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Utah cities ranked by market opportunity

LocalVein profiles 170 Utah cities, covering 3,133,125 residents across the state. The median Market Opportunity Score across Utah sits at 35 out of 100 — use the ranked table below to find the markets where demographics and operator density line up for agency outreach.

Cities profiled

170

Total population

3,133,125

Median MOS

Businesses scanned

647

Utah cities by Market Opportunity Score

Rank	City	Population	Median HHI	Median home value	MOS
1	Silver Summit CDP	1,574	$235,329	$2,000,001	Warning: 56
2	Riverside CDP	1,238	$71,952	$380,600	Warning: 47
3	Emigration Canyon metro township	1,465	$184,722	$959,100	Warning: 45
4	Holladay city	31,236	$112,369	$700,100	Warning: 45
5	Moroni city	1,238	$71,500	$254,300	Warning: 45
6	White City metro township	5,568	$98,603	$423,200	Warning: 44
7	West Mountain CDP	1,371	$107,222	$639,300	Warning: 44
8	Helper city	2,680	$61,908	$207,700	Warning: 44
9	Park City city	8,365	$140,875	$1,739,700	Warning: 42
10	Fruit Heights city	6,036	$134,500	$654,800	Warning: 42
11	Summit Park CDP	8,545	$179,516	$1,068,300	Warning: 42
12	River Heights city	2,179	$109,063	$427,900	Warning: 42
13	Spring City city	1,094	$65,139	$294,000	Warning: 41
14	Alpine city	10,272	$156,786	$893,400	Warning: 41
15	Willard city	2,008	$91,875	$389,600	Warning: 41
16	Woodland Hills city	1,439	$137,426	$736,100	Warning: 40
17	West Bountiful city	5,920	$127,344	$530,500	Warning: 40
18	Highland city	19,625	$178,662	$846,900	Info: 40
19	Fairview city	1,389	$59,750	$256,200	Info: 40
20	East Basin CDP	3,613	$187,361	$1,200,300	Info: 39
21	Cottonwood Heights city	32,984	$116,583	$641,900	Info: 39
22	Bountiful city	45,093	$103,723	$488,900	Info: 39
23	Mendon city	1,446	$141,563	$525,000	Info: 39
24	Milford city	1,400	$79,861	$243,500	Info: 39
25	Millville city	1,820	$90,417	$407,000	Info: 39
26	Thatcher CDP	1,094	$91,042	$327,800	Info: 39
27	Liberty CDP	1,333	$96,250	$688,600	Info: 39
28	Sunset city	5,567	$74,250	$296,900	Info: 38
29	Kearns metro township	37,058	$83,355	$334,400	Info: 38
30	Kaysville city	32,861	$128,996	$583,700	Info: 38
31	Centerville city	16,692	$117,831	$492,700	Info: 38
32	Lewiston city	2,225	$88,333	$332,300	Info: 38
33	Millcreek city	63,342	$98,502	$579,300	Info: 38
34	Hooper city	9,220	$114,773	$548,800	Info: 38
35	Elwood town	1,643	$99,375	$480,100	Info: 38
36	Washington Terrace city	9,196	$79,971	$332,300	Info: 38
37	Sandy city	94,723	$111,242	$562,500	Info: 38
38	Francis town	1,797	$113,500	$700,900	Info: 38
39	Manti city	3,532	$59,500	$272,100	Info: 38
40	Richmond city	2,971	$103,047	$348,700	Info: 38
41	East Carbon city	1,476	$40,114	$86,500	Info: 38
42	South Weber city	8,037	$132,667	$488,700	Info: 37
43	Mapleton city	12,340	$127,860	$734,100	Info: 37
44	Mantua town	1,642	$134,239	$570,000	Info: 37
45	Hyde Park city	5,410	$108,068	$507,400	Info: 37
46	Genola town	1,766	$137,661	$601,000	Info: 37
47	Wellsville city	4,120	$110,543	$403,500	Info: 37
48	Roy city	39,021	$91,112	$350,800	Info: 37
49	Uintah town	1,461	$101,417	$462,800	Info: 37
50	Magna metro township	29,488	$87,516	$341,400	Info: 37
51	North Ogden city	21,473	$107,425	$443,100	Info: 37
52	Monticello city	1,941	$63,750	$307,900	Info: 36
53	Salem city	9,893	$107,617	$547,000	Info: 36
54	Beaver city	3,632	$82,625	$295,700	Info: 36
55	Farr West city	7,881	$111,875	$509,100	Info: 36
56	Plain City city	8,101	$126,250	$532,300	Info: 36
57	Salt Lake City city	203,888	$74,925	$495,700	Info: 36
58	Honeyville city	1,383	$80,347	$435,500	Info: 36
59	Lindon city	11,594	$104,583	$638,300	Info: 36
60	Nephi city	6,700	$97,348	$379,800	Info: 36
61	Salina city	2,521	$64,464	$257,200	Info: 36
62	Ogden city	86,973	$70,053	$311,300	Info: 36
63	Elk Ridge city	4,782	$138,587	$565,200	Info: 36
64	Orangeville city	1,281	$89,643	$204,300	Info: 36
65	Fountain Green city	1,539	$70,402	$321,000	Info: 36
66	Murray city	49,904	$87,864	$470,200	Info: 36
67	Riverton city	44,944	$119,093	$543,900	Info: 36
68	Erda city	3,294	$153,068	$600,700	Info: 36
69	Hyrum city	10,022	$85,557	$371,500	Info: 36
70	Lake Shore CDP	1,242	$97,357	$671,400	Info: 35
71	Brigham City city	19,796	$66,435	$321,500	Info: 35
72	Mountain Green CDP	3,739	$145,925	$700,800	Info: 35
73	Delta city	3,675	$73,224	$255,400	Info: 35
74	Farmington city	24,934	$120,432	$618,400	Info: 35
75	Mona city	1,647	$91,552	$418,900	Info: 35
76	Cedar Hills city	9,945	$137,527	$615,900	Info: 35
77	South Willard CDP	1,378	$114,063	$537,800	Info: 35
78	Taylorsville city	59,010	$85,608	$398,900	Info: 35
79	Lake Point city	2,938	$133,175	$566,200	Info: 35
80	Midway city	6,110	$146,750	$856,100	Info: 35
81	West Point city	11,559	$118,660	$437,800	Info: 35
82	South Ogden city	17,563	$81,543	$371,100	Info: 35
83	Providence city	8,675	$103,831	$478,300	Info: 35
84	Monroe city	2,570	$63,807	$267,700	Info: 35
85	Syracuse city	34,009	$132,459	$531,600	Info: 35
86	Morgan city	4,268	$114,102	$463,100	Info: 35
87	Stansbury Park CDP	11,163	$132,429	$452,600	Info: 35
88	Clinton city	23,492	$109,915	$412,200	Info: 35
89	Centerfield town	1,312	$83,281	$296,700	Info: 35
90	Perry city	5,708	$99,478	$399,400	Info: 34
91	Pleasant View city	11,104	$126,679	$526,400	Info: 34
92	Benson CDP	1,864	$82,019	$281,400	Info: 34
93	Oakley city	1,812	$102,143	$631,200	Info: 34
94	South Jordan city	80,331	$126,400	$614,800	Info: 34
95	Apple Valley town	1,399	$89,375	$498,400	Info: 34
96	Woods Cross city	11,490	$115,335	$472,600	Info: 34
97	Fillmore city	2,633	$77,000	$275,400	Info: 34
98	West Valley City city	137,955	$88,604	$377,300	Info: 34
99	Gunnison city	3,537	$66,111	$247,600	Info: 34
100	Toquerville city	2,115	$91,818	$463,200	Info: 34
101	Coalville city	1,915	$85,921	$455,000	Info: 34
102	Draper city	50,159	$130,680	$726,000	Info: 34
103	Payson city	22,205	$84,286	$388,200	Info: 34
104	West Jordan city	116,277	$103,960	$454,700	Info: 34
105	Grantsville city	13,637	$97,216	$432,200	Info: 33
106	Riverdale city	9,294	$64,496	$370,300	Info: 33
107	Ferron city	1,361	$68,324	$213,300	Info: 33
108	Heber city	17,438	$107,784	$571,300	Info: 33
109	Mount Pleasant city	3,737	$67,459	$269,200	Info: 33
110	Tooele city	37,265	$88,893	$338,400	Info: 33
111	Marriott-Slaterville city	1,885	$89,602	$495,700	Info: 33
112	Huntington city	2,271	$79,091	$192,700	Info: 33
113	Moab city	5,316	$55,333	$478,700	Info: 33
114	Richfield city	8,173	$77,847	$287,500	Info: 33
115	Panguitch city	1,871	$75,283	$249,300	Info: 33
116	Naples city	3,217	$94,048	$264,100	Info: 33
117	Santaquin city	15,391	$95,175	$434,700	Info: 33
118	Duchesne city	1,744	$78,854	$216,700	Info: 33
119	Nibley city	7,651	$105,726	$399,100	Info: 33
120	Castle Dale city	1,463	$69,821	$174,700	Info: 33
121	Bluffdale city	18,168	$122,879	$652,000	Info: 33
122	Layton city	82,512	$99,188	$437,400	Info: 32
123	Spanish Fork city	43,632	$98,497	$444,200	Info: 32
124	Blanding city	3,303	$63,333	$225,000	Info: 32
125	Kamas city	2,229	$87,353	$455,900	Info: 32
126	Ballard town	1,648	$81,250	$241,100	Info: 32
127	Harrisville city	6,919	$75,981	$368,200	Info: 32
128	Smithfield city	14,033	$90,602	$406,300	Info: 32
129	Lehi city	81,039	$125,860	$567,100	Info: 32
130	Saratoga Springs city	44,070	$123,619	$567,200	Info: 31
131	Price city	8,216	$46,947	$189,800	Info: 31
132	Garland city	2,609	$65,369	$318,000	Info: 31
133	Eagle Mountain city	49,514	$105,576	$469,500	Info: 31
134	Springville city	35,474	$88,516	$429,200	Info: 31
135	Enoch city	7,856	$81,767	$335,200	Info: 31
136	Herriman city	57,336	$118,446	$554,900	Info: 31
137	Enterprise city	1,543	$72,407	$311,700	Info: 31
138	Snyderville CDP	6,143	$139,228	$995,900	Info: 31
139	American Fork city	35,312	$95,823	$467,900	Info: 31
140	Carbonville CDP	1,410	$64,405	$208,500	Info: 31
141	Orem city	97,048	$81,292	$439,000	Info: 31
142	Ivins city	9,524	$72,263	$542,400	Info: 31
143	La Verkin city	4,429	$63,061	$366,500	Info: 30
144	Santa Clara city	7,891	$93,083	$509,600	Info: 30
145	Kanab city	4,950	$80,040	$378,600	Info: 30
146	Pleasant Grove city	37,544	$96,347	$454,300	Info: 29
147	Clearfield city	32,895	$75,429	$342,000	Info: 29
148	Maeser CDP	4,533	$77,873	$315,100	Info: 29
149	Tremonton city	10,886	$72,028	$334,300	Info: 29
150	North Salt Lake city	23,239	$106,885	$469,800	Info: 29
151	West Haven city	19,977	$104,307	$511,200	Info: 28
152	Hurricane city	21,677	$67,424	$411,400	Info: 28
153	Roosevelt city	6,960	$72,664	$265,300	Info: 28
154	Provo city	114,303	$62,800	$437,100	Info: 28
155	Wellington city	1,526	$58,807	$173,100	Info: 28
156	Parowan city	3,095	$49,934	$299,800	Info: 28
157	St. George city	99,184	$72,870	$456,900	Info: 28
158	Hideout town	1,111	$76,912	$947,400	Info: 28
159	Washington city	30,686	$94,015	$511,100	Info: 27
160	Wolf Creek CDP	1,599	$162,708	$699,500	Info: 27
161	South Salt Lake city	26,277	$68,035	$390,400	Info: 27
162	Hildale city	1,301	$62,727	$385,900	Info: 27
163	Vernal city	10,254	$59,178	$234,200	Info: 27
164	Midvale city	35,736	$73,058	$408,400	Info: 27
165	Cedar City city	37,202	$63,789	$348,000	Info: 26
166	Logan city	53,923	$56,764	$341,000	Info: 26
167	North Logan city	11,228	$84,821	$448,600	Info: 26
168	Ephraim city	5,805	$71,661	$405,600	Info: 25
169	Vineyard town	13,510	$100,022	$562,600	Info: 21
170	Wendover city	1,264	$45,938	$166,700	Info: 20

Utah by the numbers

Utah's largest profiled market is Salt Lake City city at 203,888 residents, while the median Utah city on LocalVein has a population of 6,810. About 78% of the Utah cities we've indexed sit below 25,000 residents — the exurb tier. The same outreach sequence rarely works across this range — metros reward volume, exurbs reward specificity.

Median household income across Utah's profiled cities sits at $92K, with Silver Summit CDP topping the ranking at $235K and East Carbon city anchoring the other end at $40K — roughly a 6× spread. For trades verticals with job-ticket sensitivity — roofing, HVAC, full-bath remodels — that dispersion changes how the same script performs city to city.

Across the 170 Utah cities in this table, the median Market Opportunity Score is 35 out of 100, and Silver Summit CDP currently leads at 56. About 0% of Utah's profiled cities score ≥70 — the tier where agencies report the highest first-touch close rates. Agencies new to Utah typically warm up on the top three cities before expanding down the table, because the signal-to-noise is highest there.

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