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Provo city, UT · market profile

Provo city, UT

Provo city, UT is one of the largest US markets, with 114,303 residents and a median household income of $63K. At the 98th percentile of US cities by population, the local services economy here is wide and deep — every vertical we track has 100+ active operators, and the long tail of single-truck contractors is several hundred deep. Agencies prospecting Provo city are working a market where competition is real but discovery is rich.

28
of 100
Thin market
Population
114,303
Median HHI
$62,800
Median Home Value
$437,100
Homeownership
38%
Median Home Age
1982
Businesses Profiled
50

How Provo city's demographics shape the local-services market

Median household income in Provo city is $63K — 16% below the US median of $75K. When household budgets run tight, trade operators who win tend to lead with payment flexibility and relationship-depth; agencies calibrate their creative and offers accordingly.

The median home in Provo city is worth $437K, 37% above the US median of $320K and at the 80th percentile nationally. Property value sets the ceiling on ticket size for every replacement-and-upgrade vertical. Retainers tend to pencil out on fewer-but-larger jobs, which rewards client rosters built around premium positioning rather than discount lead-gen.

Just 38% of Provo city households own their home — well below the US median of 65%. Low ownership funnels trades spend to property managers, turnover crews, and corporate landlords. Agency playbooks here should assume fewer named buyers, larger annual contract value, and longer procurement cycles than an owner-dominated market would carry.

With 114,303 residents, Provo city ranks at the 98th percentile of US cities by population. Large metros reward narrow books of business — a single-vertical, single-metro agency can fill a calendar without ever crossing category lines. The tradeoff is crowded messaging; a sharp differentiator beats a broad promise in every pitch motion.

Median Household Income
Provo city
$62,800
US median
$75,000
Median Home Value
Provo city
$437,100
US median
$320,000
Homeownership
Provo city
38%
US median
65%
Self-Employed shareData pending
Provo city
US median
6.0%

Top verticals by opportunity in Provo city

Every vertical we've profiled in Provo city, ranked by count and median vulnerability score. Use this as the starting point for an outbound list.

VerticalBusinessesMedian scoreAction
Plumbing Contractor42Info: 12View leads
HVAC Contractor8Info: 0View leads

13 of these Provo city businesses operate without a website — see the no-website shortlist for Provo city.

A sample of Provo city businesses profiled

  • Rycon plumbingplumbing contractor
  • Quick Quality Plumbingplumbing contractor
  • Monkey Wrench Plumbing, Sewer & Drainplumbing contractor
  • Smith & Nielson Plumbingplumbing contractor
  • Ready Home Expertsplumbing contractor

Showing 5 of 50. Vulnerability scores, phone numbers, line types and full enrichment data are available to signed-in members.

How we measure opportunity

Demographic intelligence

Public-sector demographic data

Population, household income, home value, homeownership rate, median year structure built and self-employment density come from authoritative public demographic releases. Refreshed annually.

Business signals

Live business records

Business names, addresses, ratings, review counts, websites, phone numbers and operating status come from live business records. Each profiled business is re-checked regularly so stale data drifts off the page.

Scoring weights

Composite vulnerability score

We blend 19 signals (review velocity, star rating, website presence and freshness, ad pixels, hiring activity, competitor density and visual brand, plus eleven more) into a 0–100 score. Higher means more likely to engage with marketing services.

Frequently asked

How many local businesses does LocalVein track in Provo city, UT?
LocalVein currently indexes 50 businesses in Provo city, UT, spread across the 21 verticals we cover. The list is rebuilt on a 14-day cache cycle, so businesses that close, move, or rebrand drop off without manual cleanup. Refreshed April 2026.
Which vertical has the most prospects in Provo city?
plumbing contractors leads with 42 active operators in our index. For Provo city, this is the vertical with the deepest operator bench, which is why it reliably produces the fastest time-to-first-meeting for agencies prospecting here.
What does Provo city's Market Opportunity Score mean?
Provo city scores 27.87/100 on LocalVein's Market Opportunity Score. The score blends median home value ($437K), homeownership rate, median home age, and population density into a single 0–100 number. A higher number points to a richer pool of ready-to-buy contractors. Treat it as a filter when deciding which cities to queue up on your outbound calendar.
How often is Provo city data refreshed?
Demographic data refreshes annually. Business data (names, ratings, websites, phone numbers) is re-checked on a regular cycle for any business that's been touched by a user scan. The most recent refresh on Provo city's demographic row was April 2026.
Can I export Provo city prospects to GoHighLevel, HubSpot, or Instantly?
Yes — every paid plan exports CSVs pre-formatted for GoHighLevel, HubSpot, and Instantly, plus a generic format for any other CRM. For Provo city, expect 50 businesses available across all verticals once you scan a vertical for the first time. $63K median household income and 114,303 residents make it a market where most agency outreach scenarios fit.
What you see vs. what you get

The rest of businesses in Provo city is behind a free signup.

Public view (this page)
  • 5 sample businesses
  • Phones masked (last 2 digits)
  • No phone line-type classification
  • No CSV export
  • No vulnerability ranking on the full list
Free plan (a free scan)
  • all 50 businesses
  • Full phone numbers
  • Ranked by vulnerability score
  • Demographic intelligence per market
  • Generic CSV export (CRM-ready)
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