Parowan city, UT · market profile

Parowan city, UT

Only 50% of housing in Parowan city is owner-occupied — a renter-heavy market in the bottom 23% of US cities for ownership rate. Trades work here flows through landlords and property managers, not individual homeowners, which means fewer but larger buyers per agency client. In Parowan city, the 3,095 residents matter less than the property managers — a tight named-account list usually beats broad outbound here.

28
of 100
Thin market
Population
3,095
Median HHI
$49,934
Median Home Value
$299,800
Homeownership
50%
Median Home Age
1985
Businesses Profiled
0

How Parowan city's demographics shape the local-services market

Median household income in Parowan city is $50K — 33% below the US median of $75K. Thinner household budgets push agency playbooks toward frequency over ticket size — financing offers, recurring-service contracts, and neighborhood referral engines usually carry more weight than premium campaigns.

Just 50% of Parowan city households own their home — well below the US median of 65%. When most households rent, residential trades revenue flows through a handful of landlord and property-management accounts. Account-based selling with a tight target list usually beats broad-market campaigns in the ROI math here.

Median Household Income
Parowan city
$49,934
US median
$75,000
Median Home Value
Parowan city
$299,800
US median
$320,000
Homeownership
Parowan city
50%
US median
65%
Self-Employed shareData pending
Parowan city
US median
6.0%

Top verticals by opportunity in Parowan city

Every vertical we've profiled in Parowan city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

No vertical data yet for this city.

How we measure opportunity

Census variables

ACS 5-Year Estimates

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from the US Census Bureau's American Community Survey 5-year release. Public-domain, refreshed annually.

Business signals

Google Places + Places Details

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from the Google Places API. Each profiled business is re-checked on a 14-day cache cycle so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 14 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Parowan city, UT?
LocalVein currently indexes 0 businesses in Parowan city, UT, spread across the 21 verticals we cover. The list is rebuilt on a 14-day cache cycle, so businesses that close, move, or rebrand drop off without manual cleanup. Refreshed April 2026.
Which vertical has the most prospects in Parowan city?
No vertical has been scanned yet in Parowan city; the index is still being filled in. Run a free scan on any vertical to build your prospect list and seed the public data.
What does Parowan city's Market Opportunity Score mean?
Parowan city scores 27.74/100 on LocalVein's Market Opportunity Score. The score blends median home value ($300K), homeownership rate, median home age, and population density into a single 0–100 number. Higher = more attractive prospecting market for agencies pitching local trades and services. Use it to compare cities before drilling into individual operators.
How often is Parowan city data refreshed?
Census data refreshes annually with the ACS 5-year release. Business data (names, ratings, websites, phone numbers) runs on a 14-day cache cycle for any business that's been touched by a user scan. The most recent refresh on Parowan city's Census row was April 2026.
Can I export Parowan city prospects to GoHighLevel, HubSpot, or Instantly?
Yes, every paid tier produces CRM-ready exports — ready-to-drop CSVs for GoHighLevel, HubSpot, Instantly, and a neutral format for any other pipeline tool. For Parowan city, expect 0 businesses available across all verticals once you scan a vertical for the first time. $50K median household income and 3,095 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Parowan city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (3 scans / month)
  • every profiled business
  • Full phone numbers
  • Ranked by vulnerability score
  • Census + demographic intelligence
  • Generic CSV export (CRM-ready)
Ready to prospect?

Start scanning Parowan city — free

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