CDP	3,613	$187,361	$1,200,300	39
21	Cottonwood Heights city	32,984	$116,583	$641,900	39
22	Bountiful city	45,093	$103,723	$488,900	39
23	Mendon city	1,446	$141,563	$525,000	39
24	Milford city	1,400	$79,861	$243,500	39
25	Millville city	1,820	$90,417	$407,000	39
26	Thatcher CDP	1,094	$91,042	$327,800	39
27	Liberty CDP	1,333	$96,250	$688,600	39
28	Sunset city	5,567	$74,250	$296,900	38
29	Kearns metro township	37,058	$83,355	$334,400	38
30	Kaysville city	32,861	$128,996	$583,700	38
31	Centerville city	16,692	$117,831	$492,700	38
32	Lewiston city	2,225	$88,333	$332,300	38
33	Millcreek city	63,342	$98,502	$579,300	38
34	Hooper city	9,220	$114,773	$548,800	38
35	Elwood town	1,643	$99,375	$480,100	38
36	Washington Terrace city	9,196	$79,971	$332,300	38
37	Sandy city	94,723	$111,242	$562,500	38
38	Francis town	1,797	$113,500	$700,900	38
39	Manti city	3,532	$59,500	$272,100	38
40	Richmond city	2,971	$103,047	$348,700	38
41	East Carbon city	1,476	$40,114	$86,500	38
42	South Weber city	8,037	$132,667	$488,700	37
43	Mapleton city	12,340	$127,860	$734,100	37
44	Mantua town	1,642	$134,239	$570,000	37
45	Hyde Park city	5,410	$108,068	$507,400	37
46	Genola town	1,766	$137,661	$601,000	37
47	Wellsville city	4,120	$110,543	$403,500	37
48	Roy city	39,021	$91,112	$350,800	37
49	Uintah town	1,461	$101,417	$462,800	37
50	Magna metro township	29,488	$87,516	$341,400	37
51	North Ogden city	21,473	$107,425	$443,100	37
52	Monticello city	1,941	$63,750	$307,900	36
53	Salem city	9,893	$107,617	$547,000	36
54	Beaver city	3,632	$82,625	$295,700	36
55	Farr West city	7,881	$111,875	$509,100	36
56	Plain City city	8,101	$126,250	$532,300	36
57	Salt Lake City city	203,888	$74,925	$495,700	36
58	Honeyville city	1,383	$80,347	$435,500	36
59	Lindon city	11,594	$104,583	$638,300	36
60	Nephi city	6,700	$97,348	$379,800	36
61	Salina city	2,521	$64,464	$257,200	36
62	Ogden city	86,973	$70,053	$311,300	36
63	Elk Ridge city	4,782	$138,587	$565,200	36
64	Orangeville city	1,281	$89,643	$204,300	36
65	Fountain Green city	1,539	$70,402	$321,000	36
66	Murray city	49,904	$87,864	$470,200	36
67	Riverton city	44,944	$119,093	$543,900	36
68	Erda city	3,294	$153,068	$600,700	36
69	Hyrum city	10,022	$85,557	$371,500	36
70	Lake Shore CDP	1,242	$97,357	$671,400	35
71	Brigham City city	19,796	$66,435	$321,500	35
72	Mountain Green CDP	3,739	$145,925	$700,800	35
73	Delta city	3,675	$73,224	$255,400	35
74	Farmington city	24,934	$120,432	$618,400	35
75	Mona city	1,647	$91,552	$418,900	35
76	Cedar Hills city	9,945	$137,527	$615,900	35
77	South Willard CDP	1,378	$114,063	$537,800	35
78	Taylorsville city	59,010	$85,608	$398,900	35
79	Lake Point city	2,938	$133,175	$566,200	35
80	Midway city	6,110	$146,750	$856,100	35
81	West Point city	11,559	$118,660	$437,800	35
82	South Ogden city	17,563	$81,543	$371,100	35
83	Providence city	8,675	$103,831	$478,300	35
84	Monroe city	2,570	$63,807	$267,700	35
85	Syracuse city	34,009	$132,459	$531,600	35
86	Morgan city	4,268	$114,102	$463,100	35
87	Stansbury Park CDP	11,163	$132,429	$452,600	35
88	Clinton city	23,492	$109,915	$412,200	35
89	Centerfield town	1,312	$83,281	$296,700	35
90	Perry city	5,708	$99,478	$399,400	34
91	Pleasant View city	11,104	$126,679	$526,400	34
92	Benson CDP	1,864	$82,019	$281,400	34
93	Oakley city	1,812	$102,143	$631,200	34
94	South Jordan city	80,331	$126,400	$614,800	34
95	Apple Valley town	1,399	$89,375	$498,400	34
96	Woods Cross city	11,490	$115,335	$472,600	34
97	Fillmore city	2,633	$77,000	$275,400	34
98	West Valley City city	137,955	$88,604	$377,300	34
99	Gunnison city	3,537	$66,111	$247,600	34
100	Toquerville city	2,115	$91,818	$463,200	34
101	Coalville city	1,915	$85,921	$455,000	34
102	Draper city	50,159	$130,680	$726,000	34
103	Payson city	22,205	$84,286	$388,200	34
104	West Jordan city	116,277	$103,960	$454,700	34
105	Grantsville city	13,637	$97,216	$432,200	33
106	Riverdale city	9,294	$64,496	$370,300	33
107	Ferron city	1,361	$68,324	$213,300	33
108	Heber city	17,438	$107,784	$571,300	33
109	Mount Pleasant city	3,737	$67,459	$269,200	33
110	Tooele city	37,265	$88,893	$338,400	33
111	Marriott-Slaterville city	1,885	$89,602	$495,700	33
112	Huntington city	2,271	$79,091	$192,700	33
113	Moab city	5,316	$55,333	$478,700	33
114	Richfield city	8,173	$77,847	$287,500	33
115	Panguitch city	1,871	$75,283	$249,300	33
116	Naples city	3,217	$94,048	$264,100	33
117	Santaquin city	15,391	$95,175	$434,700	33
118	Duchesne city	1,744	$78,854	$216,700	33
119	Nibley city	7,651	$105,726	$399,100	33
120	Castle Dale city	1,463	$69,821	$174,700	33
121	Bluffdale city	18,168	$122,879	$652,000	33
122	Layton city	82,512	$99,188	$437,400	32
123	Spanish Fork city	43,632	$98,497	$444,200	32
124	Blanding city	3,303	$63,333	$225,000	32
125	Kamas city	2,229	$87,353	$455,900	32
126	Ballard town	1,648	$81,250	$241,100	32
127	Harrisville city	6,919	$75,981	$368,200	32
128	Smithfield city	14,033	$90,602	$406,300	32
129	Lehi city	81,039	$125,860	$567,100	32
130	Saratoga Springs city	44,070	$123,619	$567,200	31
131	Price city	8,216	$46,947	$189,800	31
132	Garland city	2,609	$65,369	$318,000	31
133	Eagle Mountain city	49,514	$105,576	$469,500	31
134	Springville city	35,474	$88,516	$429,200	31
135	Enoch city	7,856	$81,767	$335,200	31
136	Herriman city	57,336	$118,446	$554,900	31
137	Enterprise city	1,543	$72,407	$311,700	31
138	Snyderville CDP	6,143	$139,228	$995,900	31
139	American Fork city	35,312	$95,823	$467,900	31
140	Carbonville CDP	1,410	$64,405	$208,500	31
141	Orem city	97,048	$81,292	$439,000	31
142	Ivins city	9,524	$72,263	$542,400	31
143	La Verkin city	4,429	$63,061	$366,500	30
144	Santa Clara city	7,891	$93,083	$509,600	30
145	Kanab city	4,950	$80,040	$378,600	30
146	Pleasant Grove city	37,544	$96,347	$454,300	29
147	Clearfield city	32,895	$75,429	$342,000	29
148	Maeser CDP	4,533	$77,873	$315,100	29
149	Tremonton city	10,886	$72,028	$334,300	29
150	North Salt Lake city	23,239	$106,885	$469,800	29
151	West Haven city	19,977	$104,307	$511,200	28
152	Hurricane city	21,677	$67,424	$411,400	28
153	Roosevelt city	6,960	$72,664	$265,300	28
154	Provo city	114,303	$62,800	$437,100	28
155	Wellington city	1,526	$58,807	$173,100	28
156	Parowan city	3,095	$49,934	$299,800	28
157	St. George city	99,184	$72,870	$456,900	28
158	Hideout town	1,111	$76,912	$947,400	28
159	Washington city	30,686	$94,015	$511,100	27
160	Wolf Creek CDP	1,599	$162,708	$699,500	27
161	South Salt Lake city	26,277	$68,035	$390,400	27
162	Hildale city	1,301	$62,727	$385,900	27
163	Vernal city	10,254	$59,178	$234,200	27
164	Midvale city	35,736	$73,058	$408,400	27
165	Cedar City city	37,202	$63,789	$348,000	26
166	Logan city	53,923	$56,764	$341,000	26
167	North Logan city	11,228	$84,821	$448,600	26
168	Ephraim city	5,805	$71,661	$405,600	25
169	Vineyard town	13,510	$100,022	$562,600	21
170	Wendover city	1,264	$45,938	$166,700	20

Utah by the numbers

Utah's largest profiled market is Salt Lake City city at 203,888 residents, while the median Utah city on LocalVein has a population of 6,810. About 78% of the Utah cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.

Median household income across Utah's profiled cities sits at $92K, with Silver Summit CDP topping the ranking at $235K and East Carbon city anchoring the other end at $40K — roughly a 6× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 170 Utah cities in this table, the median Market Opportunity Score is 35 out of 100, and Silver Summit CDP currently leads at 56. About 0% of Utah's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Utah typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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